MyndShyft

Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.

Ep.11 How to productize professional services IP with Eisha Tierney Armstrong 05/11/2021

Ep.11 How to productize professional services IP with Eisha Tierney Armstrong Today Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize. Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have. Resources talked about in the episode: Guest Book: /episode/index/show/carbondesign/id/19058822

Ep. 10 How to Get a Better Return From ABM With Usman Sheikh 03/05/2021

Ep. 10 How to Get a Better Return From ABM With Usman Sheikh Today Scott will be talking to Usman Sheikh founder and CEO of xiQ. xiQ is an artificial intelligence for B2B sales and marketing. xiQ unifies the core capabilities and functions that are required to operate in account-based marketing. Using AI smarts to help decision-making faster, bigger, better, and more precise. Usman Sheikh will explain how to create a successful marketing strategy to improve your performance. Resources talked about in the episode: Guest Website: /episode/index/show/carbondesign/id/18168842

Ep. 9 Brand Transformation with Leslie Tullio 01/29/2021

Ep. 9 Brand Transformation with Leslie Tullio Scott will be discussing marketing and brand transformation with Leslie Tullio. Leslie Tullio is Chief Marketing and Communications Officer at McDermott, Will & Emery. Leslie explains what it takes to build a strong brand with vision, strategy, and good objective data. All it takes is a pinch of courage to transform your brand. Resources talked about in the episode: Guest Social Media: /episode/index/show/carbondesign/id/17672384

Ep. 8 The Future of Selling with Dr. Howard Dover 11/20/2020

Ep. 8 The Future of Selling with Dr. Howard Dover Scott will be discussing the future of selling with Dr. Howard Dover. Dr. Howard Dover is a director, center of professional sales, and professional sales coach. Dr. Dover explains what makes a successful salesperson and how to succeed in the sales industry. They also discuss the future of the business to business selling and where marketing is headed after the pandemic. Resources talked about in the episode: Guest Book Coming 2021: The Sales Innovation Paradox Guest Social Media: /episode/index/show/carbondesign/id/16847648

Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez 09/15/2020

Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez Pixal506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixal506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning websites and how to set your website up for success. Resources talked about in the episode: Guest Website: /episode/index/show/carbondesign/id/15966743

Ep. 6 What CMOs Need to Know About Cyber Security with Patrick Kehoe 09/04/2020

Ep. 6 What CMOs Need to Know About Cyber Security with Patrick Kehoe Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm. Here are some of the things heads of marketing should be concerned about: remote teams accessing customer databases microsites and websites content management systems "off the radar" landing pages "If you haven't been breached, it's likely a matter of when, not if, so you have to stay proactive," says Kehoe. /episode/index/show/carbondesign/id/15190058

Ep. 5 Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens 09/04/2020

Ep. 5 Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make quota. Matt Stevens is a former VP of Digital Marketing at Gartner and Head of Global Digital Marketing at CEB. /episode/index/show/carbondesign/id/14708357

Ep. 4 Surviving in a Sales Culture as a B2B Marketer with Special Guest, Stephanie Anderson 09/04/2020

Ep. 4 Surviving in a Sales Culture as a B2B Marketer with Special Guest, Stephanie Anderson Scott sat down with CMO and Advisor, Stephanie Anderson, to discuss how to survive in a sales culture as a B2B marketer. In this episode, Stephanie shares what's on the minds of CMOs, advice for new CMOs, and how to successfully navigate organizational culture. /episode/index/show/carbondesign/id/14291603

Ep. 3 The Latest Thinking on Challenger Sales and Marketing with Special Guest, Brent Adamson 09/04/2020

Ep. 3 The Latest Thinking on Challenger Sales and Marketing with Special Guest, Brent Adamson Scott continues the lively discussion about the value of outbound sales with Brent Adamson, a VP at Gartner and author of The Challenger Sales and The Challenger Customer. In this episode, Scott and Brent debunk the idea of Challenger Marketing as a sales methodology and unpack why sales and marketing need to co-own the customer and buyer experience. /episode/index/show/carbondesign/id/14291519

Ep. 2 The State of Sales with Special Guest, David Brock 09/04/2020

Ep. 2 The State of Sales with Special Guest, David Brock Scott posed this provocative question to spark candid dialogue between Sales and Marketers. Friend and Sales Guru, David Brock, answered the call in what has become a lively ongoing debate For more on this topic read: , , and . /episode/index/show/carbondesign/id/14291297

Ep. 1 Interview with Carlos Hidalgo, Author of The UnAmerican Dream 09/04/2020

Ep. 1 Interview with Carlos Hidalgo, Author of The UnAmerican Dream Have you ever wondered what all the work frenzy is for? In this episode, Scott explores this question with entrepreneur and author, Carlos Hidalgo. They discuss Carlos's first book, The UnAmerican Dream, in which Carolos shares his journey to entrepreneurial triumph and the simultaneous path to rock bottom /episode/index/show/carbondesign/id/14218436

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