Champion Living with Doug Champion
Welcome to the Champion Living Podcast – where world-class athletes, rodeo champions, elite coaches, and high performers break down what it really takes to win in life, fitness, and the arena.Hosted by Doug Champion, CSCS, CEO of Champion Living Fitness, alongside Logan Corbett, CSCS and Paul Lloyd, this show delivers real talk, proven strategies, and behind-the-scenes insights from the rodeo world, fitness industry, and beyond. Whether you're a rodeo athlete, everyday competitor, coach, or entrepreneur looking to elevate your game, you’ll get the mindset, movement, and motivation to help you unlock your full potential. New episodes weekly on training, nutrition, recovery, discipline, and living like a champion.
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Stop Letting Struggles Become Your Identity | Rodeo Mindset Reset (Mid-Season)
07/17/2026
Stop Letting Struggles Become Your Identity | Rodeo Mindset Reset (Mid-Season)
In this episode of the Champion Living Podcast, Doug Champion breaks down why so many rodeo athletes unknowingly turn temporary struggles into permanent labels, and how those labels begin shaping every decision they make in and out of the arena. You'll learn why your brain starts searching for evidence to support the story you've been telling yourself, how to separate what happened from who you are, and how to start building an identity based on where you're going instead of where you've been. Whether you're a roughstock rider, roper, barrel racer, or any athlete chasing consistency, this episode will challenge the way you think about confidence, discipline, injuries, and performance. In this episode: Why mid-season is when most athletes lose confidence How identity shapes your performance more than you realize The difference between what happened and who you are Why your brain looks for proof of the stories you tell yourself How to reframe negative self-talk The power of adding the word "yet" A simple question that builds discipline every day: "What would a disciplined person do right now?" Why mental toughness isn't eliminating negative thoughts—it's refusing to let them make your decisions At Champion Living Fitness, our mission is bigger than building stronger rodeo athletes. We want to help you become the kind of person who performs with confidence, handles adversity well, and continues growing long after the season is over. A huge thank you to the partners that help make this podcast possible. Barstow Pro Rodeo Equipment has been building some of the best roughstock equipment in the industry for over 40 years. Whether you're a bareback rider, saddle bronc rider, or bull rider, they've got the gear you need to compete with confidence. Check them out here: https://www.barstowprorodeo.com Use code BARSTOWCHAMP26 at checkout to save on your next order. If you're serious about improving in the arena, you also need to download the RodeoNow App. It's one of the best tools available for rodeo athletes. Watch rides and runs from across the country, study stock, review your own performances, and learn from the best—all in one place. Download it here: https://rodeonow.com Champion Living x Hooey Collection The new Champion Living x Hooey collection is officially live! If you want to represent the Rodeo Athlete lifestyle with gear built for life in and out of the arena, check out the latest drop. Shop Here: https://championlivingfitness.com/collections/hooey If you're ready to stop guessing and start training with a plan built specifically for rodeo, apply for a FREE Performance Consultation today. Apply Here: https://championlivingfitness.com/sign-up Timestamps 00:00 Summer Update 01:08 New Hooey Collection Drop 02:54 Sponsor Updates 05:26 Why Mid-Season Is So Hard 06:11 The Identity Trap 08:02 Separate Performance From Identity 10:56 Every Decision Casts a Vote 14:50 Rewriting Your Self-Talk 16:53 What Mental Toughness Really Is 18:29 Coaching & Final Thoughts Follow Champion Living Fitness: Website: https://www.championlivingfitness.com Instagram: https://www.instagram.com/champion.living Listen to the Champion Living Podcast on Spotify, Apple Podcasts, and everywhere podcasts are available.
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Back from Calgary Stampede: Rodeo Injury Trends, Rehab vs Surgery & Building a Sports Medicine Team | Brandon Thome
07/08/2026
Back from Calgary Stampede: Rodeo Injury Trends, Rehab vs Surgery & Building a Sports Medicine Team | Brandon Thome
Back from the greatest outdoor show on earth. Straight out of the locker room at Calgary Stampede, I sat down with Brandon Thome, Executive Director of Canadian Sports Medicine for Rodeo, to talk about what's really going on with rodeo injuries and how to keep your body in the game. We break down: Injury trends — timed-event overuse vs roughstock acute injuries Why pec tears, biceps strains, and dislocated shoulders are on the rise Red flags you can't ignore (groins, recurrent shoulder dislocations) Rehab vs surgery — when to cut, when to wait, and when prehab is the answer Why rodeo has no off-season and how to train around it Recovery tools — ice after, heat before, and what actually works How to build your personal sports medicine dream team Plus, a tribute to Richie Champion's final ride, and the new Rodeo Athlete/Rodeo Ready collection with Hooey. Timestamps: 00:00 — Back From Calgary 03:54 — Common Injury Trends 06:10 — Roughstock Injury Shifts 08:06 — Red Flags to Fix 12:00 — Building a Support Network 14:23 — Canadian Healthcare for Rodeo 17:08 — Smart Surgery Questions 22:17 — Bulletproofing Athletes 27:53 — Recovery Tools & Timing 31:17 — What's Next for Rodeo Care
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Why Most Rodeo Athletes Fall Apart During the Summer
06/15/2026
Why Most Rodeo Athletes Fall Apart During the Summer
In this episode of the Champion Living Podcast, Doug Champion breaks down why the summer run is really a 90-day stress test. Long miles, late nights, heat, pressure, poor recovery, inconsistent nutrition, and repeated exposure to competition all create a level of cumulative fatigue that most athletes never account for. Why competing is not the same as being physically prepared The hidden cost of cumulative stress during the summer run How to identify early signs of overreaching and burnout Building work capacity for rodeo performance Strength reserves, aerobic capacity, and movement quality Recovery strategies that actually work How to stay strong during the busiest part of the season Practical nutrition, hydration, and sleep recommendations Using the Rodeo Now App to improve preparation and performance A special thank you to our partners at Barstow Pro Rodeo Equipment and the Rodeo Now App for supporting this episode and helping advance the sport of rodeo. Use Discount Code: Barstowchamp24 at checkout for Barstow Pro Rodeo needs! The Rodeo Now App gives athletes access to ride footage, stock information, performance analysis, and tools to help competitors prepare smarter and perform better.
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The Hardest Thing We've Done Outside the Arena | Spartan Race Recap
06/01/2026
The Hardest Thing We've Done Outside the Arena | Spartan Race Recap
What happens when you willingly sign up to do something that seems impossible? In this episode of the Champion Living Podcast, Doug Champion welcomes JR back to the show to relive their recent Spartan Race experience—a challenge that tested far more than physical fitness. From brutal carries and slippery climbs to deep mud bogs, barbed wire crawls, and a dramatic finish through the fire pit, this race became a powerful lesson in resilience, teamwork, mindset, and discovering what you're truly capable of when quitting isn't an option. For JR, the race represented something even bigger. After feeling like he'd hit a plateau, Spartan reignited the "one more rep" mentality that has fueled so much of his journey. Together, Doug and JR discuss how pushing beyond perceived limitations creates growth, why surrounding yourself with the right people matters, and how adversity often reveals strengths you didn't know you had. The conversation is packed with hilarious moments, hard-earned lessons, and practical insights for athletes, competitors, and anyone chasing growth in life. Along the way, they recount unforgettable race moments, including navigating treacherous obstacles, surviving the infamous mud bog, completing a grueling barbed-wire army crawl where JR lost his pants while his uncle threw dollar bills onto the course, and ultimately crossing the finish line after 2 hours and 22 minutes of relentless effort. The episode also highlights JR's mission through the Spur Your Way Out Foundation, which helps individuals overcome obstacles by providing access to life-changing equipment and opportunities. Donations help fund resources such as FES bikes, track chairs, and other adaptive equipment that empower people to continue pursuing an active and meaningful life. To learn more or support the mission, visit: In This Episode Recapping the Spartan Race experience How adversity reveals hidden potential Why mindset matters when things get difficult The power of teamwork and accountability Lessons learned from pushing past perceived limits Building resilience through challenge The role of physical and mental toughness JR's future goals and upcoming challenges The mission behind Spur Your Way Out Foundation Support the Show A special thank you to our partners who help make the Champion Living Podcast possible: Barstow Pro Rodeo Producing world-class rodeos while helping preserve and grow the western way of life. Rodeo Now App Your one-stop source for rodeo news, standings, schedules, athlete content, and everything happening in the sport of rodeo. 00:00 Room Recording 02:06 Race Recap Intro 10:05 Race Day 20:26 The Bog 38:48 The Fire Pit Finish 41:35 Reflections & Mindset 46:15 What's Next & The Foundation
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Peptides, GLP-1s & Real Performance Optimization with Eric Lore | Champion Living Podcast
05/25/2026
Peptides, GLP-1s & Real Performance Optimization with Eric Lore | Champion Living Podcast
In this episode of The Champion Living Podcast, Doug sits down with Eric Lore of Lore Fitness to break down the truth behind peptides, GLP-1 medications, recovery protocols, blood work, gut health, and real performance optimization. The fitness industry is flooded with misinformation around compounds like BPC-157, TB500, semaglutide, and GLP-based therapies. Eric explains what these compounds actually do, where they may help, the risks involved, and why foundational health habits still matter most. The conversation also dives into inflammation, injury recovery, nervous system function, nutrition, blood markers, and the future of human performance optimization. Whether you're an athlete, outdoorsman, or someone trying to improve your health, this episode delivers a balanced conversation around one of the fastest-growing topics in fitness and recovery. Huge thank you to our sponsors for supporting the show. Shoutout to Barstow Pro Rodeo. If you’re looking for some of the best rodeo gear in the game, make sure you check them out and use discount code BARSTOWCHAMP26 to save on your order. And to the RodeoNow app, one of the best ways to stay up to date with rodeo news, standings, content, and everything happening in the western industry. Download today in the Apple App and Google Play store for FREE!
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The Problem Isnt Discipline: Most Rodeo Athletes Lack Structure
05/18/2026
The Problem Isnt Discipline: Most Rodeo Athletes Lack Structure
In this solo Champion Living Podcast episode, host Doug Champion explains why high performers aren’t more motivated—they’re more structured. He breaks down how motivation is an emotion that fades when life gets chaotic, and why athletes (especially in rodeo) often live reactively based on how they feel, creating inconsistency and burnout. Doug argues that structure creates freedom by removing daily self-negotiation, and that real transformation is repetitive, built through small decisions and routines that shape identity over time. He offers a practical starting point: establish minimum standards or a “baseline” you won’t fall below (e.g., mobility, workouts, protein, scripture, water, sunlight), and focus on tiny actions repeated long enough to compound. He also highlights how tools like the Who We Fit app are built to provide direction and consistency when motivation is gone Interested in training? Tap link below. Big thank you to our sponsors: Barstow Pro Rodeo, if you’re serious about your gear, this is where you need to be looking. Use code Barstowchamp26 at checkout to save. And the Rodeo Now App, your go-to for staying up to date with everything happening in the rodeo world. We appreciate the support from brands that are pushing the industry forward.
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Why You Keep Falling Off Track (And How to Fix It)
05/04/2026
Why You Keep Falling Off Track (And How to Fix It)
There’s a pattern most athletes know all too well. You miss a day. Maybe two. Life gets busy, travel stacks up, something throws you off your routine. And somewhere in that moment, a decision gets made—whether you realize it or not. “I’ll start again Monday.” “I need to get back on track.” “I messed it up.” And just like that, one missed day turns into a full reset. In this episode of the Champion Living Podcast, Doug Champion breaks down why this cycle keeps happening—and why the problem isn’t the missed workout, the skipped session, or the imperfect week. It’s the story you tell yourself after. Most people aren’t lacking discipline. They’re not lazy. They’re operating under a standard that doesn’t hold up in real life. A belief that if it isn’t done perfectly, it doesn’t count. That progress only exists under ideal conditions. And when those conditions break, so does the routine. But consistency isn’t built in perfect weeks. It’s built in the ones that don’t go as planned. Doug walks through a different approach—one that removes the idea of “starting over” entirely. One that replaces perfection with momentum. Where a missed day is just that: a day. Not a failure. Not a reason to reset. Just part of the process. He introduces simple, practical rules that shift everything. Never miss two days in a row. Shrink your plan until it fits your real life, not the version of it you wish existed. Remove the “restart button” and continue forward, even if it’s not perfect. Because the athletes who improve aren’t the ones who execute flawlessly. They’re the ones who stay in motion. Along the way, Doug also shares updates on upcoming Optimal Performance Academy opportunities, including limited availability in bull riding and bullfighting, and discusses options for individualized coaching through Champion Living Fitness and the HooeyFIT app. If you’ve ever felt stuck in the cycle of stopping and restarting, this episode offers a different way forward—one built on consistency, not perfection. If you’re ready to build a plan that actually works with your schedule, your travel, and your season, you can apply for a free consultation here: Big thank you to our sponsors: Barstow Pro Rodeo — if you’re serious about your gear, this is where you need to be looking. Use code Barstowchamp26 at checkout to save. And the Rodeo Now App — your go-to for staying up to date with everything happening in the rodeo world. We appreciate the support from brands that are pushing the industry forward. TIMESTAMPS 00:00 Welcome and Mindset Focus 00:24 OPA Camp Spots Update 01:22 Back on Track Trap 02:53 Missed Day Self Talk 04:50 Perfectionism Causes Restarts 07:42 Rule Never Miss Two 08:18 Shrink Standards Minimums 09:34 Remove the Restart Button 10:50 Coaching and App Resources 12:29 Wrap Up and Call to Action
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HOW EXPECTATIONS SHAPE RODEO Athlete PERFORMANCE
04/27/2026
HOW EXPECTATIONS SHAPE RODEO Athlete PERFORMANCE
If you’ve ever felt like pressure, nerves, or expectations are holding you back in competition… this episode is for you. In this solo episode, Doug Champion breaks down one of the most overlooked aspects of rodeo performance: how your mindset, expectations, and internal narrative directly impact your results. Most athletes think it’s a physical issue, but more often than not, it’s how they’re interpreting the moment. Doug dives into the concepts of pre-framing and reframing, showing you how to take control of your thoughts before and during competition so you can perform at your highest level when it matters most. In this episode, you’ll learn: Why pressure affects your performance (and how to fix it) The difference between pre-framing vs. reframing How your expectations shape your results in rodeo Why athletes struggle with interpretation—not ability How to control what you can and let go of what you can’t The importance of preparation, fundamentals, and self-talk Why you should expect resistance—and how to handle it How to challenge limiting beliefs that are holding you back Doug also shares updates on the upcoming Optimal Performance Academy (OPA) event, including limited remaining spots, and the return of VALD Athletic Performance Testing in partnership with the PBR Rider Development Group—designed to evaluate rodeo athletes beyond just their event performance. Plus, a recap of a recent bear hunting trip with Mason Clements that sparked deeper insights into mental performance and mindset under pressure. Big thank you to our sponsors: Barstow Pro Rodeo — if you’re serious about your gear, this is where you need to be looking. Use code Barstowchamp26 at checkout to save. And the Rodeo Now App — your go-to for staying up to date with everything happening in the rodeo world. We appreciate the support from brands that are pushing the industry forward. If you’re serious about becoming a more consistent, confident competitor, this episode will give you a new lens on how to approach your next ride or run. 👉 Want help improving your performance, mindset, and physical preparation as a rodeo athlete? Apply for a FREE consultation with our coaching team here: Inside Champion Living Fitness, we help rodeo athletes: ✔ Build strength that transfers to competition ✔ Improve mindset and consistency ✔ Stay healthy through long seasons ✔ Perform at their highest level when it counts Listen on all platforms & watch full episodes on YouTube Follow us: Learn more: 00:00 Welcome and Updates 00:08 OPA Camp and VOL Testing 01:08 Bear Hunt Reflections 01:45 Why Mindset Matters 04:25 Reframing Your Story 06:01 Hidden Beliefs and Lies 06:59 Preframing Expectations 07:55 Execution Over Winning 09:10 Expect Resistance 10:27 Questions and Next Steps 11:39 Sponsors and Wrap Up
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Spring Is Where Seasons Fall Apart | Rodeo Athlete Development
04/13/2026
Spring Is Where Seasons Fall Apart | Rodeo Athlete Development
This episode breaks down what’s actually happening, why preparation matters more than people think, and how structured training doesn’t eliminate risk—but changes how your body handles it. Spring is where everything starts to ramp up in rodeo. The weather breaks, the schedule fills up, and there are more opportunities than any other time of year to go win money. It’s the time everyone looks forward to! But it’s also the time when a lot of seasons quietly fall apart. You see it every year. Guys are winning big checks, things are clicking, and then all of a sudden they’re out for six months with an injury. Most people look at that and chalk it up to bad luck, or just the nature of the sport. When you step back and actually look at it, there’s a pattern there and it’s not random. What’s really happening is that the demand ramps up faster than the athlete is prepared for. But the real issue isn’t just the danger, it’s how most athletes enter the season. Inconsistent training, no real structure, and then straight into the busiest stretch of the year. If you’re getting value from the show, make sure you’re subscribed so you don’t miss the next one. And if you know someone who needs to hear this,send it to them. That’s how you can support us the most! Big thanks to our sponsors, Barstow Pro Rodeo and the RodeoNow App for supporting the show and the athletes behind it. If you’re ready to take your training seriously, you can apply to work with our team here: 👉
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"Most Rodeo Athlete's Wont Admit It" | JR Vezain | Rodeo Athlete Podcast
04/06/2026
"Most Rodeo Athlete's Wont Admit It" | JR Vezain | Rodeo Athlete Podcast
This one was a damn good conversation. We finally linked up with the JR Vezain, and in person, and it went exactly where it needed to... talking about the stuff most guys avoid. Why they’re not winning. Why they stay stuck. And what it actually takes to change that. We got into mindset, preparation, and the reality that just “working hard” isn’t enough if you’re not honest about where you’re at. There’s a difference between guys who rodeo… and guys who are trying to become elite. This episode lives right in that gap. If you’ve been showing up, putting in the work, and still not getting the results you want—this is one you need to listen to. Rodeo Now App is what makes this whole thing even more real. Track your rides, break down your film, actually learn from what you’re doing instead of guessing. Go download it. If this hits, send it to somebody who needs to hear it.
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Houston Rodeo Champ Holden Meyers| Steer Wrestling Prep, Athletic Development & a Faith-Driven Mental Game
03/30/2026
Houston Rodeo Champ Holden Meyers| Steer Wrestling Prep, Athletic Development & a Faith-Driven Mental Game
If you want to understand what it actually takes to win at the highest level in rodeo, THIS episode is it. We sit down with Rodeo Houston Champion and Elite Steer Wrestler Holden Meyers to break down the real work behind the scenes: how he prepares, how he trains around injury, and how his faith shapes everything from competition to life decisions. What You’ll Learn in This Episode Why high-quality reps beat high-volume practice for elite rodeo performance How Holden trains and competes while managing chronic elbow pain The advantage of building your own personal practice setup What it means to develop as a multi-sport athlete (and why it matters) How faith, prayer, and surrender influence performance under pressure The mental shift from chasing results → trusting the process and purpose Why your identity must go beyond rodeo if you want longevity Inside the Houston win and what separates top athletes in big moments How modern rodeo athletes need to train like complete professionals Details on the Optimal Performance Academy Steer Wrestling Event (Van, TX) Episode Breakdown 00:00 – Rodeo Now App (FREE performance tool for rodeo athletes) 00:42 – Welcome + introducing Holden Meyers 01:12 – Growing up in a rodeo family 03:25 – Multi-sport athlete development 04:39 – Pro rodeo prep: quality reps vs volume 05:29 – Training around elbow injuries 10:46 – Building a faith-driven mental game 13:55 – Traveling, discernment & surrender 18:27 – Obedience over outcomes 23:53 – Daily mindset: staying grounded 26:14 – The legacy of rope schools & mentorship 27:58 – Handling nerves on first runs 29:23 – Bringing prayer into coaching & clinics 31:26 – Mentorship, faith & community 34:03 – Identity beyond rodeo 34:56 – Why Holden partnered with OPA 35:43 – The demands of the modern rodeo athlete 37:26 – Breaking down the Houston win 40:40 – Upgrading the OPA curriculum 43:54 – Event registration + details 45:04 – Sponsors + Rodeo Now app 46:14 – Final thoughts Featured Athlete: Holden Meyers Holden Meyers is a Rodeo Houston Champion steer wrestler known for his disciplined preparation, technical precision, and strong faith. Raised in a rodeo family, Holden developed his skills early and continues to evolve as a professional by combining intentional practice, athletic development, and mental resilience. Upcoming Event: Steer Wrestling Clinic (OPA) We’re bringing it all together in person. 📍 Van, Texas 📅 May 1–3 👥 Limited to 15 athletes This is not your average clinic. We’re combining: Steer wrestling technique Strength & conditioning Mental performance Financial & career development 👉 Built for athletes who want to take this seriously. Register HERE: Tools & Resources Mentioned Rodeo Now App (FREE) Record & review runs in slow motion Catalog your performance Research stock by name Build a smarter competition strategy Key Takeaway At the highest level, it’s not about doing more—it’s about doing what matters, better. Holden’s approach proves that: Precision beats volume Discipline beats emotion Faith beats fear And if you want to last in this sport, you better build more than just your ride—you need to build yourself. Big thank you to our sponsors: Barstow Pro Rodeo — if you’re serious about your gear, this is where you need to be looking. Use code Barstowchamp26 at checkout to save. And the Rodeo Now App — your go-to for staying up to date with everything happening in the rodeo world. We appreciate the support from brands that are pushing the industry forward. Connect With Us Follow for more: Strength & conditioning for rodeo athletes Mental performance Real conversations with elite performers Champion Living Podcast – Helping you become a champion in sport and in life.
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Mind Over Matter | Doug Champion
03/25/2026
Mind Over Matter | Doug Champion
This week we are cross-posting with our good buddies at Squatch Juice! In this episode, we sit down with Doug Champion, founder of Champion Living, to talk about the critical role of mental and physical health in the professional rodeo world. Doug shares how he became the first to develop a program specifically designed for rodeo athletes; especially those competing at the NFR level. From performance optimization to mental resilience, this conversation dives into what it truly takes to stay at the top in one of the toughest sports on earth. Big thank you to our sponsors: Barstow Pro Rodeo — if you’re serious about your gear, this is where you need to be looking. Use code Barstowchamp26 at checkout to save. And the Rodeo Now App — your go-to for staying up to date with everything happening in the rodeo world. We appreciate the support from brands that are pushing the industry forward.
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What Most Rodeo Athletes Get Wrong About Gear & Discipline
03/18/2026
What Most Rodeo Athletes Get Wrong About Gear & Discipline
In this episode of the Champion Living Podcast, we dive into the role that discipline and the right equipment play in rodeo performance and why both matter more than most athletes realize. From behind-the-chutes conversations to real-world insight, we break down how your approach to training, preparation, and gear can directly impact how you show up when it’s time to compete. We also introduce one of our newest partners, Barstow Pro Rodeo Equipment, the original one-stop shop for roughstock gear. For over 40 years, Barstow has been building handmade equipment trusted by bull riders and bronc riders across the country. If you're serious about improving your performance in and out of the arena, this is an episode you don’t want to miss. Topics Covered: Rodeo discipline and consistency The importance of quality gear Behind-the-scenes insight from the chutes How preparation impacts performance Check out Barstow Pro Rodeo Equipment: BarstowProRodeo.com and use our dicsount code Barstowchamp26 to save at check out! And, make sure to download the Rodeo Now App today in the app store, its totally free and incredible tool for athletes and fans. 🎙️ Follow & Subscribe to the Champion Living Podcast for more episodes on performance, mindset, and what it takes to become a champion — in rodeo and in life.
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Why You Keep Sabotaging Your Own Success & What To Do About It...
03/09/2026
Why You Keep Sabotaging Your Own Success & What To Do About It...
Your biggest opponent isn’t the competition… it’s the story in your head. In this episode of The Champion Living Podcast, Doug Champion sits down with cohost Paul Lloyd to talk about the Mental Rewrite... which is the process of identifying the negative self-talk and limiting beliefs that hold athletes back and learning how to replace them with a champion’s mindset. Every competitor faces mental blocks. The difference is learning how to recognize them, reset, and rewrite the script. In this episode Doug & Paul cover: • Why your mind can become your biggest enemy • How negative self-talk destroys performance • The simple mindset shift champions use under pressure • How to reset when things start going wrong If you’ve ever felt like you’re capable of more but something keeps holding you back, this episode will help you take control of the voice in your head. Watch the full episode and start your Mental Rewrite today. This episode is brought to you by RodeoNow. Stay up to date with rodeo athletes, rankings, and the latest rodeo news all in one place. Learn more at RodeoNow.com
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The Work No One Sees... And, The Lies You've Been Living By
03/02/2026
The Work No One Sees... And, The Lies You've Been Living By
This episode isn’t about workouts or programming. It’s about ownership. If you're a rodeo athlete, competitor, entrepreneur, coach, or high achiever chasing excellence — this conversation will hit home. Doug opens up about: Why physical discipline doesn’t always translate to emotional or spiritual discipline The “loud” version of strength vs. the rooted version How high performers often build their identity around pushing — and why that can backfire The danger of being reactive instead of grounded Why slowing down may be the most elite skill you can develop Early morning routines, stillness, and building internal resilience Owning the lies we’ve believed about toughness This episode challenges the traditional cowboy mindset of “just grind harder” and replaces it with something deeper — sustainable strength. Because real strength isn’t just built under a barbell. It’s built in the quiet work no one sees. Who This Episode Is For: Rodeo athletes wanting to improve mental toughness Bull riders, ropers, and competitors chasing longevity Christian athletes navigating faith and performance High achievers feeling burned out despite “doing all the right things” Coaches and leaders who want to build strength beyond the physical Where in your life are you disciplined… And where are you just reacting? There’s another level available to you — but it won’t come from pushing harder. It’ll come from getting rooted. If this episode resonates, share it with a teammate or someone in the rodeo world who needs to hear it. And as always — if you want to become stronger, more resilient, and built for longevity in and out of the arena… Train like a champion. Live like a champion.
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JC Bird| From Youth to Pro Development, Program Design for Athletes & What Makes A Good Coach
02/23/2026
JC Bird| From Youth to Pro Development, Program Design for Athletes & What Makes A Good Coach
What does it actually take to build a great athlete? In this episode of the Champion Living Podcast, Doug sits down with JC Bird to talk about athlete development, coaching philosophy, and why playing the long game matters more than chasing hype. JC shares his perspective on raising the standard in coaching and athletics, from building grit and work ethic to developing athletes the right way instead of rushing the process. They dive into what separates long-term success from short-term flashes and why doing things differently is sometimes exactly what the sport needs. This conversation isn’t about shortcuts. It’s about foundation, discipline, and creating athletes who can sustain success at the highest level. If you care about the future of athletes, rodeo and developing the next generation the right way, this episode is for you. 🎧 Listen now and subscribe to the Champion Living Podcast.
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Rewiring the Rodeo Athlete’s Brain | Neurofeedback, Concussions & Self-Talk with Becky Lauridsen
02/16/2026
Rewiring the Rodeo Athlete’s Brain | Neurofeedback, Concussions & Self-Talk with Becky Lauridsen
What if your performance issues aren’t mental weakness… but brain function? In this episode of the Champion Living Podcast, Doug sits down with neurofeedback specialist Becky Lauridsen to break down how brain mapping is changing the way we understand focus, self-talk, concussions, and athlete development—especially in the sport of rodeo. They dive into: Why many athletes have frontal lobes stuck in “delta” (a suppressed brain state) The difference between motivation and discipline from a neurological perspective How upbringing and self-talk create real neural pathways What actually happens after a concussion—and what’s missing from traditional protocol How neurofeedback works to ignite suppressed areas of the brain Why alpha waves are the key to calm, locked-in focus This conversation bridges performance, brain health, and long-term athlete development in a way most rodeo athletes have never heard before. If you’re serious about competing at a high level—and protecting your brain while you do it—this episode is a must-listen. 🎧 Listen now and subscribe to the Champion Living Podcast. A big thank you to our sponsors: – Stay up to date with everything happening in the rodeo world. – Premium eyewear built for athletes and life outdoors. Use code CHAMPION to save on your order.
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When Athletes Buy In, Everything Changes.
02/09/2026
When Athletes Buy In, Everything Changes.
In this episode of the Champion Living Podcast, Doug sits down with his co-hosts for an honest conversation about what’s happening behind the scenes at Champion Living Fitness and the Optimal Performance Academy (OPA)—one of the most elite development programs for rodeo athletes and roughstock competitors. From surviving the “great freeze of 2026” to opening OPA registration and watching spots fill up almost instantly, this episode is a real look at momentum, athlete buy-in, and why the right culture, standards, and strength & conditioning environment attract the right people. They break down why returning OPA athletes are the strongest signal of success, what it means when athletes are beating down the door to come back, and why OPA is expanding to include bullfighting and protection athletes for the first time ever. Doug also explains how combining roughstock athletes raises the energy and performance standard across the entire program—and why investing in long-term athlete development matters when the stakes are high. This episode isn’t about hype. It’s about proof of concept, building elite performers, and creating a program athletes believe in enough to come back for round two. If you’re a rodeo athlete, coach, or competitor serious about performance, longevity, and doing things the right way, this conversation will hit home. 👉 Listen now, subscribe to the Champion Living Podcast, and share this episode with someone who’s ready to level up.
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Why Rodeo Is Producing Tough Athletes — But Not Prepared Ones
02/02/2026
Why Rodeo Is Producing Tough Athletes — But Not Prepared Ones
Why are rodeo athletes tougher than ever — yet breaking down sooner? In this roundtable episode, Doug sits down with the Champion Living coaching staff to unpack the real reasons behind the rodeo athlete development gap. The conversation explores why many athletes work hard but still struggle to stay healthy, consistent, and competitive over long seasons. We talk about the difference between toughness and preparation, why being busy doesn’t equal being ready, and how common development paths like rodeo schools often fail to provide lasting structure or accountability. The coaches also share what athletes should actually be focusing on right now, and what long-term athlete development needs to look like if rodeo is going to evolve. This is an honest, practical discussion aimed at helping athletes think differently about training, recovery, and longevity.
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The Rodeo Athlete Development Gap (Why Tough Isn’t Enough Anymore)
01/26/2026
The Rodeo Athlete Development Gap (Why Tough Isn’t Enough Anymore)
In this solo episode of the Champion Living Podcast, Doug Champion breaks down a problem that’s quietly costing rodeo athletes careers, consistency, and longevity — the rodeo athlete development gap. Rodeo has never lacked tough athletes. What it lacks is structured development that prepares athletes to last. Drawing from his experience as a Certified Strength and Conditioning Specialist (CSCS) and years of coaching rodeo athletes at every level — from high school competitors to NFR qualifiers and world champions — Doug explains why toughness alone is no longer enough in modern rodeo. This episode covers: What the “rodeo athlete development gap” actually is Why rodeo has professionalized financially but not developmentally How load vs capacity explains most common rodeo injuries Why being “gym strong” doesn’t always transfer to rodeo performance The role of nervous system fatigue, recovery, and travel stress Why random workouts and grinding harder often backfire How poor preparation shortens careers and limits earning potential What real athlete development should look like in rodeo Doug challenges long-held assumptions in rodeo culture while respecting the grit and toughness the sport was built on — making the case that better preparation, not more suffering, is the future of rodeo performance. If you’re a rodeo athlete, parent, or coach who wants to: Stay healthier through long seasons Improve consistency Extend competitive longevity Understand how to train smarter, not just harder this episode will change how you think about rodeo training and athlete development. Because talent gets you noticed — preparation keeps you in the game. This episode of the Champion Living Podcast is supported by: Hooey Official partner supporting rodeo athletes and western culture 🔗 Discount Code: Championliving Rodeo Now App Watch live rodeos, replays, and exclusive rodeo content 🔗
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Wisdom Beyond His Years | Kincade Henry | Calf Roping, Pro Rodeo,and Life
01/19/2026
Wisdom Beyond His Years | Kincade Henry | Calf Roping, Pro Rodeo,and Life
In this episode of The Champion Living Podcast, we sit down with Kincade Henry, one of the most thoughtful young athletes in rodeo today. At just 23 years old, Kincade brings a level of perspective, maturity, and self-awareness that’s rare at any age. We talk about competing at a high level early in your career, handling pressure, learning from experience, and why mindset and discipline matter just as much as talent. This conversation goes deeper than results. It’s about growth, decision-making, and building a foundation that allows you to last — not just show up. Whether you’re a young athlete finding your way, or a veteran looking to sharpen your approach, there’s a lot to take away from this one. In this episode, we cover: Competing at a high level at a young age Developing maturity and perspective early Mindset, discipline, and consistency Lessons learned from the road and the arena What Kincade is focused on next 🎧 Listen to the full episode of The Champion Living Podcast on Spotify, Apple Podcasts, or YouTube. 📲 Download the Rodeo Now App for everything happening in the rodeo world. 🤠 Powered by Hooey.
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Chancey Williams & Wade Sankey: What Most People Don’t Understand About Rodeo, Music & the Western World
01/12/2026
Chancey Williams & Wade Sankey: What Most People Don’t Understand About Rodeo, Music & the Western World
In this episode of The Champion Living Podcast, we sit down with Chancey Williams and Wade Sankey for a conversation that’s equal parts fun, honest, and deeply rooted in western culture. These two grew up together, took different paths — one into music, one into stock contracting — and both went on to leave a real mark on the rodeo world. We talk about where they came from, how growing up together shaped their mindset, and what it takes to build something that lasts in an industry that doesn’t hand anything out. This episode covers the realities behind the scenes — the grind, the business side, the responsibility that comes with success, and the importance of staying true to who you are as the sport and the world around it continue to change. Plenty of laughs, plenty of stories, and a lot of perspective from two guys who’ve lived it. In this episode, we cover: Growing up together and choosing different paths Music, rodeo, and the culture that connects them The business side of western industries Longevity, legacy, and staying relevant Advice for young people coming up in rodeo and western culture. Listen to the full episode of The Champion Living Podcast on YouTube, Spotify, or Apple Podcasts. Download the Rodeo Now App for real-time rodeo news and updates. Powered by Hooey — built for the western way of life.
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Jake Lees | NFR Round 6 2025 | Choosing the Right Path in Pro Rodeo
12/29/2025
Jake Lees | NFR Round 6 2025 | Choosing the Right Path in Pro Rodeo
In this episode of The Champion Living Podcast, we sit down with Jake Lees to talk about the realities of building a career in professional rodeo — from choosing the right path early on to staying competitive as the level keeps rising. Jake breaks down how today’s athletes don’t all follow the same roadmap anymore. We talk high school rodeo, college rodeo, going straight to the pros, and how intentional decisions early in your career can set you up for long-term success. He also shares what it takes to keep improving year after year, why fundamentals matter more than chasing wins, and how mindset, preparation, and accountability separate those who last from those who fade out. This conversation is honest, practical, and full of lessons for young athletes trying to figure out their next move — and veterans looking to stay sharp in a constantly evolving sport. In this episode, we cover: Different paths to the professional level in rodeo The role of college rodeo and long-term planning Why fundamentals matter more than focusing on wins Staying competitive as the talent pool gets deeper Advice for young athletes entering the pro ranks 🎧 Listen to the full episode of The Champion Living Podcast on YouTube, Spotify, or Apple Podcasts. 📲 Download the HooeyFit app and train with a plan built specifically for rodeo athletes.
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What It Takes to Last in Pro Rodeo | Caleb Bennett & Sam Peterson
12/22/2025
What It Takes to Last in Pro Rodeo | Caleb Bennett & Sam Peterson
Live from the National Finals Rodeo, this episode of The Champion Living Podcast features a powerful conversation with Caleb Bennett and Sam Peterson. Two athletes. Two different chapters. One shared pursuit of excellence. Caleb reflects on the lessons that come with years in the sport — leadership, resilience, and perspective. Sam opens up about his rise, the pressure of competing at a high level, and what he’s learning as his career continues to grow. Together, they give listeners an inside look at what it really takes to survive — and thrive — in professional rodeo. This episode is about more than riding. It’s about growth, discipline, and becoming the kind of competitor who lasts. Listen to the full episode of The Champion Living Podcast on YouTube, Spotify, or Apple Podcasts. Download the Rodeo Now App for real-time rodeo updates, scores, and news from inside the sport. Check out Hooey — official partner powering the Champion Living Fitness app and a brand that lives the western lifestyle.
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The Next Generation & The Man You Become After Rodeo | Jerrod Johnston
12/18/2025
The Next Generation & The Man You Become After Rodeo | Jerrod Johnston
What happens after rodeo—and who do you become when the arena lights turn off? In this episode of the Champion Living Podcast, Doug Champion sits down live at the NFR with Jerrod Johnston, former pro rodeo athlete and current lead contact for PRCA Youth Camps, to talk about the evolution of rodeo, developing the next generation of athletes, and the identity shift that every competitor eventually faces. Jerrod shares powerful stories from the road, lessons learned the hard way, and why today’s athletes need a different approach than generations before them. From youth camps and athlete development to mindset, mentorship, and life beyond competition, this conversation goes far beyond wins and losses. In this episode, we cover: Why rodeo is more than a sport—it’s a lifelong identity The responsibility of mentoring the next generation How PRCA Youth Camps are shaping the future of rodeo Mental toughness, short-term memory, and confidence in competition Preparing athletes physically and mentally Finding purpose and fulfillment after rodeo ends This episode is a must-watch for rodeo athletes, coaches, parents, and anyone invested in the future of the western way of life. Train with the same system trusted by elite rodeo athletes: 📲 Download the HooeyFit App and pick your track to start training with a plan built for performance, longevity, and life beyond the arena. Subscribe for weekly episodes featuring champions inside and outside the arena. Listen on Spotify & Apple Podcasts.
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Jordan Jo Hollobaugh: Mindset, Pressure & Building a Career Beyond the Arena
12/15/2025
Jordan Jo Hollobaugh: Mindset, Pressure & Building a Career Beyond the Arena
In this episode of The Champion Living Podcast, we sit down with Jordan Jo Hollobaugh — professional breakaway roper, entrepreneur, and one of the most driven athletes in the sport. Jordan Jo opens up about her journey through rodeo, the sacrifices it’s taken to compete at a high level, and what it really means to build a career inside and outside the arena. We talk mindset, discipline, confidence, and how she’s learned to navigate pressure, expectations, and growth as both an athlete and a businesswoman. This conversation goes beyond wins and losses. It’s about identity, longevity, and becoming a complete athlete — physically, mentally, and professionally. Whether you’re a rodeo athlete, competitor in any sport, or someone chasing excellence in your own lane, there are powerful takeaways in this episode. In this episode, we cover: Jordan Jo’s path through rodeo and breakaway roping The mental side of competition and confidence Balancing performance, business, and personal growth Lessons learned along the way and advice for young athletes What’s next for her career moving forward 🎧 Subscribe to The Champion Living Podcast for weekly conversations with athletes, coaches, and leaders who are champions at what they do.
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Inside the New Hooey Fit App + NFR Week Preview
11/28/2025
Inside the New Hooey Fit App + NFR Week Preview
Technology threw a curveball this week — but the show goes on. In today’s episode, Doug breaks down what’s coming at this year’s NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym. We’re also gearing up for nine straight days of live podcast episodes at the NFR, hosted from the Fenoglio Boot Booth inside Cowboy Christmas. Athletes, stock contractors, PRCA leaders, and industry voices — Doug previews the full lineup and what fans can expect. If you’ve been curious about the new Hooey Fit App or want a deeper look at what’s inside each track, this walkthrough is for you. This episode is brought to you by Rodeo Now, the performance-tracking app built for rodeo athletes. Record your rides and runs, break them down in slow motion, and search any animal by name to get the information you need before you nod your head. Download Rodeo Now for free in the Apple App Store and Google Play. 0:00 – Rodeo Now App Partnership Doug kicks off with exciting news about partnering with the Rodeo Now app, a tool built for recording, logging, and breaking down your runs and rides in slow motion — including intel on your stock draw. The perfect pairing for athletes who want to study and improve their performance. 1:00 – What Happened to Today’s Planned Episode Originally, this episode was meant to feature Kate Jackson, a sports mechanic who uses elite movement-testing technology to break down athletic patterns. Technical issues = episode lost. Don’t worry — it’s being re-recorded. 1:45 – NFR Week: The Chaos + The Magic Doug shares how the timing couldn’t be worse — the NFR starts in just four days. He talks through: Why the NFR is the “Super Bowl” of the western lifestyle Energy and anticipation around Vegas The curveball of EHV restrictions canceling major side-events How athletes can reframe setbacks into preparation opportunities 2:45 – Live Podcast Schedule at the NFR Champion Living will host nine straight days of live shows at 10 AM (two at 11 AM) from the Olio Boot Booth inside the Las Vegas Convention Center. Expect episodes with: NFR athletes Retired champions PRCA leadership Stock contractors Country music artists Western industry voices The goal: real stories, not highlight reels. Fans are invited to attend, meet guests, and hang out. 4:45 – Deep Dive: The New Hooey Fit App (Formerly Champion Living Fitness) Doug breaks down why the app was rebranded and how the collaboration with Hooey Brands happened. Joey (Hooey CEO) believes in: Investing in rodeo athletes Developing the next generation Making high-performance training accessible Elevating the entire sport This partnership makes it possible to offer ALL programs + mobility + Bulletproof Shoulders + communities for just $19/month. 6:00 – What’s Inside the App? (Guided Walkthrough) Roughstock Blueprint For: Bareback Riders Saddle Bronc Riders Bull Riders Bullfighters Includes: Every roughstock-specific plan 2 mobility programs Bulletproof Shoulders Varied training + progression Ability to mix across events for balanced development Timed-Event Athlete Track For: Ropers Barrel Racers Dismount Athletes (tie-down, calf ropers, goat tiers) Includes: Intro & progression paths Shoulder prehab (critical for ropers) Mobility Access to ALL timed-event programs Doug emphasizes treating your body like a business — don’t keep paying entry fees without improving your chances of winning. Beyond the Arena (General Fitness Track) For: Hunters Ranchers Everyday athletes Anyone who wants to get stronger Includes: Backcountry plan Women’s Built Strong program Mobility + Bulletproof Shoulders Only $9.99/month Free Resources Inside the App Doug highlights the free section every user gets: 5 Things I Wish I Knew Before I Started in Pro Rodeo Rodeo Parent Guide Pre-Ride Warm-Up Guide (the #1 requested resource) These are free PDF downloads for every user. Built-In Podcast Links + YouTube Channel One centralized place to watch, listen, and learn. Community Features (Paid Users) Doug breaks down the Q&A and coaching support inside the paid community: Post your rides for critique Get direct feedback from Doug Tips & tricks weekly Conversations with other athletes Progress tracking for weights, reps, time, lessons completed 14:45 – When You Need More Than Just the App Doug explains the difference between: App-Based Training Great for: Self-motivated athletes New riders Responsibility-driven athletes Anyone who needs structure Individualized Coaching Built for: Specific goals Injury management Accountability Personalized programming Schedule-based training Direct coach communication Every individualized coaching relationship starts with a full evaluation and custom program build-out. 16:45 – Why the App Exists Doug closes the walkthrough by sharing the mission: When he started rodeoing, there were zero training resources for rodeo athletes. The Hooey Fit App removes that barrier forever by giving athletes real training systems at an accessible price. 17:15 – Quick NFR Preview + New Programs Dropping Doug teases: Fresh timed-event programs Power-focused plans for roughstock athletes Daily NFR content Live episodes dropping throughout the week If you’re at the NFR, stop by and say hello at the Fenoglio Boot booth. Doug, Logan, Paul, and the team will be there every day at 10 AM. Download the Hooey Fit App powered by Champion Living — free to download, loaded with free resources, and only $19/month for full access to every program we’ve ever built.
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Peptides, NAD & LactiGo for Real-World Recovery (w/ Dr. Willie Villarreal)
11/17/2025
Peptides, NAD & LactiGo for Real-World Recovery (w/ Dr. Willie Villarreal)
In this episode of the Champion Living Podcast, Doug sits down with Dr. Willie Villarreal to unpack what’s real and what’s hype around peptides, NAD, hormone therapy, and a breakthrough recovery gel called LactiGo. They dive deep into real-world recovery for rodeo athletes, ranchers, and outdoorsmen — breaking down what actually works to heal faster, move better, and perform longer. You’ll learn: Peptides 101 — BPC-157 & TB-500 explained (when to use, oral vs injection). NAD for energy & longevity — how delivery method impacts results. LactiGo — the patented transdermal L-carnosine gel used by pro athletes to buffer lactic acid and crush soreness. Hormones without hype — testosterone for men and women, dosing myths, and finding legit providers. Performance takeaways — how to recover smarter, train stronger, and stay in the game longer. Listen now on Apple Podcasts, Spotify, and YouTube. Presented by the Champion Living Fitness App — built for rodeo athletes and western performers. Thanks to Our Sponsor A huge thank-you to Rodeo Now App, the premier app for tracking rodeo stats, entries, and athlete rankings. 👉 Check them out and download the app at Resources Mentioned LactiGo Recovery Gel: Champion Living Fitness App:
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You Won't Believe How These Athletes Are Maximizing Off-Season Training | Rodeo Athlete
11/10/2025
You Won't Believe How These Athletes Are Maximizing Off-Season Training | Rodeo Athlete
In this episode of the Champion Living Podcast, Doug sits down with coaches Logan Corbett and Megan Walker to break down what the off-season should really look like for rodeo athletes. From rebuilding strength foundations to developing power, mobility, and injury resilience — the team covers the full roadmap for setting up a successful season ahead. They dive deep into progressive overload, proper movement mechanics, and how to structure training phases that actually translate to better performance in the arena. The coaches also tackle one of the biggest myths in western sports — that strength training makes female athletes bulky — and explain why it’s one of the most misunderstood areas in performance training. Topics Covered: The purpose of the off-season and how to rebuild your base Why progressive overload matters more than volume How to transition from strength → power safely The role of mobility and recovery in staying injury-free Common training mistakes rodeo athletes make Building a support system through the Champion Living Fitness App Whether you’re a bull rider, barrel racer, or just someone looking to get stronger for life, this episode is your blueprint for training smarter — not harder. 🎧 Listen now on Apple Podcasts, Spotify, or YouTube. 🤝 Special Thanks to Our Sponsor This episode is brought to you by RodeoNow — the app built to connect rodeo athletes, committees, and fans like never before. Download the RodeoNow App today and keep up with the latest events, standings, and rodeo action all in one place!
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Revolutionizing Rodeo Equipment Forever with Beastmaster Rodeo: Tim Tippman
11/03/2025
Revolutionizing Rodeo Equipment Forever with Beastmaster Rodeo: Tim Tippman
In this episode of the Champion Living Podcast, Doug sits down with Tim Tippmann, the owner and operator of Beastmaster Rodeo Gear, to talk about what it really means to raise the standard in rodeo equipment From humble beginnings to building one of the most trusted brands in the industry, Tim shares how Beastmaster has revolutionized rodeo gear through innovation, athlete feedback, and relentless pursuit of quality. You’ll hear how Beastmaster’s partnership with Champion Living has evolved — from creating safer, smarter equipment to investing back into the sport through the Beastmaster Rodeo Scholarship at the Optimal Performance Academy. This isn’t just about products — it’s about passion, legacy, and the people behind the gear that keep rodeo athletes performing at their best. In this episode you’ll learn: The story of how Beastmaster Rodeo Gear began and grew into a powerhouse brand Why “raising the standard” is more than a slogan — it’s a mission How innovations like the Pro Gel Line, Impact Gel Neck Rolls, and Frost Legacy Collection are changing safety and performance standards The importance of investing in your gear for long-term success and career longevity How Beastmaster is supporting youth rodeo, contractors, and Western families nationwide Whether you ride, rope, haze, or help — this episode will inspire you to take pride in the tools of your trade and invest in yourself like a true professional. Thank you to our Sponsor, The Rodeo Now App for the relentless support of our mission! Make sure you download the app and become a part of the RodeoNow Family! Find out more at: Connect Train with us: Champion Living Fitness App IG: @champion.living
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