Lone Star Gridiron

Lone Star Gridiron - the experts in Texas high school football

Jon Shalala - ANSRS 01/16/2026

Jon Shalala - ANSRS Jon Shalala - ANSRS Season 6 Episode 1 Episode: Interview with Jon Shalala, Creator of ANSRS Host: Chris Doelle Guest: Jon Shalala, Founder of ANSRS In this episode of The Coaches Call, host Chris Doelle sits down with Jon Shalala, the founder of ANSRS, a revolutionary data and video management system for football coaches. Jon, a former coach himself, shares his journey from the sidelines to the tech world and how his experiences led him to create a tool that is changing the game for coaches at all levels. Key Takeaways: •The Problem: Jon discusses the grueling hours and manual labor that coaches endure, from breaking down film to creating scouting reports. He shares his personal experiences of long nights and the realization that there had to be a better way. •The Solution: ANSRS was born out of the need to streamline the coaching workflow. It's a powerful platform that automates the tedious tasks of data entry and film analysis, giving coaches back their valuable time. •AI-Powered Insights: Jon explains how ANSRS leverages artificial intelligence to provide coaches with instant insights and accurate tendency data. This allows for more efficient game planning and confident play-calling. •Seamless Integration: ANSRS is designed to work with existing video platforms like Hudl and DVSport, making it an easy addition to any team's workflow. It centralizes data and video, eliminating the need to jump between multiple applications. •From College to High School: Jon shares the impressive list of programs already using ANSRS, from top college teams like Clemson and the University of Texas to powerhouse Texas high schools like Allen and Southlake Carroll. •More Than a Tool: Jon's passion for helping coaches is evident throughout the interview. He emphasizes that his ultimate goal is to give coaches more time to spend with their families and to focus on what they do best: coaching. This episode is a must-listen for any football coach looking to gain a competitive edge and reclaim their time. Learn how ANSRS is revolutionizing the way coaches prepare for game day and how it can help your program succeed. Mentioned in this episode: •ANSRS: •Texas High School Coaches Association (THSCA): Texas High School Coaches Association Twitter: Limited sponsorship opportunities are available on the show. Contact Chris Doelle at (713) 269-4620 or email at . produced by Fresh Media Works www.freshmediaworks.com /episode/index/show/cdogg/id/39755485

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Creating a Market Model That Doesn't Currently Exist 01/12/2026

AI Assembled 011226 01/12/2026

AI Assembled 011226 AI Assembled 011226 Season 03, Episode 06 AI Assembled is a cutting-edge podcast where AI takes center stage. Hosted by Chris Doelle, the show features content sourced by ChatGPT, Grok, Claude, Deep Seek, Manus, and others and expertly crafted into engaging discussions through Genspark. Each episode dives into the latest developments in artificial intelligence, blending human insight with the power of machine-generated storytelling. Tune in to explore how AI is reshaping industries, all with the help of innovative AI tools working behind the scenes. 10 Completely Fresh Stories (011226) Stargate Project (Jan 21, 2025) - $500B AI infrastructure investment, 20 data centers nationwide OpenAI Operator (Jan 23, 2025) - AI agent browses web autonomously, $200/mo ChatGPT Pro OpenAI ChatGPT Health (Jan 7, 2026) - Connects medical records & wellness apps, 230M+ weekly users Microsoft Agentic AI for Retail (Jan 8, 2026) - Autonomous agents for merchandising, Dynamics 365 preview Feb 2026 Google Universal Commerce Protocol (UCP) (Jan 11, 2026) - Open standard for AI agent shopping, makes stores AI-ready LinkedIn SMB AI Adoption Report (Dec 2025) - 59% of US SMBs planning AI adoption in 2026 SMB AI Statistics (Dec 2025) - 93% revenue growth, 82% cost reduction, 91% positive ROI Bento Tanuki AI Launch (Jan 10, 2026) - Conversational marketing agent builds email automations IDC SMB Growth Report (Jan 2026) - AI redefining small business competitive advantages 30-Day Action Plan - 5 concrete steps: assess readiness, experiment with agents, audit usage, prepare for agentic shift, hire AI skills Hashtags #AIAssembled #SmallBusiness #AINews #SMB #ArtificialIntelligence #BusinessTech #Entrepreneurship #AIAdoption #Gemini3 #MicrosoftCopilot Resources Mentioned Business Success Academy - Want hands-on help implementing AI in your business? Visit: Contact & Subscribe , iTunes Chris Doelle - , AI Consultant • Podcaster • Author • Speaker Spotify: https://open.spotify.com/show/48q8bOBoLwOHPG449CS3QF Apple iTunes: https://podcasts.apple.com/us/podcast/ai-assembled/id1773890257 /episode/index/show/cdogg/id/39697990

S04E06 - Harry Sardinas 01/12/2026

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AI, Branding, and the Future of Search 01/06/2026

AI, Branding, and the Future of Search The Marketing Drive Short marketing message that you can use right now! AI, Branding, and the Future of Search Short marketing message that you can use right now! Episode Summary In this episode of The Marketing Drive, Chris Doelle discusses the significant shift from traditional Google searches to AI-powered search tools like ChatGPT. He explains why this change makes branding more crucial than ever for businesses, especially small businesses. Chris argues that in the AI era, visibility is not about ad spend but about creating substantive content that establishes expertise and authority. He provides actionable strategies for building a strong AI-first brand, emphasizing the power of podcasting and consistent, high-quality content. Key Takeaways The Shift from Google to AI Search: People are increasingly using AI chatbots for answers, which provide a single, conversational response instead of a list of links. This fundamentally changes how businesses get discovered. AI Ads vs. Google Ads: AI ad space will be limited and expensive, favoring large corporations. Small businesses can't compete on ad spend and must focus on becoming the organic recommendation. Branding is the New SEO: AI models learn from the vast amount of content on the internet. To be recommended by an AI, your brand needs to be consistently associated with expertise and authority in your field. Volume and Substance are Key: To build your AI brand, you need to produce a high volume of substantive content. This means consistently sharing real insights and valuable information, not just fluff or engagement bait. The Power of Podcasts: Podcasts are a powerful tool for building your AI footprint. A single podcast interview can provide thousands of words of transcribed content, signaling deep expertise to AI models. Actionable Advice (Homework) Audit Your Social Media: Review your last 20 social media posts and assess how many of them demonstrate genuine expertise that would teach an AI about what you do. Get on Podcasts: Identify 10 podcasts in your industry and pitch yourself as a guest. One podcast interview a month can significantly boost your AI visibility. Commit to Substantive Posting: Set a goal to post valuable content 3-5 times a week. Answer real customer questions and share your expertise to teach the AI who you are. Mentioned Resources •: Chris Doelle's company that helps businesses with content strategy and podcasting. Resources Need help turning your marketing into a revenue-generating machine? Visit www.freshmediaworks.com to find out how Chris can help you get more customers. Have a question or want to be featured on the show? Call the voicemail line: 713-568-6361 About the Show The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business. About Chris Doelle Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results. Produced by Fresh Media Works © 2026 Lone Star Podcast Network /episode/index/show/cdogg/id/39625355

Wade Thompson - Swim & Dive 01/05/2026

Matthew Witenstein - Arizona Sunrays 01/05/2026

Jeff Goodman - Ticket Smarter 01/05/2026

Eric Mayer - New Day Diagnostics 01/05/2026

Laura Katayama – Thanks a Ton 01/05/2026

Sharon Lechter - Pay Your Family First 01/05/2026

Sharon Lechter - Pay Your Family First Summary Alysse Asaro welcomed Sharon Lechter, who discussed her business philosophy centered on solving a problem or serving a need, the "Power of Association" through partnerships with trusted brands, and the necessity for leaders to hire younger team members to stay ahead of changing business tactics. Lechter emphasized the importance of data-driven, measurable marketing, delegating complex tasks, and focusing on platforms like Instagram, Facebook, and LinkedIn to promote her core mission of elevating financial well-being. Lechter shared that a critical financial issue is chasing salary instead of building income-producing assets, which will be discussed in her new book, Old Wealth, New Wealth, True Wealth, which redefines wealth as time freedom and quality of life. Takeaways • Introduction and Business Philosophy Alysse Asaro welcomed Sharon Lechter, a five-time New York Times bestselling author and advisor to two US presidents, known for building and exiting global brands like the Rich Dad Company. Sharon Lechter's business approach centers on solving a problem or serving a need, which has guided them across multiple industries, including starting a woman's magazine and building the Rich Dad Company before the internet. Lechter emphasized the "Power of Association" as a constant principle throughout their career, involving partnerships with trusted brands like Disney and Sesame Street to gain consumer trust. • Adaptation and Core Competencies in Business Sharon Lechter noted that while business tactics have changed significantly with the rise of the internet, the core principle of the power of association remains strong. Lechter stressed the importance for CEOs and leaders to stay ahead of the curve by hiring younger team members to leverage the latest technology and to continuously test messaging across different platforms, acknowledging that success requires discipline and grit. Lechter highlighted the necessity of not getting comfortable and paying attention to evolving consumer preferences, such as the shift from long-form content to short videos, and the declining effectiveness of platforms like Facebook ads due to algorithm changes. • Data-Driven Marketing and Delegation Sharon Lechter advised that any marketing method must be measurable, and companies need to understand their data and metrics, cautioning against throwing money at advertising without tracking results. Alysse Asaro agreed, noting the challenge of explaining to clients that marketing is no longer a "set it and forget it engine" and requires testing and attention to distinct buyer behaviors, such as the difference between clients like Saks Fifth Avenue and Airbnb. Lechter also supported the principle of delegation, where business owners focus on their zone of genius and hire experts to handle complex tasks like conversion rates and data analysis in a constantly changing marketing world. • Platform Focus and Future Plans Sharon Lechter shared that they are currently strong on Instagram, Facebook, YouTube, and podcast platforms, and are looking to increase their brand's presence on LinkedIn, while their team is also exploring TikTok due to the current political environment. Lechter stated that their core mission is to elevate the financial well-being of humanity, requiring them to be present where people are seeking financial help and offering affordable tools and resources. Lechter revealed that their passion for financial education stemmed from their own son's credit card debt in 1992, leading them to dedicate their professional life to simplifying complex financial subjects. • Financial Education Philosophy and New Book Sharon Lechter highlighted that a major financial issue is that most people are chasing salary and income instead of building, buying, and creating income-producing assets. Lechter's tagline is "Assets are sexy," advocating for investing in assets like real estate, paper assets, and intellectual property that become economic engines. Lechter announced a new book, Old Wealth, New Wealth, True Wealth, coming out in January, which redefines wealth, distinguishing between traditional "Old Wealth," fast-earning "New Wealth," and "True Wealth," defined as getting back one's time and having assets work for them. Lechter emphasized that True Wealth allows for quality of life and time with family, contrasting it with those who focus solely on money and lose their relationships. /episode/index/show/cdogg/id/39613360

Dan Abel – Pilot Project Brewing 01/05/2026

Sean McGraw - For Energy 01/05/2026

Sean McGraw - For Energy Summary Alysse Asaro welcomed Sean McGraw of For Energy to Rossman Radio to discuss the evolving energy industry marketing landscape, where Sean McGraw explained that For Energy, originally focused on residential solar, has shifted its priority to energy efficiency due to industry changes. Sean McGraw advocated for a multi-channel marketing approach, ensuring no single lead source accounts for more than 20% of the total marketing mix, which Alysse Asaro affirmed is critical for continuous strategy management rather than a 'set it and forget it' method. The speakers discussed the shift to AI SEO, with Sean McGraw noting a lead received from ChatGPT, and they agreed that overall online credibility across platforms will determine rankability in AI engines. Sean McGraw emphasized that For Energy builds more value than what the price offered is, highlighting that human interaction will be increasingly important as technology advances, and stressed the necessity of constant vigilance in monitoring marketing spend and internal infrastructure, which Alysse Asaro agreed requires active client involvement for successful marketing partnerships. Details Alysse Asaro welcomed Sean McGraw of For Energy to Rossman Radio to discuss the evolving marketing landscape in the energy industry. Sean McGraw emphasized that in marketing, what works one day may not work the next, making it essential to adapt. Alysse noted that the agency world is seeing renewed interest in strategies that were previously less popular, with a current surge in inquiries for AI SEO due to platforms like ChatGPT becoming influential search engines for service-based businesses. Discussing customer motivations, Sean McGraw acknowledged that most buyers seek the cheapest price, highest quality, and fastest timeline, which they consider an "impossible" combination for businesses to consistently provide. Sean McGraw highlighted that relying too much on technology, such as AI, will increase the importance of face-to-face human interaction for building trust and connection in the foreseeable future. Successful marketing partnerships require client involvement and a strong internal infrastructure, noting that their agency requires weekly client calls to ensure value is seen. When asked for advice, Sean McGraw offered two habits: first, getting the body moving and blood flowing in the morning for clearer, more positive thinking. Second, he recommended reading 10 pages of a book daily to be a "student for life" and continuously educate oneself, as they believe that continually learning and surrounding oneself with the right people will open doors and lead to the next level. /episode/index/show/cdogg/id/39613060

Trippy Saxton – A Legend in Sporting Goods – Part 1 01/05/2026

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Overcoming Internal Resistance to AI 01/04/2026

Overcoming Internal Resistance to AI The Marketing Drive Short marketing message that you can use right now! Overcoming Internal Resistance to AI Episode Summary In this episode of The Marketing Drive, Chris Doelle tackles a common obstacle businesses face when adopting artificial intelligence: internal resistance, particularly from IT departments. He explains that mid-sized companies are often the hardest hit by this challenge, as IT gatekeepers can slow down or block AI implementation. Chris offers practical advice on how to navigate this issue, emphasizing the importance of strategic partnerships and internal alliances to ensure a smooth and successful integration of AI into your business operations. Key Takeaways The Challenge of AI Adoption: Mid-sized companies with dedicated IT departments often struggle to implement AI due to internal pushback and a desire to maintain the status quo. (Timestamp: [01:03]) IT as Gatekeepers: IT departments can become a bottleneck, preventing experimentation and the adoption of new AI tools out of a need to protect systems and their own roles. (Timestamp: [01:58]) The Role of External Consultants: Partnering with an outside AI consultant can help businesses identify the right opportunities and navigate internal politics. (Timestamp: [03:00]) The Importance of Buy-In: To successfully implement AI, it is crucial to get buy-in from both the C-suite and the IT department, framing AI as a tool for empowerment rather than replacement. (Timestamp: [04:32]) Empowering Your Team: The goal of AI integration should be to make your existing teams, including IT, more powerful and efficient, not to eliminate their roles. (Timestamp: [04:53]) Actionable Advice Partner with Experts: If you are facing internal hurdles, consider bringing in an external AI consultant to provide an objective perspective and guide your strategy. Build Alliances: Work to get buy-in from key stakeholders, including your IT department. Help them understand that AI is a tool that can enhance their capabilities. Be Strategic: Don't implement AI haphazardly. Analyze your business needs and identify where AI can provide the most value without disrupting your workflow. About the Show The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business. About Chris Doelle Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results. Produced by Fresh Media Works © 2026 Lone Star Podcast Network /episode/index/show/cdogg/id/39604210

Get Started... NOW 01/04/2026

Trippy Saxton - A Legend in Sporting Goods - Part 2 01/02/2026

Vanity Metrics 01/01/2026

Vanity Metrics The Marketing Drive Short marketing message that you can use right now! Vanity Metrics vs. Money Metrics Short marketing message that you can use right now! Episode Summary In this episode of The Marketing Drive, Chris Doelle tackles one of the biggest time-wasters in modern marketing: vanity metrics. While business owners obsess over likes, followers, and impressions, these numbers rarely translate to actual revenue. Chris breaks down the critical difference between metrics that make you feel busy and metrics that make you money. He introduces a simple three-part framework—Conversations, Conversions, and Cash—that will help you focus on what actually grows your business. If you've been checking your social media analytics more than your bank account, this episode is your wake-up call. Key Takeaways Vanity metrics (likes, followers, impressions) make you feel productive but don't pay the bills Social platforms want you to care about engagement because it keeps you on their platform—not because it helps your business Money metrics are the only numbers that matter: Conversations, Conversions, and Cash Conversations = Real interactions that could lead to sales (calls, DMs, emails with questions) Conversions = People taking the action you actually want (booking calls, filling forms, making purchases) Cash = The only metric that truly matters—how much revenue did your marketing generate? If a metric going up doesn't directly lead to more money, stop tracking it You get what you measure—optimize for the right things The Reality Check The Problem: A business with 10,000 followers and no revenue has a hobby, not a business. A business with 200 followers that's booked solid has a real business. Real Client Example: Small local service business obsessed with Facebook page likes. They ran ads for page likes and posted three times daily for engagement. After shifting focus to tracking website visits, contact form submissions, and actual customers, their engagement metrics went DOWN—but their revenue went UP. Your Action Steps Do This Right After Listening: The Audit: Open your analytics dashboard (Facebook Insights, Instagram Analytics, etc.) The Question: For each metric, ask yourself: "If this number goes up, do I make more money?" The Cut: If the answer is no or "maybe eventually," stop tracking it The Shift: Open a spreadsheet or grab a notebook and create three columns: Conversations this week Conversions this week Cash generated this week The Habit: Review these three numbers every Friday The Commitment: Stop checking vanity metrics. Delete the apps if you have to. Episode Quotes "Likes don't pay your rent. Followers don't cover payroll. Impressions don't buy groceries." "Vanity metrics make you FEEL like you're marketing, but they're not making you MONEY." "If you've got 10,000 followers and you're broke, you don't have a business—you have a hobby with a big audience." "You get what you measure. If you measure likes, you'll optimize for likes. If you measure cash, you'll optimize for cash." The Three Money Metrics Framework 1. CONVERSATIONS Real dialogue that indicates interest Phone calls about your service DMs asking questions Emails requesting information In-person inquiries 2. CONVERSIONS Actions that move people toward becoming customers Booked consultations Downloaded lead magnets Completed contact forms Store visits Cart additions 3. CASH Revenue generated from your marketing efforts Sales closed Contracts signed Money in the bank ROI on marketing spend Resources Need help turning your marketing into a revenue-generating machine? Visit www.freshmediaworks.com to find out how Chris can help you get more customers. Have a question or want to be featured on the show? Call the voicemail line: 713-568-6361 About the Show The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business. About Chris Doelle Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results. Produced by Fresh Media Works © 2025 Lone Star Podcast Network Episode Length: Approximately 5-6 minutes Category: Marketing, Business, Entrepreneurship Tags: #marketing #vanitymetrics #businessgrowth #socialmedia #roi #smallbusiness #entrepreneurship #marketingstrategy #conversions #revenue /episode/index/show/cdogg/id/39585250

This Week in Victoria 123125 12/30/2025

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