Fitness Business Insider Podcast
Welcome to the Fitness Business Insider Podcast. A Podcast for entrepreneurs, by entrepreneurs. Our goal is to gather insights and strategies from trusted industry thought leaders, founders and business experts in the fitness industry, to inspire our listeners and to equip you with actionable go-to market strategies and best practices that you can implement today to make a difference in your business. We want to extract their playbooks for success and offer tried and tested advice coming from some of the smartest, most innovative disruptors and global influencers of our industry. You just need to listen and put their strategies into play. This podcast is for the real entrepreneur at heart, the one who will do whatever it takes to succeed.
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Episode 19 - Kevin Wood, Owner of CrossFit Moncton & Sean Cryer, Owner of CrossFit Pulse Montreal
08/12/2024
Episode 19 - Kevin Wood, Owner of CrossFit Moncton & Sean Cryer, Owner of CrossFit Pulse Montreal
In Episode 19 of the Fitness Business Insider Magazine podcast, brought to you by WellnessLiving, hosts Chris and Steve Cristini sit down with Kevin Wood, seasoned owner of CrossFit Moncton and the first Level 3 Certified CrossFit Trainer in Atlantic Canada, and Sean Cryer, the newly minted owner of CrossFit Pulse Montreal with seven years of coaching experience. Kevin and Sean dive deep into their journeys and share their invaluable insights on creating a successful gym. Discover how Kevin's veteran strategies, such as celebrating member milestones and fostering a strong community, have driven his business's success. Learn how using systems like the Level Method can enhance member engagement and retention by tracking their progress and making them feel part of a supportive community. Sean, as a new gym owner, provides a fresh perspective on what he hopes to build as an owner after his extensive background as a coach. The discussion highlights the importance of community connection, effective systems, and the integration of new offerings like personal training and nutrition services to add value, support members, and nurture your bottom line.
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Episode 18 - Paul Tremblay, Co-owner of CrossFit NCR and Former CrossFit Level 1 and Level 2 HQ Coaching Staff
07/26/2024
Episode 18 - Paul Tremblay, Co-owner of CrossFit NCR and Former CrossFit Level 1 and Level 2 HQ Coaching Staff
In Episode 18 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini team up with Paul Tremblay, CrossFit affiliate co-owner and coach of CrossFit NCR. Paul is a former member of the CrossFit Level 1 and Level 2 HQ coaching staff, a father of four, the Canadian affiliate manager, and a current CrossFit Games competitor. Despite facing obstacles, Paul's journey is marked by significant success and invaluable learning experiences. With over a decade of experience as a gym owner and a solid business background, Paul has built a robust foundation for his gym. One of the key elements to his success is the active participation in several classes each week. This practice by the coaching staff and himself as an owner, demonstrates their dedication to members and their belief in their own programming. By working out alongside their community, Paul and his coaching staff reinforce their commitment to fitness, showing members that they prioritize their well-being. This shared experience is the ultimate retention tool, conveying a powerful message of unity and dedication.
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Episode 17 - Carianne Meti, Owner of DEKA GYM & Customer Relation Manager at CrossFit , LLC
07/15/2024
Episode 17 - Carianne Meti, Owner of DEKA GYM & Customer Relation Manager at CrossFit , LLC
In Episode 17 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris and Steve Cristini are joined by the dynamic Carianne Meti. Carianne is not only a dedicated full-time mom but also a passionate CrossFit affiliate owner and the manager of CrossFit Canada. With over six years of experience owning Deka CrossFit in Quebec, Carianne has accumulated a wealth of knowledge and expertise. Her dedication to her work and her ability to inspire others has made her a respected figure in the CrossFit community, and she has become a vital support system for affiliates nationwide. Bringing people together and fostering a community is her passion, which has also led to the success of her gym. She shares insights on the importance of having a genuine love for what you do as the foundation of every successful fitness business. Building connections within the community and nurturing the culture of the gym are essential so that members feel a sense of connection. Getting creative with building a culture of inclusivity helps to strengthen the bonds between members and foster a supportive atmosphere where they feel committed to achieving their fitness goals.
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Episode 16 - Pauline Caballero, Co-Founder @Power Yoga Canada
07/10/2024
Episode 16 - Pauline Caballero, Co-Founder @Power Yoga Canada
In Episode 16 of the Fitness Business Insider Magazine podcast, powered by WellnessLiving, hosts Chris and Steve Cristini interview Pauline Caballero. Pauline is the co-founder of Power Yoga Canada, which opened in 2009 and has since expanded to 13 locations. She has been instrumental in introducing hot power yoga to Canada and is also a registered holistic nutritionist and certified 500-hour yoga teacher. Pauline and her business partner founded Power Yoga Canada with the goal of helping people live their best lives through their practice. Her business philosophy emphasizes leading with heart and core values like community and belonging. This approach has been central to team building, which is at the heart of Power Yoga Canada's growth. Pauline explains how maintaining a focus on a larger mission—empowering communities into action—has guided their business success. Additionally, Pauline is the author of the book Pivot, in which she discusses how to navigate constant change in both professional and personal life, ensuring that business and heart remain connected.
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Episode 15 - Alvin Brown, CEO and Founder the Centre for Healing and Peak Performance & Mathew Park, Founder of Trainer Revenue Multiplier
06/07/2024
Episode 15 - Alvin Brown, CEO and Founder the Centre for Healing and Peak Performance & Mathew Park, Founder of Trainer Revenue Multiplier
In Episode 15 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini share the mic with two experts, Mathew Park, a leader in the fitness world, first as a Personal Trainer and then having spent 8 years as a Business Coach, founded TRM, Trainer Revenue Multiplier to help trainers and coaches take their business to the next level. Alvin Brown , an Osteopath with a degree in Psychology and NLP, is the founder of Personal Mastery Training and author of Journey to Personal Greatness. A key take away from this podcast is that all you need is one idea, executed well, and it will change your business path forever. They break down the importance of systems and processes in order to overcome weaknesses in your business. Goal-setting is key, and that, combined with a positive mindset are key ingredients that must be part of your integrated business plan in order to see success.
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Episode 14 - Ben Ludwig, COO of Traction Group, an F45 Training Company
05/14/2024
Episode 14 - Ben Ludwig, COO of Traction Group, an F45 Training Company
In Episode 14 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini spend some time with Ben Ludwig is a Leadership, Sales and Strategy Expert who is the COO of Traction Group, an F45 Training Company and a Growth Pastor. Ben worked his way through the ranks to become a senior performance consultant for F45 and then moved into training business owners on all aspects of the business of fitness. He explores the importance of failing fast and learning how to systemize operations to become more effective and efficient. Ben’s experience with multi-locations and a huge staff have equipped him some nuggets on how to build culture and community that holds strong and delivers a consistent experience.
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Episode 13 - Rui Saraiva, President of Stretch Health Canada
04/30/2024
Episode 13 - Rui Saraiva, President of Stretch Health Canada
In Episode 13 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini join in a discussion with Rui Saraiva who signed up with an airborne infantry unit in the Canadian Armed Forces more than a decade ago which lead to experience as a Paratrooper and Humber Fire platoon leader taking him on to the career path as an athletic coach and finally landed him in his current role as the owner of a multi-location Fascial Stretch Therapy business called Stretch Health Canada. His business owner perspective offers clear advice on how to scale and get the trained leadership in place that’s necessary to succeed for growth. Rui digs into team culture and how to tap into the key elements that help to properly attract, inspire and retain the staff needed to keep the standards and core values that you want to retain within your brand at the heart of your business
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Episode 12 - Sean Greeley, Founder and CEO at NPE, Fitness Business Coaching Company
03/24/2024
Episode 12 - Sean Greeley, Founder and CEO at NPE, Fitness Business Coaching Company
In Episode 12 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini catch up with Sean Greeley who is the founder and CEO of NPE, Net Profit Explosion. Sean and his team have helped over 50k fitness professionals and businesses globally since 2006. He gets right down to business and lays out a road map for growing and scaling a business. Sean shares that getting more clients, marketing, sales and client success, and scaling the business are key components. All areas must be working together and then he digs into the process on how to manage people and how to manage money to make a profit. Sean’s almost 20 years of business coaching experience offers extraordinary value on how to ensure your business mechanics are on track to make your business grow.
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Episode 11 - Cory Sterling, Founder of the Heart-Leading Law Firm Conscious Counsel
02/28/2024
Episode 11 - Cory Sterling, Founder of the Heart-Leading Law Firm Conscious Counsel
In Episode 11 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini connect with legal beagle Cory Sterling who is on a mission to make law fun! As a lawyer, small business owner, group fitness instructor and yoga teacher, Cory started his firm, Conscious Counsel and has served hundreds of clients in the health and fitness space. He is a hands-on disruptor in the industry and loves collaborating with fitness entrepreneurs to ensure that they are protecting their business and operating in the safest way possible. He drops some truth bombs on how to be proactive to ensure that you avoid legal issues down the road.
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Episode 10 - Tim Lyons, Founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility
07/07/2023
Episode 10 - Tim Lyons, Founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility
In Episode 10 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini get to spend some time with Tim Lyons who is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last 13+ years as a gym owner and operator so he knows firsthand the challenges of gym ownership and understands the need for results-driven fitness business coaching solutions. Through ProFit, Tim has devised business strategies and has helped thousands of fitness professionals learn how to successfully market their products and services with the goal of more profit and more freedom. He gets down to basics and shares some breakthroughs on what your marketing spend should be, how to calculate your ROI and most importantly, how to see results!
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Episode 9 - Bryan K. O’Rourke, CEO Advisor, Deal Maker, Investor and Expert in Technology Trends
06/06/2023
Episode 9 - Bryan K. O’Rourke, CEO Advisor, Deal Maker, Investor and Expert in Technology Trends
In Episode 9 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini get to chat with Bryan O’Rourke who is an experienced CEO, strategist, investor, board member and advisor. With a track record of growing brands, his present focus is on healthy lifestyle, technology, innovation, and business development. He speaks to the changing landscape of how trends impact our focus with technology such as automation and AI. Bryan is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration in the fitness space and he shares some insight on trends such as health preservation as the number one driver of decision making in the near future. He offers a starting point with his M.U.N.E. principle: Mindset; User experience; New economics; Execution.
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Episode 8 - Mel Tempest, Group Fitness Advisor for Studios, Clubs and Franchises
04/18/2023
Episode 8 - Mel Tempest, Group Fitness Advisor for Studios, Clubs and Franchises
In Episode 8 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini connect with Mel Tempest who is not only a long-time gym owner of a large facility in Australia, but CEO and Founder at Ignite Fitness Business Events, and host of The Gym Owners Fitness Business Podcast and The Women’s Leaders Fitness Business Podcast. Mel is a sought after speaker and works with clubs to create unique niches through innovative programming, tech and operational strategies. She has some insightful experience as a pillar in the fitness community and her leadership and perspective on how to navigate change and the evolving landscape of fitness is well worth the listen!
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Episode 7 - Bill Parisi, Founder, CEO of Parisi Training Systems Inc.
03/29/2023
Episode 7 - Bill Parisi, Founder, CEO of Parisi Training Systems Inc.
In Episode 7 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini speak with Bill Parisi who is internationally recognized for his expertise in sports performance training. Bill’s decades of experience have afforded him the opportunity to work with organizations such as the NFL, Nike, Reebok, NSCA and the ACSM to name a few. He is also a renowned speaker and author. Bill shares a bit about his secrets to longevity in the business as a coach, educator and business owner. He has some tried and tested strategies to help gym owners capitalize on the space in their facility and earn extra revenue.
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Episode 6 - Eric Posner, Co-founder, CEO at Swerve Fitness
03/09/2023
Episode 6 - Eric Posner, Co-founder, CEO at Swerve Fitness
In Episode 6 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini chat with Co-founder and CEO of SWERVE Fitness, Eric Posner. This Harvard grad and Equity Sales Trader turned fitness entrepreneur so he could devote his time to sharing his passion for fitness with the world. Through relentless hard work, drive, ambition, and an unwavering belief in the power of fitness, Eric built his brand Swerve. He shares some of his challenges and missteps and how those experiences helped shape the successful entrepreneur he is today.
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Episode 5 - Nina Israel, Money Mentor and Business Coach Expert
02/28/2023
Episode 5 - Nina Israel, Money Mentor and Business Coach Expert
In Episode 5 of Fitness Business Insider Magazine podcast—powered by WellnessLiving —hosts Chris & Steve Cristini get down to the nitty gritty of your finances with money mentor and business coach expert, Nina Israel. Nina has worked with hundreds of fitness business owners to help them gain financial clarity and develop financial wellness strategies. She is deeply dedicated to financial education and uses a holistic approach to help business owners empower themselves by gaining a new confidence when it comes to their numbers. She created a course called Strength in Numbers and shares some tips and insights on how to show you the money!
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Episode 4 – Beth Bishop, Founder of The Phoenix Effect
12/04/2022
Episode 4 – Beth Bishop, Founder of The Phoenix Effect
In Episode 4 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini mix it up with mindset coach Beth Bishop. Bishop has years of experience in helping fit professionals master their mindsets and business processes to achieve more joy. Beth explores the top 5 obstacles that gym owners face and shares how you can shift from feeling overwhelmed and move into an optimal mindset so that you can harness your leadership skills and find success. Beth has personal experience in the journey of a fit biz owner, as the founder and operator of her own facility, The Phoenix Effect, in Los Angeles. Powered by WellnessLiving
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Episode 3 – Kory Angelin, Author and Influencer
12/04/2022
Episode 3 – Kory Angelin, Author and Influencer
In Episode 3 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini sit down with award-winning fitness business executive, coach and 2x published author, Kory Angelin. Kory is a long-standing expert in the fitness industry and has contributed to the growth and success of several top-shelf fitness brands. He now oversees the sales and revenue for The DripBar, a unique I.V. Vitamin Therapy franchise. He shares some best practices and offers some insight on skills needed to be successful in sales and member retention. Powered by WellnessLiving
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Episode 2 – Emre Ozgur, Founder and CEO of Safe Sweat
12/04/2022
Episode 2 – Emre Ozgur, Founder and CEO of Safe Sweat
In Episode 2 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini chat with Founder and CEO, Emre Ozgur. Ozgur’s experience in competitive sports combined with his leadership time in organizations like Crunch Canada helped fuel his fire to start his own revolutionary boutique fitness brand called Safe Sweat. Ozgur took the leap into this unique approach to personal fitness, hard on the heals of COVID. Listen as he shares how he got the courage and conviction to develop the brand and hear about some of the best lessons he gleaned from his decades in the biz. Powered by WellnessLiving
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Episode 1 – Jeff Larsh, Co-Founder of Greenlight Personal Training
12/04/2022
Episode 1 – Jeff Larsh, Co-Founder of Greenlight Personal Training
In Episode 1 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini speak with Jeff Larsh, Co-Founder of Greenlight Personal Training, to get his take on the franchise model. Larsh is a long-time veteran in the CrossFit and functional training space and as a coach, gym owner, and founder, his journey is packed with lessons learned and golden rules. Listen as he shares on how to stand out in the Personal Training space, how to differentiate your franchise model from competitors, and some pros and cons of venturing into franchising. Powered by WellnessLiving
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Meet n’ Greet
12/03/2022
Meet n’ Greet
Welcome to the Fitness Business Insider Podcast meet and greet. Meet our guest hosts Chris & Steve Cristini. Powered by WellnessLiving
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