The Cheeky Sales Coach

How not to be a super salesy pain-in-the-neck. One video a week for 50 weeks. My goal is simply to help you learn what works and what doesn’t work – in bite-size pieces you can apply every day.

Episode 50 - Nothing Happens By Itself 10/20/2021

Episode 50 - Nothing Happens By Itself Cheeky Sales Coach Episode 50 - Nothing Happens By Itself My motto for life and business. Some thoughts on putting it all together and fifty weeks of the Cheeky Sales Coach. This is the final Cheeky Sales Coach podcast. We might occasionally add something here, but our goals to create fifty weeks of content, and we've completed that. PLEASE send me your questions and feedback. I'm always going to create something new. Tell me what you need! More fun at :-) /episode/index/show/cheekysalescoach/id/20829722

Episode 49 - You Control Almost Nothing 10/13/2021

Episode 49 - You Control Almost Nothing Cheeky Sales Coach Episode #49 - You Control Almost Nothing You control almost nothing This is not a negative statement Take stock of what you do control Target your audience You need to evolve like an animal You can control your process Track your progress This game never ends More cheeky videos at :-) /episode/index/show/cheekysalescoach/id/20772224

Episode 48 - Start with Why 10/06/2021

Episode 48 - Start with Why Cheeky Sales Coach Episode #48 - Start with Why If you haven't read Start with Why by Simon Sinek, Do So Immediately! Also read Relax Focus Succeed. Everything in your life and business is a lot better if you begin by examining why you're in business and why you're doing what you do. More Cheeky goodness at :-) /episode/index/show/cheekysalescoach/id/20710646

Episode 47 - Beware the Bad Fit 09/29/2021

Episode 47 - Beware the Bad Fit Cheeky Sales Coach Episode #47 - Beware the Bad Fit Just like dating - you need to avoid a bad fit with your marketing. Avoid the Bad Fit. The way you do one thing is the way you do everything. Is it all about the price? Communications Count. You don't have to help every stray dog. You don't have to pick up every nickel. Your clients are your brand. More cheeky goodness at :-) /episode/index/show/cheekysalescoach/id/20607983

Episode 46 - Tell Your Story - But How? 09/22/2021

Episode 46 - Tell Your Story - But How? Tell Your Story - But How? - Episode 46 Stories are a great way to market. But there are several ways to tell a story. Books mentioned (Yes, these are Affiliate links): Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future Sheridan, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer More cheeky goodness at :-) /episode/index/show/cheekysalescoach/id/20559365

Episode 45 - Schedule Your Success 09/15/2021

Episode 45 - Schedule Your Success Cheeky Sales Coach Episode #45 - Schedule Your Success Wherein we talk about sales calendars, marketing calendars, and how to effectively plan your activities to maximize success. More videos and goodness at Other videos mentioned: Episode 29 = Episode 42 = :-) /episode/index/show/cheekysalescoach/id/20408585

Episode 44 - Know Your Buyers' Habits 09/08/2021

Episode 44 - Know Your Buyers' Habits Cheeky Sales Coach Episode 44 - Know Your Buyers' Habits Past behavior is an excellent indicator of future decision making! Everyone's a buyer sometime. Don't talk about the thing you're selling. There's always another alternative. You are not likely to change anyone's buying behavior. More cheeky videos at :-) /episode/index/show/cheekysalescoach/id/20395040

#43 - Build Your Marketing Budget 09/01/2021

#43 - Build Your Marketing Budget Cheeky Sales Coach #43 - Build Your Marketing Budget Your marketing budget is definitely not just about money. You need to market time as well. And once you start outsourcing, you need to manage marketing projects. Nothing's free. Money, time, or outsourcing: Nobody rides for free. Handout for this video is available to members at More Cheeky goodness at :-) /episode/index/show/cheekysalescoach/id/20323334

Episode 42 - Marketing is Forever 08/25/2021

Episode 42 - Marketing is Forever Cheeky Sales Coach Episode 42 - Marketing is Forever The word of the day is "Consistency." That's what you need to keep your marketing funnel full - and therefore your sales funnel as well. More videos and downloads at . :-) /episode/index/show/cheekysalescoach/id/20251835

Episode 41 - Don't Confuse Your Buyers 08/18/2021

Episode 41 - Don't Confuse Your Buyers Cheeky Sales Coach #41 - Don't Confuse Your Buyers How do you determine the right number of options, the right amount of information, and how you mesh your offering with your clients' needs? More videos and info at :-) /episode/index/show/cheekysalescoach/id/20161409

Episode 40 - The New Economy is a Lie 08/11/2021

Episode 40 - The New Economy is a Lie You might have heard of the "New Economy." It's a specific belief that the fundamental rules of the economy have changed. Here's a shocker: That's not true. We look at the New Economy approach and explain why attempting this strategy will lead to many bad things for you marketing. More details and goodies at . Regard the books mentioned (The Innovator's Dilemma and The Innovator's Solution), see . :-) /episode/index/show/cheekysalescoach/id/20033489

Episode 39 - Serendipity 08/04/2021

Episode 39 - Serendipity What role does Serendipity play in your marketing? It could play a very big role, if you pay attention to it. Here we present six or seven tips on getting the most out of serendipity in your business. More videos and goodies at . :-) /episode/index/show/cheekysalescoach/id/20033342

Episode #38 - Spam Works: Should You Use It? 07/28/2021

Episode #38 - Spam Works: Should You Use It? Cheeky Sales Coach Episode #38 - Spam Works: Should You Use It? Ultimately, I'm going to say no. Here's why. More info and videos at :-) /episode/index/show/cheekysalescoach/id/19956704

Episode 37 - The Biggest Secrets about Marketing Secrets 07/21/2021

Episode 37 - The Biggest Secrets about Marketing Secrets The Biggest Secrets about Marketing Secrets - Cheeky Sales Coach Episode 37. Do you want to know a secret? YES! Yes you do. We all love secrets. And that makes secrets a great marketing tool. But there is great power in this technique, so you need to use it carefully. More information at . :-) /episode/index/show/cheekysalescoach/id/19849622

Episode 36 - The Awesome About Page 07/14/2021

Episode 36 - The Awesome About Page Cheeky Sales Coach Episode 36 - The Awesome About Page You primary web page (home page) is the second most important page on your set site. Number one is your About Page - at least when it comes to helping people find you on the Internet. Site mentioned for related download: :-) /episode/index/show/cheekysalescoach/id/19797707

Episode 35 - The Three Most Important Elements of Marketing 07/07/2021

Episode 35 - The Three Most Important Elements of Marketing The Three Most Important Elements of Marketing - Cheeky Sales Coach Episode 35. We address two topics here. We cover the most important element of marketing in the modern era. Then we talk about the effort you need to put into each of these. Oddly enough, this is a rare case where the most important thing you need to do takes the least effort. More videos and information at :-) /episode/index/show/cheekysalescoach/id/19691915

Episode 34 - Content Marketing Funnels 06/30/2021

Episode 34 - Content Marketing Funnels Episode 34 - Content Marketing Funnels Content Marketing is awesome - but you need to coordinate the distribution of content within in your marketing funnels. Here are some notes to make the most of it. More info and videos at :-) /episode/index/show/cheekysalescoach/id/19575563

Episode 33 - Content Marketing 06/23/2021

Episode 33 - Content Marketing Content marketing is the second greatest tool for modern marketing. Here's the down-low. Some links mentioned here: and my other channel for the SOP Videos - Also mentioned: - Google "68-Point Checklist" More info and contents at :-) /episode/index/show/cheekysalescoach/id/19571855

Episode 32 - The Right Amount of Marketing 06/16/2021

Episode 32 - The Right Amount of Marketing Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right. But how do you set things up so you do the "just right" amount of marketing? We've got some tips. More information and downloads at https://www.cheekysalescoach.com. /episode/index/show/cheekysalescoach/id/19478846

Episode 31 - Be a Harsh Critic of Your Marketing 06/09/2021

Episode 31 - Be a Harsh Critic of Your Marketing Episode 31 - Be a Harsh Critic of Your Marketing Most of us spend a lot on marketing without evaluating whether it's a good spend. Here are some tips and tricks. :-) /episode/index/show/cheekysalescoach/id/19403201

Episode 30 - The All-Powerful Sales Letter 06/02/2021

Episode 30 - The All-Powerful Sales Letter Episode 30 - The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the "long sales letter." Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at . :-) /episode/index/show/cheekysalescoach/id/19321973

Episode 29 - Social Media Strategy 05/26/2021

Episode 29 - Social Media Strategy Cheeky Sales Coach Episode 29 - Social Media Strategy. Social media is great - but it's only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos at https://www.cheekysalescoach.com /episode/index/show/cheekysalescoach/id/19246823

Episode 28 - The Call to Action 05/19/2021

Episode 28 - The Call to Action Episode 28 - The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of "dos" - and a few don'ts. More sales and marketing videos at /episode/index/show/cheekysalescoach/id/19155695

Episode 27 - Branding is Everything 05/12/2021

Episode 27 - Branding is Everything Branding is Everything - Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at :-) /episode/index/show/cheekysalescoach/id/19071833

Episode 26 - Defining Marketing 05/05/2021

Episode 26 - Defining Marketing The blog post I reference is here: As you can tell by the seventy-two definitions, there's not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It's all about defining Sales. And marketing is not sales. More information, audios, and videos are available at . :-) /episode/index/show/cheekysalescoach/id/18960245

Episode 25 - Building a Sales Process 04/28/2021

Episode 25 - Building a Sales Process Cheeky Sales Coach Episode 25 - Building a Sales Process The final "Sales" video in this 50-video series is all about bringing the last 24 episodes together. You can't just "do" sales - you need a process. What does that mean? What does it look like? In this episode, Karl walks through the pieces you need to build your sales process, document it, and then use that documentation to manage your sales campaigns and set targets for the next campaign. A key piece of this is to document your Sales Funnel with an Excel spreadsheet. Cheeky Sales Coach members can download a model sales funnel spreadsheet at . Program note: Beginning next week, we start the Cheeky Marketing Videos. As with sales, we will present 25 videos on the most important things you need to know about marketing in the 2020's. Catch up on all the videos and podcasts at . :-) /episode/index/show/cheekysalescoach/id/18848081

Episode 24 - The 7 Channels of Sales Success 04/21/2021

Episode 24 - The 7 Channels of Sales Success Cheeky Sales Coach Episode 24 - The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. See also Episode 6 on Every Piece Has to Work. More info and videos at :-) /episode/index/show/cheekysalescoach/id/18799169

Create an Amazing Proposal and Presentation - Cheeky Sales Coach Episode 23 04/14/2021

Create an Amazing Proposal and Presentation - Cheeky Sales Coach Episode 23 Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads at :-) /episode/index/show/cheekysalescoach/id/18702608

Managing Sales People - Cheeky Sales Coach Episode 22 04/07/2021

Managing Sales People - Cheeky Sales Coach Episode 22 Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you'll do is manage sales people. They're expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at . :-) /episode/index/show/cheekysalescoach/id/18629693

Episode 21 - Nurturing Long-Term Prospects 03/31/2021

Episode 21 - Nurturing Long-Term Prospects The word of the day is Prospect. You need to maintain your list - see Episode 12 - and nurture them into long-term prospects. This might be a long play. Here are some things you need to know. More info and videos at /episode/index/show/cheekysalescoach/id/18528500

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