Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
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276. What Holiday Prep Actually Looks Like (Step by Step, Inner Circle Style)
09/01/2025
276. What Holiday Prep Actually Looks Like (Step by Step, Inner Circle Style)
With host retail coach is now a standalone masterclass! Click to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. ? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session. In This Episode: September is here - and for retailers, that means it’s time to get serious about holiday planning! In this episode of the Creative Shop Talk Podcast, I’m sharing why Q4 doesn’t have to feel overwhelming and chaotic. Instead, with a little intention and front-loaded planning, you can step into the season with more joy, profit, and ease. Whether you’re joining the Inner Circle live coaching week (free for members September 15-19) or DIY-ing the Holiday Success Guide, this episode will inspire you to take action now so the season feels aligned and profitable. Key Takeaways: Why defining your version of success is the key to a great Q4. How to map out your “profit path” and choose what to prioritize. The importance of scheduling “big rocks” to avoid burnout and missed opportunities. Practical strategies for marketing, promotions, and prepping your team. Your Next Steps: Define what success looks like for you this holiday season. Review your revenue streams and decide where to focus. Block out your “big rocks” on the calendar—both business and personal. Share your Q4 goals with us inside the Retailer’s Inner Circle or tag me on Instagram! Get the Tools & Support – Grab the for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can’t afford not to! (It’s free for Inner Circle Members!) – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. - Don’t let another holiday season go by without my and other likeminded retailers’ support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you’ll like: : How Top Shop Owners Are Planning Their Holiday Strategy : Holiday Prep: 5 Tips to Help You See More Profits & Ease During the Holidays : The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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275. How Top Shop Owners Are Planning Their Holiday Strategy
08/25/2025
275. How Top Shop Owners Are Planning Their Holiday Strategy
Add graphic here With host retail coach is now a standalone masterclass! Click to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. ? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session. In This Episode: Are you heading into the holiday season feeling overwhelmed, reactive, and unsure how to hit your numbers? You’re not alone—but the good news is there’s a better way. In this episode of the Creative Shop Talk Podcast, I’ll share exactly how real retailers are taking control of their holiday planning to finish 2025 strong. We’ll pull back the curtain on the strategies and ideas a few of my clients are implementing this holiday season. Instead of relying on “hope marketing” or last year’s results, my clients are setting themselves up for success—complete with setting profit goals, tightening inventory, and breaking down sales targets week by week. You’ll learn how to do that too! Remember: reverse-engineering your goals creates focus, clarity, and confidence while protecting your profits. Key Takeaways: Why reverse-engineering your goals creates clarity and focus Why you need to set profit-based (not just revenue) targets The importance of weekly planning for staffing, inventory, and marketing Using tools like the Profit Calculator and Holiday Bootcamp for success Shifting from reactive to proactive leadership as a retail CEO Your Next Steps: Set Your Profit Goal – Decide what you want left after expenses this holiday season. Reverse Engineer Your Plan – Work backward from that profit goal to map out sales, inventory, and expenses. Get the Tools & Support – Grab the for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can’t afford not to! – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. - Don’t let another holiday season go by without my and other likeminded retailers’ support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you’ll like: : Back of the Napkin Math: Simplifying Profit Planning for Retailers : 3 Simple Marketing Levers to Increase Your Holiday Sales : 6 Things to Do This Month to Prepare Your Shop for the Holidays About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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274. Is Your Customer Journey Working? Audit It Now!
08/18/2025
274. Is Your Customer Journey Working? Audit It Now!
With host retail coach In This Episode: The holidays are coming. Time to revisit this crucial part of your business. One bad shopping experience can send a loyal customer packing. The good news? You have the power to make every visit unforgettable. Let’s talk about your customer’s journey. In this episode of the Creative Shop Talk Podcast, I’m sharing actionable strategies to enhance every stage of your customer journey—from first discovery to post-purchase follow-up. I’ll walk you through a 5-stage audit that ensures shoppers feel welcomed, valued, and eager to return - every single time. You’ll learn how to create a consistent, memorable experience that boosts loyalty, sales, and joy in your business! Let’s dive in! What You’ll Learn About Your Customer Journey: Why customer experience begins long before shoppers walk through your door How to audit first impressions, storefront appeal, and in-store ambiance The importance of consistent, trained staff interactions Tips for frictionless checkout and meaningful farewells Creative post-sale follow-up ideas to keep customers coming back Your Next Steps: Audit Your Customer Journey – Walk through your store with fresh eyes (or have a secret shopper do it!) and note one improvement you can make at each stage: discovery, entry, in-store, checkout, and post-sale. Join the – Get access to in-depth masterclasses on merchandising, marketing, and customer experience so you can keep refining your shop every month. is now available ON DEMAND! – Learn how to attract, convert, and retain customers with heart-centered, effective marketing strategies—at your own pace. Join my Love List – Get my weekly coffee chat emails with tips, inspiration, and updates on programs designed to help you thrive in retail! Sign up here: and add your name/email to the list! Related podcasts we think you’ll like: : How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken : How to Create a Customer Journey Map : Simple Sales Strategy Series Parts 1-4 : Behind the Counter: Creating Customer Joy in Retail with Kim Williams of the Polka Dot Press : Stop Hiding and Be Known: The Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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273. Train Your Retail Team to Sell Without Feeling Pushy
08/11/2025
273. Train Your Retail Team to Sell Without Feeling Pushy
With host retail coach In This Episode: Struggling to improve retail staff sales training without turning your store into a pushy sales zone? You're not alone! Let’s talk about it. In this episode, I’m sharing how independent retailers can flip the script from selling to serving—while boosting revenue. Learn how to build a positive sales mindset and create a sales culture in retail that feels good for everyone involved: for you, your staff, and your customers. Key Takeaways on Selling Confidently: Train your team to confidently engage customers without feeling “salesy” Shift from a pressure-based model to a service-first sales approach Create simple, effective strategies to support your staff’s sales success Your Next Steps: Flip the Script Internally: Reframe sales as serving, not selling. Start using this language in team meetings. Train Your Staff with a Simple Framework using the 5-step approach highlighted in the episode. Practice Customer-Centered Language and coach confidence. ! Related podcasts we think you’ll like: : Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent : Retail Growth Tips You Want to Try with Yarn Guru Cadence Kidwell : Awesome Isn’t Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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272. Unlocking Team Potential: Nurturing a Culture of Ownership
08/04/2025
272. Unlocking Team Potential: Nurturing a Culture of Ownership
With host retail coach In This Episode: Ready to transform your team from task-doers to strategic thinkers? In Episode 272 of the Creative Shop Talk Podcast, I’m answering a question from one of my Mastermind members, Dan Haynes: How do we flip the mindset of management-level team members from task-oriented to strategic thinking? I’m diving deep into nurturing effective leadership and fostering genuine team buy-in. You’ll discover how to empower your employees, cultivate ownership, and build the culture you've always envisioned. I’m tackling the common challenge of getting your team to think strategically and guide the operation, rather than just completing tasks. Key Takeaways on Leadership and Culture: Clarify Your Vision: Ensure your team understands the business vision and their role within it. Provide Tools & Nurture: Equip your team with necessary training, like time management and prioritization, and offer ongoing support. Empower Decision-Making: Foster strategic thinking by asking "what" and "why" questions, encouraging them to think proactively. Utilize KPIs and Explain the "Why": Help your team understand the ripple effect of their actions by connecting their efforts to key performance indicators and overall business goals. Celebrate Wins & Give Feedback: Encourage growth through constructive feedback using the "start, stop, continue" framework, and acknowledge their successes. Your Next Steps: Reflect on your current delegation style. Where can you let things go and trust your team more? Pick any of the takeaways above and get to work: Begin using the “stop, start, continue” framework Start using “what” and “why” questions/interactions with your team. Celebrate employees’ wins and give them feedback. Join me inside the Retailer’s Inner Circle—our signature coaching community where retailers like you get tools, coaching, and lead your team with more confidence Related podcasts we think you’ll like: : Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen :Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes : Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Loved the episode? Leave a quick review on iTunes- your
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271. Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers
07/28/2025
271. Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers
With host retail coach In This Episode: Let’s simplify the numbers you need to know and why in your retail business. Don’t be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I’m sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my and “back-of-the-napkin” profits calculator. It’s the calculator you have been waiting for and my clients LOVE. Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn’t know you needed. What You’ll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your “keep the lights on” number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the ! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your “Keep the Lights On” Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Get ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you’ll like: : 7 Strategies to Attract Foot Traffic to Your Brick and Mortar : Increase Sales With Your Silent Salesperson: Signage : Simple Sales Strategy Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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270. Progress Over Perfection: How to Break Through Retail Business Overwhelm
07/21/2025
270. Progress Over Perfection: How to Break Through Retail Business Overwhelm
With host retail coach In This Episode: Feeling stuck in perfectionism or weighed down by self-doubt? You’re not alone—and you don’t have to stay there! In this quick yet powerful coffee chat, I’m sharing real conversations I’ve had with shop owners navigating mindset challenges like imposter syndrome, overwhelm, and lack of confidence. You’ll walk away with practical mantras, empowering reminders, and actionable strategies to help you move forward—even when things feel messy. What You’ll Learn: Why “done is better than perfect” is a game-changing mantra How to prioritize progress over pressure in your retail business Ways to quiet your inner critic and own your role as CEO Simple strategies for leading your team with confidence Reminder: Your dream clients are looking for the real, imperfect you. You don’t have to be filtered and perfect to attract your dream clients. “Everything is figureoutable.” - Marie Forleo Your Next Steps: Take 10 minutes this week and make a list of what makes your shop unique. Know WHY your customers love you and lean in to that. Identify one task you’re overthinking and complete it. Check in with your team. Ask for help where you are stuck. Jump on over to ! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you’ll like: : 5 Ways to Recreate That Disney Cash Flow Magic Inside Your Shop : Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen : Takeaways from my Recent Mastermind Retreat About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop?
07/14/2025
269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop?
With host retail coach In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I’m sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You’ll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don’t leave money on the table—this easy refresh could bring new customers through your door. 🎧 Subscribe to the Creative Shop Talk Podcast or visit for more smart strategies tailored to indie retailers. Your Next Steps: Take 10 minutes and audit your Google Business profile using the tips you learned in this episode! And as always, I’d love to hear your takeaways and what you found to improve on your profile. Jump in my DMs on Instagram at @wendybatten.biz! Then, jump on over to ! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you’ll like: : Retail Visibility Series: Stop Hiding and Be Known Parts 1-3 About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop
07/07/2025
268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop
With host retail coach In This Episode: It’s not luck. It’s not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I’m sharing a powerful reminder from one of my favorite authors, Jon Acuff: “Awesome is never accidental.” Let’s talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don’t want average businesses or lives: strive for AWESOME. Tips on Raising Your Retail Standards: “Awesome” isn’t just luck. Success is built with intention. Stop saying “She’s so lucky” and ask what she is doing differently. Be an intentional leader. Plan 90 days ahead like a CEO. Learn new skills to grow your shop and confidence. Make business decisions that align with your personal and brand values. Level up your customer’s experience. 81% of people will leave your store if they think someone else offers a better experience. Inconsistent service can drive even loyal customers away. Set clear store standards: music, smell, cleanliness, staff behavior—it all matters. Your Next Steps: Write down the quote: Awesome is never accidental. Pick one small area in your business and raise the bar. Ask yourself: how can I be more awesome today? Related podcasts we think you’ll like: : Annual Planning that Fills Your Life Buckets : How to Plan and Host Successful Events in Your Retail Shop : How to Create a Customer Journey Map About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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267. Retail Planning Midyear Check-In: The Essential Steps
06/30/2025
267. Retail Planning Midyear Check-In: The Essential Steps
With host retail coach In This Episode: I want you to ask yourself this question: “Why wouldn’t I be checking in mid-year with my retail business? Is there something I am avoiding? Am I making excuses like I’m ‘too busy’?” (Your words, not mine!) As a retail coach, it’s my job to not only teach you the steps you need to take to do a midyear check-in in your retail business but also encourage you to get it done. Trust me: this will make a huge difference in your mindset and in how you run your beautiful business. In this episode I’m walking brick and mortar retail shop owners through a simple yet powerful midyear retail planning process to stay on track for profitability and growth. You’ll learn what you need to look at during the review, how to adjust business goals, and how to build a profit plan to keep you flexible yet focused for the rest of the year. (Inner Circle members have access to a quarterly retail planning checklist to review your progress!) Whether you’ve hit your targets or need to pivot, this actionable framework will help you identify “creep” in your operations, celebrate your wins, and map out the next six months with confidence. “Don’t plan for ‘fine.’ Plan for awesome. Your business deserves more than mediocre.” - Wendy Batten Timestamped Topics: 03:00 – Flexibility vs. Excuses: Adjusting Your Goals 05:00 – Spotting and Reining in “Creep” 07:00 – Setting Real Profit Planning Numbers 09:00 – Month-by-Month Financial & Inventory Review 12:00 – Profitability Check: Are You Pushing String? 13:00 – Celebrating Achievements & Acknowledging Progress Key Takeaways to Help with Your Midyear Planning Check In: Use a quarterly retail planning checklist to audit goals, revenue, and operations (Inner Circle members: We have one in the mid-year planning masterclass!) Identify and correct “creep” in profits, inventory, team standards, and operations. Use a profit plan template and plug in your numbers, margins, and expenses. This will help you to make sure you are on track to meet your financial goals. (This is a GAME CHANGER and we have one in the Profit Planning Micro-Masterclass for Inner Circle members.) Conduct honest month-by-month reviews of P&L, balance sheet, and personal workload. Always celebrate wins—acknowledging progress fuels motivation for the next quarter. Your Next Steps: First of all, thank you so much for listening. I would love it if you would subscribe & leave a review on your favorite podcast platform. Join the conversation on Instagram! Follow along with me at @ and share with me your biggest midyear wins. I’d love to hear what you are most proud of in the first 6 months of 2025! Inner Circle members have access to the and the . Make sure you are logged in! If you aren’t already a member of the , you can join us anytime - the doors are open! Related podcasts we think you’ll like: : Money Talk & Mindset with Profits First Coach April Stroink : How to do a Midyear Review and Check-up : 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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266. Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell
06/23/2025
266. Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell
With host retail coach In This Episode: Running a retail business isn’t just about WHAT you sell—it’s about WHO you bringing together in your retail store. In this heartwarming and wisdom-filled episode, Cadence Kidwell of (a yarn store in Thomasville, Georgia) shares how she’s built a thriving business rooted in connection, creativity, and community support. Whether you’re a seasoned retailer or just starting out, Cadence’s story will inspire you to think big, act bravely, and build something meaningful. Key Takeaways from a Retail Yarn Store Owner: Cadence shares her inspirational journey from university teacher to yarn shop owner Why community is the most important product she sells How she built a strong, trusted team that loves the store like it’s their own Creative marketing tools she swears by (like countdowns and story-driven videos) How events like Local Yarn Shop Day bring huge in-store traffic Why offering benefits like retirement plans helps retain staff The importance of mentorship, coaching, and always learning something new “We’re not just selling yarn. We are selling connection and whimsy.” - Cadence Kidwell About Cadence and Fuzzy Goat Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers’ life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women. Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after. Follow along with Cadence and Fuzzy Goat here: | | Use code SHOPTALK to get 11% off your order through Fuzzy Goat’s website! Related podcasts we think you’ll like: Fine Tuning Your Business Operations with Business Strategist Gwen Bortner : Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy of Loopy Wool : Behind the Counter: Building a Unique Retail Shop with Heart with Amy & Chris Hart About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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265. How to Have a Summer of Ease Without Losing Retail Momentum
06/16/2025
265. How to Have a Summer of Ease Without Losing Retail Momentum
With host retail coach In This Episode: Let’s make this summer your most joyful and productive yet, without the burnout. In this episode, I’m sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you. We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!) How to Create Ease This Summer: Schedule your calendar and your team’s through September Pre-plan promotions, social content, and email marketing Reuse great content from last year (no one remembers your July 2023 meme, it’s fine) Humanize your brand with softer summer content (think beach reads and mojito recipes) Hand off live sales, store tours, or event planning to your team or guest hosts Let go of the guilt and get off your phone and POS app while you're away It’s time to drop the “shoulds,” my friend. Let’s get to work. Until next week, cheers to joy, freedom, and profits. “Watching your POS like a hawk is not making things sell faster.” -Wendy Batten Your Next Steps Get out your calendar and do some planning! And let’s connect on Instagram! What are your top tips for planning your summer of ease? I’d love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs. If you're a member of the Retailer’s Inner Circle, check your monthly playbooks. They’re packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier. And if you aren’t…join my supportive community of retailers in the ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Related podcasts we think you’ll like: : 5 Steps to Simplify Your Content Planning : How to Plan and Host Successful Events and Promotions in Your Retail Shop : Mastering Social Selling About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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264. Turn Your Summer Slowdown Into a Retail Reset
06/09/2025
264. Turn Your Summer Slowdown Into a Retail Reset
With host retail coach In This Episode: Let’s talk about the “summer slowdown,” shall we? In this episode of the Creative Shop Talk Podcast, we’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention - and I’m showing you how. We’re diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials, declutter your tech stack, and plant the seeds for a thriving holiday season. What You’ll Learn in This Episode: Why a slower season can be your biggest strategic advantage How to use your CEO date to make smarter inventory decisions Ways to deepen customer relationships and build brand loyalty Quick backend system fixes that can boost efficiency How to use the summer to prep for a stress-free Q4 and holiday season Why mindset matters more than momentum during seasonal dips Your Next Steps If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@) with your summer reset plans. I’d love to hear from you! And then …join my supportive community of retailers in the ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Related podcasts we think you’ll like: : How to Tame All of Those Great Ideas : What to Do if It’s Slow: Summer Strategy Series : Create a Summer of Ease for Your Retail Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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263. Why CEO Time Isn’t Optional in Your Retail Business
06/02/2025
263. Why CEO Time Isn’t Optional in Your Retail Business
With host retail coach In This Episode: Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you. Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now! Takeaways for Indie Retailers Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them. Stop playing small – Don’t let busy work keep you from doing the real CEO work that moves the needle. You can’t scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom. Take a pause and plan – A regular CEO date with yourself brings clarity and confidence. Want help? – I’m hosting a on June 10th. Come plan alongside other retailers who get it! More info below. What to Focus on During CEO Time Strategic planning (not just goal setting) Reviewing what worked and what didn’t Understanding your income streams and profit margins Creating intentional marketing, not last-minute campaigns So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. Need more? Join me for my first on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. Or…join my supportive community of retailers in the ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Related podcasts we think you’ll like: : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success : Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb : Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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262. 11 Tiny Habits That Will Make Your Retail Business Better
05/26/2025
262. 11 Tiny Habits That Will Make Your Retail Business Better
With host retail coach In This Episode: Small habits can lead to big results! In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS. Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it! 11 Micro Habits for Independent Retailers: Don’t “Ostrich” – Stop hiding from your business numbers. Look at them daily so there are no surprises. Always Be Learning – Reading 10 minutes a day or listening to a podcast can level up your skills. Ditch the Burden Mindset – Remember, you get to run this business. Approach it with joy, not dread. Use a “Yet” Mindset – “I’m not good at planning... yet.” Add "yet" to reframe your self-talk. Ask: How Can I Make This Easier? – Don’t overcomplicate. Ask who or what can help. Crush Self-Doubt – Keep a list of wins, kind words, and proud moments to boost your confidence. Set Clear Goals – Know what you’re aiming for so your daily actions move you closer to it. Look Up – Don’t get stuck in the day-to-day. Plan 90 days out. Know what your customers are experiencing. Prioritize Your Health – A healthy YOU means a stronger business. Protect your time and energy. Decide Faster – Avoiding decisions holds you back. Be intentional and aligned with your goals. Make It Fun – This is your dream! Bring energy and joy into your day-to-day. Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Related podcasts we think you’ll like: : Confident Decision Making Made Easy with Business & Life Coach Andrea Liebross : Having a Monthly Playbook for Your Retail Shop : How to Stay Focused and Get Things Done About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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261. How to Stay Focused and Get Things Done
05/19/2025
261. How to Stay Focused and Get Things Done
With host retail coach In This Episode: Running a shop can feel like juggling flaming squirrels – I totally get it! In this episode of The Creative Shop Talk Podcast, I’m sharing a powerful training from the library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This one's for all of the busy retailers out there trying to get things DONE! Takeaways for Independent Retailers: How to protect your personal time as a retail CEO The power of setting non-negotiables for work-life balance What a CEO Date is – and why it will change your week The difference between results and goals: what are the three “cross-offable” things you need to do today? How to use the Pomodoro Method to beat distractions: You’ll be shocked by how much you can get done in 25 minutes! 4 D’s to simplify your to-do list: Do, Delete, Delegate, Defer Why batching tasks and working away from the shop floor matters How small group support boosts momentum and accountability Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Related podcasts we think you’ll like: : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success : The 3 Biggest Time Wasters for Retailers and How to Avoid Them : Annual Planning That Fills Your Life Buckets About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat
05/12/2025
260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat
With host retail coach In This Episode: Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas. In this episode, I’m sharing some of my takeaways from my Level Up Mastermind Retreat in early April in Thomasville, Georgia. I’m always learning from my retailers and amazed by their ideas and this retreat was no different. There is something very inspiring about getting a group of like-minded people together who are working toward a similar goal: running a successful independent retail shop. I hope these takeaways inspire you to try something new to move the needle in your retail business. Takeaways for Independent Retailers: Bravery is contagious: It’s important to surround yourself with people who are on your side. Making a decision and being brave enough to stick to it when you see the needle starting to move and/or having the courage to course correct if it’s not working Collaborations & community are super hot right now: Everyone in your community has the same goal: growing and thriving in a community that supports them. Look to your community for inspiring people: Annie Jones of in Thomasville showed us that building multiple revenue streams and marketing differently works. (You can follow along with her Instagram at @bookshelftville) Lean into others: You cannot do this alone! I also wanted to give a quick shoutout to YOU! Thanks to your support, the podcast has reached 100,000+ downloads! Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Related podcasts we think you’ll like: : Relationships are Rocket Fuel : Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell : Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart
05/05/2025
259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart
With host retail coach In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own , a boutique inspired by the couple’s time in the Cotswolds. They describe the shop as “English at heart with a Southern sensibility and a French twist.” Amy is an active member of the and has been in the Level Up Mastermind for almost 5 years running. This episode is packed with tips for independent retailers, especially those working together as a couple. From finding your niche, connecting with your community, and navigating the ups and downs of retail life together, Amy and Chris are an inspiration to all aspiring retail shop owners. Takeaways for Retail Shop Owners: Finding your "widget": Identify your unique product (like Amy's Toile designs) Involving family: Amy and Chris have incredibly talented family members who showcase unique products in their shop. Defining Roles: The importance of defining roles and communicating them clearly. Build your community: Make it a point to connect with members of your community. Featuring local artisans in your shop is a good way to do that. Overcoming challenges: Amy and Chris know when their slow season is and have come up with ways to draw customers in and also keep their minds right knowing things do pick up. Chris’s Advice : "Don’t give up your dream to somebody else.” Listen in for more thoughts on what Chris and Amy could have done differently if they could rewind 7 years. “Don’t give up your dream to somebody else.” -Chris Hart Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . About Amy and Chris: Sweethearts since college, Amy and Chris Hart chose Thomasville, Georgia, as their adopted hometown in 2018 after many adventures. The Hare & The Hart is their shop in the beautiful, historic downtown, offering gifts and goods that are English at heart with a Southern sensibility & a French twist. They adore celebrating the beauty of the places people love, embellishing the spaces surrounding them, and sharing in the extraordinary joy of the everyday. Their family takes part by designing collections, including Amy’s Toile of Thomasville. They are pleased to carry local artisans, along with those discovered on and inspired by their travels. Amy and Chris continue their adventures in a wibbly, wobbly 1850s house just blocks from the shop with their Labrador named Rugby. Related podcasts we think you’ll like: : Learning to Level Up with Amy Hart : Level Up Mastermind Q+A: Invest in Yourself : Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers
04/28/2025
258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers
With host retail coach In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m giving you 5 simple ways to build your email list and keep your customers happy. You’ll learn how to connect better, sell more, and own your customer relationships. I hope you’ll join my email list (if you aren’t already on it)! You can do that by scrolling to the bottom of my homepage . 5 Ways to Build Your Email List: Ask your customers at checkout to join the list: You can use a QR code to do this! Do an in-store give-away. Offer a freebie/lead magnet as an incentive to join. When you host events customers need to pre-register for, ask those folks to join the list when they are registering. Use a pop-up on your website and ask people to join: Simple and effective! Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn’t need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Related podcasts we think you’ll like: : Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell : Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales
04/21/2025
257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales
With host retail coach LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Ready to spruce up your shop and boost your business? Spring (or Autumn, depending on where in the world you are!) is the perfect time to clean out the old and bring in the new. In this episode, I’m giving independent retailers easy tips to refresh their mindset, clean up their shop, and make more money. Key Takeaways: Mindset Refresh: Get rid of negative thoughts and focus on new opportunities. Remember why you started your business and get that excitement back! Money Moves: Inventory Check: Look at old stock and have a spring cleaning sale to clear it out. Don’t let money sit on your storage shelves! Expense Review: Cut unnecessary spending by checking your credit card and bank statements. Pricing Check: Make sure your prices make you a profit, and don’t just copy your competitors. Shop Spruce-Up: Clean your shop, including dusting and fixing anything that looks worn out. Update uniforms, aprons, and how your staff presents themselves. Marketing Boost: Refresh your marketing plans to get customers excited. Remember: “Nothing great was ever achieved without enthusiasm!” Plan for Success: Having a plan is key to making good things happen! “Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Tight on Cash Flow? Let’s Turn Your Old Inventory Into Cash for You! : Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily King : Feeling Stuck? 20 Prompts to Help Flip Your Mindset About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand
04/14/2025
256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: I’m home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop. Want customers lining up instead of walking by? It’s time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand. 5 Tips to Elevate Your Shop: Boost Visibility: I’ll give you some ideas and platforms you can use right now to make sure people can find you. Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door! Signage That Sells: I’ve said it before and I’ll say it again: Good, clean signage is a silent salesperson. Check Your Inventory/Merchandising: I’ll offer my thoughts around aligning inventory with your branding as well as making sure your shop is “shoppable.” Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality. "Clear is always kind." -Wendy Batten Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Retail Success Stories – Learning to Level Up with Amy Hart : Increase Sales With Your Silent Salesperson: Signage : How to Create a Customer Journey Map : Merchandising to Sell: Intuitive Merchandising : How to Audit Your Brand Assets About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life)
04/07/2025
255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life)
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality! Key Takeaways: The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing. You're Not Behind: Forget comparing yourself to others! Just focus on moving forward. Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger! Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions! Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things. Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide! Action Beats Avoiding: Don't hide from problems – tackle them! And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen! "The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: How to Reframe Your Mindset on Competition : Practicing Self-Care While Running a Retail Business Relationships are Rocket Fuel About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell
03/31/2025
254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns and Adam owns , both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in! Key Takeaways: The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone. Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot. Winter Festival Success: How one idea turned the slowest season into a top sales month. Branding a Town Like a Business: Why a strong, unified message matters. Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life. “Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community. Need more? Join me and our supportive community of retailers in my ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Becoming a Destination Shop : Our Retailer Mastermind’s Book Club Book Roundup with Guest Millie Blackwell : Community Marketing Strategies with Millie Blackwell About Mille and Adam Blackwell Mr. Adam Blackwell is the visionary behind , and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe. About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol. Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at . She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Mrs. Blackwell has been an active member of the Retailer’s Level Up Mastermind and About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers
03/24/2025
253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media? Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business. Key Takeaways: What social selling really means (hint: it’s more than just posting products!) How to create engagement-driven content that leads to sales Why live shopping is the future and how to start The power of consistency—how to build an audience that shows up to buy Tools and strategies to make social selling seamless and profitable Need more? Join me and our supportive community of retailers in my ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : What’s Working for Social Media and Retail Business Growth with Brooke Riley : Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses : 5 Minute Marketing Tips: Relationships are Rocket Fuel About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent
03/17/2025
252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent
With host retail coach https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team! Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, , where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win! “Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!” Key Takeaways: You must lead your staff by example. The days of telling staff “because I said so” are over! Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters Being an “employer of choice” isn’t always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave. Think about your team the same way you would think about your customers. The “Peak-End Rule”: people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the experience. The “Third Place”: people are craving a “third place” beyond home and work. How can you make your shop that place for them - and how does hospitality fit in? Need more? Join me and our supportive community of retailers in my ! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press : Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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251. Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series
03/10/2025
251. Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let’s figure out how to get those people into your retail shop! There is also an element of community involvement and support and I’ll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn’t always mean attending a fancy gala or some big networking event! Listen in and hear how to make it easy, free and fun! I’d love to know if this series was helpful to you and which of the 3 strategies you will amp up? Let me know how you make out. Need more? Join me and our supportive community of retailers in my ! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series : Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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250. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
03/03/2025
250. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop’s website. I’ll also share my thoughts on blogging! (Hint: it’s not dead!) Need more? Join me and our supportive community of retailers in my ! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Before You Pay For Ads, Do These 3 Things : How to Make Real Progress in Your Business with Guest Expert Richard Ralston : Local SEO Simplified with Matt Diamante of HeyTony About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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249. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
02/24/2025
249. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
With host retail coach Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing. Episode 249 is the first in a series of three podcasts dedicated to getting your shop found. We start with your Attract Strategy: the ways you are attracting new customers to your shop. We’ll cover lots of important topics in this episode including what you should be doing on social media and why your front-facing assets need to tell a compelling story about you and your shop. Inside the episode, I’m giving you three EASY action items to complete so you know you are doing everything you can to make sure your Attract Strategy is working for you and your retail business. On the next episode of the podcast, we will continue the series specifically covering how your retail shop can be found. Don’t miss it! Need more? Join me and our supportive community of retailers in my ! You’ll have access to countless Masterclasses including . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand . Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information . Related podcasts we think you’ll like: : Before You Pay For Ads, Do These 3 Things : Simple Sales Strategy Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time?
02/17/2025
248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time?
With host retail coach In This Episode: Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I’ll talk about how to break down your tasks and time so you can effectively use the most powerful resource you have: your time as CEO. I have some great book recommendations to share in this one as well! Looking for more? Join the . You’ll have access to a monthly playbook that will help you track your numbers, support your weekly CEO date, provide promotional ideas and marketing strategies, and so much more. We also have an on-demand catalog of masterclasses that will help you move the needle and find success in your retail business. ! Related podcasts we think you’ll like: : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success : The 3 Biggest Time Wasters for Retailers and How to Avoid Them : The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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247. 5 Minute Retail Marketing Tips: Making Marketing Manageable
02/10/2025
247. 5 Minute Retail Marketing Tips: Making Marketing Manageable
With host retail coach In This Episode: Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don’t worry - I’m breaking it all down for you in this quick 5 minute episode. I’ll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you’ll be able to flip your mindset around retail marketing to simplify your efforts AND make your efforts more intentional. Intentional marketing leads to retail success! Let’s dive in! Related podcasts we think you’ll like: : Simple Sales Strategy Series : Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025 : Best of Series: Retail Marketing from Gen Z to Boomers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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