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Competing for Soft Power: China’s Image-Making in Africa
08/21/2026
Competing for Soft Power: China’s Image-Making in Africa
With a growing young population, vast natural resources, and emerging technology hubs, countries across Africa have become key sites for diplomatic competition between the United States and China. Focusing on Ethiopia, Maria Repnikova examines the ambitious and disjointed display of Chinese diplomatic influence in Africa, developing a new theoretical approach to understanding China's practice of soft power, identifying the core mechanisms as tangible enticement with material and experiential offerings, promotion of values, visions, and governance practices, and censorial power over the production and dissemination of China narratives. Through in-depth field work, Dr. Repnikova builds a picture of the uneven implementation and reception of this image-making, in which Chinese messengers can improvise official agendas, and Ethiopian recipients can strategically appropriate and negotiate Chinese power. Contrary to popular claims about China replacing the West in the Global South, her study reveals the successes, inconsistencies, and limitations of Chinese influence, as well as the ever-present shadow of the West in mediating soft-power encounters. In an interview conducted on July 26, 2026, Maria Repnikova joins Xiaoyu Pu to discuss China’s soft power in Africa. About the program: https://www.ncuscr.org/event/competing-for-soft-power-chinas-image-making-in-africa/
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