Staging Sips
The live-workshop style business podcast helping Real Estate Staging CEO's redefine success and chase big, beautiful dreams. With mini implementation plans, expert interviews, and behind-the-scenes of my own business learning curves...you will be able to roll up your sleeves, dive in and stage the heck out of your business!
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The Neuroscience of Reclaiming Your CEO Time
08/16/2025
The Neuroscience of Reclaiming Your CEO Time
Picture this: you're on a two-week vacation in Austria. The air is crisp, the scenery is breathtaking, and your phone is blissfully quiet. Not because your home staging business is falling apart, but because it's running better than ever. Projects are getting completed, clients are thrilled, and your team is stepping up, filling in gaps, and owning their roles. You're not "checking in" every five minutes…you're actually relaxing. Sounds dreamy??? Yes, it is! But that does not happen by accident. It is not luck, and it is not because everything magically fell into place the day you left. It's the result of reclaiming your CEO time before you thought you were ready. It is a reward of putting the right structures and support in place so you can step away without fear, guilt, or chaos waiting for you when you get back. In this episode of the Staging Sips podcast, I am going to walk you through how to stop running your business from a place of reactivity and start leading it from a place of intention. You'll learn how to strategically remove yourself from work that doesn't require your unique genius, why "waiting for the right time" is actually a trap that rewires your brain to stay busy, and the exact mindset shift that moves you from panic mode into builder mode. If you've been wearing every hat, clinging to every decision, and telling yourself this is "just a busy season"…it's time to see what's really possible when you protect your CEO hours like your most valuable asset. WHAT YOU'LL LEARN FROM THIS EPISODE: Why capacity before you’re ready is the fastest path to sustainable growth. The two CEO filters and how to apply them to every task. The exact mindset shift that moves you from panic mode into builder mode. Practical “buy-back” moves to free the right hours for the right work. RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or
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What If Wanting It More Is the Problem
08/09/2025
What If Wanting It More Is the Problem
This episode is recorded with “special sound effects that you may hear,” which buttresses this conversation about interrupting patterns that sneak into our daily operations as home staging business owners. The kind of patterns that don’t just slow us down but quietly sabotage the very growth we’re working so hard to create. Today, I’m sharing one of the most important mindset shifts I’ve made and helped my clients make in their staging businesses: realizing that wanting success more isn’t always the answer. Sometimes, it’s the problem. We often have the constant drive to push harder, say yes to everything, discount just enough to close the deal, or keep our phones by our side all night just in case a client reaches out. We convince ourselves that landing the next project, hitting that , or the emergency install squeezed into an already maxed-out calendar is the right thing for our business. But underneath that hustle is often anxiety dressed up as work ethic, and it’s costing us more than we realize. Starting with the experiences of other home staging business owners who’ve lived through that same cycle, you’ll also hear how making small but intentional shifts, rooted in what I call sufficiency energy, can help you lead your staging business with more clarity, confidence, and ease without dialing down your ambition. I hope this episode helps you exhale, assess your position, and make one powerful move toward the kind of home staging business that holds your success, not just chases it. WHAT YOU'LL LEARN FROM THIS EPISODE: Why obsession energy often leads to burnout, micromanaging, and decision fatigue and how to interrupt that cycle Real-life client examples and personal stories from inside Rethink You Accelerate that show how these patterns play out (and how to shift them) Mindset tools to support better decisions, cleaner processes, and business boundaries that actually build trust How to spot the subtle ways you’re operating from fear — and how to return to belief RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or
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How to Build Capacity in Your Staging Business Before You Feel Ready
08/02/2025
How to Build Capacity in Your Staging Business Before You Feel Ready
You know that moment when things are finally starting to click in your staging business. More inquiries, more visibility, more momentum, and yet behind the scenes, it feels like one more client might break the whole system? That’s what we’re talking about today. This episode is for the home staging business owner who knows it’s time to expand but feels stuck waiting for the “right time.” It is also for the staging CEO juggling growth with resistance, order with chaos, and strategy with self-doubt. If your brain is whispering, “I’m not ready,” but your calendar and cash flow say otherwise, you might want to pay attention because your business is already signaling that it’s time to grow, whether you feel ready or not. This conversation isn’t just about . It is about what happens in your mind when your business starts demanding more of you. Today, I’ll walk you through what capacity actually looks like, why your hesitation is normal (but costly), and what small, bold moves shift you out of hustle and into real leadership. WHAT YOU'LL LEARN FROM THIS EPISODE: The real definition of business capacity Why your brain throws up resistance every time you try to expand How undercharging is actually a capacity problem The three essential beliefs that successful CEOs use to build capacity before they feel ready RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or
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Momentum Isn’t Magic, It’s a Management System
07/26/2025
Momentum Isn’t Magic, It’s a Management System
Rhythm, predictability and structure could not feel any better! If you're running your home staging business week to week, feeling dizzy at the thought of planning beyond 7 days, that is not where you should be. Most staging CEOs think structure will slow them down, but here's what neuroscience reveals: your brain is literally hardwired to crave predictability. And when tasks that feel urgent are carried into days? You are stuck in threat response mode resulting in decision fatigue, overthinking, and burnout! Today you'll discover why business owners who install simple rhythms; weekly CEO hours, monthly metric reviews, don't just grow faster, but with less stress and more strategic clarity. You'll learn why creating these consistent rhythms for not just productivity can transform how you lead, creating space for clarity, reducing pressure, and allowing you to lead with more intention. Your desired home staging CEO self is already unlocked. You just have to do the work you most avoid. WHAT YOU'LL LEARN FROM THIS EPISODE: Why your brain craves predictability (and how that affects how you lead). Weekly, monthly, and quarterly rhythms that create momentum on autopilot. How to build cadence into your week even if it’s just you and a whiteboard. How to handle client curveballs and unexpected requests when you have solid business rhythms supporting you RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : Listen to: If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or
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Want vs. Need: Building a Website That Converts With Cathleen Barnes
07/19/2025
Want vs. Need: Building a Website That Converts With Cathleen Barnes
Is your website just sitting pretty or is it actually working for your business? If you've ever felt like your site doesn’t reflect your growth, doesn’t , or still feels like it belongs to your “just getting started” era, this conversation is for you. Lori’s conversation today is with Cathleen Barnes, the founder of Cathleen Barnes Consulting, a web and brand design studio known for creating strategy-first, high-converting websites for interior designers and creative business owners. After climbing the corporate ladder for over a decade and reaching the role of eCommerce Director at a global company, Cathleen pivoted. She chose to take her skills into a more meaningful space helping designers and service providers elevate their digital presence with clarity, intention, and a whole lot less stress. Whether you’re looking to rebrand, update, or completely reimagine your website, Cathleen offers a real-world, actionable roadmap for making your site your hardest-working employee, not just an online business card. WHAT YOU'LL LEARN FROM THIS EPISODE: What makes a website strategic vs just stylish How to make your website function like a backend assistant The most common problems your website should be solving What to include (and what to rethink) on your homepage RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : Cathleen Barnes’s Consulting : www.cathleenbarnesconsulting.com Follow Cathleen Barnes on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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How to Build a Team That Believes in the Mission—Not Just the Job
07/12/2025
How to Build a Team That Believes in the Mission—Not Just the Job
You didn’t start your business to manage chaos—yours or anyone else’s. And yet, even with a team in place, delegation doesn’t always feel like relief. You find yourself double-checking tasks you’ve already assigned, mentally tracking details you thought you handed off, or stepping back in when something feels off. Exhausting and far from the freedom you imagined! Often, the root of this tension isn’t just about team performance. It’s about connection. When team members don’t fully understand how their role supports the mission of your staging business, it’s easy for their actions to fall flat and for your brain to stay on high alert. But that’s not dead-end. Rather, it is a problem with a solution that starts with you. Today, I talk about the mental residue that so many carry even after building a team. Showing you not just how cognitive residue makes you stuck at hovering rather than trusting, you'll get neuroscience-backed tools, clear frameworks, and mindset strategies to help you delegate with confidence and get your time (and peace) back. Whether you're hiring your first assistant or leading a full team, this episode is your guide to a team that doesn’t just follow instructions but one that functions with confidence and purpose. WHAT YOU'LL LEARN FROM THIS EPISODE: Why your brain stays on alert even after you’ve delegated How to use the IPO framework as a practical delegation tool How to reset your delegation mindset using Brooke Castillo’s Thought Model How to do a team inventory to spot loose ends in your team and fix them RESOURCES: Mark your calendar! July 17, 2025: Special CEO Refresh workshop for Accelerate members Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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You Weren’t Meant to Build This Alone: Why Coaching Isn’t a Luxury—It’s a Lever
07/05/2025
You Weren’t Meant to Build This Alone: Why Coaching Isn’t a Luxury—It’s a Lever
You’ve built your business with grit and a whole lot of resourcefulness. You’ve taken in all the free advice, downloaded the templates, maybe even brought on a little help and yet something is not just clicking. If you're in that messy middle where you’re no longer starting from scratch but nowhere near where you want to be, constantly beating yourself up with "I should be able to figure this out by now”, you are not alone. What you may not just know right now is that even the most successful business owners don't build in isolation. They get support. And that transition from "scrappy startup" to "scalable business" requires a completely different skill set than what got you here. And what happens when you try to muscle through alone? You end up working harder, not smarter. You're busy, but not necessarily . In today's episode, I talk about why this phase feels so frustrating and more importantly, how to break free from it. What’s important for where you are headed is leverage - getting the right support at the right time so you can finally build a business that works for you, not against you. If you've been waiting for the "right time" to invest in strategic support, this epsiode is your sign. WHAT YOU'LL LEARN FROM THIS EPISODE: Why so many staging CEOs hit a plateau even after gaining traction How high-achieving CEOs unknowingly build their businesses for survival instead of leadership How coaching shifts your mindset from “What should I do?” to “Here’s what I’m doing—how can it be stronger, simpler, faster?” What real transformation looks like inside the Accelerate program RESOURCES: Mark your calendar! July 17, 2025: Special CEO Refresh workshop for Accelerate members Apply for : Download Your Free Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Are You Solving the Right Problem? (And how to know!)
06/28/2025
Are You Solving the Right Problem? (And how to know!)
Today’s episode hits close to home for so many of us juggling team mishaps, last-minute chaos, or repeating the same fire drill. Every business hits rough patches; let’s be honest. However, it becomes an issue, a source of concern and a need to re-evaluate things when the same problem keeps showing up. Then, in contrast to “how can I solve this”, it is time to ask the question: Am I fixing the right problem? Here’s the kicker: If you’ve been fixing the same problem again and again… odds are, you’re solving the wrong thing. This week, we’re diving into how to actually diagnose the real issue and implement solutions that don’t just offer temporary relief but create lasting momentum. If you’ve been feeling like you’re constantly in reaction mode, this episode will help you step fully into your CEO role—with sharper focus and smarter decisions. WHAT YOU'LL LEARN FROM THIS EPISODE: Why you might be “fixing” the same issue repeatedly—and what that really means How your brain tricks you into solving the wrong thing (hello, temporary relief) to help you shift from reactive to strategic How to apply the FIXIT Protocol to get out of firefighting mode and lead like a CEO RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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You Don’t Need More Time. You Need Better Protocols
06/21/2025
You Don’t Need More Time. You Need Better Protocols
Have you ever caught yourself saying, “I just need more time”? If you’re in the growth or acceleration phase of your staging business, this episode will lovingly challenge that thought. Because what if time isn't the issue at all? Today, we’re diving into one of the most important mindset and structural shifts a CEO can make. If your days feel like a non-stop game of calendar blocks, your team still needs you to make every decision and your brain is carrying the entire operating manual, you’ll want to listen to this episode mindfully. This isn’t just about scaling. It’s about reclaiming your time, restructuring your business, and your company needs. Not the one it's outgrown. WHAT YOU'LL LEARN FROM THIS EPISODE: Why the feeling of needing “more time” is just a symptom, not the root issue The neuroscience behind burnout and why your brain defaults to YOU as the shortcut How to identify whether your business has outgrown its structure The 3 CEO reactive loops and how to break them RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Spring Nearly Broke You? Here’s Why That’s a Good Sign
06/14/2025
Spring Nearly Broke You? Here’s Why That’s a Good Sign
Have things felt… messy lately? You’re booked out, your client list is growing, and you should be celebrating—but instead, you’re overwhelmed, behind on admin, and wondering how long you can keep this up. If that’s you, hit pause on the panic because this episode is your permission slip to see that chaos as progress. In today’s episode, we’re unpacking what most business owners never talk about: how growth often looks like disorganization before it looks like success. I’ll show you why a chaotic season, especially in spring, when staging demand spikes—isn’t a failure of planning. It’s a visibility milestone. It means your business is asking you to lead differently. This episode is part pep talk, part strategic wake-up call. You’ll leave with tangible ways to simplify your workflows, spot the systems that are breaking under pressure, and take back control of your time , not just the doer. WHAT YOU'LL LEARN FROM THIS EPISODE: Why operational friction means you're doing something right How to spot and fix decision-making bottlenecks in your staging business The “Visibility Threshold” concept—and how to know you’ve hit it A 3-step mini assignment to immediately regain clarity and control RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Want to Sell Your Staging Business? Here’s What Buyers Actually Look For with Steven Denny
06/05/2025
Want to Sell Your Staging Business? Here’s What Buyers Actually Look For with Steven Denny
How do you know what your staging business is really worth — and how can you make it worth more? If you’ve ever assumed that your revenue or hard work alone determines the value of your business, this episode will challenge everything you thought you knew. Today, I am joined by valuation expert Steven Denny, who has worked behind the scenes with staging business owners at every level—from those just getting established to those preparing to exit at seven figures. Gleaning from his experience of what makes a sellable staging business, you’ll hear exactly what buyers look for when considering a purchase, why strong cash flow isn't the same as profit on paper, and the biggest mistake that kills business value. Steven also breaks down how to how to as an asset rather than a liability, and what you need to be tracking now—even if you don’t plan to sell for 5 to 10 years. Plus, you’ll learn why most staging businesses aren’t sellable in their current state—and how to fix that. If you're serious about building a business that’s not only profitable but valuable and transferable, this episode is your blueprint. WHAT YOU'LL LEARN FROM THIS EPISODE: What makes a staging business valuable beyond just revenue Why free cash flow matters more than profit—and how to calculate it How being Chief Executive of Everything impacts your business marketability The difference between inventory and assets—and how each impacts valuation RESOURCES: at 60% off: https://www.youdontknowwhatyoudontknow.com/ with Steven: https://calendly.com/innovativebusinessadvisors Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Burned Out and Booked Out: The Staging Trap No One Talks About
05/24/2025
Burned Out and Booked Out: The Staging Trap No One Talks About
Is being booked out six weeks straight really the holy grail of business success? While a packed calendar might look like winning from the outside, many staging business owners find themselves stressed, stretched thin, and wondering if this is truly success. Today, I talk about the difference between being "booked out" and being "booked right." You'll discover why a constantly full might actually be limiting your growth potential and keeping you trapped in a cycle of overwhelm. Beyond that, I also talk about the strategic shift from being an overworked founder to who makes intentional decisions about which clients and projects deserve space on your calendar. Do you feel like you are trapped in a continual grind? This episode will challenge your perspective on what sustainable business success really looks like in the staging industry. WHAT YOU'LL LEARN FROM THIS EPISODE: Why Being Booked Out Can Be a Business Trap How to Filter Clients and Projects for Maximum Profit The principle of Strategic Pricing and Capacity Management The Four-Step System to Transition from Overbooked to Strategic RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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MVP: 5 Simple Steps to Create Core Values for Your Staging Business
05/17/2025
MVP: 5 Simple Steps to Create Core Values for Your Staging Business
Today, we are replaying an episode on our 'Most Valuable Podcasts" list ! I hope you learn one or two new things from it.
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Why You’re Closer to a Breakthrough Than You Think (Even If It Doesn’t Feel Like It)
05/10/2025
Why You’re Closer to a Breakthrough Than You Think (Even If It Doesn’t Feel Like It)
Are you feeling like your business growth isn't as smooth as you hoped? Like you're taking two steps forward and a couple back? You're in what I call "the messy middle" – that challenging phase , but things still feel chaotic. This week, I am guiding you into a candid look of what it really takes to build a team that can run your business without you. Frankly, even established businesses like mine went through bumps, hiccups, and hard conversations to get where we are now! I hope that a peek behind the curtain of my own journey reminds you that what you're experiencing isn't a sign you're doing something wrong—it's evidence you're doing the hard work of leveling up. WHAT YOU'LL LEARN FROM THIS EPISODE: Why "the messy middle" is a necessary rite of passage for every growing business The dating analogy of building a team that can operate without you How to recognize when you're on the edge of a breakthrough (hint: it often feels like breakdown first) How to shift your perspective when things feel hard and chaotic RESOURCES: Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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How to Delegate Like a CEO (Without Feeling Like You’re Letting Your Team Down)
05/03/2025
How to Delegate Like a CEO (Without Feeling Like You’re Letting Your Team Down)
Feeling overwhelmed by your to-do list but guilty about delegating to your team? You're not alone. Many leaders struggle with what’s known as delegation guilt. But in reality, effective delegation isn’t about offloading work; it’s about empowering your team and investing in their development. High-performing teams thrive when they’re trusted with responsibility. They don’t want to be shielded from —they want to grow through them. So, while you are holding back from delegating, the ripple effect includes burnout for you, team members you cannot trust your business with and a business that does not grow. That is not what you are a listener of the Staging Sips podcast for right? This episode shares tips on leading by delegating effectively. WHAT YOU'LL LEARN FROM THIS EPISODE: Why delegation guilt happens and how to reframe it. The difference between offloading and strategic delegation. The IPO framework (Information, Permission, Outcome) for effective delegation. How to design role responsibilities for positions, not people. RESOURCES: Download the Free : Apply for : Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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The Truth About Perfectionism: Why Showing Up Beats Doing It Perfectly
04/19/2025
The Truth About Perfectionism: Why Showing Up Beats Doing It Perfectly
Can you believe it? Today, you’re listening to the 100th episode of the Staging Sips podcast. And while there’s no confetti cannon, we’re celebrating something even more meaningful: the power of consistency. What began as a simple promise to show up — no matter what — has grown into a journey filled with lessons, imperfect action, and a whole lot of value for staging business owners like you. From recording in parking lots to pushing through tough personal moments, this podcast has been built on messy but . In this episode, I’m sharing a deeply personal look at how perfectionism almost derailed me, and the mindset shift that helped me move forward anyway. I hope this episode encourages you to examine where perfectionism might be holding you back in your staging business. Enough to spur you to begin to take brave action — whether that’s launching a new service, showing up in inboxes, or making an offer before you're “ready.” Remember, you don't have to be perfect to be impactful. You just have to show up. WHAT YOU'LL LEARN FROM THIS EPISODE: Why perfectionism is keeping you stuck — and how to move past it Why your body of work matters more than any one email, post, or consultation Real-life examples of taking action before having it “all figured out” How to use your CEO brain to turn imperfect action into long-term success RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Staging Success Stories: Unfiltered Conversations with the Bluebirds
04/12/2025
Staging Success Stories: Unfiltered Conversations with the Bluebirds
Kristin and Vanessa of Bluebird Design Company join me today to talk about everything they have experienced about building their business, both from a personal and professional perspective. They share their journey from friendship to successful business partnership, and how they have transformed almost overwhelming business challenges into sustainable success. If you’ve ever wondered how to build a business from scratch with a best friend, how they have founded theirs on 13 years of friendship provides insights into lessons, what challenges may arise, and how best you can – each other included. Whether you're considering a business partnership, struggling with work-life boundaries, or simply looking to implement simple systems in your staging business, this conversation offers practical wisdom from two entrepreneurs who have successfully navigated every phase of it. WHAT YOU'LL LEARN FROM THIS EPISODE: Tips for successfully navigating business partnerships with open communication How saying “yes” to everything might break you and how to turn it around What “working on your business” looks like when you’re stuck working in it Systems and automations that helped roll in their first $1.2million staging job RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Kristen & Vanessa’s : Follow Kristen & Vanessa on : If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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How to Be a Pleasure to Work With While Preserving Boundaries
04/05/2025
How to Be a Pleasure to Work With While Preserving Boundaries
Are you struggling to balance client satisfaction with your own sanity? In this MVP episode, I tackle the misconception that being "easy to work with" means saying yes to everything. Instead, I show you how we maintain excellent client relationships while preserving strong boundaries at Rethink Home Interiors. Through years of trial and error, I have developed systems that create predictability clients love without the burnout that comes from constant availability. Today, I am excited to share those with you. WHAT YOU'LL LEARN FROM THIS EPISODE: Why being "ridiculously easy to work with" doesn't mean working 24/7 How to transition from chaos to systems without losing clients When it's appropriate to make exceptions (and how to do it properly) The neuroscience behind why humans crave predictability in business relationships RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Follow Kate Elise Interiors on : www.instagram.com/kate.elise.interiors Episode 5: Episode 21: Episode 26: Episode 28: If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Video Marketing Made Easy: Partnering with a Virtual Assistant for Success with Kristen Graham
03/29/2025
Video Marketing Made Easy: Partnering with a Virtual Assistant for Success with Kristen Graham
We both know that you are great at what you do—turning empty spaces into homes that buyers cannot resist. But marketing your staging business? That’s another story. If it feels like you’re constantly shouting into the void, struggling to get noticed by the right real estate agents and homeowners, you’re not alone. Chasing leads is exhausting—and frankly, it’s not sustainable. What if, instead of hunting for clients, they came to you? In this episode, I’m sitting down with video marketing expert Kirsten Graham, who has helped real estate professionals and home stagers stand out in an overcrowded market. She’s breaking down how strategic video content can position you as the go-to expert, build trust with potential clients, and create —without making you feel like a full-time content creator. WHAT YOU'LL LEARN FROM THIS EPISODE: How to create SEO-rich content that attracts real estate agents and homeowners Strategies for overcoming on-camera fears and showcasing your expertise The importance of consistent, authentic content in building your brand How virtual assistants and AI can streamline your marketing efforts without consuming all your time RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Kirsten Graham’s www.sixfigurebusinesscoaching.com your free Double Your Income guide: www.outsourcingforbosses.com If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Streamline Staging Schedules Without the Chaos
03/22/2025
How to Streamline Staging Schedules Without the Chaos
Most staging business owners have experienced it—the excitement of landing a new project quickly overshadowed by scheduling complexities. What should be straightforward becomes a logistical challenge of coordinating teams, access details, and client expectations. The reality is that scheduling vacant stagings can be more manageable with the right approach. It's not about eliminating complexity entirely, but that make it predictable and efficient. In this episode, I talk about a comprehensive five-step system for transforming your scheduling processes. This framework has helped staging businesses create consistency for their teams while setting clear expectations with clients, ultimately leading to more profitable operations and less administrative stress. For you my staging CEO tired of constant schedule adjustments, reactionary planning, and the feeling that your calendar controls you rather than the reverse, this episode offers practical solutions. WHAT YOU'LL LEARN FROM THIS EPISODE: How to set clear scheduling boundaries that clients actually respect Why categorizing jobs by complexity revolutionizes your calendar How to create buffer periods that prevent cascading delays When (and how) to automate your booking process for maximum efficiency RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Finance Your Staging Inventory Without Hurting Your Cash Flow
03/15/2025
How to Finance Your Staging Inventory Without Hurting Your Cash Flow
Effective financial planning is essential for any home staging business looking to scale sustainably. Rather than worry about how to afford your inventory or be limited by insufficient funds, strategic financing can be a tool that helps you grow. I have seen many staging business owners rely on credit cards or cash reserves to purchase furniture, but this approach can only create financial strain. Today, I speak with Rod; a financing expert with over 30 years of experience, with a strong focus on home staging. Rod provides a deep dive into how staging businesses can leverage financing options to build their inventory, optimize cash flow, and strategically invest in their growth. He explains why staging inventory should be treated as a long-term investment rather than an ongoing expense and outlines how to access funding without negatively impacting your business liquidity. Is your staging business being held back by inventory costs? This conversation may be what you need for new growth. WHAT YOU'LL LEARN FROM THIS EPISODE: The hidden costs of using cash reserves or credit cards to purchase inventory When is the right time in your business to consider financing options How staging businesses have grown through strategic financing What infrastructure your business needs in place to qualify for financing RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Rod's : www.rrfinancialusa.com/ If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How To Help Employees Struggling With Change
03/08/2025
How To Help Employees Struggling With Change
Ever rolled out a brilliant new system, expecting excitement, only to get resistance, complaints, or worse—silence? Yep, I’ve been there. You know the change will make things better, but getting your team on board? That’s the hard part. People naturally resist change—not because they’re difficult, but because uncertainty triggers stress and fear of failure. And here’s the kicker: leading change isn’t just about processes or tech—it’s about leadership. In this episode, I am delving into why employees resist change and, more importantly, how to turn that resistance into buy-in. I’m sharing my own change-gone-wrong story and breaking down the exact steps to introduce, train, and support your team through transitions—without losing your mind. If you’re struggling with team resistance or about to implement a big shift, this episode is for you. Let’s turn such frustrations into an opportunity for growth, leadership, and (dare I say it?) a more adaptable and resilient business. WHAT YOU'LL LEARN FROM THIS EPISODE: Why your team resists change (it’s not just to drive you crazy) How to communicate change in a way that gets actual buy-in The step-by-step approach to rolling out new systems successfully How to create accountability without micromanaging RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : by Julie Zhou by Mary Murphy If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Struggling to Lead Your Staging Team? Here’s How to Turn Challenges Into Wins
03/01/2025
Struggling to Lead Your Staging Team? Here’s How to Turn Challenges Into Wins
Do you, as a staging business owner, have the necessary skills to lead a team effectively? More like, “what if the muddy waters of you are wading through right now is actually the scaffold of a staging business that really thrives". No one is born leading a staging business (or any other), so I understand how hard it may sometimes be and why even though we love our businesses, this part may not be our everyday love. Just like in every other organization where people are brought together and will experience some tension, your staging business is no different. Rather, what differs is the role you play as the leader. When different personalities and work styles clash, when poor communication leads to a stream of misunderstandings, missed deadlines, and conflict, what do you do? From mine, other Staging CEOs experiences and recent reads on how to solve such challenges, let’s talk about how to turn your team frustrations into your greatest opportunity for growth. WHAT YOU'LL LEARN FROM THIS EPISODE: How to identify and address the root causes of your team frustrations How to create a growth mindset culture on your team How to delegate effectively and empower your team members How to build a strong and cohesive team RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : by Ryan Holiday by Mary C. Murphy by Gino Wickman If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Tricky Client Requests? How to Set Boundaries & Refine Your Policies
02/22/2025
Tricky Client Requests? How to Set Boundaries & Refine Your Policies
"Can I pay at closing?" If that question and a dozen others like it sound familiar, this episode provides practical solutions for handling “sticky” client requests in your staging business. Often, we are tied between maintaining professional boundaries while building strong client relationships. For new stagers especially, these requests often turn into self evaluations and comparison thoughts, arising from not knowing whether our “NO”s are driving our clients into the arms of other stagers who are at their beck and call. Yet, beyond the instant people - pleasing joy, for stagers like yourself who want to build successful businesses, how we handle such situations are foundational. Whether you're wrestling with inventory purchase requests or fighting the urge to price match competitors, I share applicable tips and strategies that can help transform those difficult client conversations into opportunities for business growth. WHAT YOU'LL LEARN FROM THIS EPISODE: Real-world scripts for handling tough client negotiations How to implement the Fix-It Protocol for policy decisions How to convert challenging situations into business opportunities Building confidence in your pricing and policies RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Love 'Em Up List – A Systematic Approach to Keeping in Touch and Creating Demand
02/15/2025
Love 'Em Up List – A Systematic Approach to Keeping in Touch and Creating Demand
In this Valentine's Day special episode, let's explore a love story of a different kind – the art of nurturing client relationships! More often than not, service-based businesses like ours miss crucial opportunities by failing to maintain meaningful connections with past clients. Yet, these relationships form the bedrock of sustainable business growth and lasting success. The concept of "loving up" on your clients goes far beyond basic marketing tactics. It's about creating intentional, systematic approaches to staying top-of-mind with both past and potential clients. Today, I'm excited to share not just the 'why' but the 'how.' We'll explore the fascinating neuroscience behind staying visible to your audience, break down practical implementation strategies you can start using immediately, and show you how to transform consistent outreach into a steady stream of referrals and repeat business. WHAT YOU'LL LEARN FROM THIS EPISODE: What a Love 'Em Up List is and why it's crucial for your business How to create and maintain your list systematically Various ways to nurture your professional relationships How to turn consistent outreach into business growth RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for . I'd love to ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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What’s Really Holding You Back? Overcoming Hidden Limiting Beliefs
02/08/2025
What’s Really Holding You Back? Overcoming Hidden Limiting Beliefs
It is a pleasure to bring out from behind the scene, Anna Huff - a dear business mindset coach, for an honest conversation about the internal work that shapes our entrepreneurial journey. From being a Pinterest manager to mindset coach, Anna shares her personal evolution and the crucial lessons she learned about the role of belief in business success. Going into the challenges that came up with her pivot - much like those you may encounter , she shares powerful insights about viewing "failure" as data and embracing the journey of building your worthiness muscle. This conversation was a refreshing perspective on what it truly means to serve through staging, and hopefully, it serves as a reminder of how your business impacts families…for good. To overcome all the self sabotages, this episode offers valuable mindset tools to help you show up more confidently in your business. WHAT YOU'LL LEARN FROM THIS EPISODE: Why implementing strategies without addressing mindset blocks can hold your business back How external validation (or lack thereof) impacts our sense of worth as business owners Why your staging work creates ripple effects far beyond just selling homes Practical tips for recognizing and reframing limiting beliefs RESOURCES: Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Join the Staging Business School : www.rethinkhomeinteriors.com/growth Follow the Staging Business School on : Apply for : Follow Lori on : Anna Huff's If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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MVP: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
02/01/2025
MVP: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
I've been taken down by the flu, so today we're running one of our Most Valuable Podcasts Enjoy! I don't think I have ever said this, but this is one masterclass session that you want to grab a journal and pen for. As we prepare to tackle our marketing issues in the upcoming episodes, it is my concern to ensure that all the wheels of your business are properly functioning. Why? Because a staging business or any other is not worth running on a broken process, defunct pricing model or a debt you cannot get a hang of. Drawing from real numbers in my own business, we'll dive into the concept of growth (strategic and non strategic) and capacity. We then go in depth into time tracking, the cost of executing the different aspects of your staging business, and how that influences other decisions like pricing, , or even working with a new real estate agent. While there are several factors beyond your control in the staging business, it is essential to master those that you can for optimal growth.. Enjoy! WHAT YOU'LL LEARN FROM THIS EPISODE: What Strategic Non Growth is and when it really matters. Our favorite time tracking app at Rethink Home Interiors. The simple arithmetic to what your capacity is and how to enlarge it. The 4 questions to growing your vacant staging capacity. RESOURCES: Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Download Your Free : http://www.rethinkhomeinteriors.com/swag Fill Out the : https://forms.gle/5Q7wnSbiuKHchd1Q7 Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on , , , or .
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Smart Revenue Allocation: How to Reinvest, Pay Yourself, and Plan for Growth
01/25/2025
Smart Revenue Allocation: How to Reinvest, Pay Yourself, and Plan for Growth
Let’s talk about how to use strategic financial management as a key driver of success in your home staging business. I’ve encouraged you to start paying attention to your numbers, but now it’s time to take it further. In this episode, I’m sharing actionable strategies to help you manage your revenue in ways that fuel growth. I challenge conventional, overly complex accounting advice that doesn’t serve small businesses. Instead, I’ll share a straightforward and effective approach to managing your business accounts. From smart revenue allocation to debt repayment, tax planning, and paying yourself, I leave no stone unturned in building a system that works. This episode is packed with tips to foster financial mindfulness—helping you understand your cash flow, track expenses, and make deliberate, strategic choices that . Whether you're looking to expand, tackle debt, or finally pay yourself consistently, you’ll leave with the tools and confidence to make your money work smarter for your business. WHAT YOU'LL LEARN FROM THIS EPISODE: The three essential business accounts you really need A smart way to allocate your revenue The benefits of a debt and how best to pay one How to create a financial buffer before you need it RESOURCES: First by Mike Michalowicz on Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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How to Use Your Last Year’s P&L to Crush This Year’s Goals
01/18/2025
How to Use Your Last Year’s P&L to Crush This Year’s Goals
I know numbers are not the cutest things for you to look at; not when we are stagers. But we will today, and you can trust me to make it enticing. “Do my numbers matter?” YES! Because believe it or not, your P&L is telling the story of your business - the wins, the learning curves, and most importantly, where the golden opportunities are hiding! Think of it as your business's report card. Just like it helps students understand their academic journey, tell you exactly where you're acing it and where there's room to bump up those grades. In this episode, we're diving into how to make these numbers work for you, not the other way around. Whether you're just starting out or scaling up your staging business, you'll discover practical ways to use your P&L to make smarter decisions and boost your profitability. Plus, I'm sharing real examples from staging business owners who've used these exact strategies to double their revenue! And if you're thinking 'ugh, spreadsheets,' I've got a secret weapon to share, that can make this process fun and less overwhelming than you might think. WHAT YOU'LL LEARN FROM THIS EPISODE: What your business numbers say about your business’s health. How to turn your P&L from a scary spreadsheet into your business's GPS. How your P&L can help you make better financial choices that impact your overall business success. Smart ways to use ChatGPT to analyze your numbers (and get little pep talks along the way!) RESOURCES: Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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Two Tools for a Purposeful Year In Your Staging Business
01/11/2025
Two Tools for a Purposeful Year In Your Staging Business
Yayyyyy, it’s a brand new year! New energy, new goals, and maybe even a chance to reflect and arm ourselves with all the tools we need to crush it in our businesses this year! Now, I’m not sure where you are at this time—maybe the new year energy is still just settling in, and you're finding your balance. Or, maybe you're already hitting the ground running with a new team member, new goals, new numbers, and all the exciting new things! Today, I want to take a moment to share two incredible tools that have helped me and my team at Rethink Home Interiors create purposeful, successful years—year after year. These tools aren’t just free, they are practical approaches that align your focus and intentions to create meaningful improvements in your business operations. Especially where you need it most. Rightly channeling your energy and vision for your home staging business is a good place to start this year! Listen in to find out how. WHAT YOU'LL LEARN FROM THIS EPISODE: How to use the Groundhog Day reflection framework for quarterly business reviews Tips for creating actionable adjustments to improve your business The neuroscience behind choosing a word or mantra for the year Practical strategies for implementing both tools with your team LINKS FROM THE EPISODE: Download the sheet www.rethinkhomeinteriors.com/groundhogday : An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear The Disciplined Pursuit of Less” by Greg McKeown : How Google, Bono, and the Gates Foundation Rock the World with OKRs” by John Doerr : The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller and Jay Papasan Yapp Random Reminders app RESOURCES: Download your www.rethinkhomeinteriors.com/swag Apply for : Join the Staging Business School : www.rethinkhomeinteriors.com/growth Enroll in Staging Business School : www.rethinkhomeinteriors.com/accelerate Follow Lori on : www.instagram.com/rethinkhome Follow the Staging Business School on : www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for . This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in ! ENJOY THE SHOW? Leave a 5-star review on so that more Staging CEOs find it. Follow over on , , , or .
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