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Calculated Delusion: Brady Shearer on Risk, Reward, and Real Leadership
04/10/2025
Calculated Delusion: Brady Shearer on Risk, Reward, and Real Leadership
In this episode, Brett & Sarah sit down with Brady Shearer, founder of Pro Church Tools and a leading voice in the world of digital ministry and church communications. Brady unpacks his 15-year journey from rural youth group volunteer to entrepreneur running a 30-person creative agency—sharing how “calculated delusion” has shaped his approach to risk, leadership, and building something that lasts. Brady talks about: Why every leader needs a little bit of delusion—and how to keep it calculated The emotional highs and lows of leading something from scratch How to earn trust and influence in a church culture that resists change Creative ministry lessons from his first refund, first video, and first big win What young leaders can do now to start building trust and traction How he balances being a husband, dad, and CEO with a mind that never stops The importance of relational equity, clear mission, and paying people well Brady’s insights are both practical and deeply personal—offering a behind-the-scenes look at what it really takes to start, sustain, and scale a vision-driven business or ministry.
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