Staging Sips
The live-workshop style business podcast helping Real Estate Staging CEO's redefine success and chase big, beautiful dreams. With mini implementation plans, expert interviews, and behind-the-scenes of my own business learning curves...you will be able to roll up your sleeves, dive in and stage the heck out of your business!
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Spring Nearly Broke You? Here’s Why That’s a Good Sign
06/14/2025
Spring Nearly Broke You? Here’s Why That’s a Good Sign
Have things felt… messy lately? You’re booked out, your client list is growing, and you should be celebrating—but instead, you’re overwhelmed, behind on admin, and wondering how long you can keep this up. If that’s you, hit pause on the panic because this episode is your permission slip to see that chaos as progress. In today’s episode, we’re unpacking what most business owners never talk about: how growth often looks like disorganization before it looks like success. I’ll show you why a chaotic season, especially in spring, when staging demand spikes—isn’t a failure of planning. It’s a visibility milestone. It means your business is asking you to lead differently. This episode is part pep talk, part strategic wake-up call. You’ll leave with tangible ways to simplify your workflows, spot the systems that are breaking under pressure, and take back control of your time , not just the doer. WHAT YOU'LL LEARN FROM THIS EPISODE: Why operational friction means you're doing something right How to spot and fix decision-making bottlenecks in your staging business The “Visibility Threshold” concept—and how to know you’ve hit it A 3-step mini assignment to immediately regain clarity and control RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Want to Sell Your Staging Business? Here’s What Buyers Actually Look For with Steven Denny
06/05/2025
Want to Sell Your Staging Business? Here’s What Buyers Actually Look For with Steven Denny
How do you know what your staging business is really worth — and how can you make it worth more? If you’ve ever assumed that your revenue or hard work alone determines the value of your business, this episode will challenge everything you thought you knew. Today, I am joined by valuation expert Steven Denny, who has worked behind the scenes with staging business owners at every level—from those just getting established to those preparing to exit at seven figures. Gleaning from his experience of what makes a sellable staging business, you’ll hear exactly what buyers look for when considering a purchase, why strong cash flow isn't the same as profit on paper, and the biggest mistake that kills business value. Steven also breaks down how to how to as an asset rather than a liability, and what you need to be tracking now—even if you don’t plan to sell for 5 to 10 years. Plus, you’ll learn why most staging businesses aren’t sellable in their current state—and how to fix that. If you're serious about building a business that’s not only profitable but valuable and transferable, this episode is your blueprint. WHAT YOU'LL LEARN FROM THIS EPISODE: What makes a staging business valuable beyond just revenue Why free cash flow matters more than profit—and how to calculate it How being Chief Executive of Everything impacts your business marketability The difference between inventory and assets—and how each impacts valuation RESOURCES: at 60% off: https://www.youdontknowwhatyoudontknow.com/ with Steven: https://calendly.com/innovativebusinessadvisors Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Burned Out and Booked Out: The Staging Trap No One Talks About
05/24/2025
Burned Out and Booked Out: The Staging Trap No One Talks About
Is being booked out six weeks straight really the holy grail of business success? While a packed calendar might look like winning from the outside, many staging business owners find themselves stressed, stretched thin, and wondering if this is truly success. Today, I talk about the difference between being "booked out" and being "booked right." You'll discover why a constantly full might actually be limiting your growth potential and keeping you trapped in a cycle of overwhelm. Beyond that, I also talk about the strategic shift from being an overworked founder to who makes intentional decisions about which clients and projects deserve space on your calendar. Do you feel like you are trapped in a continual grind? This episode will challenge your perspective on what sustainable business success really looks like in the staging industry. WHAT YOU'LL LEARN FROM THIS EPISODE: Why Being Booked Out Can Be a Business Trap How to Filter Clients and Projects for Maximum Profit The principle of Strategic Pricing and Capacity Management The Four-Step System to Transition from Overbooked to Strategic RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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MVP: 5 Simple Steps to Create Core Values for Your Staging Business
05/17/2025
MVP: 5 Simple Steps to Create Core Values for Your Staging Business
Today, we are replaying an episode on our 'Most Valuable Podcasts" list ! I hope you learn one or two new things from it.
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Why You’re Closer to a Breakthrough Than You Think (Even If It Doesn’t Feel Like It)
05/10/2025
Why You’re Closer to a Breakthrough Than You Think (Even If It Doesn’t Feel Like It)
Are you feeling like your business growth isn't as smooth as you hoped? Like you're taking two steps forward and a couple back? You're in what I call "the messy middle" – that challenging phase , but things still feel chaotic. This week, I am guiding you into a candid look of what it really takes to build a team that can run your business without you. Frankly, even established businesses like mine went through bumps, hiccups, and hard conversations to get where we are now! I hope that a peek behind the curtain of my own journey reminds you that what you're experiencing isn't a sign you're doing something wrong—it's evidence you're doing the hard work of leveling up. WHAT YOU'LL LEARN FROM THIS EPISODE: Why "the messy middle" is a necessary rite of passage for every growing business The dating analogy of building a team that can operate without you How to recognize when you're on the edge of a breakthrough (hint: it often feels like breakdown first) How to shift your perspective when things feel hard and chaotic RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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How to Delegate Like a CEO (Without Feeling Like You’re Letting Your Team Down)
05/03/2025
How to Delegate Like a CEO (Without Feeling Like You’re Letting Your Team Down)
Feeling overwhelmed by your to-do list but guilty about delegating to your team? You're not alone. Many leaders struggle with what’s known as delegation guilt. But in reality, effective delegation isn’t about offloading work; it’s about empowering your team and investing in their development. High-performing teams thrive when they’re trusted with responsibility. They don’t want to be shielded from —they want to grow through them. So, while you are holding back from delegating, the ripple effect includes burnout for you, team members you cannot trust your business with and a business that does not grow. That is not what you are a listener of the Staging Sips podcast for right? This episode shares tips on leading by delegating effectively. WHAT YOU'LL LEARN FROM THIS EPISODE: Why delegation guilt happens and how to reframe it. The difference between offloading and strategic delegation. The IPO framework (Information, Permission, Outcome) for effective delegation. How to design role responsibilities for positions, not people. RESOURCES: Download the Free : Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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The Truth About Perfectionism: Why Showing Up Beats Doing It Perfectly
04/19/2025
The Truth About Perfectionism: Why Showing Up Beats Doing It Perfectly
Can you believe it? Today, you’re listening to the 100th episode of the Staging Sips podcast. And while there’s no confetti cannon, we’re celebrating something even more meaningful: the power of consistency. What began as a simple promise to show up — no matter what — has grown into a journey filled with lessons, imperfect action, and a whole lot of value for staging business owners like you. From recording in parking lots to pushing through tough personal moments, this podcast has been built on messy but . In this episode, I’m sharing a deeply personal look at how perfectionism almost derailed me, and the mindset shift that helped me move forward anyway. I hope this episode encourages you to examine where perfectionism might be holding you back in your staging business. Enough to spur you to begin to take brave action — whether that’s launching a new service, showing up in inboxes, or making an offer before you're “ready.” Remember, you don't have to be perfect to be impactful. You just have to show up. WHAT YOU'LL LEARN FROM THIS EPISODE: Why perfectionism is keeping you stuck — and how to move past it Why your body of work matters more than any one email, post, or consultation Real-life examples of taking action before having it “all figured out” How to use your CEO brain to turn imperfect action into long-term success RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Staging Success Stories: Unfiltered Conversations with the Bluebirds
04/12/2025
Staging Success Stories: Unfiltered Conversations with the Bluebirds
Kristin and Vanessa of Bluebird Design Company join me today to talk about everything they have experienced about building their business, both from a personal and professional perspective. They share their journey from friendship to successful business partnership, and how they have transformed almost overwhelming business challenges into sustainable success. If you’ve ever wondered how to build a business from scratch with a best friend, how they have founded theirs on 13 years of friendship provides insights into lessons, what challenges may arise, and how best you can – each other included. Whether you're considering a business partnership, struggling with work-life boundaries, or simply looking to implement simple systems in your staging business, this conversation offers practical wisdom from two entrepreneurs who have successfully navigated every phase of it. WHAT YOU'LL LEARN FROM THIS EPISODE: Tips for successfully navigating business partnerships with open communication How saying “yes” to everything might break you and how to turn it around What “working on your business” looks like when you’re stuck working in it Systems and automations that helped roll in their first $1.2million staging job RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Kristen & Vanessa’s : Follow Kristen & Vanessa on : If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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How to Be a Pleasure to Work With While Preserving Boundaries
04/05/2025
How to Be a Pleasure to Work With While Preserving Boundaries
Are you struggling to balance client satisfaction with your own sanity? In this MVP episode, I tackle the misconception that being "easy to work with" means saying yes to everything. Instead, I show you how we maintain excellent client relationships while preserving strong boundaries at Rethink Home Interiors. Through years of trial and error, I have developed systems that create predictability clients love without the burnout that comes from constant availability. Today, I am excited to share those with you. WHAT YOU'LL LEARN FROM THIS EPISODE: Why being "ridiculously easy to work with" doesn't mean working 24/7 How to transition from chaos to systems without losing clients When it's appropriate to make exceptions (and how to do it properly) The neuroscience behind why humans crave predictability in business relationships RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Follow Kate Elise Interiors on : www.instagram.com/kate.elise.interiors Episode 5: Episode 21: Episode 26: Episode 28: If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Video Marketing Made Easy: Partnering with a Virtual Assistant for Success with Kristen Graham
03/29/2025
Video Marketing Made Easy: Partnering with a Virtual Assistant for Success with Kristen Graham
We both know that you are great at what you do—turning empty spaces into homes that buyers cannot resist. But marketing your staging business? That’s another story. If it feels like you’re constantly shouting into the void, struggling to get noticed by the right real estate agents and homeowners, you’re not alone. Chasing leads is exhausting—and frankly, it’s not sustainable. What if, instead of hunting for clients, they came to you? In this episode, I’m sitting down with video marketing expert Kirsten Graham, who has helped real estate professionals and home stagers stand out in an overcrowded market. She’s breaking down how strategic video content can position you as the go-to expert, build trust with potential clients, and create —without making you feel like a full-time content creator. WHAT YOU'LL LEARN FROM THIS EPISODE: How to create SEO-rich content that attracts real estate agents and homeowners Strategies for overcoming on-camera fears and showcasing your expertise The importance of consistent, authentic content in building your brand How virtual assistants and AI can streamline your marketing efforts without consuming all your time RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Kirsten Graham’s www.sixfigurebusinesscoaching.com your free Double Your Income guide: www.outsourcingforbosses.com If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Streamline Staging Schedules Without the Chaos
03/22/2025
How to Streamline Staging Schedules Without the Chaos
Most staging business owners have experienced it—the excitement of landing a new project quickly overshadowed by scheduling complexities. What should be straightforward becomes a logistical challenge of coordinating teams, access details, and client expectations. The reality is that scheduling vacant stagings can be more manageable with the right approach. It's not about eliminating complexity entirely, but that make it predictable and efficient. In this episode, I talk about a comprehensive five-step system for transforming your scheduling processes. This framework has helped staging businesses create consistency for their teams while setting clear expectations with clients, ultimately leading to more profitable operations and less administrative stress. For you my staging CEO tired of constant schedule adjustments, reactionary planning, and the feeling that your calendar controls you rather than the reverse, this episode offers practical solutions. WHAT YOU'LL LEARN FROM THIS EPISODE: How to set clear scheduling boundaries that clients actually respect Why categorizing jobs by complexity revolutionizes your calendar How to create buffer periods that prevent cascading delays When (and how) to automate your booking process for maximum efficiency RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Finance Your Staging Inventory Without Hurting Your Cash Flow
03/15/2025
How to Finance Your Staging Inventory Without Hurting Your Cash Flow
Effective financial planning is essential for any home staging business looking to scale sustainably. Rather than worry about how to afford your inventory or be limited by insufficient funds, strategic financing can be a tool that helps you grow. I have seen many staging business owners rely on credit cards or cash reserves to purchase furniture, but this approach can only create financial strain. Today, I speak with Rod; a financing expert with over 30 years of experience, with a strong focus on home staging. Rod provides a deep dive into how staging businesses can leverage financing options to build their inventory, optimize cash flow, and strategically invest in their growth. He explains why staging inventory should be treated as a long-term investment rather than an ongoing expense and outlines how to access funding without negatively impacting your business liquidity. Is your staging business being held back by inventory costs? This conversation may be what you need for new growth. WHAT YOU'LL LEARN FROM THIS EPISODE: The hidden costs of using cash reserves or credit cards to purchase inventory When is the right time in your business to consider financing options How staging businesses have grown through strategic financing What infrastructure your business needs in place to qualify for financing RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Rod's : www.rrfinancialusa.com/ If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How To Help Employees Struggling With Change
03/08/2025
How To Help Employees Struggling With Change
Ever rolled out a brilliant new system, expecting excitement, only to get resistance, complaints, or worse—silence? Yep, I’ve been there. You know the change will make things better, but getting your team on board? That’s the hard part. People naturally resist change—not because they’re difficult, but because uncertainty triggers stress and fear of failure. And here’s the kicker: leading change isn’t just about processes or tech—it’s about leadership. In this episode, I am delving into why employees resist change and, more importantly, how to turn that resistance into buy-in. I’m sharing my own change-gone-wrong story and breaking down the exact steps to introduce, train, and support your team through transitions—without losing your mind. If you’re struggling with team resistance or about to implement a big shift, this episode is for you. Let’s turn such frustrations into an opportunity for growth, leadership, and (dare I say it?) a more adaptable and resilient business. WHAT YOU'LL LEARN FROM THIS EPISODE: Why your team resists change (it’s not just to drive you crazy) How to communicate change in a way that gets actual buy-in The step-by-step approach to rolling out new systems successfully How to create accountability without micromanaging RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : by Julie Zhou by Mary Murphy If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Struggling to Lead Your Staging Team? Here’s How to Turn Challenges Into Wins
03/01/2025
Struggling to Lead Your Staging Team? Here’s How to Turn Challenges Into Wins
Do you, as a staging business owner, have the necessary skills to lead a team effectively? More like, “what if the muddy waters of you are wading through right now is actually the scaffold of a staging business that really thrives". No one is born leading a staging business (or any other), so I understand how hard it may sometimes be and why even though we love our businesses, this part may not be our everyday love. Just like in every other organization where people are brought together and will experience some tension, your staging business is no different. Rather, what differs is the role you play as the leader. When different personalities and work styles clash, when poor communication leads to a stream of misunderstandings, missed deadlines, and conflict, what do you do? From mine, other Staging CEOs experiences and recent reads on how to solve such challenges, let’s talk about how to turn your team frustrations into your greatest opportunity for growth. WHAT YOU'LL LEARN FROM THIS EPISODE: How to identify and address the root causes of your team frustrations How to create a growth mindset culture on your team How to delegate effectively and empower your team members How to build a strong and cohesive team RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : by Ryan Holiday by Mary C. Murphy by Gino Wickman If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Tricky Client Requests? How to Set Boundaries & Refine Your Policies
02/22/2025
Tricky Client Requests? How to Set Boundaries & Refine Your Policies
"Can I pay at closing?" If that question and a dozen others like it sound familiar, this episode provides practical solutions for handling “sticky” client requests in your staging business. Often, we are tied between maintaining professional boundaries while building strong client relationships. For new stagers especially, these requests often turn into self evaluations and comparison thoughts, arising from not knowing whether our “NO”s are driving our clients into the arms of other stagers who are at their beck and call. Yet, beyond the instant people - pleasing joy, for stagers like yourself who want to build successful businesses, how we handle such situations are foundational. Whether you're wrestling with inventory purchase requests or fighting the urge to price match competitors, I share applicable tips and strategies that can help transform those difficult client conversations into opportunities for business growth. WHAT YOU'LL LEARN FROM THIS EPISODE: Real-world scripts for handling tough client negotiations How to implement the Fix-It Protocol for policy decisions How to convert challenging situations into business opportunities Building confidence in your pricing and policies RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Love 'Em Up List – A Systematic Approach to Keeping in Touch and Creating Demand
02/15/2025
Love 'Em Up List – A Systematic Approach to Keeping in Touch and Creating Demand
In this Valentine's Day special episode, let's explore a love story of a different kind – the art of nurturing client relationships! More often than not, service-based businesses like ours miss crucial opportunities by failing to maintain meaningful connections with past clients. Yet, these relationships form the bedrock of sustainable business growth and lasting success. The concept of "loving up" on your clients goes far beyond basic marketing tactics. It's about creating intentional, systematic approaches to staying top-of-mind with both past and potential clients. Today, I'm excited to share not just the 'why' but the 'how.' We'll explore the fascinating neuroscience behind staying visible to your audience, break down practical implementation strategies you can start using immediately, and show you how to transform consistent outreach into a steady stream of referrals and repeat business. WHAT YOU'LL LEARN FROM THIS EPISODE: What a Love 'Em Up List is and why it's crucial for your business How to create and maintain your list systematically Various ways to nurture your professional relationships How to turn consistent outreach into business growth RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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What’s Really Holding You Back? Overcoming Hidden Limiting Beliefs
02/08/2025
What’s Really Holding You Back? Overcoming Hidden Limiting Beliefs
It is a pleasure to bring out from behind the scene, Anna Huff - a dear business mindset coach, for an honest conversation about the internal work that shapes our entrepreneurial journey. From being a Pinterest manager to mindset coach, Anna shares her personal evolution and the crucial lessons she learned about the role of belief in business success. Going into the challenges that came up with her pivot - much like those you may encounter , she shares powerful insights about viewing "failure" as data and embracing the journey of building your worthiness muscle. This conversation was a refreshing perspective on what it truly means to serve through staging, and hopefully, it serves as a reminder of how your business impacts families…for good. To overcome all the self sabotages, this episode offers valuable mindset tools to help you show up more confidently in your business. WHAT YOU'LL LEARN FROM THIS EPISODE: Why implementing strategies without addressing mindset blocks can hold your business back How external validation (or lack thereof) impacts our sense of worth as business owners Why your staging work creates ripple effects far beyond just selling homes Practical tips for recognizing and reframing limiting beliefs RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Anna Huff's If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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MVP: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
02/01/2025
MVP: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
I've been taken down by the flu, so today we're running one of our Most Valuable Podcasts Enjoy! I don't think I have ever said this, but this is one masterclass session that you want to grab a journal and pen for. As we prepare to tackle our marketing issues in the upcoming episodes, it is my concern to ensure that all the wheels of your business are properly functioning. Why? Because a staging business or any other is not worth running on a broken process, defunct pricing model or a debt you cannot get a hang of. Drawing from real numbers in my own business, we'll dive into the concept of growth (strategic and non strategic) and capacity. We then go in depth into time tracking, the cost of executing the different aspects of your staging business, and how that influences other decisions like pricing, , or even working with a new real estate agent. While there are several factors beyond your control in the staging business, it is essential to master those that you can for optimal growth.. Enjoy! WHAT YOU'LL LEARN FROM THIS EPISODE: What Strategic Non Growth is and when it really matters. Our favorite time tracking app at Rethink Home Interiors. The simple arithmetic to what your capacity is and how to enlarge it. The 4 questions to growing your vacant staging capacity. RESOURCES: Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Download Your Free : http://www.rethinkhomeinteriors.com/swag Fill Out the : https://forms.gle/5Q7wnSbiuKHchd1Q7 Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Smart Revenue Allocation: How to Reinvest, Pay Yourself, and Plan for Growth
01/25/2025
Smart Revenue Allocation: How to Reinvest, Pay Yourself, and Plan for Growth
Let’s talk about how to use strategic financial management as a key driver of success in your home staging business. I’ve encouraged you to start paying attention to your numbers, but now it’s time to take it further. In this episode, I’m sharing actionable strategies to help you manage your revenue in ways that fuel growth. I challenge conventional, overly complex accounting advice that doesn’t serve small businesses. Instead, I’ll share a straightforward and effective approach to managing your business accounts. From smart revenue allocation to debt repayment, tax planning, and paying yourself, I leave no stone unturned in building a system that works. This episode is packed with tips to foster financial mindfulness—helping you understand your cash flow, track expenses, and make deliberate, strategic choices that . Whether you're looking to expand, tackle debt, or finally pay yourself consistently, you’ll leave with the tools and confidence to make your money work smarter for your business. WHAT YOU'LL LEARN FROM THIS EPISODE: The three essential business accounts you really need A smart way to allocate your revenue The benefits of a debt and how best to pay one How to create a financial buffer before you need it RESOURCES: First by Mike Michalowicz on Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Use Your Last Year’s P&L to Crush This Year’s Goals
01/18/2025
How to Use Your Last Year’s P&L to Crush This Year’s Goals
I know numbers are not the cutest things for you to look at; not when we are stagers. But we will today, and you can trust me to make it enticing. “Do my numbers matter?” YES! Because believe it or not, your P&L is telling the story of your business - the wins, the learning curves, and most importantly, where the golden opportunities are hiding! Think of it as your business's report card. Just like it helps students understand their academic journey, tell you exactly where you're acing it and where there's room to bump up those grades. In this episode, we're diving into how to make these numbers work for you, not the other way around. Whether you're just starting out or scaling up your staging business, you'll discover practical ways to use your P&L to make smarter decisions and boost your profitability. Plus, I'm sharing real examples from staging business owners who've used these exact strategies to double their revenue! And if you're thinking 'ugh, spreadsheets,' I've got a secret weapon to share, that can make this process fun and less overwhelming than you might think. WHAT YOU'LL LEARN FROM THIS EPISODE: What your business numbers say about your business’s health. How to turn your P&L from a scary spreadsheet into your business's GPS. How your P&L can help you make better financial choices that impact your overall business success. Smart ways to use ChatGPT to analyze your numbers (and get little pep talks along the way!) RESOURCES: Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Two Tools for a Purposeful Year In Your Staging Business
01/11/2025
Two Tools for a Purposeful Year In Your Staging Business
Yayyyyy, it’s a brand new year! New energy, new goals, and maybe even a chance to reflect and arm ourselves with all the tools we need to crush it in our businesses this year! Now, I’m not sure where you are at this time—maybe the new year energy is still just settling in, and you're finding your balance. Or, maybe you're already hitting the ground running with a new team member, new goals, new numbers, and all the exciting new things! Today, I want to take a moment to share two incredible tools that have helped me and my team at Rethink Home Interiors create purposeful, successful years—year after year. These tools aren’t just free, they are practical approaches that align your focus and intentions to create meaningful improvements in your business operations. Especially where you need it most. Rightly channeling your energy and vision for your home staging business is a good place to start this year! Listen in to find out how. WHAT YOU'LL LEARN FROM THIS EPISODE: How to use the Groundhog Day reflection framework for quarterly business reviews Tips for creating actionable adjustments to improve your business The neuroscience behind choosing a word or mantra for the year Practical strategies for implementing both tools with your team LINKS FROM THE EPISODE: Download the sheet www.rethinkhomeinteriors.com/groundhogday : An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear The Disciplined Pursuit of Less” by Greg McKeown : How Google, Bono, and the Gates Foundation Rock the World with OKRs” by John Doerr : The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller and Jay Papasan Yapp Random Reminders app RESOURCES: Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Refine Your Home Staging Business in 2025
12/21/2024
Refine Your Home Staging Business in 2025
Shall we talk about 2024 at Rethink Home Interiors…the year I stepped out from my role literally and almost completely? Beyond just sharing the story behind that, I’m excited to bring you along and reflect on the experience, the lessons I learned, and how it’s shaping the future of the insights and strategies I share with all my students, including you! From both sides of the past seasons—including one where my business ran without me—I’ve gathered valuable insights that you can trust to guide you and refine your home staging business. I’ll help you start on the right foot, grow sustainably, and thrive profitably. What does your business need in 2025? Listen in to find out how and where I strive to bring you the most value. WHAT YOU'LL LEARN FROM THIS EPISODE: Lessons learned from taking time off my staging business Sabotaging actions that could be undermining your business growth Building a staging business beyond you My plans for your staging business success in 2025 RESOURCES: Follow the Bluebird Design on Episode 58: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Do Social Media Marketing Right With Emma Tesler
12/14/2024
How to Do Social Media Marketing Right With Emma Tesler
There could not have been any better expert to answer your questions on how to do social media marketing right, make your DM a money hotspot, and have fun while at it. A one time interior designer turned SM Guru, Emma Tesler of Ninety Five Media joins me today to share tried and true strategies for letting people know you are right here! Both offline to deliver exceptional staging services, and online to show them how you do it! Leaning into industry stats, Emma shares the components of what drives results now on social media, and how you can leverage those by working backwards to achieve your goals. We talk about how important optimized content is for where your customers are, her recommended social media platform for this time, and how the right way to get off one that does not work. To combine your offline and online marketing, we discuss initiatives, mistakes you should avoid, and what you should prioritize as you make social media goals that you aim to achieve in the new year! For busy schedules and without a dedicated social media team member, we also discuss the code to maximizing your content and time for social media success. Your social media approach is just about to change for profits! WHAT YOU'LL LEARN FROM THIS EPISODE: How to work backwards to achieve success on social media Top performing recommended platform and content form to meet your customers where they are at How to combine your online and offline marketing How to evaluate a social media manager before you hire one RESOURCES: Ninety Five Media Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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The Secret to Setting Goals and Actually Achieving Them
12/07/2024
The Secret to Setting Goals and Actually Achieving Them
What are your goals for 2025? Whether you are clear or still unsure about those big next steps, ICYMI, this conversation is exactly what you need. You’ve probably heard me say it before: setting goals is one thing, but making them happen? That’s where the magic lies. And it’s not just about motivation or discipline; which of course they matter. More than often, it is about understanding how your brain works and using that knowledge to unlock a goal-getting superpower. Call it a Brain-Hacking System for Peak Performance Listen in, get directions on how to really achieve your goals in 2025 and maybe tag me on social media or elsewhere to share your plans! WHAT YOU'LL LEARN FROM THIS EPISODE: The importance of setting goals at all How your brain is involved in goal setting and execution. The principle of small actions in achieving your goals 4 proven keys to succeed in goal setting and achievement RESOURCES: Episode 26: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Effectively Communicate Business Boundaries
11/30/2024
How to Effectively Communicate Business Boundaries
What if you could handle dicey client interactions with confidence and calm, without the stress or frustration? As a staging business owner, you know that you’ll encounter all kinds of personalities. With that comes clients and team members who might unintentionally cross boundaries or push your limits. Most of the time, it’s not personal—they may just forget what they agreed to or don’t fully understand your process. Rather than respond emotionally, would it not be better to navigate those moments from a place of neutrality and groundedness? In today’s episode, I talk about Grounded Communication and how to effectively navigate tough conversations with it when the need arises. For situations where you might have the wrong words or none, this could be an advance plan to turn such into opportunities for clarity, consistency, and even brand loyalty! WHAT YOU'LL LEARN FROM THIS EPISODE: What Grounded Communication is Components of a Grounded Communication Plan that works Empowering thoughts for why Grounded Communication plan is important for your staging business success Communicating your policies and how to maximize exceptions RESOURCES: Download the Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Set Business Boundaries that Stick
11/23/2024
How to Set Business Boundaries that Stick
Yet another vulnerable episode today! My staging lead once called quits — my fault, because my staging business was all too accommodating. I - and technically her too, would scramble to rearrange weekend plans or even work beyond and outside office hours to meet last - minute client demands. Yep! That often happened. Until it felt like the business was running us, instead of us it. A situation you might be in if you have no business boundaries in place. But here’s the good news: setting clear deliberate boundaries, can change everything. People will make their requests! From the most mundane to the exceptions, business boundaries will help you make decisions or not even have to think about them at all because your policies already took care of that. Whether it is figuring out what boundaries and policies to put in place, tips for communicating them, and how to navigate clients who constantly ignore your policies, today’s episode goes into all the details. Our thoughts about losing a client by having policies hardly matter. Listen in to learn how to make boundaries that create a solid foundation for a business that thrives. WHAT YOU'LL LEARN FROM THIS EPISODE: Why boundaries aren’t just personal and what policies are for. The pitfalls of people-pleasing and how they sabotage your long-term goals. How to set clear policies and communicate them well. Tips to overcome the fear of enforcing boundaries. RESOURCES: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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The Proven Formula for Optimizing Your Business Growth
11/16/2024
The Proven Formula for Optimizing Your Business Growth
Growth is exciting, but it can quickly become overwhelming without the right systems in place. To truly harness growth, sometimes the best thing you can do is pause. Use these moments of non-growth to refine your processes, clarify your pricing, and prepare your business for sustainable growth. Whether you're already stretching your capacity or planning to soon, remember that successful growth relies heavily on numbers. When you know the financial landscape of your business inside and out, you’ll be better equipped to make smart, strategic decisions that support long-term success. To help you avoid scaling on shaky foundations, I’ll walk you step-by-step through my proven formula of optimizing growth. Including : calculating your business’s capacity, setting prices that protect your profit margins, and investing in inventory without dipping into debt. Remember, I love to see your business grow, and I hope today’s insights will give you the confidence to do so at a pace that’s right for you. WHAT YOU'LL LEARN FROM THIS EPISODE: What is Strategic Non-Growth? (And Why You Might Need It!) How to Calculate Your Business Capacity The 4 questions you should answer before expanding your business capacity. How to use your numbers to raise prices or hire team members RESOURCES: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Why Slow Phases Are Necessary for Business Growth
11/09/2024
Why Slow Phases Are Necessary for Business Growth
Just as in life, business is not without its challenges. We all experience those moments when we feel depleted, stuck, and unsure of the next step. It could be a really tough time where everything is slow, making you feel like you’re pushing a boulder uphill. Although these phases are real, our feelings about them are completely not. These cycles are all actually a natural (and sometimes necessary) part of building a thriving business. To navigate these difficult phases, we can take a better approach. Beginning with what a can do, I share strategies and resources that can help you through these low productivity and business growth phases. If you have been lacking inspiration and strength for your staging business, know that you are not alone. Building the staging business of your dreams is doable, and you can better take care of business and yourself when that dream seems bleak. WHAT YOU'LL LEARN FROM THIS EPISODE: The truth about low-value cycles and why they’re a normal part of your business growth Mindset Strategies for staying grounded during low business times How best to control what you can Tips to re-energize and refresh your inspiration RESOURCES: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Unlock Bookkeeping Success With Insights From Melissa San Roman
11/02/2024
Unlock Bookkeeping Success With Insights From Melissa San Roman
"Wonder what aspect of this staging business isn’t my strongest jam? Bookkeeping. Our beloved not-so-comfortable but very-important component that can make even the toughest CEO weak in the knees. Going through the books can often be accompanied by a range of emotions—and let’s be real, they’re often not the positive ones!"... Especially as a new tax season year approaches. To help us that drive growth and the profitability of our staging business, we’ve got QuickBooks guru and all-around financial superstar Melissa San Roman share her insider tips. Melissa’s not just any expert. She knows what every entrepreneur should know from growing and selling multimillion-dollar businesses, so you can trust her experience at now guiding others to succeed in their finances. Together, we cover smart strategies for managing finances, the importance of up-to-date books, how to maximize tax advantages, and how you can use financial insights to fuel marketing and business decisions. Whether you’re a DIY bookkeeper or ready to hire help, this episode is packed with practical, approachable advice to keep your books (and you!) happy. WHAT YOU'LL LEARN FROM THIS EPISODE: The best ways to keep an eye on your revenue and expenses How to make tax time stress-free with smart strategies When it’s time to consider an S-Corp, plus other tips for tax advantages Key factors in choosing the right bookkeeper and setting up a smooth financial system RESOURCES: Melissa San Roman's : www.melissasanroman.com Follow Melissa San Roman on Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Boost Your Business Growth by Using a Project Management Tool
10/26/2024
Boost Your Business Growth by Using a Project Management Tool
If you have to think about where to start to execute your staging or other projects as they come, then it is high time to do away with that limiting act. Limiting I say? Yes it is. I know that from making my first five-figure the month I started to implement a standard operating procedure. Whether you are in the growth or accelerate phase, if you do not have one already, my top recommendation is to establish a project management tool and system now. For mundane tasks, consistency helps. For a staging business with repeated actions, you can imagine how consistency in these processes can lead to a faster, smoother project completion. Rather than try to scheme out a workflow for every project or meeting, you can kick start each one from the same place, establishing a routine that can be finetuned until it perfectly serves your needs. Moreover you can fully utilize the features of a project management - task assignment, tags, and setting priorities to keep your team (or yourself) on track. You’ll learn to simplify tasks, reduce redundancy, and ultimately scale your business faster by maximizing a project management tool like I do. WHAT YOU'LL LEARN FROM THIS EPISODE: My favorite project management tool and why How to choose a project management tool that is best for you How we use our project management tool at Rethink Home Interiors My recommendation if you have a project management tool already RESOURCES: Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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