Arcana

Whizardries podcast covering email deliverability and privacy. Full episodes release on Fridays with smaller segments on Mon-Thurs.

The Business of Trust (Data Privacy Day Special) 01/24/2025

The Business of Trust (Data Privacy Day Special) Privacy is no longer just about compliance—it should be thought of as something that enhances revenue. In this Data Privacy Day special, we explore how privacy investments create measurable business advantages and why customer trust is becoming the new competitive edge. Episode Highlights: - Why 48% of customers leave companies over privacy concerns - The "Trust Trinity": transparency, control, and accountability - Practical steps to implement privacy-first practices - Data retention strategies that protect revenue Key Takeaways: 1. Privacy investments have measurable ROI 2. Trust drives customer retention and referrals 3. Simple changes to data collection can build lasting trust 4. Vendor management is crucial for maintaining trust Categories: Email Marketing, Privacy, Business Strategy Tags: Data Privacy, Email Marketing, Customer Trust, ROI, Privacy Compliance, Email Authentication, Customer Experience Visit whizardries.com to learn more about our email deliverability and privacy services. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34902195

Building Trust Through User Control 01/23/2025

Building Trust Through User Control ⚡️ The easier you make it for customers to control their data, the more they'll trust you with it. Tomorrow's #Arcana episode reveals: - Why many preference centers fail - What a well-designed system looks like - How to turn privacy controls into competitive advantage 🎧 Don't miss the full episode dropping tomorrow morning. #UserExperience #EmailMarketing #PrivacyByDesign /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34902360

The Real Key to Building Trust 01/22/2025

The Real Key to Building Trust 🎯 "Real trust comes from consistently doing the right thing, especially when it's inconvenient." 💡 Going beyond compliance to build lasting customer trust. Full #Arcana episode drops Friday. #EmailDeliverability #CustomerExperience #PrivacyFirst /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34902345

Building Genuine Trust 01/21/2025

Building Genuine Trust 💡 69% of Americans view privacy policies as "something to get past." You can't fake trust in the digital economy. Every interaction either builds or erodes it. Preview our upcoming #Arcana episode on the "Trust Trinity": - Transparency - Control - Accountability 🎧 Full episode drops Friday: Learn how leading companies are turning privacy into profit. #CustomerTrust #PrivacyByDesign #EmailMarketing /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34902315

Trust: The Cornerstone of Digital Relationships 01/20/2025

Trust: The Cornerstone of Digital Relationships 🚨 Privacy isn't just about compliance anymore - it's your competitive edge. In 2025, we're facing a new reality: - 8 new state privacy laws taking effect - Stricter data protection requirements - New consumer rights and business liabilities 📺 Watch this preview of Friday's #Arcana episode where we break down what this means for your business. Full episode drops Friday: "The Business of Trust" #DataPrivacyDay #EmailMarketing #PrivacyCompliance /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34902300

Change Management: Don't Break Your Email Program 01/17/2025

Change Management: Don't Break Your Email Program There's never a perfect time to change your email program - but there are definitely wrong times. In this episode, we reveal the crucial factors that determine whether your email program changes succeed or fail. From authentication updates to ESP migrations, learn how to implement changes without risking deliverability or triggering compliance investigations. Discover why January presents unique opportunities, how to build comprehensive testing frameworks, and why your fallback plan might be the most important document you create this year. Essential listening for email marketing teams planning infrastructure changes, privacy updates, or ESP migrations in 2025. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34828695

Plan Ahead: Don't Wait for Crisis Mode 01/16/2025

Plan Ahead: Don't Wait for Crisis Mode /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34829145

BREAKING: Texas AG Sues Over Secret Location Data Collection 🚨 01/15/2025

BREAKING: Texas AG Sues Over Secret Location Data Collection 🚨 BREAKING NEWS: Texas AG's Landmark Privacy Lawsuit The Texas Attorney General has filed a major lawsuit against #Allstate and #Arity, alleging secret collection and sale of location data through popular apps like #GasBuddy. This breaking news episode breaks down what happened, why it matters, and what it means for #privacy. Show Notes: - Details of the Texas AG's lawsuit - How apps allegedly collected driving data - Implications for privacy law enforcement - What this means for businesses and consumers - Future impact on privacy practices Visit whizardries.com for expert privacy guidance and compliance consulting. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34868110

Mastering Change: Three Essential Plans for Success 01/15/2025

Mastering Change: Three Essential Plans for Success Discover the three essential plans every email program change needs, and why your rollback plan might be the most important document you create this year. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34829005

Avoid These Retail Timing Traps 01/14/2025

Avoid These Retail Timing Traps Learn why the period between Halloween and Christmas is a danger zone for retail email programs, and how to identify your company's unique rhythm for successful implementations. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34829025

Strategize Your Success: Implementation Matters 01/13/2025

Strategize Your Success: Implementation Matters Why do email program changes fail? In this quick tip episode, we expose the real risks of rushed implementations and how to avoid the common pitfalls that lead to delivery failures and compliance issues. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34828865

Going Global: Your International Privacy Expansion Playbook 01/10/2025

Going Global: Your International Privacy Expansion Playbook Going global with your business? Your US privacy compliance might not be enough anymore. In this episode of Arcana, privacy attorney and email deliverability expert Mickey Chandler breaks down what US companies need to know when expanding internationally. From understanding fundamentally different privacy philosophies to building practical implementation strategies, learn how to transition your privacy program from US-focused to globally capable. Key topics covered: How privacy perspectives differ across major markets Building an international privacy team structure Managing compliance across multiple jurisdictions Practical steps for your first 180 days of global expansion Whether you're actively planning international expansion or just starting to think about it, this episode gives you the roadmap you need to succeed globally while staying compliant locally. Tags: #privacy #compliance #GDPR #internationalbusiness #dataprotection #globalbusiness /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34747075

Dont Wait Adapt to Global Privacy Laws Now 01/09/2025

Dont Wait Adapt to Global Privacy Laws Now Why You Can't Wait on Global Privacy Compliance The "wait and see" approach to privacy compliance is becoming increasingly risky as regulators coordinate across borders and cloud-based solutions make international data transfers inevitable. This episode examines why understanding international privacy requirements isn't just about compliance - it's about maintaining your ability to operate effectively in today's digital economy. Visit whizardries.com for expert guidance on privacy compliance. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34747040

Privacy Across Borders: A Global Perspective 01/08/2025

Privacy Across Borders: A Global Perspective Privacy Across Borders: Understanding Global Perspectives What happens when privacy means different things in different places? This episode explores how varying cultural and legal approaches to privacy create unique challenges for international businesses. Learn how fundamental differences in privacy philosophy - from human rights to national security - shape compliance requirements and business operations across borders. Visit whizardries.com for expert guidance on international privacy compliance. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34747005

The Future of Privacy Management: Hybrid Teams with Regional Expertise 01/07/2025

The Future of Privacy Management: Hybrid Teams with Regional Expertise The Future of Privacy Management: Building Regional Expertise As businesses expand globally, privacy management is becoming increasingly complex. This episode explores why companies are moving away from centralized privacy officers toward hybrid teams with regional expertise. Learn about the crucial differences in privacy requirements across jurisdictions, from timeline requirements to organizational structures, and how to build processes that scale internationally. Visit whizardries.com for privacy consulting and fractional privacy officer services. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34746960

No More 'Wait and See': Adapt or Risk Compliance Fallout 01/06/2025

No More 'Wait and See': Adapt or Risk Compliance Fallout Global privacy compliance isn't optional anymore. With cross-border enforcement increasing and cloud solutions making international data transfers inevitable, your business needs a proactive privacy strategy. Listen to learn why the "wait and see" approach puts your company at risk, and what smart businesses are doing instead. Show notes: whizardries.com Need help with privacy compliance? Contact us for a consultation. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34746860

Email Marketing Resolutions That Actually Stick 01/03/2025

Email Marketing Resolutions That Actually Stick Forget dramatic overhauls and sweeping changes. Just like those abandoned gym memberships, the "fix everything at once" approach to email marketing rarely succeeds. Instead, let's talk about building sustainable practices that actually work. In this episode, we break down: - Why incremental improvements beat dramatic transformations - Essential authentication maintenance schedules - The truth about list hygiene and spam traps - Critical metrics that should trigger immediate action - How to build sustainable monitoring practices Plus: Why documentation isn't just busywork - it's your early warning system for delivery issues. Need help building sustainable email practices? Visit whizardries.com to learn how we can help improve your program's performance. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34664960

Are Your Engagement Metrics Misleading You? 01/02/2025

Are Your Engagement Metrics Misleading You? Think high engagement always means success? Think again. In this clip, we break down the critical metrics every email program should monitor, including the specific thresholds that should trigger immediate action. - The truth about engagement spikes - Critical complaint rate thresholds - Authentication failure warning signs - Bounce rate danger zones - Why context matters more than raw numbers Learn the specific numbers that should trigger investigation and why these aren't arbitrary thresholds - they're early warning signs that could save your email program. Professional guidance for your email program: Visit whizardries.com to learn how we can help you interpret and improve your metrics. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34664920

The Real Secret to Effective List Hygiene 01/01/2025

The Real Secret to Effective List Hygiene What if everything you thought you knew about list hygiene was backwards? Drawing from over 20 years of experience handling spam trap cases, Mickey Chandler reveals why simply removing "bad" addresses isn't enough - and might be missing the real problem entirely. In this clip, discover: - Why list problems are more about prevention than cleanup - How spam traps can reveal internal security issues - The surprising truth about "bad" addresses - How list problems develop Whether you're dealing with deliverability issues or just working to prevent them, this episode offers crucial insights for any email marketing professional. Need expert help with your email program? Visit whizardries.com to learn how we can help you build and maintain a healthy email program. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34664640

Why Your Digital Ship Needs a Logbook 12/31/2024

Why Your Digital Ship Needs a Logbook Ever wonder why some email programs seem to navigate choppy waters with ease while others keep hitting the rocks? The difference often comes down to documentation. In this clip, we explore how proper documentation isn't just busywork - it's your navigation chart for smoother sailing in both deliverability and privacy compliance. Key navigation points: - How documentation helps predict and prevent delivery issues - Why "what changed and when" matters more than you think - How good record-keeping supports both deliverability and GDPR compliance - The connection between list hygiene and privacy requirements Need a seasoned navigator for your email program? Visit whizardries.com to learn how we can help chart your course to better deliverability. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34664550

Who Is Getting Ahead in 2025? 12/30/2024

Who Is Getting Ahead in 2025? Is is already the new year? Well then... Are you ready to make 2025 your email program's best year? This Friday on Arcana, we're diving into what really separates successful email marketers from those stuck in the same old patterns. Here's the first look ahead. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34652365

'Twas the Night Before Sending: A Holiday Email Marketing Tale 12/28/2024

'Twas the Night Before Sending: A Holiday Email Marketing Tale Join us for a special holiday episode where we blend email marketing wisdom with seasonal cheer. Through a playful parody of the classic "'Twas the Night Before Christmas," we explore critical email marketing concepts including authentication, list hygiene, and proper campaign planning. Learn valuable deliverability lessons wrapped in holiday metaphors that will help you avoid common pitfalls and improve your email program. Key topics covered: - Template testing and validation - Authentication best practices - List warming and segmentation - Campaign timing and planning - The importance of proper list hygiene Whether you're an email marketing veteran or just starting out, this episode offers practical insights dressed up in holiday fun. Perfect for marketers looking to improve their email deliverability while enjoying some seasonal spirit. #EmailMarketing #Deliverability #DigitalMarketing #MarketingTips #HolidayMarketing /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34331160

Master Email Marketing with Perfect Holiday Feast Preparation 12/26/2024

Master Email Marketing with Perfect Holiday Feast Preparation Email marketing and holiday feasts have more in common than you might think. Both require careful preparation, attention to detail, and respect for proven practices. Skip the fundamentals, and you'll serve up the digital equivalent of burned turkey and lumpy gravy. But when you do it right? That's when the magic happens. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34331785

Why Training by Walking to Your Mailbox Won't Prepare You for a Marathon 12/25/2024

Why Training by Walking to Your Mailbox Won't Prepare You for a Marathon Want to send high-volume email campaigns? Walking to your mailbox won't prepare you for a marathon, and sending a few test emails won't prepare your infrastructure for large-scale deployment. Success comes from building volume gradually, one layer at a time - just like a well-built snowman. Skip this crucial step, and your deliverability goals will melt away. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34331775

Your Email List: Real Connections Matter 12/24/2024

Your Email List: Real Connections Matter You wouldn't pay strangers to attend your holiday party, so why buy email lists? While purchased lists might fill your database quickly, they're a fast track to deliverability issues and disengaged recipients. Just like authentic party guests, genuine subscribers are worth the effort to attract naturally. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34331755

The Holiday Dinner Rule of Email Marketing 12/24/2024

The Holiday Dinner Rule of Email Marketing Email marketing isn't a one-size-fits-all endeavor. Just as your holiday dinner guests have different preferences and needs, your email recipients deserve personalized attention. Learn why treating all your subscribers the same could be hurting your deliverability. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34331710

Email Authentication Explained 12/20/2024

Email Authentication Explained Is your email marketing struggling while scams seem to sail through? Your sender reputation might be getting hijacked by bad actors. In this episode of Arcana, we break down email authentication (SPF, DKIM, and DMARC) into practical, actionable steps. Learn why: Email authentication is your defense against reputation hijacking A "soft fail" SPF record might not be enough protection DKIM keys need regular rotation (and why 1024-bit isn't cutting it anymore) DMARC monitoring services are worth every penny Plus: Get practical implementation steps and discover the real cost of sharing your sending reputation with impostors. 👉 Quick Action Items: Check your SPF record Look up your DKIM key strength Verify your DMARC record status For help with email deliverability and privacy, visit us at https://www.whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34327615

🔐 Why Email Authentication Matters 12/19/2024

🔐 Why Email Authentication Matters Don't let scammers steal your company's email reputation! Learn how proper authentication protects your brand from impersonators. From Arcana, the email deliverability podcast by Whizardries. Learn more at whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34327800

Protect Your Email Reputation: The Key to Email Authentication 12/18/2024

Protect Your Email Reputation: The Key to Email Authentication Learn why auditing ALL your sending infrastructure - even those rarely-used platforms - is crucial for maintaining control of your email reputation. Ready to secure your email reputation? Visit whizardries.com for expert help. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34327785

What's SPF? 12/17/2024

What's SPF? 🔑 What is SPF in Email? Explained in Less Than 60 Seconds /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/34327665

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