Build Tell Sell

Pel of Pelnyc has candid conversations about the art of brand building, marketing and sales strategies with creative industry insiders that he has met on his 20-year journey through fashion and art.

Tony Peralta - Artist 🇩🇴🎨 11/20/2020

Tony Peralta - Artist 🇩🇴🎨 Tony Peralta is a pop artist that puts his Dominican culture on canvas. He explains how he left the world of fashion and marketing to becoming an artist with a studio and store in his childhood Dominican community of Washington heights Nueva york. This episode is the person that wants to pivot into a self-sustaining artistic culturally rich career. /episode/index/show/buildtellsell/id/16887032

Stephen Hill - Actor 🎬🍿 10/30/2020

Stephen Hill - Actor 🎬🍿 In this episode, the actor Stephen hill shares his incredible journey from Hampton University to the film industry. He opens up about the struggle along the way that ultimately led to him getting on television through reprising the iconic role of TC (originally played by Roger E. Mosley) on the new Magnum PI. This conversation is for those that want insight into the industry but also want to hear about what it takes to keep going when you want to quit the most. /episode/index/show/buildtellsell/id/16616132

James Ferrell - Sprayground COO & Marketing 👕🎒 10/02/2020

James Ferrell - Sprayground COO & Marketing 👕🎒 James Ferrell is the Chief Operation Officer and Head of Marketing for Sprayground. This interview touches on how his close to the street mentality has helped him to navigate through retail, sales, and marketing for many major brands. /episode/index/show/buildtellsell/id/16245953

Mike Thompson - Freelance Illustrator and Sculptor 🎨🖥 09/18/2020

Mike Thompson - Freelance Illustrator and Sculptor 🎨🖥 Mike Thompson is an amazing illustrator and sculpture. His skill set is both in the real and digital world. This episode is for the artist that is looking to maximize their digital workflow and add a couple of tips and tricks into their toolbox. /episode/index/show/buildtellsell/id/16064231

Teo Frank ”UNDERDOGS” (director/ producer) 🎬🎾 09/04/2020

Teo Frank ”UNDERDOGS” (director/ producer) 🎬🎾 Teo Frank is a film director/ producer from the French Alps. He went from filming one of the greatest athletes in the world to making “Underdogs” his first documentary, which is on Netflix and Redbull media. This is an interview to teach you the beauty of being behind the lens. /episode/index/show/buildtellsell/id/15889448

Mikhayel Tesfaye -Passport ADV (founder) 🇪🇹👟 08/21/2020

Mikhayel Tesfaye -Passport ADV (founder) 🇪🇹👟 My brother Mikhayel takes us on a trip about how he unpacked the ideas of big brand ideology and piloted his own route in fashion. Please get your passports ready for a great interview of charting your own personal passion brand; and getting back to where it all started. /episode/index/show/buildtellsell/id/15703226

Tara St. James - Study NY, Re:Source Library (founder) ♻️👕 08/07/2020

Tara St. James - Study NY, Re:Source Library (founder) ♻️👕 Tara St. James is a phenomenal designer that is pushing the industry to sustainability. This is a great interview that gives a peek into the much need future of fashion. /episode/index/show/buildtellsell/id/15524501

Todd Askins - Tactical Distributor (partner), Shmack (founder) 🎖👕 07/24/2020

Todd Askins - Tactical Distributor (partner), Shmack (founder) 🎖👕 Todd Askins is a partner in Tactical Distributors which sells various high-end tactical gear. He is also the founder of Shmack with is a Virginia based streetwear brand. Todd explains how he came up in the game and used his Streetwear strategies to make a transition into a new market. Todd’s streetwear approach to product development, marketing, and sales have proven to be a major catalyst for his companies growth. /episode/index/show/buildtellsell/id/15340412

Kevin Chao - The Whitaker Group (retail planner) 👟🚨 07/17/2020

Kevin Chao - The Whitaker Group (retail planner) 👟🚨 Kevin Chao went from getting a degree in city planning to becoming a self-taught fashion design to currently becoming the retail planner for the Whitaker Group. The Whitaker Group houses the various multi-chain stores under the names; A Ma Maniére, Social Status, APB and the stand-alone store Prosper. This is an interview that takes a pragmatic look into brand development and what is needed to have staying power in this ever-evolving industry. /episode/index/show/buildtellsell/id/15247751

Stephanie Ogé of SOGÉ Studio 🎨👗 07/10/2020

Stephanie Ogé of SOGÉ Studio 🎨👗 Stephanie Ogé is the founder and creative director of Sogé studio. She literally brings color to some of the biggest brands on the market. Her company develops textile prints for various international companies such as Nike, Karl by Karl Lagerfeld, Ralph Lauren, and many more. She found herself transitioning for fashion design to doing patterns and prints out of necessity that now is her business. /episode/index/show/buildtellsell/id/15157139

Mike Cherman of Chinatown Market 👕🙂 07/03/2020

Mike Cherman of Chinatown Market 👕🙂 Mike Cherman is the Founder and Creative Director for Chinatown Market and also founded of ICNY. His creative accolades are only surpassed by his unrelenting tenacity to keep pushing forward. He has learned his business acumen along the way of building his brands and consulting for others. His straight forward approach helped him understand the lay of the land and navigate between direct to consumer and wholesale without compromise. /episode/index/show/buildtellsell/id/15078104

Gerard Murray School of Hard Knocks, Tradition (Founder)👕🚨 06/26/2020

Gerard Murray School of Hard Knocks, Tradition (Founder)👕🚨 Gerard Murray is the founder of the School of Hard Knocks clothing brand and Tradition which is a collegiate license brand sold on various campuses across the country. His father started a shoe repair store that later grew into the first Black Nike account in the country which became the headquarters for Gerard’s first brand. Gerard’s son then started his own collegiate brand following in his family's footsteps. There are many jewels in here about building a future business while leveraging the past /episode/index/show/buildtellsell/id/14976329

Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director 👕👟 06/18/2020

Peter Koytroulis -Jordan Apparel (JSW) at Nike / Design Director 👕👟 Peter Koytroulis is an apparel design director for Jordan Brand at Nike. He has also been a footwear designer and has even owned his won brands and retail store. There are not many designers that have a toolbox like him and have the ability to do graphics, footwear, apparel, go through production and understand the wholesale and direct to consumer market landscape from a retail perspective. This is definitely a conversation for those looking to understand a multifaceted designer. /episode/index/show/buildtellsell/id/14873765

Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)🖼🚨 06/12/2020

Dejha Carrington -Commissioner (Founder)/ Young Arts Foundation ( VP)🖼🚨 Dejha Carrington is the Vice Present of External relations and communication for the Young Arts Foundation located in Miami Florida they identify some of the most accomplished young artist int the country and supports them throughout their career. She is also the Founder of Commissioner whose goal is to help local art collectors buy from artists working in their community. Ms. Carrington is literally changing the landscape in which art is viewed and consumed. /episode/index/show/buildtellsell/id/14797175

Antonio Gray - DTLR VILLA (VP and DMM of Apparel)👟🚨 06/03/2020

Antonio Gray - DTLR VILLA (VP and DMM of Apparel)👟🚨 Antonio Gray is the VP and Divisional Merchandising Manager of Apparel for Down Town Locker Room aka DTLR , an over 250 store retail chain in 19 states. Antonio talks about starting out in the stock room all the way up to becoming a VP and how looking back at his humble beginnings still helps him to navigate effectively to this day. Antonio's knowledge of the industry allows for a great analysis of it and some of the commonalities in some of the great brands over the years. /episode/index/show/buildtellsell/id/14682827

Alan Ket - Museum of Graffiti (co-founder) 🎨🖼 05/28/2020

Alan Ket - Museum of Graffiti (co-founder) 🎨🖼 Not enough can be said about Alan Ket who is not only legendary graffiti writer, publisher, marketing maverick, and co-founder fo the Museum of Graffiti in Miami. Which is the only museum in the world dedicated exclusively to the art of graffiti. Ket has taken on his own destiny into his own hands ranging from starting Stress magazine when he was a teen all the way to his foray into the gaming community, to marketing for clothing brands and helping to launch Complex Magazine upon many other things. /episode/index/show/buildtellsell/id/14595254

Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST 👠✨ 05/21/2020

Sharifa Murdock / Co-owner Liberty Fairs, Owner ENVSN FEST 👠✨ In this episode, I had the pleasure of talking to Sharifa Murdock who is the co-owner of Liberty Fairs, Capsule, Cabana Tradeshows, and also the owner of ENVSN Fest a festival focused around young women's lifestyle and culture. Sharifa has always been hands-on in fashion from she beginnings at Atrium in New York also known as the birthplace of Kith to her time at Louis Vuitton all the way to starting trade shows and festivals that have shown some of the best brands in the world. /episode/index/show/buildtellsell/id/14507069

Mel Peralta - Senior Director of Project Green House by Footlocker 🌱👟 05/14/2020

Mel Peralta - Senior Director of Project Green House by Footlocker 🌱👟 Mel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. He has also co-founder of FLud watchers, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture. in /episode/index/show/buildtellsell/id/14416997

Branden Peters - Co-founder Only Facts 🔊📺 05/07/2020

Branden Peters - Co-founder Only Facts 🔊📺 Branden Peters who is the co-founder of ONLY Facts. His company houses his brands DayOne radio an urban Podcast that has been running for seven years and Hip Hop trivia in Atl that is a reoccurring game night revolving around various facts in hip-hop culture. Branden has also worked on the Sprite campaign that debuted at LIII (53). He also is currently a Senior Culture Marketing Manager for Redbull. /episode/index/show/buildtellsell/id/14317895

Camille Todaro - From stripper to PENTHOUSE magazine contributing writer 👠✍️ 04/30/2020

Camille Todaro - From stripper to PENTHOUSE magazine contributing writer 👠✍️ Camille Tadaro is a contributing writer for Penthouse Magazine and also a self-published author of two books. Camille takes us through her journey of how she went from stripping in Las Vegas to pay her way through college to penning her first book which ultimately led to her writing for various publications. This episode is a must for all looking to enter the publishing world despite the odds set against them and thinking outside of the box. /episode/index/show/buildtellsell/id/14215745

B.J. De Guzman of Jungle Beige in Dubai drops marketing GEMS 💎 04/23/2020

B.J. De Guzman of Jungle Beige in Dubai drops marketing GEMS 💎 B.J. breaks down how he built his marketing agency through varied skillsets he picked up through his globetrotting career path. He also talks about how personal hustle garnered his entry into interning at #Complex Magazine to managing major marketing and advertising campaigns for #Microsoft, Red Stripe, #Jordan, #Puma, and more. Plus the importance of chasing personal goals vs chasing industry accolades. /episode/index/show/buildtellsell/id/14113046

BUILD TELL SELL #2 - Ari Langsdorf (The Foundation Showroom) 👕💰 04/16/2020

BUILD TELL SELL #2 - Ari Langsdorf (The Foundation Showroom) 👕💰 This episode is with Ari Langsdorf who is one of the co-founders of The Foundation showroom; which to date represents but not limited to #Kappa, #Planes, #BBC, #Icecream, #Magnaframe, #DFNS, #Aarke, and #Rokit. Ari talks about his beginnings at #Polo and #PRPS, the lost art of retail math and the importance of knowing the numbers to project your next season. He also delves into the subtle art of holding a hanger and closing a sale. /episode/index/show/buildtellsell/id/14014835

BUILD TELL SELL #1 - Marc Williamson (Flame Keepers Hat Club) 🎩🎩🎩 04/08/2020

BUILD TELL SELL #1 - Marc Williamson (Flame Keepers Hat Club) 🎩🎩🎩 Marc Williamson of Flame Keepers Hat Club in Harlem has been in the hat industry for over 20 years and shares how he is bringing new life and perspective to the #headwear industry. This is a must to listen to for anyone that is looking to bring energy to their brand. /episode/index/show/buildtellsell/id/13903469

Build Tell Sell

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