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Customer First Thinking

Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.

info_outline The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer 12/12/2024
info_outline Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester 11/25/2024
info_outline Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute 11/05/2024
info_outline Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist 10/18/2024
info_outline Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author 09/26/2024
info_outline Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting 07/30/2024
info_outline Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra 07/10/2024
info_outline Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute 05/15/2024
info_outline Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory 03/16/2024
info_outline Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University 02/28/2024
info_outline Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture 12/20/2023
info_outline Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics 11/30/2023
info_outline Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce 10/18/2023
info_outline Digital Transformation: An Interview with Howard Tiersky, CEO of FROM 08/29/2023
info_outline Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania 08/04/2023
info_outline Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association 06/15/2023
info_outline Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group 05/19/2023
info_outline Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes 03/17/2023
info_outline Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions 02/20/2023
info_outline Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+ 12/16/2022
info_outline Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog 11/16/2022
info_outline Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics 10/30/2022
info_outline The Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy 10/03/2022
info_outline Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute 07/26/2022
info_outline Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board 06/20/2022
info_outline E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting 05/12/2022
info_outline A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System 03/12/2022
info_outline The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce 01/23/2022
info_outline The Golden Record: An Interview with David Raab, Founder of the CDP Institute 12/13/2021
info_outline The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet 07/28/2021
 
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