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Episode 23: Théodore Marescaux kickstarting a consumer product on a global scale
11/09/2018
Episode 23: Théodore Marescaux kickstarting a consumer product on a global scale
When you see kids zone out in front of a smartphone screen, rather than play and dance to their favourite music, then it’s time to call JOOKI to the rescue. At least, that’s what Théo, the CEO of Muuselabs, had as a vision when developing the smart speaker for kids. But how do you bring it to the market? They chose Kickstarter as a platform and discovered rule number one for startups launching physical products: “Hardware is hard”.
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