PaschOn PodCast with Brian Pasch
Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
info_outline Dealers and Consumers Win in a SPOC Retail Sales Framework 08/03/2020
Dealers and Consumers Win in a SPOC Retail Sales Framework I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training. This podcast is the perfect discussion for dealers who want a more transparent and customer centric business model.
info_outline Text Your Way to Success by Assisting not Chasing Customers in the BDC 07/10/2020
Text Your Way to Success by Assisting not Chasing Customers in the BDC I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.
info_outline CarGurus Releases New Consumer Sentiment Survey 07/10/2020
CarGurus Releases New Consumer Sentiment Survey I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April. Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e
info_outline Reputation.com Leads Industry With Support for All Dealership Departments in GMB 07/06/2020
Reputation.com Leads Industry With Support for All Dealership Departments in GMB As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.
info_outline Experian Freely Offers Critical Marketing Insights To Auto Retailers 07/02/2020
Experian Freely Offers Critical Marketing Insights To Auto Retailers Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.
info_outline Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI 06/23/2020
Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal relationship with your customers and deliver rich care, sales and marketing experiences at scale through AI-powered messaging.
info_outline Gubagoo Virtual Retailing Powers Gettel's Success During COVID 06/15/2020
Gubagoo Virtual Retailing Powers Gettel's Success During COVID I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19. David is candid and authentic in his approach to modern retailing which I am confident will benefit dealers who listen in to our conversation.
info_outline Remote Retailing Requires a Modern Customer Communication Strategy 06/10/2020
Remote Retailing Requires a Modern Customer Communication Strategy Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on the future of what automotive CRM platforms could look like in the year ahead. Join us for a lively conversation!
info_outline The Future of Automotive Retail with Tim Cox 06/06/2020
The Future of Automotive Retail with Tim Cox It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding the future of automotive retail.
info_outline Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions 06/04/2020
Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP. Lastly, every dealer is looking to save money and Mike had an amazing offer for all dealers that will put a smile on their faces!
info_outline Dealer eProcess Helped Dealers with Remote Retailing Tools During COVID 06/01/2020
Dealer eProcess Helped Dealers with Remote Retailing Tools During COVID I had the opportunity to sit down with Sam Vukas, COO of Dealer eProcess to discuss how their company assisted dealers during the COVID crisis. I was pleased to hear that DEP gave dealers their digital retailing software SARA without charge for 90-days to help them quickly transition to remote retailing. DEP has the slickest workflow for determining trade payoff of all platforms I have reviews. Join the conversation today as we prepare for deeper discussions at #DMSC2020.
info_outline Dealer.com Accelerates Conversational Commerce with LivePerson Partnership 05/27/2020
Dealer.com Accelerates Conversational Commerce with LivePerson Partnership All Dealer.Com customers will want to listen to this podcast when I sat down with Bob George and Wayne Pastore to discuss remote retailing strategies and their new partnership with LivePerson. Dealers who are embracing remote sales strategies are finding deeper integration opportunities and benefits within the Cox Automotive platform.
info_outline 3 Years of Automotive Retail Progress Compressed into 90 Days 05/25/2020
3 Years of Automotive Retail Progress Compressed into 90 Days The automotive industry has gone through massive changes as a result of COVID-19. How consumers purchase and service their vehicles with social distancing guidelines in place has accelerated dealer adoption of digital retailing technology and remote selling strategies. I had the pleasure to sit down with Amit Chandarana from Roadster and Jarred Black, GM from Larry H. Miller Toyota of Boulder to discuss what the new normal will look like for auto dealers post COVID.
info_outline TrueCar Upgrades Platform With Payments and Doubles Down on Military 05/22/2020
TrueCar Upgrades Platform With Payments and Doubles Down on Military TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also discuss USAA's decision to end their car buying program and how @TrueCar plans to serve military shoppers with a direct marketing approach.
info_outline Digital Retailing and Formless Websites Accelerate Modern Retail Success 05/20/2020
Digital Retailing and Formless Websites Accelerate Modern Retail Success I sat down with Joe Chura, CEO of Dealer Inspire to discuss modern retail strategies that include innovations first discussed at DMSC 2019. Formless websites are now doubling monthly sales opportunities for auto dealers who "serve" instead of "chasing" consumers who visit their virtual showrooms. The pace of change we are witnessing in automotive retail is blinding but Joe has a wonderful vision for the future. Join us for a candid discussion on retail marketing trends as we approach DMSC.
info_outline Sincro Accelerates Innovation During a Critical Time in Automotive Retail 05/18/2020
Sincro Accelerates Innovation During a Critical Time in Automotive Retail I had the opportunity to sit down with Jen Cole, President of Sincro, and Ansira Company to discuss how the former CDK Digital team is handling dealership retail requests during the pandemic. Sincro is handling a record number of support tickets as auto dealers pivot website to handle remote retailing systems and contactless sales processes.
info_outline Digital Retailing Tip: Make The Car The Star 05/13/2020
Digital Retailing Tip: Make The Car The Star This week I sat down with Devin Daly, Founder of @SpinCar to discuss modern retailing strategies and why dealers fail to make the car, the star on their Vehicle Detail Pages (VDP). This is the second interview in our Road to DMSC series, as the auto industry heads to the Napa Valley to discuss automotive retail reinvented!
info_outline Stream Companies Accelerates Marketing Efficiencies with Anonymous Data Processing 05/11/2020
Stream Companies Accelerates Marketing Efficiencies with Anonymous Data Processing I had the opportunity to sit down with David Regn from Stream Companies to discuss how his company is adding value by improving advertising efficiency for auto dealers. Dealers have always wanted to leverage the thousands of visitors that come to their websites each month to increase sales opportunities. Stream Companies has solved that problem!
info_outline Five Missing Pieces in Your Automotive Digital Retailing Strategy 04/27/2020
Five Missing Pieces in Your Automotive Digital Retailing Strategy FILL THE HOLES - If your dealership has implemented a digital retailing technology on your website or plans to start soon, then take a minute to listen and learn. I'm sharing five actionable insights on how to accelerate the success of ANY digital retailing platform. Listen and share this podcast with your peers and I welcome your feedback.
info_outline Rodo's Mobile App Brings Car Buying To The People 04/14/2020
Rodo's Mobile App Brings Car Buying To The People I had the pleasure of sitting down with Nathan Hecht, CEO and Founder of Rodo to discuss their mobile app technology that promises to simplify the car buying process. Learn about their strategy and how their approach differs from digital retailing tools on dealership websites.
info_outline One Price . One Point of Contact. Is Now The Time? 04/06/2020
One Price . One Point of Contact. Is Now The Time? I had the pleasure to sit down to Tom Ryan, co-founder of the Ryan Adams Group. Their company are the leading experts in helping dealers transform their sales process to one price and one point of contact. Could the COVID-19 crisis push more dealers to reconsider their sales processes to be faster, easier, more profitable and consumer friendly? Invest your time to listen in on this very important conversation.
info_outline Retail Upheaval Has One Constant: The Phone 03/31/2020
Retail Upheaval Has One Constant: The Phone I had the opportunity to sit down with Mike Haeg, Vice President at CarWars, to discuss remote workforce operations and how dealers can continue to improve phone processes. Showrooms may be closed or operating on limited schedules due to the Coronavirus but now more than ever, our phone skills and strategy are critical for continued growth in retail sales.
info_outline Its Time To Upgrade Fixed Operations Marketing Strategies 03/25/2020
Its Time To Upgrade Fixed Operations Marketing Strategies I had the opportunity to sit down with Owen Moon, CEO of Fixed Ops Digital to discuss immediate opportunities for dealers to attract more local service business. This is a timely conversation as dealers seek to leverage the service drive to increase sales opportunities. Since most dealers do not have advanced digital marketing strategies in place, there is a huge upside to increase service revenue.
info_outline Driving Marketing Efficiencies with Dealership First-Party Data 03/16/2020
Driving Marketing Efficiencies with Dealership First-Party Data I had the pleasure to sit down with John Berna, founder of Driven Data to discuss his platform which helps dealers manage and leverage their first-party data to make better marketing decisions. By combining DMS, CRM, and Website engagement data, Driven-Data provides unique insights that power more effective Google Ads and Facebook marketing campaigns.
info_outline Sun Auto Group: Our Digital Retailing Success Story 03/09/2020
Sun Auto Group: Our Digital Retailing Success Story I had the pleasure to sit down with Todd Caputo, President of the Sun Auto Group in New York. We discussed his decision in April 2018 to completely overhaul how he sold cars. A second generation car dealer, Todd now boasts a one-price, single point of contact sales process, with transparent pricing online that matches the in-store pricing. Learn about his journey as he celebrates his 15th month of serving consumers under this modern retail mindset.
info_outline Jay Dettling Talks About Ansira's Acquisition of CDK Digital 03/03/2020
Jay Dettling Talks About Ansira's Acquisition of CDK Digital I had the pleasure of speaking with Jay Dettling, CEO of Ansira, who recently acquired the Digital Marketing Division of CDK Global. Jay shared why Ansira considered CDK Global's digital assets a perfect fit for Ansira and what the future holds for both companies. Take a few minutes and join us for this lively conversation that will also be very educational for many dealers who are on the CDK website platform. Congrats to Jen Cole and her team with this new partnership.
info_outline Increasing Inventory Turn Rates is Now Easier Than You Think 02/24/2020
Increasing Inventory Turn Rates is Now Easier Than You Think I sat down with Jasen Rice, Founder of Lotpop, to discuss how dealers can grow profitability in a shrinking margin world. While dealers know that increasing turn rates can increase profits, few dealers are happy with their existing merchandising and sales strategy. Dealers who want a path toward greater profitability should listen to this podcast.
info_outline CDK Digital Marketing Partners with Ansira - What's Next? 02/22/2020
CDK Digital Marketing Partners with Ansira - What's Next? I sat down with Jen Cole, SVP at CDK Global who heads ups their Digital Marketing Business to discuss their announcement this week. Ansira Partners has signed a definitive agreement to purchase the Digital Marketing Business from CDK. Dealers want to know what is next for the business unit. Join me and Jen Cole as we discuss the future. Stay tuned, as I will also be interviewing senior executives from Ansira in the coming days!
info_outline Highlights from AWA Awards Ceremony at NADA 02/17/2020
Highlights from AWA Awards Ceremony at NADA This is the 11th year that we have given out awards to recognize innovative products in the automotive industry. This year we also have each product published with a separate detailed review which you can read or download at brianpasch.com. Take a few minutes to learn about some of the hottest products that we reviewed this year.
info_outline FrikinTech Innovations Mark a Breakthrough in Automotive Retailing 02/10/2020
FrikinTech Innovations Mark a Breakthrough in Automotive Retailing I sat down with Alex Snyder, founder of FrikinTech, to discuss his innovative approach to creating an effective First Quality Lead Response (FQR) and allowing consumers to see their full deal instantly instead of forcing them to do mental and physical gymnastics to get an out-the-door price. Could their products usher in the next generation of digital retailing tools and modern sales process?