Backcountry Magazine Podcast
From legendary athletes to iconic product designers, activists to guides, our world is filled with new views, wisdom, determination and crustiness. This is the Backcountry Podcast.
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Doug Stoup: The Iceman
03/13/2024
Doug Stoup: The Iceman
From playing NCAA soccer to a successful modeling and acting career to being the top polar explorer of his time, Doug Stoup is an enigma. Host Adam Howard recently journeyed to Antarctica with Stoup, and their conversation ranges from Doug’s personal training of A-list Hollywood actors to near death experiences; adventures with Doug Coombs; and taking novice skiers to the South Pole. | |
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Tele Mike Russell: You Cannot Be What You Cannot See
03/06/2024
Tele Mike Russell: You Cannot Be What You Cannot See
Tele Mike Russell grew up as a sharecropper’s son in Delaware, before attending college and becoming an executive in the pharmaceutical industry. Then he watched the second plane hit the World Trade Center and decided he’d better follow another path, this one to skiing in Colorado, where he’d go on to find a family in the National Brotherhood of Skiers. | | Host: Adam Howard Producer + Engineer:
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Eric Blehm: Meet Your Heroes
02/26/2024
Eric Blehm: Meet Your Heroes
When Craig Kelly died in 2003, the world of snowboarding was devastated. Twenty years later, New York Times best-selling author Eric Blehm returned to the site of Kelly’s death, to uncover the true story of what happened in the avalanche that killed the legendary snowboarder and six backcountry skiers in British Columbia’s Selkirk Mountains. Blehm’s roots in snowboarding run deep. He started riding during the sport’s infancy, and after college became an editor at Transworld SNOWboarding Magazine. Years later, he was in a lift line when a fellow rider saw the “Craig Kelly is my Co-Pilot” sticker on his board, and asked Blehm: “Who is Craig Kelly?” He was floored by the notion that there were snowboarders out there who didn’t know who Craig was. And this inspired him to write The Darkest White. | | Buy Eric Blehm's Host: Adam Howard Producer + Engineer:
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Chris Davenport: Plugged-In To The Mountains
01/11/2024
Chris Davenport: Plugged-In To The Mountains
In the skiing universe, Chris Davenport is a household name. His notoriety is due in part to the many facets of the sport upon which he’s had a lasting impact. He raced for New Hampshire’s Holderness Academy and the University of Colorado before transitioning to freeskiing and winning world championships in 1996 and 2001. He became one of the first American Red Bull athletes and found his way into more than 30 ski films. And that just scratches the surface of Dav’s decades of dominance. He eventually moved on from competitive freeskiing to focus on high-profile backcountry objectives like skiing all of Colorado's 54 14,000-foot peaks in less than a year, then skiing the 100 highest peaks in the state. He authored a book about the 14ers project and co-authored Fifty Classic Ski Descents of North America. Today, Dav applies his decades of experience and passion for skiing in a multitude of ways. He’s a ski guide, television host and announcer, and ski entrepreneur. Most recently, he’s taken on a role at Peak Skis alongside Bode Miller, bringing decades in the industry to his focus on design and innovation. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Producer + Engineer:
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Ellen Bradley: The Original Storytellers
01/04/2024
Ellen Bradley: The Original Storytellers
Tlingit skier Ellen Bradley is an advocate, athlete, scientist and storyteller. Fierce and thoughtful, she defies the narrative that wild Alaska is there only to be conquered by heli operations and other extractive industries. She loves to slide on snow, and wants more Indigenous people to share in her joy. Born and raised in the Seattle area, Bradley started skiing Stevens Pass at age 4. For her, skiing has always been a source of connection to both the land and her ancestors, especially because she grew up away from her traditional homelands in Southeast Alaska. Today, she’s working with tribal organizations and the greater ski community to make the sport more accessible for native kids. That resulted in a partnership between Ikon Pass and Natives Outdoors for the 2023-24 season, in which 30 scholarships have been awarded to Indigenous people who receive passes, rentals and lessons. In this episode, Bradley speaks about how her background in science and passion for skiing complement each other. She reflects on the challenges of growing up away from her Alaska homeland and why we should let Indigenous peoples tell their own stories. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Producer + Engineer:
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Jeremy Jones: The Art of Schralpinism
12/14/2023
Jeremy Jones: The Art of Schralpinism
From a distance, Jeremy Jones’s career looks impossible. He is, after all, a pro snowboarder, entrepreneur, activist, filmmaker and author. Does he ever sleep? Nevermind that he’s also a husband, father and active community member in Truckee, California. Somehow, he still manages to snowboard around 200 days a year. The founder of Jones Snowboards has stayed true to his passions while owning and operating one of the most innovative brands in the sport. At any given time, you might find him on a Tahoe skintrack or in Washington, D.C., advocating for the planet on behalf of Protect Our Winters, an organization he founded in 2007. In this episode, Jeremy reflects on the impact of the life of the late Craig Kelly, whose untimely death while training to become a guide set the sport of backcountry snowboarding back a decade. Jeremy also speaks about his own personal journey, from being the first certified snowboarder at Mt. Mansfield in Stowe, Vermont, to riding some of the raddest lines on the planet and the pure joy he finds in powsurfing. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Producer + Engineer:
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Jordan Campbell: Big Mountains and Broken Heroes
10/19/2023
Jordan Campbell: Big Mountains and Broken Heroes
Jordan Campbell’s relationship with Backcountry spans more than two decades. He published his first story in the magazine—about a ski expedition to Eastern Tibet—in 2002. Throughout the course of his career, Campbell has worked for some of the biggest names in the outdoor industry, including Jagged Edge, The North Face and Marmot. During that time, he found himself increasingly drawn to humanitarian causes around the globe. It was also during this time host Adam Howard found himself chasing Campbell around the mountains of Chamonix and Norway. In recent years, his focus has shifted away from working on behalf of brands into something more profound. Campbell founded Ramro Global—a documentary film production and media company—to shine a light on humanitarian crises in places like Iraq, Africa and Ukraine. He’s currently working on a film about the war in Ukraine called “Ukraine Under Fire.” In this episode, Campbell reflects on his career in the outdoor industry and how it led him to dedicate his life to humanitarian causes. He talks about his recent trips to Ukraine and the people who inspire him to risk his life in order to tell their stories. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Producer + Engineer: Guest: Support Jordan's "" film project
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Biff America: Beer is Great, God is Good, People are Crazy
10/12/2023
Biff America: Beer is Great, God is Good, People are Crazy
Jeffrey Bergeron, aka Biff America, has spent the last 50 years living in the mountains, mainly in Breckenridge, Colorado. Yet his signature accent and brash personality—rooted in the South Shore of Massachusetts—are as rich as they were the day he moved west. Likewise, his sharp and self-deprecating sense of humor is evident through his writing and, as you’ll hear, in this episode. In addition to his columns that have run in Backcountry since 1994, he’s also published two books under the Backcountry flag. Biff’s colorful career has spanned stints on the radio and television, politics, and even a spell as a stand-up comedian. At the core of it all is skiing and mountain biking. Biff has logged 100-plus days on snow per season for the better part of five decades. Nowadays he spends most of his time skiing the backcountry, away from crowds and Breck’s six-pack chairlifts. He finds inspiration for his writing in the skintrack, and simply by “paying attention” to the little things that make up his daily life. He travels the country in a camper with his mate, Ellen, chasing snow and singletrack and stories to share. We caught up with Biff in between adventures to learn where the “Biff America” moniker came from and much more. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer:
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Hadley Hammer: Love, Loss and Light
10/05/2023
Hadley Hammer: Love, Loss and Light
Hadley Hammer might just have the best name in backcountry skiing. Despite growing up in Jackson Hole, however, her path to becoming a professional skier did not follow a linear track. She dabbled in ski racing, figure skating, cross country skiing and other sports before deciding to pursue competitive freeskiing. Her career got off to a rocky start with a last-place finish at a Freeride World Tour event in Argentina. But Hammer is nothing if not determined and, as she says, stubborn. So she dedicated her life to improving her skiing, whether in the gym or following heavy hitters around Jackson Hole’s legendary terrain. She learned through osmosis, absorbing the skills and tactics they used to navigate the steep and deep. She lived the classic ski bum lifestyle, working as much as possible during the offseason to then fully dedicate herself to skiing in the winter months. That ultimately led to sponsorships and eventually being able to support herself through her skiing career. When the love of her life, alpinist David Lama, died in an avalanche in 2019, Hammer withdrew and moved to Innsbruck to mourn his passing. She lived in David’s apartment and grieved. She struggled to eat and sleep, spending most of her time in solitude. Eventually, she left the loneliness of Innsbruck for Chamonix, where she had a community of friends on which to lean. Today, love, loss and reflection have led Hammer to reexamine her path. Her skiing speaks for itself, but she’s now using her platform and writing skills to have an impact that reaches far beyond the skintrack. This episode is brought to you by Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer: Photo by
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Dave Grissom: Behind the Curtain at Voilé
02/13/2023
Dave Grissom: Behind the Curtain at Voilé
For more than 40 years, Voile has broken trail in the backcountry. The storied Utah brand develops and manufactures its products in the Wasatch, and innovates year in and year out. From developing tele bindings and skis to splitboards and the eponymous Voile strap, the inventors at Voile work at the edges. Their skis show up at our annual Utah ski test quite literally fresh out of the press as they tinker up to the last possible moment on a new model. While many associate Voile with characters like founder Wally Wariakois and Brett “Cowboy” Kobernick, Partner and General Manager Dave Grissom has been the wizard behind the curtain for more than two decades. Like any small business owner and operator, Grissom wears many hats as he helps keep Voile on track and with an eye to the future. In this episode, Grissom speaks to the importance of independent retail shops, and the advantages of manufacturing in the U.S. He walks us through Voile’s humble beginnings and its rich history in backcountry skiing and snowboarding. We talk about weathering the pandemic, and what the new normal might look like as the boom in demand for outdoor equipment tapers. This episode is brought to you by . Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer:
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Will Ritter: The Spark
01/31/2023
Will Ritter: The Spark
Backcountry first caught a glimpse of Will’s prototype splitboard bindings in 2008. A brief writeup in the magazine that year was the precursor to inclusion in every Backcountry Gear Guide since. While they lacked polish in the early days the bindings showed promise. And that first generation of Spark clamps would lay the foundation for that elusive “better mousetrap.” Word of Spark’s bindings spread like wildfire in the close-knit backcountry snowboard community, and the company has grown every year since its garage-band inception. Spark is now synonymous with splitboarding, and its ascent has mirrored the progression and increase in popularity of the sport. Today, Spark R&D employs 120 people and operates 24/7 in the company’s Bozeman, Montana facilities. They manufacture nearly every ingredient in their products, from baseplates to straps and highbacks. Will tours us through the evolution of the company, and shares what it feels like to have the idols of his youth riding his setup. He speaks to his connection to the backcountry snowboarding community, and his 15-year pursuit of building a better backcountry snowboard binding. This episode is brought to you by . Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer:
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Corinne Prevot: Dream Weaver
01/23/2023
Corinne Prevot: Dream Weaver
If you’ve been to a mountain town in the past decade you’ve seen the proliferation of Skida hats and neckies. They’re part and parcel now to global ski culture. But what about the founder of Skida? That’s 31-year-old Corinne Prevot. What began for Corinne as a means of self expression in high school has blossomed into a business with 20 employees under the age of 30. Most of them are women. Based in Burlington, Vermont, Skida hats and neckwear are renowned for their eclectic patterns and athletic designs. Patterns like plaid, pastel, and fields of flowers reflect Corinne’s passion for art and nature. She’s also got a passion for ripping big faces in the backcountry, Nordic skiing and, recently, winning a couple amateur Enduro World Cup races on her mountain bike. I first got to know her when she jumped onto my 24-hour mountain bike racing team after a last minute scratch. In short, she’s got game. In this episode Corinne reflects on the loss of friends and family, and how she can only hope to match their passion and drive in her own life and work. And, we talk about legacy and how it feels to be breaking trail for the next generation. This episode is brought to you in part by . Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Skida founder Producer + Engineer:
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Lani Bruntz: Intrepid Explorer
01/09/2023
Lani Bruntz: Intrepid Explorer
We recently sat down with intrepid explorer Lani Bruntz, soon after she arrived home from a bikepacking trip in Mexico. Prior to that adventure, she was skiing and guiding in Chile. If there’s one thing we learned about Bruntz during our interview, it’s that she’s almost always on the move. Whether exploring her Crested Butte, Colorado backyard, or remote mountain regions around the globe, Bruntz feels most at home in wild places. She came up as a Nordic ski racer, before discovering a passion for the more vertical world beyond the groomed track. Today she’s a mountain guide, sponsored athlete, and a professional writer. Her most recent work entitled “Stepping Out” appears in the January issue of Backcountry. The story documents a trip to Alaska where remote terrain and an unforgiving winter environment provided immense challenges at nearly every turn. Like so many who make a life in the backcountry, Bruntz knows firsthand what the mountains provide, and what they can take away. She’s endured her own personal loss to avalanche. Still, she can’t imagine spending her life doing anything else. This episode is brought to you in part by Taos Ski Valley. Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer: Photos by Lani Bruntz and Fred Marmsater
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Nick Russell: Freeride Explorer
12/29/2022
Nick Russell: Freeride Explorer
In this episode, we have a conversation with backcountry snowboarder Nick Russell. Like so many of today’s top snowboarders, Nick cut his teeth riding freestyle out East. He grew up in Connecticut before making his way to Vermont’s Stratton Mountain School. The longtime home to the US OPEN, Stratton has produced snowboarding legends like Ross Powers and Danny Davis. Once he realized he wasn’t destined for freestyle greatness, Russell migrated West. He eventually discovered splitboarding and began venturing deeper and deeper into the backcountry. With sponsors like Red Bull and WNDR Alpine, Russell is breaking new ground as a backcountry snowboarder. He talks about his passion for expedition snowboarding and exploratory freeriding, including a recent trip to Nepal. He puts his tech hat on and explains the science behind WNDR’s sustainable materials, and the role he plays in product development. Russell then reflects on the path that brought him to where he is today, and his lifelong love of snowboarding. This episode is brought to you in part by Taos Ski Valley. Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer: Mike Horn
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Jason Hummel: Cascade Crusader
12/21/2022
Jason Hummel: Cascade Crusader
Jason Hummel: Cascade Crusader In this episode, photographer and Backcountry contributor Jason Hummel shares his passion for exploring far-flung places in his home range and beyond. Jason grew up backcountry skiing on Washington’s glaciers and in the surrounding wild country, including his first multi day winter traverse of Mt. Rainier at just 10 years old. Fast forward a few decades, and a lifetime of exploring Washington’s wildest winter places has inspired Jason to become a student and avid researcher of Washington’s glacial history, while documenting his own journeys along the way. This episode is brought to you in part by . Backcountry Magazine | | Get the print mag and more…. Host: Adam Howard Guest: Producer + Engineer: Mike Horn
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Bruce Edgerly: BCA and Beyond
12/14/2022
Bruce Edgerly: BCA and Beyond
Bruce Edgerly, or “Edge,” as he’s known to the backcountry community, has been around the block. He cut his teeth in the outdoor industry by writing for Powder and Couloir in the 1980s, and traveling the globe to cover the burgeoning extreme skiing movement. In the early nineties, Edge found himself out of a job and largely unemployable, despite having a degree in engineering. A chance encounter with Bruce McGowan inspired the pair to start BCA and a backcountry icon was born. Edge takes us on a ride through the evolution of BCA, from trekkers to beacons to airbags, and reflects on the growth in backcountry skiing that he never saw coming. This episode of the Backcountry Podcast is sponsored by . It's also made possible by our listeners. Please subscribe to the pod (and the pub!) if you haven’t already. Leave a comment and a review—we’d love to hear from you. Backcountry Access | | Backcountry Magazine | | Get the print mag and more…. Host Adam Howard Producer + Engineer Mike Horn
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Than Acuff: Talk of the Town
12/07/2022
Than Acuff: Talk of the Town
In this episode we sit down with Than Acuff, Executive Director of the Crested Butte Avalanche Center. The CBAC is a non-profit organization dedicated to providing an avalanche forecast for the community every day of the winter season. The small forecasting team swings way above its weight, all while working in the West Elk Range, home to one of the more challenging snowpacks in the lower 48. Than talks about the challenges of operating a small non profit that’s dedicated to saving lives, balancing ambition with mental health, and why there’s no better feeling than tipping in to nipple-deep powder. This episode of the Backcountry Podcast is sponsored by . It's also made possible by our listeners. Please subscribe to the pod (and the pub!) if you haven’t already. Leave a comment and a review—we’d love to hear from you. Crested Butte Avalanche Center | | Backcountry Magazine | | Get the print mag and more…. Host Adam Howard Producer + Engineer Mike Horn
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Setting Sail with Angel Collinson
11/30/2022
Setting Sail with Angel Collinson
Angel Collinson turned the freeskiing world upside down when, at 31 years old and the height of her career, she retired from professional skiing, swapping big mountains for the ocean. Angel speaks about the similarities and differences between big mountains and big water, what it takes to master one’s craft (and whether it’s worth it) and when—or if—she’ll ski again. This episode of the Backcountry Podcast is sponsored by . It's also made possible by our listeners. Please subscribe to the pod (and the pub!) if you haven’t already. Leave a comment and a review—we’d love to hear from you. Angel Collinson Backcountry Magazine | | Get the print mag and more…. Host Adam Howard Producer + Engineer Mike Horn Angel Collinson photo by
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Wingwalkers: The Story of California's Redline Traverse
03/09/2022
Wingwalkers: The Story of California's Redline Traverse
There’s a range in America’s most populous state that’s hemmed in by desert and people. Each year, millions come to California's Eastern Sierra Nevada Mountains to collectively attempt to climb Mt. Whitney or ogle Yosemite’s Half Dome or ski at Mammoth or hike the John Muir Trail. In the spring of 2016, Adam Howard, Craig Dostie and John and Tyson Hausdoerffer came here for a different reason: To ski some of the famed Redline Traverse, first pioneered in the early ’80s. Summits here tower 10,000 feet above the Owens Valley to the east, and it’s arguably on this granite and snow where both American ski mountaineering and long-distance ski touring were born. The mountain objectives and gear have changed a lot in the century since the first snow surveyors plotted these hills. But a few things have stayed the same: It’s still breathtakingly high; it can get insanely deep; and, from October to May, there’s no one here. Wingwalkers is part of that story published in ; written by Adam Howard, read by Matt Richardson. This episode of the Backcountry Podcast is brought to you by .
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Gear Crazy
01/26/2022
Gear Crazy
Given the epic demand for touring gear and the unprecedented way Backcountry Magazine had to test it last year, we pulled together some of our veteran testers to talk about their experience, because it's from their insight that our editors made selections for this year's Gear Guide. We get into those details a bit. We talk about a range of topics—from quivers of one to why tele gear hasn't changed in a decade and the best skins on the market today. And, of course, we share some of our favorites. Joining host Adam Howard are Marla and Jeremy “Shaggy” Bailey, from Steamboat Springs, Colorado; from Bozeman, Montana, our Technical Editor Lance Riek; and, from Vermont, Darrin McLeod and our very own Tyler Cohen. This episode of the Backcountry Podcast is brought to you by .
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Powder Days
11/30/2021
Powder Days
Backcountry Magazine Contributing Editor Heather Hansman is a recovering ski bum. In her new book, Powder Days: Ski Bums, Ski Towns and the Future of Chasing Snow, Heather threads her own personal narrative—you know, the way she came to once call herself a ski bum—into the American story of ski bumming itself. In the context of today, we’re starting to question not only the future of ski bumming but its past. And Heather goes deep with skiing icons who’ve built a life around sacrificing for snow.
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The Two Cohens: Pro Skier Sam and his Photographing Father Lee
02/27/2021
The Two Cohens: Pro Skier Sam and his Photographing Father Lee
One of legendary photographer Lee Cohen's favorite subjects is his son, Sam, himself a professional freeskier. It hasn’t always been easy for either of them: Sam admits he had to ski hard to get beyond the old man’s shadow. While their vocation is different, the canvas on which they ply that craft is the same. And they’re tight. If you didn’t know any better, they sound more like brothers than father and son.
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The Seer: Avalanche Forecaster and Sage Drew Hardesty
02/26/2021
The Seer: Avalanche Forecaster and Sage Drew Hardesty
A 22-year veteran avalanche forecaster for the Utah Avalanche Center, Drew Hardesty doesn’t simply give the avalanche forecast for the greater Wasatch. He tells the snowpack’s story. He’s part scientist, part philosopher. Part skier, part poet. How many snow scientists were Naval Intelligence officers during Desert Storm or have received a federal Valor Award for aiding 17 lightning strike victims on the Grand Teton? Drew’s life experiences allow him to see the snow through different eyes.
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The Makers’ Lament: Part 2
02/15/2021
The Makers’ Lament: Part 2
Joining host Adam “Howie” Howard are Thor Verdonk, Alpine Technical Product Director for Lange, Rossignol and Dynastar; Jason Levinthal, founder of Line and J-Skis; and Dan Abrams, cofounder of Flylow. How accurate were their prognostications from the spring? Tune in to find out.
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Guide Nancy Bockino: Mother of Trees
02/10/2021
Guide Nancy Bockino: Mother of Trees
Based in Jackson, Wyoming, Nancy Bockino spends the winter ski guiding and teaching avalanche classes for Exum Mountain Guides in the Tetons. Come spring she’s off to the Eastern Sierra to ply her craft guiding alpine climbing and ski touring south of Mammoth for International Alpine Guides. Then, in the summer, she’s back in Jackson working as field ecologist in the Greater Yellowstone Ecosystem. Wherever she goes, Nancy speaks to the trees.
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A Walk on the Wildlands Side
01/29/2021
A Walk on the Wildlands Side
As the executive director of Winter Wildlands Alliance (WWA), Todd Walton’s latest efforts focus on advocating for the very places and experiences he’s known throughout his career. In this episode, Walton dishes on WWA’s latest efforts, the Biden administration, “skiing kind” and the radical changes in winter recreation.
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The Future of Ski Media
12/25/2020
The Future of Ski Media
November 20 was a sad day for the ski community. It was the day POWDER magazine officially halted operations after 49 years of production. It was a staggering turn for the magazine many feel influenced the sport like no other. Among those reflecting on the loss are former editor-in-chief Steve Casimiro, former associate editor Mike Rogge and former interns Ingrid Backstrom and Adam Howard. The four look into the crystal ball to see what the future looks like without POWDER.
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Bjarne Salén: Lensman of Legends
12/24/2020
Bjarne Salén: Lensman of Legends
Powder, stoke, spines—they’re ski movie staples, but they don’t fully show what goes into a successful day in the mountains. Swedish filmmaker Bjarne Salén is changing that. As he captures Cody Townsend’s The Fifty, a project to ski all the lines in the heralded book 50 Classic Ski Descents of North America, Salén speaks up from behind the camera, giving insight into the role filmmakers play in skiing big lines and, in doing so, breaking down the imaginary fourth wall.
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Uphill and Beyond
12/22/2020
Uphill and Beyond
What will backcountry ski travel look like this winter? How will the skiing economy deal with the uncertainty Covid-19 presents? Will trailheads be packed? (Yup!) Backcountry’s Adam Howard joins backcountry pioneer Andrew McLean, film star Mike Hattrup and freelance writer and editor Megan Michelson to discuss what Covid-19 means to the backcountry community and resorts grappling with a booming uphill scene.
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Plan B - Live: The Maker’s Lament
04/17/2020
Plan B - Live: The Maker’s Lament
With supply chains throughout the world interrupted by the Covid-19 crisis, no industry has been left unaffected. And though we’re nearing skiing and riding’s offseason, even next season’s gear may be on the line. To get a perspective from across the globe and at home, with brands large and small, Adam Howard and Lucy Higgins speak with Thor Verdonk, global brand director of Lange, Dan Abrams, cofounder of Flylow Gear, and Jason Levinthal, the founder of Line Skis who now runs J Skis and 4FRNT.
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