Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
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629: The Shocking Truth About Selling Your Architecture Firm (Most Owners Have No Idea) with Stonemill Partners
04/21/2025
629: The Shocking Truth About Selling Your Architecture Firm (Most Owners Have No Idea) with Stonemill Partners
Architecture firm owners are increasingly burdened by succession planning, talent shortages, and the pressure to scale in a competitive market. Many are unsure how to exit gracefully, grow beyond 50 people, or prepare their business for long-term success, let alone navigate the complex world of mergers and acquisitions. In this eye-opening episode, Rion Willard sits down with the founders of Stone Mill Partners, a specialist M&A firm serving the AEC industry. They peel back the curtain on how architectural firms are being bought, sold, and merged—often with surprising motivations behind each move. The conversation reveals how cultural fit is the secret weapon in a successful acquisition—and how missing it can spell disaster. You’ll also hear about the rise of private equity in architecture and what that might mean for your firm’s future. Whether you're building for legacy, scaling fast, or preparing for exit, this episode gives you a glimpse of what’s possible. Why senior staff shortages are now one of the biggest drivers of firm acquisitions The “Tinder for businesses” method of matching architecture firms with the right buyer What really happens when private equity steps into the design world To learn more about Stonemill Partners, visit their: Website: LinkedIn: Facebook: Instagram: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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628: An Architect Developer's Surprising Advice For Small Firm Owners with Zeke Freeman & Enoch Sears on The Radical Hospitality Podcast
04/14/2025
628: An Architect Developer's Surprising Advice For Small Firm Owners with Zeke Freeman & Enoch Sears on The Radical Hospitality Podcast
Most architects start their own firms for more freedom. But too many end up overwhelmed, overworked, and underpaid. Why does this happen, and how can you break free? In this episode, Enoch Sears speaks with architect and developer Zeke Freeman about the unseen barriers that hold back small firm owners. They uncover the surprising mindset shifts that can unlock real profitability. Plus, they explore the key difference between struggling firms and those that scale beyond $1M. You'll also hear why some firms hit a ceiling while others break through. And if you’ve ever wondered whether outsourcing is the future, this episode might change how you think about remote teams. The costly mistake most architects don’t realize they’re making Why pricing your services like everyone else is a dangerous trap The hidden fear stopping firm owners from delegating What it really takes to go from $1M to $10M (hint: it's not what you think) To learn more about Zeke, visit his: LinkTree: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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627: A Game-Changing Framework For Escaping The Grind & Getting Your Time Back with Jason Pond & Rion Willard on The Small Business Breakthrough Podcast
04/11/2025
627: A Game-Changing Framework For Escaping The Grind & Getting Your Time Back with Jason Pond & Rion Willard on The Small Business Breakthrough Podcast
Many architects start their firms with a vision of creative freedom, only to find themselves buried in endless work, stretched too thin, and struggling financially. In this episode, Rion Willard joins Jason Owens to reveal why so many architects hit this wall—and what they must do to escape it. You’ll hear how business structures, delegation, and financial strategies play a hidden role in shaping success. Ryan also shares personal stories of his own struggles, the game-changing moment that shifted everything, and how he and Enoch Sears built a framework to help architects reclaim their time, energy, and profits. If you’ve ever wondered how to step out of the day-to-day grind, refocus your business, and actually enjoy running your practice, this episode is a must-listen. The sneaky mistake of keeping architects stuck in long hours and low profits A simple shift that can instantly change how you see your business The hard truth architects must face before they can scale successfully The surprising role mindset plays in creating a more profitable practice To learn more about Jason, visit his: Website: Facebook: X: Instagram: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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626: From Architect to Developer: A Dangerous Move or a Bold New Model? with David Cross of Skyhouse
04/07/2025
626: From Architect to Developer: A Dangerous Move or a Bold New Model? with David Cross of Skyhouse
Most architects dream of building their own projects—but when it comes time to raise money, navigate risk, and manage construction, many find themselves stuck. Without the right systems, support, or business model, those dreams quickly fade under the weight of complexity and cost. David Cross joins Rion Willard to tell the story of how he left a traditional practice to tackle one of the biggest problems in UK housing. In this episode, David shares the bold move that started it all—and the surprising childhood experience that planted the seed. He opens up about the risks, the wins, and what it really takes to build a housing company from scratch. They explore what’s missing in today’s housing system and how David’s team found a fresh way to solve it. He also talks about the turning point that made him sell his practice and start over. If you’ve ever wondered how an architect becomes a developer—and why you might want to—you’ll want to listen to this. Discover the planning hack that helped David get early buy-in before he even had land The little-known reason most architects fail at building their own projects How a scooter crash inspired a key design test What to ask before choosing your next funding partner To learn more about David, visit his: Website: Facebook: Twitter: Instagram: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates
03/31/2025
625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates
In this episode, Rion Willard speaks with Joseph Aniedu, a seasoned architect with extensive experience across a range of project types and procurement methods. Joseph has led both internal and external design teams in the successful delivery of complex, multi-disciplinary projects, spanning residential, hospitality, and mixed-use sectors. With a remarkable portfolio that includes award-winning healthcare and hospitality projects in the UK, Joseph’s work has contributed to projects totaling nearly £1 billion in value. His tenure as a senior architect for major clients has refined his approach to balancing the critical demands of quality, time, cost, and resource management in each project. An advocate for collaborative problem-solving, Joseph works seamlessly with design teams, main contractors, specialist sub-contractors, and suppliers, ensuring strategic and detail-oriented solutions for every project. His passion for Building Information Modeling (BIM) underlines his dedication to enhancing workflow and efficiency across all RIBA stages, ensuring smoother and more effective project delivery from start to finish. Please join us in welcoming Joseph Aniedu to the show! In today’s episode, we will be discussing: Growth in the Healthcare sector Leadership and strategic vision Client acquisition To learn more about Joseph, visit his: Website: LinkedIn: Instagram: Facebook: Twitter: ► Transcription: ► Feedback? Email us at ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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624: Overlooked Strategies for Profitability Without Working Harder with Enoch & Rion
03/28/2025
624: Overlooked Strategies for Profitability Without Working Harder with Enoch & Rion
How can you boost your architecture firm’s profitability—without taking on more work? In this episode, Rion Willard and Enoch Sears break down an often-overlooked strategy that could transform your business overnight. They discuss how pricing isn’t just a number—it’s positioning, marketing, and psychology all wrapped into one. Discover why some firms effortlessly command premium fees while others struggle with clients who push back on pricing. Learn how one simple tweak to your service offerings could create new revenue streams instantly. Plus, get insight into the surprising lessons architecture can take from industries like luxury watches and high-end hospitality. What luxury brands know about pricing that most architects ignore A small shift in how you present fees that could dramatically increase your profits Why certain clients will happily pay more—and how to find them The hidden danger of “pricing dilution” and how to avoid it ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect
03/24/2025
623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect
What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school districts secure funding for major projects—but it’s not what you’d expect. Josh reveals how a surprising realization forced him to pivot his business model completely, leading to explosive growth. He also discusses the overlooked challenges that architects face when trying to innovate within the industry—and how he overcame them. Plus, he shares a simple yet powerful strategy that took his company from a struggling startup to a nationally recognized platform. The unexpected business lesson Josh learned from a failed media venture Why the traditional way of planning school projects is broken—and what’s replacing it How a hidden rule about school funding changed the course of his career The one email that instantly created demand for his services To learn more about Josh, visit his: Website: LinkedIn: ► Transcription: https://otter.ai/u/3ToiIKgl98D05o-Yp5kz7XX-zc8?utm_source=copy_url ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard
03/21/2025
622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard
Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance. Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experience almost ruined a sale. The lesson? The process of buying matters just as much as the product. Enoch and Rion also discuss the hidden mindset shifts that separate struggling architects from those who effortlessly command higher fees. Why charging more can actually make clients happier The subtle shift that makes high-end clients say “yes” to premium fees How architects unintentionally sabotage their sales conversations A simple, powerful exercise to overcome your discomfort with money ► Transcription: https://otter.ai/u/iPUC3GQM0xjP4DJZBpIKvayGm9s?utm_source=copy_url ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard
03/17/2025
621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard
Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and frustrating conversations about fees. Rion shares a personal story about an electrician who completely misread his priorities, leading to a lost sale. This simple mistake mirrors what many architects unknowingly do in their own businesses. Enoch and Rion break down a powerful framework for uncovering what your clients actually care about—and how to position your services so they’re eager to invest. The counterintuitive reason clients might want to pay more (but won’t tell you why) The subtle mistake that shifts every conversation toward price—and how to avoid it How to make clients excited to invest in high-quality design solutions A psychological trigger that luxury brands use—and how architects can apply it ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs
03/10/2025
620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs
What if the biggest challenges in architecture—clients not paying on time and miscommunication disasters—could be solved with one powerful tool? In this episode, Rion Willard speaks with tech entrepreneur Harry Sofios, founder of Bugle Labs, about his mission to fix the broken architect-client relationship. Harry shares the eye-opening stories that led him to develop a software platform designed to eliminate cash flow nightmares and reduce project chaos. He reveals how lessons from e-learning technology inspired a smarter way for architects to manage projects, protect their work, and ensure they get paid—without awkward conversations or legal headaches. The shocking reason architects struggle to get paid (and why it's preventable). A hidden problem that quietly destroys projects—until it explodes at the worst time. How a controversial approach to client agreements can save architects from disaster. A real-life cautionary tale that will make you rethink how you share your work. To learn more about Haritos, visit his: Website: LinkedIn: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin
03/03/2025
619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin
Succession planning—it’s one of the biggest decisions an architecture firm owner will ever make. In this episode, we sit down with CPA and succession planning expert Phillip Ross to explore the key financial and strategic moves every firm should consider when planning their transition. Whether you’re thinking of selling, passing the baton internally, or exploring other options, this conversation uncovers insights most firm owners overlook. We also discuss how to maximize the value of your firm, the critical mistake that can drastically reduce your payout, and why some firms struggle to transition leadership successfully. With years of experience advising architecture, engineering, and construction businesses, Phillip shares what separates firms that thrive post-transition from those that flounder. The little-known factor that makes your firm far more valuable to buyers. Why waiting too long to plan could cost you more than you realize. The surprising advantage of a growing trend in firm ownership transitions. One simple step that can keep top talent from walking away at the worst possible time. Listen now to ensure your firm’s legacy and financial future stay intact. To learn more about Phillip, visit his: Website: LinkedIn: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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618: Why Architects Are the Perfect Developers with Charlie Kaplan of Gluck+
02/24/2025
618: Why Architects Are the Perfect Developers with Charlie Kaplan of Gluck+
What if architects didn’t have to rely on developers to bring their designs to life? In this episode, Rion Willard sits down with Charlie Kaplan, principal at Gluck+, to explore a unique business model that gives architects more control, creativity, and financial upside. They discuss how their firm blurs the lines between architect, builder, and developer, leading to incredible efficiencies and design freedom. Charlie shares the origins of this approach, from early hands-on projects to scaling up to multimillion-dollar developments. He reveals the key mindset shift architects must make to succeed in this space and the unexpected ways this model benefits not just the firm but also clients and communities. If you’ve ever dreamed of taking full control of your projects, this conversation will change the way you think about architecture and business. How a simple shift can prevent budget disasters before they happen Why some architects fail when they try to take on development—and how to avoid their mistakes The overlooked skill architects already have that makes them great builders A surprising real estate opportunity hiding in plain sight ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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Behind the Scenes of a Top Design Firm
02/21/2025
Behind the Scenes of a Top Design Firm
Hey architecture fans! This week we're giving you a sneak peek at our upcoming film about Brooks & Scarpa, and it's unlike any architecture story you've heard before. No glossy magazine feature here - just raw honesty about what it really takes to build a powerhouse design firm. From Larry's early days helping his immigrant dad with construction to Angela's mission to transform cities, this power couple shares it all - including why they sometimes have to keep Larry away from construction sites! Join us for this candid look at the creative breakthroughs, near-disasters, and everything in between that shaped one of LA's most innovative architecture firms. Length: 90 seconds Category: Architecture & Design Series: Storylines of Design
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617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard
02/21/2025
617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard
How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on. We discuss the counterintuitive ways pricing affects perception, why marketing is more than just a nice website, and how to use simple strategies that don’t cost a fortune to create an unforgettable client experience. Plus, we explore the surprising lessons architects can learn from unexpected industries. If you’ve been relying on your portfolio alone to win work, this episode will change how you think about marketing—and your firm’s future. The hidden reason why raising your prices might bring you more clients. A common mistake that keeps architects stuck in a cycle of low fees. What an architect can learn from luxury hotels and Elon Musk’s Cybertruck. One simple change that could instantly improve how clients perceive your firm. ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard
02/17/2025
616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard
What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keeping you stuck? We explore why traditional differentiators, like awards and sustainability credentials, often fail to make an impact. We also discuss the surprising ways architects unknowingly limit themselves and how their websites may be working against them. And, of course, we share stories—some frustrating, some eye-opening—about how architects are often perceived by outsiders. If you're tired of competing on fees, struggling to attract the right clients, or feeling like just another name in the industry, this episode is for you. The real reason clients struggle to choose between architects—and it’s not what you think. The common mistake that makes your firm blend in, even when you think you’re standing out. Why some “ugly” websites convert better than beautifully designed ones. The perception problem architects don’t realize they have—until it’s too late. ► Transcription: https://otter.ai/u/SqxF7cICzNIoa8BGd53sflWF0gU?utm_source=copy_url ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder
02/14/2025
615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder
What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why most firms are missing out on a crucial opportunity. You’ll hear the fascinating backstory of how an ambitious development project led to an entirely new way of thinking about professional relationships. Ed also unpacks the mindset shift needed to go from chasing projects to creating an environment where opportunities naturally emerge. Plus, we explore the hidden power of referrals and why most professionals handle them the wrong way. The unconventional approach keeps top architects, developers, and consultants connected year-round. Why networking events fail—and what actually works to build lasting business relationships. The mistake most professionals make when trying to get referrals (and how to fix it). A simple but powerful shift that turns casual connections into high-trust collaborations. To learn more about Ed, visit his: Website: LinkedIn: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard
02/10/2025
614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard
In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for unlocking greater success. Ever wonder if the tools you use are helping or hurting your business? Or why do some firms thrive while others struggle to grow? Enoch and Rion delve into common mistakes architects make and offer fresh perspectives that could change how you approach your practice. Whether you're just starting out or looking to refine your strategies, this episode is packed with thought-provoking ideas. The surprising way architects may unknowingly sabotage their business growth. A simple, often-overlooked strategy that can win you more work right now. Why relying on traditional solutions might be holding you back. A new perspective on balancing creativity and profitability. ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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613: Why Architecture School Is Failing Its Students with Enoch Sears & Rion Willard
02/07/2025
613: Why Architecture School Is Failing Its Students with Enoch Sears & Rion Willard
What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widespread. But amidst the challenges, there’s a hopeful message for those willing to see the opportunities. Hear candid personal stories from Enoch and Rion about their early careers, university experiences, and what they wish they’d known starting out. Discover how architectural education shapes perception and why architects are uniquely equipped for success—inside and outside the profession. This is an episode about peeling back the curtain, questioning norms, and finding empowerment in unexpected places. Why architecture schools might not be what you expect. A surprising career frustration most architects share. What Ivy League marketing can teach architects about business. How transferable skills could change your career outlook. ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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612: Why Architect-Developers Make 4X What Architects Do with Josiah Maddock of Josiah Maddock Architects
02/03/2025
612: Why Architect-Developers Make 4X What Architects Do with Josiah Maddock of Josiah Maddock Architects
What happens when an architect decides to take control—not just of the design, but the entire development process? In this episode, Rion Willard sits down with Josiah, an architect-turned-developer who made the bold leap from high-rise projects to building his own vision. He shares how a moment of burnout led him to rethink his career, ultimately reshaping his business model into something far more lucrative and fulfilling. From funding his first project to scaling up with multiple developments at once, Josiah reveals the key insights that helped him transition from architect to entrepreneur. He breaks down the risks, the rewards, and the strategic moves that made it possible. The one decision that changed everything—and why many architects hesitate to make it. A simple yet overlooked strategy that lowers risk for first-time developers. How Josiah went from side projects to full-scale development in just two years. The biggest funding mistake architects make when trying to raise capital. To learn more about Josiah, visit his: Website: LinkedIn: Facebook: Instagram: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects
01/31/2025
611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects
In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture. Marcus also opens up about how personal setbacks shaped his approach to work and life. Whether you're an aspiring architect or a seasoned professional, his stories and strategies will leave you reflecting on your own path. The way he’s using cutting-edge tools like AI might just surprise you. The unexpected advice Marcus gives to avoid burnout. Why some projects are more trouble than they’re worth. A bold perspective on balancing profit with passion. How one simple habit fuels creativity and resilience. To learn more about Marcus, visit his: Website: Instagram: LinkedIn: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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610: Why the Public Thinks Architects Are Optional with Enoch Sears & Rion Willard
01/27/2025
610: Why the Public Thinks Architects Are Optional with Enoch Sears & Rion Willard
Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is to blame. The conversation takes an unexpected turn as they share surprising insights from other industries and discuss how architects can reclaim control over their fees. You’ll hear personal stories, bold opinions, and practical ideas for building a business that supports creativity and financial stability. This episode isn’t just about diagnosing the problem—it’s about finding solutions. Tune in for a mix of humor, inspiration, and actionable advice to transform how you think about architecture and business. Why some architects thrive while others struggle—and what makes the difference. A shocking story about fees that might change how you approach clients. The unexpected lessons architects can learn from unlikely industries. A powerful concept to help you take control of your business destiny. ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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609: What Architecture Schools Don’t Teach—And Why It Matters with Peter Barker of Ryder Architecture
01/24/2025
609: What Architecture Schools Don’t Teach—And Why It Matters with Peter Barker of Ryder Architecture
In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK’s leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innovative approaches that have not only shaped his career but also transformed the future of architectural education and practice. Gain insights into Ryder’s groundbreaking apprenticeship program and hear Peter’s unique perspective on navigating architectural career paths. He discusses the balance between creativity and practicality, and the evolving expectations of leadership in architecture. The surprising way ancient languages helped shape Peter's architectural career. How Ryder Architecture turned a challenge into an innovative educational model. Why understanding business is crucial for architects—and how Ryder tackles it. A fresh take on the role of design constraints in fostering creativity. To learn more about Peter, visit his: Website: LinkedIn: Instagram: Twitter: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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608: Is Regulation Killing Innovation in Architecture? with Rion Willard
01/20/2025
608: Is Regulation Killing Innovation in Architecture? with Rion Willard
In this thought-provoking episode, Rion Willard dives into the pressing challenges architects face today. He explores how low salaries, fierce competition, and fee undercutting are reshaping the profession. Can regulation solve these problems—or does it introduce new ones? Rion’s insights challenge traditional thinking and inspire fresh perspectives. Discover how architects can break free from a reliance on outdated strategies. Rion shares alternative approaches to raising fees, increasing profits, and thriving in today’s competitive market. Whether you’re a firm owner or an aspiring architect, this episode offers eye-opening strategies you won’t want to miss. Why relying on regulation might hurt architects more than it helps. The surprising link between marketing and the fees you charge. How some architects are breaking free from the low-fee trap with innovative solutions. What is one unexpected skill every architect should master to thrive financially? ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
01/17/2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business. Discover why podcasting is more than just a marketing tool—it’s a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials. This conversation is packed with insights that might change how you approach content creation forever. The surprising way a podcast can improve your negotiating power with clients. Why “friendly faces” are key to launching a podcast that thrives. The critical mistake most podcasters make in the first two minutes—and how to avoid it. How one architecture firm used a unique podcast strategy to showcase their designs like never before. To learn more about John, visit his: LinkedIn: Twitter: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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606: The Future of Architecture Part 2: Emotional Appeal and Sustainability with Paul Iddon of Agency PSI
01/13/2025
606: The Future of Architecture Part 2: Emotional Appeal and Sustainability with Paul Iddon of Agency PSI
Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key to raising fees and creating lasting client relationships. Paul uncovers surprising parallels between architecture and consumer goods, offering fresh perspectives on marketing and client engagement. He challenges conventional thinking, revealing ways architects can position their services to inspire passion and build trust. This conversation will leave you rethinking how emotion drives architectural success and inspire you to see your practice—and your clients—in a new way. Why your favorite ready meal has everything to do with architecture The secret emotional driver behind sustainability that no one talks about What modernist buildings lack—and how to bring it back A surprising lesson from high-end chocolate brands To learn more about Paul, visit his: Website: LinkedIn: Book: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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605: The Future of Architecture Part 1: Fees, Salaries, and Positioning with Paul Iddon of Agency PSI
01/10/2025
605: The Future of Architecture Part 1: Fees, Salaries, and Positioning with Paul Iddon of Agency PSI
In this fascinating episode, host Rion Willard sits down with Paul Iddon, founder of Agency PSI, to explore the powerful intersection of architecture, marketing, and psychology. With over 22 years in architecture and another 22 in branding, Paul shares how architects can rethink their positioning, fees, and salaries. This conversation offers a fresh perspective on overcoming the challenges architects face and how to unlock greater value in their work. Paul reveals strategies to help architects stand out in competitive markets, using insights from behavioral economics and marketing psychology. He challenges traditional ideas and offers actionable advice that could change how you approach your business. Whether you’re a sole practitioner or running a firm, this episode delivers wisdom you can’t afford to miss. How psychology and storytelling can transform the way architects are valued. The surprising key to charging higher fees without losing clients. A radical perspective on the future of architectural education and practice. The hidden opportunity most architects overlook is to boost their income. To learn more about Paul, visit his: Website: LinkedIn: Book: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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604: Working ON the Business: What Does It Mean? with Enoch Sears
01/06/2025
604: Working ON the Business: What Does It Mean? with Enoch Sears
In this episode of Business of Architecture, Enoch Sears dives into a game-changing concept for small firm owners: working on your business instead of just in it. He shares a powerful framework to help you shift your mindset, tackle challenges, and build systems that lead to more freedom, fulfillment, and profit. Along the way, Enoch explores surprising strategies for creating a thriving practice and shares insights from coaching calls with real architects. You’ll also hear about a key approach that transforms hiring struggles into opportunities for growth. Discover the untapped potential in your daily decisions and why most firm owners miss a crucial step to consistent success. Plus, learn how AI tools are reshaping the way architects grow their businesses. The biggest mistake architects make when hiring their first team member. A hidden approach to growing your practice while reducing stress. The one question every architect should ask about their business. How AI is being used to reveal behind-the-scenes solutions to common struggles. ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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603: The Problem With Sustainability (Part 2) Rewriting the Rules of Housing Design with Colin Davis and Suzanne Davenport of Studio Partington
01/03/2025
603: The Problem With Sustainability (Part 2) Rewriting the Rules of Housing Design with Colin Davis and Suzanne Davenport of Studio Partington
In this episode of the Business of Architecture podcast, Rion Willard sits down with Colin Davis and Suzanne Davenport of Studio Partington for part two of their conversation on sustainable design and retrofitting. Listen as they explore real-world stories about tackling outdated housing stock, collaborating with local authorities, and creating innovative solutions for energy efficiency—all while navigating complex procurement processes. This engaging discussion sheds light on the untapped potential of retrofitting and how architects can lead transformative projects. Discover how Davis and Davenport’s experiences reveal the intricate balance between energy goals, resident needs, and design practicality. They also share candid insights into overcoming challenges in software decisions, working with tight budgets, and collaborating with residents to shape better communities. The surprising connection between retrofitting and community transformation. A bold strategy for tackling procurement roadblocks in architecture. Why one controversial software decision turned into a success story. An innovative approach that could redefine housing projects for generations. To learn more about Colin & Suzanne, visit their: Website: LinkedIn: Instagram: Resource Website: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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602: The Problem With Sustainability Pt 1 with Colin Davis & Suzanne Davenport of Studio Partington
12/30/2024
602: The Problem With Sustainability Pt 1 with Colin Davis & Suzanne Davenport of Studio Partington
Studio Partington has made a name for itself in sustainable design and retrofit architecture, but how did this small team achieve such big results? In this episode, Rion Willard sits down with Colin Davis and Suzanne Davenport to explore their journey from humble beginnings to creating impactful projects that redefine what's possible in housing and beyond. Discover how they navigated industry challenges, shifted focus during uncertain times, and used their expertise to tackle pressing environmental issues. They also share surprising insights about their unique team dynamics and what makes their approach stand out. This conversation is packed with lessons for architects and designers who want to make a real difference while thriving in business. What unexpected tools do they use to gain an edge in sustainable design? How they turned a setback into one of their biggest opportunities. Why do they believe being a "generalist" is key in today’s architecture world? The surprising role writing plays in their architectural success.To learn more about Colin & Suzanne, visit their: Website: LinkedIn: Instagram: Resource Website: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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601: Why Most Architects Fail as Developers (And the Keys to Succeeding) with Jeff Krieger of Krieger Architects
12/27/2024
601: Why Most Architects Fail as Developers (And the Keys to Succeeding) with Jeff Krieger of Krieger Architects
What happens when an architect takes on the role of developer? In this episode, Jeff Krieger shares his bold leap into real estate development, revealing the challenges, risks, and surprising lessons learned along the way. From unexpected obstacles to eye-opening insights, Jeff opens up about how this experience transformed his architectural practice and perspective. Jeff dives into the emotional and financial realities of development, offering an inside look at the highs and lows. What would he do differently, and was it all worth it? You’ll hear stories of resilience, strategy, and lessons that every architect should know before taking a similar plunge. The one decision that nearly derailed the entire project—and how Jeff handled it. Why architects have a hidden edge in real estate development but often miss it. The surprising outcome of a “dream” project and its impact on his career. What Jeff learned about risk, reward, and the mindset you need to succeed. To learn more about Jeff, visit his: Website: LinkedIn: Facebook: Instagram: ► Transcription: ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!
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