Communication Strategy That Works podcast

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes. I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.

Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business 04/04/2024

Ep 151. Rerun: People do business with people, not brands 03/28/2024

Ep 150. Deep Dive on Building Relationships That Matter 03/21/2024

Ep 149. Unlocking Success: Skilling Up in and refreshing your skills 02/29/2024

Ep 148. 4 Ways to Implement AI into your Workflow 02/22/2024

Ep 147. Deep Dive with Ben Lee: Embedding AI into your team 02/15/2024

Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts 02/01/2024

Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement 01/25/2024

Ep 144. Deep Dive with Adam Driver - Demystifying SEO 01/18/2024

Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality 12/28/2023

Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one. It'll certainly come in handy the next time you embark on your creative journey! Simply click on the tags for a full description of each stage. Let's dive in! Links in this episode: Andy Green's book: https://www.amazon.co.uk/Creativity-Public-Relations-PR-Practice/dp/0749456507 Lateral Thinking book: https://www.amazon.co.uk/Lateral-Thinking-Creativity-Edward-Bono/dp/0241257549/ref=sr_1_3?crid=18UZVINHMZI48&keywords=lateral+thinking+debono&qid=1702034408&s=books&sprefix=lateral+thinking+de%2Cstripbooks%2C74&sr=1-3 Thinking hats book: https://www.amazon.co.uk/Six-Thinking-Hats-Edward-Bono/dp/0241257530/ref=sr_1_1?crid=2IAB8XJE17AZ8&keywords=six+thinking+hats&qid=1702034439&s=books&sprefix=6+hats%2Cstripbooks%2C68&sr=1-1 For more broader understanding of how we think: Thinking Fast and Slow by Daniel Kahneman https://www.amazon.co.uk/Thinking-Fast-and-Slow/dp/B006QXGLA8/ref=sr_1_1?crid=AFOYJK5Y3CCZ&keywords=thinking+fast+and+slow+by+daniel+kahneman&qid=1702034530&s=books&sprefix=thinking+fast+and+slow%2Cstripbooks%2C73&sr=1-1 Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/29163143

Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy 12/21/2023

Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds 12/14/2023

Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds As we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. So this month Helen and I kick things off by covering a variety of subjects around where to get your inspiration from to how to unboring your content, with some interesting examples thrown in! is an award-winning social media expert trainer, international speaker on TV, radio and , avid doodler and founder of Comms Creatives. She’s helped hundreds of corporate comms pros in organisations such as BBC Studios, Macmillan Cancer Support, and Manchester City Council to: inject much-needed creativity into their social media increase their online reach and engagement and have lots of fun in the process! Through her business Comms Creatives she’s on a quest to bring inspiration, support and most importantly – creativity back to your life and work as a comms pro. So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/29036528

Ep 140. The Importance of Customer Feedback in Brand Reputation Management 11/16/2023

Ep139. Brand reputation, Gen Z, and honesty in communication 11/09/2023

Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation 11/02/2023

Ep 137. How AI is Changing the Game in PR and Comms 10/26/2023

Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change 10/19/2023

Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coach. She works with leaders, managers and teams, who want help during times of upheaval, and she does this through her business Twist Consultants. Jo's worked with lots of people over the years, she has worked across tech transport, healthcare, media, and service industries, helping them create change for the better for many, many years. By focusing on the fundamentals of human change, Jo's specific approach is designed to help minimise organisation disruptions in times of change. And we talk about everything today, mostly about Jo's squiggly career and how that can lead to really rounded skill sets. She talks about what big changes and how any kind of change can affect people in an organisation. Plus, she shares some tips and links with us all that Jo has her own podcasts coming out in 2024. Let's dive in. How to get in touch with me: LinkedIn: Twitter/X - @jotwis Links mentioned in this episode: Twist Consultants Wellbeing and Change Report Further info: Wraw (Workplace Resilience and Wellbeing): Health and Safety Executive - 6 management standards - Get started on improving listening skills (blog post): Wellbeing and resilience report for SMEs: Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/28354682

Ep 135. Autumn comms hacks; how to make the most of your time 10/12/2023

Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers 07/13/2023

Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide 07/06/2023

Ep132. Turning Customer Problems Into Campaign Ideas 06/29/2023

Ep 131. Empathy and Integrity: Keys to Successful Communication 06/22/2023

Ep 130. Why now is the time to use audio content as part of your strategy 06/15/2023

Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends 06/08/2023

Ep 128. RERUN! How not to fail at comms: A simple measurement framework 06/01/2023

Ep 128. RERUN! How not to fail at comms: A simple measurement framework One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it’s impossible to know where to focus your energy and resources. Lots of people trip up on this first step. Many growing businesses struggle to generate enough revenue to keep their doors open. Even the most successful businesses often operate on a thin financial margin, making it difficult to invest in or make a case for the marketing, advertising, and customer service that can drive more business and increase sales. Just as you wouldn’t drive without checking your rearview mirror, you shouldn’t launch a marketing campaign without knowing where you are along the road. So, in today’s podcast, I’m going to share a simple tool that will enable you to track your comms and measure how it performs, thus improving your outcomes. Let’s dive in! Links mentioned in today’s episode: Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/27012975

Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy 05/25/2023

Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase customer engagement, and ultimately drive business growth. So, join me as I connect with industry expert, Ayo Abbas, who shares her insights and experiences in designing result-driven campaigns that truly make a difference! Ayo Abbas is an award-winning built environment marketing consultant and was recently named as the overall winner for the Digital Woman of the Year Awards 2022. She has worked in B2B marketing for 21+ years’ and has worked with many of the world’s leading engineering and design firms including Arup, Mace and Ramboll working on marketing projects such as the Olympic Park transformation, the redevelopment of Birmingham New Street Station and King’s Cross Rail and Underground stations. She also led a marketing team of five at an ed-tech scale-up in 2019. In February 2020, Ayo founded her own consultancy business, Abbas Marketing, offering marketing strategy and content creation services to a plethora of firms both large and small. We cover: Ideas vs Execution Top tips Skills Planning tools Lots of examples! Let’s dive in! Links in this episode: Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/26925795

Ep 126. How to start a podcast - a 10 point checklist 05/18/2023

Ep 125. RERUN! Why we need to set strategic goals 05/11/2023

Ep 124. Getting into your (work) flow with your comms planning 04/27/2023

Ep 124. Getting into your (work) flow with your comms planning Workflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client about how we can make our case study development more efficient rather than undertaking hour-long calls. We discussed workflow systems as a way of collating and sharing information. I also use workflow for administering my podcast and for planning content. A PR team, in particular, can benefit greatly from workflow management in client work. Being able to assign tasks, track progress, and collaborate efficiently can help the team work more effectively and ultimately provide better results to clients. Additionally, workflow management can reduce the chance of errors and miscommunications, leading to a smoother and more streamlined team workflow overall. So today I delve into how workflow can be used not just for project management but in our everyday work as Comms professionals. I cover: - What workflow is - Examples of how it can be used - Tips on raising this with clients and stakeholders as a way of being more efficient - How automation and workflow are game changers for content generation Let's dive in. Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. /episode/index/show/communicationstrategythatworks/id/26645991

Ep 123. Making it count; are you getting value from your event strategy? 04/20/2023

Communication Strategy That Works podcast

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