Chris Dufey Podcast
Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW? As a father to 4, we’re living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about “what to do”. And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast
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How Coaches Hit $100K/Month Working 2 Hours a Day (Full System)
07/03/2026
How Coaches Hit $100K/Month Working 2 Hours a Day (Full System)
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. → Free training: How the top coaches sign 5 to 20 dream clients a month In this one I pull the entire system up on screen and walk you through every piece, the exact client acquisition machine we install into coaching businesses to predictably sign 5 to 15 high ticket clients a month, so you can profit a million a year working two to four hours a day while it runs the leads and the sales for you. Stick with me for the part nobody shows you, the follow up phase where most coaches quietly lose 80 percent of the leads they paid for. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
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How $7.95 Completely Changed My Life (And Can Change Yours Too)
06/29/2026
How $7.95 Completely Changed My Life (And Can Change Yours Too)
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I share how a $7.95 decision completely changed the direction of my life and business, and the simple mindset shift behind it that anyone can use to start building real momentum today. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41886735
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How We Added $318K in Monthly Recurring Revenue in 30 Days (5-Stage Pipeline)
06/26/2026
How We Added $318K in Monthly Recurring Revenue in 30 Days (5-Stage Pipeline)
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I break down the exact five-stage pipeline we used to add $318K in monthly recurring revenue for a coach in under 30 days, one simple question per stage and the real numbers behind every step. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41828785
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How To Scale a Coaching Business: The 4 Models That Make Success Inevitable
06/22/2026
How To Scale a Coaching Business: The 4 Models That Make Success Inevitable
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm walking you through the exact 4 business models I used to take a portfolio from zero to $31M a year, and the same framework I'm using to 4X my profit, covering the economics, delivery, acquisition, and operations that make scaling inevitable. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41728885
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The Business Model I Rebuilt After Killing a $3M Agency (5-Part Framework)
06/19/2026
The Business Model I Rebuilt After Killing a $3M Agency (5-Part Framework)
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demowatch In this episode, I show you exactly why I shut down a profitable $3M agency and the five-part model I rebuilt on the other side, the one we teach inside Rainmakers where you keep the money, drop the hours, and actually own the business instead of the business owning you. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41705020
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The Sales Video Formula Every Coach Needs To Get Clients in 2026
06/15/2026
The Sales Video Formula Every Coach Needs To Get Clients in 2026
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm walking you through the exact 11-step sales video framework I use to turn cold traffic into booked sales calls, the same "video on a page" system behind a multi-7-figure coaching company. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41653125
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How We Took Show-Up Rates From 40% to 85% (The Full 15-Step System)
06/12/2026
How We Took Show-Up Rates From 40% to 85% (The Full 15-Step System)
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I hand you the exact 15-step system we use inside Rainmakers to take client show-up rates from forty percent to eighty-five percent, same ad spend, same leads, twice the calls held and twice the cash collected. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41621305
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If You Feel Behind in Life, Watch This.
06/04/2026
If You Feel Behind in Life, Watch This.
→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm breaking down the "by now I should have" mindset that quietly punishes so many ambitious people, and the 4 keys I use to stop beating myself up and actually navigate my journey faster, with less suffering. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
/episode/index/show/chrisdufey/id/41536900
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Is Chris Dufey + Rainmakers Legit? How A Coach Added $240k in 12 Weeks (Honest Review)
05/29/2026
Is Chris Dufey + Rainmakers Legit? How A Coach Added $240k in 12 Weeks (Honest Review)
How to install the AI-powered client acquisition machine that books 5-20 high-value clients/month. Watch the full breakdown → https://wearetherainmakers.com/demowatch gem: $2,200/hr consulting → $1. Test drive the full Rainmakers OS (AI agents + 161 playbooks + 24/7 VirtualChris) → https://wearetherainmakers.com/testdrive One coach did $318K in 30 days. Another did $566K with zero ad spend. A new coach signed 101 clients with 600 Instagram followers. Your BS detector went off. Good. In this video I'm pulling up my Mac and we're doing the research together. Real clients. Real numbers. Real proof you can verify yourself. If we’re just meeting for the first time… I’m Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. So they can make $1M/yr working just 2-4hrs a day. I’ve built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we’re deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I’d make rent. Built my first business to multi-7-figures, sold it, Then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, Then burned it all down because “bigger” doesn’t always mean “better.” Now I live between Bali and Australia with my four daughters, wife and dog. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, or drop a comment. Instagram: https://www.instagram.com/chrisdufey Substack: https://chrisdufey.substack.com/ Website: https://chrisdufey.com Website: https://wearetherainmakers.com
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THE most valuable funnel training you'll ever watch (He Spends $78 to Make $695)
05/22/2026
THE most valuable funnel training you'll ever watch (He Spends $78 to Make $695)
My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → In this video, I'm taking you inside a private consulting session with one of our clients, breaking down his exact funnel, his real numbers, and the three highest-leverage moves that will take him from consistent to completely dialed in. -- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. Couple years ago I was sleeping on a couch. Wife pregnant. Daughter on the way. She showed up on time. I did not. Fast forward — 4 kids, two houses (Bali + Australia), sold my last company. Now I get to be the guy behind the scenes of some of the best online businesses on the internet. And still do school pickup. Still surf on Tuesdays. Nothing glamorous about it. That's kinda the whole point. The speedrun of how I got here: 18 — Got into personal training. I was the fat kid. Wanted abs. Wanted girls to notice. Whatever, it worked. 21 — Ran a PT agency across Sydney gyms. 25 — Moved to Dubai. First kid. Discovered that new dads can survive on vibes and espresso alone. 27 — Moved to Bali to "start an online business." Translation: I had no idea what I was doing. 28 — Launched a supplement company. Blew it up. (Not proud. Not hiding it.) 29 — Accidentally became a business coach because PTs kept asking how I was living abroad. 31 — Founded Coaches Cartel — coaching + software + virtual teams for fitness pros. 34 — Became a dad of four. 10/10 do not recommend doing this and running a business simultaneously unless you like chaos. 35 — Sold the coaching business. Multi-7-figures. 36 — Started consulting 6/7/8-figure CEOs. $25K/month retainers. Weird flex but ok. 38 — Started The Rainmakers. Today — my team and I build the machines behind some of the best operators online. P.S. — talking to a camera all day gets old. Drop a comment. Ask me something. Disagree with me. Whatever. I actually read them. Instagram: Substack: Website: Website:
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How To Go From Zero To Million Dollar Business In 63-Days
05/12/2026
How To Go From Zero To Million Dollar Business In 63-Days
My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 In this episode, I'm breaking down the exact 7 lessons that allowed me to build a 7-figure business in 63 days and how you can apply them to yours. After selling my last company for multiple seven figures, I decided to do things differently. I wanted to build a business where I could earn the money I want, work with people I love, do work I love, AND have freedom and time with my family. Here are the 7 key lessons: The Five Ones - Master the one client, one problem, one solution, one traffic source, and one sales mechanism that will accelerate your growth Emulate Before You Innovate - Learn from successful mentors before creating your own path (and why copying without context destroys alignment) Master Your Key Constraint - Find what's holding your business back RIGHT NOW and develop the skills to break through it Create More Than You Consume - Stop procrastinating through information overload; do the work that actually moves your business forward Define Success Clearly - Get crystal clear on your values, constraints, and what you actually want your life to look like Cultivate Your Environment - Be intentional about what you consume, who you spend time with, and where you operate Systems Over Goals - Build systems that make success unavoidable, not just a goal on a list These aren't theoretical I apply these with every client and partner I work with, and I've seen businesses grow exponentially faster when they implement them. This is NOT entertainment this is actionable wisdom you can implement today. If you've hit a plateau in your business or want to build a 7-figure income without sacrificing your life, these lessons will show you exactly how. I'm Chris Dufey, host of this show and founder of The Rainmakers. I started sleeping on a couch with my baby daughter wondering how I'd make rent. Built a multi-7-figure coaching business, sold it, and now I live between Bali and Australia with my four daughters, doing work I actually care about. Instagram: / wearetherainmakers Facebook: / wearetherainmakers
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Tucker Max on Sovereignty, Freedom and Healing - The Real Path to Power
04/28/2026
Tucker Max on Sovereignty, Freedom and Healing - The Real Path to Power
My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 Most people think sovereignty means living off-grid or escaping the system. They're wrong. In this conversation, I sit down with Tucker Max — bestselling author, founder, rancher — for one of the most honest conversations I've had about what it actually takes to build a life on your own terms. Not the Instagram version. The real one. Tucker didn't start with a ranch, a school, and years of food storage. He started with money, fame, and women — and was still miserable. This is the story of what came after that. Here's what we get into: Why sovereignty starts with emotional responsibility, not solar panels and water wells The real definition of sovereignty — and why freedom is actually the juvenile version of it How psychedelic medicine cracked open 40 years of unfelt grief in two and a half years Why antidepressants are actually depressants — and what depression is really telling you The question that changed everything for a suicidal friend: "What part of me needs to die?" How to stop lying to yourself (it starts with one decision most people avoid) What spiritual bypassing actually is, why it's so seductive, and how to avoid the trap Why every piece of responsibility you abdicate gets picked up by a tyrant I've had hundreds of conversations about personal growth, psychedelics, and building a life with real freedom. The pattern is clear: the people who build something real aren't the ones who optimised the outside first. They're the ones who did the hard, ugly, internal work first — and let everything else follow. This is that conversation. I'm Chris Dufey, host of this show and founder of The Rainmakers. I started sleeping on a couch with my baby daughter wondering how I'd make rent. Built a multi-7-figure coaching business, sold it, and now I live between Bali and Australia with my four daughters, doing work I actually care about. This episode is for the person who suspects they've been lying to themselves. You probably have. That's okay. Watch it anyway. Instagram: / wearetherainmakers Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com
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This One Funnel Took Me From $40K/Month to Selling My Business (Full Breakdown)
04/24/2026
This One Funnel Took Me From $40K/Month to Selling My Business (Full Breakdown)
My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → I was sitting in a cafe in Bali when a WhatsApp message came through. A letter of intent. Final terms. I scrolled to the number and just stared. Five weeks later, clean exit. No earn out. No gold handcuffs. The buyer didn't want me. They wanted what I built. And what I built wasn't a personal brand. It was a business. But two years before that message, I was stuck at $40K a month posting daily, running webinars, sending DMs, launching challenges and still couldn't predict what next month looked like. This video is the full story of how one funnel not a tactic, not a hack one complete ecosystem took me from that chaos to a life-changing exit. Here's what I'm breaking down: Why most coaches aren't building funnels they're building pieces of one (and why that's killing their results) The exact 3-step ecosystem: the ad that filters, the DTO that pre-sells, and the call that closes what's already open How I dropped cost per lead from $45 to $18 and booking rates went from 8% to 34% The month-by-month revenue numbers from $0 to $210K and what actually changed Why working less was the thing that finally made everything grow The difference between building a job and building an asset and how to know which one you have right now What the guy who bought my business said 8 weeks after I walked away completely If you're a coach or consultant doing anywhere from $5K to $50K a month right now this is the most important system you'll see this year. If this is your first time here welcome. My name is Chris Dufey. I'm the founder of The Rainmakers. Here's the short version of how I got here: Started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first coaching business to multi-7-figures and sold it. Spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled a consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days then shut it down because bigger isn't always better. Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for coaches and consultants who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Time freedom. Mental freedom. Money freedom. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. 👉 Hit Me Up On Instagram: / chrisdufey Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website:
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How to Grow a Coaching Business to $1 MILLION Per Month
04/21/2026
How to Grow a Coaching Business to $1 MILLION Per Month
My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → Most coaches hit $100K/month and then get completely stuck. Not because they lack talent. Not because the market dried up. Because they're trying to do everything themselves, and that model has a ceiling. In this video, I'm breaking down the exact strategies I've uncovered from over 220 hours of consulting six, seven, and eight-figure CEOs, what actually works, what kills momentum, and how the coaches who break through to $1M/month think and operate differently. Most founders believe the lie that one person can handle it all. Leadership, recruiting, sales, marketing, funnels, ads, delivery, client success, financials. And while you're stretched across all of it, you're not excelling at any of it. The coaches scaling past $100K/month aren't working harder. They're building smarter. Here's what you're getting in this video: Why $100K/month is actually a trap if you're not building the right way The difference between a business that scales and one that just survives What 220+ hours consulting top CEOs taught me about what actually works The "Formula vs Not Formula" framework I developed to pattern-recognize success and failure Why trying to do everything yourself is the #1 growth killer in coaching businesses What 8-figure founders are made of and why not everyone should build to that level How to build a business you actually love instead of one you grow to resent The right people, right systems, right culture framework behind $52M+ in coaching sales I've been behind the scenes of some of the most successful coaching businesses operating today. The pattern is undeniable. The coaches who break through aren't the ones grinding harder. They're the ones who stopped playing every chess piece and started thinking like the player running the whole board. I'm Chris Dufey, founder of The Rainmakers. We build full growth ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, consulted as a Chief Growth Officer at $25K/month retainers, scaled my consulting offer to $1M run rate in 63 days, and now our partner portfolio is moving over $52M in coaching sales per year. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The ceiling you're hitting right now isn't a market problem. It's a model problem. And the fix isn't more hustle. It's the right infrastructure around the right mission. Instagram: / wearetherainmakers Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com
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ChatGPT Copy Is Killing Coaching Businesses in 2026
04/17/2026
ChatGPT Copy Is Killing Coaching Businesses in 2026
My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → https://jointherainmakers.com/choosetime?utm_src=organicyoutube AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients. Here's what you're getting in this video: Why AI-generated content is making you invisible (and what to do instead) The 3 AI mistakes that are costing you thousands per month in invisible losses How to use AI to sharpen your positioning instead of just producing more content The hierarchy of what to automate first (most coaches have this backwards) Why ChatGPT is not your business partner and what to use instead The difference between generic AI tools and purpose-built AI systems for coaching businesses How the coaches pulling away from the pack are using AI right now I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem. The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money. I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable. Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com
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The Genius Behind Mike Chang's Multi-Million Dollar Online Businesses
04/14/2026
The Genius Behind Mike Chang's Multi-Million Dollar Online Businesses
Work with me: 📖 Get the Full Story FREE: "From Special Needs to Multi-Millionaire" - The complete revenue engine that built a fortune (and how you can have the same system): If this is our first time meeting, Hey, I’m Chris Dufey—the founder of The Rainmakers… We help online info businesses make $10k/day with a tiny-team and a 24/7 sales system... See, not that long ago, I was sleeping on a couch, sweating over how to build a business before my first daughter showed up. She showed up right on time, and I wasn’t ready. NOW? As a father to 4, living between Bali and Australia, and having sold my last company recently I get to be the brains behind some of the best online businesses, while still making time for school pickups and surf lessons. How I got here… * 18: Became a Personal Trainer because I was the fat kid who wanted abs (and let’s be honest, I also wanted girls to like me). * 21: Built a Personal Training agency with coaches across Sydney gyms. * 25: Moved to Dubai, started a business, had my first child, and learned how much coffee a new dad can survive on. * 27: Moved to Bali to “start an online business” (aka had no idea—and did everything to figure it out). * 28: Launched a supplement company that went up in flames (no sugarcoating it). * 29: Stumbled into business coaching because personal trainers wanted to know how I was living abroad while still selling fitness. * 31: Founded Coaches Cartel—coaching, software, and virtual teams for fitness pros. * 34: Became a father of four while trying to manage a traveling circus of six. * 35: Sold my multi-7-figure coaching business. * 36: Started consulting 6-, 7-, and 8-figure coaches and CEOs, paying me up to $25k a month. * 38: Founded The Rainmakers Today: Me and my team get to be behind the scenes growing some of the most successful online businesses, and we’re able to give our members the upper hand of knowing what’s best working, and installing that directly into their businesses. My Youtube channel, Instagram and Essays (https://www.chrisdufey.com/essay/) are just me showing up, sharing how I’m building a business and life I love. It’s for men who want success that doesn’t just look good on Instagram—it feels good when they wake up in the morning. Because what’s the point of being rich if you’re tired, grumpy, and lonely? So yeah, my content is what I enjoy doing on the side. It’s where I help men build businesses they’re proud of and lives they actually enjoy. Wealth, health, relationships—because you need all three to win the game. P.S. I’m here to help, and honestly, me just talking to a camera all day gets old fast. So drop a comment, ask a question, or throw out a thought. 🔗 CONNECT WITH ME: → Instagram: → Facebook: → LinkedIn: → Website:
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AI is Killing Your Coaching Business
04/10/2026
AI is Killing Your Coaching Business
My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients. Here's what you're getting in this video: Why AI-generated content is making you invisible (and what to do instead) The 3 AI mistakes that are costing you thousands per month in invisible losses How to use AI to sharpen your positioning instead of just producing more content The hierarchy of what to automate first (most coaches have this backwards) Why ChatGPT is not your business partner and what to use instead The difference between generic AI tools and purpose-built AI systems for coaching businesses How the coaches pulling away from the pack are using AI right now I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem. The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money. I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable. Instagram: Facebook: LinkedIn: Website:
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How to Make $50,000-$80,000 Monthly as a Coach (My Private System)
04/07/2026
How to Make $50,000-$80,000 Monthly as a Coach (My Private System)
My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → Want the exact system that takes Beauty Business owners from $3K to $20K a month without burning out or guessing what comes next? Start here: https://jointherainmakers.com/private If this is our first time meeting hey, I'm Chris Dufey, founder of The Rainmakers. We help online info businesses and coaches make serious money with lean teams, smart systems, and a sales process that doesn't rely on crossing your fingers. In this episode, you're getting a seat inside a real $4,000 private consultation completely free. That's not a headline. That's what happened. I sat down with Adam, a coach who helps independent beauty business owners get more clients and earn more money, and we mapped out exactly what's holding his business back, where the real leverage is, and what the straightest line to $20K a month looks like. No theory. No fluff. Just the actual thinking, frameworks, and decisions. Here's what we covered: How to stop wasting your lead magnet on people who will never buy and reposition it so it pre-qualifies the right clients before they ever talk to you. Why your email nurture sequence might be working against you and the simple shift that turns a cold list of 7,000 into a warm pipeline of booked calls. The one offer to rule them all and why trying to sell two audiences at once is killing your conversions. The three things your prospects need to believe before they'll ever say yes and how to incept those beliefs before the sales conversation even starts. How to make your guarantee so simple and so obvious that objections dissolve before they're even raised. Why changing the name and framing of your call offer every month can dramatically improve your show up rates without changing a single thing about what you actually do. The DM sales method that's generating over $170K USD a month in one business and how to use it to sell your lower ticket offer without a single sales call. If you're a coach, consultant, or expert who helps people get real results and you feel like the ceiling you've hit is more about your system than your skill this episode is going to be one of the most useful things you watch this year. Here's the short version of how I got here: • Became a personal trainer because I was the fat kid who wanted abs (and honestly, I also wanted people to like me). • Built a personal training agency across Sydney gyms. • Moved to Dubai, started a business, had my first child, and discovered how much coffee a new dad can actually run on. • Moved to Bali to "start an online business" which really meant I had no idea and spent everything figuring it out. • Launched a supplement company that went up in flames. No sugarcoating it. • Stumbled into business coaching because other trainers wanted to know how I was living abroad while still selling fitness. • Founded Coaches Cartel coaching, software, and virtual teams for fitness pros. • Became a father of four while managing a traveling family of six. • Sold my multi-7-figure coaching business. • Started consulting 6, 7, and 8-figure coaches and CEOs charging up to $25K a month. • Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for people who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Wealth. Health. Relationships. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. Instagram: Facebook: LinkedIn: Website:
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How I Built a $300,000/Month Business - Complete Roadmap Revealed
04/03/2026
How I Built a $300,000/Month Business - Complete Roadmap Revealed
In this episode, I’m breaking down the exact roadmap I used to build a $300,000/month business. This isn’t theory. This is the step-by-step blueprint that took me from zero to multiple 7-figures, and I’m showing you every single move. You’re going to see the real systems, the client acquisition machine, and the infrastructure that let me scale to $300K/month without burning out or working 80-hour weeks. If you’re a coach or consultant stuck in the feast-famine cycle, this roadmap will change everything. Here’s what I’m covering: The 5-engine client acquisition system that brings in high-ticket clients on autopilot How to scale revenue without scaling hours (the 2-4 hour workday framework) The exact offer structure that converts at 28.2X ROAS Systems that let your business grow WITHOUT you being the bottleneck Why most coaches fail at $50K/month and how to break through The difference between building a job and building a machine I didn’t get here by grinding harder. I got here by building smarter systems that work while I sleep. And in this video, I’m giving you the complete roadmap so you can do the same. My name is Chris Dufey. I’m the founder of The Rainmakers, and I help coaches and creators build $1M+ businesses that grow without them. I’ve scaled multiple companies to 7 and 8 figures, and I’ve learned that freedom isn’t an accident. It’s engineered. I started sleeping on a couch with my baby daughter, wondering how I’d make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because “bigger” doesn’t always mean “better.” Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help other coaches install the exact systems that gave me my freedom back. If you’re ready to stop trading time for money and start building a business that scales without you, this roadmap is your starting point. Instagram: Facebook: LinkedIn: Website:
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The Highest Converting Funnel (The Only Funnel You Need - Highest Converting System REVEALED)
03/31/2026
The Highest Converting Funnel (The Only Funnel You Need - Highest Converting System REVEALED)
Work with me: I've built hundreds of funnels. I've spent millions on ads. This one converts better than all of them. $282,000 in monthly revenue on $10,000 ad spend. 28.2X ROAS. From cold strangers clicking ads to closed $6,000 deals. This is a complete breakdown of the 5-engine system that produces these results with real client numbers, real metrics, and nothing held back. The 5 Engines: → Engine 1: The Offer Engine — how we positioned a $6K offer to feel like a no-brainer → Engine 2: The Ad Engine — $10K/month spend, 1.9% CTR, $4.80 CPC, 2,080 visitors → Engine 3: The Funnel Build Engine — landing page, application flow, pre-call experience → Engine 4: The Lead Capture Engine — this is where most coaches lose 15-20% of revenue (staged capture, qualification, routing, speed-to-lead) → Engine 5: The Closing Engine — 31% close rate, 47 deals closed, $213 cost per acquisition The numbers: 312 leads captured at $32 per lead (19% more than standard funnels) 58% qualification rate = 181 booked calls 84% show rate (vs 68% without speed-to-lead) 31% close rate (vs 19% without qualification) 47 deals closed per month $78,000 more per month than without the full system $936,000 more per year on the same ad spend. This isn't one lucky client. This is a repeatable system: One coach hit $1M profit per quarter Another signed 101 clients with only 600 followers Another went on holiday, worked 1.5 hours/day, made full income. The tool that powers Engine 4 (Lead Capture) is iClosed, staged capture, qualification, intelligent routing, speed-to-lead automations. Link below. If you want all 5 engines built for your business, that's what we do inside Rainmakers. Link below. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: → Facebook: → LinkedIn: → Website: #HighTicketFunnel #28XROAS #SalesFunnel
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How to Generate FAST Cash in 12 Days (My Proven Campaign)
03/26/2026
How to Generate FAST Cash in 12 Days (My Proven Campaign)
Work with me: Need cash fast? This 12 day campaign generated $10K to $100K for clients while we built their long term system. This isn't theory. This is the exact Fast Cash Campaign we run for every Rainmakers client in their first two weeks while we're building their full client acquisition machine in the background. Most coaches think they need a funnel, ads, and a massive audience before they can make money. Wrong. The 12 Day Fast Cash Campaign breakdown: → Day 1 to 3: Audit your warm network and craft your offer → Day 4 to 6: Strategic outreach (the exact scripts we use) → Day 7 to 9: Book and run calls → Day 10 to 12: Close deals and collect cash Real results from this campaign: - One client: $100K cash collected in 7 days - Another: $30K in the first week - Another: 7 new clients signed in one week - Starting coach: $12K in his first launch This campaign funds your ad spend, covers your investment, and gives you momentum while we build your long term system. If you need cash now and don't want to wait 8 weeks for a funnel to go live this is your playbook. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2 to 4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7 and 8 figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: → Facebook: → LinkedIn: → Website: #FastCash #CoachingBusiness #QuickRevenue
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How I Went From $0 to $1M in 63 Days
03/24/2026
How I Went From $0 to $1M in 63 Days
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube From zero to a $1M/year run rate in 63 days. Here's the exact playbook. This isn't theory. This is a real case study of how I took a consulting business from scratch to a $1 million annual run rate in just 63 days. No massive ad spend. No huge team. No existing audience. Just a proven system executed relentlessly. In this breakdown, you'll see: → Day 1-21: Positioning, offer, and funnel setup → Day 22-42: Traffic and lead generation launch → Day 43-63: Scaling to $1M run rate → The exact numbers: ad spend, leads, show rates, close rates → What worked and what didn't → How to replicate this for your business → The psychological shifts that made it possible → Why starting from zero was actually an advantage The full Substack breakdown: https://chrisdufey.substack.com/p/how-i-went-from-0-to-1m-in-63-days If you're a coach doing $10K-$50K/month and want to scale fast, study this breakdown. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #MillionDollar #BusinessGrowth #63Days
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The $240K Coaching Call - What We Fixed to Generate Massive Profit
03/20/2026
The $240K Coaching Call - What We Fixed to Generate Massive Profit
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube $240K in extra profit. From one conversation. Here's what we fixed: He was attracting the wrong clients. His messaging said "get your first $10K" so he got beginners. We flipped it. His offer was buried. We rebuilt it so the right people see it and say "I'd be stupid not to buy this." He was giving too much access. We set boundaries that actually scale. This is a full coaching call. Uncut. You'll hear exactly how we diagnosed the problem and what we changed. If you're a coach stuck attracting people who can't afford you or who drain your energy this will show you why. 0:00 – $240K Profit From This Call 0:35 – Jacob's Offer & Pricing Breakdown 1:52 – The Big Messaging Mistake 3:18 – Rebuilding the Offer for Scale 4:24 – Using Ads to Attract Better Clients If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7 and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #CoachingCall #BusinessTransformation #ClientAttraction
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The $52M System That Signs 5-20 Clients Per Month (Complete Breakdown)
03/17/2026
The $52M System That Signs 5-20 Clients Per Month (Complete Breakdown)
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube This is the complete system we use to generate $52M+/year in coaching sales. No hacks. No algorithm games. Just predictable clients on repeat. After generating over $52 million in coaching sales, we've refined this system down to a science. This isn't about getting lucky with a viral post or hoping the algorithm favors you. It's about building a client acquisition machine that runs predictably, month after month. The complete breakdown: → The 5-phase Rainmaker Engine that generates clients on autopilot → Why most funnels are failing in 2026 (and what actually works) → The 7-11-4 rule for building trust that converts → How to scale to $50K-$200K months working 2-4 hours a day → The Fast Cash Campaign that generates $10K-$100K while we build your system → Real client results: $1M per quarter, $318K in 30 days, 13X ROAS If you're a coach doing $30K-$100K+/month and want a system that runs without you — this is the complete walkthrough. We build the entire machine for you in 8 weeks. The tech, the copy, the ads, the funnel, the follow-up. You show up to calls. We do the rest. If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/ #CoachingBusiness #ClientAcquisition #BusinessSystems
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The $4M Business That Runs in 4 Hours/Day (My Exact Plan)
02/12/2026
The $4M Business That Runs in 4 Hours/Day (My Exact Plan)
That’s the goal. Here’s exactly how I’m building it. I walk through: → The “Four Fours” framework → How I structure client acquisition → The math behind pricing and capacity → Why I keep the team small on purpose → What destroyed my last company (and how I’m avoiding it) This isn’t about working harder. It’s about building something that doesn’t eat your life. Book a demo: jointherainmakers.com/demo
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The Dirty Secret Behind $50M+ Coaching Businesses w/James Kemp
02/05/2026
The Dirty Secret Behind $50M+ Coaching Businesses w/James Kemp
Big revenue. Tiny profit. Burned out founder. That’s the dirty secret behind most “successful” coaching businesses. James Kemp and I break down why scaling the wrong way destroys your margins AND your life — and what to do instead. We cover: → Why more revenue often means less profit → The CEO doom loop killing your business → Energy as your real metric → How to stay in your zone of genius If your business looks good but feels like a trap — watch this. Book a demo: jointherainmakers.com/demo
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How We Sign 5-20 Clients/Month for Coaches (Exact System)
01/26/2026
How We Sign 5-20 Clients/Month for Coaches (Exact System)
This is the system we use to generate $52M+/year in coaching sales. No hacks. No algorithm games. Just predictable clients on repeat. I break down: → The 6 playbooks behind consistent client acquisition → Why most funnels are failing right now → The 7-11-4 rule for building trust that converts → How to scale without burning out If you’re a coach doing $30K-$100K+/month and want a system that runs without you — this is it. Book a demo: https://jointherainmakers.com/demo
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The Genius Behind Dan Martell’s Social Success | Meet Sam Gaudet
01/22/2026
The Genius Behind Dan Martell’s Social Success | Meet Sam Gaudet
Most people think views equal success. They don’t. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable than a video with 1 million views and 100 followers, and how viral content can quietly damage your brand by attracting the wrong audience. They also explain why they do not run ads or chase virality for personal brands, how trust is built at scale, and how to think about content like an actual growth engine instead of a guessing game. If you are posting every day but not seeing real business results, this episode will completely change how you think about content, growth, and what actually matters. This is how professionals use content to build real businesses. —— In this video: 00:00 — Why most people misunderstand content and growth 01:05 — Content vs business, what is the difference 02:10 — Awareness without revenue is not a business 03:20 — The real goal of social media 04:15 — Why followers to revenue is the only metric that matters 05:40 — Followers gained per video explained 07:10 — View velocity and why it predicts winners in 24 hours 09:05 — The metric nobody tracks, view to follower ratio 11:10 — Why viral videos can destroy your brand 13:00 — 250k views vs 10k followers, what actually wins 15:10 — Why Sam and Chris do not run ads on personal brands 17:00 — How facial impressions affect trust and conversion 18:40 — Editing, thumbnails, and reacting to momentum in real time 20:00 — Followers vs clients, lagging vs leading metrics 22:10 — How content turns into a sales pipeline 24:00 — What high quality audience really means 26:30 — Protecting your brand while you scale 28:30 — Final thoughts on content that actually makes money —— If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn’t ready. Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let’s build a business you actually enjoy running.
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The Life “Dials” Framework That Saved My Marriage, Health and Business
01/19/2026
The Life “Dials” Framework That Saved My Marriage, Health and Business
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: “What do I actually want from my life?” Not the “Instagram answer.” Not the “entrepreneur answer.” Not the “be a good husband, father, provider” answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore. Doubt can chain you down. But if you’re honest enough to face it… it can also become a compass. So I went downstairs. Opened my journal. And poured everything out. What came out turned into the deepest personal reset I’ve ever had. 16 powerful “dials” I now use to recalibrate my life, my business, my relationships, my purpose. In this video, I’m sharing them. Not polished. Not performative. Not “guru wisdom.” Just the raw, unfiltered reflections of an entrepreneur, husband, father, and human trying to build a life that actually feels meaningful… not just impressive. You’ll hear me talk about: Why “success” nearly cost me my peace and my family presence The brutal truth about imbalance, burnout, and ambition How I define purpose now (and how totally different it is) Legacy, love, leadership, and why impact matters more than metrics Why harmony matters more than “work-life balance” Gratitude, impermanence, joy, and being truly alive And why the world doesn’t need more “successful” people… It needs more grounded, fulfilled, fully-present ones. If you’ve ever woken up in the middle of the night questioning your direction… If you’re “doing great” externally but wrestling internally… If you want a life that feels aligned, not just impressive… This one’s for you. __ In this video: 00:00 — The 3:02AM Question That Changed Everything 01:06 — Turning Chaos Into Clarity (16 Life “Dials”) 01:12 — The One Question That Unraveled a Thousand Others 01:45 — My Notes, My North Star: The “Dials” That Guide My Life 02:06 — When Success Crashes Into Reality 03:07 — Finally Asking: “What Do I Truly Want?” 03:35 — Why Fulfillment Doesn’t Live in Your Bank Account 04:43 — Meaning Isn’t Found. It’s Built. 05:03 — Aligning Work With Your Soul (Not Just Your Goals) 05:40 — My Personal Mission (And Why It Matters Now More Than Ever) 06:04 — Waking Up With Purpose Changes How You Live 06:17 — Purpose Lives in the Small, Ordinary Moments 07:28 — Real Friends vs Deal Friends 07:59 — We’re Wired for Connection 08:06 — Success Is a Team Sport 08:38 — You Will Never Outperform Your Environment 09:09 — Why I Built a Private Mastermind 09:30 — Radical Self-Awareness (No More Hiding) 10:29 — Growth Never Stops (If You’re Honest With Yourself) 11:09 — Redefining Success: Impact Over Income 11:31 — The Joy of Watching Others Win 11:57 — Legacy, Mortality, and What Actually Lasts 13:15 — Work-Life Harmony (Not Balance) 14:18 — Rejecting the Lie: “Something Must Break for You to Win” 15:44 — Gratitude That’s Actually Felt, Not Forced 16:03 — Contentment: Realizing You Already Have So Much 16:52 — Accepting Impermanence and Finding Peace 17:39 — Living Authentically (Even When It Costs You) 18:31 — Integrity: Being Who You Say You Are 20:39 — Remembering to Choose Joy 21:39 — Finding Beauty in Simplicity 22:15 — A Meaningful Life Is Built One Decision at a Time 22:53 — Embracing Doubt, Chaos, Clarity, and Courage 23:12 — Final Reflections + What I Hope You Take From This ___ If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn’t ready. Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let’s build a business you actually enjoy running.
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Scaling to $2M Per Month in REAL TIME | Brian Mark & Chris Dufey
01/16/2026
Scaling to $2M Per Month in REAL TIME | Brian Mark & Chris Dufey
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don’t need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you’re listening to isn’t a polished interview. It’s a real working conversation. The same type of call we run with partners and clients when we’re diagnosing growth bottlenecks and mapping the fastest path forward. Not theory. No “just post more content” nonsense. —— In this video: 00:00 — Inside a real scaling strategy session 00:14 — Why Brian’s a rocketship (and why that matters) 01:06 — Why most coaches are stuck on the content hamster wheel 01:38 — Diagnosing bottlenecks in a growing business 01:52 — The 3 key buckets behind multi-seven-figure growth 02:09 — Engineering ads and funnels that actually convert 02:22 — Staying in your zone of genius as you scale 02:32 — Why you can’t stay a one-person operation 02:41 — Building a team without chaos 02:53 — Measuring success without guessing 03:09 — The system that turns attention into revenue 03:29 — Why live workshops still work 03:49 — Repositioning calls for warmer buyers 04:19 — Fixing call fatigue and market skepticism 05:11 — Why you’re not “one funnel away” 05:20 — The 3-bucket growth framework (know → trust → convert) 05:55 — Eliminating operational drag 06:12 — What actually creates rapid, clean growth 06:22 — Lead generation tools that still work 06:46 — Using WhatsApp and messaging correctly 07:12 — Outbound done the right way 07:21 — Where to go deeper (RMAS system) 07:35 — The critical numbers most coaches ignore 08:04 — Removing uncertainty from growth 08:22 — How this system works end-to-end 08:45 — Going deeper with the full model 08:58 — Doing it yourself —— If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn’t ready. Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let’s build a business you actually enjoy running.
/episode/index/show/chrisdufey/id/39805005