CEO Chronicles

When your best friend says she is starting a business and you say I'm starting a business too, what happens? Well, you and your best friend have funny stories about what it takes to start a business. You have daily conversations about woes, successes, and bumps in the road that turns into a 30-minute podcast.

When chasing your dream becomes a nightmare 04/01/2024

When chasing your dream becomes a nightmare Welcome in, everyone! It’s your hosts Michele and Karamel here to talk all about what it means to chase your dream and what it means when that dream can become a nightmare. While we do acknowledge that there are lists out there that help you determine how you know that your dream is becoming a nightmare, we point out several different ways to tell, starting with assessing whether or not your personal life and/or business is/are suffering. Your dream can also, of course, become a nightmare when you’re not making enough to cover your costs, obviously a big one. We discuss the problems that can arise when what it is that you offer is no longer in demand, being burned out and therefore unwilling or unable to keep up with the demands of the business (another really big one), having the skill to do whatever service you offer but not really understanding how to run a business, and more. We also talk about a few ways to help prevent your dream from becoming a nightmare, such as being open to change, having what Karamel refers to as a “kitchen cabinet,” seeking out advice from people who have been in similar shoes, and, probably most importantly, stick to your plan! At the end of the day, there are several ways that chasing our dreams can be become nightmares, and we need to be able to wake up from the nightmare if and when it happens, so if you find that your personal life is suffering, that you're having financial struggles, that demand for what you offer is dwindling, and/or that you're experiencing burnout, then this episode is likely for you! If you enjoy it and get some valuable insight out of it, please feel free to reach out to us with your thoughts because we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:31] - Michele has been realizing that some people are chasing after their dreams while living nightmares. [1:23] - If your personal life is suffering, then that’s a good sign that you’re living a nightmare rather than a dream. [4:48] Financial struggles arise when costs outweigh income, potentially leading to business closure or missed payroll. [7:03] - If your products or services face declining demand alongside other issues, it's time for evaluation. [7:55] - Another thing to watch out for is burnout! [9:05] - Michele and Karamel agree that when you run a business, you have to be willing to change along with the times. [10:40] - Michele discusses the problem of not being passionate for your business anymore. [13:20] - Learn what Michele means when she says “to make something shake.” [15:42] - Closing one business doesn't prevent future entrepreneurial endeavors; don't let failure hinder progress. [18:15] - Karamel argues for the importance of having what she calls a “kitchen cabinet.” [21:37] - Karamel points out that one way to combat your dream becoming a nightmare is seeking out advice from others. [23:57] - It is never a good idea for a business owner to bury their head in the sand. [24:35] - Michele argues that ”taking it day by day” is more than a cliché; focusing on daily tasks builds momentum. [25:25] - STICK TO YOUR PLAN! Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/30511773

Is It Still the New Year...Let's Catch Up! 03/25/2024

Is It Still the New Year...Let's Catch Up! We are back for a new season, everyone, and we are starting off by catching up on our entrepreneurial journeys, sharing insights, challenges, and triumphs. As brick-and-mortar and e-commerce business owners, we've navigated the ever-changing landscape of entrepreneurship for years, adapting to market shifts and personal growth along the way. From managing brick-and-mortar insurance agencies to e-commerce ventures and luxury travel experiences, our diverse businesses keep us on our toes, and we discuss the daily grind of entrepreneurship, the constant pursuit of growth, and the importance of strategic planning. We also delve into topics like the intricacies of running online businesses, the power of social media marketing funnels, and the necessity of diversification in uncertain times. Through this candid conversation, we reflect on the realities of being business owners, including the highs of success and the lows of navigating financial challenges. As we share anecdotes and lessons learned, we hope that you gain valuable insights into the dynamic world of entrepreneurship. From discussing the impact of external factors like economic shifts and industry trends to embracing the necessity of change and adaptation, our conversation offers a glimpse into the multifaceted journey of entrepreneurship! If you enjoy this episode, please feel free to reach out to us with your thoughts because we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:52] - Karamel asserts that entrepreneurship entails daily challenges, constantly evolving tasks, and occasional uncertainty. [1:18] - Michele and Karamel reintroduce themselves since it's been a bit since season 2. [3:00] - Michele reflects on how six years of business evolution has expanded her knowledge and reshaped spending habits. [3:53] - Karamel argues that business success involves aligning activities with goals, not solely focusing on making money. [4:26] - Hear how Michele doesn't feel that the 9-5 concept applies to her as a business owner. [7:28] - Despite minimal social media use, Karamel still leveraged it to successfully launch her training business. [8:17] - Targeted advertising, when done effectively, builds rapport and authentically boosts sales. [11:14] - Michele argues that constant growth is essential; failing to grow will lead to decline. [14:29] - Karamel points out how flexibility allows her to adjust focus and finances to sustain projects during challenges. [16:27] - Karamel adds that despite challenges, she diligently optimizes her business strategies such as improving website navigation for customers. [17:23] - Michelle discusses the residual pandemic effects that still persist, causing challenges like rising costs in various sectors. [18:45] - Karamel firmly asserts that her clients are informed upfront that her training demands personal effort; she will not do the work for you. [19:13] - Michele refers to the book by Tim S. Grover. [20:14] - Adaptation is key in business; like insurance agents, pivot when circumstances change operations. [21:36] - Michele discusses at length how businesses evolve and how growth plans and daily focus foster improvement despite challenges. [24:28] - Strategic planning prepares Karamel for future challenges, ensuring preparedness. [25:40] - Michele argues that strategic scaling is all about using resources smartly instead of just throwing money around. [26:45] - Karamel recognizes the value of teamwork and involves her team in decision-making for business growth. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: /episode/index/show/ceochronicles/id/30433923

Do You Make the Cake? Working On or In Your Business 11/06/2023

Do You Make the Cake? Working On or In Your Business We hope that you will join us today as we discuss the challenges and triumphs of small business ownership! As the year comes to a close, we reflect on our experiences, sharing insights on working in vs. working on the business. Michele discusses her shift from working IN the business rather than ON the business due to rising costs and the need to cut expenses. With a strategic approach, she streamlined operations, making tough decisions like letting go of certain expenses, including a beloved billboard. Embracing an abundance mindset rather than a scarcity mindset, she emphasizes the importance of adapting to business changes and staying vigilant. Karamel shares her perspective on balancing hands-on involvement and strategic planning, acknowledging the need for energy management and considering an exit strategy. We explore the complexities of leadership, emphasizing the significance of effective communication, building a supportive network, and appreciating the efforts of the team! Again, we hope that you will tune in to gain valuable insights into managing a successful business while nurturing meaningful relationships within the entrepreneurial journey! If you enjoy this episode, reach out to us with your thoughts because we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [1:23] - Michele says that this has been a very hard year for business. [1:58] - Why has Michele been working IN the business this year vs. ON the business? [3:06] - Michele touches upon why she had to cut expenses. [3:46] - Michele has to let her beloved billboard go next year. [4:42] - This year has been a year of growth for Karamel. [5:54] - What does the phrase “making cake” mean to Michele and Karamel? [7:30] - Karamel argues that you can afford what you make room for. [9:11] - You have to pay attention; you cannot put your head in the sand! [9:35] - It’s important to have an abundance mindset, not a scarcity mindset. [11:23] - It’s so important to not break your own rules. [14:21] - Business owners might be removed, and not all employers will know you. [16:43] - Karamel pays experts for help because she acknowledges not knowing everything. [19:08] - It requires a lot of energy to engage with people on a substantial level. [21:32] - It’s important for people in your business to feel valued and loved. [23:57] - Michele gives an example of why she wants to work ON her business rather than IN it. [26:43] - It can be very hard for some people to step away from making the cake. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/28506848

Defining Employee Roles 10/23/2023

Defining Employee Roles In this thought-provoking episode of the show, we hope that you'll join us as we discuss the intricate process of defining employee roles within our businesses! As we gear up for the upcoming year, we find ourselves at a crossroads, facing challenges in hiring the right candidates and clearly outlining their responsibilities, so we explore the delicate balance between employee expectations and employer needs, discussing the importance of effective communication and setting realistic goals. Through candid anecdotes and valuable insights, we share our personal experiences of managing teams, emphasizing the significance of clarity and flexibility in defining roles. We also open up about our individual journeys as business owners. We challenge the conventional definitions of success, emphasizing the significance of aligning our goals with personal aspirations rather than societal expectations. We explore the dynamic interplay between business growth and personal contentment, encouraging fellow entrepreneurs to embrace their unique paths. As we discuss the empowering nature of entrepreneurship, we unravel the essence of gratitude and fulfillment that comes with steering our own ships. If you enjoy our conversation today, then please feel free to reach out to us with your thoughts! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:19] - We are talking today about defining employees’ roles within our company. [3:13] - Michele considers both employer and employee viewpoints on income challenges. [4:11] - Employees weigh flexibility and earnings, considering tradeoffs for balance. [5:35] - Karamel and Michele discuss aiming to enhance efficiency by redistributing tasks. [7:13] - Michele asserts that defining senior roles requires revisiting expectations. [9:07] - Michele points out that “elevated” is the key term here. [9:39] - Karamel argues that efficiency is crucial; define tasks clearly and innovate processes for improvement. [10:19] - Michele adds that communication is also very important. [11:39] - Clear communication about job expectations helps ensure pride and productivity. [13:15] - Michele shares a valuable lesson that she learned, to focus on core responsibilities. [15:12] - Michele offers an example of how to provide clarity in expectations between employers and employees. [16:45] - Karamel prioritizes clear communication and preparation. [18:32] - People need to know and understand what’s expected of them. [20:01] - Michele doesn't micromanage but encourages team autonomy after morning meetings. [23:09] - Michele likes straightforward communication. [24:33] - Michele explains how building a team is like organizing a bus; roles define success. [26:10] - Defining roles ensures growth, but Karamel prioritizes balance for business sustainability. [26:41] - Michele aims to scale, delegate, and innovate. [27:34] - We are encouraged to not allow society to define success for us. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/28378367

Season 2, Episode 28 10/16/2023

Season 2, Episode 28 In this episode of CEO Chronicles, we take a deep dive into the blurred lines between a hustle and a business. We grapple with the challenges of expanding our income streams, sharing personal experiences and candid insights. The conversation revolves around the critical decision-making process, exploring when a venture evolves from a mere hustle to a fully-fledged business. Discussing the importance of strategic investments, we emphasize the need for experts' guidance and how hiring specialists can elevate a side hustle into a thriving enterprise. We reflect on our own approaches, Karamel's risk-taking attitude and Michele's cautious, calculated decisions. We explore the dynamics of juggling multiple ventures and the significance of diversification. Throughout our conversation, we touch on the essence of effective time management, highlighting the need for a reliable support system. We share our aspirations for the future, focusing on leveraging our existing successes to pave the way for new opportunities! Join us as we navigate the intricate balance between passion, risk, and strategic growth in the entrepreneurial world. If you enjoy our discussion this week, please feel free to reach out to us with your thoughts! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:31] - Karamel and Michele are talking today about side hustles vs. businesses. [2:54] - A side hustle is defined as a flexible endeavor pursued at one's discretion. [3:16] - Side hustles often operate on minimal resources. [4:59] - Michele invests based on results, not just hearsay or potential. [5:17] - Karamel takes calculated risks after thorough research. [7:28] - Michele points to the importance of word-of-mouth in the insurance business. [8:29] - Michele discusses risk tolerance. [9:50] - Efficient ventures require expertise. [10:44] - Karamel shares having hesitated at a large loan and questioned her understanding of numbers. [12:40] - Michele argues that it's crucial to be a good steward of your money. [14:17] - Karamel attends diverse meetings to gain insights for the future. [17:57] - Michele emphasizes that her business is very dynamic by nature. [18:46] - Karamel advises investing in experts for a second income stream. [19:36] - A hustle will stay a hustle until you take a reinvestment. [22:35] - Michele argues that success relies on focused energy on a struggling business. [24:30] - We are encouraged to stay resilient and adapt to challenges. [27:58] - Michele admits that she needs to invest in an assistant. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/28292384

Bottom Line Up Front - BLUF 10/09/2023

Bottom Line Up Front - BLUF Welcome back to another exciting episode of CEO Chronicles in which we dive deep into the essence of effective communication and time management, both incredibly important when it comes to being CEOs! We share our no-nonsense approach to business dealings, emphasizing the importance of getting straight to the point. Karamel discusses her frustration with unnecessary details and the need for clear, concise information in business interactions, and we both stress the significance of the "bottom line up front" mentality, focusing on what truly matters and making decisions swiftly. We also explore the balance between urgency and importance in our decision-making processes and highlight the value of planning ahead and understanding the long-term consequences of our actions. Karamel shares her proactive approach to strategizing for the future, ensuring her team is well-prepared for upcoming challenges, and we emphasize the significance of being organized and planning meticulously, especially when dealing with a growing business. Throughout this candid conversation, we stress the importance of respecting our time and energy, and we discuss the art of saying no, setting boundaries, and prioritizing tasks. Karamel shares her experiences in delegating tasks and making efficient use of resources, emphasizing the value of paying for services that allow us to focus on what truly matters. We hope that you will join us as we navigate the intricacies of effective decision-making, time management, and prioritization in the world of entrepreneurship. Learn how the "bottom line up front" mentality can transform your approach to business and help you achieve your goals efficiently and effectively! If you enjoy this week’s discussion, please feel free to reach out to us with your thoughts! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [2:01] - Entrepreneurs with clear decision-making processes swiftly recognize opportunities. [3:27] – Michele advocates for taking responsibility for decisions. [3:50] – Karamel describes her leadership style. [4:51] – When employees leave, it's not about them; it's about Michele's strategy. [6:00] – Karamel shares how she faced challenges and persevered through setbacks. [6:32] - Founders are the driving force behind their businesses. [7:08] - Karamel assesses situations, prioritizes tasks, and makes decisions confidently. [9:17] – Michele handles constant calls and often delays purchases until the third quarter. [9:57] – Karamel finally took action on setting up her family trust after extensive research. [11:12] – Michele asserts that she is direct and no-nonsense and that she values honesty. [12:39] - It’s so important to find a balance between work life and personal life. [15:21] - Michele advocates for outsourcing and delegation whenever possible. [16:39] – Michele being clear about her needs saves time and minimizes frustration. [18:25] – Karamel prioritizes preparedness and takes her work anywhere. [19:16] - Meeting important people requires purpose, agenda, and respect. [21:58] – Michele explains why she paid for a rather expensive course that she never took. [22:31] – It's important to recognize one’s own work style. [23:55] – Karamel argues for the importance of planning ahead with a clear vision. [25:48] – Karamel points out that consulting your team and valuing their input ensures a strong business strategy. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/28243049

Coming into your Bossdom! 09/11/2023

Coming into your Bossdom! Join us this week on CEO Chronicles as we provide insights into both of our journeys as CEOs! In this candid conversation, we discuss the challenges and responsibilities that come with leading a business, and Michele reflects on her background in radio and sales, emphasizing the importance of never missing work and always achieving goals. Karamel, on the other hand, coming from a startup background, shares her experience of building something out of nothing and navigating the complexities of running a business. We both touch on our interactions with vendors and the need for clear communication and accountability while also minimizing apologies when they aren't necessary and why that's important as a leader. We delve into the balancing act of leadership, acknowledging that being a boss means understanding when to delegate, setting parameters, and making crucial decisions. We ultimately explore the dynamics of business ownership and the growth that it demands, and we really hope that you will tune in for actionable takeaways and an insightful perspective on being a CEO! If you get some insight out of today’s conversation, please feel free to reach out to us with your thoughts! We would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [2:33] - Karamel has been thinking about coming into her bossdom. [03:41] - Michele use BLUF (Bottom Line Up Front) in customer interactions. [4:55] - Michele’s ability to escalate conversations to higher levels for resolution is a skill. [6:06] - Hear how and why Michele prioritizes punctuality and efficient scheduling. [6:37] - Karamel reflects on when first started. [7:25] - What is the difference between corporate and boutique? [9:38] - Due to remote work and time zones, clear communication and swift action are vital. [10:31] - Michele asserts that she expects prompt responses during paid work hours. [12:06] - Karamel and Michele agree on the importance of clarity in emails. [13:17] - Learn why Karamel values admin email. [14:18] - Karamel asserts that she has a low tolerance for people who don't know their job. [16:26] - It gets very frustrating when businesses fail to address specific problems. [18:20] - Michele explains why she doesn't overuse apologies. [19:49] - There's a difference between a personal attack and addressing policy violation. [21:24] - We are reminded of a about whether CEOs are arrogant. [22:08] - Michele emphasizes the significance of never missing work and achieving goals. [23:43] - Karamel discusses navigating new challenges in dynamics and business operations. [25:45] - Michele points out that capacity is also a key factor. [27:24] - Employees should ultimately prioritize results over perfection. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27894084

Career Considerations…Do We Have To? 09/04/2023

Career Considerations…Do We Have To? Join us today as we get talking about whether employers should consider things like commute times. We believe that you need to set clear expectations up front. We discuss how we are both upfront with our employees - the work needs to get done, even if it means staying late some nights. We do also talk about how we understand that people's lives change and how showing a little flexibility can build loyalty, but we also do not believe in showing favoritism. Listen in as we also get into how we each manage teams and how our styles are both similar and different. We like to consider their needs, but also, with sales, you have to be there to make your numbers happen! It's a fun debate around all these changing workplace norms, and we see both sides for sure. At the end of the day, though, it comes down to laying out clear rules while also remembering folks have lives outside the job. We, as per usual, hope that you get something out of today’s conversation! What do you think - where do you fall on these kinds of considerations? Please reach out to us with your thoughts! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:32] - Do we need to make career considerations? [0:57] - Karamel explains managing e-commerce vs. corporate jobs. [2:01] - Commute hours, schedule, and time off impact work-life balance. [3:21] - Karamel argues that employees should factor commute lengths into scheduling. [5:41] - Is it the employer's job to look out for you and your needs? [6:29] - Michele argues that she can’t consider where an employee lives. [9:33] - Carefully considering job location and compensation before accepting is important. [10:44] - Hear about the live, work, play approach to deciding where to live. [13:33] - Michele and Karamel discuss how increasing the minimum wage would affect other pay scales. [16:13] - Growing a business requires investing in employees, which significantly increases costs. [17:42] – It's important to clear job expectations upfront, helping to avoid unrealistic assumptions. [20:16] For Karamel, working from home during the pandemic blurred some work/life lines. [24:02] – Michele points out how brick and mortar requires set hours but flexibility for tasks. [26:23] - Michele explains that while policies sound good on paper, career considerations are sometimes required. [26:58] - Michele aims for fairness but also considers individual needs. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27845325

Entrepreneur Arrogance, Competence or Confidence 08/28/2023

Entrepreneur Arrogance, Competence or Confidence Join us today on a thought-provoking episode of CEO Chronicles as we delve into the complex interplay between confidence, competence, and arrogance in the world of entrepreneurship! While we acknowledge that as business owners, we certainly exude confidence and certainty, we also explore the distinction between arrogance and competence. Reflecting on our roles as confident leaders with a clear vision, we emphasize the value of humility and the importance of balancing confidence with approachability. We also discuss the challenges of decision-making, the nuances of leadership, and the difference between employees and business owners in terms of responsibilities and perceptions. We ultimately reveal the journey of self-discovery, understanding, and empowerment that comes with being a subject matter expert and a thought leader in our respective industries, and we hope that you'll tune in for insights on perception, expertise, and the pursuit of excellence in entrepreneurship! We, as always, really hope that you enjoy today’s conversation and get some great insight out of it! Please feel free to reach out to us with your thoughts; we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:32] - Michele does not know everything but feels that some people think that she does. [1:08] - Karamel remarks that you don't always have to be arrogant to be confident. [1:40] - What is perceived as arrogance might sometimes be false bravado. [2:05] - Karamel offers a helpful definition of arrogant. [2:53] - Karamel gives us a definition of humble. [4:13] - Karamel recounts an experience when she absorbed information via active listening rather than taking notes. [6:05] - Karamel argues that people often misunderstand what leading a company means. [6:52] - While you should empower your employees, there can only be one leader. [7:25] - Fostering emotional intelligence, coaching, inclusiveness, and people management is crucial in leadership. [9:15] - Michele discusses the range of attitudes: arrogance, confidence, and competence. [10:39] - Karamel expects things done her way unless a different approach is discussed prior. [11:31] - Michele and Karamel agree that the end result takes priority over the method. [14:23] - Arrogance can manifest when someone inconsiderately dismisses perspectives. [15:36] - Michele highlights a crucial difference between a business owner facing shutdown and an employee facing termination. [17:19] - Michele argues that it’s usually employees who are arrogant more often than business owners. [18:43] - Michele asserts her self-assured confidence, now comfortable with a subtle presence in a room. [20:12] - Karamel believes that there is a striking difference between confidence and arrogance. [20:45] - Michele ponders 's message about understanding personal motivations and relates it to her journey as an entrepreneur. [22:53] - Karamel explains her reasons for founding . [24:25] - Michele justifies her reasons for believing that she is not arrogant. [27:20] - Neither Michele nor Karamel are arrogant but rather are subject matter experts. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27798180

Who is the Keeper of Your Institutional Knowledge? 08/21/2023

Who is the Keeper of Your Institutional Knowledge? We are talking all about institutional knowledge today, and some of you may be wondering, what is institutional knowledge? Well, listen in today as we talk about what institutional knowledge is and why it’s important, offering personal examples along the way such as something that happened on Karamel’s recent trip to St. Lucia (not Croatia)! As we explain on the show, institutional knowledge is the sum of information a company and its employees possess, including but not limited to techniques, expertise, policies, data, skill sets, processes, and experiences. We also explain that there is an important difference between explicit knowledge and implicit knowledge and touch upon why that distinction is important. We also explore the importance of consistency, effective training systems, and clear communication in establishing a successful business foundation. Learn how empowering employees, fostering cross-training, and implementing standard operating procedures can lead to fewer information gaps and smoother operations, the power of embracing shared knowledge and the role it plays in overcoming challenges, how to avoid over-reliance on a single individual's expertise, and so much more! We really hope that you enjoy today’s conversation and get some great insight out of it! Please feel free to reach out to us with your thoughts; we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:52] - Karamel was just in St. Lucia! [1:22] - Today’s conversation is around institutional knowledge. [2:14] - Karamel offers an example of institutional knowledge. [3:08] - Hear a definition of institutional knowledge. [4:49] - Karamel explains the difference between explicit knowledge and implicit knowledge. [7:04] - Turnover can happen very quickly! [8:45] - What are the benefits of implementing institutional knowledge? [10:18] - Michele discusses the difference between practice and policy. [11:18] - Michele is learning that everyone thinks and operates differently. [12:30] - Karamel moves toward talking about efficient onboarding. [13:25] - Continuity of service is another benefit of institutional knowledge. [14:38] - Hear how Michele brought in institutional knowledge during her banking days. [17:01] - Having institutional knowledge also leads to employee satisfaction. [18:47] - Michele argues that children fare better with the truth. [20:50] - Credibility builds incrementally over time. [22:39] - Institutional knowledge is required for scaling and growing. [25:13] - Michele really loves numbers. [26:44] - Michele emphasizes the importance of your vision and mission. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27798153

Season 2, Episode 22 07/24/2023

Season 2, Episode 22 Welcome in, everyone! We are back in this episode to discuss the peculiarity of business nowadays. It has us thinking about "fad businesses" that pop up but can't last, like all those cupcake shops from a few years back. We're analyzing why they fail, looking at models of ear piercing salons and such to figure out their potential flaws. We also debate the pros and cons of brick and mortar vs. staying online, relating it to how we each prefer to work. A brick and mortar can feel legit, but it comes with high costs that aren't always necessary, and as we compare our businesses, we realize what it would take for us to go brick and mortar - if ever. The most important thing is having an anchor for our businesses - a stable thing that can weather changes. Building loyal clientele through consistency, good customer service, and an ability to pivot is key for any business to survive, whether we start as a "fad" or not. That's what will keep our businesses going for the long run, which is, of course, ultimately what business owners want! Until next time, please feel free to reach out to us as we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [0:32] - Michele points out that business is weird lately and explains what she means. [1:12] - Karamel points out businesses that come and go such as cupcake businesses. [2:10] - Michele argues that some businesses would be better off operating within an existing store. [2:43] - Karamel's financial advisor advised her to operate her business online from home. [3:47] - Michele points out that expanding business by scaling doesn't necessarily increase profits. [6:05] - Cash flow dictates so much. [6:37] - Karamel describes issues with an ear piercing studio due to various problems. [9:56] - Most businesses only achieve longevity through perseverance and consistency. [11:10] - A brick and mortar store only makes sense for Karamel's business if local people would patronize it regularly. [12:21] - Cardi B and the Kardashians are examples of how some influencers have pivoted. [13:53] - Success requires work and does not happen overnight. [14:51] - We are reminded that . [16:30] - Karamel argues that there is no wrong way to make money as long as you have tenacity, ingenuity and are willing to put in the real work, traditional or not. [17:16] - Karamel feels that not having a brick and mortar gives her freedom. [19:31] - Chaos is what allows Karamel to thrive and for the creativity to come through, but Michele needs structure. [20:49] - Michele sticks to a strict 9-to-5 work schedule. [21:59] - It's important to determine what kind of worker you are. [23:24] - A fad business needs an anchor that will endure beyond the fad. [25:36] - Michele argues for the importance of consistently updating inventory with new items and shipments. [28:02] - Big box stores are pushing out variety by consolidating shelf space for larger brands which leaves fewer options for smaller producers. [29:39] - has lasted by building appreciation and relationships with customers. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27565803

Season 2, Episode 21 07/17/2023

Season 2, Episode 21 Welcome back to the show, everyone! As entrepreneurs, we are, of course, busy. Our work days sometimes involve productivity rabbit holes that create distraction after distraction that veer away from our original objective. Does this sound like you? If so, then this episode is definitely for you! We are talking all about helpful strategies to help you overcome such distractions, get back on track, and deal with the many challenges of growing your business as a CEO, including but not limited to taking time to make a concrete plan and list of priorities to stay focused on goals, prioritizing the tasks that will directly make money or advance objectives, learning to properly delegate tasks to free up time for work you’ve deemed more important, compartmentalizing, seeking guidance from experts (which we have talked about several times on the podcast), changing and refining systems as your company scales (which, for example, Michele has done three times since starting Women Travel Abroad), hiring the right team members, and so much more! As entrepreneurs and CEOs, we understand all too well that distractions happen, but distractions can detract from efficiency and making money. We are in agreement that we should prioritize tasks in a way that is aligned with key objectives and that we should hire qualified team members who can operate with more autonomy while also engaging in self-improvement through learning and guidance. With the right strategies in place and a willingness to adapt and improve, CEOs and entrepreneurs can overcome distractions to scale their businesses effectively while still protecting their joy and passion for the work! Until next time, please feel free to reach out to us as we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us! Time Stamps [1:41] - Karamel has changed systems at three times. [2:09] - Michele discusses a Dallas conference for insurance agents. [3:49] - Small, tedious tasks can sometimes get in the way of what’s more important. [5:27] - We talk about delegation. [6:00] - How do you determine what should be delegated? [8:49] - Stay focused on your overall objective! [11:24] - Michele explains why it’s important to have help in managing your process. [12:07] - Karamel adds that seeking expert advice is also crucial. [14:10] - Learn why Michele feels that she is in a rabbit hole. [15:48] - Personal development is such a necessary part of advancement. [18:34] - The more money you have, the more problems there are. [21:13] - Karamel reveals how she’s used slow business as time for improvement. [22:20] - Hear a summary of some of the strategies discussed in this episode. [22:43] - It’s so important to admit when you’re in a rabbit hole. [24:20] - Your health and wellness is crucial to running a business. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27471897

Season 2, Episode 20 06/05/2023

Season 2, Episode 20 Once people become small business owners and entrepreneurs and start bringing in some money, do most of us start living more in ease, comfort, and style? Do we start living more extravagantly? Listen in today as we each share our own take on this and whether or not we have become more extravagant in our personal lives. ‘We argue that this comes down at least in part to how we view money. Michele, for example, discusses how she has taken more trips as an indirect result of her business, and Karamel agrees that she does have more ease, comfort, and style in her life ever since becoming an entrepreneur. Whether or not we appear to be living extravagantly also has to do with what we value, and it’s also important to keep in mind that these things aren’t always just for purposes of luxury, as they can also be methods of much needed self-care. Do you, as an entrepreneur, value clothes? Cars? Jewelry? Services? Charity? Investments? What you value has a lot to do with whether or not you’re likely to be perceived as living in ease, comfort, and style. We, as always, had a great time talking with each other about this and hope that you find it entertaining and helpful as well! If you want to share your story and how your personal lifestyle has changed since becoming an entrepreneur, please feel free to reach out! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our if you want to both hear us and see us from here on out. See you next time! Time Stamps [1:40] - Do entrepreneurs become more or less extravagant in their personal lives? [3:38] - Michele explains her own relationship with money. [6:52] - Karamel does live a bit more extravagantly. [10:01] - Karamel drives a Tesla now as a result of her business doing well. [11:57] - Michele has always spent money on services like housekeeping. [14:52] - Karamel has been taking a salary for six months. [15:49] - Karamel and Michele agree that they don’t want to work for someone else again. [17:51] - Business owners who live more than 5 miles from their business are more likely to fail. [19:53] - Karamel acknowledges that her business does offer her some luxury. [21:42] - Michele argues that entrepreneurs should count their blessings and be thankful. [24:31] - Karamel really loves Ed Mylett’s philosophy. [27:18] - Hear the titles of Ed Mylett’s books. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/27032139

What Do You Do When the Numbers are SOBERING? 05/29/2023

What Do You Do When the Numbers are SOBERING? What makes a business great? Is it merely the money that it’s making and the financial numbers, or is there more to it than that? We are discussing all things businesses dying or thriving as a result of the COVID-19 pandemic and what it means for numbers to be sobering. Sobering numbers aren’t always a terrible thing. It doesn’t necessarily mean that the business is bad, and it could just mean that something has to be restructured. Maybe you need to scale or grow. Remember, however, that this podcast is all about encouraging you, but it doesn’t mean anything unless you have a plan. You have to walk away from a pep talk with a plan of action or else you’re not going to improve. Sobering numbers just means having to develop a plan to move forward. As always, we had a great time sharing this conversation with you and hope that it’s helpful and insightful for you! If so, please consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops. We are also now on YouTube, so please feel free to follow our if you want to both hear us and see us from here on out. Until next time! Time Stamps [0:56] - Can a business be better than its financial situation? [3:18] - Karamel explains why her numbers are sobering right now. [5:53] - Michele reflects back on February 2020. [7:04] - Karamel offers an example of sobering numbers. [10:14] - Numbers being sobering looks at the entire picture. [13:55] - Michele brings the book into the conversation. [16:26] - Michele discusses how 75 Hard has been helping her manage stress. [20:17] - Can you do more with less? [23:35] - Improvement requires taking action. [27:05] - Karamel hasn’t booked a trip in sixty days which is unheard of for . Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26965701

Your Business Will Run as Long as You Run It 05/22/2023

Your Business Will Run as Long as You Run It As long as you continue to move forward and lean into your business, it will continue. That’s exactly what we mean when we argue that your business will run as long as you run it. If a business is going on even in the face of adversity, it’s because the owner is still going at it and won’t give up on it, and that’s ultimately the key. Listen in to this episode as we discuss this, giving various examples of how our businesses are still going strong because of the energy that we put into them. Although we run our businesses a bit differently, we are both very passionate about our businesses and make sure that they run one way or another. We also talk about how running your business often involves pivoting and becoming a serial entrepreneur, running more than one business. Running your business also involves knowing your numbers and checking in on your progress somewhere where you document your progress, anticipating potential problems and issues that could arise in the future and either preparing for them or taking action to avoid them. We really had a great time having this conversation and hope that it’s helpful and insightful for you! If so, please consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops. We are also now on YouTube, so please feel free to follow our if you want to both hear us and see us from here on out. Until next time! Time Stamps [0:51] - A business will run as long as you run it. [2:49] - Michele points out that if a business is still around, it’s because the owner kept going. [5:56] - Michele argues for differences between a side hustle and a full-time business. [7:13] - Karamel didn’t start to become a billionaire. [10:13] - Michele feels very tethered to her business. [12:27] - This podcast is part of Michele’s plan. [14:47] - Michele argues that you have to document your progress with your business. [15:25] - Karamel talks on having an exit strategy. [18:35] - Michele emphasizes that you have to know your numbers. [21:37] - Karamel’s whiteboard strategy is very helpful for her. [23:34] - Karamel recommends reading . [27:18] - Remember that you’re doing it because you want to! Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26891091

Are you Scaling or Growing and Does It Matter? 05/15/2023

Are you Scaling or Growing and Does It Matter? We are talking about all things scaling and growing today! We talk about the difference between the two and why that is important, how we have scaled and/or grown our businesses, and more! We also discuss accrual and how Karamel and her business sometimes has to predict for a price increase when booking for a trip that isn’t actually happening until the following year. It’s really important that you identify whether you’re growing and scaling because there is a distinction that can make a difference. We are really glad that we had this conversation because it really helped spark some light bulbs for us, and we hope that our discussion about scaling vs. growing is helpful and insightful to you! If it is, then please consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops. We are also now on YouTube, so please feel free to follow our YouTube channel if you want to both hear us and see us from here on out. Until next time! Time Stamps [0:57] - Today’s topic is on scaling and growing. [1:38] - Michele explains the difference between scaling and growing. [3:16] - Michele emphasizes the importance of retention. [4:35] - Karamel is currently crunching numbers. [6:37] - COVID revealed businesses that were not fiscally fit. [8:24] - Karamel argues that there is pressure involved in being responsible for people’s pay. [11:26] - How does Karamel account for trip prices increasing before goes? [14:14] - Karamel discusses why she is now able to be more proactive. [17:03] - Michele gives an example of growing. [19:15] - Michele and Karamel are transparent about the difficulties of being business owners. [22:27] - Karamel says that they have to be very intentional about plans for the next five years. [24:18] - Michele hopes for the podcast to grow or scale. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: /episode/index/show/ceochronicles/id/26838033

Do You Know Your “Mentorship Legacy”? 05/08/2023

Do You Know Your “Mentorship Legacy”? We are talking today about the legacy left behind by mentors and how it creates a tree, with Karamel pointing out that when it comes to mentoring, it’s not about what we leave for people but rather what we leave in people. Listen in as we give many examples of situations in which we have had mentors in our lives, touching upon the gold nuggets of wisdom that we have learned from them and how we have then imparted that wisdom into people as mentors ourselves. That is exactly what makes mentorship a tree - wisdom, when shared, begets wisdom. We really hope that this chat about mentorship and how meaningful it can be is interesting and helpful for you. If so, we would really appreciate it if you were to subscribe to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [0:31] - Michele has been thinking about the legacy of mentorship. [2:24] - Does Michele know of any trees of which she is a part? [4:01] - An employee can sometimes make money without the business making money. [6:58] - Why was Michele instructed not to go into a partnership unless with your spouse? [9:38] - Why did Karamel recently let someone go? [9:55] - Karamel discusses whose tree she is part of. [12:03] - Michele shifts the conversation toward people she has mentored. [14:32] - Karamel has even been mentoring someone a little older than her. [16:33] - Karamel reflects on a young person she mentors in real estate. [18:17] - Michele points out that mentoring someone has to also benefit her. [21:10] - Michele and Karamel agree that they don’t have time to sugarcoat the truth. [25:12] - You are only as good as your last break. [26:42] - Mentorship doesn’t always mean everyday communication. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26642409

How to Find Your Ideal Customer 05/01/2023

How to Find Your Ideal Customer As a business owner, not everyone is necessarily an ideal customer. Listen in today as we discuss whether or not business owners should spend time finding out who actually wants what they have to offer rather than try to target everyone, with Karamel giving examples of how she markets . We talk about the importance of finding the ideal client (or avatar) whose goals and values align with your vision and mission. It’s also so important that you determine in advance what your ideal client is willing to do and what they are unwilling to do. We also discuss the importance of identifying your goals to better understand who your ideal client is and why pivoting when necessary is important. As always, we really hope that this conversation is helpful to you! If it is, please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [0:52] - Karamel has had to realize that not everyone is her customer. [1:55] - Karamel explains what she means by not being for everyone. [2:56] - How does Karamel typically find her ideal customer? [5:33] - Michele discusses if her insurance company targets specific customers. [7:47] - How does Karamel get to know her clients? [9:00] - Karamel explains what it means to be inclusive and exclusive. [12:06] - You have to determine what your client is willing and unwilling to do. [14:46] - Karamel touches upon why she does exclude some people. [17:17] - Karamel helps Michele identify her ideal client. [20:35] - Michele commends Karamel for how precise she is. [21:52] - Michele points out that you have to truly understand what you’re offering. [24:12] - Michele argues that you need to also determine what your goals are. [25:34] - It’s so important to be able to pivot. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26642382

S2E14 04/24/2023

Women working with women…what’s it really like? 04/10/2023

What Are You Reading? 04/03/2023

What Are You Reading? Why do we read the books that we read as entrepreneurs? That’s what we are diving into today, discussing and listing books that we have read and ones that have impacted us in one way or another. We love reading self-help books that make us better business owners not only because it helps us become better entrepreneurs but also because it’s fun for us! We list off not only books that each of us have enjoyed reading but also books that both of us got something out of, especially Your Next Five Moves by Patrick Bet-David, and we agree that the best self-help books are the ones written by authors with open hands, showing and telling us everything. You really should ask people whom you admire what they are reading because it can say a lot about them and what they actually know. If our list of books in this episode is helpful to you, we hope that you’ll consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [0:58] - Michele is currently reading three books. [2:01] - What types of people like self-help books? [3:22] - What has Michele been reading? [5:49] - Michele discloses what she reads for fun. [8:03] - Karamel had a total mindshift when she read The E-Myth. [10:52] - Michele advises against withholding information. [14:11] - Michele and Karamel both got something out of Your Next Five Moves. [17:15] - We enthuse over the book We Should All Be Millionaires. [19:01] - There are also books that we haven’t been able to finish. [21:02] - Michele frequently revisits Rory Vaden’s book Take the Stairs. [21:45] - Karamel goes back to Robert T. Kiyosaki’s Rich Dad Poor Dad. [24:19] - Michele explains why she loves Barbara Ehrenreich’s Nickel and Dimed. [26:09] - Michele did not expect to like Rick Ross’s book The Perfect Day to Boss Up so much. [28:42] - You should ask people you admire what they are reading. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26419626

It's Bring your Bookkeeper to Work Day! AMB Accounting Services, LLC owner Amber Delgado talks shop! 03/27/2023

It's Bring your Bookkeeper to Work Day! AMB Accounting Services, LLC owner Amber Delgado talks shop! Join us today as we chat with a very special guest, Amber Delgado! Amber is the owner of and started working with Karamel as her bookkeeper a couple of years ago, and who better to talk about why it’s a good idea to have a bookkeeper than a bookkeeper herself? Amber dives into what she does as a bookkeeper and what the responsibilities of a bookkeeper are and are not. She also touches upon why she started her business to begin with and what her motivations were, why the handling of money tends to be an especially touchy subject within the Black community, how to identify your worth as a solopreneur, and so much more! Amber is such a wealth of knowledge, and we really appreciate her time on the show! If you like what you have been hearing on the show, then please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [0:33] - Michele and Karamel have a guest today, Amber Delgado! [1:07] - Amber explains why it’s a good idea to have a bookkeeper. [1:52] - Michele points out why she doesn’t have a bookkeeper. [5:08] - Amber reveals what her responsibilities are as a bookkeeper. [6:06] - How does Amber add value to what her clients do? [8:15] - Why did Amber start her business? [10:48] - Amber is willing to take on just about anyone as a client. [11:48] - How long had Amber wanted to be an accountant? [14:44] - Amber discloses what she did immediately after graduating college. [16:00] - Amber offers some cautionary tales about auditing and identifying fraud. [19:17] - Learn about good manipulation vs. bad manipulation. [21:46] - Hear about an outreach that Amber has been developing. [24:13] - What happened when Amber raised her rates? [26:16] - Amber describes the evolution of her business. [28:21] - What hopes does Amber have for the next five years? Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26314893

Time is not Free… Manage it Well! 03/20/2023

How to Know if You’re an Entrepreneur 03/13/2023

How to Know if You’re an Entrepreneur It seems like more and more people want to become entrepreneurs or business owners, but what does it actually mean to be an entrepreneur, and is it different from being a small business owner? We point out these distinctions and make cases for what makes an entrepreneur vs. what makes a small business owner. We offer some personal experiences that we feel point out the differences between being an entrepreneur and being a small business owner, arguing, for example, that an entrepreneur isn’t just interested in expanding sales but is also interested in expanding their enterprise. Entrepreneurs also tend to be bigger risk-takers when it comes to money and don’t like the idea of a 9-5 grind. These are just a few examples of the many distinctions that we point out on the podcast, and we really hope that this is helpful! If so, please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [1:13] - Today’s show is how to know if you’re an entrepreneur. [1:36] - Karamel explains the difference between a concept and a business. [2:30] - Michele argues that an entrepreneur brings something new into the market. [5:10] - You can wear different hats at the same time when it comes to these roles. [8:26] - Entrepreneurs not only want to make money but also build their business. [9:23] - Karamel does not want to trade her time for money. [11:51] - Michele points out that entrepreneurs have high expectations. [14:38] - Entrepreneurs tend to be brave risk-takers. [18:20] - You have to believe that you can get the amount of money you need. [18:48] - Michele points to three questions that can determine if someone is an entrepreneur. [19:25] - Michele talks about three questions to determine if you’re a small business owner. [22:37] - Entrepreneurs need to act on concepts. [25:13] - Entrepreneurs like innovation. [27:25] - Entrepreneurs have often been selling things for most of their lives. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: /episode/index/show/ceochronicles/id/26183943

How to Read the Room and Introduce Yourself as an Entrepreneur! 03/06/2023

How to Read the Room and Introduce Yourself as an Entrepreneur! Reading the room is best defined as understanding the state of a conversation so that your tone and subject matter matches that conversation. So what goes into reading a room as a presenter and/or entrepreneur? We are here to take that question on for you today! We point to a helpful Harvard Business Review that gives some tips on how to read the room prior to a presentation, including but not limited to observing, controlling how much you talk, and interpreting what you observe. We also touch upon the importance of being enthusiastic during a presentation because why is your audience going to be enthusiastic if you aren’t? It’s also so important that you relate to and find common ground with your audience because the key to business is being able to relate to people. If you can’t relate to people, then they can’t relate to you. We hope that these tips are helpful for you, and if so, please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share! Time Stamps [1:12] - The topic today is reading the room correctly. [2:38] - What does it mean to read the room? [5:26] - Michele points out that you have to identify your objective. [8:43] - Karamel refers to an about reading the room before a presentation. [11:54] - If you sound bored, your audience will also be bored. [13:48] - Michele argues that you should not focus too much on yourself. [15:15] - Karamel is more of a storytelling type of speaker. [18:04] - Reading the room is all about being observant. [20:45] - Michele argues that the key to business is relating to people. [23:35] - Michele’s entire career is built on reading people. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26124312

Are Entrepreneurs Motivated by Money? 02/27/2023

Are Entrepreneurs Motivated by Money? If you are an entrepreneur, are you primarily motivated by money, or are you motivated by something more intrinsic? There are various things that drive an entrepreneur, and most of them actually have very little if anything to do with money. Listen in as we dive into that very topic, sharing what motivates us personally. Research shows that there are four common motivators for entrepreneurs: control, freedom, impact, and of course money. We walk you through each one of these, giving real-world examples from our own experiences and the experiences of entrepreneurs in general. We do acknowledge, however, the difference between being motivated by money and being motivated by wealth. Wealth to us means not having to worry about money rather than being primarily motivated by it, but being primarily motivated by it can be a mistake because money ebbs and flows and comes and goes. True passion and enjoyment for what you do is here to stay. What is your primary motivation? We hope that this conversation is insightful for you, and if so, please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share. See you next time! Time Stamps [0:52] - Michele declares that she isn’t motivated primarily by money. [3:11] - There are four common motivators for entrepreneurs. [5:47] - Karamel elaborates upon the idea of there being three days in twenty-four hours. [7:53] - Learn why Michele doesn’t like to work from home. [10:52] - Karamel opens the conversation around impact. [13:43] - Michele gives examples of what impact looks like. [15:51] - Karamel returns the conversation to being motivated by wealth. [18:01] - Karamel touches upon extra money coming in so you don’t have to worry about it. [20:23] - Hear what a whiteboard session is. [23:15] - Karamel argues that motivations can shift and change over time. [25:15] - Michele ranks the top four motivations in order of importance to her. [29:01] - How does Karamel rank the top four? Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/26050551

From Educator to Entrepreneur...Terrence Baldwin Shares His Story 02/13/2023

From Educator to Entrepreneur...Terrence Baldwin Shares His Story We are so excited to have someone special on the podcast today, someone whom Michele has known his entire life! Michele’s brother Terrence Baldwin is the owner of T Baldwin Music and (Music Education on Wheels) Academy, and he comes on the show today to share his story of being an entrepreneur and how he got started. Terrence touches upon various subtopics such as how he is making his business a family business, what it’s like working in a gig economy, how he defines success, and more. He also gives prospective musicians advice, such as not relying too heavily on your talent. Michele is so proud of her younger brother and all that he has accomplished, and both of us are so happy to have had him on the show. We appreciate Terrence’s time and hope that you enjoy listening to our conversation with him. Please consider subscribing to the podcast wherever you listen to us so that you never miss an episode, and please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share. See you next time! Time Stamps [0:40] - Michele is excited to have her brother, Terrence Baldwin, on the show today! [1:28] - Terrence shares his origin story. [2:34] - How did Terrence go from talent shows to business? [4:42] - Terrence discusses the challenges of working in a gig economy. [6:55] - How did Terrence overcome people who didn’t believe in him? [10:42] - Terrence emphasizes the importance of having hope. [14:02] - How did Terrence get started as an entrepreneur? [16:47] - Terrence strives to make sure his work benefits his community. [18:02] - Terrence explains how he stayed afloat during the COVID-19 pandemic. [19:16] - How did Terrence come up with ? [21:01] - Terrence reveals how he decompresses. [22:03] - Don’t rely too heavily on your talent, Terrence advises. [24:22] - What drew Terrence to the children with whom he works? [25:34] - How does Terrence define success? Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/25920747

Turning Pain into Passion then into Business! 02/06/2023

Turning Pain into Passion then into Business! We are so excited to have a special guest on the podcast today - Debórah Faith, host of ! Deborah shares her tragic origin story with us and how she got into podcasting. She also discusses turning a passion into a business, why she decided not to have a co-host on her podcast, how she goes about networking, her plans for the future (including but not limited to making podcasting full-time), and so much more! We love Debórah’s passion and enthusiasm for what she does and hope that you love listening to our conversation with her! If so, then please consider subscribing to the podcast wherever you listen to us, and please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share. See you next time! Time Stamps [0:28] - Debórah Faith, host of , joins us today! [1:04] - Debórah gives us some background information about herself and her podcast. [2:49] - Learn that Debórah is a life coach and is in school to be a therapist. [3:59] - Debórah wouldn’t change anything that happened to her. [5:48] - How does one turn a passion into a business? [8:10] - Debórah created an eBook to help people get started on podcasting. [9:41] - What is Debórah’s approach to planning? [10:09] - Why does Debórah host her podcast by herself? [12:48] - Debórah does envision having a team eventually. [14:22] - Michele asks Debórah about her plan to transition full-time into podcasting. [16:06] - How does Debórah decompress? [17:03] - Has it been easy for Debórah to find sisterhood as a woman of color? [19:36] - Debórah chose not to listen to people who didn’t support her. [20:43] - Trauma manifests differently in different people. [22:23] - Debórah explains how she networks. [23:42] - What does Debórah need to buy next in order to elevate the podcast? [25:06] - Karamel reveals her mantra for 2023. [25:38] - Debórah believes in time being currency. [27:42] - How has Debórah learned when to give and when not to? [29:39] - How can listeners listen to Debórah’s podcast and/or reach out to her? Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/25859280

Working with Family...What's it Really Like? 01/30/2023

Working with Family...What's it Really Like? Working with family and friends can create a sense of comfort and familiarity which can be a good thing, but it can also cause a business to suffer, so what are the pros and cons of working with family and friends in business? Michele, for example, discusses how working with her husband is somewhat of a challenge because of how her personal relationship with him is a bit different from her professional relationship with him. When it comes to working with family and friends, we argue that working with a partner is different from working with a friend. Working with a friend can be trickier because not everyone is able to compartmentalize, but it doesn’t have to be a problem either way. Be sure to hold each other accountable and to communicate. We hope that this episode is helpful for you and generates some helpful thoughts about working with family and/or friends, especially if it’s something you’re considering or are struggling with. Please reach out to us via one of the methods listed below, and subscribe to the podcast if you aren't already so that you never miss a new episode when it drops! Time Stamps [1:10] - The topic today is the pros and cons of working with family and friends in business. [4:32] - Karamel points to a about working with family and friends. [6:45] - Michele’s husband is now part owner but operates in employee capacity. [8:30] - What does prosperity mean to Karamel? [9:33] - Michele brings up the difference between an entrepreneur and an employee. [11:06] - Michele loves having her husband be part of the business. [13:58] - Michele explains why she made use of a joint calendar. [16:39] - Working with a partner is different than working with a friend. [19:37] - Michele talks about being able to relate to someone in the appropriate way. [21:12] - Don’t leave the relationship undefined. [22:30] - Michele argues that you need to hold each other accountable. [23:11] - Karamel argues that you need to make sure information is interpreted correctly. [24:09] - A points out that not all friends work well together. [28:12] - Karamel shares a funny story about her husband. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/25744398

What is the REAL ROI when you invest in your business? 01/23/2023

What is the REAL ROI when you invest in your business? Karamel recently spoke at a trade show which we both attended, and that has us thinking about return on investment, or ROI. Karamel paid to have that booth, paid to speak, and paid for the swag that she gave out for free, all of which requires budgeting and an expectation that it will end up paying off. Listen in as we explain what ROI is and discuss all that it entails. It’s not always just about numbers. It’s also about connection and branding. We talk about the importance of having an avatar, or an idea of an ideal client or customer, because it’s so much easier to determine ROI when you have a target audience. We, as always, are hopeful that this episode is helpful for you. Feel free to reach out to us via one of the methods listed below! We also encourage you to subscribe to the podcast if you aren't already so that you never miss a new episode when it drops! Time Stamps [0:33] - Michele and Karamel just came back from a big trade show. [3:32] - Karamel was a featured speaker at the trade show. [4:26] - There are two ways that Karamel is going to get after the return on investment. [5:21] - Michele sums up the topic of this episode. [7:52] - Karamel explains the basic formula to measure ROI. [9:17] - Hear an example of Michele having converted someone for ROI. [10:23] - Michele and Karamel share some insight into a captive audience. [12:37] - Has Karamel seen an uptick on her website? [14:00] - Michele talks about anticipated ROI vs. expected ROI. [17:21] - It’s important to have an idea of an ideal client. [19:18] - Michele points out that branding doesn’t always result in an immediate ROI. [21:08] - How many people does Karamel need to convert for a travel show to be worth it? [24:40] - Michele discusses how she determines ROI has changed over time. [26:53] - Karamel and Michele offer some advice to small business owners. Resources Email CEO Chronicles: [email protected] Email Michele: [email protected] Email Karamel: [email protected] /episode/index/show/ceochronicles/id/25666164

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