Craft To Career

Ever wonder if you can turn your craft into a full-time career? I’ve been there. I know the feeling of wanting to create something you love and build a business around it, but also wondering if it's really possible. I'm Elizabeth Chappell, and I’ve spent the last few years turning my quilting passion into a thriving business—and I want to help you do the same! Each week, I share my personal journey and talk to other incredible entrepreneurs about how they turned their creative passions into successful businesses. You’ll get tips on everything from social media strategies to practical business advice, as well as stories of success (and failures) that will inspire you to keep going. I started my business from scratch, and now I write and sell quilt patterns, run an online membership, and have built a six-figure business. And I’m here to show you how to make your dream job a reality, too. If you’ve ever wondered, Can I really be successful doing what I love?—the answer is YES. There’s space for you, and I’m here to help you get there. Let’s turn your craft into the career you’ve always dreamed of. It won’t always be easy, but I promise it will be worth it.

The Personalized Skincare Business Model That’s Changing Results—and Why It Works 01/23/2026

The Personalized Skincare Business Model That’s Changing Results—and Why It Works In this episode, I’m joined by Dawn Jett, founder of Spruce Micro, a company I truly love and personally use. Spruce Micro has one of the most compelling business models I’ve seen, and it solves a very real problem for so many people: stubborn skin concerns like dark spots, large pores, uneven skin tone, and texture issues that just don’t respond to one-size-fits-all solutions. Dawn shares why she started Spruce Micro, how the business works, and what makes it so different from traditional skincare clinics. Here’s the unique part: Spruce Micro doesn’t rely on lasers or chemical peels. Instead, every client receives a fully customized skincare protocol, tailored specifically to their skin, lifestyle, and goals. No generic routines. Everything is done virtually. Clients send in high-quality photos of their skin, Dawn and her team carefully look at your skin concerns, then they create a personalized morning and evening routine you can do entirely from home. And the results? Truly impressive. Dawn has worked with thousands of clients across all skin tones and skin types, helping people achieve results that exceed what they thought was possible. I’ve personally been working with Dawn for several months now, and I’m beyond pleased with my own results, which is why I asked her to come on the podcast. Not just to talk about skincare, but to break down the business model behind Spruce Micro. In this conversation, we explore why Spruce Micro is such a strong, sustainable business: It solves a clear, specific problem It’s membership-based, allowing flexibility while encouraging long-term loyalty It’s highly personalized and difficult to replicate These are the ingredients of a business built to last. Whether you’re interested in improving your complexion or you’re a business owner looking for inspiration you can apply to your own work, this episode is packed with insight. /episode/index/show/crafttocareer/id/39845755

How to Make a Living Selling Quilts: A Unique Business Model with Sarah LoCascio of Caravan Quilts 12/19/2025

How to Make a Living Selling Quilts: A Unique Business Model with Sarah LoCascio of Caravan Quilts Have you ever wondered whether you could truly make a living selling quilts? In this episode of the Craft to Career podcast, Sarah LoCascio, the creative entrepreneur behind Caravan Quilts, shares her answer. And it’s a big, resounding YES. Sarah has built a quilting business that's unique in the industry. Her weekly quilt drops sell out quickly because her approach blends three powerful elements: Genuine product scarcity Deep education and storytelling A compelling focus on history and craftsmanship It’s a recipe that not only delights her audience, but also proves that quilters can earn real income selling quilts. What You’ll Learn in This Episode 1. How Caravan Quilts Started Sarah shares when and why she began her business, the inspiration behind her unique model, and how it took shape over time. 2. The Power of Scarcity in Handmade Goods Discover why having a limited number of quilts available each week actually increases demand and keeps customers excited. 3. Why Education Sets Her Business Apart Sarah explains how teaching her audience about quilt history, construction, care, and storytelling builds trust and connection. 4. A Day in the Life of a Quilt Seller Get an honest look at what her schedule, workflow, sourcing, and production timelines look like. 5. What Makes Her Business Different From Other Quilting Careers From sourcing vintage quilts to curating collections, Sarah’s daily work looks very different from a typical quilter or designer. 6. Tips for Anyone Who Wants to Earn Money Selling Quilts Sarah offers advice for beginners, including what to focus on first, how to set yourself apart, and what pitfalls to avoid. Episode Highlights How Sarah discovered a market willing to pay premium prices for quilts Why storytelling can transform your product sales The systems she uses to manage inventory and weekly drops How she built a loyal, engaged customer base The role social media plays in showcasing her work What success looks like behind the scenes of a quilt-selling business Is Selling Quilts Actually Profitable? According to Sarah—yes. With intention, a strong brand voice, consistent storytelling, and a thoughtful business model, quilting can be a sustainable career. This episode is perfect for you if: You dream of selling quilts online or at markets You want to understand real-world business models in the quilting world You’re curious how other quilters make a living You love hearing creative, entrepreneurial stories You want to learn from someone successfully doing what many assume isn’t possible /episode/index/show/crafttocareer/id/39129325

How Ruthlessly Handmade Is Using Charity Quilts to Change Lives 12/12/2025

How Ruthlessly Handmade Is Using Charity Quilts to Change Lives In this inspiring episode, Sarah Morris, the creative behind Ruthlessly Handmade, shares the story of how she began hosting charity quilt events that have touched countless lives. What started as a single fundraiser two years ago has grown into an annual tradition, raising money each year for causes close to her heart: Isaiah 117 House and the Trevor Project. Her passion for helping others shines through as she talks about why she started this movement, how the quilting community shows up in powerful ways, and what’s ahead as she expands her charity events to happen twice a year for two different organizations. From assembling quilt blocks to purchasing raffle tickets for the finished quilts, quilters everywhere can be part of something meaningful. What You’ll Learn in This Episode How Sarah began her charity quilt journey and why Isaiah 117 House is meaningful to her The incredible growth of her fundraising efforts over the past two years Why quilting has become a powerful avenue for giving back How you can get involved in upcoming charity quilt projects Details about block-making sign-ups and quilt raffles The future of Ruthlessly Handmade’s charity events, including plans to host them twice a year Get Involved Quilters can support these charity events in two main ways: Sign up to sew quilt blocks for upcoming charity quilts. Purchase raffle tickets when the completed quilts become available, all proceeds donated directly to the chosen organizations. 👉 and be notified when block-making opens and when finished quilts go up for raffle. Key Takeaways One person with a passion for service can spark a movement. Quilting isn’t just a craft—it can be a powerful tool for helping others. The quilting community is generous, committed, and eager to give back. Sarah’s story is a beautiful reminder of how creativity can create real change. /episode/index/show/crafttocareer/id/39376690

How H+H Americas Is Transforming the Craft Industry with Darrin Stern 12/05/2025

How H+H Americas Is Transforming the Craft Industry with Darrin Stern Meet Darrin Stern, the visionary leader behind H+H Americas and the Fiber + Fabric Craft Festival. In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Darrin to uncover how these two powerhouse events came to life, and why they are transforming the fiber, fabric, and crafting industries. While some claim the quilting or fabric industry is “dying,” Darrin shares a very different story. His work proves that creativity, community, and craft are thriving more than ever. H+H Americas has quickly become one of the most exciting annual events for makers, brands, designers, and businesses alike, drawing global attendees to Chicago each year. At this dynamic multi-day gathering, you’ll find: Runway shows featuring fabric and fiber artistry Ice-cream socials, happy hours, and community meet-ups Live podcast recordings Classes, panels, and hands-on demos Retail opportunities for customers (Fiber + Fabric Craft Festival) Wholesale and business-focused exhibits (H+H Americas) Although the event is young, just three years old, it continues to grow rapidly as word spreads about the uniquely vibrant energy it brings to the crafting world. Whether you’re a quilt pattern designer, a shop owner, a fabric lover, or simply curious about what a major industry event looks like, this episode offers a rare behind-the-scenes look at what makes these shows so special. What You’ll Learn in This Episode How H+H Americas began and how Darrin Stern brought the vision to life Why the fiber and fabric industries are thriving, not declining The difference between H+H Americas and the Fiber + Fabric Craft Festival What attendees can expect at the Chicago event—from runways to networking How the show has evolved over its first three years Why these events are becoming must-attend gatherings for both customers and business owners How creators, designers, and brands can benefit from participating Why this is the place to be for anyone in the quilting or fiber world Episode Highlights Darrin’s personal journey and what led him to the craft industry A look at how events like these shape the future of quilting and crafting Behind-the-scenes stories from past H+H Americas shows Opportunities for business owners, educators, and influencers The growing excitement around the Fiber + Fabric Craft Festival (the consumer show held the day before H+H Americas) If You’ve Ever Wondered… Should I attend H+H Americas as a business owner? What is the Fiber + Fabric Craft Festival and who is it for? Is the quilting industry shrinking—or growing? What happens at a major fiber and craft trade show? What opportunities exist for designers, makers, or shop owners? …this episode will answer all of that and more. Tune In Whether you are planning to attend, dreaming of attending, or simply curious about what a world-class craft event looks like, you won’t want to miss this conversation. Darrin shares the heart, strategy, and passion behind an event that is shaping the future of our industry. /episode/index/show/crafttocareer/id/39129075

Longarm Quilting Success: Business Strategies from Tia Curtis 11/28/2025

Longarm Quilting Success: Business Strategies from Tia Curtis If you’ve ever dreamed of building a thriving longarm quilting business—or you’re looking to grow the one you already have—this episode is packed with valuable insight. Elizabeth Chappell sits down with longarm expert Tia Curtis, a sought-after quilter known for her artistry, efficiency, and strong client relationships. Tia has grown her longarm business into a full and flourishing creative career. In this conversation, she shares her journey, the lessons she’s learned, and the business strategies that have helped her stand out in a growing and competitive industry. Whether you’re a brand-new longarmer, a seasoned quilter, or a pattern designer looking to add longarm services, you’ll walk away with practical guidance and inspiration. What You’ll Learn in This Episode 1. How Tia Got Started in Longarm Quilting Hear how Tia first discovered longarm quilting and what drew her to the craft, and how this is the most lucrative part of her business. 2. Pricing and Profitability Tips Tia breaks down how she prices her work, how she sets boundaries, and what it takes to run a sustainable longarm business. 3. How to Build Strong Client Relationships Great longarmers don’t just deliver beautiful quilting. They deliver a great experience. Tia shares her approach to communication to create loyal (and happy) repeat clients. 4. Mistakes New Longarmers Should Avoid Tia offers honest, encouraging advice on what to watch out for, what to prioritize, and how to grow confidently. Who This Episode Is For New longarm quilters looking for guidance Quilt pattern designers wanting to expand into longarm services Seasoned longarmers wanting to grow their client base Makers who want to turn quilting into a profitable business Anyone who is curious about the longarm quilting industry Why You’ll Love This Episode Tia’s approach to longarm quilting is both artistic and strategic. She is generous with her knowledge and transparent about what it really takes to grow a thriving business. This episode will leave you inspired, encouraged, and equipped with actionable steps you can apply immediately. /episode/index/show/crafttocareer/id/39129205

Meet Cindy Cloward of Riley Blake Designs: Inside One of the World’s Leading Fabric Companies 11/21/2025

Meet Cindy Cloward of Riley Blake Designs: Inside One of the World’s Leading Fabric Companies In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Cindy Cloward, owner of Riley Blake Designs, one of the largest and most influential fabric manufacturers in the world. Riley Blake is known for its high-quality quilting cottons, stunning designer collaborations, notions, patterns, and its iconic Garden of Quilts event. Cindy shares the inspiring story behind the company’s beginnings, how it has grown into a global brand, and what exciting things are on the horizon for Riley Blake. From manufacturing insights to brand-building, this conversation offers a rare, behind-the-scenes look at a powerhouse in the quilting industry. What You’ll Learn in This Episode How Riley Blake Designs began Hear the origin story of the company, why it was created, and how the Cloward family stepped into the world of fabric manufacturing. Behind-the-scenes insights into fabric manufacturing Get a peek into what it really takes to run a large-scale fabric company that serves quilters and sewists around the world. What makes Riley Blake unique Learn about the products, designers, and events, such as the beloved Garden of Quilts, that set the company apart. Exciting new things coming to Riley Blake Cindy shares upcoming launches, innovations, and future plans. How Cindy turned her craft into a thriving career Be inspired by Cindy’s business journey and her passion for creativity, community, and quality. Why You’ll Love This Episode If you’ve ever wondered who makes the fabrics you adore, how the quilting industry operates behind the scenes, or what it takes to build a company that supports thousands of makers, this episode is a must-listen. Cindy’s insights into entrepreneurship, creativity, and leadership will inspire any craft-lover dreaming of growing a creative business. /episode/index/show/crafttocareer/id/39119260

From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop 11/07/2025

From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world. Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry. Whether you’re a fabric lover, pattern designer, or entrepreneur in the creative space, this conversation is packed with wisdom, encouragement, and practical advice. What You’ll Learn in This Episode The Origin Story: How Fat Quarter Shop started as a small home-based business and grew into one of the world’s leading online quilting retailers. The Evolving Quilting Industry: Kimberly’s perspective on how the quilting landscape is changing—and what trends are shaping its future. What Fat Quarter Shop Looks For: As one of the top buyers in the quilting world, Kimberly shares what makes a product truly stand out. What’s Missing in the Industry: Insight into the gaps Kimberly sees in today’s market and opportunities for creative entrepreneurs to fill them. Words of Wisdom for Entrepreneurs: The key lessons Kimberly wishes she had known when she first started—and how you can apply them to your own business journey. About Kimberly Jolly Kimberly Jolly is the founder of Fat Quarter Shop, a leading online quilt and fabric retailer known for its vast selection, YouTube tutorials, and beloved community of quilters. With her deep love for quilting and dedication to exceptional service, Kimberly has built a brand synonymous with creativity, quality, and innovation in the quilting world. SHOW LINKS – Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY – Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link. /episode/index/show/crafttocareer/id/38946550

How Thimtec Turned an Idea Into a Thriving Quilting Product Business 10/30/2025

Mentoring Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch 08/13/2025

How to Make Business Friends (and Why It Matters More Than You Think) 07/22/2025

How to Get Thousands to Join Your Quilt Along: Proven Strategies for Hosting a Successful Online Event 07/14/2025

From Fashion to Freedom: How Christine Lindebak Built a Creative Sewing Business She Loves 06/30/2025

From Rodeo Drive to Creative Freedom: Christine Lindebak’s Journey to a Life She Loves 06/27/2025

Teach What You Love: How to Teach Quilting with Shannon Brinkley 05/29/2025

From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand 05/16/2025

From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. After years of struggling with hair that wouldn’t grow, bald spots, and breakage, Monique dove into research and trial-and-error to create a formula that completely transformed her hair. Once she cracked the code, she began hand-making her product in small batches and shipping them herself. Fast forward to today—Monique now partners with fulfillment centers to keep up with demand, and her business has taken on a life of its own. Once she cracked the code and after constant questions from her followers asking, "what product are you using?" Monique finally started her own company. She began selling the product, doing it all on her own in a small apartment. Fast forward to today - she now has a warehouse and fulfillment team to keep up with demand. Her business has taken a life of its own. In this inspiring and practical conversation, Monique shares what it really takes to grow a product-based business from scratch. From her formulation process to her fulfillment journey, she’s an open book. She also dives into the characteristics she’s had to embrace—like vulnerability, consistency, and building trust—to grow an audience that keeps coming back. In this episode, you’ll learn: How Monique formulated her own hair oil from scratch The steps she took to move from kitchen batches to fulfillment centers What it really takes to have a product that sells How she grew (and keeps growing) on TikTok and social media The key traits that helped her build trust and loyalty with her audience If you're dreaming of launching your own product or want a behind-the-scenes look at building a brand that connects and converts, this episode is a must-listen. Links: - Monique's hair oil mask that helps you grow long, healthy hair. - Build online courses and membership with the BEST platform out there! - Use code QUILTERSCANDY and save 50% off your first year. /episode/index/show/crafttocareer/id/36593120

The Quilters: Netflix Editor Will Rogers on Purpose, Prison, and Creativity 05/09/2025

Workshops Unleashed: How to Turn Your Craft into a Teaching Business with Tori McElwain 05/02/2025

Why You Need an Email List (and How to Make It Work for You) 04/11/2025

The Problem Your Business Must Solve (And How to Find It) 03/28/2025

Back to Business Basics: Answering Your Most Common Questions for Growth & Success 03/14/2025

Saying Yes to Creativity: Christina Lee on Fabric Design, QuiltCon, and Building a Creative Career 03/07/2025

From Day Job to Shark Tank: Mike from Legit Kits on Growing a Creative Business 02/28/2025

How to Set and Achieve Goals You Can Actually Keep 02/21/2025

How To Became a Fabric Designer with Bonnie Christine 02/05/2025

Can You REALLY Make Good Money as a Quilter? Here’s the Truth! 01/31/2025

179. Clarity, Navigation, and Decision Making Inner Voices Part 2 12/20/2024

179. Clarity, Navigation, and Decision Making Inner Voices Part 2 Now that you've learned about the thoughts holding you back (part one), you are ready to dive into part two, practical tips that will help you reshape your thoughts, navigate challenges, make tough decisions, and seek clarity on your creative journey. Learn actionable skills to quiet the thoughts that are hurting your success. Tap into what's called your inner sage. If you feel like the words 'inner sage' sound a little woo, I hear you. I felt the same at first. But don't let that keep you from learning more. Think of the inner sage as your conscience. It's another word for your brain, or your mind. What You'll Learn in This Episode: What is the Inner Sage? Understand the concept of the Inner Sage and how it contrasts with the inner saboteurs. (These come from Shirzad Chamine's Positive Intelligence framework). The Five Sage Powers: Explore the 5 powers of your inner sage: 1. Empathize 2. Explore 3. Innovate 4. Navigate 4. Activate. How to Recognize and Connect with Your Inner Sage: Simple techniques and practices to silence self-doubt and strengthen your connection to your Inner Sage. Real-Life Benefits of the Inner Sage: Examples of how connecting with your Inner Sage can lead to better decision-making, creativity, and resilience in life and business. Transforming Challenges into Opportunities: Learn how to reframe obstacles and setbacks using the Sage Perspective. Why This Matters for Entrepreneurs and Creatives: Tap into your Inner Sage to unlock greater confidence, focus, and purpose in your career. Replace negative self-talk with empowering thoughts and actions. Create a business and life that aligns with your true values and vision. Actionable Takeaways: A 2-minute practice to quiet your inner saboteurs and tune in to your Inner Sage. Questions to ask yourself to activate the Sage Perspective in challenging situations. How to incorporate Positive Intelligence practices into your daily routine. Resources Mentioned in the Episode: archives for more episodes on mindset and entrepreneurship - This episode is brought to you by FloDesk. Use the code QUILTERSCANDY and save 50% off your first year of using this email marketing provider. /episode/index/show/crafttocareer/id/34539840

178. The Inner Voices Holding You Back and How to Overcome Them 12/13/2024

177. Running a Business with Depression 12/06/2024

177. Running a Business with Depression Running a business is no easy task, but when you add depression into the mix, it can feel overwhelming. In this episode of the Craft to Career Podcast, I open up about my personal journey as an entrepreneur living with depression. Depression looks different for everyone, and I share what it looks like for me. I discuss why I decided to take medication, my experience trying to go off it, and ultimately why I’ve chosen to stay on depression and mood-stabilizing medication. Sharing such a personal and sensitive topic wasn’t easy, and I questioned whether I should go this deep. But I know there are other business owners who have faced—or are currently facing—similar challenges. You are not alone. Coping with Depression as a Business Owner One of the key takeaways from this episode is that you can run a successful business, even while managing depression. I share practical tips that have helped me structure my business to accommodate those times when I feel low. These strategies include: Outsourcing tasks to lighten the load. Automating processes to keep things running smoothly. Prioritizing self-care, even when it feels like there’s no time. By making adjustments to my workflow and mindset, I’ve found ways to navigate both the demands of entrepreneurship and the challenges of depression. Seeking Support I want to emphasize that I’m not a doctor, and this episode isn’t about offering medical advice. Instead, it’s a candid account of my personal experience. If you’re dealing with depression or mood disorders, I encourage you to seek help from a qualified medical professional. This episode is for anyone who’s ever felt the weight of running a business while managing their mental health. My hope is that it helps you feel seen, heard, and supported. Listen to the Episode Tune in to this week’s episode of the Craft to Career Podcast for an honest conversation about managing depression while running a business. You are not alone. You can run a business—even with depression. Did this episode resonate with you? Share your thoughts and join the conversation by leaving a comment or review. Let’s support each other on this journey of entrepreneurship and mental health. SHOW NOTES: QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast Quilters Candy /episode/index/show/crafttocareer/id/34314240

176. Why I Stopped Designing Fabric: My Honest Reasons and What’s Next 11/22/2024

175. Linda Pacini’s Baby Lock Journey: From Novice to Sewing Industry Leader 11/15/2024

Craft To Career

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