Episode 64 - Peter Stewart Interview (Part 4 of 4)
Episode 64 - Peter Stewart Interview (Part 4 of 4)
On this episode of the "Dailicast Moment" host Chris Laning speaks with Peter Stewart, a long time radio presenter and host of the "28 Day Flash Briefing Briefing". Today, they wrap up their discussion by talking about what they see as the future for dailicasts. TRANSCRIPT: CHRIS: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now today I'm going to finally wrap up my conversation with Peter Stewart from the "28 Day Flash Briefing Briefing". If you haven't caught any of these dailicasts from earlier this week, you want to go back and listen because Peter is a wealth of knowledge on this subject and even though I'm in and I've been doing dailicasts and I tell you guys how to do it, I continue to learn from him not only on his "28 Day Flash Briefing Briefing", but even just in the ones he's done for us this week. So Peter, once again, welcome to the "Dailicast Moment". PETER: Chris, you're very kind. Thank you very much indeed for your words. CHRIS: I think it's been very clear among people this week if they haven't picked up on it that both you and I are extremely passionate about this format. We see big things for this format! So I kind of wanted to take a moment to discuss where we see this format going and what kind of increase in listenership we think it might be in the near future. PETER: I really think that flash briefings, Chris are the sleeping giant of what a Amazon Echo devices have got. As I understand it, they were almost put in as a bit of an afterthought and were mainly for the professional broadcasting companies. You know the BBCs and the CBSs is of this world to be putting out information almost hourly. You know, updated news bulletins of content they already had. I don't believe they thought that it was going to be opened up for everyone to be able to get in there to do these dailicasts or briefcasts, these micro podcasts or to give them their proper name, the flash briefings. I really think they are undiscovered at the moment, but they are just waiting to be discovered and to be opened up. PETER: Let me give you a few ideas. I really think we call them estate agents over here in the UK, in London, but I know you refer to them as real estate agents. What a fantastic opportunity for real estate agents to really own the area. And I don't mean to have a flash briefing talking about you know, a four bedroom detached house with two bathrooms and a large garden and an in and out drive. I don't mean that. That's far too much advertising! Who's going to be listening to that time and time again every single day? You won't. However, if you're a real estate agent, you should be owning your geographical area. You should be talking about the news that's happening in your area. You can become known for that, particularly with fewer and fewer local newspapers. You can be talking about the schools and the education system. How good your local schools are. How clean the local parks are. Talk about local events. Talk about how far it is to the beach. About developments or road closures that are going on because something's going to be retarmacked or there's been a burst water main so avoid this area. Be known for your local geographical area. And then when people want to move from one side of the city to the other or if people want to move into your fantastic city, then they we'll already know you are an authority in that. You're staking your claim in knowledge of the local area. And if you are giving that kind of advice perhaps along with, I don't know, DIY tips around the house, then people will come to you. Your name is going to be front of mind when people want to buy or sell their home. As an example of how a local business can really use flash briefings to be loud and proud on this new platform. CHRIS: And I love that example and that's one of the things that I think both you and I are out there trying to convince people to do and saying, look, you know, look into this, see what you can do in your industry and take advantage of the fact that it's still relatively new. I mean that's changing. I mean even the last six months and there was be like maybe 10, 15 new flash briefing showing up every day. Now you go in there, there's 30, 40, maybe 50 new ones a day. So people are starting to catch on. You need to jump in now to claim your niche and go with it. PETER: Absolutely. And all the time people are doing slightly different things. I've got a few ideas in the back of my mind for a couple of things, which I'm hopefully going to be launching in the next few months or certainly by the early part of next year. But think of maybe quizzes and competitions or formats. Think of creativity. Think of perhaps the kind of radio shows or radio formats, radio competitions, radio features that are already used out there. May be on your local station or maybe on PBS or something like that. Whatever you do, don't steal them. However you can mix some ideas with something that is a passion of yours already and put something out that really cuts through that is really creative and can grab other people by the ears. I was going to say by the scruff of the neck, by the ears to show what a force this is to be reckoned with. It's sign up marketing. People will sign up, will subscribe to listen to what you have got to say every single day. You shouldn't be advertising on it, but you can stake your claim and you can put your name of your business front of mind. CHRIS: Now I'm going to make one point in this. I'm probably going to talk about this on a future "Dailicast Moment", but while I have you on the line, I just wanted to be, if you're out there looking for an idea, don't go out there and you find somebody doing something similar to yours and go, ah, it's already being done. I guess I can't do that. There is room for similar shows in that vein. And the second part of that I would say is don't feel like it's a competition. You know, I'm sitting here talking to you. Obviously your's came out way before mine and we do have similar topics. But I think people can listen to both of ours and get different views, different types of information that just rounds that out. So like I don't look at you as a competitor. I look at you as somebody that I enjoy listening to and being in the same space and hopefully together we can really promote dailicasts. PETER: Absolutely Chris! You're very generous and thank you. And I love the work that you're doing as well and how you've been dividing up the different content topics and the different angles that people can choose has been tremendous as I've been listening to your back catalog. So thank you for all your doing in this space and I really appreciate you asking me along to speak on your dailicast about flash briefings. CHRIS: Not a problem. And I will say now that I've gotten past the 30 to 40 day mark, I see the beauty in your 28 day repeating every month. That's a brilliant idea! PETER: Well again, bit of kind of creativity if I could kind of pat myself on the back. But yeah, taking the idea of a short course and putting it out as a flash briefing and anyone can do that. Not necessarily as a flash briefing course, but again, a 28 day course because obviously that's the shortest month in the calendar. And to just go through one to 28 so people listen on the first day of the month for the episode one and they work their way through in those kind of bite sized chunks. They are a little bit longer than most flash briefings. It has to be said. However, if you're really keen on learning how to do a flash briefing to market your brand, your business, yourself, your hobby, your charity, your nonprofit, then perhaps sign up to the "28 Day Flash Briefing Briefing".. It's free to listen and it's available on all Amazon Echo devices. Speaker 2: My guest has been Peter Stewart, who is the host of the "28 Day Flash Briefing Briefing" And again, I've mentioned this before, I definitely recommend you go and add that because you will learn so much from them. Thanks again, Peter for being here on "Dailicast Moment". With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Have a great day.