The Brand Soul Strategist

Hey Belleza, You don’t need more noise—you need alignment. This podcast is for the woman who’s done shrinking. You are the brand. It’s time to be fully seen, deeply heard, and powerfully aligned. Your clarity is your power. Your soul is your strategy. And your brand? That’s your legacy in motion. The Brand Soul Strategist podcast is your space to reclaim your voice—especially the one you silenced years ago. The voice of your inner child. Your truth. Your knowing. Hosted by Wendy Barba—a trusted strategist to Fortune 100 brands with deep roots across U.S. and LatAm markets—this show is where personal meets professional, and where impact begins within. After years behind the scenes, Wendy realized the only success worth having is the one rooted in joy, purpose, and presence. Today, she’s here to guide you—visionary women and conscious leaders—into scaling your life and business with soul. Wendy is a multi-passionate, soul-driven entrepreneur, a proud Latina from Caracas, Venezuela, and a wife and mother of two IVF miracles. She brings cultural depth, spiritual alignment, and sharp business strategy to every episode—like sitting with your bestie who also happens to be your most powerful mentor. You’ll hear real conversations with inspiring leaders, entrepreneurs, and experts who share the truth behind their transformations. We’ll talk branding, leadership, money, healing, motherhood, growth—and everything in between. Expect episodes that challenge you to rise. To break generational patterns. To lead with love. To heal with courage. And most of all—to become the woman your soul has been calling you to be. Ready to align your brand, elevate your life, and lead with purpose? Hit that subscribe button and listen to The Brand Soul Strategist—for women who build legacy on their own terms. With love and passion to see you grow, Wends