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Want more client business? Stop being invisible!
09/21/2025
Want more client business? Stop being invisible!
Are you a UK business, practice or firm with ‘clients’ rather than ‘customers’? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business. It’s all about helping to prevent you becoming invisible, particularly in an age of AI search. It’s about preventing your expertise remaining unappreciated by prospective clients and about stopping your firm being in the shadows, whilst competitors gain great profile. It’s also intended to prevent the conclusion that often follows this – a lack of client prospects and enquiries, lack of growth and stagnation and a paucity of opportunities within a sector. With the arrival of AI search, both within traditional search and search on chat bots, it’s also an episode that explains how to tackle this threat to your client-serving practice or firm. Jane, who has spent her entire career preventing B2B and B2C companies from remaining in the shadows and being hidden gems, has put this episode together to help businesses leverage the knowledge that Catapult PR has acquired and which can be the solution to the issue. She explains how many SME businesses have allowed themselves to get into a position where they are now virtually invisible to their prospective client or customer. Having done nothing to work with the strategies that search engines have used for a few years ago, and having never had a PR campaign in place, she highlights how they now lack the core ingredients that both traditional and AI-search engines have to see in place, if they are to direct the enquirer to your door. Jane explains the concept of EEAT and why it is fundamental to every SMEs marketing. She talks through the strategies that should be in place, the roadblocks that have prevented businesses from implementing them and the pressing need to start to put that right. She then highlights how this can be done and the roadmap that can be followed, if the core requirements are in place. However hard it may seem, Jane suggests how she can help build a business profile that will show up everywhere and achieve all of the goals that financial and professional services firms, vets and architects – as well as many other firms - may currently have. With over 70 career awards in the PR, content and copywriting world in the UK, Jane is well-placed to help guide you. Listen in today and take the next steps towards strengthening your client-focused service.
/episode/index/show/catapultpr/id/38296940
