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CPG Insiders

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

info_outline Why CPG Leaders Must Adopt AI Now 08/26/2025
info_outline Logos, Slogans + Brand Design: What Actually Matters 08/13/2025
info_outline The Most Underrated Channel in Advertising 07/31/2025
info_outline Why You’re Asking the Wrong Question: It’s ‘Who,’ Not ‘How’ 07/15/2025
info_outline Mastering Your Retail GTM Strategy 06/25/2025
info_outline Make America Healthy Again: What CPG Brands Need to Know Now 06/11/2025
info_outline How Mark Young Found His Path — and Why He’s Still on It 05/27/2025
info_outline 3 Ways to Get Retailers to Say Yes 05/13/2025
info_outline 26 Unbreakable Rules for Retail Part 3: Mindset 04/29/2025
info_outline 26 Unbreakable Rules for Retail Part 2: Investment Strategies 04/15/2025
info_outline 26 Unbreakable Rules for Retail Part 1: Your Product 04/01/2025
info_outline How To 10X Your Mass Retail Sales 03/18/2025
info_outline The Secret to Turning DTC Products into Retail Leaders 03/04/2025
info_outline Beyond the Sale: Why Purpose Driven Brands Win 02/18/2025
info_outline Build Your Life's Operating System: Clarity, Focus + Purpose 02/04/2025
info_outline CPG Survival Guide to the Trump Administration  01/21/2025
info_outline Empathy and Understanding In Business - w/ Chris Voss 01/03/2025
info_outline How to Create an Advertising Budget for Growth 11/21/2024
info_outline Are You Playing to Win or Just Not to Lose? 11/07/2024
info_outline The Secret to Getting Your Product on Shelves (and Keeping It There) 10/24/2024
info_outline Free Zone 10/10/2024
info_outline Navigating the Election Storm: What CPG Brands Need to Know 09/27/2024
info_outline  The Secret to Smart Scaling: Leverage CFO Expertise on a Budget 09/12/2024
info_outline  Is Your Amazon Strategy Up to Date? Don’t Miss These Key Tactics  08/22/2024
info_outline Is Your Brand at Risk? Learn to Identify and Prevent Counterfeit Goods 08/08/2024
info_outline How to Drive Consumer Behavior: Insights from Today’s Top Entrepreneurs 08/01/2024
info_outline How SKU Rationalization Impacts Your Brand 07/11/2024
info_outline Creating Authentic Connections with Your Brand 06/28/2024
info_outline Unlock the Secrets to Building a Lasting CPG Brand 06/14/2024
info_outline Inside a Real Client Meeting with Scrummy Sweets! 05/17/2024
 
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