Content Inc with Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
info_outline
Knowing When a Chapter Is Ending (Pausing this Podcast)
01/05/2026
Knowing When a Chapter Is Ending (Pausing this Podcast)
How do you know when it’s time to move on, even when nothing looks broken? In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many capable people stay in roles that no longer fit, how loyalty can turn into a trap, and why understanding the system and chapter you’re in is critical to knowing what comes next. Joe also shares why he’s choosing to pause the Content Inc. podcast and what he’s thinking about as he enters what he’s calling his “third chapter.” This episode is about awareness, agency, and giving yourself permission to pause without burning everything down. In This Episode, Joe Covers: Why most people don’t struggle because they’re in the wrong chapter, but because they don’t realize a chapter has ended The difference between external endings and quiet internal shifts Why successful people often stay too long in roles that no longer fit How loyalty to past identities and expectations can hold us back What we can learn from Michael Jordan about closing chapters and starting new ones Why chapters later in life require different rules than earlier ones The importance of understanding the system and stage you’re currently in Why a pause is not quitting, but a way to regain clarity and agency Joe’s decision to pause the Content Inc. podcast and what that means going forward Key Takeaway You don’t need a dramatic ending to begin a new chapter. Often, the most important step is simply recognizing where you are in the story and whether the role you’re playing still fits. A Question to Sit With What are you continuing right now because it still works, even though it no longer fits? Final Note This is the final episode of Content Inc. for now. Thank you for listening, and for trusting Joe with your time over the years. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook:
/episode/index/show/contentinc/id/39566210
info_outline
Two Storytelling Lessons from My Grandfather (527)
12/22/2025
Two Storytelling Lessons from My Grandfather (527)
In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It’s a deeply personal reflection on growing up around his grandfather’s funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years. At the heart of the episode is a simple truth. Great storytelling is not about performance or persuasion. It’s about service, empathy, and meaning. Through one powerful story from the Great Depression and a set of foundational content marketing principles, Joe reminds us why helping first and communicating well still matter more than ever. This is a no-video episode, shared intentionally as a reminder of how far the podcast has come and what has remained constant. What You’ll Learn in This Episode Why helping others is the foundation of meaningful business How a single story can communicate values better than any strategy deck What great storytelling actually does for trust and connection Why usefulness always beats interruption in marketing The core Content Inc. beliefs that still hold true more than a decade later Key Takeaways Helping people is not separate from business. It is the business. Storytelling works best when it is grounded in empathy and service. Content is more important than the offer. Trust is built over time through consistency, usefulness, and direct communication. Brands can be copied. The way you communicate cannot. Content Inc. Principles Mentioned The content is more important than the offer Customer relationships do not end with the transaction Being the content is more important than surrounding the content Focus on what the customer wants, not just what you have to sell Build your content on owned platforms, not rented land Culture comes before strategy Customers want inspiration, not sales messages About This Episode This episode originally aired on December 16, 2014. It is being reshared to mark the anniversary of Joe’s grandfather’s passing and to close out the year with a reminder of why Content Inc. exists in the first place. There will be no new episode next week. Content Inc. returns with all-new episodes on the first Monday of 2026. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39444065
info_outline
Creators: Time to Say No (526)
12/15/2025
Creators: Time to Say No (526)
In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing. After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen… even the stuff we complain about. And the longer we avoid questioning it, the more permanent it becomes. This episode will help you get honest about what no longer fits, and give you a simple framework for letting a few things go. What You’ll Learn Why creators keep doing things they don’t enjoy The uncomfortable truth that nobody is forcing you to continue How “defaults” become invisible commitments in your business Why change feels hard even when the decision is simple A practical method to assess what still belongs in your life and business How to pause something for 30 days to get clarity Why your language (“have to” vs. “choosing to”) shapes your choices A quarterly habit that keeps your work aligned with your goals Key Ideas From the Episode Most creators are not trapped. They are simply continuing things they never reevaluated. Relief is powerful data. If stopping something feels good, pay attention. If you wouldn’t start it again today, it may not belong in your business anymore. Nothing has to be broken for something to be finished. The hardest part of change is admitting that nobody was making you stay. Try This Week’s Exercise Create a Still-Doing List of anything you no longer enjoy. Ask: Would I start this again today? Pause one thing for 30 days and track how you feel. Shift your language to: “I’m choosing to continue.” “I’m not ready to stop yet.” Revisit all of it every quarter. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39368585
info_outline
Gratitude As Competitive Advantage (525)
12/08/2025
Gratitude As Competitive Advantage (525)
In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now. Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board. Gratitude, Joe argues, is not soft or optional. It is a strategic mindset that fuels clearer thinking, better decisions, and more resilience. Complaining drains energy and momentum. Gratitude restores both. He closes with a simple, practical gratitude checklist you can use daily, weekly, and during tough moments to shift your mindset and strengthen your creator journey. Gratitude Checklist from the Episode Daily • List three things that went right today. • Reframe one complaint into something that is still working. • Thank one person out loud for something specific. • Use a small routine as a gratitude trigger. Weekly • Send one short note to someone who made a difference for you. • Celebrate one tiny win you would normally overlook. • Write down one lesson you learned from something hard. When life gets tough • Ask yourself, “What can I still control?” • Find one part of the situation that can make you better. • Notice one physical ability you still have and appreciate it. If you want to take the next step, try one or two items from the checklist this week. Small habits compound quickly. ------ If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39278780
info_outline
The Misogi Quarter (524)
12/01/2025
The Misogi Quarter (524)
In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don’t need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It’s called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder. What Joe Covers in This Episode 1. The MarketingProfs Moment Joe reflects on his recent keynote in Boston — a talk unlike anything he’s given before — and how the concept of the Misogi resonated deeply with marketers and creators who are feeling scattered and overwhelmed. 2. What a Misogi Really Is A Misogi is traditionally the one “almost impossible” challenge you choose each year. Joe explains why creators don’t need annual heroics…they need a concentrated season of focus. 3. Why a Misogi Quarter Works Creators today are overloaded with choices and distractions. A ninety-day Misogi cuts through the noise: One clear goal One finish line One season of intense focus One accountability partner 4. How to Pick the Right Misogi Joe shares examples of goals that work — and ones that don’t. The key is specificity, measurable outcomes, and meaningful discomfort. 5. The Weekly Rhythm Success comes from a simple cadence: plan, execute, measure, and adjust. Joe explains how to structure your week so the Misogi gets your best energy. 6. Why Identity Is the Real Reward Completing a Misogi Quarter isn’t about checking a box. It’s about becoming the kind of creator who finishes. The confidence and momentum you build shape everything that comes next. Key Takeaways Big breakthroughs come from focused quarters, not scattered years. A Misogi must be specific, uncomfortable, and measurable. Guard your time. Make the Misogi the appointment you never reschedule. Accountability is essential. Tell one person. The identity you create in ninety days matters more than the project itself. Links If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39181350
info_outline
Two-Part Belief System for Entrepreneurs (523)
11/24/2025
Two-Part Belief System for Entrepreneurs (523)
In this episode, Joe revisits an old article he wrote six years ago about Apple’s Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed. Joe shares how belief powered Apple’s turnaround in 1997 and how the same kind of belief shows up in the creators and entrepreneurs who persist through uncertainty. But he also explains why belief, on its own, can drift into ego and self-focus if it is not directed toward helping someone else. Through personal stories from Junta42, Content Marketing Institute, the Tilt, and the early launch of Content Entrepreneur Expo, Joe walks through the moments when his belief wavered and the exact thing that brought it back: returning his attention to the people he was trying to help. This episode introduces a simple but powerful system. Belief is the engine. Service is the direction. Creators who believe they can help someone else always find their footing again. They always know what to do next. And in an age when AI can manufacture almost anything, this combination of belief and service becomes the one advantage that cannot be automated. What You Will Learn: Why belief matters more than talent Why belief alone is not enough How Apple changed direction through purpose and conviction How Joe rebuilt belief during difficult seasons The simple system that can guide creators through any uncertainty Why focusing on the person you serve is the ultimate reset Mentioned in This Episode: Apple’s Think Different campaign Eddie Murphy documentary Junta42 Content Marketing Institute The Tilt newsletter Content Entrepreneur Expo If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39045125
info_outline
The Last Creator Moat Is Being Known (522)
11/17/2025
The Last Creator Moat Is Being Known (522)
In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized. The last remaining moat is being known personally by real people. Joe explains why the strongest creators of the next decade will not be the ones with the biggest follower counts, but the ones with the deepest human relationships. He walks through the mindset shift creators must make as algorithmic reach becomes less reliable and as synthetic content becomes indistinguishable from human work. Direct touchpoints such as email, SMS, private communities, and membership spaces become essential because they form the relationship infrastructure that cannot be automated away. Joe also talks about why creators need to take those relationships offline. Real trust happens in rooms, not feeds. A handshake, a conversation, a shared meal, or a small gathering builds connection at a level AI cannot mimic. He highlights real examples of creators who already excel at this, including Andy Crestodina, who brings people together at every event he attends, and Brian Piper, who sets up intentional meetups and one to one conversations long before he arrives onsite. This episode is a call to action for creators who believe the window is closing. If everything online can be copied, then the only thing that cannot be replicated is your humanity. The real opportunity right now is to build a moat of human connection that endures long after algorithms shift and synthetic content takes over. What You’ll Learn: Why AI will make most online content instantly replicable How platforms could create synthetic versions of top creators Why direct touchpoints matter more than followers How offline interactions become a long term moat Examples of creators who already practice this well Why being known will outlast any technological disruption Mentioned in This Episode: Andy Crestodina Brian Piper The role of events, meetups, and small gatherings in creator strategy If you want more insights every Friday morning, subscribe to Joe Pulizzi’s Tilt newsletter at . Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/39045100
info_outline
Please Don't Do This in 2026 (521)
11/10/2025
Please Don't Do This in 2026 (521)
In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It’s not about doing more... it’s about doing less but with intention. Joe calls this episode “The Creator Reset.” It’s about identifying what you don’t want to do anymore — the habits, platforms, clients, or patterns that drain your energy or pull you off mission. Once you stop doing those things, you can finally see what truly lights you up and what you actually want to build. Then comes the challenge: choose one Misogi goal — a bold, 90-day commitment for the first quarter of the year. Go all in. That’s it. One focus. One mission. The rest can wait. This is how you change your life, your business, and your sense of freedom...not with more resolutions, but with ruthless clarity. Key Takeaways The most powerful question you can ask right now: What do I not want to do anymore? Clarity comes from subtraction, not addition. Focus on what truly lights you up — one thing that makes sense for where you are and where you’re going. The Misogi goal: one impossible-but-meaningful challenge for the next 90 days. Eliminate everything that doesn’t serve that goal. Next Steps Write down: What you refuse to keep doing in 2026. What you want to build — the thing that still excites you. One Misogi-level goal for Q1. Then block your calendar and start living it. 👉 Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/38942765
info_outline
3 Content Strategies Before the AI Window Closes (520)
11/03/2025
3 Content Strategies Before the AI Window Closes (520)
In this episode, Joe explores what happens after the “three-year window” closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance. Key Points: 1. Build a Small Tribe with Purpose Forget chasing scale. The next era belongs to creators who build small, mission-driven communities rooted in shared values and purpose. Machines can copy your voice, but not your meaning. 2. Turn Your Process into the Product When content becomes infinite, your process becomes the value. Show how you work. Let your audience inside. Sell access to your system, not just your outcomes. 3. Name Your Focus In the Age of Abundance, clarity wins. Choose one word that defines what you stand for — and repeat it everywhere. If you don’t define your focus, the algorithm will do it for you (and probably get it wrong). Takeaways: Abundance shifts value from creation to connection. Meaning, trust, and shared experience will become priceless. The future belongs to creators who build direct relationships and stand for something clear. Quote of the Episode: “When everything is abundant, trust becomes priceless.” 👉 Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/38834630
info_outline
Three Non-Obvious Moves for Creators Right Now (519)
10/27/2025
Three Non-Obvious Moves for Creators Right Now (519)
Joe Pulizzi goes deeper into his “three-year window” theory and shares three unconventional strategies creators can use to build real connection before AI changes how audiences find and consume content. These moves — collaboration, physical experiences, and shared memory — create the kind of trust algorithms can’t replicate. Key Takeaways: Turn your audience into collaborators. Your audience doesn’t just want to consume — they want to contribute. From small communities to co-created projects, inviting people into the process builds belonging and loyalty that AI can’t imitate. Take a piece of your content offline. In a world flooded with digital noise, physical experiences become priceless. Whether it’s a print newsletter, local meetup, or tangible product, real-world touchpoints build trust and deepen connection. Create a memory layer. Shared history is your ultimate moat. Celebrate milestones, reference old content, and recognize long-time followers. Nostalgia and continuity form emotional glue that keeps your audience coming back. Mentioned in this Episode: CEX VIP Group — Matt White, — blending online presence with real-world experience — celebrating shared history Quote of the Episode: “AI can copy your style and tone, but it can’t fake history.” 👉 Get Joe Pulizzi's new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/38761190
info_outline
Hey Content Creators: Our Three-Year Window Is Here (518)
10/20/2025
Hey Content Creators: Our Three-Year Window Is Here (518)
This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight. But this episode isn’t just a warning. It’s a call to action. Joe explains how independent creators can use this time to build deeper trust, stronger communities, and direct ownership of their audiences. Those who act now will have the most valuable currency in the coming AI-driven era: human connection and control. Key Takeaways The 3-Year Window: AI-generated and AI-selected content will soon dominate consumer experiences...creators must act before that shift fully arrives. Audience Ownership Matters: Algorithms can disappear, but email lists, communities, and owned channels can’t be taken away. Human Connection Wins: Authentic voice, story, and consistency will always beat synthetic content. Now Is the Time: These next few years will define who thrives and who gets left behind. 👉 Get my new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/38619480
info_outline
The Rise of the Fakes (517)
10/13/2025
The Rise of the Fakes (517)
Joe Pulizzi is back from London—and he’s got a story that will change how you think about the future of creation. After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared. In this episode, Joe explores: Why audiences no longer care whether content is created by humans or machines How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can “live forever” through data and digital models The profound opportunity this new world presents for independent creators Joe argues that while AI-generated “fakes” are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning. This episode connects deeply to the message behind Burn the Playbook: In a world where everything is automated, authentic ownership is your unfair advantage. Listen in and ask yourself: Would you rather connect with the reals… or are you ready to embrace the fakes? 👉 Get my new book Burn the Playbook: Subscribe to Content Inc. here -
/episode/index/show/contentinc/id/38528710
info_outline
500 Weeks, Zero Excuses (516)
10/06/2025
500 Weeks, Zero Excuses (516)
This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency? In this episode, I break down the keys that made it possible: Consistency builds trust. Showing up week after week, no matter what. Partnership makes the journey sustainable. The right collaborator keeps things fun and accountable. Community comes before content. People return for the connection, not just the information. Evolving with a steady premise. Adapting to new trends while staying anchored in a core promise. Whether you’re five episodes in or fifty issues into a newsletter, this episode will remind you why the long game matters and how to play it. 👉 Listen to This Old Marketing’s 500th episode here: or watch on YouTube at https://www.youtube.com/@ThisOldMarketing 👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/
/episode/index/show/contentinc/id/38408295
info_outline
The Power of 15 Seconds (515)
09/29/2025
The Power of 15 Seconds (515)
For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now? This week, Joe shares how a post from Jonathan Mast reshaped his perspective: “If you can’t explain how you make people’s lives better in 15 seconds or less, you’re invisible in today’s short attention span economy.” That idea forced Joe to simplify his answer, sharpen his Tilt, and land on a powerful, clear statement of purpose: I help entrepreneurs and creators find meaning, freedom, and wealth. In this episode, you’ll learn: Why clarity beats complexity every time How a 15-second message opens the door to deeper conversations The question you need to answer to sharpen your own Tilt Joe also challenges you directly: Can you explain how you make people’s lives better—in 15 seconds or less? If this resonates, you’ll find more like it in my new book Burn the Playbook. I’d love your support in spreading the word. Burn the Playbook (buy directly from Joe) - Please leave me a review here: Burn the Playbook (Amazon Kindle) -
/episode/index/show/contentinc/id/38369295
info_outline
Small Habits, Big Success (514)
09/22/2025
Small Habits, Big Success (514)
This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career. These aren’t flashy moves. They’re small, repeatable habits that paved the way for everything else: Writing down financial goals and reviewing them daily Getting on the same page with my wife from the very beginning Building community through a single non-profit cause Doing the uncomfortable things...introducing myself, going to the event, investing in new skills Creating something every day (even if it’s just a sentence) Sending thank-you notes and always following up Asking my network how I could help them Leading with service first Individually, they seem minor. But together, they created the foundation for every big success I’ve had. If this resonates, you’ll find more like it in my new book Burn the Playbook. I’d love your support in spreading the word. Burn the Playbook (buy directly from Joe) - Please leave me a review here: Burn the Playbook (Amazon Kindle) -
/episode/index/show/contentinc/id/38267435
info_outline
What Is Your Tilt?
09/15/2025
What Is Your Tilt?
In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise. The only true path to meaning, freedom, and wealth is building something you control. Joe explains why this premise matters today, and why it connects so closely to the idea of a Tilt: the unique angle that makes you irreplaceable. He shares an updated definition of the Tilt, how it applies to his projects (Content Inc., This Old Marketing} and why finding your Tilt is the foundation of a business model that lasts. Joe closes with a challenge: What is your Tilt? What is the unique angle that makes you irreplaceable? If you cannot answer that clearly, you’re at risk. But if you can, you hold the raw material for meaning in your work, freedom over your choices, and wealth that lasts. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at . Resources & Links: Joe's free guide: [] Joe's new book: [] Let’s connect: [] Subscribe to the Podcast []
/episode/index/show/contentinc/id/38194695
info_outline
Why Feeling Broken Can Be a Sign of Mastery (512)
09/08/2025
Why Feeling Broken Can Be a Sign of Mastery (512)
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling “behind” or “not good enough” is not a weakness. It is often a marker of growth. Fresh off the afterglow of CEX, Joe reflects on a conversation between Jay Acunzo and Ann Handley about imposter feelings and self-doubt. Even when we are recognized and quoted, we can still feel like we are falling short. To bring it home, Joe draws inspiration from the legendary golfer Bobby Jones, who once admitted his game felt like it was in “horrible shape” during a stretch when he was dominating every major tournament. The truth? Champions do not measure themselves against others, but against their own potential. For creators and entrepreneurs, that same gap between perception and reality is where mastery lives. Feeling broken can be the best evidence you are leveling up. 👉 Jay Acunzo’s LinkedIn post: Key Takeaways: Everyone feels behind, even top performers. Dissatisfaction can be fuel, not failure. Growth often feels uncomfortable, and that is the point. Thanks for listening, and as always… keep building. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at . Resources & Links: My free guide: [] My new book: [] Let’s connect: [] Subscribe to the Podcast []
/episode/index/show/contentinc/id/38102150
info_outline
Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
09/01/2025
Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How to craft a clear, powerful premise that makes your audience’s eyes light up The surprising ways your community can create content with you Why breaking patterns and pushing boundaries keeps you unforgettable The trap of playing small—and how to step fully into your power Why slowing down may be the smartest move in an AI-driven world How trust platforms are beating search engines at their own game These insights hit me hard, and I think they’ll do the same for you. Listen in, take notes, and let’s rethink how we build as creators. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at . Resources & Links: My free guide: [] My new book: [] Let’s connect: [] Subscribe to the Podcast []
/episode/index/show/contentinc/id/38003655
info_outline
60 Days to Live Mentality
08/25/2025
60 Days to Live Mentality
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask: What would I double down on? Who would I spend time with? What would I stop doing altogether? Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle. Takeaway: You don’t need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you’ll make better decisions, create more impact, and build a business—and life—that lasts. Challenge for you: Take 10 minutes today. Write down what you’d do if you only had 60 days left. Then compare it with how you’re actually spending your time. The difference will show you what needs to change. For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at . Resources & Links: My free guide: [] My new book: [] Let’s connect: [] Subscribe to the Podcast []
/episode/index/show/contentinc/id/37924725
info_outline
The 6 Mindset Shifts That Separate Creator Winners from Quitters
08/18/2025
The 6 Mindset Shifts That Separate Creator Winners from Quitters
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit. In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens. What You’ll Learn in This Episode: Why your goal is your compass — and how to set one that actually works. How to define and lean into your tilt (your unique differentiation). Why purposeful repetition is the secret to branding that sticks. The one daily habit that protects your creative energy. How your “crew” can either raise or lower your ceiling. Why selling every day is service, not pushiness — and how to make it a habit. Resources & Links: My free guide: [] My new book: [] Let’s connect: [] Subscribe to the Podcast []
/episode/index/show/contentinc/id/37818489
info_outline
Forced Networking (for content creators)
08/11/2025
Forced Networking (for content creators)
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things). So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it: Quarterly in-person events Monthly small-group meetings One-on-one planned coffee meetings This process has been instrumental in my creator success. It will be for you as well. Pre-order my new book, Burn the Playbook, here ---> Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37730275
info_outline
Six Rules Top Creators Break to Win Big
08/04/2025
Six Rules Top Creators Break to Win Big
Most creators are following the rules...and that’s exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don’t Chase Platforms—They Build Homes They Start Tiny They Monetize Early They’re Long-Term Obsessed They Create Signature Content They Treat It Like a Business Pre-order my new book, Burn the Playbook, here ---> Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37635795
info_outline
How to Make Live Events Your Secret Creator Growth Engine
07/28/2025
How to Make Live Events Your Secret Creator Growth Engine
If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn’t enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don’t just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to partner or collaborate with be there? Will there be speakers who are already where I want to be? Will the people in attendance be critical to my business model of the future? Smaller, niche events are often better than the giant ones because it’s easier to have real conversations. 2. Have a Plan Before You Go Treat this like a marketing campaign. Make a hit list of 5–10 people you want to meet. Connect with them on LinkedIn before the event with a simple message: “Hey, I see we’re both going to [Event]. Would love to say hi while we’re there.” If they respond, you can add, let me know if you want to grab coffee while there. It’s an easy ask. Follow the event app so you can see where people are gathering. Most creators go in blind and just “see what happens.” Don’t do that. 3. Work the Room (Even if It’s Uncomfortable) Yes, some of this will feel awkward. Do it anyway. Sit at a different table each meal. Go to every networking event, even if you’re tired. After a speaker session, walk up, introduce yourself, and thank them. 90% of attendees don’t bother, so you’ll stand out. When you sit in a session, introduce yourself to at least one person sitting by you. They will thank you for it as they are probably uncomfortable sitting by themselves. 4. Buy the Book, Get It Signed Here’s a power move: If the speaker has a book, buy it BEFORE the event. Bring it with you, and after their talk say: “I loved your session. Would you mind signing this? I already bought it—it’s been really helpful.” Why? Because now you’re not just another attendee—you’re someone who invested in their work. People remember that. When I first spoke at Hubspot’s inbound, Douglas Burdett from the marketing book podcast, was standing in the back with my book Epic Content Marketing. How could I not stop and talk to him? Since then, we became fast friends and I was on his podcast I think seven times. He did that with so many speakers. 5. Follow Up Fast The magic isn’t just at the event—it’s what you do after. Send a quick LinkedIn or email note the next day: “Great meeting you yesterday at [Event]. Loved our chat about [Topic]. Let’s keep in touch.” If you promised to send someone a resource or an intro, do it within 48 hours. Most people don’t follow up, which is why this works so well. The Big Picture Look, content creation can feel like sitting alone behind a keyboard. But the fastest way to build authority and trust is face-to-face. People buy from people they know—and live events shortcut years of online grinding if you do them right. So don’t just attend. Be strategic. Have a plan. Make yourself known. That’s how live events turn into partnerships, clients, speaking gigs—and real friendships. Pre-order my new book, Burn the Playbook, here ---> Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37547615
info_outline
No More Excuses: Take the Misogi Challenge
07/21/2025
No More Excuses: Take the Misogi Challenge
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind. 2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health. And I have to admit…focusing on the one big goal got me super focused, which is why I believe this all seems to be working for me. Jesse states that to do this properly, your Misogi Challenge goal needs to be three things. 1. It should really push the limit. 2. It should scare you a little bit. 3. It should be for you…not anyone else. What should your Misogi Challenge be for 2025? Need help? Pre-order my new book, Burn the Playbook, here ---> Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code JP100 to save $100 - ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37459550
info_outline
The Big Beautiful Bill's Silver Lining for Creators
07/14/2025
The Big Beautiful Bill's Silver Lining for Creators
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments. And there are four key areas that are critically important for content creators. 20% Qualified Business Income Deduction (QBI) No Tax on Tips (up to $25,000) No Tax on Overtime (within limits) 100% Bonus Depreciation This bill is a giant flashing neon sign that says: “We reward people who own things.” ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37325015
info_outline
Make Plan B Your Plan A
07/07/2025
Make Plan B Your Plan A
If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that. If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actually have it for many reasons. What’s your reason? Could it be self inflicted? ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37261145
info_outline
Hey Creator: You’re Not Repeating Yourself Enough (502)
06/30/2025
Hey Creator: You’re Not Repeating Yourself Enough (502)
We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37162150
info_outline
The Most Powerful Creator Strategy: Silence (501)
06/23/2025
The Most Powerful Creator Strategy: Silence (501)
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will. Here’s a question for you: when was the last time you sat in a room without a screen, a podcast, or a notification... and just let your brain drift? In a noisy world, clarity belongs to the ones who dare to unplug. Silence isn’t the opposite of content—it’s part of the process. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37081305
info_outline
The 500 - Takeaways from 499 Episodes [Special Episode]
06/16/2025
The 500 - Takeaways from 499 Episodes [Special Episode]
A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what went wrong. Four additional areas about content creation that changed Joe's thinking. This is an important listen for any podcaster or content creator. You don't want to miss this very special episode. Key Links: ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/37009595
info_outline
If I Had to Start Over, Here's the Plan (499)
06/09/2025
If I Had to Start Over, Here's the Plan (499)
If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I’d remind myself: “There’s never been a better time to start over. The tools are free. The gatekeepers are gone. The only thing missing is your plan.” Step 2: Pick a weirdly specific niche I’d need to spend time to really find my purpose…my Tilt. As Warren Buffett and Simon Sinek discuss, every successful person is really good at one thing. What am I really good at or know something about to truly differentiate? And it’s not about being louder or flashier. It’s about being more specific, more real, and more essential to a group of people who need exactly what I have. I’d need to work on it, but things like: · Helping laid-off corporate marketers build a business around one weekly email. · Guiding former agency owners to repurpose their network into a publishing-driven business. · Helping Midwest Gen Xers who want to escape the job ladder and own something by 50. · Coaching marketers over 40 to build businesses that don’t require social media. · Teaching people with 1,000 email subscribers how to make a full-time income. · Helping podcast hosts averaging over 10,000 downloads per month turn their show into a live event, a book, and a revenue flywheel. I’d obsess over a tiny group of people with a burning problem. I’d need to remind myself that you can’t be too niche. The more specific the better. I’m already thinking that a number of the ones I listed are not specific enough. Step 3: Define Success What will success look like? I’d spend some time visualizing what that could be. Family life? Money needs? Living situation? Career goals? Basically, what do I really want here? What’s the dream? Then, I would write that statement down in my journal and review it every day. Something like: We are the leading event education resource for podcast hosts and sell the company for two million dollars in 2028. Something like that. Step 4: Start an email newsletter. Twice Per Week. Non-negotiable. I’d write one useful, entertaining email two times per week. No fluff. No templates. Just my honest take. This would be the home base for everything. The email list is the new land. Social is just rented space. Even though I really like using Kit (how you received this email), I probably would opt for Substack, where you get the benefit of the direct connection (email) with a little more help from a network (social media). Step 5: Spread the Word I would create a list of 15-20 places where I believe my audience is hanging out, mostly other newsletters and podcasts. I would reach out and form relationships with these people to do guest articles and serve as podcast guests. I would also prepare a few sample speeches and start submitting to relevant in-person events. Step 6: Write the Book As I create my newsletter I would start thinking about how I can take these newsletters and put it into a print, ebook and audiobook for sale. This will, ultimately, become my greatest marketing vehicle…the business card everyone wishes they had. Of course, I would use . Step 7: Launch a product before I feel ready By month 2, I’d offer something—a digital guide, a paid workshop, a 1-hour consult. Not to make money at first. But to get skin in the game and test what people will pay for. Revenue doesn’t come from a viral moment. It comes from consistent service to a small, loyal group. Step 8: Build in public I’d document every win, fail, and lesson. Why? Because people don’t follow perfection. They follow momentum. I’d most likely include my own creation strategies in every newsletter. Step 9: Stack assets By month 6, I’d package my best content into a course I could sell forever. Not for viral growth. For long-term leverage. Step 10: Diversify into second channel By six to nine months, I should have a small but growing email newsletter following, a newly published book, a speaking event here or there, some podcast appearances, a couple small consulting clients and a newly launched course. If the small wins are there, I’d diversify into a second channel, most likely a podcast, which could also be a YouTube show. More than anything, this would be marketing for the main channel, the email newsletter. Register for Content Entreprenuer Expo at today. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
/episode/index/show/contentinc/id/36889340