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The Copernican Shift

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

info_outline How to Really Celebrate Pride Month, with Katie Martell 06/21/2022
info_outline The Magic of Sonic Branding 06/15/2022
info_outline How do Your Customers Really Use Your Product? 04/20/2022
info_outline Damn the Torpedoes, Full Stream Ahead 04/14/2022
info_outline Why You Need to Keep it Super Simple 04/12/2022
info_outline One Bowl to Rule Them All 04/07/2022
info_outline Six Steps to an Authentic Brand 04/05/2022
info_outline Adventures in the Metaverse 03/31/2022
info_outline Welcome to the Copernican Shift 03/29/2022
info_outline The Hidden Danger of Marketing Preconceptions 03/24/2022
info_outline How to Gather Real Customer Insights, with Sonia Sahney 03/22/2022
info_outline Why Buyer-Driven is Better Than Customer-Centric, with Ardath Albee 03/18/2022
info_outline Creating Your Company Narrative, with Michelle Chiantera 03/15/2022
info_outline How to Be the Best Representative of Your Own Product, with Annie Wissner 03/02/2022
info_outline How to Get More Value from B2B Review Sites, with Yoli Chisholm 02/23/2022
info_outline Your Complete Guide to Analyst Relations, with Drew Tambling 02/15/2022
info_outline Inside the Minds of the World’s CMOs 02/10/2022
info_outline How to Build 1:1 Customer Engagement at Scale, with Jordan Neuhauser 02/02/2022
info_outline How to Become a Better Marketer 01/31/2022
info_outline Using is Believing… the 2nd Moment of Truth 01/27/2022
info_outline Creating Effective Influencer Relationships, with Marshall Kirkpatrick 01/26/2022
info_outline How to Build an Influencer Relations Program, with Marshall Kirkpatrick 01/25/2022
info_outline The Secret to Successful B2B Marketing 01/21/2022
info_outline A New and Improved “First Moment of Truth” 01/20/2022
info_outline What is Google’s "Zero Moment of Truth"? 01/19/2022
info_outline I Love a Parade 12/07/2021
info_outline How the Voice of the Customer Fuels CXM 11/09/2021
info_outline Our Amazing, 1-Year Anniversary Extravaganza 10/20/2021
info_outline How Beautiful Design Makes a Beautiful Life 10/18/2021
info_outline Why Good Decisions Can Lead To Bad Outcomes 10/15/2021
 
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