Coach 360
Coach 360 is a podcast dedicated to helping high school coaches take their leadership to the next level. In each episode, we'll talk to high school coaches and athletic directors about topics like: developing culture, locker room management, character development, hiring staff, mental toughness, anger management, practice and preparation techniques, and more.
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339. Lawrence Johnson - Building A New Culture Through Adversity
04/28/2025
339. Lawrence Johnson - Building A New Culture Through Adversity
In this inspiring episode of Coach 360: Beyond The Game, we hear from Coach Lawrence Johnson, the Athletic Coordinator and Head Football Coach at . Taking on the challenge of merging three schools into one unified program, Coach Johnson shares a raw, powerful account of what it takes to build culture, character, and unity in the face of adversity. With a new campus, a new team, and no shortage of challenges—including an 0-10 season—Coach Johnson offers a masterclass in leadership through hardship. Rather than focusing on the scoreboard, he turns his attention to the character of his athletes, teaching them to believe, compete, and serve each other through a values-driven framework he calls the ABCDs. For any coach navigating change, struggle, or a rebuild, this conversation is essential listening. Key Takeaways from the Lawrence Johnson Interview Adversity is a classroom: Coach Johnson believes tough seasons teach the most powerful life lessons—resilience, humility, and belief. Start with values: His team is built on ABCDS—Accountability, Brotherhood, Compete, Discipline, and Selflessness—as daily standards, not just slogans. Merge through relationships: Bringing together students from three schools, Coach prioritized bonding, trust, and shared experiences over immediate wins. Leadership is modeled, not mandated: Johnson emphasizes showing love through actions, creating spaces for student-led leadership like Unity Councils. Celebrate others: Selflessness is taught through intentional acts—cheering teammates, community service, and authentic encouragement. 1-0 mindset every day: After a winless season, the rally cry is simple: win today. In the classroom, the weight room, in effort, and attitude. Coaching is about belief: "Believe in your head and your heart" became a foundational mantra to help athletes push forward. Love first, coach second: Johnson challenges coaches to know kids beyond the field—who their siblings are, what they’re going through, what matters to them. The Highlight Reel – The top quote-worthy moments from the episode. “You can’t ask for discounts when you're trying to win. You’ve got to pay full price for it.” “You control your response to adversity. Don’t let it control you.” “I told the kids, ‘Don’t believe what I say. Let me show you that I love you.’” “You can’t overcome adversity until you overcome your biggest excuse.” “The scoreboard isn’t the only way to win—life is happening between the lines.” “Even in success, discipline matters. Celebrate with control. Lead with purpose.” “Believe—believe it in your head, and believe it in your heart.” “If a kid knows you love them unconditionally, they’ll run through a wall for you.” COACH 360 IS PRESENTED BY: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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338. Cale Melton - Family Groups & Building a Foundation of Character and Trust
04/21/2025
338. Cale Melton - Family Groups & Building a Foundation of Character and Trust
In this episode of Coach 360: Beyond The Game, we hear from Coach Cale Melton, Head Football Coach and Athletic Director at Hico ISD, whose leadership journey is rooted in legacy, authenticity, and building a program with lasting character. From his upbringing under a coaching father to his own transition into a head coaching role, Melton shares how trust, team ownership, and consistent investment shape the heart of a successful program—on and off the field. Coach Melton dives into the power of mentorship, the importance of genuine relationships, and how foundational trust creates not just better athletes, but better people. Whether you’re a seasoned coach or just getting started, this episode is full of practical wisdom on leadership, culture building, and developing character through sports. Key Takeaways Lead with Authenticity: Coach Melton emphasizes that being genuine with players creates a foundation of trust that’s essential for long-term success. Legacy Matters: Coming from a coaching family, Melton shares how his father’s influence shaped his approach to leadership and the game. Build, Don’t Borrow, Culture: You can’t just copy another team’s values—true culture must be built with consistency and intention. Trust is Earned Daily: Trust doesn’t come from titles; it’s developed through actions, vulnerability, and follow-through. Empower Player Ownership: Culture takes root when athletes take ownership of their team’s standards and identity. Invest in Relationships: Players don’t care how much you know until they know how much you care. Melton prioritizes knowing his athletes beyond their performance. Be Patient and Present: Building something great takes time. There’s no substitute for showing up and consistently pouring into your people. Do Simple Better: Complexity doesn’t build consistency—keeping things simple and doing them well drives progress. CONTACT COACH CALE MELTON: Memorable Quotes from this Episode: “It’s about relationships, and if they trust you, they’ll run through a wall for you.” “You can’t borrow culture—you have to build it every single day.” “When players buy in and take ownership, the team becomes self-sustaining.” “You don’t win every game, but you can win every day by showing up and being who your kids need.” “My dad coached for 38 years and told me, ‘Coach the heart first, not just the player.’” COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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337. Michelle Dalton - Win with Grace, Lose with Grace - Lessons in Leadership
04/14/2025
337. Michelle Dalton - Win with Grace, Lose with Grace - Lessons in Leadership
In the latest episode of Coach 360: Beyond The Game, presented by 2Words Character Development, host Colton sits down with Coach Michelle Dalton, the girls athletic coordinator at Pasadena Bondi Intermediate and a seasoned coach and mentor, to discuss the profound impact of mindset in leadership, coaching, and personal development. Through years of experience, Michelle has cultivated a deep understanding of how mental resilience shapes both individual and team success. She shares invaluable insights on how coaches can develop a winning culture, inspire young athletes, and navigate challenges with a growth-oriented perspective. With over 16 years of coaching experience, Coach Dalton shares how the dynamics of middle school sports have evolved over the years, and how she continues to impact her athletes by instilling the core values of class, commitment, and character. Whether you’re a seasoned coach or new to the field, this episode is full of insights on fostering a positive team culture and helping students grow both on and off the court. Key Takeaways Building Character: Coach Dalton emphasizes the importance of teaching young athletes to “win with grace and lose with grace,” encouraging humility and respect regardless of the outcome. Values-Driven Coaching: Through the “Three C’s”—Class, Commitment, and Character—Coach Dalton fosters an environment of responsibility and growth. Adapting to Change: Over 16 years, she has seen shifts in student interests and demographics, but the core drive for success remains unchanged. Practical Leadership: Coach Dalton shares strategies for maintaining a positive, team-first culture, including daily reminders and consistent communication. Mentorship Matters: Reflecting on her own experiences as an athlete, she highlights the lasting impact of her coaches and the value of maintaining those relationships. Perseverance Through Challenges: Coach Dalton acknowledges that some seasons are about thriving, while others are about surviving, and both are valuable in shaping resilient athletes and leaders. Team Building for Middle School: She discusses the unique challenges of coaching middle school students, focusing on foundational skills and the joy of witnessing young athletes’ breakthroughs. CONTACT COACH DALTON: Memorable Quotes “We win with grace, and we lose with grace. It’s not about rubbing it in or feeling defeated—it’s about respect.” “Some years we thrive, and some years we survive, but every season has purpose.” “Class, commitment, and character—these are the pillars that guide our girls on and off the court.” "Discipline isn't about restriction; it's about creating the freedom to succeed." “Coaching middle school is about more than sports—it’s about teaching responsibility, teamwork, and respect.” “You don’t give up just because it’s tough. Next year could be your thriving year.” “The beauty of middle school sports is witnessing the ‘click’ moment when fundamentals fall into place.” COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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336. Paul Sharr - Sportsmanship and Accountability in Coaching - Elevating Student-Athletes Through Leadership
04/07/2025
336. Paul Sharr - Sportsmanship and Accountability in Coaching - Elevating Student-Athletes Through Leadership
Every coach has the opportunity to make a lasting impact, and Coach Paul Sharr, Athletic Director at Community ISD, is a prime example of what it means to lead with integrity and purpose. In this episode of Coach 360: Beyond The Game, Coach Sharr shares his approach to fostering leadership, instilling sportsmanship, and holding athletes accountable in a way that prepares them for success in life, not just sports. With over three decades of experience, Coach Sharr has coached at every level and understands that building a program isn’t just about championships—it’s about helping young people become their best selves. He emphasizes the power of mentorship, the importance of relational coaching, and why investing in athletes as individuals leads to long-term success. If you’re a coach, athletic director, or leader looking to create a positive and lasting influence, this episode is a must-listen. Key Takeaways Relationships Drive Success – Coaching is about fostering strong connections with athletes, staff, and the broader community to create meaningful impact. Sportsmanship is a Team Effort – Setting the standard for respect and accountability starts with leadership and extends to athletes, parents, and fans. Accountability Builds Leaders – Teaching athletes to take ownership of their actions instills valuable life skills that extend beyond the game. Winning Beyond the Scoreboard – The true measure of a coach’s success is found in the character and development of their athletes. Coaching is a Lifelong Influence – A coach’s words and actions shape young people far beyond their years in athletics. Standout Quotes from Coach Paul Sharr’s Episode “Coaching is about more than wins—it’s about shaping people.” “A coach’s influence doesn’t end when the game does.” “If we model respect, our athletes will too.” “The Texas Way isn’t just about sports—it’s about building character in everything we do.” “Accountability and sportsmanship aren’t just buzzwords; they’re the foundation of any great program.” Related Articles & Resources Sportsmanship Initiative – Founded by , , and , The Texas Way aims to enhance sportsmanship, reduce ejections, and foster positive relationships among coaches, athletes, officials, and fans. To coach, play, officiate, or support The Texas Way means you commit to the following three pillars: Respect For Others, Control of Self, and Spirit of Competition. Learn more at CONTACT COACH SHARR: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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335. Huddle Up With Coach Mackey - How to Prevent Burnout: 4 Keys to Staying in the Game for the Long Haul - Coaching Tips & Lessons
03/31/2025
335. Huddle Up With Coach Mackey - How to Prevent Burnout: 4 Keys to Staying in the Game for the Long Haul - Coaching Tips & Lessons
Burnout isn’t just about feeling tired—it’s the slow erosion of passion, purpose, and energy that can take even the best coaches out of the game. If you’ve ever found yourself drained, disconnected, or questioning if you can keep going, you’re not alone. In this episode of Coach 360: Beyond The Game, Host Colton Leonard visits with Coach Stephen Mackey as they dive into the real causes of burnout and outline a four-step process to help coaches finish strong instead of flaming out. Whether you’re a veteran coach or just starting your journey, these principles will help you stay energized, focused, and in the game for the long haul. Key Takeaways from the Episode Burnout happens slowly and then all at once. Recognizing the early warning signs—like emotional exhaustion, detachment, and a low sense of accomplishment—can prevent total burnout. Rhythm and intention matter. Without daily habits that fuel you, it’s easy to run on empty and lose sight of why you started coaching in the first place. Reflection combats recency bias. Bad weeks don’t define your career—taking time to reflect on your progress and wins keeps you grounded in reality. Refueling is non-negotiable. Just like a truck pulling a heavy load burns fuel faster, the more responsibility you carry, the more intentional you need to be about recharging. Focus on what truly matters. The best coaches aren’t just busy—they’re focused on the right work. Avoid distractions, set priorities, and align your efforts with your greater purpose. MORE ABOUT COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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334. Coach Ben Nicholas: Building Champions Beyond the Scoreboard - Coaching Leadership & Culture
03/24/2025
334. Coach Ben Nicholas: Building Champions Beyond the Scoreboard - Coaching Leadership & Culture
Every coach dreams of building a winning program—but what defines winning? Is it state championships and trophy cases, or is it developing young athletes into leaders who thrive beyond the game? In this episode of Coach 360: Beyond The Game, Coach Ben Nicholas, Athletic Director at Village Tech Schools, shares his journey from unexpected coaching opportunities to leading a 3A athletic program in a highly competitive region. Coach Nicholas has spent years shifting his school’s athletic mindset from a club team culture to a championship mentality, proving that resources don’t define success—culture does. If you’re a coach leading a smaller program, a team facing adversity, or looking to reinforce character development, this episode is packed with insights on leadership, athlete identity, and building a player-led culture that lasts. Key Takeaways Culture Is Greater Than Circumstances – Facilities and budgets don’t make champions—mindset does. Champions find a way, no matter the obstacles. Athletes Are More Than Their Sport – 99% of high school athletes don’t play beyond high school, meaning their identity must be built on who they are, not just what they do. Relationships Over Dictatorship Coaching – The best programs don’t run on fear-based leadership, but on mutual respect and understanding between athletes and coaches. Success Looks Different for Every Team – Progress isn’t always about championships—it’s about personal and team growth, learning to overcome adversity, and consistently improving. Coaches Are Still Students – Great coaches never stop learning. Who’s coaching the coaches? Seeking guidance, mentorship, and continuous improvement is essential for leading young athletes. Quotes from the Episode "Champions find a way—no excuses, no shortcuts, just solutions." "You are not defined by your sport. You have value beyond the game." "Coaching isn’t about telling athletes what to do—it’s about building relationships where they want to follow." "We may not have the biggest facilities, but we have the biggest heart—and that’s what wins." "Success isn’t measured by trophies, but by growth—on and off the field." Related Articles & Resources by 2Words – A leadership development curriculum designed to help student-athletes become leaders on and off the field. Custom-developed by 2Words, this 10-lesson course helps answer the common coach's question "How do I build a player-led team?" and provides coaches with the tools to do it. CONTACT COACH NICHOLAS: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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333. Huddle Up with Coach Mackey - How to Build a Championship Culture: 4 Steps to Defining Core Values in Your Program
03/17/2025
333. Huddle Up with Coach Mackey - How to Build a Championship Culture: 4 Steps to Defining Core Values in Your Program
Culture isn’t just a catchphrase on a locker room wall—it’s the foundation that defines who your team is under pressure. Every great program, from high school teams to college powerhouses, thrives on clear core values that guide athletes beyond the game. But how do you go from a list of words to a culture that actually shapes behavior? In this episode of Coach360: Beyond The Game, Coach Stephen Mackey lays out four essential steps to defining, teaching, and living out core values in a way that gets buy-in from your athletes. If you’re a coach starting a new program or looking to reset and strengthen your team’s culture, this episode gives you a proven framework to make core values come alive—not just for one season, but for years to come. Key Takeaways from the Episode Connect Core Values to Character Traits – The best values aren’t just words; they are anchored in character like grit, accountability, or humility. Define Values Through Commitments – Athletes need clear, action-based definitions so they can assess themselves and hold teammates accountable. Coach Core Values Like You Coach the Game – Just like X’s and O’s, values must be taught, reinforced, and practiced in different situations. Turn Core Values into a Mantra – A great catchphrase or team mantra helps players internalize and own their team’s identity. CONNECT WITH COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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332. Coach Cody Moore: Be Real & Control The Controllable: How Coach Moore is Building Leadership at Round Rock High
03/10/2025
332. Coach Cody Moore: Be Real & Control The Controllable: How Coach Moore is Building Leadership at Round Rock High
Every coach wants a player-led team, but how do you create a culture where athletes hold each other accountable, play for something bigger than themselves, and show up every day ready to compete? At Round Rock High School, Coach Cody Moore and Coach Jordan Gesh have built a football program centered around brotherhood, relentless effort, and above-the-line behavior—not just on the field, but in life. In this episode of Coach 360: Beyond The Game, Coach Moore and Coach Gesh discuss their turnaround season, shifting from a 4-7 record to 8-1 by focusing on culture over results. They share how self-reflection, accountability, and redefining leadership helped reshape their team, their coaching approach, and ultimately, their success. If you’re a coach looking to build a lasting culture that goes beyond the scoreboard, this episode is packed with practical strategies and coaching leadership insights. Key Takeaways from the Episode Self-Reflection is the First Step to Growth – Instead of blaming external factors, great coaches start with the person in the mirror and focus on what they can control. Culture Over Talent Wins Every Time – Shifting from focusing on wins and losses to building leadership and accountability made all the difference for Round Rock’s turnaround season. Brotherhood is a Choice – Players must actively choose to be part of the team culture, looking out for their teammates and holding themselves to a higher standard. Above-the-Line vs. Below-the-Line Behavior – A simple, powerful framework that helps athletes course-correct quickly and understand the impact of their actions. Accountability Starts with Leadership – Assistant coaches play a vital role in supporting head coaches, offering honest feedback, and ensuring everyone is aligned with the program’s values. Make Character Development a Priority – Round Rock’s BE REAL acronym (Brotherhood, Relentless Effort, Above the Line) is woven into everything they do—not just a poster on the wall. Invest in Kids Beyond the Game – The best coaches mentor, encourage, and love their athletes unconditionally, knowing that coaching is about building men, not just players. CONTACT COACH CODY MOORE: COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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331. Huddle Up with Coach Mackey: The 5 E’s of Leadership - Coaching Tips & Lessons with Coach Mackey - Coach Beyond The Game
03/03/2025
331. Huddle Up with Coach Mackey: The 5 E’s of Leadership - Coaching Tips & Lessons with Coach Mackey - Coach Beyond The Game
Coaching today isn’t the same as it was 10, 20, or 30 years ago. The landscape of youth development has changed, and adolescence now extends well beyond high school. As adolescence expands, today’s athletes need strong coaches more than ever. In this episode, Coach 360 host, Colton Leonard, welcomes back Coach Stephen Mackey for our special series "Huddle Up With Coach Mackey." Mackey introduces the Five E’s of Leadership—Empathy, Example, Expectation, Equipping, and Encouragement—as a game plan for maximizing impact on and off the field. If you’re looking to set high standards while still meeting young athletes where they are, this episode is for you. Key Takeaways from the Episode Adolescence is Expanding – Many young adults aren’t reaching full independence until 25, meaning coaches have an even greater responsibility to provide structure and mentorship. The Five E’s of Leadership – The best coaches lead through Empathy, Example, Expectation, Equipping, and Encouragement. Empathy Doesn’t Mean Soft – Understanding why athletes think and act a certain way helps coaches lead more effectively, not lower expectations. Set the Standard by Example – If you demand hard work, discipline, and excellence from your athletes, you must demonstrate it first. High Expectations Inspire Growth – Athletes don’t fear challenges; they thrive when they know a coach believes in them and equips them to rise to the occasion. Encouragement Fuels the Process – Without consistent encouragement, even the most disciplined athletes can burn out. The best coaches build up their players every step of the way. 2W PURPOSE STATEMENT PAGE: CONNECT WITH COACH MACKEY Stephen Mackey is a keynote speaker, and founder of 2Words Character Development. Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – he helps equip players, teams and organizations elevate their performance by building a culture of character. If you would like to connect with Coach Mackey, invite him to speak at an event, or receive his weekly encouragements texts, with all of his most current related links and information. COACH 360 IS PRESENTED BY: 2Words Character Development Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: Visit to learn more and for a free week of the curriculum. JOIN 2WORDS ON SPORTSYOU Interested in regular encouragement on the SportsYou platform? 2W has a dedicated page on sportsYou where we share encouragements for coaches and athletes 2-3 times a week! Use the access code C4CB-DN5T when prompted. The Texas Way Sportsmanship Initiative Interested in registering for The Texas Way? Join the initiative at: COACH 360 IS SPONSORED BY: ProMaxima PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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330. Kids with Character Win | Jamie McDougald | Girls AD and Head Volleyball Coach at Iola HS
12/18/2023
330. Kids with Character Win | Jamie McDougald | Girls AD and Head Volleyball Coach at Iola HS
Today, Coach McDougald tells us what it takes to be a championship team and lessons she has learned throughout her coaching journey. Email Address: Interested in connecting or taking the next step with 2Words Character Development? Let us know! Email Colton Leonard at: --- Visit to learn more and for a free week of the curriculum. PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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329. Coaching Girls vs Boys | Jack Bowles | Girls AC and Basketball Coach at Hooks High School
11/01/2023
329. Coaching Girls vs Boys | Jack Bowles | Girls AC and Basketball Coach at Hooks High School
Welcome to the Coach360 podcast! Today, Colton interviews coach Jack Bowles from Hooks High School. He has been coaching for over 30 years and in the last 6 years has recently made the switch from coaching Boys Basketball to Girls Basketball. We discuss the similarities and differences and advice he would give to other coaches. Read our written blog about this episode here: Key Takeaways from Episode 329 of Coach 360 Transitioning from Coaching Boys to Girls – Coaching boys and girls requires different approaches. Girls need to feel good to play well, while boys need to play well to feel good. Relationships Matter – Building trust and forming personal connections with athletes, both on and off the court, fosters a stronger, more engaged team. Attitude and Effort Define Success – The two controllable factors in sports and life are attitude and effort. Teams that embrace these values tend to overachieve both in competition and in their future careers. Faith in Coaching – Coach Bowles believes keeping one’s personal faith at the center of leadership can guide coaches and players through challenges, shaping not just athletes but responsible and high-achieving individuals. Embracing the Community – Hooks High School is a prime example of a strong sports culture that thrives on community support, tradition, and a shared vision of excellence. Adapting Leadership Styles – Coaching requires flexibility, self-awareness, and the ability to adapt leadership techniques based on the needs of the players and the team. Building Character Through Coaching – True success in coaching is measured not only in championships but in the long-term impact on student-athletes’ character and personal growth. --- Want to learn more about 2Words Character Development? Visit to learn more and for a free week of the curriculum. Or contact: --- PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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328. Strength from Within | Beau Blackard | Promaxima
10/27/2023
328. Strength from Within | Beau Blackard | Promaxima
Today we have a special guest on the podcast in the form on Beau Blackard from PMX Promaxima. Listeners will learn more about the organization and how they have set out to support coaches and school programs across the country. To learn more, visit . If you are a partner school of either Promaxima or 2Words, we want to know about it! Reach out to us and we would love to get mackey out on site to encourage your athletes. Email [email protected] --- PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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327. The Scoreboard Isn't Bigger Than Them | Marcus Bronson | AD Tri-City Prep, AZ
10/26/2023
327. The Scoreboard Isn't Bigger Than Them | Marcus Bronson | AD Tri-City Prep, AZ
In today's episode, Colton sits down with Coach Marcus Bronson of Tri-City Prep. Coach Bronson shares with us the importance of building relationships that lead to success for his athletes not just on the field but in their lives as well. We discuss his philosophy and passion of helping students become leaders and well-rounded adults. Connect with Coach: Learn more at PMX ProMaxima is your one stop shop for the ultimate fitness equipment solution. From strength to cardio, They manufacture a wide range of high-quality products made in the USA to maximize your teams performance. Experience the difference with PMX ProMaxima and see why thousands of athletes and schools trust them. Visit today to explore their catalog and elevate your fitness journey.
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326. If You Don't Love Them You Can't Coach Them | Myles Jackson | Lead Behavior Mentor, AD at Southwest Leadership Academy
08/24/2023
326. If You Don't Love Them You Can't Coach Them | Myles Jackson | Lead Behavior Mentor, AD at Southwest Leadership Academy
Coach Jackson has spent his career developing youth. As Head Basketball Coach and Lead Behavior Mentor for the school he shares with us some of his tactics for engaging students, building trust, getting them to open up, and being there for them when they need it the most. Email Address: Interested in connecting or taking the next step with us? Let us know! [email protected]
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325. Be a Blessing to Each Other | Ricky Meeks | AD and Head Football Center ISD
03/20/2023
325. Be a Blessing to Each Other | Ricky Meeks | AD and Head Football Center ISD
Today Coach Meeks dives into the pillars that changed the culture at Center High School taking them from 1-9 to 8-4 in just one season. We also discuss how to encourage your athletes in today's digital age. Email Address: Cell Phone: (903) 563-9784 Interested in connecting or taking the next step with us? Let us know! [email protected]
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324. Let's Go to Work | Jamin Savell | AD and Head Football Buffalo ISD
03/16/2023
324. Let's Go to Work | Jamin Savell | AD and Head Football Buffalo ISD
Today Coach Savell shares an encouraging message with us about how to push our athletes in practice and help them experience failure in a controlled environment. He's in his first year as an AD but is already doing great things at Buffalo ISD! Twitter: @coach_j_savell Email Address: Interested in connecting or taking the next step with us? Let us know!
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323. Family | Samantha Rakowitz | Girls AC at Sweeny HS
01/25/2023
323. Family | Samantha Rakowitz | Girls AC at Sweeny HS
Today we visit with Coach Sam Rakowitz from Sweeny High School. She grew up playing for Sweeny and is now coaching and raising her family there. She shares some of the valuable lessons her coaches instilled in her about being tough but fair and earning the respect of your athletes. Family is at the heart of everything they do in Sweeny. Email Address: Interested in connecting or taking the next step with us? Let us know!
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322. Relationships and High Expectations | Isaiah Region | Powerlifting Coach at Ballinger High School
01/23/2023
322. Relationships and High Expectations | Isaiah Region | Powerlifting Coach at Ballinger High School
Today, Coach Region walks us through how he built the powerlifting program at Ballinger High School from 6 to 60 in just under 3 years. He shares with us the importance of building relationships and setting high expectations with his athletes. Connect with Coach on Twitter @coachregeon or by email at Interested in connecting or taking the next step with us? Let us know!
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321. Player-Lead Teams | Justin Crow | AD at Elysian Fields ISD
12/09/2022
321. Player-Lead Teams | Justin Crow | AD at Elysian Fields ISD
Today we are spending time with Coach Justin Crow. He took over in his first ever Athletic Director/ Head Football Coach role in 2022 at Elysian Fields ISD. Today Coach goes over some of the challenges he faced as a first year head coach, the lessons that the kids learned after a hard season, and what it looks like to build player-lead teams vs coach-lead teams. Connect with Coach at Interested in connecting or taking the next step with us? Let us know!
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320. Success Class | Will Bass | Millsap HS
12/07/2022
320. Success Class | Will Bass | Millsap HS
Today Coach Will Bass shares with us the way Millsap ISD lives out their "Character First" mantra. One of the ways is with their offseason character program called Success Class. Listen in for more details on what this looks like and how they implement it. Catch up with Coach via Email at or Interested in connecting or taking the next step with us? Let us know!
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319. Discipline = Love | Dan Loyd | AD at Seymour HS
11/02/2022
319. Discipline = Love | Dan Loyd | AD at Seymour HS
Today we hang out with Coach Dan Loyd. He is the head football Coach and Athletic director at Seymour ISD. Coach has a passion for coaching kids hard and showing them they are loved just as much. Coach walks us through how he instills toughness in his players and how he helps athletes connect this character trait to life. Connect with Coach at: Interested in connecting or taking the next step with us? Let us know! [email protected]
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318. Picking Up Pennies | Jarrick Farmer | AD at Linden-Kildare High School
10/31/2022
318. Picking Up Pennies | Jarrick Farmer | AD at Linden-Kildare High School
Today we are hanging out with Coach Jarrick Farmer. He is the Head Football Coach and Athletic Director of Linden-Kildare High School. Coach shares with us the importance of stressing the details in your program and about their "Once a Tiger" mentorship program they have with community members and their athletes. Connect with Coach on Twitter: @coachjfarmer Interested in connecting or taking the next step with us? Let us know!
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317. It's Always 4th & 1 | John King | AD at Longview ISD
10/28/2022
317. It's Always 4th & 1 | John King | AD at Longview ISD
Today we interview Coach John King, Head football Coach of the Longview Lobos. Coach shares with us the Lobo's mentality that has lead to the programs success over the years along with some of the lessons he learned from his mentor Coach Pat Collins. He also gives us a brief update on what is going on at the Texas High School Coaches Association. To learn more visit: Interested in connecting or taking the next step with us? Let us know!
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316. Leave Them Better Than How You Found Them | Chad Tutle | AD/HFC Eldorado HS
10/27/2022
316. Leave Them Better Than How You Found Them | Chad Tutle | AD/HFC Eldorado HS
First year Athletic Director and Head Football Coach Chad Tutle joins us on the podcast today to talk through his journey to Eldorado High School. Coach emphasis the importance of a family environment and sacrificing for your neighbor. Connect with Coach Tuttle at: or on Twitter @chadtutle Interested in connecting or taking the next step with us? Let us know!
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315. Building New and Unexpected Leaders | Scott Funke | AD/HFC Smyer ISD
10/07/2022
315. Building New and Unexpected Leaders | Scott Funke | AD/HFC Smyer ISD
Today Coach Scott Funke from Smyer ISD is hanging out with us on the Podcast. When his district started an enrichment period, he saw it as an opportunity to start a leadership class for his athletes. He walks us through from the application process to the weekly content and everything in between. Connect with Coach at Interested in connecting or taking the next step with us? Let us know!
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314. Hiring Personalities that Fit & Teaching Kids to Win | Zac Quinlan | AD/HFC Farmersville ISD
10/03/2022
314. Hiring Personalities that Fit & Teaching Kids to Win | Zac Quinlan | AD/HFC Farmersville ISD
Coach Zac Quinlan, Athletic Director/Head Football Coach at Farmersville ISD, joins us on the podcast today. Coach gave some great insight into his hiring process and how to build a close team that cover each others weaknesses. We also discuss what it means to teach kids to win again after a series of tough seasons. Connect with Coach at Interested in connecting or taking the next step with us? Let us know! [email protected]
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313. Operate on Empty | Jeremy Hickman | AD/HFC at Fort Stockton ISD
09/26/2022
313. Operate on Empty | Jeremy Hickman | AD/HFC at Fort Stockton ISD
On this episode, Coach Jeremy Hickman, aka Mr. Intensity, shares with us his journey to Fort Stockton and some of the people that have influenced him along the way. As a first year head coach, he took these lessons he learned from many great coaches along the way and has come out of the gate swinging. Connect with Coach Hickman through email or on Twitter: @thecoachhickman Interested in connecting or taking the next step with us? Let us know!
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312. Society of Champions: Your Community Service Game Plan | Nic Williams | AD Booker HS
09/21/2022
312. Society of Champions: Your Community Service Game Plan | Nic Williams | AD Booker HS
Coach Nic Williams is the Athletic Director, Head Football Coach and Assistant Principal at Booker High school in the Texas panhandle. Coach shares their "Society of Champions" program and shares how they give back to their district and community. Connect with Coach Williams at: Interested in connecting or taking the next step with us? Let us know!
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311. Progress Not Perfection | Leandro Gonzales | AC/HFC South San Antonio HS West Campus
09/19/2022
311. Progress Not Perfection | Leandro Gonzales | AC/HFC South San Antonio HS West Campus
Today we are hanging out with Coach Leandro Gonzales from West Campus South San Antonio. Coach tells us about his program and what it was like getting the program started in the midst of the 2020 pandemic. Connect with Coach Gonzales on Twitter at: @coachgonzales11 Interested in connecting or taking the next step with us? Let us know!
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310. Using Your Community to Build Character | Cody McGuire | Bridge City ISD
04/25/2022
310. Using Your Community to Build Character | Cody McGuire | Bridge City ISD
Today we hang out with Coach Cody McGuire, Athletic Director of Bridge City ISD. He shares with us some of the foundational principles he has picked up along the way while playing and while coaching under his mentors. He also describes how he leverages his community members and the alumni to help build character with his athletes. Connect with Coach McGuire at: 940-782-3961 or New PE Character Development Curriculum Information: Three free Athletic Curriculum Lessons: Interested in connecting or taking the next step with us? Let us know!
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