Sounds Like Marketing

The audio content marketing podcast that’s here to dial businesses and brands into the importance of sound. Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be better marketers. To hear how you can use sound, music, and audio content to be a better marketer, subscribe to “Sounds Like Marketing” in your favorite podcast player, and if you’re a fan of the show, then tap the share button and send this podcast to someone interested in marketing and branding you know, who’ll appreciate “Sounds Like Marketing”

The Power of Musical Parodies with Ryan Anderson 08/09/2023

The Power of Musical Parodies with Ryan Anderson On the show today we sit down with musical parody master, Ryan Anderson and listen to a few of his parodies, talk about his origin story, discuss his creative process in songwriting and video creation, learn about Ryan’s thoughts on imposter syndrome and discover how shipping and sticking with it are critical to success in content marketing. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/27692355

The Strategy Behind The Sounds with Dani Valkova 07/19/2023

The Strategy Behind The Sounds with Dani Valkova Today we’re talking about sonic strategy, direction and deliverables with Audio Director Dani Valkova. We touch on the power of audio to connect people, dive into segmentation and personalization, talk about AI as a tool to help get work done faster, and we learn that silence can be one of the most powerful tools to use in the audio arsenal. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/27498741

ROI The Musical 06/21/2023

ROI The Musical Today is a special episode on the show - we're going to share Jake Sanders' marketing audio drama/musical “ROI - The Musical” and then follow that up with a brief Q&A session where we hear Jake explain the process behind the project and discuss the topics covered in the musical. So, grab yourself a drink, find a cozy spot to listen to this episode, and enjoy Audio Content Lab’s broadcast of “ROI - The Musical” /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/27205830

Making Marketing Sound Great with Michael St. james 05/31/2023

Making Marketing Sound Great with Michael St. james Today we talk to songwriter, producer and publisher Michael St. James of Better Ad Music about writing the correct jingle, using prefab versus creating original music for clients and how sometimes cheesy is right even if you don’t like cheese. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26988345

Fear, Faith, and Creative Courage 05/17/2023

Fear, Faith, and Creative Courage Today we discuss part of the mental game of the creative process. It’s not easy to challenge yourself creatively, and it requires not only an idea, but the ability to see it through in the face of doubt, uncertainty and fear, from yourself and others. Jake and Paul talk shop and give real insight and advice on how to get through the bad stuff, get to the creative breakthroughs, and how to find the proper camouflage for your marketing operations! /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26855070

What Does A Good Ad Sound Like with Ant Henderson 05/03/2023

What Does A Good Ad Sound Like with Ant Henderson Today we’re talking to composer, marketer, and most importantly one of the mad scientists here at Audio Content Lab Ant Henderson about the secret sauce that goes into making sonic logos, how to match sound to images for better advertising impact and the best way to make the most of people’s short attention span using smart sonic choices and some tried and true techniques. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26705247

Exploring the Sound Mind and Marketing with Dr. Nina Kraus 04/19/2023

Exploring the Sound Mind and Marketing with Dr. Nina Kraus Today we’re talking to Hugh Knowles Professor of Neurobiology, Communication Sciences, and Otolaryngology at Northwestern University Dr. Nina Kraus about her book, “Of Sound Mind” and learning how brains process audio, discovering how we can better understand this primal function, and exploring ways marketers can be a part of their audience's sonic world. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26577066

The Musician Marketer Matrix with Anthony Garone 04/05/2023

The Musician Marketer Matrix with Anthony Garone We interview author, musician, content marketing pro and founder of Edify Content, Anthony Garone, about his path from music to marketing, how creativity in music can translate to creativity in marketing, the power of sound and music, and what he learned from spending 20 years learning one of the hardest songs to play on guitar. All this and more on today's episode of Sounds Like Marketing! /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26440107

The Power of Interview Podcasts with Ryan Estes 03/22/2023

The Power of Interview Podcasts with Ryan Estes We interview content marketing master and founder of KitCaster, Ryan Estes, about his path from music to podcasting, the power of interview podcasts and why they work, using music as a method of connection, and best of all - you don’t have to read a single word to connect with this episode of Sounds Like Marketing! /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26288637

The Connection Between Brands and Sound with Ethan Decker 03/08/2023

The Connection Between Brands and Sound with Ethan Decker An extensive and in-depth interview with Dr. Ethan Decker about brand science, the power of sound in advertising, and how jingles jangle the money out of your customer’s pockets. “The connection between brands and sound is a visceral one,” states Ethan. “Sound quickly connects a brand in your brain and makes the advertising sticky. This is why a passive medium like TV is perfect for sonic branding." Be sure to stay tuned, stay curious and subscribe to Sounds Like Marketing on Apple Podcasts, Google Podcasts, Spotify, YouTube or add it as a Favorite on your podcast player of choice. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/26152554

Of Podcasts and On-Stage Performance with Lynz Floren 02/22/2023

Of Podcasts and On-Stage Performance with Lynz Floren Today we talk with songwriter/musician/and podcast producer, Lynz Floren, about this nexus and learn about ways both marketers and musicians can orchestrate and conduct themselves and deliver value in all venues - from the green room to the boardroom. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/25997868

The Sound of Branding with Michele Arnese 02/22/2023

The Sound of Branding with Michele Arnese On the show today we're talking about taking that brand into the audio-scape with sonic branding, the practice of using auditory elements to brand your product or service. What does a brand sound like? How does it make marketing better? We answer these questions and more with our guest Michele Arnese, the founder and CEO of amp sound branding. /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/25997436

Welcome To The Show - Intro 02/15/2023

Welcome To The Show - Intro Welcome to the show! Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be better marketers. In addition to the conversation, we ask our guests two audio biographical questions, followed by a lightning round of “guess that sound!” We’re also going to be dropping quick tips episodes that will give you practical, useful and accessible information on how to create or improve on your own audio content and sonic marketing techniques. To hear how you can use sound, music, and audio content to be a better marketer, subscribe to “Sounds Like Marketing” in your favorite podcast player, and if you’re a fan of the show, then tap the share button and send this podcast to someone interested in marketing and branding you know, who’ll appreciate “Sounds Like Marketing” /episode/index/show/d842d2c0-2282-45b3-9e76-2856118f0a64/id/25939779

Sounds Like Marketing

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