Win With Paid Ads
Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there’s a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you’re going to love this. Let’s get started.
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#120 How Nervous System Regulation Can Save You From Burnout
05/21/2026
#120 How Nervous System Regulation Can Save You From Burnout
In this episode, Ashley breaks down how learning to regulate her nervous system completely changed the way she leads, scales, and shows up in her business. This episode dives into the science behind why high-performing entrepreneurs hit invisible ceilings and what it actually takes to break through them. If you've ever felt like you're white-knuckling your way through growth, constantly putting out fires, or emotionally exhausted even when the numbers look good, this one is for you. In this episode, Ashley breaks down: ⚡ The three nervous system states every entrepreneur needs to understand ⚡ Why your brain tracks your worst moments instead of your averages ⚡ How Ashley reframed scaling challenges as growth instead of personal failure ⚡The "open loop" habit that was secretly running her business (and how she broke it) ⚡Why an urge is data, not a command, and what that means for self-control ⚡ How building capacity as a leader matters more than adding more strategy Connect with Ashley: @ads.with.ashley Join the Challenge: Read the Book:
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#119 How Brett Nikula Used Google Ads to Build the Most Profitable Therapy Practice in His Market
05/14/2026
#119 How Brett Nikula Used Google Ads to Build the Most Profitable Therapy Practice in His Market
In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads Academy, where they rebuilt his online funnel from the ground up with simpler messaging and a strategy built on trust. In this episode, they break down: 🎯 How Brett scaled his local counseling practice and dominated his market with Google Ads 🎯 Why his online funnel was not converting and the shifts they made to fix it 🎯 What a VIP day audit looks like and how it changed Brett's entire strategy 🎯 Why business owners who resist paid ads are leaving serious growth on the table 🎯 The Conflict Cycle framework and what it teaches us about business and relationships If you are a service provider, coach, or entrepreneur trying to scale both locally and online while building something that actually lasts, this episode will meet you exactly where you are. Brett's perspective on relationships, conflict, and growth will challenge the way you think about your business and the people in your life. Connect with Brett: @marriage_essentials Join Brett's Win At Home Masterclass: Connect with Ashley: @ads.with.ashley Join the Challenge: Read the Book:
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#118 What Happened When Catherine Licari Took Control of Her Paid Ads
05/07/2026
#118 What Happened When Catherine Licari Took Control of Her Paid Ads
In this episode, Ashley sits down with Catherine Licari to talk about what it really takes to build a business you are in control of. Catherine walks through her journey from working in magazines to starting her first online luxury brand at 25, getting her MBA from Columbia, and creating The Small Business Planner to help entrepreneurs get a clear handle on their finances and operations. In this episode, they break down: 💡 How Catherine used her media background to get press and grow her first brand on a small budget 💡 What she learned in business school about why most retail businesses are not actually making money 💡 Why working with ad agencies made her feel out of touch with her own business, and what she did to fix it 💡 Why learning paid ads is the single best move a business owner can make 💡 Simple tips for product-based businesses on shipping, checkout, and running ads on multiple platforms 💡 How growing a profitable business gave Catherine the freedom to fund her surrogacy journey If you run a product-based business and feel like your ads are not working, this episode will push you to stop handing over control and start owning your results. Catherine's story shows what is possible when you decide to lead your business instead of letting it lead you. Connect with Catherine: @small.business.planner Order Your Own Small Business Planner®: https://smallbusinessplanner.com/ Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads
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#117 How One Funnel Fix Took Joe Hoye From a 5% Conversion Rate to 27% Almost Overnight
04/30/2026
#117 How One Funnel Fix Took Joe Hoye From a 5% Conversion Rate to 27% Almost Overnight
In this episode, Ashley sits down with Joe Hoye, co-founder of Nutritional Career and Coaching Institute and Impact Health Network. Joe shares how he struggled with ads for years, got burned by agencies, and finally decided to take control of his own results. In this episode, they break down: 📈 How Joe cleaned up his sales pages and got rid of what was stopping people from buying 📈 Why making his ads and landing pages consistent changed how people responded 📈 How his conversion rate went from 5% to 27% after one simple audit 📈 How his order bump went from 20% to 67% and upsells jumped from 20% to 50% 📈 How he went from making $91 for every $1,000 spent on ads to making $997 If your ads are running but the numbers are not making sense, this episode will show you exactly where to look and what to fix. Joe's story is proof that when you stop letting others run your business and start owning it yourself, everything can change fast. Connect with Joe: @joe.bestlife Connect with Ashley: @ads.with.ashley Join the Challenge: Read the Book:
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#116 The 10 Books That Changed My Life and My Business
04/23/2026
#116 The 10 Books That Changed My Life and My Business
In this episode, Ashley shares the 10 books that completely changed how she thinks, leads, and builds her business. In this episode, she breaks down: 📚 The 10 books that shaped how she thinks and operates 📚 The core belief each book teaches 📚 Who each book is for and when to read it 📚 Why identity change always comes before business growth You’ll hear lessons on leadership, habits, focus, scaling, delegation, rest, creativity, and thinking bigger than you ever have before. Connect with Ashley: @ads.with.ashley Join the Challenge: Read the Book:
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115: How Dr. Loren Carver Increased Leads by 50% with Paid Ads
04/16/2026
115: How Dr. Loren Carver Increased Leads by 50% with Paid Ads
In this client spotlight, Ashley sits down with Dr. Loren Carver, owner of Barbelle Pelvic Rehab, a pelvic floor physical therapy practice in Canton, Georgia. Dr. Carver started her practice after noticing many women in orthopedic care were struggling with pelvic pain, incontinence, and other symptoms that weren’t being fully addressed. Over four years, she built a thriving practice and a team of six people, all while educating her community about pelvic health. In this episode, we break down: ✨ How Google Ads helped her generate leads from people actively searching for pelvic floor therapy ✨ How combining Google Ads with Meta retargeting increased her leads by 40–50% ✨ How refining messaging and funnels helped top-of-funnel prospects understand her services ✨ The peace of mind ads provided during personal challenges ✨ Why trusting the process is key to scaling Connect with Dr. Loren: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#114: Common Traits Eight-Figure Entrepreneurs Share
04/09/2026
#114: Common Traits Eight-Figure Entrepreneurs Share
In this episode, Ashley shares what she noticed after sitting down with eight-figure entrepreneurs. She breaks down traits she saw in how these entrepreneurs think, decide, and lead, and why success follows these behaviors. In this episode, she breaks down: 💰 Why intentionality changes every meeting, podcast, and piece of content 💰 How consistency builds trust faster than motivation ever will 💰 Why curiosity and learning create more income 💰 How energy, calm confidence, and preparation matter more than hustle 💰 Why long-term thinkers don’t quit when things get hard 💰 How self-awareness, speed, and humility build real influence 💰 Why wealthy people think about money differently This episode will challenge you to stop waiting and start embodying the traits of the CEO you want to become. 🎙️ 🎙️ 🎙️ Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#113: How Kelly Bush Scaled Her Life Insurance Business with Ads
04/02/2026
#113: How Kelly Bush Scaled Her Life Insurance Business with Ads
In this client spotlight, Ashley sits down with Kelly Bush, owner of Bush Life Agency, who turned her life insurance agency into a 300-agent powerhouse, all while balancing motherhood and the challenges of building a business from home. In this episode, we break down: ✨ How Kelly went from ICU nurse and stay-at-home mom to building a thriving life insurance agency ✨ Why her business isn’t just about sales, it’s also a personal development company ✨ How embracing coaching and refining her funnel transformed lead flow and recruitment ✨ The Google ads strategy that became her most profitable platform ✨ Why showing up, being coachable, and putting your name in front of people is the fastest way to grow Connect with Kelly: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#112: How to Make Your Business Memorable
03/26/2026
#112: How to Make Your Business Memorable
In this episode, Ashley explains why most business messaging is forgotten and how to create messaging people actually remember. This episode shows you how to speak with confidence, clarity, and authority without overexplaining or copying anyone else. In this episode, she breaks down: ✍🏼 Why people buy energy, not just words ✍🏼 How the brain remembers patterns ✍🏼 What makes a tagline stick in someone’s mind ✍🏼 Why copying others weakens your message ✍🏼 How consistency builds trust and faster decisions If you want your message to be clear, confident, and unforgettable, this episode will change how you communicate. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#111: Laura Wester, Criminal Defense Lawyer, Scaled to $82K Months with Paid Ads
03/19/2026
#111: Laura Wester, Criminal Defense Lawyer, Scaled to $82K Months with Paid Ads
If you think paid ads won’t work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver’s license issues. Before this year, she was starting from complete ground zero when it came to advertising. Fast forward to now? She just had an $82,000 month. She generated so many inbound calls from ads that she had to hire an answering service. And she temporarily turned her ads off because the volume was that high. In this episode, we break down: ✨ The test campaign that brought in high-quality local leads ✨ What happens when even a C-level ad strategy creates serious volume ✨ How learning ads gave her peace of mind beyond referrals ✨ Why advertising allows her to be selective about the cases she takes ✨ The mindset shift every business owner needs Laura shares what it was like learning ads from scratch, navigating tech, tracking, and why sticking with it became her proudest accomplishment of the year. If you’re relying only on referrals, if you think your industry is “different,” or if you’ve been putting off learning about ads because it feels overwhelming, Laura's story is your proof that it can work. Connect with Laura: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#110: The Uncomfortable Truths about Refunds
03/12/2026
#110: The Uncomfortable Truths about Refunds
This episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn’t stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns behind refunds, commitment, and discomfort, and why those patterns often repeat on both sides of the sale. In this episode, she breaks down: 💰 How your buying behavior mirrors the clients you attract 💰 The common pattern behind refund requests she’s seen over time 💰 Why discomfort is often mistaken for failure 💰 How buyer identity quietly shapes confidence and leadership Be the buyer you want to attract. Everything else tends to fall into place. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#109 How Jasmine Womack Used Paid Ads to Scale Her Event
03/04/2026
#109 How Jasmine Womack Used Paid Ads to Scale Her Event
In this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you’ve ever felt stuck in perfectionism, scared to run ads, or convinced you “aren’t technical enough”, this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped her write her book in 12 days ✨ How a free challenge turned into paid offers and recurring revenue ✨ Why she left her ad agency to learn ads herself ✨ How $15K in ads led to $100K+ in total event revenue ✨ How she scaled launches with paid advertising ✨ Why you can’t afford not to advertise your business Listen in to hear how Jasmine went from stuck and outsourcing everything, to confidently running ads, owning her messaging, and scaling profitably on her terms. Connect with Jasmine: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#108: How I Built an 8-Figure Business from Scratch
02/26/2026
#108: How I Built an 8-Figure Business from Scratch
In this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down: 💙 How a college parking lot hustle changed how she saw money 💙 Why she walked away from a news career into marketing and ads 💙 What working at ad agencies taught her about scaling businesses 💙 How investing before feeling ready led to six- and seven-figure days 💙 Why thinking like the CEO you want to be changes everything Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#107: Content Batching Mistakes That Drain Energy
02/19/2026
#107: Content Batching Mistakes That Drain Energy
Content batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she breaks down: 🎥 How planning clears mental clutter 🎥 What makes a batch day feel steady instead of rushed 🎥 Why fewer decisions lead to better creativity 🎥 How boundaries protect focus and presence 🎥 Why different content needs different headspace 🎥 How one recording supports weeks of content Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#106: How You Can Get Direct Bookings for Your Short-Term Rental Without Airbnb or VRBO
02/12/2026
#106: How You Can Get Direct Bookings for Your Short-Term Rental Without Airbnb or VRBO
If you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don’t just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to advertise a rental — what to set up first, how to track bookings, and how ads turn one property into a repeatable booking engine. In this episode, she breaks down: 💙 Why your rental needs to be marketed like a business 💙 What must be in place before paid ads work 💙 How trust, reviews, and experience drive bookings 💙 Why direct bookings and data are the real assets 💙 How to turn platform fees into profitable ads 💙 Why owning your traffic changes everything Hospitable link: Peak Retreat: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#105: How YouTube Uses Search History in Targeting Ads
02/05/2026
#105: How YouTube Uses Search History in Targeting Ads
YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it’s done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You’re not guessing who might be interested. You’re meeting people who are already thinking about buying. This is why YouTube ads feel “psychic” when done right. In this episode, she breaks down: 🎯 Why YouTube ads work differently than social ads 🎯 How Google data powers YouTube targeting 🎯 The 6 YouTube targeting types and when to use each one 🎯 How to reach people who are already mid-decision 🎯 The difference between skippable and non-skippable ads 🎯 CPM vs CPV and why YouTube lets you buy attention Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#104: How Google, Meta & TikTok Algorithms Actually Work
01/29/2026
#104: How Google, Meta & TikTok Algorithms Actually Work
Most people think the algorithm is working against them… until they realize it’s only responding to the signals they’re giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn’t judge your ads or “hate” your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn’t about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You’ll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it’s normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you’ve ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#103: The Real Reason People Aren’t Buying from You
01/22/2026
#103: The Real Reason People Aren’t Buying from You
If there’s one secret weapon behind high-converting ads, it’s not budgets, targeting, or platforms...it’s messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You’ll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down: 💭 Why every word pays rent 💭 Why clarity beats creativity every time 💭 How to make people feel understood in 2 seconds or less 💭 The simple WHO–WHY–WHAT–HOW formula for unforgettable messaging If your offers are great but your words aren’t landing, this episode will change how you show up in your marketing forever. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#102: The Truth about Being Cheap That No One Told You
01/15/2026
#102: The Truth about Being Cheap That No One Told You
Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they’ll convert. You’ll learn: ⚡️ Why “cheap” leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you’ve ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: Join the Challenge: Read the Book:
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#101: $1.4M to $7M: The Exact Decisions Powering Our Growth and Our 2026 Plan
01/08/2026
#101: $1.4M to $7M: The Exact Decisions Powering Our Growth and Our 2026 Plan
In this episode, Ashley breaks down the exact decisions that took her business from $250K to $7M in just three years, and the strategic moves she’s making now to scale even faster in 2026. Here are the core levers that changed everything: 🏆 Making decisions quickly instead of waiting for perfect timing 🏆 Investing before she felt “ready” and building a high risk tolerance 🏆 Paying for expertise in Coaching, Connections, Community & Career-building 🏆 Taking feedback constantly and improving the product nonstop 🏆 Treating every win and loss as data 🏆 Prioritizing client wins above all else, inspired by Unreasonable Hospitality 🏆 Buying back her time AND her team’s time through smart hiring 🏆 Running more ads to keep momentum compounding And for 2026, she’s leveling up again: ✨ Stepping into PR, partnerships, and affiliate scaling ✨ Increasing ad spend across more platforms than ever ✨ Adding LinkedIn and long-form content into the ecosystem ✨ Hiring deeper expertise to drive the next wave of growth Unreasonable Hospitality Book: Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#100: The Hard Truth Behind Building a Business: My 100-Episode Recap
01/01/2026
#100: The Hard Truth Behind Building a Business: My 100-Episode Recap
This is our 100th episode, and it’s an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on: 🎉 Starting this podcast on Zoom with 3 subscribers… pregnant, nervous, and wearing every hat 🎉 Leaving a stable six-figure job to chase a dream no one else could see yet 🎉 Growing a company and growing into a leader at the same time 🎉 The tough moments: money stress, client cancellations, doubts, and tears 🎉 The personal battles: marriage challenges, losing friends, finding confidence 🎉 The lessons that came from pain: leadership, boundaries, ownership, resilience 100 episodes later, here’s what she knows for sure: 🎯 The pain creates the gain. 🎯 The fear creates the growth. 🎯 And the worst thing you can do… is stay the same. If you’re in a season of rebuilding, questioning, or starting over, this episode will meet you right where you are. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#99: How We Saved 6 Figures on Taxes | An Interview with Tax Strategist, Barbara Schreihans
12/18/2025
#99: How We Saved 6 Figures on Taxes | An Interview with Tax Strategist, Barbara Schreihans
In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You’ll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax savings 🎯 The top tax strategies for 2025 🎯 How joining the right masterminds fast-tracks your growth and decision-making 🎯 Why Barbara avoided ads for years… and what made her finally test them 🎯 How boundaries, burnout, and personal development shaped Barbara’s success If you’re a business owner who wants to save more, stress less, and get smarter with your money, this episode is for you. Find Barbara: @yourtaxcoach https://yourtaxcoach.com/ Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#98: Is Meta About to Take Away Your Control?
12/11/2025
#98: Is Meta About to Take Away Your Control?
Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta’s shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn’t always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what’s really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#97: Early Mover Advantage: My Plan for ChatGPT Ads
12/04/2025
#97: Early Mover Advantage: My Plan for ChatGPT Ads
OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what’s known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for 2026 as conversational demand generation goes mainstream. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#96: Why We're Giving Back This Thanksgiving
11/24/2025
#96: Why We're Giving Back This Thanksgiving
This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You’ll Learn in This Episode: ✨The Struggle: Kyle’s resistance to counseling: fear, pride, cost, and stigma -- and what “not okay” looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose, abundance enables giving, and why generosity starts at home. ✨Introduction to Cumberland Counseling Center, their mission, and this year’s five-figure donation + matching announcement. ✨ How listeners can contribute time, money, or shares if they’re able. 🙏 Special Thanks: Robert @ Rowanfilms for donating video production. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#95: My Day with Alex Hormozi: Top 10 Questions Answered
11/20/2025
#95: My Day with Alex Hormozi: Top 10 Questions Answered
What’s it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she’s pulling back the curtain on what it was actually like, what she learned, and how she’s applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila’s team 📈 Key takeaways on scaling, leadership, and operations 💬 The most-asked questions from Ashley’s followers — answered 🔥 How investing in high-level rooms changes how you think, lead, and grow If you’ve ever wondered what happens behind the scenes at an Acquisition.com mastermind or what it’s like to invest big in your own growth, this episode gives you a raw, inside look. Videographer, Robert: @rowanfilms Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#94: The Turkey Five: Paid Ad Tips for Black Friday & Cyber Monday
11/13/2025
#94: The Turkey Five: Paid Ad Tips for Black Friday & Cyber Monday
It’s the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season. You’ll learn: 🦃 What the “Turkey Five” means for your ad strategy 💸 How to stand out in a flooded Black Friday feed 🛍️ The key to converting last-minute buyers ⚡ Ashley’s go-to campaign setup tips for higher ROI If you’re running Facebook, Instagram, or Google ads this holiday season, this episode will help you plan smarter and capture the rush when people are ready to buy. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#93: Everyone Needs a Rose, an Interview with My EA & PA
11/06/2025
#93: Everyone Needs a Rose, an Interview with My EA & PA
In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it’s really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley’s husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support. Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and team support, while others lean more into household management and personal logistics. If you’ve ever wondered what it looks like to have (or be) an assistant who keeps the CEO running smoothly in every area of life, this episode pulls back the curtain on the rhythms, challenges, and trust that make it all work. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#92: How I Schedule, Prioritize, & Delegate My Life as a CEO
10/30/2025
#92: How I Schedule, Prioritize, & Delegate My Life as a CEO
Running a business doesn’t mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done. She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time, energy, and creativity. Whether you’re leading a team, managing clients, or juggling both work and home life, this episode will challenge you to focus on what matters most and let go of what doesn’t. Tune in to learn how to build a schedule that supports both your business growth and your life balance. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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#91: Reacting v Responding
10/23/2025
#91: Reacting v Responding
Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it’s in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the Challenge: Buy the Book: Instagram:
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