info_outline
Tatyana Gray
11/20/2025
Tatyana Gray
In this episode of the Building Brands Podcast, Tatyana Gray discusses her journey in building two distinct legal brands: Summit Legacy Law and Attorney Tatyana. She shares insights on the importance of personal branding in the legal industry, effective marketing strategies for client acquisition, and the challenges of branding in a competitive landscape. Tatyana also delves into the transformative impact of AI on legal practices, emphasizing the need for lawyers to master AI prompting to enhance their services and efficiency. Takeaways Tatyana launched her second brand, Attorney Tatyana, to leverage personal branding in the legal field. Effective marketing strategies include personal relationships and unique local approaches like newspaper ads. AI is rapidly changing the legal industry, creating opportunities for efficiency and innovation. Lawyers must adapt to new technologies and understand their environment for successful marketing. Personal branding is becoming increasingly important for lawyers in a competitive market. Networking with professionals and nonprofits can lead to valuable client connections. AI can streamline the intake process, allowing lawyers to focus on more complex tasks. The legal industry must address the challenges of AI, including ethical considerations and quality control. Creating strong prompts for AI tools is essential for effective legal practice. Safeguarding proprietary prompts will become a critical aspect of legal practice in the AI era.
/episode/index/show/cdogg/id/39111785
