Backcountry Marketing
Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal challenges, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.
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Fireside: What Makes a Compelling Story?
04/17/2024
Fireside: What Makes a Compelling Story?
What makes a compelling story? There are two ingredients that are crucial to a good story and in this Fireside episode, Cole shares some insights he noticed while attending the premiere of Port Side Production's latest feature documentary film with Athletic Brewing Company. Check out the film "" // These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand. // Curious how your brand’s storytelling efforts stack up? Take this to evaluate the health of your brand storytelling.
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State of the Outdoor Economy
04/10/2024
State of the Outdoor Economy
In this episode, shares insights and observations about the economic state of the outdoor industry. It’s common news that the COVID boom than bust has spun the industry into a downward spiral but Matt sheds some new light into the predicament as well as opportunities that could break the industry out of its spiral. Matt has 51 years of experience in the retail industry and currently advises outdoor + athletic businesses based on data and insights. If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Fireside: The Bedrock of Storytelling - Art of the Interview
04/03/2024
Fireside: The Bedrock of Storytelling - Art of the Interview
An interview is the bedrock of storytelling. It has the potential to make or break the content that’s being produced. In this episode, Cole Heilborn shares tips and tricks after running hundreds of interviews for leading brands in the outdoor industry. Takeaways -Preparation and casting are crucial for successful interviews. - Active listening and asking follow-up questions are essential. - Interviewers should balance managing and restraining the conversation. - Creative liberty can be used while honoring the truth of the interviewee's story. // These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand. // Curious how your brand’s storytelling efforts stack up? Take this to evaluate the health of your brand storytelling. This podcast is produced by We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Stop Marketing My Town - Marketing & Overtourism
03/27/2024
Stop Marketing My Town - Marketing & Overtourism
Everyone wants to get outside. Time and time again we see headlines about overtourism and the downsides of destination towns being flooded with people. What role does marketing play in fixing this problem? Is marketing to blame? Kylie Kullack is the Head of Client Engagement at STRUCK, STRUCK is an agency that has seen tremendous success driving people to tourist destinations around Utah and in this episode, Kylie shares insights about this evolving conversation from the front lines. In this episode, Cole and Kylie discuss: The future of healthy tourism Measuring resident sentiment Changing KPIs of tourism success AI and tourism Marketings role in this problem You can catch up with Kylie and learn more about STRUCK . If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
03/20/2024
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
What is the value of a loyal audience? This is a big question that many brands ask themselves as they evaluate whether or not to pursue brand storytelling. In this episode, we explore the dollars and cents of customer loyalty, how brand storytelling builds loyalty with an audience, and how the countless decisions in the filmmaking process are opportunities to either build or break trust with a brand's audience. Takeaways - Brand storytelling helps differentiate a brand and build an engaged and loyal audience. - Building trust through brand storytelling can have a significant impact on a brand's bottom line. - Transitive trust is a powerful tool in brand storytelling, where trust in characters on screen translates to trust in the brand. - Resonating with the audience, choosing appropriate locations, ensuring authenticity, and paying attention to supporting details are crucial in building trust through brand storytelling. Chapters 00:37 - The Value of Being Different 01:31 - The ROI of Loyalty through Brand Storytelling 03:25 - The Impact of Loyalty on the Bottom Line 04:24 - Transitive Trust in Brand Storytelling 05:49 - Opportunities to Build Trust in Brand Storytelling 06:44 - Resonating with the Audience 07:41 - Choosing Locations that Resonate 08:07 - Authenticity in Brand Storytelling 09:03 - Supporting Details in Brand Storytelling 10:00 - The Importance of Asking the Right Questions // These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand. // Curious how your brand’s storytelling efforts stack up? Take this to evaluate the health of your brand storytelling. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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AI - The Future is Changing
03/13/2024
AI - The Future is Changing
Liz Esche is the Head of Marketing at , a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry. In this episode, Cole and Lindsay discuss: The future of websites and personal AI Gated vs ungated content and the flood of AI-generated content The importance of brand trust in this new future Email marketing and other categories AI might disrupt You can catch up with Liz and tune in for their upcoming about building automations without code If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Fireside: Is Your Jacket Really Unique?
03/06/2024
Fireside: Is Your Jacket Really Unique?
The outdoor industry is good at its craft. Maybe a little too good. Every brand is producing products that are tougher, lighter, and more effective than ever before. Our industry has done such a great job of pushing each other to constantly improve that it’s all starting to look, feel, and perform the same. This is a good problem to have because it brings out the best in everyone. But in a sea of sameness, how do companies stand out if their product alone isn’t discernible? Price point certainly is a factor as are availability, sizing, and colorways but at the end of the day, the only thing that separates a company from their competition is its brand. // These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand. // Curious how your brand’s storytelling efforts stack up? Take this to evaluate the health of your brand storytelling. Helpful Links: Read the More storytelling Sign up for our to receive insights like this delivered to your inbox This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help
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How Marketing has Impacted the Evolution of Mountain Biking
02/28/2024
How Marketing has Impacted the Evolution of Mountain Biking
Sakeus Bankson is the Snow and Mountain Bike Catagory Editor at Patagonia, with past roles at The Ski Journal and Freehub Mountain Bike Magazine. In this episode, Sakeus and Cole discuss: Why mountain biking is such a tough category The difference between extraction and appreciation How to tell stories as a brand Thoughts on e-bikes How to fight for the places we love to recreate in And much, much more! If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Beyond the Podium - Have We Setup Athletes to Fail?
02/14/2024
Beyond the Podium - Have We Setup Athletes to Fail?
Lindsay Yaw Rogers is the founder of Raw Strategy, an agency that works with high level athletes and leaders throughout the industry on positioning and messaging. She works with the Olympic and paralympic athletes as well as the North Face athlete team. In this episode, Cole and Lindsay discuss: How brands could better work with and equip their athletes The differences between influencers, ambassadors, and athletes Empowering athletes and employees to be brand ambassadors Her hopes for the future of athlete programs in the outdoor industry and beyond You can catch up with Lindsay and learn more about Raw Strategy . If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Fireside: The Missing Ingredient in Outdoor Storytelling
02/07/2024
Fireside: The Missing Ingredient in Outdoor Storytelling
It's been a long time in the works, but we're excited to announce the launch of our first mini-series. These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand. “Why should I care about this story?” This question is the crux that every story must answer to capture the attention and curiosity of the audience Many outdoor brands tend to tell stories that prioritize physical accomplishment over the human experience, resulting in narratives that lack relatability and emotional resonance. This oversight can leave audiences feeling detached and unengaged, impacting the effectiveness of the storytelling. // Curious how your brand’s storytelling efforts stack up? Take this to evaluate the health of your brand storytelling. Helpful Links: More storytelling Sign up for our to receive insights like this delivered to your inbox This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. If you need help bringing a video project to life shoot us an email.
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Is Print Media Still Relevant?
01/31/2024
Is Print Media Still Relevant?
Should we still care about print media? What does the future hold for print? Zapata (“Zap”) Espinoza has spent his entire life on two-wheels, with stints as a pro-class BMX and motocross racer, started working as the editor of Mountain Bike Action and Motocross Action Magazines in 1986. He’s been a prominent voice in bike media ever since. In this episode, Cole and Zap discuss: The evolution of print media What the future holds for print How print can transport you to other worlds Why print is still a beautiful medium And much more! Check out more about Zap and his work . If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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The Most Undervalued Tool in Marketing
01/17/2024
The Most Undervalued Tool in Marketing
Patience. According to Jordan Williams, patience is the most undervalued tool in marketing. Our guest for this episode has a pretty impressive resume in the outdoor industry. From Smartwool, to Vail Resorts, to REI, to Red Bull, Jordan Williams has been working in marketing for outdoor businesses for years. He’s here to share his expertise across Marketing, Brand, eCommerce, and Retail. Jordan joins Cole on this episode to discuss: Why marketing requires a lot of patience What modern marketing actually is Standing something amidst a landscape of uncertainty and chaos The importance of getting consumers involved in product development Their thoughts on delayed gratification You can catch up with Jordan over on . If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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2023 Thank You
01/03/2024
2023 Thank You
2023 has been an incredible year of deep conversations and new ideas. We've got a few updates for you as we move into 2024. Thank you for continuing to support the show and we'll see you in the New Year! -Cole, Emily, Joseph and Angie
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What Role Does Passion Play in Marketing?
12/20/2023
What Role Does Passion Play in Marketing?
Anik Champoux is the Programs and Marketing Director for . An avid skier, Anik had the privilege of being a ‘ski bum’ early in her career, which led her to take a marketing job at Whistler Blackcomb, staying on through the eventual sale of Whistler to Vail Resorts. After a bit of time with Vail Resorts, she craved more meaning and purpose in her work, which led her to POW Canada. At POW Canada, Anik focuses on building programming and marketing strategy through the next growth phase of the organization in Canada, enabling them to have maximum impact. In this conversation, Cole and Anik discuss: Protect Our Winters and fighting climate change Lessons learned at Whistler Blackcomb and applying them to POW What success will look like in a future focused on sustainability Progress over perfection The role passion plays in marketing Building campaigns that get remembered You can catch up with POW Canada . And connect with Anik . If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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6 Steps to Building a High Performing Team
12/06/2023
6 Steps to Building a High Performing Team
Building a team is one of the most important aspects of succeeding in marketing, and really, business in general. How do you make sure you have the right people and the right culture to perform successfully? Our guest on this episode, Sarah Harper Burke, knows a thing or two about building teams. She’s spent her entire career, as she says it, “supporting people to get outside,” holding roles in Sales, Marketing, Operations and more. What really fills her up is creating highly effective marketing teams that can really impact revenue. In this episode, Sarah and Cole discuss: The steps to building a great team How to reflect on leadership mishaps you may have made How to recognize skill sets and characteristics in your team Sarah’s take on the philosophy behind leadership You can connect more with Sarah on LinkedIn . If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by . We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Words Matter: How to Get Your Messaging Right
11/22/2023
Words Matter: How to Get Your Messaging Right
What do Deuter, Ortovox, Clif, onX, and Salomon all have in common? They have all had the pleasure of having this episode’s guest as an employee. In this episode, we’re hearing from one of our favorite past guests, Becky Marcelliano, but from a different perspective. Becky currently works at onX as their Senior Access & Stewardship Marketing Manager. In her role, she works across all three verticals of onX (Hunt, Offroad, and Backcountry) to lead program development and promotional efforts of the brand’s access and stewardship initiatives. In this episode, Cole and Becky discuss: How words make the difference between a brand landing or not Why language is so critical for messaging your brand How language can unite us The power of words connecting with our customers And much more! Catch up with Becky on or . This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Passion Alone Won't Land You The Job: How to Get Hired in 2024
11/08/2023
Passion Alone Won't Land You The Job: How to Get Hired in 2024
As leaders in the outdoor industry, how do we make the best hiring decisions possible? Our guest on this episode helps us break down what hiring looks like in the industry and how to make sure you’re hiring the right person for the job. Tony O’Neill is the founder and president of Highline Outdoor Group. They are a purpose-driven executive search firm for forward-thinking outdoor industry and sporting goods companies and brands. In this episode, Tony and Cole discuss: The three motivations behind every candidate Improving the hiring process so that you don’t lose A-list candidates Hiring people, not a resume or a job description How to make hiring less painful overall And much more! You can connect with Tony over on . This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Is The "Why" Behind a Brand Still Important?
10/25/2023
Is The "Why" Behind a Brand Still Important?
James Merrill worked for a decade as a contractor for the United States Agency for International Development and through that work, saw how single-use plastic led to the degradation of natural resources and impacted low-income communities. So, he founded Opolis - a truly sustainable line of sunglasses. They're making sunglasses out of plant-based and recycled plastics. In this episode, Cole and James chat about: - what it takes for a consumer to actually CARE about a brand - if companies still need a strong why to succeed in today's environment - what types of stories can "break the paradigm" - the links between what we consume and people impacted around the globe You can learn more about Opolis here: Or here on Instagram: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!
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Strategy Roadmap: How to Develop a Business Strategy
10/11/2023
Strategy Roadmap: How to Develop a Business Strategy
Sharon Scott has held roles in marketing, product development, and buying throughout her career in the outdoor industry. Now, she's the founder of OtterScope.net, fractional and interim product, marketing, and strategy for passion-fueled brands that get people outside, and out of their comfort zones. In this episode, Cole and Sharon chat about: - turning insights into a successful product line - repositioning legacy brands as innovators - the signs that a brand needs strategy work and much more! You can catch up with Sharon here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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What is the Future of Industry Events?
09/27/2023
What is the Future of Industry Events?
Yoon Kim started out in the outdoor industry in 2010, working in finance before that. He started the outdoor industry's first digital agency in 2010, and the industry's first media conference in 2014, the Outdoor Media Summit. In this conversation, Cole and Yoon discuss: - the future of outdoor industry events - why some industry's tradeshows thrive while others suffer - what the biggest threat is to events - the start of the Outdoor Media Summit and how it's evolved You can learn more about the Outdoor Media Summit here: You can also catch up with Yoon here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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The Golden Age of Branded Films is Dead
09/13/2023
The Golden Age of Branded Films is Dead
So, how can brands continue to connect with audiences in new and innovative ways now that the golden age of branded films is dead? Our guest on this episode will help us learn how. Lindsey Hagen is the Head of Development at gnarlybay, a full production studio based in Boulder, CO. She oversees all creative development, sales efforts, and marketing for the company. She also directs with a focus on impact storytelling in the branded space. In this episode, Lindsey and Cole discuss: - why the golden age of branded films are over - what problems marketers are facing when it comes to branded content - with the landscape changing, how brands can still connect with audiences - creating 360 campaigns to get creative on multiple touch points And much more! You can catch up with Lindsey here: You can learn more about gnarlybay here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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YouTube is the Future for Outdoor Media
08/30/2023
YouTube is the Future for Outdoor Media
You may recognize this episode's guest from a past episode of the Backcountry Marketing Podcast. As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency, helping outdoor brands with social media and YouTube management. Sam joins Cole again on the show, this time to talk about the huge opportunity that is YouTube for all outdoor brands. Listen in as Sam shares some recent insights he's found that are changing his perspective on YouTube for brands. You can learn more about Sam's company, Climber's Crag here: You can connect with Sam here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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How to Start an Agency
08/16/2023
How to Start an Agency
Scot Keith is the founder and CEO of One Twenty Three West (123W), an advertising agency in Vancouver. They moved from the garage to an industrial laundromat and now they work in a B-grade building with plywood floors - all to keep the talent high and the overhead low. In this episode, Cole and Scot discuss: - how to start an agency - the power of creativity - positioning an agency with low overhead and high-caliber talent - how to manage well but keep autonomy You can catch up with Scot on LinkedIn: You can learn more about One Twenty Three West here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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The Art of the Creative Brief | Storytelling Series Part 4 of 4
08/02/2023
The Art of the Creative Brief | Storytelling Series Part 4 of 4
Evan Swinehart is the Director and Partner of Lumenati Productions. After graduating from the University of Colorado with a film degree, Evan spent years shooting and finding work within the outdoor industry as well as the ad world. Eventually, Evan started Lumenati Productions to help serve more brands and projects. In part 4 of our 4-part storytelling series, Cole and Evan discuss: - what is happening in the industry overall - the importance and art of a great creative brief - analytics versus art - the importance of a brand's voice You can catch up with Evan on Instagram: You can learn more about Lumenati here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Developing Insights | Storytelling Series Part 3 of 4
07/19/2023
Developing Insights | Storytelling Series Part 3 of 4
Tony Sattler is the Executive Vice President of Experience and Insight st Swanson Russell where he helps create innovative strategies and experiences for their key clients while constantly evolving the agency's core research and strategy development capabilities. In Part 3 of our 4-part Storytelling Series, Cole and Tony discuss: - how brands can create exceptional experiences - why data strategy is good for marketing strategy - leveraging AI to create more robust experiences and engagement with your audiences - why insight drives great creative You can catch up with Tony on LinkedIn: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Understanding Your Audience | Storytelling Series Part 2 of 4
07/05/2023
Understanding Your Audience | Storytelling Series Part 2 of 4
Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for storytelling and more. This is part 2 of our 4-part Storytelling Series. In this episode, Cole and Megan talk about: audience segmentation how to use data to tell stories what product journalism is and why it is important meet your audience where they're at You can catch up with Megan on LinkedIn here: https://www.linkedin.com/in/meganprettyman/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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The Power of Stories | Storytelling Series Part 1 of 4
06/21/2023
The Power of Stories | Storytelling Series Part 1 of 4
Roo Smith is a commercial/documentary filmmaker and photographer based in Boulder, Colorado. He has produced films for Outside Magazine in Ireland, camera operated for Netflix in the Rocky Mountain West, photographed among indigenous communities in Peru and Ecuador, directed videos with professional climbers in Mexico and has received notable recognition in his hometown of Orcas Island in Washington State for his work telling uplifting stories in the outdoor space. Roo joins us as part of our 4-part storytelling series to discuss the power and importance of stories. In this episode, you'll learn: - about the importance of vulnerability and authenticity in storytelling - how to create emotion-driven strategies to create meaningful relationships with others - how to build brand resonance over building company awareness - why stories help us heal And much, much more! You can catch up with Roo at his website: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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How to Leverage YouTube as a Brand
06/07/2023
How to Leverage YouTube as a Brand
Nick Symmonds is a two-time Olympian turned YouTuber and entrepreneur, hitting over 1 million subscribers. Nick is also a mountain climber, already hitting 44 out of 50 state high points and 2 of the 7 summits. In this episode, you'll learn: - how to get started on YouTube - how brands can win on YouTube - how to create engaging content - what challenges we'll see on YouTube in the future You can check out Nick's YouTube channel here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Rebranding Gone Wrong
05/24/2023
Rebranding Gone Wrong
Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the Brand Director and VP of Marketing. Brock joins Cole on the show to discuss what happens when a rebrand goes wrong. On this episode, you'll learn: - what goes into rebranding - what happens when the rebrand goes wrong / the loss of brand support - how to come back and rebuild the brand You can learn more about Mountain Equipment Company here: This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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Consumer Attention is Fragmented - Brands Need to Meet Consumers
05/10/2023
Consumer Attention is Fragmented - Brands Need to Meet Consumers
Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands. In this discussion between Cole and Patrick, you'll learn about: - the three types of consumer attention and how to capture them - building narratives that actually make sense for consumers - nurturing your exact audience - pushing a consumer-centric direction at your own company This is a shorter episode for us but packs a big punch with valuable advice and insight. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
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