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#2: Selling in Senior with Chuck Gray
10/29/2021
#2: Selling in Senior with Chuck Gray
Joe is back again with Cardinal Senior Management Partner Chuck Gray to discuss one of their favorite topics: How to sell in senior, the Cardinal way. They talk about their methodology, what they look for in a sales professional and wrap up with a powerful sales story in their ability to bounce back from the pandemic. Enjoy! Visit us online at (1:33) - Chuck’s prior career before getting into Senior (4:05) - What was life like at Holiday Retirement and what lessons did you take away when you broke off on your own? (6:16) - ‘Scoreboarding’ Salespeople (9:22) - Showtime & making sure the entire staff is involved in the sales mentality and process (13:55) - Putting our best foot forward: Tours at mealtime (17:19) - A day in the life of a Cardinal Sales rep and administrator duties (22:54) - Chuck’s view on how other companies look at their sales and marketing as compared to Cardinal (27:59) - The Pandemic’s affect on the industry and how Cardinal’s sales team stepped up to the plate (36:30) - How do we know if what we do works? (38:16) - Wrap Up Get in Touch: Joe Pohlen on Twitter/LinkedIn Twitter: LinkedIn: Email Chuck at Email Joe at The Cardinal Senior Management Podcast is produced by Johnny Peterson & Straight Up Podcasts
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