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The Growth Agenda - Sales & Marketing Podcast

Where will growth come from? It’s an old question that increasingly needs new answers. Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure. This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow. Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts. We talk about what actually works, what doesn’t, and where growth really comes from in practice. Happy listening — and looking forward to putting growth on the agenda.

info_outline #49 – Martin & Oliver: Kink the Curve – Change Your Growth Trajectory 01/26/2026
info_outline #48 - Hannibal & Mikkel: The GenAI Revolution - Scaling AI Assistants in Commercial Operations 10/14/2025
info_outline #47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift Possible 07/11/2025
info_outline #46 - Bart & Anders: Why your sales meetings belong in the open office 06/30/2025
info_outline #45 - Liza & Natasha: Why do most sales methodologies fail to stick 05/02/2025
info_outline #44 - The New Growth Agenda 02/24/2025
info_outline # 43 - Jeppe & Martin: The Promised Brand - why branding matters with Mats Urde, Brand Orientation 01/06/2025
info_outline # 42 - Carsten: Navigating the art of growth: Lessons on commercial value, simplicity, and responsiveness to change with Toke Lund, Enterspeed 11/29/2024
info_outline # 41 - Mikkel & Martin: Rethinking Account Management: From Static Plans to Dynamic Client Partnerships 11/15/2024
info_outline # 40 - Martin & Jeppe: A journey from Science to Sales with Alexander Broe, Novonesis 10/25/2024
info_outline # 39 - Oliver & Jeppe: From frontline to Sales Management to Global ComEx with Daniel Mann, VELUX 10/11/2024
info_outline # 38 - Martin & Jeppe: Insights on LUNAR with Camilla Frøsig 09/27/2024
info_outline # 37 - Charlotte & Brian: The Importance of Websites 09/13/2024
info_outline # 36 - Martin & Jeppe: Insights on Teton AI with Claus Ipsen 09/04/2024
info_outline # 35 - Brian & Mikkel - What We Do At Kvadrant Consulting 07/19/2024
info_outline # 34 - Sixten & Martin - Ecosystem Sales and Partner Management 06/21/2024
info_outline # 33. Martin & Mikkel - Why most sales trainings fail and how to fix it 05/29/2024
info_outline # 32. Nils & Mikkel - Nailing your product positioning 05/02/2024
info_outline # 31. Mikkel & Toni - The RevOps revolution and the bowtie funnel 03/22/2024
info_outline #30. Mikkel & Brian - Translate marketing strategy to execution with a marketing operating model 03/04/2024
info_outline #29: Nils & Brian - 5 faldgrupper i B2B branding og hvordan du undgår dem 12/04/2023
info_outline #28: Mikkel & Brian - Organisering af marketing 08/31/2023
info_outline #27: Mikkel & Brian - Vertikalisering i B2B – et værdifuldt greb eller spild af tid? 06/29/2023
info_outline #26: Brian & Morten – 100+ millioner i B2B medieindkøb 06/16/2023
info_outline #25: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 2) 04/26/2023
info_outline #24: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 1) 03/29/2023
info_outline #23: Martin & Alexander - Contractbook udfordrer den traditionelle salgsorganisation 03/14/2023
info_outline #22: Brian & John - Besøg af en vaskeægte CRO – Rejsen fra marketingmand til kommerciel leder i LearningBank 01/10/2023
info_outline #21: Mikkel & Brian - Recessionen kræver kommerciel fornyelse 11/09/2022
info_outline #20: Mikkel & Brian - Growth officers, hackers og data scientists - nye roller i marketing eller spild af tid? 08/05/2022
 
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