Branded & Booked
Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to help you elevate your property and attract your best guests. Tune in every week to learn how to market your property, create a guest experience they’ll rave about, and build a hospitality business.
info_outline
EP 224: What I Outgrew in 2025: Business Growth, Family-First Decisions, and Redefining Success as an Entrepreneur
12/31/2025
EP 224: What I Outgrew in 2025: Business Growth, Family-First Decisions, and Redefining Success as an Entrepreneur
This final episode of Branded and Booked is a year-end reflection on what I outgrew in 2025 and what I’m intentionally carrying into 2026. I talk about finishing a 12-cabin micro-resort and what it really feels like to build something big when the risk is real and personal. I share lessons from growing The Weber Co. and Hosted by the Webers, including getting clearer on alignment, pricing our expertise with confidence, and saying no to opportunities that don’t fit. A major theme of this episode is family-first decision making. I share how becoming more present with my kids reshaped my goals, my pace, and even who I look to as role models. I’m still ambitious — but I’m no longer chasing growth that competes with the life we want. I also reflect on what I deprioritized this year, including my health and marriage, and what I’m recommitting to moving forward. This episode is about choosing alignment over comparison, staying rooted in your own definition of success, and giving yourself permission to celebrate how far you’ve come. If you’re closing out the year questioning what still fits and what you’re ready to release, this episode will resonate. Connect with me: 📸 🌐
/episode/index/show/brandedwithsteph/id/39572870
info_outline
EP 223: We Built a 12-Cabin Micro Resort: Here’s What It Really Took
12/29/2025
EP 223: We Built a 12-Cabin Micro Resort: Here’s What It Really Took
It’s done. Cabins on the Cumberland is officially complete. In this episode, I’m sharing what it really took to build a 12-cabin micro resort with an event venue, game center, and year-round amenities — from construction milestones and financing lessons to direct bookings, full buyouts, and what’s next. We talk through: How the build unfolded over 2.5 years What I’d do differently with underwriting and reserves How we’ve maintained 30–50% direct bookings Why full property buyouts (weddings, retreats, church groups) are the future The unglamorous realities no one posts about — dead season, cash flow, and learning as you go This is a raw, behind-the-scenes look at building a destination property — not just something that looks good online, but something designed to last. If you’re building, scaling, or dreaming about a micro resort or event-driven STR, this episode will give you real context, not theory. Connect with me: 📸 🌐
/episode/index/show/brandedwithsteph/id/39543135
info_outline
EP 222: Short-Term Rental Investing: What I’d Do Differently Now
12/23/2025
EP 222: Short-Term Rental Investing: What I’d Do Differently Now
If I were starting over in short-term rentals today, I wouldn’t rush into the first deal just to say I owned one — and I definitely wouldn’t invest where everyone else is telling you to. In this episode, I’m walking you through our real journey: buying our first STR, building a six-figure co-hosting business, and realizing pretty quickly what wasn’t the right long-term play for us. We talk about market selection, cash flow vs. equity, why I’d avoid certain oversaturated markets now, and what I wish I had understood sooner about renovations, contracts, and boundaries. If you’re in the “should we buy?” or “what’s our next move?” phase — or you’re thinking bigger than single-family STRs — this episode will help you slow down and make smarter, more intentional decisions. We cover: The investing choices I’d change if I started over Why market selection matters more than ever Cash flow vs. long-term equity (and how I think about it now) What co-hosting actually looks like behind the scenes Why we’re focused on micro resorts and boutique hotels moving forward Connect with me: 📸 🌐
/episode/index/show/brandedwithsteph/id/39512110
info_outline
EP 221: 2026 Predictions: Branding, Direct Booking & Personal Brands
12/16/2025
EP 221: 2026 Predictions: Branding, Direct Booking & Personal Brands
2026 is not the year to play it safe — and it’s definitely not the year to keep relying on Airbnb alone. In this episode of Branded and Booked, I break down what I see coming next for short-term rentals, boutique hotels, micro-resorts, and the investors behind them — and why branding, direct strategy, and personal visibility are no longer optional. From platform changes and rising fees to the growing gap between checkbox amenities and truly curated guest experiences, this conversation is a wake-up call for hosts who want longevity, leverage, and real brand value. In this episode, we cover: Why more investors are shifting away from single-family STRs and toward boutique hotels, micro-resorts, and larger experiential projects The real cost of relying solely on Airbnb — and why 2026 is the year direct booking strategies become essential Why design alone isn’t enough (and what real brand strategy actually includes) How brand clarity directly impacts the guests you attract — and the problems you avoid The rise of personal branding for hosts, operators, and real estate investors with bigger visions What it actually looks like to leverage your personal brand to attract partners, clients, and opportunities Why the guest experience gap is widening — and how curated rituals, storytelling, and intentional touchpoints win The evolution of influencer marketing (no more random trades, ever) Why hospitality brands are becoming media brands — and how content now drives demand How strong branding and marketing directly increase the exit value of your properties Connect with me: 📸 🌐
/episode/index/show/brandedwithsteph/id/39419050
info_outline
EP 220: 2025 Wrapped: Explosive Growth, Hard Truths, and Our Wild Plan for 2026
12/11/2025
EP 220: 2025 Wrapped: Explosive Growth, Hard Truths, and Our Wild Plan for 2026
2025 has been one of the biggest years of growth I’ve ever had — across three hospitality businesses, inside my personal life, and in the direction I’m heading for 2026. I’m breaking down what worked, what stretched me, and what I’m changing moving forward. I walk through each business — The Weber Co., Hosted by the Webers, and Cabins on the Cumberland — and share the real numbers, the mindset shifts, the growing pains, and the wins. I also open up about the conversations Colin and I have been having about our boys, school, where we want to live, and why “camper life” is the plan for next year. If you’re building something big, navigating pivots, or trying to figure out how to scale without losing yourself in the process… this one’s for you. Connect with me: 📸 🌐 If this episode was helpful, I'd love you to leave a 5-star review and share it with another business owner who’s ready to take control of their business and bookings.
/episode/index/show/brandedwithsteph/id/39363870
info_outline
EP 219: How We Drove $40K in Direct Bookings for Tremont Lodge Using an Integrated Marketing Strategy
10/22/2025
EP 219: How We Drove $40K in Direct Bookings for Tremont Lodge Using an Integrated Marketing Strategy
In this bite-sized solo episode, I’m breaking down the insane results we’ve helped our client, Tremont Lodge, achieve since partnering in spring 2025. From stock photos and low engagement to over $40,000 in tracked direct bookings, you’ll hear exactly how an integrated marketing strategy — blending social media, email, influencer collaborations, and automation — completely transformed their results. I’ll walk you through the story from the very beginning: where Tremont was when they came to us, the first steps we took to revamp their brand presence, and how each piece of the strategy now works together to drive measurable growth. What You’ll Learn How we turned uninspired, stock-driven content into a story-driven brand experience that connects The 3 C’s we use with every client: Content, Conversations, and Collaborations The power of ManyChat funnels and promo codes for tracking real ROI on organic content How influencer partnerships drove more than $16K in direct bookings — and how to choose the right creators for your season Why timing matters for influencer stays and how to shift focus in slower seasons Ways to integrate organic, paid, and email marketing so they all amplify one another Key Takeaways If you’re a boutique hotel, short-term rental, or small business wondering how to actually track what’s working in your organic marketing — this episode gives you the blueprint. From codes to lead funnels, I’ll show you exactly how to build a strategy that drives bookings, builds your list, and grows your brand all year long. Connect with me: 📸 🌐 If this episode was helpful, I'd love you to leave a 5-star review and share it with another business owner who’s ready to take control of their business and bookings.
/episode/index/show/brandedwithsteph/id/38735005
info_outline
EP 218: How Strategy-Driven Interiors Are Winning in Today’s STR Market with Jordan from Somerled Designs
10/08/2025
EP 218: How Strategy-Driven Interiors Are Winning in Today’s STR Market with Jordan from Somerled Designs
Three years ago, it was enough for your Airbnb to have cute décor and a decent location. Today? The game has changed. In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market. You’ll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—“where strategy meets design”—helps investors turn underperforming listings into high-return assets. Whether you’re investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI. Connect with Somerled Designs Website: Instagram: Connect with Steph Website: Instagram:
/episode/index/show/brandedwithsteph/id/38503965
info_outline
Ep 217: What 5 STR Owners Changed in Their Marketing—And the Direct Booking Results They Saw
09/30/2025
Ep 217: What 5 STR Owners Changed in Their Marketing—And the Direct Booking Results They Saw
You don’t have to stay stuck on the OTA hamster wheel. 👏 In this episode, I’m pulling back the curtain on real short-term rental owners who decided enough was enough—and took control of their marketing. You’ll hear from five amazing hosts who implemented the exact strategies I teach inside and saw direct booking results they didn’t think were possible: ✨ Kathleen in the Poconos, who clarified her guest avatar (big groups celebrating milestones) and used content pillars to launch a direct booking site. ✨ April in Lake Tahoe, who leaned into lifestyle photography and a referral-only model to position her co-hosting business as exclusive. ✨ Debra in Blue Ridge, GA, who branded her cabins as the dog-devoted stays and booked three guests through her site in the very first week of email funnels. ✨ Jess in Northern Michigan, who turned a great visual brand into a marketing system with email and social—without burning out. ✨ Nolan, who grew from a Caribbean villa to a boutique hotel in Utah, using story-driven marketing to book his biggest stay yet: over $30K. 👉 Every single one of them started with the same foundation: . If you’re ready to: Nail your guest avatar so your content actually attracts the right people Build a direct booking engine with email marketing that works while you sleep Position your brand so guests happily pay more …then Bootcamp is where you need to be. ⚠️ Doors close October 1. Don’t wait. Join us here: Meet Today’s Guests & Connect With Them ✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA & NV | Boutique STR consulting & co-hosting business 🔗 Follow along: | ✨ Kathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business & travel experiences 🔗 Follow along: | ✨ Jess – Wander North Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: | ✨ Debra – Shiny Apple Cabins 📍 Blue Ridge, GA | Dog-friendly mountain view & creekside cabins with private dog park 🔗 Follow along: | Instagram: ✨ Nolan – Caribbean Vista + Boutique Hotel 📍 Roatán, Honduras & Southern Utah | Luxury villa + boutique hotel co-hosting 🔗 Follow along:
/episode/index/show/brandedwithsteph/id/38400175
info_outline
EP 216: Are direct bookings just a trend?
09/23/2025
EP 216: Are direct bookings just a trend?
Don’t forget — kicks off today (Sept 23–25)! It’s a free 3-day workshop where I’ll walk you through how to rely less on OTAs and build a marketing system that works. Save your seat (or catch the replays if you can’t make it live). 👉 Are direct bookings just a trend… or the future of your short-term rental business? In this episode of Branded and Booked, I’m diving into one of the most important conversations I’ve had with STR hosts over the last two years: should you go all in on a direct booking strategy, and if so, when? Airbnb isn’t going anywhere, but the constant policy and fee changes remind us that we don’t own that platform. What we can own is our brand, our guest relationships, and a marketing strategy that brings in more control and more revenue. Here’s what I cover in this episode: Why direct bookings aren’t just a passing trend The shift I’m seeing with Airbnb policies in 2025 and how it impacts us as hosts When to start your direct booking strategy (hint: the best time is today) The key marketing levers that actually move the needle — SEO, email marketing, and yes, social media when it makes sense Real-life examples of how I’ve approached direct bookings with my own properties This conversation is packed with clarity and action steps so you can move forward with confidence. Resources & Links: Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Follow me on Instagram for more tips and behind-the-scenes: If you enjoyed this episode, leave a quick review and share your favorite takeaway! I can’t wait to see you inside!
/episode/index/show/brandedwithsteph/id/38318280
info_outline
EP 215: The 3 C’s of Social Media Strategy for Short-Term Rentals
09/16/2025
EP 215: The 3 C’s of Social Media Strategy for Short-Term Rentals
If you’ve ever wondered how to make social media actually work for your short-term rental, boutique hotel, or micro resort—this episode is for you. I'm breaking down my 3 C’s of Marketing on Social Media Strategy that I've been teaching since 2020. These tried-and-true pillars have helped businesses across industries grow their brands, book more clients, and build genuine connections. In this episode, you’ll learn: How to develop a content strategy rooted in your brand stories and guest experience. Why conversations (and engagement funnels like ManyChat) are essential to boost visibility and track bookings. How to approach collaborations and influencer marketing in a way that actually drives results. I'm also shareing real client examples, proven strategies, and practical ways you can implement the 3 C’s in your own business right now. And if you’re ready to go deeper? Be sure to save your seat for my free 3-day workshop, , happening September 23–25. I'll walk you through these strategies in even more detail, plus give you examples and tools you can apply immediately. A replay will be available for a limited time, but you’ll get the most out of being there live. 👉 Resources & Links: Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Follow me on Instagram for more tips and behind-the-scenes: If you enjoyed this episode, leave a quick review and share your favorite takeaway!
/episode/index/show/brandedwithsteph/id/38231990
info_outline
EP 214: Mistakes STR Owners make with marketing
09/10/2025
EP 214: Mistakes STR Owners make with marketing
Are you running yourself ragged trying to market your short-term rentals… and still not seeing results? You’re not alone. In today’s episode of Branded and Booked, I’m digging into the top two mistakes I see STR hosts make with their marketing—mistakes that cost you time, money, and bookings. Here’s what we cover: Why splitting your attention across multiple property accounts and brands is actually holding you back The difference between “spaghetti marketing” and strategy (and how to stop wasting energy) The two non-negotiables every STR owner needs in place before worrying about social media How a streamlined brand and direct booking setup can put thousands back in your pocket each year 🎉 And don’t forget: I’m hosting , a free 3-day workshop happening September 23–25. If you’re ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot . Replay will be available if you can’t join live. Follow along on Instagram for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.
/episode/index/show/brandedwithsteph/id/38147110
info_outline
EP 213: How to Not Lose Money with Airbnb’s New Host Fee
09/03/2025
EP 213: How to Not Lose Money with Airbnb’s New Host Fee
Airbnb just announced another major policy change — and hosts on Facebook are losing it. But here’s the truth: panicking won’t protect your business. Strategy will. In this episode, I’m breaking down: ➡️ What the new Airbnb host fee structure actually means ➡️ The simple pricing adjustment we’re making right now to protect revenue ➡️ Why direct bookings must be part of your growth plan (and the exact first steps I’d take) ➡️ How email + SMS marketing is the lowest-hanging fruit you’re probably ignoring ➡️ The role social media and ads play when you’re ready to scale At the end of the day, we are entrepreneurs — which means we stay solution-oriented. These platform changes aren’t the end of your business. They’re the nudge you need to take more control of your bookings, your brand, and your bottom line. 🎙️ Plus: I’m hosting a free 3-day live workshop, STR Marketing Simplified, starting September 23. We’ll dig into brand foundations, the marketing strategies that actually drive direct bookings, and how to stop building your business at the mercy of Airbnb’s rules. 👉 Save your seat here: Follow along on Instagram for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.
/episode/index/show/brandedwithsteph/id/38061140
info_outline
EP 212: How We Got 1,100 Subscribers + $5K in Bookings with ONE Email Funnel
08/26/2025
EP 212: How We Got 1,100 Subscribers + $5K in Bookings with ONE Email Funnel
Are you leaving thousands of dollars in bookings on the table because your website has no opt-in? In this episode of Branded and Booked, I walk you through the exact funnel we set up for Cabins on the Cumberland that grew our email list to over 1,100 potential guests—people who have never stayed with us but are now primed to book. You’ll learn: Why simply having a direct booking site isn’t enough How to use pop-ups, giveaways, and promo codes to collect guest data The 5-email sequence we use to convert subscribers into paying guests How we’ve leveraged QR codes, ads, and social media to drive traffic The results we’ve already seen: $5,000 in bookings directly tied to this funnel Marketing doesn’t have to be complicated. With the right opt-in strategy, you can build a list of warm leads that generates revenue for you month after month. 📲 Ready to stop losing leads and start converting browsers into bookings? Hit play and I’ll show you exactly how we did it. ✨ Let’s stay connected: → DM me or follow → Visit or for more resources → Hop into my free Facebook group:
/episode/index/show/brandedwithsteph/id/37949160
info_outline
EP 211: Personal Update: Proof You Don’t Need It All to Keep Going
08/19/2025
EP 211: Personal Update: Proof You Don’t Need It All to Keep Going
A question I was asked recently stopped me in my tracks: “Steph, where does your willpower come from?” It made me reflect on my story—and here’s what I realized: you don’t need everything perfectly lined up to create the life and business you want. I didn’t have financial support for college. I didn’t have a mic for 200+ podcast episodes. I didn’t have a clear, linear path into entrepreneurship. But I showed up anyway. In this episode, I’m sharing the real side of that journey: ➡️ How my family’s financial crisis shaped the way I work and lead ➡️ What self-funding college taught me about grit and clarity ➡️ Why defining your “why” matters more than a perfect setup ➡️ How I navigate the overlap of being a mom, daughter, and entrepreneur ➡️ The boundaries I’ve set to keep family and health first If you’ve ever felt like you can’t start until you “have it all together,” this episode is proof you already have what you need. Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off. ✨ Let’s stay connected: → DM me or follow → Visit or for more resources → Hop into my free Facebook group:
/episode/index/show/brandedwithsteph/id/37865875
info_outline
EP 210: Why Your Instagram Isn’t Converting (and How to Fix It)
08/13/2025
EP 210: Why Your Instagram Isn’t Converting (and How to Fix It)
If you run a boutique hotel, micro resort, short-term rental, or property management company, your Instagram can lead to bookings — but only if you’re using it strategically. In this episode, I’m sharing why most hospitality brands miss the mark and exactly how to change that. We’ll cover: The one account setup mistake that instantly splits your audience (and how to fix it) Why your “pretty pictures” might actually be hurting your bookings The secret ingredient missing from most hospitality Instagram strategies A simple shift that turns passive scrollers into active inquirers How to make Instagram’s evolving features work for you — not against you The overlooked partnership that can fast-track your results in weeks, not years What to expect when you commit to a real strategy (and how long it takes to see traction) Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off. ✨ Let’s stay connected: → DM me or follow → Visit or for more resources → Hop into my free Facebook group:
/episode/index/show/brandedwithsteph/id/37751535
info_outline
EP 209: Behind the Scenes of Our Co-Hosting Business (and lessons I've learned)
07/22/2025
EP 209: Behind the Scenes of Our Co-Hosting Business (and lessons I've learned)
If you've ever wondered what co-hosting really looks like — the wins, the hard lessons, and everything in between — this is the episode for you. I'm pulling back the curtain on how we've grown our boutique co-hosting business, the boundaries we’ve had to draw, and the challenges that have shaped the way we operate today. Here’s what I cover in this episode: The difference between co-hosting and traditional property management Why slow growth with the right properties is the goal What I look for in new properties (and red flags I now avoid) The absolute hardest part of this business (cleaning, anyone?) Why documenting SOPs is non-negotiable — and how I finally got mine together The surprising way I landed some of our best clients What new co-hosts must get clear on before saying yes to anyone If you’re thinking about stepping into the co-hosting world — or already in it and feeling the weight of it all — you’re not alone. This one’s for you. ✨ Let’s stay connected: → DM me or follow → Visit or for more resources → Hop into my free Facebook group:
/episode/index/show/brandedwithsteph/id/37498895
info_outline
EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya
07/16/2025
EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya
Let’s be honest—building a co-hosting business sounds easier than it is. You think: I’ve got systems, I’ve got listings…now where are the bookings? Or worse—you get the bookings and then spend your nights cleaning up after guests who clearly missed the “no parties” line in your house rules. In today’s episode, I’m sitting down with Punith Upadhya, who went from managing two properties to twelve in under six months—and not by working more, but by becoming the version of himself who could lead at that level. We’re talking about: What it really takes to grow a co-hosting business from the ground up The wild guest story that forced Punith to overhaul his entire vetting system How to train your team to follow their gut (yes, really) Why your business growth will never outpace your self-image Tactical mindset habits that actually move the needle—without the fluff Whether you're deep in the weeds of short-term rental ops or dreaming about scaling without working 60-hour weeks, this convo is full of the perspective shift you didn’t know you needed. LINKS & RESOURCES: ➡️Connect with Punith on LinkedIn: ➡️Follow me on IG: ➡️Learn more at: ➡️Join my free Facebook Group:
/episode/index/show/brandedwithsteph/id/37421100
info_outline
EP 207: Why I Sold My First Short-Term Rental and What We’re Doing Next
07/08/2025
EP 207: Why I Sold My First Short-Term Rental and What We’re Doing Next
In this special solo episode, I get personal and share a raw behind-the-scenes look at where my heart, head, and business are at right now. From influencer beginnings in 2016 to a (game-changing!) pivot into coaching and consulting in 2020, and then again into the world of short-term rentals—this episode takes you through the honest evolution of what it means to build a business and a life that’s in true alignment. I open up about: Why I walked away from chasing arbitrary revenue goals The “two-year shift” cycle that always signals a big move How selling our first STR created more opportunity, not less Our family’s dream to hit the road for a year of camper life What it looks like to build and scale two businesses with intention Letting go of what success should look like—and rewriting it your way This is one of those episodes that’s less about strategy and more about soul. If you’ve ever felt the pressure to hit milestones that don’t align with your actual dreams, this one’s for you. Love this episode?: Follow along for more real-time updates: . Curious about STR branding and marketing support? Visit Join the free Facebook community for STR owners:
/episode/index/show/brandedwithsteph/id/37328615
info_outline
EP 206: Systems + Ops That Give You Your Time Back with Marisa Grover
07/02/2025
EP 206: Systems + Ops That Give You Your Time Back with Marisa Grover
If you’re still doing everything yourself in your short-term rental business, this episode is the sign you need to stop. I sat down with Marisa Grover—a systems + operations expert for STR owners—and we’re diving deep into the exact ways you can streamline, delegate, and actually get your time back. Whether you’re overwhelmed with guest communication, hiring cleaners, or just tired of being in your inbox 24/7… this one’s for you. Inside the episode, we cover: ✅ The first systems you must have in place (even if you're just getting started) ✅ Tools and automations Marisa recommends for saving hours each week ✅ How to decide what to keep doing yourself vs. what to outsource ✅ The mindset shift every owner needs to go from burnout → balance ✅ Real-world examples of STR owners getting out of the weeds If you're dreaming of running your rental like a real business—not just a second job—this episode will give you the next right steps. 🎧 Tune in now and start building systems that work for you.
/episode/index/show/brandedwithsteph/id/37249325
info_outline
EP 205: Cabins on the Cumberland Update: Financing, Partnerships, and Lessons Learned
06/24/2025
EP 205: Cabins on the Cumberland Update: Financing, Partnerships, and Lessons Learned
In this episode of Branded and Booked, I’m pulling back the curtain on our biggest project to date—Cabins on the Cumberland. I’ve been getting two questions over and over again: 1️⃣ “What would you do differently?” 2️⃣ “Would you ever do this again?” Spoiler alert: Yes, I would. But there are definitely things I’d change next time. I’m walking you through: The origin story of how this nine-acre riverfront development came to life (yes, it started with a Facebook post from my brow girl) The deal structure, bank process, and why we chose partners over raising capital What I would 100% change about the timeline, build order, and amenity placement Why sweat equity mattered, and how we managed roles, logistics, and full-on furniture delivery runs My honest take on whether I’d go new build or renovation for the next big idea What’s next (RV parks, campgrounds, glamping?? 👀) Whether you’re dreaming about developing a vacation rental community or knee-deep in one already, this episode will help you think more strategically—especially if you're planning to bring in partners or build from scratch. We’ve learned a LOT over the past year and a half, and we’re this close to wrapping the final phase. August 2025, let’s go. Have questions about building, partnerships, or STR strategy? DM me on Instagram or visit to learn how we help vacation rental owners turn their vision into a brand that books. And don’t forget to join my free Facebook group to !
/episode/index/show/brandedwithsteph/id/37120860
info_outline
EP 204: Why Influencer Marketing Still Works—But Only If You Do It Right
06/17/2025
EP 204: Why Influencer Marketing Still Works—But Only If You Do It Right
Why Influencer Marketing Still Works—But Only If You Do It Right Influencer marketing isn’t dead—it’s just misunderstood. In this episode, you’ll get the 411 on what’s working (and what’s not) when it comes to influencer strategy for boutique hotels, short-term rentals, and hospitality brands. You’ll also hear behind-the-scenes stories from recent campaigns (including one that turned a $0 stay into $7,000 in bookings), red flags to watch for, and the mindset shift owners need to make before diving in. If you’ve been burned by bad influencer experiences or feel overwhelmed by where to start, this is your permission slip to rethink the strategy—and do it the right way. What You’ll Learn: Why influencer marketing is not just about pretty photos and free stays The exact deliverables Steph includes in her influencer campaigns Metrics that actually matter (spoiler: it’s not likes) A $7K case study that proves influencer ROI Two influencer red flags you need to watch out for Why your organic content has to be dialed in first What makes an influencer pitch an instant yes—or a hard pass Bottom line: Influencer marketing works—but not if you hand over a free stay and call it strategy. Resources Mentioned: Want us to run your influencer campaigns or help you build your strategy from the ground up? DM “INFLUENCER” on Instagram and we’ll send you the details. Love this episode? Join my free → to keep the conversation going!
/episode/index/show/brandedwithsteph/id/37030575
info_outline
EP 203: 50% Direct Bookings with Zero Paid Ads? Here's the Strategy
05/20/2025
EP 203: 50% Direct Bookings with Zero Paid Ads? Here's the Strategy
This week on Branded and Booked, I’m sharing how (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it. Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you’ll learn: Why content is just one part of a bigger marketing picture How pairing SEO with storytelling builds long-term visibility The 3 C’s of marketing you need to revisit ASAP What to offer instead of a basic newsletter to grow your list Why collecting phone numbers matters (even if you’re not texting yet) How to prep during the slow season so you’re fully booked in the busy one What to keep in mind about partnering with local businesses ✨ If you're trying to grow a direct booking strategy that actually works, this one’s for you. DM me the word “INFO” at on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts. Love this episode? to keep the conversation going!
/episode/index/show/brandedwithsteph/id/36615985
info_outline
EP 202: Is Airbnb Trying to Prevent Direct Bookings?
04/17/2025
EP 202: Is Airbnb Trying to Prevent Direct Bookings?
Airbnb’s latest updates aren’t just platform tweaks—they’re a strategic move to keep hosts (and their guests) locked into Airbnb. From limiting outside links in communication to discouraging direct bookings, these changes could seriously impact how you grow YOUR business, build guest relationships, and maintain control over your brand. In this episode, I’m breaking down what the changes mean, why they’re a potential threat to independent hosts, and most importantly, how to stay in control of your brand, your business, and your bookings. Whether you’re new to hosting or own multiple properties, this episode will help you take ownership of your short-term rental brand, so you’re not just building someone else’s platform. What You’ll Learn: ✅ What’s changing on the Airbnb platform ✅ Why relying solely on the platform is riskier than ever ✅ How to capture your guests’ information while they’re at your property ✅ How to build a guest pipeline you actually own (hello, email list + direct booking!) ✅ The key marketing assets every STR host needs to future-proof their business Resources Mentioned: 🔗 Read Airbnb’s Policy Updates → 📲 Connect with me on Instagram → 🎙️ Love this episode? Join my free → to keep the conversation going!
/episode/index/show/brandedwithsteph/id/36199900
info_outline
EP 201: Don’t Take My Word for It: STR Marketing Bootcamp Success Stories
03/21/2025
EP 201: Don’t Take My Word for It: STR Marketing Bootcamp Success Stories
In today’s episode of Branded & Booked, I’m handing the mic to three incredible short-term rental business owners who went through my last round of STR Marketing Bootcamp—April, Cathleen, and Jess. Each of them has a different business model, different challenges, and different results, and you’ll hear firsthand how this 12-week live coaching program helped them build a powerful brand and marketing system that leads to more direct bookings and increased guest loyalty. What You’ll Learn in This Episode: ✔️ Why relying only on OTAs (Airbnb, Vrbo) limits your business growth ✔️ How these STR pros built a renowned brand and systemized their marketing ✔️ The behind-the-scenes of an STR lifestyle photoshoot (and why it matters!) ✔️ Real results from real business owners who made the shift to direct bookings Meet Today’s Guests & Connect With Them ✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA & NV | Boutique STR consulting & co-hosting business 🔗 Follow along: | ✨ Cathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business & travel experiences 🔗 Follow along: | ✨ Jess – Wander North | Northern Michigan Vacation Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: | Resources & Links Mentioned 🔥 Want to learn more about STR Marketing Bootcamp? Join the waitlist → 📲 Connect with me on Instagram → 🎙️ Love this episode? Join my free → to keep the conversation going!
/episode/index/show/brandedwithsteph/id/35801155
info_outline
EP 200: STR Marketing Simplified All About Your Brand Strategy
03/19/2025
EP 200: STR Marketing Simplified All About Your Brand Strategy
Be honest: Have you ever said “Oh, I own an Airbnb,” when asked what you do? Now imagine the difference between that and saying something like “I run a short-term destination for young couples.”. The difference? Branding. In this episode, we dive into what makes an Airbnb (or any business) go from just another option to a must-experience destination. Because let’s be real—every industry is saturated, and standing out isn’t about being the best; it’s about creating a feeling that guests fall in love with. What You’ll Learn in This Episode: ✨ How to turn your Airbnb into a raving guest magnet ✨ Why a brand is more than a logo—it’s an emotion ✨ What branding is NOT (and why most hosts get it wrong) ✨ The key to making guests feel transported—not just accommodated ✨ The ultimate way to differentiate in a crowded market This episode will change how you think about standing out in a competitive space. Because when you build a brand people connect with, they won’t just stay once—they’ll keep coming back. Steph on Instagram: and . And don’t forget: Join our Free Community >>.
/episode/index/show/brandedwithsteph/id/35771065
info_outline
199: BTS of The Asheville Affair
03/12/2025
199: BTS of The Asheville Affair
Some short-term rentals offer a place to stay, but some create an unforgettable experience… The Asheville Affair offers a trip guests will never forget. In this episode, we’re taking you behind the scenes of how we designed, branded, and launched a short-term rental built for bachelor and bachelorette groups—and how you can apply these strategies to make your own rental stand out. You’ll learn: ✔️ The strategy behind designing a space that stays booked (it’s more than just good decor) ✔️ How we crafted an experience-first brand that attracts high-value guests ✔️ Key lessons from launching a rental that commands premium pricing If you want to move beyond generic listings and create a rental that’s the only choice for your ideal guests, this episode is packed with insights you can use. 🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word ‘workshop’ on Instagram, and I’ll send you access to an exclusive free training inside my Facebook group >>!
/episode/index/show/brandedwithsteph/id/35646485
info_outline
EP 198: Stop selling your amenities. Do THIS instead!
03/06/2025
EP 198: Stop selling your amenities. Do THIS instead!
Are you relying on your amenities to book your short-term rental? Saying “We have a hot tub” or “We have a sauna” is fine—but it won’t set you apart in a crowded market. (Trust me, there’s a better way!) In this episode, we’re talking about how to move beyond a basic amenities list and: ✔️ Create a branded guest experience that makes your rental unforgettable ✔️ Sell the story of your stay so guests feel emotionally connected before they even book ✔️ Use simple, strategic tweaks to increase demand and justify premium pricing The goal? To make your rental the only choice for your ideal guests—because they’re not just booking a place to stay… they’re booking an experience. 🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word ‘workshop’ on Instagram, and I’ll send you access to an exclusive free training inside my Facebook group !
/episode/index/show/brandedwithsteph/id/35553705
info_outline
EP 197: Social Media Marketing for STRs
02/04/2025
EP 197: Social Media Marketing for STRs
If you own a short-term rental (STR), you’ve probably wondered: Do I need an Instagram account for my property? Is social media even worth it? In this episode, I’m breaking down exactly how to approach social media marketing for your STR—without wasting time or energy. Here’s what I cover: Why choosing one platform first is key (and which one to start with) The surprising reason email marketing is actually more important than social media How to increase direct bookings (and rely less on Airbnb/VRBO) Whether or not your STR needs its own Instagram account If you’ve been struggling to market your STR or aren’t sure where to focus your efforts, this episode is for you! I’d love to hear your biggest takeaway from this episode—tag me when you listen so we can connect! Steph on Instagram: and . And don’t forget: Join our Free Community >> .
/episode/index/show/brandedwithsteph/id/35138930
info_outline
EP 196: Direct Booking Secrets: Breadcrumbs for Your Airbnb Listing
01/28/2025
EP 196: Direct Booking Secrets: Breadcrumbs for Your Airbnb Listing
Branding. Marketing. Direct bookings. If you’ve ever wanted to rely less on platforms like Airbnb or VRBO and take full control of your short-term rental business, this episode is for you. We’re diving into practical, no-fluff strategies to help you stand out, attract more direct bookings, and create a guest experience that leaves people raving (and returning). From branding tips that position you as the go-to host to marketing secrets that feel authentic and effective, this episode is packed with actionable advice to help you: Create an epic guest experience. Handle less-than-stellar guest experiences. Encourage repeat bookings without relying on third-party platforms. I’d love to hear your biggest takeaway from this episode—tag me when you listen so we can connect! Steph on Instagram: and . And don’t forget: Join our Free Community >>
/episode/index/show/brandedwithsteph/id/35037095
info_outline
EP 195: Strategies to Increase Your Bookings During Slow Periods
01/14/2025
EP 195: Strategies to Increase Your Bookings During Slow Periods
Whether it's seasonal, economical, or due to shifts in the market, slow seasons will happen. But this doesn't have to mean slashing your prices to get bookings... In this episode, we’re talking about practical, no-fluff strategies to bring in guests, even when business feels quiet. From smart marketing moves to creative ways to reconnect with past clients, I’ll show you how to attract more customers without discounting your value. If you’re ready to make slow months work for your business (instead of against it), hit play now! Make sure to tag me when you listen so we can connect! Steph on Instagram: and And don’t forget: Join our Free Community: .
/episode/index/show/brandedwithsteph/id/34845230