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I Targeted the Wrong City: A Lesson in Local SEO and Business Relocation
06/05/2025
I Targeted the Wrong City: A Lesson in Local SEO and Business Relocation
In this episode, I’m sharing a behind-the-scenes look at a major lesson I learned while relocating my business from Colorado to McKinney, Texas. Like many entrepreneurs, I jumped into local SEO research and optimization as soon as I knew I was moving—only to realize I had focused all my energy on the wrong city. Originally, I spent hours optimizing everything for “Dallas,” assuming it would be my main market. But after spending more time in the area, I quickly learned that McKinney—and surrounding cities like Prosper, Frisco, and Plano—are where my ideal clients live, work, and need my services most. So now… I’m redoing my entire SEO strategy from scratch. This episode is for any business owner moving to a new city, building local awareness, or trying to reach the right audience with the right keywords. Learn from my misstep so you don’t waste time and energy like I did! What You’ll Hear in This Episode: Why I focused on Dallas at first (and why that didn’t make sense) How I discovered my real service area (McKinney, Prosper, Frisco, Plano) The SEO consequences of choosing the wrong target city Practical tips for doing smarter local SEO when moving your business How to pivot your strategy when you realize you’ve made a mistake Need help relocating or organizing your space? Visit Lets Connect On Instagram: What to utilize our services? Dallas Area visit- General email inquires and Dallas clients- Pinterest- https://www.pinterest.com/GirlFridayOrganizing/ My Amazon Kitchen Favorites: If you’d like to organize using some of my favorite products from Amazon, please check out my Amazon Associate links below: Kitchen Drawer Kitchen Spacer Divders: Clear Containers: Pantry Baskets: Fruit and Veggie Baskets Canned Goods Organizer: Clear Lazy Susans: Wood/ Bamboo lazy Susans: Glass Storgae Containers:
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