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BOA #183 - Reach Out and Touch
07/01/2025
BOA #183 - Reach Out and Touch
What do you think of the phrase, “Out of sight, out of mind?” When you consider your family and friends scattered around the world and the busyness of your own life where you are, how “out of mind” are the out of sight people in your life? Back in 1970, Dianna Ross’s Reach Out and Touch (Somebody’s Hand) was a smash hit. Nearly ten years later, AT&T launched a very effective campaign, “Reach Out and Touch Someone.” It encouraged long-distance calls in a day such calls were expensive. Now we live in a day where technology makes calling and texting people very easy anytime, yet, our friendship circles are shrinking as is our touching of those who are “out of sight.” Be both spontaneous and systematic about touching people to encourage them. Be spontaneous. If a person pops to mind, text or call them on the spot. If you put it off, it’s not likely to happen. Be systematic too. Make a list of friends, near and far, using the mnemonic FRANC – Friends, Relatives, Associates, Neighbors and Church friends. Then reach out and touch some of them every week. Some you will want more frequent contact with, others, less so, but by touching people, you will encourage the hearts of many and bring them joy!
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