The Savvy Social

Real estate agents looking to scale their business, expand their influence, make more money, & help more people through social media but also by learning from the top agents in the industry, please join us! We are here to grow together and elevate the real estate industry through thought and innovation!

From Good to Great: Harnessing the Strengths of a Dynamic Team for Industry Success 04/23/2024

S2E4: Scaling a Business with Impact Guest Dana Takenaka 03/28/2024

Real Estate Industry Insights: An Interview with Josh Harley of Fathom Realty 02/11/2024

Real Estate Industry Insights: An Interview with Josh Harley of Fathom Realty Welcome to The Savvy Social Podcast! In this episode, I had the pleasure of hosting Josh Harley, the founder of Fathom Realty, for an in-depth conversation on the intricacies of the real estate industry. Join your host, Jenny Aldrete, as she explores Josh's unique approach to real estate, emphasizing the significance of cultivating relationships and the business model that sets Fathom Realty apart. Josh's wealth of experience and industry insights provide a fascinating look into the challenges facing real estate agents in 2023 and the anticipated trends for 2024. He delves into the complexities of lead generation, the impact of interest rates on the housing market, and the industry-wide lawsuits that are shaping the landscape. Discover the inspiring journey behind Fathom Realty, from its inception to becoming a powerhouse in the industry. Whether you're a seasoned real estate professional, an aspiring agent, or simply interested in the inner workings of the real estate market, this episode offers valuable insights and thought-provoking discussions. Get ready to gain a deeper understanding of the ever-evolving real estate industry from the perspective of a true trailblazer. Josh Harley is a real estate industry expert who understands the importance of looking at economic history when analyzing market trends. With a focus on the impact of interest rates on homebuyers and sellers, Josh has a keen understanding of the challenges facing loan officers and real estate agents in closing transactions. He has observed the industry-wide normal of 5,000,000 sales per year, with a peak of 6+ million during the heyday and a dip to 4,000,000 in recent years. With 1,500,000 realtors vying for a piece of the shrinking market, Josh recognizes the need for adaptation and perseverance. Despite the challenges, he remains optimistic about the future as economists agree that things are improving and interest rates are beginning to decrease. 00:00 Real estate sector facing investor sentiment woes. 05:08 Lawsuits target brokerages and associations for collusion. 07:17 Appeals aim to change lawsuit focus and outcome. 10:20 Real estate commission system explained and defended. 13:53 Potential impact if sellers don't pay commissions. 19:19 New lawsuits, unfair seller fees, legal defense. 20:13 Copycat lawsuits could drag on for years. 26:09 Saved office costs allow lower fees, efficient technology. 29:05 Dallas-Fort Worth area has 4-5 weekly meetings. 31:13 Focus on quality over quantity in real estate. 35:46 Marine Corps experience shapes approach to real estate. 38:54 Shifting mindset leads to easier sales; take risks. 40:53 Leverage personal relationships for professional success. 46:23 Use storytelling to subtly promote your profession. 47:33 Fathom careers.com offers transparent, informative content. Primary Topic: The Importance of Relationships in Real Estate - Nurturing the "sphere's sphere" for potential referrals - Building relationships in person and through social media - Using storytelling to subtly remind people of your profession - Fathom's transparent approach to fees and guiding principles Primary Topic: The Creation and Growth of Fathom Realty - Josh Harley's motivation to disrupt the real estate industry and address technological gaps - Challenges in traditional brokerage and 100% commission companies - Fathom's flat fee model and support for agents - Emphasizing agent growth and quality of transactions Primary Topic: Impact of Legal Challenges on Real Estate Industry - Antitrust lawsuits against NAR and implications for sellers paying buyer's agent commission - Potential consequences of changes in commission rules on agents and buyers - Fathom Realty's response to legal challenges and concern for small brokerages Primary Topic: Josh Harley's Background and Entrepreneurship Journey - Transition from IT recruitment to real estate - Importance of failing and learning from mistakes in business - Mentoring youth and emphasizing the value of relationships in sales Primary Topic: Industry Forecast and Market Trends - Fluctuation in industry sales and anticipated trends for 2024 - Caution against rapid interest rate drops leading to unaffordable housing prices - Importance of lead generation and relationship building during slow periods Primary Topic: Understanding Legal Challenges in Real Estate - Industry-wide antitrust lawsuits and challenges in defense - Implications of being sued "as per se" and limitations in presenting counterarguments /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/29891873

Ep 2: Unveiling the Art of Custom Home Building with Mandy & Taylor Shipp 12/08/2023

Ep 1: Maximizing Time and Productivity in Real Estate: Insights from Linda Welsh 12/04/2023

EP 51: Power Systems for Real Estate with Broker & Coach Shelyna Tinglin 11/08/2023

Inside the Mind of an IG User: Revelations That Will Change Your Approach & Maximize Your Exposure 10/14/2023

Inside the Mind of an IG User: Revelations That Will Change Your Approach & Maximize Your Exposure Welcome back to another exciting episode of The Ultimate Agent Podcast with your host, Jenny Aldrete! Get ready to dive deep into the world of Instagram and other apps as we uncover how your clients are using social media and how it can transform your content strategy. In this episode, Jenny reveals some mind-blowing facts about carousel posts and the impact they have on engagement. These revelations will change the way you approach your content and maximize your exposure. Jenny also reminds us of the importance of being purposeful and authentic in our social media efforts, focusing on attracting the right audience rather than chasing viral fame. Plus, she discusses the top features that Gen Z and millennials love on Instagram and how you can leverage these to connect with your clients. So buckle up and get ready for an enlightening and empowering episode that will take your social media game to the next level. Let's dive in! Want to attend the video marketing accountability meetings on Zoom every Monday? Text Jenny @ 512.589.7795 and she will get you with information! Facebook Group filled with exclusive and complimentary resources: FB: Jenny Eden Aldrete Roll up your sleeves, buckle up, ultimate agent podcast, Jenny Aldrete, thrilling ride, ignite your business, cocktail, freshest social media strategies, electrifying marketing techniques, unparalleled advice, real estate world, practical and genuine methods, falling head over heels, bust wide open, Instagram, social media content, future clients, past clients, transform, post content, think about your content, carousel posts, multiple images, normal post, engagement, physical engagement, thought engagement, rank, importance of your content, Reels, top of your funnel, connect with people, purposeful, viral, views, young people, Gen Z, millennials, video, short form video, exposed twice, drawn in, Luxe Mortgage Team, mortgage loan officer, Realtor partners, grow, Facebook group, Savvy Social, popular, favorite, Gen Z and millennials, TikTok, features, stories, reels, photo filters, direct Messages, connect. Primary Topic 1: Instagram Features and Engagement - Introduction to carousel posts and their significance - The engagement and ranking benefits of carousel posts - Instagram's algorithm shows carousel posts twice to users - The importance of being strategic with the first two images in a carousel post Primary Topic 2: Social Media Purpose and Audience Targeting - Differentiating between influencers and real estate professionals - The goal of attracting potential clients for real estate business - The need for purposeful and targeted content on social media - Emphasizing the importance of reaching the right audience, not going viral Primary Topic 3: The Importance of Reels and Short-form Video - Reels as a top-of-funnel content type - Reaching a broader audience, especially Gen Z and Millennials - The increasing popularity of video content - Encouraging real estate professionals to prioritize creating Reels Primary Topic 4: Other Instagram Features and User Behavior - Stories as the most-used feature by Gen Z and Millennials - Reels and photo filters as popular features - Direct Messages as a means of communication and connection for younger users - Shifting the perspective on in-person connections and embracing digital communication. /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/28314818

The Journey of a Diplomat's Daughter: From New York City to Austin, Texas with Jenny Law 10/11/2023

The Journey of a Diplomat's Daughter: From New York City to Austin, Texas with Jenny Law Welcome back to The Ultimate Agent Podcast! In today's episode, we have an incredible guest, Jenny Law from Cooper Sotheby's in Austin, Texas. Jenny takes us on a journey from her childhood in Beijing, China, to her family's move to New York City, and finally, their decision to settle in Austin. We learn about her background and the reason behind choosing Texas as the perfect place to raise a family. Tune in as Jenny shares her personal experiences and insights into the real estate industry. Stay tuned, because you won't want to miss Jenny Law's incredible story. Let's dive right in! Jenny Law: IG: Facebook: Sure, here are 30 topical keywords that were covered in this text: Jenny Aldrete, ultimate agent, Jenny Law, Cooper Sotheby's, Austin, Texas, grow up, family, background, China, Beijing, diplomat, United Nations, New York City, husband, start a family, raise a family, move to Austin, kiddos, daughter, son, baby, interests, traits, good at, not good at, exciting time, 3 kiddos, oldest, girl, miniature mom, relax, daughter. Primary Topic: Jenny Law's background and family - Jenny Law's birthplace and parents - Her father's career as a diplomat - Their move to New York City - Her husband's background - Reasons for moving to Austin, Texas - Timeline of their move to Austin Primary Topic: Jenny Law's children - Ages of her children - Description of her children - Excitement about discovering their interests and traits - Comparison with the host's own children Note: Since this is a transcript of a podcast episode, the topics covered might differ slightly depending on the flow of the conversation and any tangents discussed. Primary Topic: Jenny Law's background and family - Jenny Law's birthplace and parents - Her father's career as a diplomat - Their move to New York City - Her husband's background - Reasons for moving to Austin, Texas - Timeline of their move to Austin Primary Topic: Jenny Law's children - Ages of her children - Description of her children - Excitement about discovering their interests and traits - Comparison with the host's own children Note: Since this is a transcript of a podcast episode, the topics covered might differ slightly depending on the flow of the conversation and any tangents discussed. /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/28283342

Jenny Aldrete Uncovers the Truth Behind Real Estate Media Headlines 09/29/2023

Building a Winning Team with ATX Cristina Valdes, Realtor® 09/27/2023

Building a Winning Team with ATX Cristina Valdes, Realtor® Welcome back to another episode of The Ultimate Agent Podcast! In today's episode, we have a special guest, Cristina Valdes, who will be sharing some incredible insights on coordination, collaboration, and client success. Cristina and her team have built a reputation for their unique approach in the real estate industry, focusing on the collective power of every agent in their team rather than one individual. Tune in as Cristina shares strategies on asking for reviews and referrals, creating meaningful relationships with clients, and the power of building a strong community. But that's not all! Cristina also opens up about her personal journey, including the importance of coaching, making impactful connections, and investing in the vibrant East Austin community. Get ready to be inspired and motivated as we dive into Cristina Valdes' amazing story on The Ultimate Agent Podcast! Phone: (512) 789-0309 Email: Website: FB: IG: YouTube: LinkTree: Team Website: Nonprofit: Avance Austin - AVANCE creates pathways to economic mobility for predominantly Latino families through high-quality, culturally responsive, two-generation programming that ensures school readiness for young children and opportunities for parents to build social and economic capital. Bio: Since 2001, Cristina Valdés has helped clients buy, sell, and invest in real estate. As a top-rated REALTOR® in Austin, she has directed her efforts towards exceeding clients’ expectations before, during, and after each transaction. Clients trust in her quality service, and as a result, they develop long-term relationships and friendships. These relationships have enabled her to work exclusively by referral and helped her become a top REALTOR® in Austin. Clients trust in Cristina's professionalism, great service, expertise, and commitment. Consequently, they continue to refer friends and family to her for the same exceptional care and reliability. If you are thinking about buying, selling, or investing, Cristina would like to work with you, too. Her time-tested systems net maximum value for sellers and her strategic processes get buyers homes that are a great fit in any market. Whatever type of endeavor, she has systems in place to take you through the process efficiently. Her efforts will instruct you on what to expect and help bring clarity to your real estate decisions. Whether you are a first-time buyer, first-time seller, or a seasoned investor, she can help you develop a better appreciation and understanding of the process, while improving your bottom line. Cristina has helped more than 400 clients buy and sell homes. During that time, she also personally purchased and renovated at least a dozen homes. Some were long-term investments, others were resold. In the early ‘90s, her first investments were two duplexes in Southeast Austin and a four-plex in El Paso. Those properties eventually helped her buy more fixer-uppers and helped her make rock-solid contacts with contractors and lenders. Having learned what pitfalls to avoid, she has a wealth of valuable knowledge and experience she shares with her clients. The result of her experience as a REALTOR®, real estate investor, and remodeler is that she can provide information that adds value to each transaction and help clients achieve their real estate goals efficiently. These skills have helped maintain her status as a top REALTOR® and a proactive, trusted advisor to her clients in Austin Cristina works hard in the communities she serves. She adores every square inch of Central Texas — from Round Rock to San Antonio, out to the sprawling communities all along I-35… and everything in between. Though Cristina is never really off the clock, when she does take a moment or two away, you might find her at the Botanical Garden or enjoying dinner with friends downtown. Bio: Cristina Valdes, a determined and ambitious individual, grew up in a tight-knit community in El Paso. After completing her undergraduate studies at UTEP, she spent some time working in the accounting field. However, Cristina had always dreamt of living in Austin, influenced by her older brother who attended UT Austin and settled there. During a visit to the city, Cristina and her family instantly fell in love with its vibrant atmosphere, prompting her to make it her ultimate goal. Overcoming the hesitations of her protective border town upbringing, it took Cristina until the age of 28 to finally make the move to Austin. Along her journey, she acquired a diverse set of experiences, such as a teaching job, before eventually achieving her goal and setting foot in the city she had longed for. Now armed with an MBA, Cristina is excited to embark on her new chapter in Austin, ready to seize every opportunity that comes her way. The Evolution of East Austin: "Because of my high school experience working at Austin High and working with those students, they really educated me on East Austin... East Austin was completely different. So it was a fun time..." — Cristina Valdes [00:05:39 → 00:05:47] Building a Strong Referral-based Business: "So the whole idea is to be with your client before, during, and after each transaction. And in ways that are meaningful, in some ways that are just sweet, birthday cards, and maybe little gifts... and just really building a community that is... a strong community." — Cristina Valdes [00:08:06 → 00:08:20] Referral Marketing: "I start asking for referral right off the bat because usually that person came to me as a referral, And so I explained how that happened and how that really gives them a lot of a lot more power in the relationship because they're They're, like, 3 or 4 deep in in this referral tree. So they're off of a branch that I really want to continue to grow and foster." — Cristina Valdes [00:09:33 → 00:10:01] "Importance of Online Reviews: Nowadays, online reviews are so important. So we're really trying to just plant those seeds and ask for reviews and ask for referrals." — Cristina Valdes [00:11:19 → 00:11:28] The Importance of Building Trust with Clients: "So my ultimate goal is to, be their realtor for life, Their trusted advisor and not be in it for just, like, commission." — Cristina Valdes [00:15:49 → 00:16:02] "Believing in the Power of Admin Support: So I really strongly believe in the admin support." — Cristina Valdes [00:20:05 → 00:20:09] Building a Collaborative Team: "I didn't want it to be like the Christina Valdez team. I didn't want it to be that because I wanted for every agent on our team to be able to, be highlighted and shine and not be, like, under my name necessarily in every marketing piece that goes out. So we that I think that set the tone. So it's not like my team. It's our team." — Cristina Valdes [00:21:08 → 00:21:20] Viral Topic: Underrated Real Estate Investments in Houston and East Austin Quote: "Anything that I purchased Houston back in the I think it was the early nineties or mid nineties was just amazing...I just love the area. I saw a lot of potential being so close to the lake and being so close to downtown...how East Austin is incredible...people are finally realizing that." — Cristina Valdes [00:24:11 → 00:24:21] The Importance of Surrounding Yourself with High-Achievers: "You never wanna be the smartest in the room or the most successful in the room because that's not gonna get you anymore. It's being in a throwing yourself in a situation where you're, like, The lowest producer." — Cristina Valdes [00:29:12 → 00:29:22] The Power of Impact: "When I look back, I want to be able to impact more people's lives and change them." — Cristina Valdes [00:34:35 → 00:34:39] /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/28161320

From Commercial to Residential: How Rachael Felan Found Fulfillment in Real Estate 09/18/2023

From Commercial to Residential: How Rachael Felan Found Fulfillment in Real Estate Welcome back to another episode of The Ultimate Agent Podcast! In today's episode, we have the pleasure of sitting down with the incredible Rachael Felan, a seasoned real estate agent with a passion for making meaningful connections and helping her clients navigate the ever-changing Austin market. From her recent experiences at a lively Trek meet to her deep appreciation for the surprises and opportunities Austin has to offer, Rachael shares her insights on real estate, personal growth, and finding fulfillment in both her career and personal life. Join us as we dive into her journey, from her accidental entry into the world of real estate to her thriving solo agent business. Let's get started and learn from the wisdom that Rachael has to offer! Want to get in touch with Rachael Felan, Realtor®? Facebook: YouTube: Website: Realtor Facebook Group for Social Media Support: Luxe Mortgage Team: Bio: Rachael Felan is a second-generation Austinite who has always considered Austin her home base. Although she lived overseas during the early years of her life, she returned to Austin in 7th grade and has been there ever since. After graduating from the University of Texas, Rachael initially had plans to become a teacher. However, she stumbled into a job as an assistant at a commercial real estate company, which eventually led her to obtain her real estate license. Her broker at the time saw potential in her and encouraged her to pursue a career in real estate. Rachael quickly realized that commercial real estate was not her true calling and, coincidentally, her mother had befriended a woman who was looking to expand her real estate team. Rachael joined this team, working under an established agent, and gained valuable experience from one of the best in the industry. Since then, her career has taken off and she has become a successful real estate professional. Other Info: 00:00:28 Austin native stumbled into real estate career. 00:04:59 Successful real estate plan nets desired results. 00:07:46 Diverse market requires collaborative analysis for pricing. 00:10:19 Seller mindset has shifted; open dialogue needed. 00:17:31 Real estate company loves relationships, prefers residential. 00:19:40 Client relationships built organically, personal connections important. 00:24:59 Austin: A city of constant surprises and exploration. 00:29:49 Lucky to pursue dreams, fill my cup. 00:33:26 Transitioning to solo agent, building a team. 00:36:14 Build a community around your passion for business. 00:39:29 Fed rate decrease attracts hundreds of buyers. 00:42:35 I am accessible through various platforms. I. Introduction A. Brief overview of the episode with host and guest names II. Experiencing Unexpected Events in Austin A. Recounting a recent experience at a Trek meet with oldest son B. Discovering a gas station with a great Mexican food truck C. Arrival of 30 motorcycles, including custom-painted ones, at the gas station D. Love for Austin's ability to surprise with unexpected events and attractions E. Desire to go to Barton Springs for a quick dip during a recent drive III. Real Estate and Exploring Opportunities A. Coming across a house listing that would be perfect for someone B. Excitement and appreciation for the evolving and endless opportunities in Austin C. Living a life of fulfillment and taking advantage of opportunities D. Having the support of family and the desire to make things happen E. Real estate providing flexibility and financial stability F. Engaging in activities like coaching son's basketball team and community service IV. Background in Commercial Real Estate A. Working for a large commercial real estate company B. Experience in property management, leasing, tenant services, and land development C. Role mostly behind the scenes, attending meetings in an assistant capacity D. Enjoying the personal aspect of residential real estate more than commercial V. Fear and Selectivity in the Real Estate Market A. Fear of making the wrong choice in an unstable market B. Fluctuating interest rates and inconsistent property pricing C. Differences in equity and ownership timeline affecting willingness to sell D. Need for buyers to be open to different areas but cautious about spending VI. Challenges and Shifting Market Dynamics A. Showing million-dollar properties that don't meet client criteria for purchase B. Buyers being selective and looking for properties that meet all requirements C. Shift in real estate market operations and potential profits for sellers D. Alternative options such as renting out properties instead of selling E. Difficult conversations about finding the right price in a shifting market VII. Providing Personalized Service and Support A. Focusing on people and being a good listener and life coach for clients B. Open conversations and flexibility with outcomes to help clients achieve goals C. Applying personal narrative and real-life examples in newsletter content D. Incorporating real estate into social media presence and newsletters E. Compass providing easy-to-use content for clients, such as recipes and local happenings VIII. Building and Maintaining Client Relationships A. Business growth through personal relationships and referrals B. Developing personal relationships through kids' school and nonprofits C. Keeping in touch through social media, texting, lunch, and regular correspondence D. Sending a weekly newsletter with a high open rate and value-focused content E. Staying in touch with past clients through cards, parties, and special offerings F. Quick response and ability to provide needed information to clients IX. Adapting to Shifting Real Estate Markets A. Experience in different markets and recession in the real estate industry B. Multiple market experience in both selling and buying C. Unusual and constantly shifting Austin market, not following standard price points D. Evaluating property values considering factors like amenities and updates X. Transitioning and Future Plans A. Transition from being part of a team to being a solo agent B. Consideration of bringing in a buyer's agent or building own team C. Addition of a marketing assistant and plans to hone skills and delegate tasks D. Goal of focusing on interacting with people, learning real estate, and involvement in organizations XI. Personal Background and Real Estate Journey A. Being from Austin and growing up there B. Attending the same high school as dad C. Living overseas for a portion of life D. Getting into real estate by accident after graduating from UT E. Initial thought of becoming a teacher F. Falling into an assistant position at a commercial real estate company G. Encouragement from broker to get a real estate license H. Realizing commercial real estate wasn't the right path and joining a real estate team I. Learning from an established agent and having a successful career from there. /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/28069752

The Perfect Mix: Balancing Promotional, Educational, and Engaging Content on Social Media 08/31/2023

Leveraging Social Media Connections & Content with Chelsea Peitz: Strategies for Real Estate Professionals 08/22/2023

Leveraging Social Media Connections & Content with Chelsea Peitz: Strategies for Real Estate Professionals Welcome to this episode of The Ultimate Agent Podcast! In today's episode, we have the incredible Chelsea Peitz joining us for an enlightening conversation about leveraging social media to elevate your real estate game. Chelsea, a renowned social media and branding coach, shares her expert insights on creating sustainable and long-term strategies for success. She emphasizes the power of building personal connections through social media platforms, highlighting the ease and effectiveness of lead generation using social media without burning yourself out. From optimizing your Instagram profile to engaging with clients in unique ways, Chelsea provides invaluable advice for real estate professionals looking to make the most of social media. Get ready to learn about the different formats and features of Instagram, uncover effective hashtag strategies, and discover the secret to consistent growth. Join us as Chelsea Peitz takes us on a journey through the world of social media in the real estate industry. This is an episode you won't want to miss! Want to get in touch with Chelse? Realtor looking for content or additional support? Key Topics: - Importance of viewing social media as a long-term and sustainable plan - Comparison of building relationships on social media to creating new friendships over time - Social media as an easy and effective lead generation tool - Personal connections without being on camera - Strategies for optimizing Instagram profiles - Clear information about who you are, what you do, and where you do it - Clickable contact information and calls to action in bios - Importance of being referral-only and connecting with clients on a personal level - Example of engaging with clients through surprise gifts - Trying out different social media platforms - Embracing unique ways of working and different strategies - What works for individual preferences - All forms of marketing work - Whatever you focus on will expand - Different people have different preferences and comfort levels - Individual personalities and life circumstances in marketing strategies - Considering preferences and comfort levels - Building an email list for nurturing and connecting with a community - Access to a large audience and elimination of traditional forms of communication - Benefits of social media in creating conversation starters and eliminating cold calls - Convenience and ability to connect with others as reasons to love social media - Disagreement with some of Instagram's guidelines - Instagram's recommendation for 3 to 5 hashtags - Use of trending music in reels - Instagram's push for reel usage and drop in engagement for static images - Importance of changing up content to keep it interesting for the audience - Prioritizing commenting, talking to people, and posting stories - Misunderstanding and significance of hashtags on Instagram - Hashtags as index cards for finding relevant content - No guarantee of popularity or reach - Using keywords for content discoverability - Hyperlocal hashtags importance in real estate - Value in providing a personal touch and showcasing expertise in content - Conveying competence and authority within seconds to attract engagement - Importance of the human connection in building relationships and connecting emotionally - Consistency as a key factor in growth on social media - Rapid growth through multiple posts a day - Increased reach, visibility, and views through daily posting - Algorithm's focus on consistency and routine for growth - Importance of considering sustainability and long-term goals in posting frequency - Speaker's background as a social media and branding coach - Passion about helping real estate professionals leverage free tools - First book on the science of faces and trust acceleration through screens - Use of technology to create real relationships at scale - Social media as a vehicle for reaching and connecting with a larger audience - Importance of video content for eye contact and scalability - Invaluable role of building relationships through content for business and personal relationships - Different features and formats of Instagram - Stories as fast and unedited content for building trust and familiarity - Reels as a growth strategy and content library - Doing what you love and focusing on preferred formats /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27814938

Simplifying Success: Tanya Alvarez's Journey to Real Estate Mastery 08/10/2023

Simplifying Success: Tanya Alvarez's Journey to Real Estate Mastery Welcome back to The Ultimate Agent Podcast, where we bring you the stories and insights of the most successful agents in the industry. In today's episode, we have the privilege of speaking with the remarkable Tanya Alvarez with Realty Austin out of Austin, Texas. Tanya's journey to success has been one of perseverance, hard work, and a deep understanding of the fundamentals. From early struggles to taking charge of her life and building a secure future for her family, Tanya's story is truly inspiring. Join us as we dive into her powerful strategies for building authentic relationships with clients, her game-changing switch to a brokerage, and her unwavering commitment to being a valuable resource. Get ready to discover why Tanya Alvarez is a force to be reckoned with in the real estate world. Stay tuned for this incredible episode of The Ultimate Agent Podcast, hosted by Jenny Aldrete. What to get in touch with Tanya as a client or Realtor? FB: Instagram: @TanyaPickeringAlvarez Email - Phone - (512) 535-8585 Tanya Alvarez Bio: Tanya Alvarez was born and raised in a small farming community in Kentucky. Growing up on a farm with her family, she had a picturesque and idyllic childhood. After completing college at Western Kentucky University, Tanya moved to Louisville and worked as a teacher for four years with the Department of Defense. In 2004, she made a life-changing decision to move to Austin, Texas, which she considers the best move she ever made. She started teaching in circle C for the Austin ISD and it was during this time that she met an agent who would later become her broker. At that time, Tanya was interested in real estate investment, particularly near Mueller where properties were priced at $80,000. Unfortunately, she didn't seize the opportunity to buy at the time. However, this relationship with her broker opened doors for her real estate career. In 2007, Tanya left teaching and joined a small brokerage, never looking back since. She is now a successful real estate agent. Aside from her professional achievements, Tanya cherishes being a mother to her eleven-year-old twins. They bring immense joy and fulfillment to her life, making her feel truly blessed. /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27717267

Empowering Your Journey: Resilience, Real Estate, and Reinvention with Theresa Bastian 08/07/2023

Brooke Daniel's Winning Formula: Building Multiple Revenue Streams & A Loyal Client Base in Real Estate 07/26/2023

Brooke Daniel's Winning Formula: Building Multiple Revenue Streams & A Loyal Client Base in Real Estate Welcome back to another episode of The Ultimate Agent Podcast! In today's episode, we have a very special guest joining us for her final podcast appearance on our show! Please welcome Brooke Daniel, the founder of Hippo Realty, Hippo Construction Services, & On Your Mark, Get Set, Close! In our conversation with Brooke, we dive into the world of real estate and how to thrive as an agent. Brooke shares her journey of launching her own construction company (& more) and how it has become a successful venture. We also discuss the common challenges that real estate agents face and the key factors that contribute to their success or failure. Brooke opens up about the dedication and hard work required to excel in the real estate industry. She sheds light on the aspects that many agents overlook, such as choosing the right broker, proper training, and developing necessary skills. Additionally, we explore the importance of setting boundaries as an agent and prioritizing personal time. Brooke shares her experience of finding the balance between client responsiveness and preserving her own well-being. Building strong relationships with clients is a topic close to Brooke's heart, and she shares her strategies for maintaining contact, showing appreciation, and earning client loyalty. She also emphasizes the significance of supporting clients beyond business transactions, and how it can create lasting connections and future referrals. Lastly, we touch upon the personal side of Brooke's life, as she navigates being a parent and a spouse to a pastor. We discover how her journey led her to Hutto and how she developed a thriving business through leasing and building authentic relationships with tenants, and how she later was able to build multiple streams of income! So, whether you're a seasoned agent looking to enhance your skills or someone considering a career in real estate, this episode is packed with valuable insights and practical advice. Join us as we soak up the wisdom from Brooke Daniel on The Ultimate Agent Podcast. Let's dive in! Want to get in touch with Brooke Daniel? (512) 222-9008 [email protected] /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27573645

Connecting Locally, Growing Globally: Clay Byrne Explores the Power of Social Connections 07/17/2023

Connecting Locally, Growing Globally: Clay Byrne Explores the Power of Social Connections On this episode of The Ultimate Agent Podcast, we have the privilege of speaking with Clay Byrne. Clay shares his insights and experiences as a successful real estate agent, offering valuable advice for agents looking to thrive in the industry. Clay starts by emphasizing the abundance of resources available to agents, highlighting the importance of social connections and local knowledge. He emphasizes that the message an agent delivers can vary depending on the context, and he personally finds inspiration in the teachings of Tony Robbins and attending his events. Clay stresses the need to consistently hear and internalize a message, comparing humans to children in that regard. He encourages agents to focus on whatever inspires personal growth and improvement, as it differs for each individual. Our guest also gives us a glimpse into his personal life, sharing that he has a son named William who is seven and a daughter who is four and a half. Clay and his family are actively involved in both activities and the community. Clay delves into his real estate journey, starting as an assistant in 1997 while attending the University of Texas. He reminisces about the challenges he faced in Lakeway and how the market looked different back then. Interestingly, Clay rarely finds the need to give an elevator pitch, stressing that agents don't necessarily need a unique selling point. Instead, he advises learning about the market and engaging in conversations beyond what can be found online. The importance of self-promotion, particularly on social media, is highlighted by Clay. He emphasizes the need to consistently get one's message out and stay relevant in the real estate market. Becoming the go-to person for a specific niche, whether it's lending, insurance, or real estate, is crucial for success. Clay also shares his early experiences in sales, including starting with just 27 contacts, mostly college buddies. He emphasizes the importance of being intentional about building a network and actively seeking referrals and recommendations. Open houses are seen as valuable opportunities to expand one's database. Despite being an introvert, Clay leverages communication methods and actions to connect with more people. He even reveals that having kids can be a powerful way to get introduced to the community. Clay challenges the belief that agents don't know anyone, pointing out his own journey starting with just 27 contacts. Additionally, we learn about Clay's marketing coordinator, Christine, who ensures everyone has social media posts to share and provides statistics. Stephanie, on the other hand, is responsible for listing management. The team is structured in a way that allows each member to specialize in a specific component of a transaction, streamlining the process for both agents and clients. Clay's dedication to excellence is evident from the immense success his company has achieved over the years, with over 1000 transactions and 1000 five-star Google reviews. He attributes part of his success to working with a successful agent named Elaine Garner early in his career and how he earned his place on her team. Through personal struggles, Clay discovered his passion for helping others achieve their goals, leading him to build his own team. Attracting customers is a pillar of success in any business, and Clay emphasizes the importance of talking to people and intentionally building a database. Market knowledge is also highlighted as a crucial skill, with Clay suggesting previewing houses as a way to gain a better understanding of the market. Surprisingly, Clay mentions that some agents do not engage in this practice. Consistency is a recurring theme in Clay's advice, and he firmly believes that by consistently adding one or two individuals to their database each week and consistently engaging with people, agents can experience significant growth over a five-year period. He even asserts that this consistency can potentially lead to making a substantial income, possibly reaching one million dollars per year. We also delve into the current state of the real estate market, with Clay discussing the decline since last June and the added variables that buyers and sellers now consider. Despite the decline, Clay remains optimistic, noting that the real estate market still projects to have the third most volume in U.S. history. He emphasizes the need for agents to outwork their competition and adapt to the changing needs of consumers. In this critical time, Clay believes that agents must figure out how to add value to people's lives and adopt a consultative approach. Establishing personal connections and telling one's own story is crucial, and he provides insights into leveraging AI and online resources for engaging posts. We learn about Clay's personal journey of overcoming personal struggles and building his real estate business. From being a party animal to facing financial difficulties during the market crash, Clay shares how he changed his mindset, got sober, and made financial decisions to turn his life around. He created a business plan, received support from friends, and focused on building his real estate career. As we wrap up this episode, Clay encourages agents to embrace the idea of living a big life in real estate and delivering value to customers. He firmly believes in the power of consistency, intentional networking, and market knowledge. The next six months are crucial for anyone's real estate career, and Clay challenges agents to seize this opportunity and make a lasting impact. Join us on this episode of The Ultimate Agent Podcast as we dive deep into Clay Byrne's insights and experiences, offering valuable advice for agents looking to elevate their real estate careers. CLIENTS AND REALTORS WANT TO GET IN TOUCH WITH CLAY? (512) 942-7880; [email protected] /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27485073

Ranch Properties and Financing: Elizabeth Schmidtberger's Guide to Rural Real Estate 07/16/2023

Ranch Properties and Financing: Elizabeth Schmidtberger's Guide to Rural Real Estate On this episode of The Ultimate Agent Podcast, we have special guest Elizabeth Schmidtberger, also known as Liz. Liz shares her experiences as a real estate agent who specializes in helping buyers find affordable homes. She reveals that about half of her buyers are looking for homes in the affordable price range, with many having a budget under $300,000 and some needing to stay under $200,000. Liz's clientele often consists of individuals who are the first in their family to purchase a home. We learn that Liz and her team are willing to travel and cover larger areas to assist their clients, and she mentions some affordable areas outside of Austin, including Lockhart, Luling, and Gonzalez Sagheen. However, finding homes within the desired price range can be a challenge, with options sometimes limited to manufactured homes, fixer-uppers, or tiny homes. Liz explains that real estate outside of the city is not standardized like cookie-cutter properties. Additionally, Liz delves into the complexities of buying land, including considerations such as the value of the land compared to the value of the structures, the size of the down payment required, and the potential for agricultural exemptions to lower taxes. She highlights the varied goals buyers may have for land, ranging from wanting a peaceful rural lifestyle to wanting to make money through farming or running a business on the property. Liz also discusses the impact of deed restrictions and zoning regulations on land use. Another key topic in this episode is the importance of understanding loan qualifications when buying or selling a home. Liz provides insights into the appraiser's pickiness and the specific condition criteria that must be met for FHA and VA loans. She explains that the appraiser closely examines factors such as the condition of the home's exterior, the roof, the heat source, and the grading and drainage of the property. Liz offers valuable advice to sellers, advising them to ensure their homes are in good condition to accept FHA offers. Furthermore, Liz shares her personal journey in the real estate industry. She talks about how she initially got into real estate to make extra money while homeschooling her five children. As her business grew, her partner joined her in the real estate business. Together, they made the decision for her partner to quit their job and work full-time in the industry. Liz also emphasizes the importance of having a trusted lender and understanding the current interest rates and their impact on monthly payments. Throughout the episode, Liz provides valuable insights and expert advice for both first-time and repeat homebuyers. She discusses the importance of educating buyers on the requirements of their chosen loan type and advises them to seek multiple opinions when it comes to interest rates. She also highlights the importance of having an agent who specializes in ranch properties when buying or selling ranches in Texas, as well as the significance of networking in the industry. Tune in to this enlightening episode of The Ultimate Agent Podcast to gain a deep understanding of the challenges and considerations of buying and selling affordable homes, land, and ranch properties, and to hear Liz's personal journey in the real estate industry. Don't miss out on Liz's expertise and valuable insights for buyers, sellers, and agents alike! WANT TO GET IN TOUCH WITH ELIZABETH? PHONE: 210-269-9940 CELL: [email protected] /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27478785

Episode 38: A Year of Anomalies and Opportunities in Real Estate with Ashley Brinkman 07/08/2023

Episode 38: A Year of Anomalies and Opportunities in Real Estate with Ashley Brinkman On this episode of The Ultimate Agent Podcast, our guest, Ashley Brinkman, shares valuable insights about the real estate market and how to succeed as a top producer. Ashley believes that the real estate market in 2023 will be different from the anomaly of 2021, and she emphasizes the importance of consistency and investing in oneself to stay successful. She sets ambitious goals for herself, aiming for $8 million in sales in Q2. Ashley highlights the positive changes in the market, such as getting properties under contract below list price and sellers having more time to buy and sell. She values education and strives to be a lifelong resource for her clients, going beyond the transaction to provide guidance and assistance. Ashley openly discusses her mistakes and the importance of having reliable partners who prioritize doing right by others. She remains optimistic about the future and believes that 2023 will be a great year. She also shares practical advice for buyers, encouraging them to focus on houses that have been on the market for a while, as there may be opportunities to get under contract below list price. Ashley believes that there will be more inventory and more buyers in the future, as consumers adjust to current market conditions and are willing to buy at the current rates. Our guest also talks about building a successful team and the importance of hiring individuals who excel in areas where she may lack proficiency. Ashley shares her experience with hiring an assistant and the valuable role they play in keeping her organized and handling detailed tasks. Marketing is a passion for Ashley, and she believes it is a crucial aspect of growing a business quickly. She emphasizes the power of building relationships and genuinely caring for clients. Ashley discusses the importance of personal development, sharing her love for conscious awakening accounts and adopting positive mindset practices like writing affirmations and setting intentional goals. Overall, Ashley's episode provides valuable insights into navigating the real estate market, building a successful team, and embracing a positive and intentional mindset for personal and professional success. Don't miss this episode of The Ultimate Agent Podcast with Ashley Brinkman! Want to reach out to Ashley? Bio: Ashley Brinkman is a determined and hardworking real estate professional based in Austin,Texas. After briefly venturing to the Midwest for a job opportunity, Ashley realized that her true passion lies in the Texas real estate industry. Despite entering the market during a challenging time of economic downturn, Ashley saw it as an opportunity to learn and grow. She began her journey by working as an assistant for a real estate agent and then transitioned to leasing properties for college students, gaining valuable experience along the way. As her knowledge expanded, Ashley worked with various teams and even dabbled in condo sales for a developer. Her dedication and strong work ethic became evident as she balanced her real estate pursuits with waiting tables by night. Eventually, Ashley joined Royalty Austin, where she has thrived for the past 8 years as the leader of her own real estate team. Known as the Brinkman Team, Ashley takes pride in her creative approach to business and her unwavering commitment to her clients. With her strong last name, Ashley humorously adds that even if she gets married, she likely won't change it, making her easily recognizable in the industry. /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27407190

Episode 37: Mastering Communication: How Adrian Dukes Utilizes Technology and Effective Communication Strategies 06/30/2023

Episode 37: Mastering Communication: How Adrian Dukes Utilizes Technology and Effective Communication Strategies On this episode of The Ultimate Agent Podcast, our guest, Adrian Dukes, dives into the importance of availability, respect, and continual improvement in the real estate industry. Adrian shares their story of how they stumbled upon real estate as a career and turned it into their passion. They emphasize the significance of clear and open communication with clients, understanding their preferred methods of communication, and avoiding miscommunication. Adrian discusses the value of building an amazing team and the importance of strong communication with lenders. He recommends getting to know your lender and finding someone who is accessible, respectful, and understands different availability. The episode also covers Adrian's excitement about clients ready to get back into the real estate market and those relocating to Central Texas. We discuss the current state of the real estate market in Austin, emphasizing the need for a healthier market with fair prices. Adrian also reflects on his background, upbringing in Texarkana, and experiences in college. Additionally, the episode explores the difference in technology experiences among different generations and the importance of understanding individuals' feelings towards technology. Adrian shares his approach to gaining credibility with clients, including their participation in a sales training course called Ninja Selling. He highlights the significance of asking clients about their communication preferences and the impact it can have on building strong relationships. To learn more about Adrian Dukes and to get in touch with them for any real estate inquiries, they can be found at adrian.dukes on Instagram or through his website and social media platforms. This episode provides valuable insights and tips for real estate agents looking to enhance their communication skills and create meaningful connections with clients. Cell: 512.645.8291 Email: [email protected] /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/27334446

Episode 36: A Luxury Agent's Guide to Running a Successful Referral Based Business 06/23/2023

Episode 35: Rule-Breaker's Guide: Revolutionize Your Real Estate Marketing! 06/06/2023

Episode 34: Balancing Preservation and Progress: The Austin Housing Market with Ashley Jackson 05/31/2023

Episode 33: Networking, Marketing, and Building a Client Base with Celene Brownstein 05/17/2023

Episode 32: Mindset, Skillset, Activity: The Formula for Success with David Burton 05/16/2023

Episode 31: Chasing Dreams: Kiteboarding and Real Estate Development with David Shapiro 05/09/2023

Episode 30: Finding Your Real Estate Niche: How to Focus and Succeed with Ryan Kelly 05/08/2023

Episode 29: Tamany Hall - TikTok and Canva Hacks: Leveraging Social Media for Real Estate Growth 04/28/2023

Episode 29: Tamany Hall - TikTok and Canva Hacks: Leveraging Social Media for Real Estate Growth On this episode of The Ultimate Agent Podcast, Jenny Aldrete (host) talks to Tamany Hall (founder of The Simple Touches) who initially worked & supported some of her father's real estate offices in a variety of roles such as receptionist, auditing assistant and market center coordinator assistant. Her father had previously created wealth building programs for agents 20 years ago, and Tamany has since built upon that to support agents digitally. With her background as a teacher, Tamany has created educational content for social media, which targets real estate agents. She's partnered with Keller Williams Brokerages and uses personal information on social media to connect with her audience and build trust. Tamany has always been involved in real estate, despite not wanting to be an agent herself. She initially taught math for 6 years and later started working with her father on creating and growing The Simple Touches, which provides support for social media marketing in the real estate industry. She provides insights into how to use tools like Flodesk and Video Ask to encourage viewers to take action and grow email lists. Our host and guest both recommend creating content that is valuable to your ideal clients and not other realtors. She offers a mini course on Instagram and Instagram Reels for agents just getting started with social media marketing and a subscription service that offers weekly lead generation video prompts. She also provides custom gifs for her clients, including animated stickers and SpinTop signs that illuminate signage at night, leading to more sign calls and listings. Tamany is excited about an upcoming luxury service and focuses on building relationships with agents to support them in their business. She combines her real estate knowledge, education skills, and design abilities to innovate in the industry and fill the gap of what agents need to be successful lead generators in 2023. Tune in to this episode to learn more about social media marketing for real estate agents, valuable tools to use, and upcoming services to anticipate. What to learn more about Tamany Hall's services? Main Website: https://www.thesimpletouches.com/ Weekly Video Prompts: https://weeklyprompts.thesimpletouches.com/socialsimplicity Spintop Signs: Http://www.spintopsigns.com/thesimpletouches Custom GIFS: Https://gifs.thesimpletouches.com/order Mini Course: http://thesimpletouches.teachable.com Luxury Content Experience Coming Soon: https://view.flodesk.com/pages/63f95939f0116a4cabfef79e What to learn more about Tamany Hall's services? Main Website: Spintop Signs: Custom GIFS: Mini Courses: Luxury Content Experience Coming Soon: Short bio: We help seasoned REALTORS® overflow their top of funnel with the exponential power of social media marketing so they can be more present in their personal lives Long bio: Hi, I'm Tamany! I've been surrounded by real estate since I was little. I grew up getting paid $5/hour putting labels on postcards for my parents' farm! My very first (real) job was at the front desk of their market center and I've had many roles within RE throughout my life (front desk, agents' personal assistant, auditor, assistant market center administrator, etc.) In 2001, my parents opened up the first Keller Williams brokerage in Northern California. After graduating from UC Irvine with a mathematics degree, I was an 8th grade math teacher for 6 years, including a 4 year stint in Bogotá, Colombia. Though I've always had my hands in the real estate world, being an agent has never been on my vision board. However, I get lost in the creative pieces; I enjoy making things look appealing, consistent and interactive. Pair that with the unlimited potential of social media and my wheels just start turning. Thus, The Simple Touches was born! /episode/index/show/bd8d74d1-c1db-4fbd-abb2-b8091d35b30d/id/26664471

Episode 28: Ezenwanyi Abii - Success in Real Estate: A Mindset & Strategy Episode with The Ultimate Agent 04/26/2023

Episode 27: Emily Dieckmann: From Basic Training to Successful Broker: A Look at One Real Estate Agent's Journey 04/20/2023

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