Cultivating a Craft

Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021. In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

Our Ethos and Core Values 02/04/2022

Our Ethos and Core Values The Fertile Ground Team unpacks the ethos and core values of the company and describes how these concepts drive the decision-making and planning for the brewery. Cultivating a community is a focal point at the brewery, from engaging people in the tri-county area around Jackson, Mississippi and inviting travelers who stop at the brewery on their way elsewhere. /episode/index/show/cultivatingacraft/id/22022558

Creating a Space 01/05/2022

Creating a Space With construction underway, the Fertile Ground Beer Co. team discuss the planning and details of the taproom and brewing area that comprise the brewery building. Alli Smith, interior designer for the brewery, shares her vision for creating a space for patrons to enjoy beer in a contemporary atmosphere. /episode/index/show/cultivatingacraft/id/21671252

The Fertile Ground Beer Thesis 11/10/2021

The Fertile Ground Beer Thesis While enjoying a round of pints, Matty, William, Conner and Matthew discuss beer trends and their favorite styles. The team also reveals the “what” and the “why” for the beers Fertile Ground Beer Co. will offer. From year-round crispy favorites like lagers and pilsners, to seasonals and sours, the founding team share their “beer thesis” that will define the trajectory of the brewery. /episode/index/show/cultivatingacraft/id/21119492

Making the Liquid: Introducing our Head Brewer 09/22/2021

Making the Liquid: Introducing our Head Brewer In this episode Fertile Ground Beer Co. introduces its head brewer, William Paden, who relocated from El Paso, Texas to bring his German-influenced brewing style to Jackson, Mississippi. Paden, an experienced brewer and Army veteran, shares how his love for quality beer led him to start brewing his own beer. The founding team discusses their vision for the beer at Fertile Ground Beer Co. and how that aligned immediately with Paden’s passion. /episode/index/show/cultivatingacraft/id/20567285

A Third Space: Location, Location, Location 09/08/2021

A Third Space: Location, Location, Location In this episode the Fertile Ground Beer Co. founding team unpacks the importance of a great location for a brewery. Matthew, Conner, and Matty discuss the Belhaven Town Center development project and why the developers chose a brewery for the anchor tenant in this adaptive reuse project. In addition to co-locating with some of the best restaurants in Mississippi, accessibility and walkability are just a few of the many positive attributes that Belhaven offers Fertile Ground Beer Co. /episode/index/show/cultivatingacraft/id/20230607

Building the Team, the Who 08/23/2021

Building the Team, the Who From achieving spousal buy in to hiring a head brewer, Matthew, Conner, and Matty discuss the importance of building the right team for Fertile Ground Beer Co. In addition, the founders provide insight on the different roles and responsibilities of all the team members involved in building a brewery. /episode/index/show/cultivatingacraft/id/20230583

Brewery 2.0, the What and How 08/23/2021

Brewery 2.0, the What and How In this episode, the Fertile Ground Beer Co. founding team details their vision for “brewery 2.0” while recognizing this thesis would not be possible without the Mississippi and regional craft beer trailblazers that have gone before them. Matthew, Conner, and Matty also unpack the definition of “craft beer,” dispelling certain misperceptions and misconceptions while also offering very personal interpretations of this wonderful product they love. /episode/index/show/cultivatingacraft/id/20230493

The Origin Story and Starting with Why 08/23/2021

The Origin Story and Starting with Why Meet the founders of Fertile Ground Beer Co., a craft brewery located in the Belhaven neighborhood of Jackson, Mississippi. Matthew, Conner, and Matty discuss the origin story of Fertile Ground and, in Simon Sinek fashion, explain the “why” behind this tap room focused craft brewery. This first season of the Cultivating a Craft podcast provides a real-time account of the planning and launch of this brewery. /episode/index/show/cultivatingacraft/id/20230463

Cultivating a Craft

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