Communication Strategy That Works podcast
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes. I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
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Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
12/19/2024
Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
As a new year approaches, there’s no better time to start something fresh and exciting. 2025 is the year to take that idea you’ve been mulling over and turn it into something meaningful — something that connects, inspires, and resonates. Podcasts are a powerful way to do just that, and I created the Start and Launch Your Audio Podcast Coached Programme to guide you through every step of the process, from concept to launch. In this podcast episode, I dive deeper into my bespoke Start Your Audio Podcast Masterclass giving you all the information you need to get started. So, let’s dive in.
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Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
12/13/2024
Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
If there’s one thing I’m truly passionate about, it’s the built environment. I believe that developments aren’t just about bricks and mortar—they’re about creating spaces where people feel at home, where communities grow, and where memories are made. That’s why I love what I do. Some of you who listen may know that Placemaking Communications is my passion, and it’s all about helping developers and communities connect through meaningful, thoughtful communication. It’s not just about promoting a development; it’s about crafting a story and building a sense of identity that turns a project into a place people love. In this episode I speak about what it is, why it matters, and why you need a strategy. So, let's dive in!
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Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
12/05/2024
Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books. Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s something different about diving into a well-researched book. It’s like having an in-depth conversation with an expert—a chance to explore their ideas fully, understand the stories behind their strategies, and learn lessons that stick. So I am mixing up podcast learning with a book review a ‘pook’ review? Anyway, that’s why I’ve decided to review a book on this blog once in a while. It’s a way to hold myself accountable for making time to read, but also to share the insights I discover with you. Whether you’re looking for practical tips, big-picture inspiration, or just a spark of curiosity, I hope these reviews will bring you something valuable. This month, I’m kicking things off with Jonah Berger’s "Contagious: Why Things Catch On." It’s one of the top 2024 books for anyone interested in marketing, communication, or understanding why some ideas and products take off while others don’t. So, let’s dive in and explore what makes "Contagious" such a must-read—and how it can help us all create messages that stick.
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Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
11/07/2024
Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the housing agenda in the UK. As some of you who listen regularly will know, my consulting business focuses on providing communication strategies for built environment projects and firms. Our big area of expertise is placemaking communications and this means simply, telling the story of places where people live, in particular, new and emerging places that may not have an established identity, like an existing town or city. So today I give an overview of how film can be used as part of your communication strategy, using a case study from my work, bringing places and communities to life and changing a negative narrative into a positive one. So, let’s dive in!
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Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
10/25/2024
Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
I’ve worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don’t get me wrong this is essential for a startup, but it’s not the only tool in the toolkit. But, public relations isn't just about media coverage—it’s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for partnerships. The challenge? As a newcomer without a well-known brand, breaking through the noise requires creativity and persistence. The good news is that even on a tight budget, you can build a PR strategy that maximises your resources. Today I share 6 tips for success. Let’s dive in!
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Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
10/03/2024
Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless. This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman. For communication and PR professionals, the pressure to be constantly “on,” to think quickly, and to maintain a positive image for both themselves and their clients can take a toll on mental well-being. As someone who works remotely all the time, the resilience to deal with things sometimes gets thin. In this episode, I will unpick my conversation with Amanda in more detail and explore why mental well-being is vital in PR, the unique challenges that arise from dealing with difficult situations, and how to develop strategies for maintaining balance. So, let’s dive in!
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Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
09/26/2024
Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I’ve seen firsthand how vital it is to identify and manage potential problems before they escalate into full-blown crises. It’s an area I’ve dedicated much of my focus to, helping organisations develop proactive strategies to address emerging issues and protect their reputations. In a recent conversation with Amanda Coleman, we discussed some shared experiences in crisis communication, but this is a topic I’m deeply invested in myself. I wanted to share my perspective on why effective issues management is essential for any organisation and what I’ve learned throughout my career. So, let’s dive in!
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Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
09/12/2024
Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman shares her incredible journey, starting as a journalist and transitioning into key roles in the public sector, including her time at the Environment Agency and Merseyside Police. Amanda brings valuable insights from her extensive experience, including the pivotal role she played during the 2017 Manchester Arena terrorist attack. In this conversation, Amanda emphasises how crucial crisis communication is in shaping operational responses and why organisations need clear communication plans that focus on empathy and authenticity. She also breaks down the impact of social media on crisis management and why it's essential to be ready for rapid response in today’s fast-paced world. Whether you're in communications, crisis management, or simply curious about what it takes to navigate through tough situations, this episode is packed with takeaways you won't want to miss! So, let's dive in!
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EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
08/29/2024
EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its optimal positioning within a business. So, let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
08/22/2024
Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
07/05/2024
Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to confusion and missed opportunities. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
06/27/2024
Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient workflows, better creative outputs, and ultimately, more successful campaigns. So if you're a project manager or leader listening today and want to create more value from your partners, or you’re a consultant who wants to guide your clients better, this one is for you! So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
05/02/2024
Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
04/25/2024
Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce positive transformation. How to get in touch with Jo: LinkedIn: Links: LinkedIn post on the meaning of 'learning' Executive Coaching services: Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
04/04/2024
Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so good. Today I delve into this topic with a focus on crisis management and stakeholders and give tips on what to think about before you start, whatever your programme. Let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 151. Rerun: People do business with people, not brands
03/28/2024
Ep 151. Rerun: People do business with people, not brands
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 150. Deep Dive on Building Relationships That Matter
03/21/2024
Ep 150. Deep Dive on Building Relationships That Matter
Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience. Surprisingly, this critical aspect often remains shadowed, tucked away from the spotlight in PR and communication strategies. Yet, its power to amplify and underpin a campaign's success is undeniable. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
02/29/2024
Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 148. 4 Ways to Implement AI into your Workflow
02/22/2024
Ep 148. 4 Ways to Implement AI into your Workflow
Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
02/15/2024
Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B Marketing Awards after delivering a four-figure ROI for their AI adoption work. So let's dive in! Links mentioned in this episode: Descript - Fireflies - Japer - ChatGPT Team - Microsoft CoPilot - Follow Ben on LinkedIn:
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Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts
02/01/2024
Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts
Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let’s dive in! Links mentioned today: Track your success with my free measurement framework:
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Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement
01/25/2024
Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement
Building on the recent Deep Dive with Adam Driver and January’s measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns. Let’s dive in! Links mentioned today: Deep Dive with Andy Barr:
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Ep 144. Deep Dive with Adam Driver - Demystifying SEO
01/18/2024
Ep 144. Deep Dive with Adam Driver - Demystifying SEO
Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a ‘channel neutral, sector agnostic’ way, focusing on the audience(s) much like me! So we chat about a LOT of things including starting a business in a pandemic, measurement and evaluation and, of course, he provides us with a simple approach to getting started with SEO. So let’s dive in! Links mentioned in this episode: Find out more about his SEOhhh™️ and LinkedIn coaching at . Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
12/28/2023
Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one. It'll certainly come in handy the next time you embark on your creative journey! Simply click on the tags for a full description of each stage. Let's dive in! Links in this episode: Andy Green's book: https://www.amazon.co.uk/Creativity-Public-Relations-PR-Practice/dp/0749456507 Lateral Thinking book: https://www.amazon.co.uk/Lateral-Thinking-Creativity-Edward-Bono/dp/0241257549/ref=sr_1_3?crid=18UZVINHMZI48&keywords=lateral+thinking+debono&qid=1702034408&s=books&sprefix=lateral+thinking+de%2Cstripbooks%2C74&sr=1-3 Thinking hats book: https://www.amazon.co.uk/Six-Thinking-Hats-Edward-Bono/dp/0241257530/ref=sr_1_1?crid=2IAB8XJE17AZ8&keywords=six+thinking+hats&qid=1702034439&s=books&sprefix=6+hats%2Cstripbooks%2C68&sr=1-1 For more broader understanding of how we think: Thinking Fast and Slow by Daniel Kahneman https://www.amazon.co.uk/Thinking-Fast-and-Slow/dp/B006QXGLA8/ref=sr_1_1?crid=AFOYJK5Y3CCZ&keywords=thinking+fast+and+slow+by+daniel+kahneman&qid=1702034530&s=books&sprefix=thinking+fast+and+slow%2Cstripbooks%2C73&sr=1-1 Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
12/21/2023
Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess. Here are a couple of things you may not know to weave into your strategy Let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds
12/14/2023
Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds
As we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. So this month Helen and I kick things off by covering a variety of subjects around where to get your inspiration from to how to unboring your content, with some interesting examples thrown in! is an award-winning social media expert trainer, international speaker on TV, radio and , avid doodler and founder of Comms Creatives. She’s helped hundreds of corporate comms pros in organisations such as BBC Studios, Macmillan Cancer Support, and Manchester City Council to: inject much-needed creativity into their social media increase their online reach and engagement and have lots of fun in the process! Through her business Comms Creatives she’s on a quest to bring inspiration, support and most importantly – creativity back to your life and work as a comms pro. So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 140. The Importance of Customer Feedback in Brand Reputation Management
11/16/2023
Ep 140. The Importance of Customer Feedback in Brand Reputation Management
Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service. How does this relate to PR - well it's about public perceptions and how we can influence opinion so intrinsically linked in fact. So today I am exploring the significance of customer feedback and three actionable steps to succeed in this critical area. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep139. Brand reputation, Gen Z, and honesty in communication
11/09/2023
Ep139. Brand reputation, Gen Z, and honesty in communication
Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 conversation starters to have honest and transparent communication around ESG. In today's fast-paced and socially conscious world, brand reputation has become a crucial element for an organization's success. The incredible influence of Gen Z, the demographic cohort that follows Millennials, is shaping the reputation landscape. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
11/02/2023
Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues. Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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Ep 137. How AI is Changing the Game in PR and Comms
10/26/2023
Ep 137. How AI is Changing the Game in PR and Comms
Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?' In this episode, we will delve into the various ways AI can be used in public relations, not listing the tools but the how - focusing on three key areas: sentiment analysis, chatbots, and automated content creation. These AI-powered tools are revolutionising the PR & Comms landscape, enabling us to gain deeper insights, engage in real-time conversations, and streamline content creation processes. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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