The Big Money Stylist Podcast
Over ten years ago, Danielle K. White, owner of DKW® Styling Salon and creator of Natural Beaded Rows Extensions®, had the vision to bring value and purpose to Artists through the art of extensions and strategic business, marketing, and sales strategies. Learn the mindset and strategies crucial to your career as an Artist, and be inspired by each episode to create the life you’ve always dreamed of. Welcome to The Big Money Stylist Podcast!
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Marketing Tips For Hairstylists
04/23/2024
Marketing Tips For Hairstylists
Check out the latest episode of the Big Money Stylist podcast for game-changing marketing tips tailored specifically for hairstylists! In a world where standing out is key, digital marketing has become a hairstylist's best friend. But with algorithms changing faster than a hair color trend, how do you keep up? This episode dives deep into salon marketing strategies that actually work, emphasizing the power of authenticity and consistency in your content. Discover why being true to yourself is the ultimate marketing tool. Whether you specialize in natural colors, fashion shades, or hair extensions, clarity is key to attracting your dream clients and setting yourself apart from the competition. Feeling lost in the digital marketing maze? Seek marketing coaching tailored for hairstylists, like the NBR Education 2-Day Hair Extension & Business Class. Learn not only the art of Natural Beaded Rows extensions but also essential business, marketing, and sales strategies to skyrocket your success. While Instagram is a powerhouse, expanding your reach across platforms like blogging, Pinterest, and YouTube can amplify your marketing efforts. Remember, it's not about overwhelming yourself with content creation. Start small, get comfortable, and watch your career flourish! But the ultimate marketing strategy? Building a community. Surround yourself with like-minded individuals through online programs or local networking to fuel your success. Unlock your full potential with these hairstylist marketing tips and watch your career soar to new heights! Follow NBR on Instagram: https://www.instagram.com/naturalbeadedrowsextensions Website: https://nbr.education
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The Journey to Salon Ownership: Embracing Leadership and Continuous Growth
02/06/2024
The Journey to Salon Ownership: Embracing Leadership and Continuous Growth
In this episode of the Big Money Stylist Podcast, Danielle K. White, the creator of Natural Beaded Rows (NBR) extensions and ISLA Hand Tied Hair, is joined by fellow stylist and salon owner Danielle Sprando. The conversation dives into the challenges and triumphs of becoming a new salon owner, the importance of effective communication and education with apprentices, and the ongoing journey of personal and professional growth. Danielle S. shares her recent experience of opening her salon and the goals she has set for herself, including becoming a better leader and mentor for her team. The discussion also touches on the value of setting realistic goals, the concept of living in "the gap" versus "the gain," and the significance of appreciating current achievements while striving for future success. Your Top 5 Action Items From this Episode: 1. Communicate Effectively: Whether you're working with clients or training apprentices, clear and detailed communication is key. Start practicing over-communication to ensure everyone is on the same page. 2. Set Structured Goals: Instead of vague resolutions, set specific, structured goals that align with your personal and professional aspirations. For salon owners, this might mean focusing on becoming a better leader and educator. 4. Appreciate the Present: While it's important to have future goals, don't overlook your current successes. Practice gratitude for where you are now and the progress you've made. 5. Seek Continuous Education: No matter how experienced you are, there's always room to learn and grow. Consider enrolling in advanced courses or workshops to refine your skills and stay updated with the latest industry trends. 6. Delegate with Oversight: As a salon owner, learn to delegate tasks effectively. If you're not keen on managing certain aspects of the business, hire someone with the right experience and establish regular check-ins to stay informed. ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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Building Your Brand and Balancing Life as a Salon Owner
01/30/2024
Building Your Brand and Balancing Life as a Salon Owner
In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Jennifer Bomes, a Licensed NBR Artist and salon owner from Fort Collins, Colorado. They discuss the challenges and triumphs of being a salon owner, the importance of continued education, and the need to adapt to the ever-changing landscape of social media marketing. Jennifer shares her journey from working solo to opening her own salon and hiring new stylists. She talks about the overwhelming nature of managing multiple roles and the importance of delegating tasks to maintain a work-life balance. Danielle and Jennifer also touch on the significance of supporting each other as entrepreneurs, especially when both partners run their businesses. The conversation highlights the current state of the industry, where clients are more discerning about where they spend their money, and the necessity for stylists to elevate their marketing efforts beyond just posting pretty photos. They emphasize the need for a comprehensive approach that includes a strong online presence, positive reviews, and effective promotional strategies. Danielle and Jennifer also stress the importance of personal relationships, advocating for regular date nights to connect with significant others amidst busy entrepreneurial lives. Biggest Takeaways & Action Items For You! 1. Evaluate Your Marketing Strategy: Assess your current marketing efforts and identify areas that need improvement. Consider diversifying your approach to include email marketing, Pinterest, and other platforms. 2. Embrace Continued Education: Stay updated with the latest techniques and business strategies by enrolling in courses or attending workshops. Consider programs like NBR Education to enhance your skills. 3. Delegate and Build a Team: Recognize when you need help and delegate tasks to capable team members. This will allow you to focus on areas where you excel and grow your business more effectively. 4. Set Measurable Goals: Define clear, measurable targets for your business and track your progress. Adjust your strategies based on the results you achieve. 5. Prioritize Personal Relationships: Schedule regular date nights or quality time with your partner to maintain a healthy relationship outside of work. 6. Manage Seasons of Hustle: Acknowledge when you're in a period of intense work and plan accordingly. Ensure that your hustle leads to progress and avoid getting stuck on the "hamster wheel." Remember, building a successful salon business is about more than just hair—it's about personal growth, strategic planning, and creating a life that balances professional success with personal fulfillment. ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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How a Small Town Six-Figure Stylist Moved To A New City & Doubled Her Income
01/23/2024
How a Small Town Six-Figure Stylist Moved To A New City & Doubled Her Income
Get ready for an incredible episode this week of the Big Money Stylist podcast as Danielle sits down with the fabulous Austen Greer, a hairstylist whose journey from a small town to the big city is nothing short of sensational. Austen spills the tea on her move from a small Louisiana town to the big city of San Antonio, Texas, seizing the chance to skyrocket her career during the rollercoaster that was the COVID-19 pandemic. Hold on to your hairbrush as Austen shares her experience of joining the NBR (Natural Beaded Rows) Academy, turning her income into a success story within just one year. They spill the secrets on putting in the work, being strategic with social media, and rocking the blogging game. Austen's advice on finding your target audience and speaking authentically will have you ready to slay your own styling game. But it's not all glitz and glamour! Austen gets real about the challenges faced when moving to a new city – the loneliness, the self-discovery at conventions, and the humbling realization that growth is a lifelong journey. Austen spills the tea on dropping ego and seeking help, both in life and business, making this episode a must-listen for anyone on the path to success. Get ready to be inspired as Austen's passion for hair and its transformative power shines through every word. They share heartwarming stories of boosting confidence and changing lives through hairstyling. Austen's journey is a testament to the fact that with grit and determination, success knows no bounds, regardless of where you start. Whether you're a fellow stylist craving inspiration or just someone intrigued by the magic of transformation, this episode is your ticket to a world where dreams are styled into reality. Get ready to be motivated, entertained, and inspired to chase your goals and embrace every opportunity that comes your way! ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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Mastering Client Consultations
01/02/2024
Mastering Client Consultations
Get ready to supercharge your client consultations in the latest episode of the Big Money Stylist podcast! Join Danielle K White and Licensed NBR Artist Ashley Phillips, as they spill the secrets to mastering the art of client consultations. Hailing from the vibrant Bespoke Extension Lounge in Burbank, California, Ashley brings a wealth of experience and a touch of artistic flair to the conversation. In this episode, dive deep into the world of meaningful client connections and discover why understanding your clients' needs is the ultimate game-changer. Ashley shares her journey as a licensed artist, offering priceless insights into the nuances of successful consultations. But that's not all – the hosts get real about the magic ingredient that transforms any salon visit into an unforgettable experience: positive client interactions. Whether you're a seasoned pro or just starting in the industry, this episode is your golden ticket to mastering consultation strategies and elevating your client interactions to a whole new level. Don't miss out – hit play now and soak in the wisdom to revolutionize your approach to client consultations! 🎙💇♀️✨
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Mastering Hair & Empowering Women
12/05/2023
Mastering Hair & Empowering Women
Join Danielle in this week's Big Money Stylist Podcast as she talks to Nina Pelfini, a veteran hairstylist, Licensed NBR Artist, and salon owner with 21 years of experience. The episode begins with Nina's journey within her career as a hairstylist, her aspiration to go beyond the boundaries of hair styling through the NBR Academy, and her commitment to uplifting and empowering other women. With a mastery of over two decades, Nina shared her epiphany of conquering the artistry of hair and feeling a magnetic pull towards new challenges. While she loves the art of hair, she desires to create a lasting impact and empower others to know that they are capable of their dreams, and doing something new that maybe makes her palms a little sweaty! Throughout their conversation, Nina highlighted the importance of women supporting and empowering one another. I mean can’t we all be like Taylor Swift and Beyoncé? Nina shared stories of times when people judged her and had certain expectations because of society's “rules”. These judgements used to hold her back from reaching her full potential and living her life by her design, and now she’s stepped into her power and knows she can help other women do the same. ____________________ Let’s Connect... Education for Hairstylists ➜ Find an NBR Artist Near You! ➜ Instagram ➜ ➜
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From Bottle Service to Six Figure Hairstylist
11/28/2023
From Bottle Service to Six Figure Hairstylist
In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Skye Taylor, a Licensed NBR Artist and a member of the NBR Mastermind. They discuss Skye's journey in the hair industry, her discovery of Natural Beaded Rows (NBR) education, and how she has evolved her marketing message to attract her dream clientele. Skye shares her experience as a hustling mom and how she has found success by being authentic and sharing her story. Tune in to learn how Skye's shift in messaging has led to more authentic leads and a thriving business. Don't miss this inspiring conversation about finding your niche and building a successful brand. If you're interested in learning more about Natural Beaded Rows education, visit www.nbr.education And don't forget to share this podcast episode with your friends who are looking to make a difference in the hair industry. Stay tuned for more inspiring conversations on the Big Money Stylist podcast! ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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Staying Competitive In The Hair Industry
11/14/2023
Staying Competitive In The Hair Industry
Welcome to this week's Big Money Stylist Podcast! Join Danielle as she chats with seasoned hairstylist and Licensed NBR Artist, Ashley Hamman, revealing the secrets behind her two-decade journey in the hair industry. Ashley, a perpetual student immersed in our Mastermind program, spills the tea on passion meeting growth. Discover her mantra for staying ahead of the curve and praising educational experiences. Rewind to 2019 when Ashley specialized in Natural Beaded Rows (NBR) at BMS Con4, transforming her brand and attracting a premium clientele. Explore Ashley's insights on marketing, emphasizing the importance of an online presence and genuine connections. Community takes center stage as she shares the magic of our Academy and Mastermind program, highlighting the support system crucial in chasing dreams. Ashley's story is a symphony of perpetual learning, salon haven nurturing, and embracing change. Hairstylists, tune in for inspiration – the spotlight is yours for the taking! Listen now! ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Follow Us on Instagram! ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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Building a Thriving Extension Business No Matter Where You Are
11/07/2023
Building a Thriving Extension Business No Matter Where You Are
In this exciting episode of the Big Money Stylist podcast, join us as Danielle has a heart-to-heart with the incredible Licensed NBR Artist Christina Spence. Get ready to be inspired as they dive deep into Christina's remarkable journey with NBR hair extensions. Find out how Christina stumbled upon NBR and how it completely transformed not just her business but her life. You'll hear about the ups and downs, the lessons learned, and the invaluable insights that come with her experience. The conversation doesn't stop there – they tackle the unique challenges of marketing in the world of hair and beauty. Christina and Danielle spill the beans on their secrets for finding leads and creating authentic connections with clients. If you're a hairstylist looking to level up your game, this episode is a goldmine of wisdom. Discover how to adapt your marketing strategies in a changing landscape and unlock the potential for growth in your business. Tune in, get inspired, and let's take your hair journey to the next level! ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/ Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Follow Us on Instagram! ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows
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The Power of Being a Licensed Artist
10/31/2023
The Power of Being a Licensed Artist
Welcome to the Big Money Stylist Podcast! It's time for a chat with none other than Lindsey Taylor, a Licensed NBR Artist and the mastermind behind a gorgeous studio Northern California. Lindsey, with her creative flair and a heart full of dreams, recently made a bold leap from the traditional salon life to her very own independent studio suite. Can you believe it? This was a decision she had been stewing over for two years! We're about to spill the tea on how and why she made this epic transition. This chat is also jam-packed with wisdom about being in tune with your goals and finding a crew that's got your back. Personal and professional growth, baby! 🌟 So, pour yourself another cup of coffee, and let's get ready to soak up some inspiration from the amazing Lindsey Taylor! ____________________ Let’s Connect! Education for Hairstylists ➜ https://nbr.education/ Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows ➜ https://instagram.com/dkwstylingsalon
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From $20 Haircuts to $2k+ Hair Extensions
10/24/2023
From $20 Haircuts to $2k+ Hair Extensions
In this week's Big Money Stylist Podcast, host Danielle sits down with Liz Leifken, a Licensed NBR Artist based in Orange County, California. Join us as we explore Liz's journey in the hair industry, from haircuts to mastering the Natural Beaded Rows (NBR) method. Discover how Liz harnessed the Power of Education, overcoming initial doubts about enrolling in NBR Education and attract high-paying NBR clients. Liz's pursuit of a Balanced Life is another highlight as she transitioned to a more manageable work schedule, prioritizing quality time with loved ones and personal interests. Setting boundaries with clients and initiating difficult conversations about pricing changes, she navigated these challenges with grace and respect. Liz's journey is an inspiration for artists seeking work-life balance and career success, emphasizing the importance of self-care, education, and transformative change. Don't miss this episode! #HairIndustry #NBR #WorkLifeBalance #SuccessStory #SelfCare #Education
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Finding Passion, Routine, and Fulfillment
10/17/2023
Finding Passion, Routine, and Fulfillment
Welcome to the Big Money Stylist Podcast! In this week's episode, we're diving into the fascinating journey of Riley O'Donnell, a Licensed NBR Artist who has redefined the hairstyling industry. 🎉 Join us as we explore: 🔓 Breaking Free with NBR - Riley's story of discovering the freedom and independence that NBR education offers, enabling hairstylists to regain control of their lives and schedules. 🌅 The Power of Routines - Learn how Riley's morning and night rituals are pivotal in setting her up for success and ensuring that elusive work-life balance. 📚 Continuous Growth and Inspiration - Discover how attending NBR classes and conventions has fueled Riley's journey to success. These experiences have kept her motivated, rejuvenated, and at the forefront of the industry. 🌟 Riley's story is a testament to the transformative power of passion and daily routines. It's a source of inspiration for anyone seeking to take control of their career and live life on their terms. Tune in to this episode and embark on a journey of empowerment, motivation, and success. 🚀 Don't miss it! #BigMoneyStylistPodcast #NBR #HairstylistLife #SuccessJourney #Routines #Inspiration
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Navigating Life's Twists & Turns
10/10/2023
Navigating Life's Twists & Turns
Join us for an inspiring episode featuring Addie Steinberg as she shares her incredible journey of embracing the flow, letting go of rigid expectations, and finding joy in unexpected places! In this episode, we dive deep into Addie's remarkable story as a hairstylist, studio suite owner, and master of Natural Beaded Rows (NBR) extensions. From her personal desire for stunning hair to her pursuit of structured education, Addie's path to NBR expertise is a tale of determination and growth. Discover how Addie's journey transformed her professional life and her mindset. She learned to adapt quickly, navigate twists and turns, and savor the present moment. Her story offers valuable personal and professional development lessons, emphasizing the importance of embracing the unknown and finding joy in the journey. Tune in to this episode, and let Addie's story inspire you to ride the waves of life with grace and joy. Subscribe now to catch this enlightening conversation, and don't forget to share it with your friends and colleagues!
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Small Town Success Stories
10/03/2023
Small Town Success Stories
Welcome to the Big Money Stylist podcast, where we're diving deep into the inspiring journey of Sarah Stevenson and Brett Cody, from eager students to thriving salon owners. Sarah and Brett, both licensed stylists, embraced continuous learning through the Natural Beaded Rows (NBR) program, highlighting the importance of ongoing growth. NBR wasn't just about techniques; it was about building a supportive community that played a pivotal role in their journey. Sarah and Brett overcame financial hurdles by taking calculated risks and investing in themselves, funding their salon venture without loans. Hairstyling for Sarah and Brett is about more than just looks; it's about instilling confidence and self-worth in their clients, creating positivity. Their journey underscores lifelong learning, community support, financial resilience, and transforming lives. Follow their lead to unlock your potential and create your unique success in the beauty industry. Ready for your remarkable journey?
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The Path to Becoming a Salon Owner - How to Thrive Amongst Challenges
09/26/2023
The Path to Becoming a Salon Owner - How to Thrive Amongst Challenges
In this week's episode of the Big Money Stylist Podcast, NBR Educator Sarah Stephenson had a heart-to-heart with Licensed NBR Artist Amanda Smith, the owner of 573 Studio in Columbia, Missouri. Her journey is both inspiring and relatable, especially in the face of opening her salon during the challenging days of the pandemic. Amanda's story revolves around her passion for creating a salon experience that's personal and intimate. She transformed this vision into a thriving reality, attracting clients who resonated with her unique approach. But Amanda's journey isn't just about business; it's about mindset shifts and decision-making. She shares how taking action in uncertain times led to her salon's success, along with her lessons on maintaining a balance between her professional and personal life. One of the standout aspects of Amanda's story is her unwavering commitment to growth. She believes education is a lifelong journey and is constantly open to new ideas and techniques, keeping her salon at the forefront of the industry. Above all, Amanda's story is about gracefully navigating change and seizing opportunities as they come. Her journey is bound to inspire anyone seeking positive changes in their lives and businesses. So, plug in your headphones and join us as we uncover Amanda's personal and professional transformation.
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Building a Business & Life You Love!
09/19/2023
Building a Business & Life You Love!
Welcome to the BMS Podcast! This week, co-host Christina Fuentes, a Licensed NBR Artist, shares her inspiring journey in the hair industry. Christina's career began in 1998, but she yearned for more fulfillment. She found it in specializing in NBR hair extensions, attracting clients seeking the best. A pivotal moment for Christina was embracing niche marketing, which allowed her to create an extraordinary client experience and build a loyal clientele. Burnout was a challenge, but Christina made the brave choice to move closer to home, prioritizing family. She gracefully transitioned long-time clients by personally reaching out and using voice memos, ensuring they felt valued. Today, Christina thrives in her studio, Stitch Hair Atelier, where she transforms clients' hair and lives, all while prioritizing her well-being. Her journey is an inspiration for artists pursuing happiness and success by embracing change, specializing, conquering burnout, and putting family first. Tune in for the full story!
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Rediscovering Passion: Sarah's Journey from Burnout to Brilliance
09/12/2023
Rediscovering Passion: Sarah's Journey from Burnout to Brilliance
Welcome to the Big Money Stylist podcast! In this episode, we dive into the world of hairstylists with a mission. Join Licensed NBR Artist Sarah Dolin and NBR Educator Sarah Stephenson, who are about to share their incredible journeys. Sarah Dolin, from St. Louis, Missouri, takes us on a journey of burnout and rediscovering her passion. After 17 years in the industry, she found herself at a career crossroads. But instead of quitting, she started a new chapter, attending an extension method class in California that reignited her passion and transformed her business. One key lesson from Sarah's journey? Prioritizing self-care and taking control of your schedule can lead to a better work-life balance and improved performance as a stylist. Sarah Stephenson emphasizes the importance of continuous learning. Despite being a successful stylist, she keeps pushing herself to learn and grow, ensuring her clients get the best. Sarah Dolin's story doesn't stop there – she opened her salon during the challenging year of 2020 and has big plans for the future. Their stories inspire us to persevere, prioritize self-care, and embrace change. They remind us that our passions can reignite, and our careers can flourish. Join us for more inspiring stories, tips, and tricks in the world of hairstyling on the Big Money Stylist podcast. Until next time, keep chasing your dreams, one strand at a time.
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The Power of Taking Action: Britta's Journey to Success
09/05/2023
The Power of Taking Action: Britta's Journey to Success
Welcome to another exciting episode of the Big Money Stylist Podcast, where we dive deep into the fascinating world of beauty and entrepreneurship. In this episode, we have a truly inspiring story to share with you. Join us as we explore the incredible journey of Britta Van Boerum, a shining star in the beauty industry. At just 22 years old, Britta defied industry norms, rising from a budding stylist to a thriving salon owner. Her story is a testament to the power of determination, vision, and a strong salon culture. This episode is packed with insights and inspiration for aspiring salon owners, stylists, and entrepreneurs. Britta's story reminds us that age is just a number, and with the right mindset and dedication, anything is possible.
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Embracing Change and Finding Balance: A Journey of Growth and Transformation
08/08/2023
Embracing Change and Finding Balance: A Journey of Growth and Transformation
In this inspiring episode, join Danielle as she dives into the personal journey of Bre Gentry, a successful hairstylist and salon owner. Bre shares her story of starting her salon at a young age, navigating the challenges of marriage and motherhood, and her experience with the Big Money Stylist program. She opens up about the struggles she faced and the decisions she made to create a more fulfilling and balanced life. Discover how Bre's commitment to growth and her vision for the future led her to explore new opportunities, including her dream of creating a retreat house to serve and empower women. Get ready to be inspired and motivated to pursue your own dreams and find balance in your personal and professional life. Don't miss this powerful conversation that will leave you feeling empowered and ready to take on new challenges. Don't forget to hit that "Subscribe" button if you found it helpful. ____________________ Join the NBR Tribe and learn how to turn your license into a life! ➜ . And don't forget to checkout the NBR Education Blog for more Artist Tips and how to grow your business ➜ Let’s Connect... Website ➜ The Big Money Stylist Podcast ➜ . Instagram ➜ . ➜ . ➜
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Mastering Social Media and Standing Out in an Oversaturated Market
07/25/2023
Mastering Social Media and Standing Out in an Oversaturated Market
Welcome to the Big Money Stylist Podcast with your host, Danielle K White! In this episode, Danielle is joined by DKW Styling Salon Artist Katherine Raynor as they dive into the topic of how the rise of social media algorithms has dramatically impacted our ability to make money and gain visibility in today's oversaturated market. Remember the good old days when social media first started, and getting noticed was relatively easier? Well, as the market became oversaturated with content, standing out and gaining visibility has become a real challenge. But fear not; Danielle and Katherine are here to share some valuable insights on how you can still succeed! They emphasize the need to differentiate yourself from the competition and evolve your strategies continually. What worked five years ago may not work today, so adaptation is key. Stay ahead of the game by analyzing marketing strategies and making educated decisions based on insights, analytics, and trends. It's not about throwing ideas at the wall and hoping they stick, but rather using data to inform your marketing decisions. Speaking of data, the hosts discuss the impact of social media algorithms on engagement and ego. It's easy to get caught up in the number of likes, but Danielle and Katherine remind us that even a smaller number of likes can hold significant value. The focus should be on continuous improvement and growth, not just chasing vanity metrics. Now, for all our fellow hair stylists out there, Danielle and Katherine address the unique challenge of balancing entertaining guests and focusing on your art. They understand the struggle of trying to create a perfect hairstyle while keeping the clients engaged and comfortable. Being present at the moment and reading the room is crucial to creating a welcoming environment. However, they acknowledge that this balancing act can be exhausting, and hair stylists often feel drained at the end of the day. They share practical tips on how to manage this exhaustion and still find time for personal lives and self-care. So, join Danielle K. White and Katherine Raynor on this eye-opening episode as they navigate the complexities of social media algorithms, marketing strategies, and the art of being a successful and fulfilled hair stylist in today's fast-paced world.
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The Entrepreneurial Spirit: Courtney's New Adventure | BMS EP 226
06/06/2023
The Entrepreneurial Spirit: Courtney's New Adventure | BMS EP 226
In life, we often find ourselves standing at the crossroads of comfort and growth. It's natural to feel the tug of familiarity and the security of the known. But what if we told you that by taking a daring leap of faith, you could unlock opportunities for personal and professional growth? The truth is, the path to extraordinary achievements are rarely paved with certainty and predictability. It's the risk-takers and the fearless dreamers who dare to step into the unknown, that truly push the boundaries of what's possible. Taking a leap of faith means summoning the courage to let go of the familiar and embrace uncertainty. It means trusting your instincts and following the whispers of your heart, even when the world around you doubts your choices. It's about recognizing that comfort zones are beautiful places, but nothing ever grows there. But let's be honest – taking a leap of faith is not always easy! It requires perseverance, a resilient mindset, and unwavering belief in yourself. It means embracing failure as a stepping stone to success and learning from every setback. It's about finding the courage to rise each time you fall and to keep pushing forward, even in the face of adversity. In today's episode of the Big Money Stylist Podcast, Danielle brings NBR® Educator Courtney onto the show to share some big news! Courtney announces her decision to leave Southern California behind and head to the mountains with her husband. While they may not know where exactly they'll settle down, one thing is for certain – the possibilities for personal and professional growth are endless! Courtney's decision to leave the hustle and bustle of the city behind was fueled by a desire for a slower pace of life and a renewed focus on family and personal growth. And, of course, her and her hubby's love for the outdoors. And while it may seem scary to leave a place she has made her home, Courtney knows that she can take her Artistry anywhere while still being part of the NBR® Education Team. This episode is a reminder that sometimes, taking a leap of faith is necessary to achieve the personal and professional growth we crave. By embracing her entrepreneurial spirit and taking action on her dreams, Courtney is embarking on a thrilling new chapter in her life. Who knows what kind of adventures and opportunities are in store for her in the mountains?! If you're feeling stuck in your current situation, take a cue from Courtney and trust your instincts. With the right mindset and a willingness to take risks, anything is possible. So why not take that first step toward your own exciting adventure today? Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit to unlock your potential today!
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The Power of No: How Setting Boundaries Elevates Your Career | BMS EP 225
05/23/2023
The Power of No: How Setting Boundaries Elevates Your Career | BMS EP 225
Welcome to The Big Money Stylist Podcast! This week, Danielle welcomes Licensed NBR® Artist, Cat Barco to the studio. Join them as they dive into the importance of setting boundaries and prioritizing what is important to you. As a stylist, it's important to put yourself and your family first, so that you don't burn out from lack of balance. By saying no to clients who ask for a weekend or late-night appointments, you create a space to maintain a healthy work-life balance, and setting boundaries doesn't mean losing clients; in fact, many clients will grow to respect you and your decision. By setting boundaries, you not only maintain a professional reputation but also create opportunities to maximize income while enjoying quality time with loved ones. But it's not just about boundaries; valuing your hair services is crucial to thrive as a stylist. Hair is not just a commodity; it's an art that requires time, skill, and dedication! And you should be paid what your worth! By recognizing and appreciating the worth of your services (and, more importantly, your time), you attract clients who genuinely appreciate and value your work. This approach not only elevates your artistic prowess but also sets you apart as a professional in the industry. To increase the value of you and your services, implementing a process or system for clients becomes a game-changer. Imagine an application process where clients answer questions and provide photos of their hair, ensuring that you invest your time and energy wisely. Yes, we mean NO in person consults. Your time is worth more than that! This not only filters out clients who may not be a good fit but also equips you with information to anticipate and address any potential issues during that first appointment. By using a systematic approach, you streamline your business and optimize your time and resources. What's better than that?! Join us as we unlock the secrets to success by setting boundaries, valuing services, and embracing a fulfilling work-life balance! Ready to start your NBR® Journey? We're here to support and teach you how to implement critical systems and processes so you have the perfect work-life balance! Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit to unlock your potential today!
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Bit By The Growth Bug | BMS EP 224
05/16/2023
Bit By The Growth Bug | BMS EP 224
On today's episode of the Big Money Stylist Podcast, your host, Danielle K. White welcomes Licensed NBR® Artist Denise Rangel to the studio! Today, we're diving deep into the topic of limiting beliefs and how they shape our lives in the world of style and beauty. Within each and every one of us, there are beliefs that fuel our every move. Do you find yourself questioning your abilities? Are there doubts that hold you back from reaching your full potential? We'll explore the impact of these limiting beliefs on our daily work routines, client interactions, and how we show up in our place of business. The good news is that the tool to overcome these limitations is right in front of you. It all starts with having enough certainty in yourself to take that first step, no matter how small. We'll uncover the massive difference that consistent actions can make in transforming your life and career. But here's the challenge: there will always be people who question your every move, and sometimes, they may even be close to you. It's easy to become offended when others fail to understand your desire for more. However, we encourage you to let their skepticism fuel your fire, rather than letting it hold you back. Remember, growth lies on the other side of fear. It may not get easier, but the rewards are worth it. So, what are you willing to commit to being consistent with to conquer your fears and reach the other side? Ready to start your NBR® Journey? Explore a range of educational options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit https://nbr.education/ to unlock your potential today.
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Always Keep Growing | BMS EP 223
04/18/2023
Always Keep Growing | BMS EP 223
On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator onto the show! Letting go…. That is the biggest struggle that we ALL have to face at some point or another. That is something that almost every entrepreneur will struggle with. You have to always be dialed into the goal you’re striving for. You have an idea of what success looks like for you. You know the general direction that you’re headed. So, once you hit that, you get comfortable. Once you get comfortable you think that nothing else will be hard because you made it. You finally made it & all the hard parts are over. Wrong. It's okay to want to be MORE successful. Even though you just hit your goal, it's normal even to want MORE. To think “Now what?” Our advice: don’t ever be satisfied with where you are at. You always want to grow and evolve. You are always going to hit those goals, and you want to KEEP hitting goals. It's not easy, but it's worth it. You get to a place where you have to just let go. You have to let go in order to see things differently. When you start to let go, you are also opening up all this time & space. It creates mental freedom so that you can have enough space to create what you actually want. When it gets to the point when it's not fun anymore … you have to let go. Create space. Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy! Regardless, we're here to empower you. NBR® Online Course: DKW® Styling Academy:
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Creating Space & Letting Go | BMS EP 222
04/11/2023
Creating Space & Letting Go | BMS EP 222
On this episode of the BMS® Podcast, Courtney welcomes Licensed Artist Shanna W. onto the show! When you look back on the last few years, what did your life look like? Were you able to travel? Spend time with your family? Were you able to buy & pay for the things you needed to without any stress? What about taking any time off work? OR maybe you were slaving away behind the chair and working all day long and drained when you would get home for the day. Maybe you still are?... What defines success for you? Think about it… once you are able to identify what your dream life looks like, that is when things start to really change. IF you can keep clear boundaries & stick to them. When you look at your life, you want to surround yourself with people that make you feel good. Anything that doesn't make you feel happy or good. Get rid of it. Those are called boundaries. You will show up at a higher level. You will have more confidence in yourself & your choices. You will begin to only tolerate certain things. That is when you will start to experience growth. On the other side of that scary story, you realize it's really not that scary at all. So let me ask you this… What is the next version of you? What do you have to do today to be the person that you’re seeing as your future self? NBR® Online Course: DKW® Styling Academy:
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Red Flag Clients and Boundaries | BMS EP 221
04/04/2023
Red Flag Clients and Boundaries | BMS EP 221
On this week's episode of the Big Money Stylist Podcast, Danielle welcomes back Coach Kiki Tobar & Coach Sarah Stephenson where we are talking about real life behind the chair! The goal of this show is to be real. Where nothing is off limits. There is a lot of behind the scenes talk & you’d be surprised how much we all have in common. You are not alone. As artists we often feel alone & think that no one is talking about the things that we are going through. No one is talking about how hard it is sometimes in the life of a stylist. The truth is, it all starts with US & the boundaries we may or may not set for ourselves. In any industry you're always going to have that ONE person who is a little on the crazy side. Those red flags. The real question is: how do you find those red flags before they even sit in your chair… ? If you don’t have any boundaries, that is where you’re going to run into problems. Once you start realizing there are things that you don’t want to tolerate, and won’t tolerate, THAT is when you need to start implementing boundaries. Once you do, you will find that is where you are going to start seeing the red flag clients for what they are. That doesn't mean they are horrible people, it just means they are not the right fit for YOU. What you permit you promote. I know you have heard that before! Don’t worry, I'll say it again for those of you who didn’t catch that… what you permit you promote. So be careful what you are and are not allowing in your space. By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee! Apply to The Academy here: https://nbr.education/lp/learn-nbr/
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What You Permit, You Promote | BMS EP 220
03/28/2023
What You Permit, You Promote | BMS EP 220
On this episode of the BMS® Podcast, Danielle welcomes back NBR® Educator Carlos Alvarez onto the show! We are just jumping in HOT this week! Showing up as a leader is HARD especially when you know there is going to be drama. When you can see something starting to come up, the best thing that you can do is immediately address it. What you permit, you promote. The reason that you want to stop it as soon as it comes up, is because you’re making sure it doesn't go any further. That is the last thing you want, is for it to get out of hand. As humans, we have a tendency of being a little passive aggressive. So i’m going to say this angina, for those of you in the back. What you permit you promote. It doesn’t matter how big or small your business is, you HAVE to take control. That is the role you are in. You are the leader. Not their savior. Oftentimes, we are held hostage by our own employees. We are people pleasers and we don’t want drama. BUT You need to let people know who you are, and where you stand and be THE leader. So, are you a conflict avoider? Do you have clear communication? Are you showing up as a leader ? A leader doesn't back pedal. Remember that it should always come from a place of love. As hairdressers, we want to make sure we are making everyone happy, but you also need to make sure that the energy with your staff has a different approach. How to lead is definitely something we help with. By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee! Apply to The Academy here: https://nbr.education/lp/learn-nbr/
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Success Doesn’t Equal Full Books | BMS EP 219
03/21/2023
Success Doesn’t Equal Full Books | BMS EP 219
On this week's episode of the Big Money Stylist Podcast, Danielle welcomes Licensed NBR® Artists, Cyann Davis & Evelyne Pink to the show! When it comes to accomplishing something, all it takes is COMMITTING and doing the work! Inside of our community - AKA - the Academy, we are all on the same page. It's not all about doing hair, it's not even about doing extensions! It’s about confidence. It’s about the lifestyle. It's about shifting your mindset. The person that you become in the process is going to be mind blowing to you. Even though you’re such a talented artist, even though you are doing ALL the work, there is SO much more to life than being a slave behind the chair. We don’t all get the luxury of getting into the Academy right out of school, so most of us recognize really quickly that we have bad habits that need breaking. Success doesn't mean having full books or burning yourself out. It means you love your job, you love your clients. Your space is valuable. Your TIME is valuable. Learn how to value yourself and take advantage of the NBR® Virtual Experience available now! Over the course of 2-days we’ll teach you the art and science of NBR® along with the critical business, marketing, and sales mindset to help you succeed as an Artist. Learn more about the NBR® Virtual Experience on May 7-8:
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You Are In Your Own Way | BMS EP 218
03/14/2023
You Are In Your Own Way | BMS EP 218
On this week's episode of the Big Money Stylist Podcast, NBR® Educator Sarah Stephenson welcomes Licensed NBR® Artist Heather Ferrante onto the show! If you’re a Hairstylist, I want you to think back to when you first started. What made you decide to do hair? I bet you didn't decide to do hair to just be a slave behind the chair. That much is probably safe to assume. There is something SO empowering about going straight into the Academy from hair school. The biggest perk, you don’t have to go through all the bad habit-breaking things that are the hardest part. Not all of us get that privilege though, we have bad habits to break. We work long hours, we take all the clients, and we typically don’t have the greatest boundaries IF we have any at all. The biggest thing that is going to help you is making sure that you have a tribe behind your back and really helping youth succeed. Coming together as a tribe is one way to grow SO FAST... You want to surround yourself with people that are like you, people like are going to help lift you up & really help you to achieve those goals you’ve set for yourself. If you're ready to get out of your own way and be supported by the NBR® Tribe, then it's time to join us in education! Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy! Regardless, we're here to empower you. NBR® Online Course: DKW® Styling Academy:
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Success Equals Freedom | BMS EP 217
03/07/2023
Success Equals Freedom | BMS EP 217
On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator onto the show! When you are working in mom mode, you have to rewire your brain so that you can get it all done. You are taught when you first get into the hair industry that you need to dive right in & work yourself to death practically. Being a slave behind the chair is SO common in the hair industry. We might look like we have it all, but we are wrapped up in more of the IDEA of success but we aren’t doing the things that matter. You want to be able to clearly communicate to your guests so that you both WIN. Hearing all the success stories is what is going to change the game for us. We define success as having a full salon. When you actually do your numbers & realize how exhausted you are, is that really worth it? We need to start working smarter, not harder. Freedom is really the end goal. Freedom is what success really is. If you feel like you’re doing the work, but you don’t have the results to show for it, then you’re just BUSY, you’re not actually doing the work. Ready to get the results you’re looking for with the support of the NBR® Tribe? Then it’s time you join DKW® Styling Academy! Tried and true business coaching and extension education that’s been proven to work time and time again. By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee! Apply to The Academy here: https://nbr.education/lp/learn-nbr/
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