Beyond the Image Podcast
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto
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Are Magazines Screwed?
09/04/2024
Are Magazines Screwed?
Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry. You can listen to the Beyond the Image podcast wherever you get your episodes. Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com
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How to Take Good Photos of Bad Subjects
08/28/2024
How to Take Good Photos of Bad Subjects
Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE Are most subjects good on camera? Why you should communicate and give direction to your subjects. The power of preset ideas and having a visual representation on set. Starting safe instead of ending safe. Making micro adjustments. Paying attention to body language. Knowing when to stop. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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Protect Your Photo Business
08/22/2024
Protect Your Photo Business
Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE Certain situations James has had in his businesses with bad actors. Things you can do as a photographer to protect yourself and your business. What a contract actually does. The power of saving all your communication. Why you should listen to your intuition and be okay saying no. Should you collect a deposit? Facts over feelings. The last resort that will work. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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WWE VP of Photography Brad Smith
08/14/2024
WWE VP of Photography Brad Smith
Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so I can pick his brain. In his career he has been the Director of Photography at Sports Illustrated, a Senior Photo Editor for the New York Times, and the Associate Director of Photography for the White House. Currently, he is the VP of Photography for the WWE and I could not think of anyone better to bring back as a guest for the 600th episode of this show. Welcome, Brad Smith, back to the show. “The key thing to remember is, it’s a marathon, not a sprint.” IN THIS EPISODE A review of Brad Smith's professional career trajecetory. What inspired Brad to take on the role of a leader and teacher in the photography industry. The most important realization you can have as a photographer. What will keep getting you jobs over and over again. The power of connecting with your clients. Why you need word of mouth in your business How deliverables have changed over time. What Brad and the WWE is looking for when looking at a photographer’s social media and portfolio. Being willing to evolve and adapt. The one character trait that will lead to better photographs. Connect with James Website: Instagram: Connect with Brad Website: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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How I Radically Increased My Photography Income
08/08/2024
How I Radically Increased My Photography Income
Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things. The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies. Let’s talk about it. “Having a specialty, never stopper me from working in any industry or any genre.” IN THIS EPISODE What most of us are relying on for our business. How James was able to scale his business and what strategies he was implementing. 8 different things that James did in his business. The power of having a speciality. A strong way to stand out. Effective outbound marketing. Being seen by your ideal client. Why you need proactive marketing strategies. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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Dealing with Haters Online
07/23/2024
Dealing with Haters Online
In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. “If you’re not upsetting anyone, then you are simply not doing enough to be noticed.” IN THIS EPISODE What happened to James early in his career when he experienced online trolling. The realization James had that changed everything. What it actually means when you get haters. A reminder of why you do the work you do and who you do it for. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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Launching a Photography Business
07/17/2024
Launching a Photography Business
Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. “What is actually stopping you from getting started?” IN THIS EPISODE Initial thoughts I had when starting my photography business. The real reason why I’ve had over 20 years of success and awards in my business. How to have success in any industry. How to stay exactly where you are now. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne
07/10/2024
BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne
Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. “It’s our responsibility to learn how people are digesting information, first and foremost.” IN THIS EPISODE How Taylor got her start into photography, started working with fashion brands, and then became a director. The power of taking the time to learn and work on different projects in different industries during your career. How work ethic has changed over time and why. The lack of communication this generation is facing. Why it’s so important to continue to evolve. Behind the scenes stories from some of Taylor’s projects. Working with models who aren’t comfortable. Are personal and business really separate? What Taylor is most excited for next in her career. Connect with Taylor Website: Instagram: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 595: Things I USED To Think Mattered as a Photographer
07/09/2024
BTI # 595: Things I USED To Think Mattered as a Photographer
Things I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE 8 things I used to think really mattered as a photographer. What prevented me from outsourcing to editors. Should you set longer usage terms? What I think about giving your clients RAW files. Tagging and being tagged. Why the brand and amount of gear doesn’t actually matter. What really matters at the end of the day. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 594: Producing a Fashion Photoshoot
07/02/2024
BTI # 594: Producing a Fashion Photoshoot
Producing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE What pre-production looks like in order to ensure the campaign goes successfully The importance of developing the theme or overall art direction of the campaign. Is the location important? How James selects his models. The different teams that need to be hired. What storyboarding looks like and why James does it. One of the earliest mistakes James made in his career. The balance of creating commonality along with variety. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 593: Creating Community Over Competition with Corey Spiegel
06/28/2024
BTI # 593: Creating Community Over Competition with Corey Spiegel
Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today is Corey Spiegel, she’s the founder of The Light House. “People are very accepting when you peel back that layer and get real.” IN THIS EPISODE Corey’s inspiration behind her business and what she does. What human connection is and why it’s important. Why there may be resistance to human connection in today’s world. How to get people to engage and connect and why being silent isn’t an option. The cons of social media. Connect with Corey Website: Instagram: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 592: Photographers Who Suck
06/26/2024
BTI # 592: Photographers Who Suck
Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James
06/20/2024
BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James
Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Daniel James. “When you feel good, you do better.” IN THIS EPISODE Daniel’s company and why he felt it was needed in the marketplace. Spa culture. Are men more resistant to self-care? The side effects of not taking care of yourself. What makes Vortex different. Helping people reframe what self-care means to them. The most common objections people have to self-care. Where Daniel sees this industry going. Connect with Daniel Website: Instagram: Personal Instagram: After free trial: 15% off for life with the code VORTEX: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 590: Should Photographers Give RAW Files to Clients?
06/18/2024
BTI # 590: Should Photographers Give RAW Files to Clients?
Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW files. Why certain clients may need unedited photos. Understanding photo rights and usage. The divisive stances between photographers on this topic. The importance of knowing the clients wants and needs. Is there a right or wrong answer to this question? Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar
06/12/2024
BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar
When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years. “Having someone who believes in what you’re doing is going to also show in their work and their work ethic in what they do for you.” IN THIS EPISODE Kaelyn’s journey to become a virtual assistant. How to determine what areas of your business you should outsource. Gaining trust with the people you outsource to. The importance of feedback and communication in your work relationships. Ways to find the right person for your business and the questions you should be asking. Calculating your hourly rate. Why you don’t need your team members to be in-person anymore. Connect with Kaelyn Instagram: Website: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 588: 7 Ways to Get MORE Clients as a Photographer
06/11/2024
BTI # 588: 7 Ways to Get MORE Clients as a Photographer
7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective than paid advertising. Why word of mouth marketing leads to the highest conversion rate. How to achieve the highest ROI. What to do right now if you have a smaller budget. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 587: Why Your Ads Aren’t Working with Jason Wojo
06/07/2024
BTI # 587: Why Your Ads Aren’t Working with Jason Wojo
Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.” IN THIS EPISODE How Jason runs his agency differently than most. Why controversies sells The biggest mistakes entrepreneurs are making when running their ads. How to get better results when hiring an agency. Speed is not always better. How much you should spend on ads and when you can expect a return on ads. What a ramp up looks like. The power of video ads. Why having accountability plays a huge role. The reason entertainment content has worked better than any other content. Do people watch replays? What we can anticipate moving forward to capture people’s attention. Connect with James Website: Instagram: Connect with Jason Instagram: Website: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 586: Why We Closed Get Published LIVE
06/06/2024
BTI # 586: Why We Closed Get Published LIVE
Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 585: Getting Your Brand Published with Chelsea Clarke
05/29/2024
BTI # 585: Getting Your Brand Published with Chelsea Clarke
Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles attendees were able to work through at the event. Getting clear on what media you want and why. Figuring out where to place your message. How to resist putting media pitches on the back burner. A glimpse behind what happens on the receiving side of your pitch. How to get noticed by editors. Connect with Chelsea Email: [email protected] Instagram: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
05/22/2024
BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people care about being on the magazine’s website or being on the magazine’s Instagram? How much sponsored content has changed over the years. Why people want publicists and how it affects pitches. The advantage of working with independent publications over a traditional publishing house. Connect with Chelsea Email: [email protected] Instagram: Connect with Kaneo Website: ellementsmagazine.com Instagram: Email: [email protected] Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
05/14/2024
BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How Nadine has been able to stay in the television industry without losing time with her kids. Is print media at risk? Why Nadine chose to go back into print magazine. The power of multimedia. A complete behind the curtain of the cover shoot. Why Nadine chose the specific women she did. The importance of storytelling. Using social media to help your business. How to get your media pitch to stand out. What details should go into your pitch and what shouldn’t. Structuring content effectively. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: Connect with Nadine Website: Instagram: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 582: Are Business Coaches Lying to You?
05/09/2024
BTI # 582: Are Business Coaches Lying to You?
Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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How to Price Creative Services
05/02/2024
How to Price Creative Services
Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI #580: Why the Algorithm Hates You
04/19/2024
BTI #580: Why the Algorithm Hates You
Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What type of content you must lead with now in order to grab your audience’s attention. Getting your content to be shared and land on the explore page. Things to focus on to improve your content. We are 1 month out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 579: Red Flag Requests for Clients
04/02/2024
BTI # 579: Red Flag Requests for Clients
Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this episode. Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 578: Dealing with Excuses
03/27/2024
BTI # 578: Dealing with Excuses
Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and clever sales scripts is not the answer. How to actually make sales. Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 577: What to Charge and How to Set Your Rates
03/20/2024
BTI # 577: What to Charge and How to Set Your Rates
What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in one year. How to calculate the hourly rate you need to make in order to hit your goal. Overhead hours and billable hours. How to hit your goals and set a budget you can actually achieve. Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 576: Really Bad Pitch
03/15/2024
BTI # 576: Really Bad Pitch
Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up email. The importance of considering the mutual benefit. Learn how to land and leverage media features at Get Published Live: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI #575: Photo Scam to Watch Out For
03/06/2024
BTI #575: Photo Scam to Watch Out For
Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: Apply to IconRefined Magazine: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett
02/28/2024
BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett
Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience. “In order to stand out, in order to cut through the noise, you need to be excellent.” IN THIS EPISODE How Ella got started in podcasting. Things the best speakers in the world do. Why focusing on the outcome you’re going to create for the listener is vital. Things to ask a podcast host before being a guest. Why losing podcast listeners is more detrimental than other social media platforms. Do you have to air a bad episode? Sending your outline ahead of time. How to be in the top 2% in the industry. Capitalizing on your investment. The power of repurposing podcast interviews. Last week of pre-sale for Get Published Live! All details & tickets here: Connect with Ella A Better Podcast Handout Instagram: Connect with James Website: Instagram: Share this podcast with a friend and remember to leave a 5-star review! For more, visit
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