Coach 360

Coach 360 is a podcast dedicated to helping high school coaches take their leadership to the next level. In each episode, we'll talk to high school coaches and athletic directors about topics like: developing culture, locker room management, character development, hiring staff, mental toughness, anger management, practice and preparation techniques, and more.

345. Todd Winfrey - Coaching With Love: Coach Winfrey’s Approach 06/23/2025

345. Todd Winfrey - Coaching With Love: Coach Winfrey’s Approach In this episode of Coach 360: Beyond The Game, presented by 2Words Character Development, we’re joined by Coach Todd Winfrey, Athletic Coordinator and Head Football Coach at Canyon High School in Texas. With over two decades of experience serving under Coach Blake Bryant before stepping into the head role, Coach Winfrey shares a powerful testimony of leadership, patience, and the impact of long-term investment in a single community. Coach Winfrey opens up about the influence of his coaching mentors, the importance of building relationships, and how love—not just discipline—is at the heart of his coaching philosophy. This episode dives deep into what it means to lead with intention, build a player-led team, and prioritize family while navigating a coaching career. Whether you're an aspiring head coach or a seasoned veteran, Coach Winfrey’s story is a valuable reminder that how we lead matters just as much as where we lead. Key Takeaways Lead with Love: Coach Winfrey emphasizes the importance of telling players “I love you” and building strong, trusting relationships as the foundation for effective coaching. Patience Pays Off: Spending 21 years as an assistant before becoming head coach taught him invaluable lessons in humility, preparation, and trust in God’s timing. Avoid Comparison: Every coaching journey is unique; don’t fall into the trap of measuring your path against someone else’s timeline. Player-Led Teams Thrive: When players are given ownership, leadership councils, and the freedom to speak truth (even to coaches), the program flourishes. Be Present in the Moment: Great coaching isn't just about winning games—it's about showing up in your players’ lives during their hardest moments. Mentorship Matters: Having a head coach who empowers assistants builds a coaching tree and a culture of growth. Leadership is Modeled, Not Just Taught: From funeral visits to leadership development book studies, Winfrey ensures that love and integrity are shown, not just spoken. Sacrifice for the Bigger Win: If developing great husbands, fathers, and leaders costs a few football wins, it’s a trade worth making. Consistency Builds Culture: Being rooted in one community for decades shapes lasting impact—on families, teams, and legacy. CONTACT COACH WINFREY: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/37097965

344. Kelli Barnet - The Standard - Coaching at Wichita Falls Memorial 06/09/2025

344. Kelli Barnet - The Standard - Coaching at Wichita Falls Memorial What happens when tradition meets transformation? For Coach Kelli Barnett, it meant stepping into a brand-new role at Wichita Falls Memorial High School—formed from the consolidation of three legacy campuses—and turning a blank slate into a platform for something extraordinary. In this episode of Coach 360: Beyond The Game, Coach Barnett shares how she laid the groundwork for a culture of character, trust, and resilience among her volleyball athletes. By anchoring her program in character development and a shared mantra—“The Standard”—Coach Barnett reveals what it takes to unite athletes from different schools, build trust among teammates, and create a team-first mindset. From offseason workouts to character conversations, this episode offers a playbook for coaches looking to build more than just winning teams. It’s about building strong, confident young women who lead with heart—on and off the court. Key Takeaways Start With Character: Coach Barnett focused on character development from day one to unify her team and establish core expectations. Trust Is Earned: Team trust was built through consistent workouts, shared experiences, and intentional conversations. Define “The Standard”: Her program’s mantra embodies resilience, accountability, and showing up—even on the tough days. Create Pressure Situations: Using time-limited or high-stakes drills helps athletes grow comfortable with discomfort. Culture Is Lived, Not Posted: Core values only matter if they’re practiced daily—not just printed on shirts or walls. Build Player-Led Teams: Empower athletes to hold each other accountable and lead through example. Consistency Builds Buy-In: Daily commitment to expectations fosters deep program-wide belief and cohesion. Leadership Through Relationship: Coach Barnett’s “Big and Little Sis” initiative strengthens cross-grade mentorship. Pressure Is a Privilege: Teaching athletes to embrace tough moments helps them develop perseverance and poise. Keep the Main Thing the Main Thing: Coaching is ultimately about growing people, not just players. CONTACT COACH BARNET: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36855875

343. Daniel Fitzmorris - Data Driven Toughness, Trust, and Tradition - Pasadena Dobie HS 05/26/2025

343. Daniel Fitzmorris - Data Driven Toughness, Trust, and Tradition - Pasadena Dobie HS In this episode of Coach 360: Beyond The Game, we’re joined by Coach Daniel Fitzmorris, Athletic Coordinator at Pasadena Dobie High School and a proud alumnus of the very program he now leads. With deep roots in Dobie football and a winding journey that spans Missouri, Denmark, and across Texas, Coach Fitzmorris returns to his alma mater with a clear vision: restore discipline, build tough athletes, and develop men of character for life beyond the field. Coach Fitzmorris shares how influential mentors shaped his coaching philosophy and how he's paying it forward by empowering his own staff and student-athletes. From promoting leadership among young coaches to reviving old-school toughness through innovative offseason programs, Coach Fitzmorris offers a playbook for cultivating grit, accountability, and loyalty within a program. Whether you're a seasoned coach or just getting started, this episode delivers invaluable insight into what it means to lead with heart and conviction. Key Takeaways Leadership Through Delegation: Coach Fitzmorris stresses the importance of delegating responsibilities to develop younger coaches and empower them to grow in their roles. Promoting From Within: Trust and continuity are built by recognizing the leadership potential already on staff and giving them opportunities to step up. Reviving Old-School Toughness: Through high-expectation offseason programs, including daily mat drills and a disciplined point system, Coach Fitzmorris is rebuilding the culture of Dobie Football. Accountability Through Real-Time Feedback: His “point system” encourages consistent attendance, academic success, and positive behaviors both on and off the field. Building Player-Led Teams: By drafting captains, co-captains, and anchors within small accountability teams, student-athletes are challenged to lead and hold one another to a higher standard. Cultural Rebuilding With Purpose: Coach Fitzmorris is blending Dobie’s championship legacy with new traditions, aiming to make every opponent “feel Dobie” win or lose. Coaching Beyond the Game: His ultimate goal isn’t just football success—it’s to raise first-team All-State husbands, dads, and community leaders. Know Your Players Personally: Today’s athletes thrive under coaches who understand their personal lives and adapt their coaching to build trust and motivation. CONTACT COACH GONZALES: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36691150

342. Sergio Gonzales - Real World Lessons from Blue Collar Roots 05/19/2025

342. Sergio Gonzales - Real World Lessons from Blue Collar Roots What does it mean to lead with grit, heart, and humility? In this powerful episode of Coach 360: Beyond the Game, we sit down with Coach Sergio Gonzales, the Athletic Coordinator and Head Football Coach at Pasadena Rayburn High School. From his blue-collar roots in Galena Park, Texas, to leading student-athletes with passion and purpose, Coach Gonzales shares a raw and inspiring journey of character, leadership, and what it truly takes to make an impact. Coach Gonzales opens up about the defining moments that shaped his career—from his father’s accident that brought him back home from college, to finding mentorship in unexpected places, to building a football program based on accountability, resilience, and love. His story is a reminder that true coaching goes far beyond the field. It’s about building young men of character who are ready to face life with strength and integrity. Whether you’re a coach, parent, or athletic director, this conversation is a masterclass in how to balance toughness with compassion, and discipline with encouragement. Coach Gonzales reminds us that “nobody cares—work harder” isn’t just a mantra. It’s a mindset, a culture, and a path to lasting transformation. Key Takeaways Blue-Collar Mentality: Coach Gonzales instills a “nobody cares, work harder” mindset into his program, rooted in the grit and determination he learned growing up in an industrial Houston neighborhood. Lead with Love and Standards: His coaching philosophy is about holding high standards while leading with love—creating an environment where athletes are held accountable but deeply supported. Resilience Through Real-World Lessons: His program emphasizes real-world preparation, teaching kids to be dependable, solution-oriented, and ready for life after high school. Earned, Not Given: Opportunities within the team are earned through effort and commitment, not handed out—a value Coach Gonzales learned through years of grinding from the bottom up. Mentorship Matters: Coaches and mentors like Dusty McGee played a vital role in Gonzales' development—underscoring the importance of investing in the next generation. Culture of Accountability: From calling in absences like a job to flipping tires as consequences, Coach Gonzales sets clear expectations and consistent discipline. Positive Hobbies Replace Negative Habits: By encouraging hobbies like fishing, the team steers players away from negative influences and toward healthy outlets. Know Your Identity: “Be you, while being a part of the team”—athletes are encouraged to keep their individuality while embracing collective purpose. Look in the Mirror: One of his most powerful questions for coaches: “Would you follow yourself?” Self-reflection is key to effective leadership. CONTACT COACH GONZALES: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36475420

341. Grant Freeman - From 3 High Schools to 2 - Building Culture from the Ground Up 05/12/2025

341. Grant Freeman - From 3 High Schools to 2 - Building Culture from the Ground Up When a school district undergoes one of the most significant transformations in its history—shutting down three long-standing high schools to create two brand-new campuses—strong leadership becomes essential. In this episode of Coach 360: Beyond The Game, Coach Grant Freeman, Athletic Director at Wichita Falls ISD, shares the pivotal role that character, relationships, and culture play in leading through change. Coach Freeman, a lifelong educator and coach, unpacks how his personal upbringing, the lessons he learned from his father, and a transformational leadership philosophy helped him guide coaches and athletes through a historic district-wide transition. Whether you're facing a program rebuild or want to cultivate a player-led culture, Coach Freeman’s experience offers a playbook on how to lead with purpose. Key Takeaways Transformational vs. Transactional Leadership: Freeman emphasizes the importance of focusing on transformation—building people—rather than just checking off tasks. Building Culture During Transition: Leading Wichita Falls ISD through the consolidation of three schools into two required intentional culture-building and trust across unfamiliar teams. The Three E’s Framework: Freeman’s leadership philosophy centers around Effort, Execution, and Everybody—ensuring all stakeholders are aligned and moving in the same direction. Focus on Relationships First: In any program shift, relationships are the foundation. Freeman prioritized team-building among coaches and athletes who had never worked together before. Effort Is the Equalizer: Regardless of background or skill level, Freeman believes every student and staff member can control their effort—and that’s where excellence begins. Practical Character Building: Coaches model and teach what effort and leadership look like beyond the field—whether it’s picking up trash in a hallway or showing up to class on time. Filtering the Noise: In today’s digital world, leaders must help athletes and coaches discern genuine support from distractions. Tangible Sportsmanship Training: The Texas Way initiative turned abstract ideas of sportsmanship into teachable, repeatable actions for students, coaches, and even parents. You Are Not Alone: Freeman encourages coaches to lean on mentors and resources like 2Words Character Development when navigating challenges in leadership and program development. Memorable Quotes “We focused on being transformational instead of transactional.” “Effort is the one thing everybody can give—regardless of skill or role.” “The Texas Way gave us a landing spot for sportsmanship. It made a mythical creature tangible.” “The most important thing coaches need to know is you are not alone.” “You find out who’s running with you halfway down the track—that’s your team.” “Coaches must walk with their kids beyond the field to teach character.” “Culture change isn’t about resumes—it’s about personalities that fit the mission.” “We’re not just merging schools. We’re merging people, values, and purpose.” CONTACT COACH FREEMAN: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36474780

340. Cody Moore - Don't Leave Leadership to Chance - Student Athlete Leadership Council Program 05/05/2025

340. Cody Moore - Don't Leave Leadership to Chance - Student Athlete Leadership Council Program In this powerful episode of Coach 360: Beyond The Game, presented by 2Words Character Development, we reconnect with Coach Cody Moore, Athletic Coordinator at , and his Assistant Head Football Coach and O-Line Coach, Jordan Gesch. Building upon their earlier conversation in , this round dives deep into one of the most impactful elements of their program: the Leadership Council. What started as a way to recognize student leaders has evolved into a structured, purpose-driven initiative designed to build true servant leaders on and off the field. Coach Moore and Coach Gesch share the origins, development, and day-to-day execution of their Leadership Council—from student nominations and rigorous interviews to summer retreats, service projects, and weekly team meetings. This episode is a masterclass in building a student-led program grounded in accountability, humility, and intentional leadership. If you're a coach aiming to empower your athletes to lead with integrity, this is the blueprint you’ve been searching for. Key Takeaways Leadership Must Be Earned: Round Rock’s Leadership Council requires nominations, resumes, video submissions, and interviews—ensuring students genuinely want to lead and are willing to work for it. Train the Leaders Your Team Recognizes: Instead of picking leaders based on performance or popularity, the council is shaped by peer input, allowing students to nominate those who truly influence the team culture. Servant Leadership is Central: Council members are held to high standards and are trained to lead through service, not authority. Their role is to protect and represent the program's core values daily. Preparation for Real Life: From creating resumes to participating in panel interviews, students experience real-world processes that enhance their confidence and professionalism. Symbolic Leadership: Each member receives a custom-designed challenge coin symbolizing their oath to serve and protect the team—a daily reminder of their responsibility. Year-Round Engagement: Leadership development doesn’t pause during the off-season. Retreats, book studies, and summer service projects help maintain momentum and strengthen the bond among council members. Intentional Weekly Leadership Meetings: Council members meet every Monday and Friday to discuss team morale, logistics, and leadership responsibilities, creating alignment and fostering trust throughout the program. Results on and off the Field: Coaches have witnessed profound transformation in students who might have otherwise been overlooked, proving the long-term value of intentional character development. Memorable Quotes "Sometimes you have to train the leaders your kids see as leaders—not just the ones you want." "If you're not going to practice leadership, you're leaving it up to chance." "We want go-getters—students who do the work, not just the popular kids." "Leadership is learned by doing. It becomes real when they teach it." "You wouldn’t call a play you haven’t repped. So why expect leadership without training it?" "If you want it to be right, you’ve got to put the work in." CONTACT COACH MOORE: COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36389705

339. Lawrence Johnson - Building A New Culture Through Adversity 04/28/2025

339. Lawrence Johnson - Building A New Culture Through Adversity In this inspiring episode of Coach 360: Beyond The Game, we hear from Coach Lawrence Johnson, the Athletic Coordinator and Head Football Coach at . Taking on the challenge of merging three schools into one unified program, Coach Johnson shares a raw, powerful account of what it takes to build culture, character, and unity in the face of adversity. With a new campus, a new team, and no shortage of challenges—including an 0-10 season—Coach Johnson offers a masterclass in leadership through hardship. Rather than focusing on the scoreboard, he turns his attention to the character of his athletes, teaching them to believe, compete, and serve each other through a values-driven framework he calls the ABCDs. For any coach navigating change, struggle, or a rebuild, this conversation is essential listening. Key Takeaways from the Lawrence Johnson Interview Adversity is a classroom: Coach Johnson believes tough seasons teach the most powerful life lessons—resilience, humility, and belief. Start with values: His team is built on ABCDS—Accountability, Brotherhood, Compete, Discipline, and Selflessness—as daily standards, not just slogans. Merge through relationships: Bringing together students from three schools, Coach prioritized bonding, trust, and shared experiences over immediate wins. Leadership is modeled, not mandated: Johnson emphasizes showing love through actions, creating spaces for student-led leadership like Unity Councils. Celebrate others: Selflessness is taught through intentional acts—cheering teammates, community service, and authentic encouragement. 1-0 mindset every day: After a winless season, the rally cry is simple: win today. In the classroom, the weight room, in effort, and attitude. Coaching is about belief: "Believe in your head and your heart" became a foundational mantra to help athletes push forward. Love first, coach second: Johnson challenges coaches to know kids beyond the field—who their siblings are, what they’re going through, what matters to them. The Highlight Reel – The top quote-worthy moments from the episode. “You can’t ask for discounts when you're trying to win. You’ve got to pay full price for it.” “You control your response to adversity. Don’t let it control you.” “I told the kids, ‘Don’t believe what I say. Let me show you that I love you.’” “You can’t overcome adversity until you overcome your biggest excuse.” “The scoreboard isn’t the only way to win—life is happening between the lines.” “Even in success, discipline matters. Celebrate with control. Lead with purpose.” “Believe—believe it in your head, and believe it in your heart.” “If a kid knows you love them unconditionally, they’ll run through a wall for you.” COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36157955

338. Cale Melton - Family Groups & Building a Foundation of Character and Trust 04/21/2025

338. Cale Melton - Family Groups & Building a Foundation of Character and Trust In this episode of Coach 360: Beyond The Game, we hear from Coach Cale Melton, Head Football Coach and Athletic Director at Hico ISD, whose leadership journey is rooted in legacy, authenticity, and building a program with lasting character. From his upbringing under a coaching father to his own transition into a head coaching role, Melton shares how trust, team ownership, and consistent investment shape the heart of a successful program—on and off the field. Coach Melton dives into the power of mentorship, the importance of genuine relationships, and how foundational trust creates not just better athletes, but better people. Whether you’re a seasoned coach or just getting started, this episode is full of practical wisdom on leadership, culture building, and developing character through sports. Key Takeaways Lead with Authenticity: Coach Melton emphasizes that being genuine with players creates a foundation of trust that’s essential for long-term success. Legacy Matters: Coming from a coaching family, Melton shares how his father’s influence shaped his approach to leadership and the game. Build, Don’t Borrow, Culture: You can’t just copy another team’s values—true culture must be built with consistency and intention. Trust is Earned Daily: Trust doesn’t come from titles; it’s developed through actions, vulnerability, and follow-through. Empower Player Ownership: Culture takes root when athletes take ownership of their team’s standards and identity. Invest in Relationships: Players don’t care how much you know until they know how much you care. Melton prioritizes knowing his athletes beyond their performance. Be Patient and Present: Building something great takes time. There’s no substitute for showing up and consistently pouring into your people. Do Simple Better: Complexity doesn’t build consistency—keeping things simple and doing them well drives progress. CONTACT COACH CALE MELTON: Memorable Quotes from this Episode: “It’s about relationships, and if they trust you, they’ll run through a wall for you.” “You can’t borrow culture—you have to build it every single day.” “When players buy in and take ownership, the team becomes self-sustaining.” “You don’t win every game, but you can win every day by showing up and being who your kids need.” “My dad coached for 38 years and told me, ‘Coach the heart first, not just the player.’” COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36043050

337. Michelle Dalton - Win with Grace, Lose with Grace - Lessons in Leadership 04/14/2025

337. Michelle Dalton - Win with Grace, Lose with Grace - Lessons in Leadership In the latest episode of Coach 360: Beyond The Game, presented by 2Words Character Development, host Colton sits down with Coach Michelle Dalton, the girls athletic coordinator at Pasadena Bondi Intermediate and a seasoned coach and mentor, to discuss the profound impact of mindset in leadership, coaching, and personal development. Through years of experience, Michelle has cultivated a deep understanding of how mental resilience shapes both individual and team success. She shares invaluable insights on how coaches can develop a winning culture, inspire young athletes, and navigate challenges with a growth-oriented perspective. With over 16 years of coaching experience, Coach Dalton shares how the dynamics of middle school sports have evolved over the years, and how she continues to impact her athletes by instilling the core values of class, commitment, and character. Whether you’re a seasoned coach or new to the field, this episode is full of insights on fostering a positive team culture and helping students grow both on and off the court. Key Takeaways Building Character: Coach Dalton emphasizes the importance of teaching young athletes to “win with grace and lose with grace,” encouraging humility and respect regardless of the outcome. Values-Driven Coaching: Through the “Three C’s”—Class, Commitment, and Character—Coach Dalton fosters an environment of responsibility and growth. Adapting to Change: Over 16 years, she has seen shifts in student interests and demographics, but the core drive for success remains unchanged. Practical Leadership: Coach Dalton shares strategies for maintaining a positive, team-first culture, including daily reminders and consistent communication. Mentorship Matters: Reflecting on her own experiences as an athlete, she highlights the lasting impact of her coaches and the value of maintaining those relationships. Perseverance Through Challenges: Coach Dalton acknowledges that some seasons are about thriving, while others are about surviving, and both are valuable in shaping resilient athletes and leaders. Team Building for Middle School: She discusses the unique challenges of coaching middle school students, focusing on foundational skills and the joy of witnessing young athletes’ breakthroughs. CONTACT COACH DALTON: Memorable Quotes “We win with grace, and we lose with grace. It’s not about rubbing it in or feeling defeated—it’s about respect.” “Some years we thrive, and some years we survive, but every season has purpose.” “Class, commitment, and character—these are the pillars that guide our girls on and off the court.” "Discipline isn't about restriction; it's about creating the freedom to succeed." “Coaching middle school is about more than sports—it’s about teaching responsibility, teamwork, and respect.” “You don’t give up just because it’s tough. Next year could be your thriving year.” “The beauty of middle school sports is witnessing the ‘click’ moment when fundamentals fall into place.” COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/36042835

336. Paul Sharr - Sportsmanship and Accountability in Coaching - Elevating Student-Athletes Through Leadership 04/07/2025

336. Paul Sharr - Sportsmanship and Accountability in Coaching - Elevating Student-Athletes Through Leadership Every coach has the opportunity to make a lasting impact, and Coach Paul Sharr, Athletic Director at Community ISD, is a prime example of what it means to lead with integrity and purpose. In this episode of Coach 360: Beyond The Game, Coach Sharr shares his approach to fostering leadership, instilling sportsmanship, and holding athletes accountable in a way that prepares them for success in life, not just sports. With over three decades of experience, Coach Sharr has coached at every level and understands that building a program isn’t just about championships—it’s about helping young people become their best selves. He emphasizes the power of mentorship, the importance of relational coaching, and why investing in athletes as individuals leads to long-term success. If you’re a coach, athletic director, or leader looking to create a positive and lasting influence, this episode is a must-listen. Key Takeaways Relationships Drive Success – Coaching is about fostering strong connections with athletes, staff, and the broader community to create meaningful impact. Sportsmanship is a Team Effort – Setting the standard for respect and accountability starts with leadership and extends to athletes, parents, and fans. Accountability Builds Leaders – Teaching athletes to take ownership of their actions instills valuable life skills that extend beyond the game. Winning Beyond the Scoreboard – The true measure of a coach’s success is found in the character and development of their athletes. Coaching is a Lifelong Influence – A coach’s words and actions shape young people far beyond their years in athletics. Standout Quotes from Coach Paul Sharr’s Episode “Coaching is about more than wins—it’s about shaping people.” “A coach’s influence doesn’t end when the game does.” “If we model respect, our athletes will too.” “The Texas Way isn’t just about sports—it’s about building character in everything we do.” “Accountability and sportsmanship aren’t just buzzwords; they’re the foundation of any great program.” Related Articles & Resources Sportsmanship Initiative – Founded by , , and , The Texas Way aims to enhance sportsmanship, reduce ejections, and foster positive relationships among coaches, athletes, officials, and fans. To coach, play, officiate, or support The Texas Way means you commit to the following three pillars: Respect For Others, Control of Self, and Spirit of Competition. Learn more at CONTACT COACH SHARR: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35466875

335. Huddle Up With Coach Mackey - How to Prevent Burnout: 4 Keys to Staying in the Game for the Long Haul - Coaching Tips & Lessons 03/31/2025

335. Huddle Up With Coach Mackey - How to Prevent Burnout: 4 Keys to Staying in the Game for the Long Haul - Coaching Tips & Lessons Burnout isn’t just about feeling tired—it’s the slow erosion of passion, purpose, and energy that can take even the best coaches out of the game. If you’ve ever found yourself drained, disconnected, or questioning if you can keep going, you’re not alone. In this episode of Coach 360: Beyond The Game, Host Colton Leonard visits with Coach Stephen Mackey as they dive into the real causes of burnout and outline a four-step process to help coaches finish strong instead of flaming out. Whether you’re a veteran coach or just starting your journey, these principles will help you stay energized, focused, and in the game for the long haul. Key Takeaways from the Episode Burnout happens slowly and then all at once. Recognizing the early warning signs—like emotional exhaustion, detachment, and a low sense of accomplishment—can prevent total burnout. Rhythm and intention matter. Without daily habits that fuel you, it’s easy to run on empty and lose sight of why you started coaching in the first place. Reflection combats recency bias. Bad weeks don’t define your career—taking time to reflect on your progress and wins keeps you grounded in reality. Refueling is non-negotiable. Just like a truck pulling a heavy load burns fuel faster, the more responsibility you carry, the more intentional you need to be about recharging. Focus on what truly matters. The best coaches aren’t just busy—they’re focused on the right work. Avoid distractions, set priorities, and align your efforts with your greater purpose. MORE ABOUT COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35440565

334. Coach Ben Nicholas: Building Champions Beyond the Scoreboard - Coaching Leadership & Culture 03/24/2025

334. Coach Ben Nicholas: Building Champions Beyond the Scoreboard - Coaching Leadership & Culture Every coach dreams of building a winning program—but what defines winning? Is it state championships and trophy cases, or is it developing young athletes into leaders who thrive beyond the game? In this episode of Coach 360: Beyond The Game, Coach Ben Nicholas, Athletic Director at Village Tech Schools, shares his journey from unexpected coaching opportunities to leading a 3A athletic program in a highly competitive region. Coach Nicholas has spent years shifting his school’s athletic mindset from a club team culture to a championship mentality, proving that resources don’t define success—culture does. If you’re a coach leading a smaller program, a team facing adversity, or looking to reinforce character development, this episode is packed with insights on leadership, athlete identity, and building a player-led culture that lasts. Key Takeaways Culture Is Greater Than Circumstances – Facilities and budgets don’t make champions—mindset does. Champions find a way, no matter the obstacles. Athletes Are More Than Their Sport – 99% of high school athletes don’t play beyond high school, meaning their identity must be built on who they are, not just what they do. Relationships Over Dictatorship Coaching – The best programs don’t run on fear-based leadership, but on mutual respect and understanding between athletes and coaches. Success Looks Different for Every Team – Progress isn’t always about championships—it’s about personal and team growth, learning to overcome adversity, and consistently improving. Coaches Are Still Students – Great coaches never stop learning. Who’s coaching the coaches? Seeking guidance, mentorship, and continuous improvement is essential for leading young athletes. Quotes from the Episode "Champions find a way—no excuses, no shortcuts, just solutions." "You are not defined by your sport. You have value beyond the game." "Coaching isn’t about telling athletes what to do—it’s about building relationships where they want to follow." "We may not have the biggest facilities, but we have the biggest heart—and that’s what wins." "Success isn’t measured by trophies, but by growth—on and off the field." Related Articles & Resources by 2Words – A leadership development curriculum designed to help student-athletes become leaders on and off the field. Custom-developed by 2Words, this 10-lesson course helps answer the common coach's question "How do I build a player-led team?" and provides coaches with the tools to do it. CONTACT COACH NICHOLAS: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35462510

333. Huddle Up with Coach Mackey - How to Build a Championship Culture: 4 Steps to Defining Core Values in Your Program 03/17/2025

333. Huddle Up with Coach Mackey - How to Build a Championship Culture: 4 Steps to Defining Core Values in Your Program Culture isn’t just a catchphrase on a locker room wall—it’s the foundation that defines who your team is under pressure. Every great program, from high school teams to college powerhouses, thrives on clear core values that guide athletes beyond the game. But how do you go from a list of words to a culture that actually shapes behavior? In this episode of Coach360: Beyond The Game, Coach Stephen Mackey lays out four essential steps to defining, teaching, and living out core values in a way that gets buy-in from your athletes. If you’re a coach starting a new program or looking to reset and strengthen your team’s culture, this episode gives you a proven framework to make core values come alive—not just for one season, but for years to come. Key Takeaways from the Episode Connect Core Values to Character Traits – The best values aren’t just words; they are anchored in character like grit, accountability, or humility. Define Values Through Commitments – Athletes need clear, action-based definitions so they can assess themselves and hold teammates accountable. Coach Core Values Like You Coach the Game – Just like X’s and O’s, values must be taught, reinforced, and practiced in different situations. Turn Core Values into a Mantra – A great catchphrase or team mantra helps players internalize and own their team’s identity. CONNECT WITH COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35439920

332. Coach Cody Moore: Be Real & Control The Controllable: How Coach Moore is Building Leadership at Round Rock High 03/10/2025

332. Coach Cody Moore: Be Real & Control The Controllable: How Coach Moore is Building Leadership at Round Rock High Every coach wants a player-led team, but how do you create a culture where athletes hold each other accountable, play for something bigger than themselves, and show up every day ready to compete? At Round Rock High School, Coach Cody Moore and Coach Jordan Gesh have built a football program centered around brotherhood, relentless effort, and above-the-line behavior—not just on the field, but in life. In this episode of Coach 360: Beyond The Game, Coach Moore and Coach Gesh discuss their turnaround season, shifting from a 4-7 record to 8-1 by focusing on culture over results. They share how self-reflection, accountability, and redefining leadership helped reshape their team, their coaching approach, and ultimately, their success. If you’re a coach looking to build a lasting culture that goes beyond the scoreboard, this episode is packed with practical strategies and coaching leadership insights. Key Takeaways from the Episode Self-Reflection is the First Step to Growth – Instead of blaming external factors, great coaches start with the person in the mirror and focus on what they can control. Culture Over Talent Wins Every Time – Shifting from focusing on wins and losses to building leadership and accountability made all the difference for Round Rock’s turnaround season. Brotherhood is a Choice – Players must actively choose to be part of the team culture, looking out for their teammates and holding themselves to a higher standard. Above-the-Line vs. Below-the-Line Behavior – A simple, powerful framework that helps athletes course-correct quickly and understand the impact of their actions. Accountability Starts with Leadership – Assistant coaches play a vital role in supporting head coaches, offering honest feedback, and ensuring everyone is aligned with the program’s values. Make Character Development a Priority – Round Rock’s BE REAL acronym (Brotherhood, Relentless Effort, Above the Line) is woven into everything they do—not just a poster on the wall. Invest in Kids Beyond the Game – The best coaches mentor, encourage, and love their athletes unconditionally, knowing that coaching is about building men, not just players. CONTACT COACH CODY MOORE: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35441575

331. Huddle Up with Coach Mackey: The 5 E’s of Leadership - Coaching Tips & Lessons with Coach Mackey - Coach Beyond The Game 03/03/2025

331. Huddle Up with Coach Mackey: The 5 E’s of Leadership - Coaching Tips & Lessons with Coach Mackey - Coach Beyond The Game Coaching today isn’t the same as it was 10, 20, or 30 years ago. The landscape of youth development has changed, and adolescence now extends well beyond high school. As adolescence expands, today’s athletes need strong coaches more than ever. In this episode, Coach 360 host, Colton Leonard, welcomes back Coach Stephen Mackey for our special series "Huddle Up With Coach Mackey." Mackey introduces the Five E’s of Leadership—Empathy, Example, Expectation, Equipping, and Encouragement—as a game plan for maximizing impact on and off the field. If you’re looking to set high standards while still meeting young athletes where they are, this episode is for you. Key Takeaways from the Episode Adolescence is Expanding – Many young adults aren’t reaching full independence until 25, meaning coaches have an even greater responsibility to provide structure and mentorship. The Five E’s of Leadership – The best coaches lead through Empathy, Example, Expectation, Equipping, and Encouragement. Empathy Doesn’t Mean Soft – Understanding why athletes think and act a certain way helps coaches lead more effectively, not lower expectations. Set the Standard by Example – If you demand hard work, discipline, and excellence from your athletes, you must demonstrate it first. High Expectations Inspire Growth – Athletes don’t fear challenges; they thrive when they know a coach believes in them and equips them to rise to the occasion. Encouragement Fuels the Process – Without consistent encouragement, even the most disciplined athletes can burn out. The best coaches build up their players every step of the way. 2W PURPOSE STATEMENT PAGE: CONNECT WITH COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/35438445

330. Kids with Character Win | Jamie McDougald | Girls AD and Head Volleyball Coach at Iola HS 12/18/2023

329. Coaching Girls vs Boys | Jack Bowles | Girls AC and Basketball Coach at Hooks High School 11/01/2023

329. Coaching Girls vs Boys | Jack Bowles | Girls AC and Basketball Coach at Hooks High School Welcome to the Coach360 podcast! Today, Colton interviews coach Jack Bowles from Hooks High School. He has been coaching for over 30 years and in the last 6 years has recently made the switch from coaching Boys Basketball to Girls Basketball. We discuss the similarities and differences and advice he would give to other coaches. Read our written blog about this episode here: Key Takeaways from Episode 329 of Coach 360 Transitioning from Coaching Boys to Girls – Coaching boys and girls requires different approaches. Girls need to feel good to play well, while boys need to play well to feel good. Relationships Matter – Building trust and forming personal connections with athletes, both on and off the court, fosters a stronger, more engaged team. Attitude and Effort Define Success – The two controllable factors in sports and life are attitude and effort. Teams that embrace these values tend to overachieve both in competition and in their future careers. Faith in Coaching – Coach Bowles believes keeping one’s personal faith at the center of leadership can guide coaches and players through challenges, shaping not just athletes but responsible and high-achieving individuals. Embracing the Community – Hooks High School is a prime example of a strong sports culture that thrives on community support, tradition, and a shared vision of excellence. Adapting Leadership Styles – Coaching requires flexibility, self-awareness, and the ability to adapt leadership techniques based on the needs of the players and the team. Building Character Through Coaching – True success in coaching is measured not only in championships but in the long-term impact on student-athletes’ character and personal growth. -‌-- Want to learn more about 2Words Character Development? Visit to learn more and for a free week of the curriculum. Or contact: -‌-- PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey. /episode/index/show/coach360/id/28466195