Call Before Showing - A Real Estate Podcast

Welcome to Call Before Showing, a Real Estate Podcast with Alexandra Londono, Christine Cooper and Alison McPherson. If you're a real estate pro looking for a place where we get real about the emotional ups and downs of the real estate business and hear the stories of kickass people who buckle in and ride the roller coaster with us, you're in the right place.

Brain Dump, Habit Stacking and New 2024 Goals 05/01/2024

Brain Dump, Habit Stacking and New 2024 Goals In this off the cuff episode, Alex and Alison discuss how their business is doing, what things they are and aren't taking on this year and some life updates. /episode/index/show/callbeforeshowing/id/31061918

Accountability Partners 04/17/2024

Accountability Partners On today's episode, we dive in to goal setting and accountability partners. Finding an accountability partner or coach that works for you is sometimes like finding a needle in a haystack. We talk through a bit about the book "The 12-Week Year," how to find an accountability partner, how Alison and her accountability partner meet weekly, what they go over in their meetings, and how consistent checking in has changed our businesses. HUGE shout out to Alison's accountability partner Peggy Todd! We love you! /episode/index/show/callbeforeshowing/id/30857628

The ChatGPT Formula You Didn't Know You Needed 04/03/2024

The ChatGPT Formula You Didn't Know You Needed All modern agents know that AI is here to stay and we should be using it to streamline our processes and make our lives easier, but have you ever opened up ChatGPT and just not really known what to ask it to do for you? Haley Ingram from Coffee and Contracts sits down on the podcast today to talk to us about her favorite ChatGPT formulas, how to make it work for you, the benefits of using the paid version vs the free version, and even some of the weirdest things she has ChatGPT'd. Thanks so much for joining us Haley! To learn more about joining Coffee + Contracts, visit our partners page at www.callbeforeshowing.com/partners /episode/index/show/callbeforeshowing/id/30654248

Genuine Hustle Conference 03/20/2024

Genuine Hustle Conference The three of us had an in-person reunion at the Genuine Hustle Conference in Denver, Colorado a few weeks ago and we had such an amazing time! Not only did we love making new connections with like-minded professionals from around the country..we learned SO much and brought so much good information back to our hometowns. And today..we are sharing some of our top takeaways with YOU! We hope you love this episode as much as we loved the Genuine Hustle Conference. We will definitely be back next year! /episode/index/show/callbeforeshowing/id/30257273

Grow Who You Know through Modern Mail Marketing 02/21/2024

Grow Who You Know through Modern Mail Marketing Does anyone else internally groan when they hear people talking about sending mailings out? This week the trio sits down to discuss the 3 C's of Modern Mail Marketing and how to make mail fun and engaging. From how to grow your sphere and leverage your current business to choosing the best neighborhoods to farm, you'll want to take notes on this one! Enjoy! /episode/index/show/callbeforeshowing/id/30044423

Title with a Capital TEA 02/07/2024

Title with a Capital TEA Your favorite title/settlement company performs a range of extremely important tasks from contract to post-closing and today, Heather Wreath from Bay County Settlements spills the tea on what title companies do, the most dramatic closing she's ever had, and MORE! /episode/index/show/callbeforeshowing/id/29804158

Making Moves at Career Crossroads with Kristine Axelson 01/24/2024

Making Moves at Career Crossroads with Kristine Axelson Decision-making at a career crossroads can carry a range of emotions. Excitement, confusion, hope, dread, fear, guilt...today, we are chatting with bestie of the podcast, Kristine Axelson of Pivotal Coaching about how to pivot with grace and clarity..navigating the decision making process, identifying your values and guiding principles, and so much more. Even if you're not at a career crossroads right at this moment, we promise it is worth the listen! Identify your values deck Kristine talks about in the episode : https://www.amazon.com/gp/aw/d/1797206125?psc=1&ref=ppx_pop_mob_b_asin_title As always, we'd love for you to explore supporting our partners. For more info, visit callbeforeshowing.com/partners /episode/index/show/callbeforeshowing/id/29626523

Let's Talk Listing Appointments 01/10/2024

Let's Talk Listing Appointments Listings have been hard to come by the past couple of years due to inventory, but we are deeming 2024 the year of the LISTING for all of us and our listeners! On today's episode, Alison & Christine discuss the behind the scenes of an ideal listing appointment scenario, how they prepare for an appointment, answer some frequently asked questions in some agent groups they are a part of, and share some learnings/failures they've had through the years. We'd LOVE to hear what you do differently and what works for you-share with us on our IG post for this episode. If you are driving and can't take notes, don't worry, we did it for you! We made a handy dandy Ideal Listing Appointment Checklist you can download on our website here: As always, we want to give a shout out to our amazing Affiliates + Partners. Please check out our Partners page to see how you can support our podcast while growing your business with amazing tools we use every day! https://callbeforeshowing.com/partners /episode/index/show/callbeforeshowing/id/29422598

Real Talk: End of 2023 12/27/2023

Real Talk: End of 2023 This year has been full of wins, losses, confusion, consistency, questions, asking for help, uncertainty, and hope. As we end 2023 and take our first steps into 2024, the trio reflects on the past year, our feelings going in to the new year, and more. Thank you for being with us on this journey through this year, our sweet listeners! See you in 2024! /episode/index/show/callbeforeshowing/id/29134043

To Team Or Not To Team 12/13/2023

To Team Or Not To Team Have you ever debated about joining a real estate team? On this episode, we are discussing the potential pros and cons of joining a team, red flags and green flags to look for while interviewing teams to see if joining a team is right for you. We explore great questions to ask to ensure both the team lead and agent joining have clear expectations and are set up for success in the partnership. /episode/index/show/callbeforeshowing/id/29051323

IT'S OUR 100th EPISODE!! 11/29/2023

IT'S OUR 100th EPISODE!! We started Call Before Showing on January 14th, 2019 with a vision and no plan..and we certainly didn't know what it would become or the amazing friendships and relationships we would build with real estate agents from across the country. We are SO thankful to be sharing our 100th Episode with you today and so grateful you are on this real estate rollercoaster with us. In celebration of our 100th episode, we decided to take it back to the very beginning..and share some of our favorite moments, lessons, fights, tears, and girl-bossing-too-close-to-the-sun memories. We hope you enjoy going back down memory lane a bit with us. If you're new here, we hope it encourages you to go check out some of our previous episodes that resonate with you. There's a LOT of good in these 100 episodes, and we are so honored you choose to listen to our little podcast that could every other week. Thank you for being on this journey with us and sharing your carrides, workouts, walks, in-between showing moments with us. We love you! /episode/index/show/callbeforeshowing/id/28836938

Instagram Marketing with Ink & Olive Media 11/15/2023

Instagram Marketing with Ink & Olive Media It's hard not to get overwhelmed with the ever changing world of the mysterious Instagram algorithm. In this episode we sit down with Sarah Mills from Ink & Olive Media to discuss what really matters when promoting your real estate business. From infusing your personality into your content to the best tools for making reels - Sarah covers it all! For more information on her course, visit Sarah's site here and use code REALTOR10 for our listener discount code! https://inkandolivemedia.teachable.com/p/social-media-business-academy /episode/index/show/callbeforeshowing/id/28635323

Power Couple - Going into Business with your Spouse 11/01/2023

Power Couple - Going into Business with your Spouse Past guests Matt and Kristine Axelson join the trio today to talk about their new partnership in life as BUSINESS partners. They address all of our questions like "What is it like to work with your spouse day in and day out? What surprised you the most about working together? How do you divide resposibilities?" and more! We so appreciate their honesty and vulnerability with us and sharing this part of their journey with us and all of our listeners! What do you think? Could you work with your spouse? /episode/index/show/callbeforeshowing/id/28481609

The Dark Side of Real Estate 10/18/2023

The Dark Side of Real Estate We wish we could say being a real estate agent was only full of rainbows, butterflies, and fat commission checks..but we ALL know there is a dark side of real estate..dun, dun, dunnn.... On today's spooooooky Halloween episode, we chat about some of the dark situations we sometimes have to help our clients navigate like selling a home after a death or divorce, handling spooky showings with our clients, and more. /episode/index/show/callbeforeshowing/id/28351628

The One About Modern Agent Marketing with Chelsea Petersen 10/04/2023

The One About Modern Agent Marketing with Chelsea Petersen In this episode, we sit down with Chelsea Petersen, the Founder and CEO of Modern Agent Social Club, a game-changing marketing membership tailored exclusively for real estate agents. Chelsea brings a wealth of knowledge and a refreshingly authentic perspective to the world of real estate marketing. Our conversation kicks off with a deep dive into the art of showing up authentically in your marketing efforts. Chelsea shares invaluable insights on how real estate agents can connect with their audience on a personal level while staying true to themselves. From storytelling to leveraging your unique personality, she uncovers the secrets to building trust and standing out in a competitive market. Building and nurturing an email list is a critical component of any successful marketing strategy, and Chelsea Peterson is here to guide us through it. Discover practical tips and strategies for growing your email list, converting leads into loyal clients, and maintaining a healthy engagement rate. Beyond the world of real estate, we have a fun conversation about movies and TV shows. Find out what Chelsea's favorite comfort show is (hint: it involves a group of Friends). Don't miss this episode packed with actionable marketing advice, genuine insights, and a touch of pop culture fun. Join us in getting to know Chelsea Peterson and leveling up your real estate marketing game! /episode/index/show/callbeforeshowing/id/28216277

Going Viral & Getting Vulnerable with Grandma Nat 09/20/2023

Going Viral & Getting Vulnerable with Grandma Nat Ever wondered what it feels like when you go viral and the whole world suddenly knows your name? Join us as we chat with the vibrant and fun Natalie Mccaslin, but you may know her as @GrandmaNat, the TikTok-dancing REALTOR. Natalie also shares her journey to sobriety with us and how becoming sober led her to a career in real estate. We hope you enjoy this episode as much as we enjoyed meeting Grandma Nat! **Content Warning: Discussion of alcoholism and sobriety, self-harm, etc. 25:13-32:33** /episode/index/show/callbeforeshowing/id/28090184

They're Just Not That Into You 09/06/2023

They're Just Not That Into You It happens to every agent at some point in their career - A friend or loved one announces on social media that they bought a house..and you had no idea. Cue freak out, sadness, possibly anger, and questioning why you even became a real estate agent in the first place. How do you get over when a loved one or a past client uses another agent? Why, oh why, didn't they think of you first? That's what we're discussing on this episode of Call Before Showing! /episode/index/show/callbeforeshowing/id/27952668

Struggles, Systems, and Standing Desks 06/28/2023

Struggles, Systems, and Standing Desks It's time for a mid-year check in on your life and your business..What's working? What's not? What can we adjust as we move through the rest of the year? On this episode, Alex, Christine, and Alison talk about all of these things, plus some fun side tangents. To learn more about our partners, visit *This is our last episode before our summer break! We will be back in your ear holes on September 6th!* /episode/index/show/callbeforeshowing/id/27310296

Tom Ferry Coaching: Is it worth it? 06/14/2023

Tom Ferry Coaching: Is it worth it? The truth about Tom Ferry Coaching...is it worth it? On Today's episode, Christine talks about her experience with Tom Ferry Coaching. Is it worth it for her? What big changes have been made in her business and mindset? Does she get any referrals from it? Tune in to find out! To learn more about our partners and get access to our exclusive listener discount codes, visit /episode/index/show/callbeforeshowing/id/27140298

How to Prep for a Vacation as a REALTOR 05/31/2023

How to Prep for a Vacation as a REALTOR Have you ever gone on a non-relaxing vacation as a REALTOR? Odds are you have. We probably ALL have! With proper preparation and communication, you CAN go out of town with the peace of mind that your clients and leads are being taken care of..and maybe leave your phone in your car as you tube down a river. Ya'll, it is possible! On today's episode, we are getting you READY for SUMMER RELAXATION and talk through the best ways we have found to prep for vacation and what communication is vital for you to get the most you time out of your time off. For the email templates Alison talks about on the episode, visit our show notes at To learn more about our partners and get access to our exclusive listener discount codes, visit /episode/index/show/callbeforeshowing/id/26996613

Building a National Referral Network with Korinna DeBlanc 05/17/2023

Building a National Referral Network with Korinna DeBlanc Korinna DeBlanc is a REALTOR in Peoria, Arizona that has built an amazing National Referral Network of Agents that has produced outstanding results in her business. On this episode, we get to know a bit about Korinna and learn all about how she started a Facebook Group that has led to a huge increase in referral business. We also chat about her systems for keeping referrals coming her way. Thank you so much for joining us Korinna! We really enjoyed recording this episode, and we hope you all love it as much as we do! To learn more about Korinna and follow her on social channels, visit To learn more about our partners and get access to our exclusive listener discount codes, visit Thanks for listening! /episode/index/show/callbeforeshowing/id/26864913

It's Nice to Be Nice 05/03/2023

It's Nice to Be Nice We all love a little feel-good moment and it's even better when you're the one making the feel-good moment happen. On Today's Episode, Alex, Ali & Christine dive in to all of the ways you can surprise and delight clients, co-op agents, your vendors, and more! /episode/index/show/callbeforeshowing/id/26733375

Agents in the Wild 04/19/2023

Agents in the Wild Warning: This episode is absolutely unhinged. We got some agent friends from both of our offices and even some past guests to answer some fun questions we had ranging from "What is a change you've made in your business that has made a huge impact?" to "Tell us about a time a lockbox betrayed you?" and "What is the craziest way a deal has died?" Some great stories, sprinkled in with some shocking confessions (trigger warning for Cooper's story!), and moments in other businesses we can all learn from. /episode/index/show/callbeforeshowing/id/26587440

How to Break In To the Luxury Market with Jonathan Fox 04/05/2023

How to Break In To the Luxury Market with Jonathan Fox Selling luxury real estate or interviewing to list luxury property can definitely seem a bit intimidating, so we brought in Jonathan Fox to demystify it for us. What is different about selling luxury real estate? What is always the same? How can you 'wow' sellers of luxury real estate in your listing presentation? How can we all increase our average price points? What was his biggest and most expensive "oops" when it came to marketing himself to luxury sellers? Do we really need to know the difference between Carrara marble and granite and know all about Viking appliances? We dive in to all of it with Jonathan today! To learn more about Jonathan and order his book visit To learn more about our partnership with Modern Agent Social Club and access listener discount codes and more, visit /episode/index/show/callbeforeshowing/id/26447229

How to Find Clients 03/22/2023

How to Find Clients Confession: We recorded this episode twice. It was originally called Prospecting 101 and none of us were passionate about it. In fact, when we recorded it the first time..the three of us looked at each other from across our zoom screens and just straight up confessed..."I'm not feeling this.." So we re-grouped and revisited this topic in a way that felt right to us. Prospecting/Finding Clients is 100% something you need to be 100% in to. If you do it in a way that doesn't feel right to you, you will be attracting all of the wrong clients. So..in today's episode, we talk all things how to find clients: what has worked well for us, what would we like to do in the future that we haven't tackled yet, and what have we done that didn't feel was right for us. We hope you enjoy this water cooler conversation about finding clients in a way that feels light and easy. We are delighted to announce our newest partner: Modern Agent Social Club! For more information about Modern Agent Social Club, visit Make sure you use code callbeforeshowing for $50 off your first month! /episode/index/show/callbeforeshowing/id/26298186

Real Talk with Stevie Hahn 03/08/2023

Real Talk with Stevie Hahn We are so excited to have Stevie Hahn Rutherford on Call Before Showing Podcast to talk all things real estate: -how she became a REALTOR -her 'WHY' -how she juggles content creation for YouTube and Instagram, selling homes, and her real life. Plus, she spills some major tea about changes in her business recently that surprised us all. You're gonna love this one, ya'll. /episode/index/show/callbeforeshowing/id/26147979

Manifesting your Ideal Life with Kristine Axelson 02/22/2023

Manifesting your Ideal Life with Kristine Axelson This week, Alex and Christine sit down with Kristine Axelson of Pivotal Coaching to discuss all things manifesting. How do you do it? Where do you start? Kristine takes us on an uplifting journey to finding our most authentic selves and living out our ideal lives through small practices and mindset shifts that can allow us to approach everything in a more positive way. Whether you're looking to transform your morning routine, put a positive spin on everyday struggles, or manifest gajillions of dollars into your life (who doesn't?), you'll want to check this one out. /episode/index/show/callbeforeshowing/id/26006352

How To Break Up With a Client 02/08/2023

How To Break Up With a Client Oh yikes, it's the thing none of us want to do but it is sometimes very neccessary..breaking up with a client, firing them gracefully..HOW DO YOU DO IT? When do you do it? Do you text or call or email or send a carrier pigeon? We get in to it all in this episode! Also...we want to introduce our NEW partner: Coffee & Contracts! Coffee & Contracts is a monthly marketing toolkit subscription that will up your marketing game in a big way. We have a special for you - go to and use promo code CBS15 for $15 off your first month! /episode/index/show/callbeforeshowing/id/25861227

What to Do Before You Do A Price Reduction 01/25/2023

What to Do Before You Do A Price Reduction We've all had 'em..A listing that just won't sell! On today's episode, we talk through several strategies you and your sellers can consider when you have a listing that isn't selling BEFORE you do a price reduction. /episode/index/show/callbeforeshowing/id/25720572

Rapid Fire Q&A: Get to know your hosts 01/11/2023

Rapid Fire Q&A: Get to know your hosts This one..well, it's a doozy. It's a fun journey. Today's episode is a quick deep dive into the lives and personalities of your hosts of Call Before Showing, Alex, Alison, and Christine! We go from favorite ways to get clients to our most embarrassing moments, Disney adults to where we met our spouses..Enneagrams and Zodiac Signs to if we sleep with a top sheet or not. We had so much fun recording this one together, we hope you enjoy listening and laughing with (at?) us. /episode/index/show/callbeforeshowing/id/25573809

Call Before Showing - A Real Estate Podcast

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