Brand On Fire Podcast
I’m your host, Jessica Krewson, and each week I’ll be answering all of your burning questions on building your personal brand, getting visible, and showing up as the authentic, powerful YOU... in business and in life! You can also look forward to candid conversations with incredibly knowledgeable, inspiring, and influential women who have created powerful personal brands and have expertise in topics you MUST know to build YOUR powerful empire. I am excited for you to show up, get visible and be the real you so that your audience can't wait to be in your stratosphere. Gone is the era of working hard and being a taskmaster. Having an authentic brand is the way to building an influential vortex so your audience becomes obsessed with what you're up to. AND it gets to be fun, simple, and maybe even a little alchemical! Let's get this party started! (Description by Jessica Krewson)
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28. Premium Client Attraction
11/18/2021
28. Premium Client Attraction
"But I want to help everyone! Everyone needs what I have to teach!" Yes, and..... when you narrow the focus and use specific languaging, messaging, you're going to get the response, "I felt like you were talking to me." You can't figure out what that messaging is, that alluring craveable message is if you don't know them, what their interests are, where they like to shop, eat, everything! You have to start narrowing down. And to help you do this, in today’s episode, I give you questions - and time, to start writing these things down and figurie out how to create your premium client attraction. Key Points Discussed: (01:15) Narrow down your ideal client (04:28) Know them better than you know yourself (06:01) We all need branding (15:15) Workshop questions to ask to clarify your ideal client (28:03) We are talking to ONE person (31:51) Bonus tip (31:37) How often should you be doing this? I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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27. Scripting for Success
11/18/2021
27. Scripting for Success
Are you ready to find out what makes a brand stand out and become alluring? I am so excited to talk to you about what it takes to create an alluring brand, a craveable brand! In this episode, I’m sharing with you how to use scripting for success. Did you know you’re already running a script? “I can’t do it. This is gonna be hard. Why did he say this? Why did she say that?” If you’re running a script anyway, why not run one that works for you?? This is how we can start to really, really create our own lives. And, you can use this trick for everything in your life, not just business! You will definitely want to grab a pen and paper to take notes today. I will be giving you a ton of juicy, juicy stuff! Key Points Discussed: (01:15)Intro into creating an alluring brand (03:31) Take risks! (12:55) Scripting (22:40) They key with scripting (24:53) My personal experience (25:47) Write in the present tense (27:33) My clients scripting success story I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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26. Things I Am Learning While Traveling in Europe
11/03/2021
26. Things I Am Learning While Traveling in Europe
Do you do the same thing day after day, week after week? I know especially with the pandemic I was hearing a lot of people saying they were tired of staring at the same 4 walls every day. One of the things I’ve learned while traveling through Europe is how important it is to TRAVEL!! Today I want to share with you what I learned while traveling in Europe. I talk about how I condensed my worktime from 4-5 hrs down to 1 ½ hrs, how we are in the era of being YOU, and why traveling, changing up our routine, and seeing something new is SO beneficial to you and your business. If you feel like your website or social media needs to more authentically showcase you, then DM me and let’s chat! Key Points Discussed: (01:00) I’m in Europe! (01:48) One of the reasons I truly love traveling (03:00) How I got 4-5 hours of work done in 1 ½ hrs while traveling in Europe (4:36) Stop hiding the real you! (06:01) Your website and social presence is more important than ever (06:52) The power of decisions (09:43) Travel, get out of your routine, see something new! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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25. Market Your Genius with Nikki Nash
10/27/2021
25. Market Your Genius with Nikki Nash
Life has a funny way of taking you places, as I’m sure you’ve all experienced! Nikki Nash is no exception. In today’s episode, she’s sharing her journey of becoming The High Vibe Marketing Mentor, where she helps people build their personal brand, become more known, and build profitable businesses from their magic, experiences, and zone of genius. (Isn’t she great?!) She has such a beautiful soul! We talk all things branding, her book , as well as life, business, entrepreneurship, being a badass woman, and so much more! Find out more about Nikki and follow her on Instagram Key Points Discussed: (00:55) Intro to Nikki and her journey to entrepreneurship (07:06) Nikki’s key learning points in her entrepreneurial journey (09:01) What to do to get out of a funk (12:19) What is the most important element of branding? (14:46) The most significant part of writing a book (20:35) The lack of marketing advice from black women + marketing as the authentic you (31:17) What to do to see amazing momentum I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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24. Kassi Underwood - Speaking Your Truth to Build Your Brand
10/20/2021
24. Kassi Underwood - Speaking Your Truth to Build Your Brand
Today we have a special episode!!….. It’s my FIRST interview episode with such a special guest and I just love this woman to death! Her name is Kassi Underwood, and she was Harvard’s first meditation advisor, has a Masters in Divinity, from Divinity School, author of , and the founder of a mastermind called Money Metaphysics for Maverick Women. In today’s episode, we talk about what is one of the most important things for women to know when it comes to money metaphysics, business, money energy, and what speaking the truth to build your brand really means. Kassi dropped so many pearls of wisdom today! She is such a pleasure to be around, and be in the energy of. Enjoy the interview! Find out more about Kassi at and follow her on IG Key Points Discussed: (03:27) What is one of the most important things for women to know when it comes to money metaphysics, business, the creation from that place? (06:00) What does it mean to speak your truth? (11:05) Let’s talk about money energy! (22:31) How people-pleasing and codependency shows up in our finances. (26: 14) I ask Kassi what she loves about her work (27:55) The importance of morning practice (34:10) What makes Kassi’s brand feel like fire to her? Resources Mentioned: Sign up for Alchemy Magicmind at >><< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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23. Team Communication Quick Tips
10/13/2021
23. Team Communication Quick Tips
One of the most challenging parts of having a team - and maybe life in general, is communication. Whether you have 1, 2, 50, or100 people on your team as direct employees or independent contractors, I’m giving you some quick tips that will be sure to help you start communicating more effectively with your team! So grab a pen, and grab a paper. Let’s go! Key Points Discussed: (02:00)Put your CEO hat on (05:26) Stay curious (08:50) Weekly team meetings (12:17) Use numbered lists for clear communication (15:12) Recommended tools for project management (16:19) Plan ahead! (17:00) Dream to team process Sign up for Alchemy Magicmind at >><< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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22. How To Make Your Brand Sticky
10/06/2021
22. How To Make Your Brand Sticky
Have you ever looked down on your space, your own industry, or even Apple, Starbucks, the Four Seasons Hotel, even personal brands like J-Lo, Shakira, Gwen Stafani? They all have a certain presence. It’s this thing that makes a brand sticky as they say. I’ve shared about consistency, and same-brand colors, pallets, and imagery, etc. All of which is very, very important, but we’re going to talk today about what you’re keeping hidden from everybody. There is no one size fits all. In today’s episode, I talk about getting yourself out of the strategy box, and start letting your weird be your wealth! Let’s start making YOUR brand sticky! Key Points Discussed: (01:52) What is a sticky brand? (04:27) Find out what makes your brand sticky (09:14) Real is so much better than perfect (11:40) The benefit of shortening the time between presentation and receiving value (18:04) Your weird is your wealth Sign up for Alchemy Magicmind at >><< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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21. Hiring a VA Best Practices
09/30/2021
21. Hiring a VA Best Practices
You’re not meant to play small! You’re meant to do big things! To be a leader - to lead, to share your knowledge, what’s on your heart and in your mind and radiate from your soul, we cannot do it alone! To build a great business requires a team. It requires you to step more into leadership, ownership, CEO vibes and allowing people who are over the moon excited to help and serve you in ways that are their zone of genius. I want you to feel comfortable hiring your first VA (or third!), and that’s why I’m sharing this with you today. Key Points Discussed: (07:30) Who are you looking for when hiring? (08:44)What tasks can they do, and what do they need to know to do them? (10:35) Go find some people! (12:52) The application process (13:17) Let’s talk rates (16: 45) Putting it into perspective (20:11) Recap Sign up for Alchemy Magicmind at >> << I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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20. Money Manifestation
09/22/2021
20. Money Manifestation
Today I want to talk about something that isn’t really brand related, but it is very important. And that is: Money, money, money!! If you are ready to reach your money goals, push yourself to the edge, and start making your dreams your reality, then this episode is for you! Key Points Discussed: (02:04) Money mindset (04:25) Where to begin (06:06) Figure out your numbers (10:00) Be open to receiving (12:49) Be like an allstar athlete! (13:40) It’s not going to hurt to try Sign up for Alchemy Magicmind at >><< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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19. Get Over Your Fear of Being Visible
09/15/2021
19. Get Over Your Fear of Being Visible
I’ve heard this a lot, “I’m afraid to go live, I’m afraid to go live. I’m afraid to go live.” So I want to address these little fear bubbles because they never stop coming! I’m not saying it’s easy to go live, or you’re not going to be afraid. You might come up against some resistance every time you do it, but that’s ok! Feeling the fear is ok! In today’s episode, you can find out how to get over the fear of going live. Key Points Discussed: (01:21) How do you get over the fear? (02:31) YOu can’t make it about you! (07:10) What you can do instead of a full live on Facebook (08:47) More times equal less fear (09:51) Recap Resources Mentioned: Sign up for Alchemy Magicmind at >><< Join my Private Facebook Group at: https://www.facebook.com/groups/brandglowupparty I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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18. Visualize Your Way to Success
09/08/2021
18. Visualize Your Way to Success
This is one of my favorite topics! Because contrary to popular belief, working harder, struggling, putting in more hours, putting more things on your to-do list, are not the things that actually make you successful. It’s so much about your energy more than anything else! If you’re coming to the table needy, greedy, and wanting money more than anything else, whatever is happening between your two temples, will dramatically affect your success. So today I’m going to be sharing with you what I do to help visualize my way to success! Think this sounds like a lot of work? You’re doing it already! You’re manifesting already! You’re visualizing already! So why not do it in a way that helps you rather than hurts you? Key Points Discussed: (02:45) How your brain works (04:53) How to put the right energy into your visualization (08:00) The science behind it (09:41) It’s all energy! (12:00) You’re doing it already! (13:01) What about when it gets hard? (14:34) What to do if you’re committed to visualization Resources Mentioned: Join my Private Facebook Group at: https://www.facebook.com/groups/brandglowupparty I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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17. How to Plan Your Next 90 Days
09/01/2021
17. How to Plan Your Next 90 Days
We are talking planning today! I’m going to give you some of my tips and tricks for planning in 90-day increments. I have yearly plans as well, but I like to whittle it down to a 90-day container because it is really palatable and easy for me and my team to navigate! Even if you don’t have a team that’s ok. You always want to have a plan! You don’t want to wake up one day like, I don’t know what to do or what I'm supposed to promote! What's happening? So, you definitely always want to have at least a 90-day plan in place! In today’s episode, you can find out what my first step is in my 90-day plan, what to do if you don’t have any money coming in, or if you need to just push yourself to make 10% more in those 90 days. And as you’ll hear, once I have my goals in place I like to reverse engineer. So, I like to decide on my goals, then figure out what actions I need to take to make those goals a reality! (01:54) Why planning is so important! (2:10) My first step - financial goals (4:17) You can only market one thing at a time (05:25) We underestimate what we can do in a year overestimate what we do in a day. (09:10) Let’s talk! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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16. When Things Aren’t Perfect
08/25/2021
16. When Things Aren’t Perfect
Things don’t always go according to plan, but that’s ok! Things happen! We can always come up with excuses and reasons not to do something. But in today’s episode, I’m sharing with you all of the reasons you need to stop coming up with excuses, don’t let them hold you back, and make a commitment to show up no matter what. There is no such thing as perfect! Perfect is boring! (1:48) Things don’t always go as planned (7:52) Celebrate every step of the way! (8:11) What to talk about in a live? (10:45) Use your life circumstances to relate back to your business? (13:30) You got what you need I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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15. Slow Down to Speed Up and Email Marketing Quick Tip
08/19/2021
15. Slow Down to Speed Up and Email Marketing Quick Tip
I want to talk about something very important. We are in a big transition. We are in a Mercury retrograde. We are in all kinds of crazy planetary stuff. So, if you're feeling this urge to pull inward, if you're feeling this desire of completion, or have a need to kind of settle yourself or you're feeling like, oh my God, what's next? I want to invite you all to slow down to speed up. In today’s episode, I’m also giving you a quick email tip. One that will help your audience get to know you, how you deliver your information, and what kind of expertise you can offer them, and get them into your stratosphere! Enjoy! (2:06) We forget to take stalk and actually look at what’s going on in our lives (3:30) Let’s find your energy leaks! (6:42) A loop I need to close (7:48) Let’s start closing those loops! (8:38 ) Email marketing tip Resources Mentioned: Grab your FREE Personal Brand Archetype quiz at: http://www.designkrew.com/quiz Join my Private Facebook Group at: https://www.facebook.com/groups/brandglowupparty Check out Episode 6: I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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14. From Zero to Dream Brand
08/04/2021
14. From Zero to Dream Brand
Today’s episode is a little bit of a role reversal. It’s an interview I did on my friend Doug’s Podcast, The Happiness of Pursuit. In today’s episode, I want to share with you what I call my ‘zero moment.’ How I became an entrepreneur, and how I’ve built up my dream brand - Designkrew to what it is today. I left what I thought was my ideal job to follow my vision and dreams! If you are someone that has some big dreams, big goals and has been hesitant at all to go for them, this episode is for you! Take my fun Brand Archetype quiz at https://www.designkrew.com/quiz (04:32) What I was doing before starting my agency (07:37) How I worked through my fears (09:28) Using our gut instinct to make decisions and learning from our mistakes (12:05) Did I second-guess myself? (16:30) The more dangerous place to be is comfortable (21:21) Why your brand message is so important (24:02) Is your identity and work that you do separate? (26:45) Focusing on the impact of your work I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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13. How to Niche Down
07/28/2021
13. How to Niche Down
You can only do so much when you’re trying to please all the people! They all have very different needs, desires, things that they’re after, and you literally can’t address them all. You just can’t! So niche down, niche down, niche down! This one is hard for a lot of people….. Because you’re a giving, loving person, you want to help all of the people all of the time but it’s not only going to make your life very challenging because it’s very difficult to market to everybody. But, it will be harder for your audience to know that you’re actually speaking to them and solving their problem or overcoming their challenges. By niching down, you will be able to serve in a greater capacity! And ultimately, niching down is the key to really successful messaging. (01:30) The importance of niching down (03:47) So how do you niche down? (07:30) Addressing your potential clients pain points (09:37) The key to successful messaging I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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12. Morning and Evening Routines
07/21/2021
12. Morning and Evening Routines
I don’t know about you but I can never get enough of what peoples’ morning and evening routines are! I’m always curious about what people do to be successful or set themselves up for success. I had a few of you ask me about my morning routine and evening routine, so here we are! Having a set morning and evening routines is really what helps elevate myself to my next levels without burnout. This is definitely one of the key pieces that I’ve put into place, so in today’s episode, I’ll fill you in on what I do for my morning and evening routines. DM me on Instagram . I want to know what you’re morning and evening routines are, too! (01:20 ) The benefits of having a set morning and evening routine (03:35) My morning routine (08:08) My evening routine (09:55) Keep it simple & adapt it to you! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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11. You Are a Walking Billboard
07/14/2021
11. You Are a Walking Billboard
You are a brand. We get into the specifics of what that means in today’s episode! A lot of people think Apple’s a brand, and Nike’s a brand. But it’s stuff, it’s things. But in personal branding, you are a walking, breathing, billboard for your brand. What you put out into social media, your emails, the way you look and dress, it’s all a reflection of your brand! This isn’t about perfectionism or pushing ideals upon you as a woman. It’s not about being perfect, perfect, perfect. But you now have to move into the space of you are a living, being, billboard for your brand. (01:00) What being a brand is all about (02:27) What my trip to Italy taught me (05:07) We are living in the day and age of personal branding I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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10. When You Want to Quit
07/07/2021
10. When You Want to Quit
What do you do when you want to quit? This is going to happen to you over and over again on your entrepreneurial journey. I’ve been there! Every entrepreneur, every business owner on the path less traveled is going to hit these “I want to quit.” moments. Usually, for me, I just want to crawl under the covers and hide, or it means that there’s something just not in alignment anymore. I want to affirm that you are not alone in this feeling. It’s natural, normal, and to be expected! And, there’s a way out, I promise you! So check out this episode for my tips on getting through these ‘Oh no’ moments in your business and you feel like you just want to quit! Enjoy! (01:17) What do you want to do when you want to quit (03:57) There’s a way out, I promise you! (06:24) How to find your business bestie (07:59) Allow those emotions to come out (11:35) Look for what’s not working (14:34 ) Have a mentor (17:32) Give yourself some grace I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
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9. Productivity for Whimsical People
06/30/2021
9. Productivity for Whimsical People
Do you ever wonder how to hack the productivity monster?!? From one creative being to another, I mean I love a good checklist or to-do list, but I also have shiny object syndrome. So today I want to give you some of my favorite productivity hacks that I use whenever I remember, as often as possible, especially when I feel like nothing is getting done and I’m getting frustrated! This is a gift to give to yourself because it will help you so tremendously - speaking from experience. So try these productivity hacks for creative people, you shiny, magical, wonderful butterflies that you are! Tell me your takeaways, your results, I wanna know! I wanna know! (01:44) Structure is not a limitation! (3:07) Morning routine (03:51) Journaling for productivity (06:29) Set a certain amount of time with NO distractions! (09:01) Recap (11:35) Navigate your energy levels (13:05) How to get your tasks done that might not be on the top of your list (15:24) This is a gift to give to yourself! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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8. The Power of Story Telling
06/23/2021
8. The Power of Story Telling
What was one of those pivotal moments in your life that just changed everything? Or set a tone, or made you fall in love with something that you’re now providing as a product or service? That’s a HUGE story for your brand! Storytelling - it’s what has bound us together as a people since the beginning. I used to tell myself, I’m not good at storytelling. I’m really not good. I used to remember my husband or a friend telling stories and they were just so good. I was making it too complicated. Your story is pivotal to your brand! Pivotal! And it doesn’t have to be that complicated! It’s one of the most important things you can do to create powerful content that will resonate with your audience. What do you need to do - have to do to tap into your story? In today’s episode, I will be telling you one of my stories. I won’t be giving you the 1.2.3. And I hope you will be able to feel it. And in turn, understand the power of storytelling! (01:28) Your story is pivotal to your brand (02:47) What you need to do to tap into your story (07:20) Do you see how I didn’t just give you the 1.2.3? (10:54) Your assignment I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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7. The Most Important Thing
06/16/2021
7. The Most Important Thing
You guys have all heard the concept, three feet from gold? You’re digging, and digging and digging and you’re just one inch away from reaching that ideal customer and you give up. You were right there, you were so close. Keep showing up. How do you stay consistent even when you really, really, really don’t want to? Or you just forget? Or life gets in the way? Or 101 million other things happen in your life? You’ve heard it before work smarter, not harder, let it be easy. This is all about you showing up in your brand consistently. Why are Starbucks and fast food so successful? It’s reliable! You know what to expect Every. Time. You know it’s gonna be good. You know what it’s gonna taste like. You don’t think about it. This is how you want people to feel about your brand! (00:51) How to stay consistent even when you really don’t want to ( (03:04) Sometimes consistency is hard but I’m here to make it easy (06:43) What showing up consistently shows your audience (07:27) What separates the ones who succeed and the ones who get by I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic! Join me in my Facebook Group, Your Brand Glow Up Party!
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6. Grow Your Email List
06/09/2021
6. Grow Your Email List
Email marketing is not dead! And many of you have asked how to grow your list. Email continues to be the main driver of customer retention for small and mid-size businesses. Don’t get me wrong, I love social media and going on there and connecting with our audience, but email marketing is still a huge, huge force to be reckoned with in the realms of connecting. Connecting with your audience, adding value, acquiring customers, retaining customers. Please, please, please do not leave this out of your branding and/or marketing mix. In today’s episode, I want to share how we have grown my email list by over 900% and ways for you to start growing yours too, and hear why I believe it’s such a valuable asset to your business and what action I want you to take THIS WEEK! (02:48) Creating a free offer that’s right for you (09:33) I want you talking about it! (13:27) What kind of emails I enjoy - and what we put out (15:30) Email is a valuable asset because you OWN it (16:48) Your action I want you to start taking Grab your FREE Personal Brand Archetype quiz at I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , leave a rating and review, and tune in every week to get your dose of branding magic!
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5. Get Over Your Fear of Going Live
06/02/2021
5. Get Over Your Fear of Going Live
Have you ever had the fear of going live? On the Gram, in the Facebooks, maybe even recording a podcast being interviewed, being in the public eye? I totally freaking get it. Like what am I going to say? What if they’re not interested. I've said it all before. What’s the new thing? It’s already been done….blah blah blah Whatever the reason you have for not going live - it’s no excuse! Your audience needs to hear what you have to say. Wants to hear what you have to say. How else are they going to know what you’re all about, and all the mad skills you have to share with them if you don’t? In today’s episode, I’m going to give you some tips to get over this fear. Let’s do this! (01:23) Your audience needs to know what you have to say (02:08) Self-proclaimed introvert here! (03:52) How can you get over this fear of going live? Tip#1 (06:15) Tip #2 (07:13) My all-time favorite tip (09:51) Your voice and experience, everything you’ve went through will be helpful for your audience (10:53) Your assignment I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the , share your reviews, and tune in every week to get your dose of branding magic!
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4. Give ‘Em What They Want
05/17/2021
4. Give ‘Em What They Want
Today I want to talk about the customer journey. AT least the very beginning parts, because I think this is a huge topic that doesn’t get talked about enough. This is NOT about cold DMs. If you think approaching your customer any different than walking up to someone and asking them to marry you, you better listen to this episode. With branding, you are building a relationship. You are showing up consistently, authentically as yourself. You are building a relationship with your audience. So it’s imperative that you get to know who your audience is, who your ideal client is, every step of the way. We’re going to go into the first stages of your customer’s journey of knowing who the heck you are. (01:40) First stages of your customer’s journey (05:30) What you are doing that confuses your audience (07:20) How to really get specific about providing value to your ideal customer (08:45) Why this is the most important step (09:53) What will make them follow you and/or engage with you I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
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3. Get Over Imposter Syndrome
05/17/2021
3. Get Over Imposter Syndrome
Can we get over imposter syndrome, please?? It’s probably one of the hardest things to do when you’re getting more visible, getting out there, doing your thing, right? I speak from personal experience. I’ve had all of the negative voice chatter, that I know all of your experience, too. People have more experience than you, they can do it better than you, they have prettier hair, whatever the case may be. The truth is, you know what you know because you know it. You think everybody else knows what you know, and that is not the case at all. (00:54) Let’s get over imposter syndrome (05:05) It’s often the ones that are very good at what they do that question themselves the most (06:53) What imposter syndrome really is (09:30) Finding your message (14:25) Anything is possible for you I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
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2. Make the Brand Commitment - A Love Story
05/17/2021
2. Make the Brand Commitment - A Love Story
Committing to your brand. What the heck does that mean? It goes well beyond the pretty fonts, colors, aesthetics, palettes. There’s a brand commitment that needs to take place. This is not hard when you own your value when you own everything that you’re up to. So how do you commit to a brand? What if you get bored or like several different things? It doesn’t have to be hard. Let me first tell you why it’s important to commit to a brand. (00:53) what does committing to your brand mean? (03:38) What are your brand values? (07:28) Showing up consistently from this place of brand value (14:19) You don’t need everybody to love you (15:17) Your assignment I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
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1. You Are Your Special Sauce
05/11/2021
1. You Are Your Special Sauce
Everything you’ve been through is part of your brand. Share your story, share what you’ve went through that’s made you, YOU. Allow them to be a pivotal, foundational point of the story that you tell, that is your brand, that is your business, share yourself, share your values, share what’s important to you. This is what’s going to attract your audience. This wild do it. You have beauty to share! YOU are the secret sauce, you, you, you, you! So often the question I get asked from clients and people in my life, is “How do I make my brand authentically me?” And I keep coming back to - no one is like you. No one has your story. No one has your voice. I want you to remember that multiple people can have the same skill set! Stop comparing yourself to everyone out there doing the same thing. Let me light a freakin fire under your booty, and be your reminder that no one is like you! And guess what? Your audience, your particular people who are meant to be heard, seen by you are gonna LOVE what you do! (01:09)How do I make my brand authentically me? (04:26) I was a self-proclaimed introvert who didn’t want to be in front of a camera (05:17) What happens when you show up as you (10:25) Everything you’ve been through is part of your brand (11:46) You’re assignment (13:45) The 1.2.3. On finding your secret sauce I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!
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Everyone Has a Brand Story! | My Journey
05/11/2021
Everyone Has a Brand Story! | My Journey
Everybody has a story to tell. Including you. But here’s a little bit of mine. This podcast has been on my heart for a very long time. My name is Jessica Krewson I’ve been a branding and marketing expert for over 14 years. I’ve helped hundreds of brands and businesses get online execute products and programs and really market themselves so they can make an impact in the world. I decided I couldn’t stay behind the scenes anymore and I needed to get in front of you and start sharing what I know to help you grow and build your own personal brand and business. (00:59)Welcome to Brand On Fire Podcast! (01:52)My childhood story (03:10) Fast forward to adulthood and my ‘zero moment’ (04:57) I love building brands and businesses for my people (06:00)Everybody has a story to tell Screenshot and tag me on Instagram If you haven’t already follow the Brand On Fire podcast, leave a rating and reivew, and tune in every week to get your dose of branding magic!
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