Lone Star Gridiron
Lone Star Gridiron - the experts in Texas high school football
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Gulf Coast Sports Show 022026
02/20/2026
Gulf Coast Sports Show 022026
Gulf Coast Sports Show 022026 Season 16, Episode 05 presented by Lone Star Gridiron as well as Stay tuned for all the great shows on the . Contact the Huddle Twitter , , Facebook ALL I NEED TO KNOW I LEARNED FROM MY TEXAS HIGH SCHOOL FOOTBALL COACH - , The AUTHORITY on Texas High School Football! ™ Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Do You Remember These?
02/19/2026
Do You Remember These?
With Cheyenne turning 30 this year and Stephanie entering her crone era, kicking and screaming, the two talk about slogans, songs, commercials, and other memorable moments from both of their childhoods. How many do YOU remember?
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Calallen Softball 021926
02/19/2026
Calallen Softball 021926
Calallen Softball Coaches Show 021926 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Calallen Softball Coaches Show 🎙️ Hosted by Chris Doelle Head Coach Teresa Lentz Down Time Services Player Spotlight: Kaylie Lopez Player Spotlight brought to you by Down Time Services begins next week! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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What Most Law Firms Get Wrong About Marketing
02/19/2026
What Most Law Firms Get Wrong About Marketing
SHOW NOTES: In this episode of the Building Brands podcast, host Robert interviews Michael Poropat, a partner at Stockman & Poropat, a boutique law firm specializing in entrepreneurial law. Michael shares insights into the firm's unique approach to client relationships, marketing strategies, and the challenges of maintaining quality assurance as the firm grows. He emphasizes the importance of education in legal services and how their marketing efforts focus on providing valuable information to potential clients. The conversation also touches on the significance of building a strong team and the wins the firm has experienced since its inception in 2022. Takeaways Stockman & Poropat is a boutique law firm for entrepreneurs. The average client generates between $1-3 million in annual revenue. Marketing efforts are split into name recognition and name reputation. Quality assurance is crucial for maintaining a good reputation. Education is a key component of their marketing strategy. They focus on treating clients like friends rather than just clients. The firm has grown to four attorneys since its founding. Moving to a new office increased client walk-ins significantly. Hiring the right team members is essential for productivity. Procrastination and perfectionism can hinder business growth.
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We're Baaaaack!
02/18/2026
We're Baaaaack!
Cheyenne and Stephanie are back for another season of Now She Tells Me! We know you missed us! Learn what these gals are up to now as they get ready for Brace for Impact 2026. Want to get involved with Brace for Impact? Find us on Facebook or comment below.
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This Week in Victoria 021826
02/18/2026
This Week in Victoria 021826
This Week in Victoria 021826 Season 14, Episode 03 Welcome to This Week in Victoria! Each week, Brother Gary Moses and Chris Doelle sit down and go over all the happenings in the Crossroads area. Chris and Gary encourage everyone to go out and support the sponsors and local events mentioned. Theme music is Creative Commons Music by Jason Shaw on Audionautix.com
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Girls Soccer - Alyssa Maynard
02/17/2026
Girls Soccer - Alyssa Maynard
Montgomery Athletics Show 021726 Season 1, Episode 26 Girls Soccer - Alyssa Maynard Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Girls Basketball - Mark Kerkhoff
02/17/2026
Girls Basketball - Mark Kerkhoff
Bearcat Beat Season 1, Episode 25 Girls Basketball - Mark Kerkhoff 021726 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? "Bearcat Beat," a podcast dedicated to Sherman Bearcats athletics, hosted by Chris Doelle and sponsored by the Sherman Athletic Booster Club. This episode focuses on the Sherman Athletic Director, Alan McDougal and he gives us a "State of the District Athletics" report. Call the fan feedback line 713-568-6361 and let us hear what you have to say! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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From Businessman to Cancer Survivor: Joe Grumbine's Inspiring Journey
02/16/2026
From Businessman to Cancer Survivor: Joe Grumbine's Inspiring Journey
SHOW NOTES: In this conversation, Ty Gipson interviews Joe Grumbine, who shares his inspiring journey of overcoming adversity, particularly his battle with cancer. Joe discusses his background in various businesses, the challenges he faced during the COVID-19 pandemic, and his eventual cancer diagnosis. He emphasizes the importance of a positive mindset, accountability, and exploring alternative treatments alongside conventional medicine. Joe's story highlights the power of resilience, faith, and the support of loved ones in navigating life's toughest challenges. Takeaways Joe Grumbine has a diverse background in business and health. He faced significant challenges during the COVID-19 pandemic. Joe was diagnosed with squamous cell carcinoma after discovering a lump. He explored alternative treatments and natural remedies during his cancer journey. Mindset and spirituality played crucial roles in his healing process. Joe emphasizes the importance of accountability in health decisions. He found hope and strength even in the darkest moments. Diet and nutrition were pivotal in his treatment plan. Joe's journey showcases the power of resilience and faith. He encourages others to take ownership of their health and well-being. Connect with Ty Gipson: Find more stories, resources, and ways to connect at tygipson.com (Gipson with a "p"). Ty Gipson is an entrepreneur, relentless survivor, and powerhouse speaker. He transforms adversity into action and ignites audiences with real-world resilience and over 30 years of sales mastery. To book Ty Gipson as a speaker, call 512-944-4780 or visit tygipson.com. Remember, "your story isn't over yet. If you live like you have no options, I'll see you next time".
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AI Assembled 021626
02/16/2026
AI Assembled 021626
AI Assembled 021626 Season 03, Episode 11 AI Assembled is a cutting-edge podcast where AI takes center stage. Hosted by Chris Doelle, the show features content sourced by ChatGPT, Grok, Claude, Deep Seek, Manus, and others and expertly crafted into engaging discussions through Genspark. Each episode dives into the latest developments in artificial intelligence, blending human insight with the power of machine-generated storytelling. Tune in to explore how AI is reshaping industries, all with the help of innovative AI tools working behind the scenes. February 16, 2026 THIS WEEK'S HEADLINES China's AI Price War Launches 1 Zhipu AI's GLM-5 - 744B parameter model at 1/6 the cost of Claude Opus 4.6 2 MiniMax's M2.5 - "First full-stack AI employee at $1/hour" 3 Both models open-source (MIT license), comparable performance to Western competitors AI-Driven Job Cuts Accelerate 1 108,435 U.S. jobs cut in January 2026 (118% increase YoY) 2 Major layoffs: Amazon (16K), Salesforce (hundreds), Heineken (5-6K), UPS (30K) 3 Pattern clear: AI replacing human workers across industries Infrastructure Updates 1 OpenAI upgrades Responses API with Agent Skills manifests 2 T-Mobile launches network-level live translation beta 3 Anthropic expands Claude free tier 5-STEP ACTION PLAN 1 Test Chinese Models (1 week) - Compare GLM-5 and M2.5 on your actual tasks 2 Build Displacement Scorecard (2 days) - Identify automation-ready roles 3 Launch Marketing Test (2 weeks) - Use AI for email/ad copy variations 4 Test ChatGPT Ads (Optional, 1 month) - $500-1K pilot budget 5 Update AI Policy (1 day) - Add guidance on third-party models and job transitions Contact & Subscribe , Chris Doelle - , AI Consultant • Podcaster • Author • Speaker
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049 Candace Mohrs - AAA Plumbers
02/16/2026
049 Candace Mohrs - AAA Plumbers
Summary Candace Mohrs, part owner of AAA Plumbers in the greater Houston area, shares how a family-founded, multifamily-focused plumbing company has stayed competitive through decades of industry change. She explains how trust, community involvement, and people-first leadership differentiate AAA in a crowded market. Candace also discusses workforce challenges in the trades, the role of communication and culture in retention, and how emerging technology—including AI—can support prevention, safety, and operational efficiency without replacing hands-on expertise. Takeaways Trust and long-term relationships are AAA’s strongest differentiators in a competitive industry. Deep involvement in industry associations and legislation strengthens advocacy for both customers and the trade. Company culture is built through genuine care, respect, and ongoing education for employees. Communication must be continuous, adaptable, and tailored to different teams and languages. Growth requires balancing expansion with staying rooted in core values and relationships. A major challenge in the trades is attracting and training the next generation of skilled workers. Quality people matter more than rapid growth—quality over quantity protects reputation and trust. Technology and AI should support prevention, safety, and efficiency, not replace skilled labor. The future of the trades will blend hands-on expertise with evolving technology and education. True success is defined by service, people, and legacy, not profits alone.
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REPLAY Protecting your marriage as a coach
02/14/2026
REPLAY Protecting your marriage as a coach
REPLAY Protecting your marriage as a coach Season 6 Episode 3 Episode: REPLAY Protecting your marriage as a coach Host: Chris Doelle Interviewer: Brian Wood (OC, Wayland Baptist; ROC Mentoring Program) & Brandi Wood Topic: Marriage and coaching — making it work together. • Brian’s 3 tips for young coaches: be loyal to your school, save money, marry right. • Coaching is a mission field, not just a job. Brandi embraced that mission as her own. • She handled the bulk of parenting (“I was not one to say ‘wait till your father gets home’”). They co-parented, but she carried the day-to-day. • Date nights became non-negotiable — every Wednesday, driving from Shallowater to Lubbock for supper. Started ~8 years ago; never stopped. • They forgot to invest in their marriage for a stretch — and it showed. • Communication and honest conflict matter. “You gotta fight.” • Don’t bring wins/losses home. Remember you have a second job: husband and dad. • A coach’s life is uniquely public — every call, every loss is critiqued. The spouse absorbs that too. Brandi learned to let criticism roll off and to protect Brian from things said in the stands. • Attended their first Coaches Outreach marriage retreat last summer; wished they’d gone years earlier. • Brandi’s superpower: bonding coaches’ wives into a tight group (retreats, fellowships, team-building). • Successful programs prioritize culture, family, and character — not just X’s and O’s. • “It takes what it takes.” Reminders: Educate, Excel, Play campaign | Texas Coaches Leadership Tour | Sportsmanship initiative Texas High School Coaches Association (THSCA): Produced by Fresh Media Works © 2025 Lone Star Podcast Network Texas High School Coaches Association Twitter: Limited sponsorship opportunities are available on the show. Contact Chris Doelle at (713) 269-4620 or email at . Subscribe on these great platforms:
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The Watch Me Mindset
02/14/2026
The Watch Me Mindset
SHOW NOTES: Ty meets with Ian Bowen, host of the Positive Persistence podcast, to explore the power of positive mindsets and resilience in overcoming adversity. Ian shares his personal journey from being diagnosed with a rare disease that left him paralyzed to developing a 'Watch Me' mindset that propelled him to recovery and success. They discuss the importance of self-identity, visualization, and the RINSE methodology, which emphasizes washing away negative thoughts, recognizing small wins, and expecting to win. The conversation highlights the significance of community support and self-love in achieving personal goals. Takeaways The 'Watch Me' mindset is about defying limitations. Adversity can be a catalyst for personal growth. Visualization is a powerful tool for success. Self-love is essential for overcoming challenges. Recognizing small wins builds momentum. Expecting challenges prepares you for resilience. Your environment influences your mindset. Positive thinking can be cultivated over time. Community support is vital in personal journeys. You have the power to change your narrative.
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Calallen Softball 021326
02/13/2026
Calallen Softball 021326
Calallen Softball Coaches Show 021326 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Calallen Softball Coaches Show 🎙️ Hosted by Chris Doelle Head Coach Teresa Lentz Player Spotlight brought to you by Down Time Services begins next week! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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This Week in Victoria 021126
02/11/2026
This Week in Victoria 021126
This Week in Victoria 021126 Season 13, Episode 14 Welcome to This Week in Victoria! Each week, Brother Gary Moses and Chris Doelle sit down and go over all the happenings in the Crossroads area. Chris and Gary encourage everyone to go out and support the sponsors and local events mentioned. Theme music is Creative Commons Music by Jason Shaw on Audionautix.com
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Alan McDougal - Athletic Director
02/10/2026
Alan McDougal - Athletic Director
Bearcat Beat Season 1, Episode 24 Athletic Director - Alan McDougal 021026 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? "Bearcat Beat," a podcast dedicated to Sherman Bearcats athletics, hosted by Chris Doelle and sponsored by the Sherman Athletic Booster Club. This episode focuses on the Sherman Athletic Director, Alan McDougal and he gives us a "State of the District Athletics" report. Call the fan feedback line 713-568-6361 and let us hear what you have to say! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Small Business is about to Explode
02/10/2026
Small Business is about to Explode
The Marketing Drive Short marketing message that you can use right now! Small Business is about to Explode (And Why You Should Jump In Now) The Big Idea What happened to the trades in the last 5 years is about to happen to small business across the board. This is THE opportunity for young people and career-changers. Runtime: 9-10 minutes Why Small Business Is Booming NOW 1. Corporate America is broken Constant layoffs, zero job security, work hard and still get cut 2. Technology leveled the playing field Run a million-dollar business from a laptop—low barriers to entry 3. AI is the ultimate equalizer Small businesses need help but can't afford big corporate solutions Mark Cuban's Prediction "Learning AI and helping small/medium businesses implement it will make people RICH." 1 33 million small businesses in the U.S. 2 Most have no idea how to use AI effectively 3 Massive implementation gap = massive opportunity 4 Don't need CS degree—need to understand SMB problems + AI solutions Two Career Paths Compared Corporate Path: $50K → 3 years waiting for promotion → layoff → start over Meetings about meetings, office politics, replaceable cog Small Business Path: Learn AI/marketing/operations → Help 5 businesses @ $3-5K each Real skills, real relationships, real value → Six figures within 2 years How To Start If you're young: Find 3 small businesses, offer free help for 90 days, learn everything More valuable than MBA + you get references If you're mid-career: You already have skills SMBs need Audit 10 businesses, show what's broken, charge for expertise If you're in small business: Double down—learn AI, marketing, systems Next 3 years = market domination opportunity The Mindset Shift Employee thinking: "What's my job? What are my hours? When's my raise?" Owner thinking: "What problem can I solve? What value can I create?" Small business rewards owner mindset. Corporate punishes it. Why NOW Matters We're at the beginning of: 1 AI revolution 2 Small business renaissance 3 People who learn NOW = the experts everyone needs in 3 years (Just like digital marketing in 2010, social media in 2008) Your Homework This Week ✅ Young people: Identify 3 SMBs to learn from ✅ Mid-career: Master one SMB skill in 90 days ✅ Current SMB owners: Invest in learning AI/marketing/systems The Bottom Line The next 5 years belong to small business. Whether you're 22 or 52, starting or joining—now is the time. Connect with Chris Doelle: For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com. Connect with Chris Doelle: For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com. About the Show The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business. About Chris Doelle Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results. Produced by Fresh Media Works © 2026 Lone Star Podcast Network Subscribe on these great podcasting platforms:
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James Longoria - MHS Tennis - Individual
02/10/2026
James Longoria - MHS Tennis - Individual
Montgomery Athletics Show 021026 Season 1, Episode 25 MHS Tennis - Individual - James Longoria Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Pat Kennedy - Lake Creek Sports Update
02/10/2026
Pat Kennedy - Lake Creek Sports Update
Montgomery Athletics Show 020326 Season 1, Episode 24 Lake Creek Sports Update - Pat Kennedy Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Your Website Does Not Matter
02/09/2026
Your Website Does Not Matter
The Marketing Drive Short marketing message that you can use right now! Your Website Does Not Matter (If AI Can't Explain What You Do) The Problem Buyers aren't visiting websites first anymore—they're asking AI for recommendations. If AI can't clearly explain what you do, you're invisible. The Shift Old buyer journey: Google → compare tabs → bookmark → research later New buyer journey: Ask AI → get 3 recommendations → visit THOSE websites If you're not in AI's top 3, your website never gets seen. What Makes You Invisible to AI ❌ Messy positioning - "We help businesses grow" ❌ Vague offers - "Consulting and strategic services" ❌ Complicated funnels - Lead magnets, webinars, multi-step processes AI needs clear inputs. If it can't find them, it skips you. The Fix: Clear Beats Clever Bad (vague): "Welcome to Smith Consulting. Full-service advisory with 20 years experience." Good (clear): "Smith Consulting helps manufacturing companies reduce operational costs 15-30% through 90-day process optimization." This Week's Homework 1 Ask AI about yourself - "What does [your company] do?" See if it's accurate 2 Simplify your homepage - First 3 sentences must be 12-year-old clear 3 Add specifics - Who you serve, problem solved, outcomes, timeline The Bottom Line AI recommends businesses it can confidently explain. Get clear now = massive competitive advantage. Clear > Clever Specific > Vague Resources Need help clarifying your positioning? freshmediaworks.com Connect with Chris Doelle: For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com. About the Show The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business. About Chris Doelle Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results. Produced by Fresh Media Works © 2026 Lone Star Podcast Network Subscribe on these great podcasting platforms:
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AI Assembled 020926
02/09/2026
AI Assembled 020926
February 9, 2026 📊 10 Stories Covered Dow Hits 50,000 - AI stocks lead historic market milestone (Feb 6) MIT Logic-Search Framework - ENCOMPASS breakthrough for AI scalability (Feb 6) OpenAI Frontier - Enterprise intelligence layer connects business apps (Feb 5) Super Bowl AI Ads - Svedka, Anthropic, Meta, Google compete for attention (Feb 8) Google Gemini Enterprise - Fine-grained access control for compliance (Feb 2, 6) Clawdbot→Moltbot→OpenClaw - Viral AI agent security wake-up call (Jan 27-Feb 8) Meta Integrates Manus - $2B bet on autonomous AI agents (Feb 4) Manus Open Standards - Agent Skills integration announced (Jan 27) Canva-ChatGPT - On-brand designs in AI assistants (Feb 5) AWS Bedrock Updates - Server-side tools and extended caching (Feb 2) 🎯 5-Step Action Plan Shadow IT audit - inventory all AI tools Upgrade to enterprise AI tools ($50-100/user/mo) Research OpenAI Frontier, AWS Bedrock, Google Gemini Enterprise Write and share formal AI usage policy Colorado AI Act compliance check
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Building Resilience with Grace
02/08/2026
Building Resilience with Grace
SHOW NOTES: Host Ty Gipson and Designed Resilience Podcast host Rachel Williams discuss the journey of resilience and personal growth following job loss. Rachel shares her experiences of navigating emotional challenges, the importance of daily habits, and how to design resilience for future success. The discussion emphasizes the significance of self-concept, community, and continuous personal development. Takeaways Everybody has a story and is dealing with something. Job loss can lead to reevaluation of self-identity. Emotional challenges are part of the healing process. Daily habits can help in building resilience. Self-concept is crucial for overcoming difficulties. Community support is essential during tough times. Financial literacy can alleviate stress during job loss. Personal growth should be a continuous journey. Resilience is needed not just in hard times but also in good times. Preparation is key to handling life's ups and downs.
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048 Amy Zitelman and Julie Garber - Soom Foods
02/05/2026
048 Amy Zitelman and Julie Garber - Soom Foods
Summary Alysse Asaro introduced Amy Zitelman, CEO and co-founder, and Julie Garber from Soom Foods, who discussed the company's journey in popularizing tahini since 2011, their comprehensive digital strategy supporting Amazon, third-party e-commerce, and grocery sales, and their plans for 2026. They detailed Sum Foods' marketing focus on education through approachable recipes and user-generated content, effective Instacart leveraging for retail support, and strategic Amazon advertising, with future plans including increased investment in chef partnerships to drive growth. The participants noted Sum Foods' accelerated consumer sales and expansion, including national placement in Whole Foods, with plans to refine their strategy to focus on increased content and new product launches, transitioning the brand toward a lifestyle focus. Takeaways Soom Foods built early credibility by focusing on chefs and restaurants before going direct to consumers. Education is central to demand—recipes and everyday use cases make tahini approachable beyond hummus. Content works best when it shows simple, repeatable uses, not just aspirational cooking. Influencer efforts focused on authentic product seeding, not paid one-off posts. Retail performance data is more reliable than influencer metrics for measuring real traction. Instacart plays a key role in discovery, removing friction between interest and purchase. Amazon is treated as a discovery and trial channel, not just a sales platform. Lowering purchase friction helped bring in new-to-brand customers. The brand is shifting toward long-term content and lifestyle positioning rather than short campaigns. Continued growth will come from expanded content, trusted partnerships, and new product launches
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Calallen Softball 020526
02/05/2026
Calallen Softball 020526
Calallen Softball Coaches Show 020526 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? brought to you by Calallen Softball Coaches Show 🎙️ Hosted by Chris Doelle Head Coach Teresa Lentz Player Spotlight brought to you by Down Time Services begins next week! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Gulf Coast Sports Show 020426
02/03/2026
Gulf Coast Sports Show 020426
Gulf Coast Sports Show 020426 Season 16, Episode 04 presented by Lone Star Gridiron as well as Stay tuned for all the great shows on the . Contact the Huddle Twitter , , Facebook ALL I NEED TO KNOW I LEARNED FROM MY TEXAS HIGH SCHOOL FOOTBALL COACH - , The AUTHORITY on Texas High School Football! ™ Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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Zach James - Baseball
02/03/2026
Zach James - Baseball
Bearcat Beat Season 1, Episode 23 Baseball - Zach James 020326 Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? "Bearcat Beat," a podcast dedicated to Sherman Bearcats athletics, hosted by Chris Doelle and sponsored by the Sherman Athletic Booster Club. This episode focuses on the Sherman Athletic Director, Alan McDougal and he gives us a "State of the District Athletics" report. Call the fan feedback line 713-568-6361 and let us hear what you have to say! Call the fan feedback line 713-568-6361 and let us hear what you have to say!
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This Week in Victoria 020426
02/03/2026
This Week in Victoria 020426
This Week in Victoria 020426 Season 13, Episode 13 Welcome to This Week in Victoria! Each week, Brother Gary Moses and Chris Doelle sit down and go over all the happenings in the Crossroads area. Chris and Gary encourage everyone to go out and support the sponsors and local events mentioned. Theme music is Creative Commons Music by Jason Shaw on Audionautix.com
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How a Pandemic Accidentally Launched a Second Law Firm
02/03/2026
How a Pandemic Accidentally Launched a Second Law Firm
SHOW NOTES: In this episode of the Building Brands Podcast, Deborah Whitson, owner and attorney at Whitson Law, shares her journey from a criminal prosecutor to a family law attorney. She discusses the challenges and successes of expanding her practice, including the launch of her sister firm focused on mediation during the pandemic. Deborah emphasizes the importance of storytelling in law firm marketing, the lessons learned from her initial website and SEO strategies, and her aspirations for future growth in New York and beyond. Takeaways Deborah transitioned from criminal prosecution to family law after a political setback. Her reputation as a prosecutor helped her establish her law firm. The pandemic created a demand for mediation services, leading to the launch of her sister firm. Deborah learned the importance of marketing and branding for business growth. Measuring marketing efforts is crucial for understanding ROI. Storytelling is a key component in effectively communicating with clients. Initial website iterations were costly and ineffective for SEO. Adapting to AI and new technologies is essential for modern law firms. Deborah aims to expand her practice across New York and potentially into Georgia. She advocates for non-adversarial approaches to family law issues.
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A New Approach to Medicare Insurance
02/03/2026
A New Approach to Medicare Insurance
SHOW NOTES; In this episode of the Building Brands Podcast, host Braden Popp interviews Calvin Bagley, founder of Nuvo Health, who shares his unique journey into the Medicare insurance industry. Calvin discusses his transition from a corporate career at Bank of America to starting his own business, emphasizing the importance of personalized service and core values in his companies. He introduces PlanFit, a new initiative aimed at providing unbiased Medicare education and support. The conversation also covers the challenges of building a national brand, educating clients about Medicare, and maintaining core values during growth. Takeaways Calvin's journey to Medicare insurance was unconventional. Nuvo Health's core values focus on serving individuals one-on-one. PlanFit aims to provide unbiased Medicare education. Building a national brand presents unique challenges. Educating clients about Medicare requires persistent communication. Maintaining core values is crucial during business growth. Investing in team training enhances customer service. Organic growth through social media is a key opportunity. Navigating multiple brands requires effective systems. Building credibility is essential in the Medicare space.
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The Author of “Poisoned” Which The Popular Netflix Documentary Was Based On
02/02/2026
The Author of “Poisoned” Which The Popular Netflix Documentary Was Based On
Summary In this episode of the Building Brands podcast, host discusses with Bill Marler, a prominent attorney specializing in food safety law, about his career, the impact of the documentary 'Poisoned', and the evolution of food safety regulations. Marler shares insights on establishing a niche in food safety law, the importance of marketing strategies for law firms, and the role of technology in identifying foodborne illnesses. He emphasizes the need for better consumer education and reflects on the challenges faced in the legal space. The conversation concludes with Marler recommending 'Outliers' by Malcolm Gladwell as essential reading for business leaders. Takeaways The documentary 'Poisoned' highlights the evolution of food safety. Bill Marler established his firm to focus on food safety law. Regulatory changes have impacted food safety practices over the years. Marketing strategies have evolved with technology in the legal field. AI is changing how legal services are marketed and accessed. Technology has improved the identification of foodborne illnesses. Consumer education is crucial for informed decision-making in legal matters. Bill Marler's firm has a unique position in the food safety legal space. The importance of networking and referrals in building a law practice. 'Outliers' by Malcolm Gladwell is recommended for understanding success.
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