Ad Infinitum

Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild.

This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades.

Featuring analysis of:

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What truly makes audio ads resonate with listeners? Join us for a deep dive into the world of audio advertising with Stew Redwine, the VP of Creative Services at Oxford Road, as he shares his invaluable insights from a live talk at Podcast Movement 2024 in Washington, D. C. Stew is a seasoned expert in the field of podcast advertising, known for his innovative approach to creative audio ads that captivate and convert. His experience is a treasure trove of knowledge for anyone looking to elevate their /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350835

What if the key to unlocking your brand's potential lies in the sound of your advertising? In the latest episode of Ad Infinitum, host Stew Redwine dives deep into the dynamic world of audio advertising alongside his insightful guest, Juniper—an innovative AI collaborator shaping the future of marketing. Together, they unpack the findings from Magellan AI's July 2025 report, revealing which brands are boldly increasing their investments in audio advertising and why this tr /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350840

What happens when the helmets come off in audio advertising?

At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort.

You’ll learn:

• Why vulnerability—not bravado—sparked the most v /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350845

In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work.

This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately:

1. Host’s Voice – Keep the ad /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350850

What does it truly mean to be creative in an ever-evolving landscape of audio advertising? Join host Stew Redwine as he dives deep into this compelling question with Shelby Hayden Craig, a pivotal figure at Oxford Road who has been instrumental in shaping innovative creative strategies in the realm of audio ads. With a unique perspective from his base in Australia, Shelby brings a fresh outlook on how to stay ahead in the creative process, making this episode a must-listen for anyone involved in podcast /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350855

What if the secret to captivating audio advertising lies not in flashy gimmicks, but in strategic planning? Join host Stew Redwine in this enlightening episode of Ad Infinitum, where he dives deep into the world of audio advertising with industry experts Stephen Abraham and Giles Martin. Together, they unravel the nuances of the British approach to advertising strategy, which prioritizes meticulous planning and a profound understanding of the audience over mere spectacle. With a wealth of experien /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350860

In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better.

You’ll hear about:

• The NBC chimes and the power of sound branding

• Why “I use this and you should too” outperforms everything /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350865

Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires?

From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees, not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and entertain. And they worked.

In this special crossover episode, written & pro /episode/index/show/b79995cf-be05-46a2-b326-163860a7a43a/id/40350870