Arcana

Whizardries podcast covering email deliverability and privacy. Full episodes release on Fridays with smaller segments on Mon-Thurs.

Bounce Patterns: Your Early Warning System 03/14/2025

Bounce Patterns: Your Early Warning System Your email campaign's bounce rate might look normal on the surface, but those bounces can reveal critical insights about your program's health. In this episode, we explore how bounce patterns signal potential problems with list quality, technical setup, and recipient engagement before they become full-blown crises. Learn how to: * Interpret different types of bounce messages * Spot warning signs in bounce patterns * Use bounce insights to improve list quality * Create effective monitoring systems * Develop response plans for common issues This episode includes practical steps you can implement this week to start using bounce analysis as an early warning system for your email program. Show Notes: * Understanding permanent vs. transient failures * Regional bounce pattern analysis * ESP suppression handling considerations * List collection and verification strategies * Authentication maintenance tips * Action items for implementation For email deliverability consulting: https://whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35215735

Is Your Email Reputation at Risk? 03/13/2025

Is Your Email Reputation at Risk? In our final preview before tomorrow's full episode "Bounce Patterns: Your Early Warning System," we explore ESP suppression handling and its impact on your sending reputation. Understanding your ESP's bounce handling policies is crucial for maintaining list quality and protecting your sender reputation. This preview highlights key policy considerations that affect your email program. Tomorrow's full episode will tie everything together with actionable strategies for bounce pattern analysis and management. For email deliverability consulting: https://whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35215920

Email Marketing Red Flag: Watch Your Bounce and Engagement Rates 03/12/2025

Email Marketing Red Flag: Watch Your Bounce and Engagement Rates Today's preview of "Bounce Patterns: Your Early Warning System" focuses on list management fundamentals and their impact on bounce rates. We examine how your list collection methods affect deliverability and what high bounce rates reveal about your practices. This preview addresses common list collection mistakes and their consequences. Join us Friday for the full episode with comprehensive strategies for list management and bounce prevention. For email deliverability consulting: https://whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35215910

Are Your Sending Practices Getting You Blocked? 03/11/2025

Are Your Sending Practices Getting You Blocked? In today's preview of Friday's episode "Bounce Patterns: Your Early Warning System," we examine how receiving mail servers evaluate your sending practices. Learn why mail servers might reject your messages and what that tells you about your email program. This preview highlights the relationship between recipient engagement and delivery success. Don't miss Friday's full episode for a complete analysis of bounce patterns and practical solutions. For email deliverability consulting: https://whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35215900

Don't Let Your Email Deliverability Tank! 03/10/2025

Don't Let Your Email Deliverability Tank! In this preview of Friday's full episode "Bounce Patterns: Your Early Warning System," we clarify the often misunderstood difference between permanent and transient failures. Many marketers misinterpret bounce types, potentially missing critical signals about their email program's health. This quick insight sets up our comprehensive analysis of bounce patterns and their impact on deliverability. Full episode drops this Friday. Stay tuned to learn how to read and respond to these important signals before they affect your deliverability. For email deliverability consulting: https://whizardries.com /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35215880

Privacy by Design: Build It Right From Day One 03/07/2025

Privacy by Design: Build It Right From Day One Most U.S. companies discover their email systems can't handle European privacy requirements only after EU subscribers join their lists. The resulting emergency rebuilds interrupt business operations and strain budgets. Learn how privacy by design principles prevent these costly situations. This episode covers: - How data minimization improves both compliance and conversion rates - Practical guidance for documenting data processing activities - Cross-border data transfer requirements explained - Technical capabilities your email system needs - Step-by-step privacy review process Episode Homework: Start your privacy review with three key steps: 1. List all subscriber data you collect 2. Document the business purpose for each field 3. Map where your data lives Need help implementing privacy by design? Contact us at whizardries.com to discuss your email system requirements. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207790

Boost Conversions with Privacy by Design! 03/06/2025

Boost Conversions with Privacy by Design! Here's a surprise: Better privacy practices can actually improve your conversion rates. Find out how asking for less data leads to better results in our full episode dropping tomorrow. #EmailMarketing #ConversionRate #PrivacyByDesign #EmailStrategy /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207775

Is Your Email System EU Compliant? 03/05/2025

Is Your Email System EU Compliant? Good intentions aren't enough when it comes to EU privacy compliance. Your email system needs specific technical capabilities to handle consent tracking, data retention, and more. Learn what capabilities matter in our upcoming episode. #EmailCompliance #GDPR #EmailMarketing #PrivacyCompliance /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207765

Essential Privacy Notice Checklist 03/04/2025

Essential Privacy Notice Checklist What should your privacy notice actually include? Get practical guidance on creating clear, compliant privacy documentation that your subscribers will understand. Catch the full episode Friday for a complete privacy implementation guide. #EmailPrivacy #DataProtection #EmailMarketing #Compliance /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207755

Privacy is Not an Afterthought 03/03/2025

Privacy is Not an Afterthought Privacy isn't something you patch on later - it's a foundation you build from the start. Just like you wouldn't wait until after building a house to think about electricity, privacy planning needs to happen early. Watch this preview of our upcoming episode about privacy by design. #EmailMarketing #DataPrivacy #GDPR #EmailStrategy /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207750

Why Your Email System Might Be Illegal in Europe 02/28/2025

Why Your Email System Might Be Illegal in Europe Is your email marketing system ready for European subscribers? Most North American companies discover compliance gaps only after they start accepting European customers. This episode explains what documentation European privacy laws require and how to map your data flows properly. Learn why even simple newsletter signups create complex documentation requirements, what the European Commission's Microsoft issue teaches us about proper data mapping, and how to find hidden data flows in your marketing systems. Episode includes: - Required documentation for European compliance - Common North American system issues - Step-by-step data mapping approach - Practical homework assignment - Real-world examples and solutions Visit whizardries.com for more email deliverability and privacy insights. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207500

Map Your Systems Before It's Too Late! 02/27/2025

Map Your Systems Before It's Too Late! Start mapping your email marketing data flows with this practical approach. Includes specific steps to begin documenting your systems. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207535

Do You Really Know Where Your Data Goes? 02/26/2025

Do You Really Know Where Your Data Goes? Discover the hidden data flows in your marketing stack that could create compliance risks. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207530

European Data Rules: Are You Keeping Track? 02/25/2025

European Data Rules: Are You Keeping Track? /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207520

Essential Steps Before Expanding to Europe 02/24/2025

Essential Steps Before Expanding to Europe Essential requirements for European email marketing expansion. Learn what documentation you need before accepting European subscribers. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207505

Subject Access Requests: A 5-Step Action Plan 02/21/2025

Subject Access Requests: A 5-Step Action Plan "Please send all my data." This simple request can create complex challenges for your team. Learn how to handle subject access requests efficiently with this practical guide. Visit whizardries.com for help /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207060

Find Hidden Friction in Your Privacy Processes 02/20/2025

Find Hidden Friction in Your Privacy Processes Preview: Discover a practical approach to testing and improving your privacy request process. Full episode drops tomorrow with complete implementation framework. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207150

Stop Building Privacy Processes Under Pressure 02/19/2025

Stop Building Privacy Processes Under Pressure Preview: Learn why proactive process development is crucial for privacy compliance and how to avoid common pitfalls. Full episode releases Friday. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207125

Trust-Building Opportunities 02/18/2025

Trust-Building Opportunities Preview: Learn how forward-thinking companies turn privacy requests into opportunities to demonstrate transparency and build customer trust. Full episode arrives Friday. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207090

The Rising Tide of Subject Access Requests 02/17/2025

The Rising Tide of Subject Access Requests Subject access requests increased to 28% globally in 2023. This preview explains why manual processes won't scale and what that means for your business. Catch the full episode Friday. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35207070

Stop Watching, Start Blocking: Turn Your DMARC From Monitor to Enforcer 02/14/2025

Stop Watching, Start Blocking: Turn Your DMARC From Monitor to Enforcer Your DMARC policy set to "p=none" is like having security cameras that record crime without stopping it. In this episode, we examine why this common approach puts your company at risk and how to move safely to enforcement. Latest research shows 26% of phishing attacks start with brand impersonation, while 16% fake internal company communications. With IBM reporting average breach costs at $4.88 million, staying in DMARC monitoring mode is an expensive gamble. Learn how to: - What's the difference between aggregate and forensic DMARC reports - Move safely from monitoring to enforcement - Handle common implementation challenges - Meet Google and Yahoo's authentication requirements /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35206685

Waiting to Act? Scammers Aren't. 02/13/2025

Waiting to Act? Scammers Aren't. This final preview before Friday's full episode delivers a wake-up call about the cost of delay in implementing DMARC enforcement, plus a simple way to check your current risk level. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35206590

Is Your Cybersecurity Just for Show? 02/13/2025

Is Your Cybersecurity Just for Show? Research reveals a startling gap between DMARC adoption and actual enforcement. This preview examines why most companies' email authentication is more appearance than protection. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35206610

The Hidden Risks of Ignoring DMARC 02/11/2025

The Hidden Risks of Ignoring DMARC Fear of breaking systems keeps many companies from proper DMARC enforcement. But what's the real risk? This preview challenges common assumptions about email authentication implementation. /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35206630

Phishing Costs: The Shocking $4.88 Million Price Tag 🚨💸 02/10/2025

Phishing Costs: The Shocking $4.88 Million Price Tag 🚨💸 /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35206655

The Real Cost of Authentication Failures 02/07/2025

The Real Cost of Authentication Failures Authentication failures hurt more than email delivery—they damage your bottom line. This episode breaks down the financial impact of poor email authentication with concrete numbers and real-world examples. Key topics: - How authentication gaps lead to direct revenue loss - The rising threat of brand impersonation attacks - Real-world examples of authentication failures - Implementation strategies for better protection - Quick steps to assess your current status Visit whizardries.com for authentication resources and implementation guides. Keywords: Email Authentication, DMARC, Email Security, Brand Protection, Email Deliverability /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35153445

Check Your DMARC Record Now 02/06/2025

Check Your DMARC Record Now Could your domain's security gap be visible in just 10 minutes? This preview offers a quick diagnostic step to assess your email authentication status. Learn what common configurations really mean for your security posture. Don't miss tomorrow's full episode of Arcana, where we break down the real cost of authentication failures. Keywords: DMARC Setup, Email Security, Technical Tips /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35153395

Authentication Is Now Mandatory 02/05/2025

Authentication Is Now Mandatory Since February 2024, email authentication isn't optional anymore. This preview shares striking statistics about consumer trust and business impact. With 75% of consumers abandoning brands after security incidents, can your business afford weak authentication? Full episode arrives Friday on Arcana, bringing technical clarity to business leaders. Keywords: Email Authentication, Customer Trust, Security Requirements /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35153335

Why DMARC Policies Matter 02/04/2025

Why DMARC Policies Matter Without proper DMARC policies, criminals can perfectly match your sending patterns. This preview explores how authentication gaps create business vulnerabilities that extend far beyond your inbox. From vendor reviews to regulatory scrutiny, learn why technical oversights become serious business problems. Full episode releases Friday on Arcana, your guide to email security and privacy. Keywords: DMARC, Email Authentication, Business Security /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35153280

The Alarming Rise of Brand Impersonation Attacks 02/04/2025

The Alarming Rise of Brand Impersonation Attacks Brand impersonation attacks have doubled every year. In this preview, Mickey Chandler reveals how these attacks train your customers to distrust legitimate messages, potentially costing months of revenue before you notice. When customers start marking authentic messages as spam, how long until it affects your bottom line? Full episode drops Friday on Arcana, where email security meets business strategy. Keywords: Email Security, Brand Protection, Phishing Prevention /episode/index/show/c0d9a040-ca4b-481a-b3b2-e5c2d60423e6/id/35153230

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