Nonprofit Marketing Minutes

A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.

Congratulations! You started a Nonprofit (part 3) 06/06/2025

Congratulations! You started a Nonprofit (part 3) In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more. Whether you’re navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused. Next up: How to operationalize your marketing strategy. Stay tuned! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36871185

Congratulations! You started a Nonprofit (part 2) 05/30/2025

Congratulations! You started a Nonprofit (part 2) In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong. Listen now and stay tuned for the next episode, where we explore how to set up systems for success. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36786110

Congratulations! You started a Nonprofit (part 1) 05/23/2025

Congratulations! You started a Nonprofit (part 1) Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because just filing paperwork isn’t enough—you need the right infrastructure to earn trust, stay compliant, and grow your impact. Watch now and stay tuned for Ep. 2 where we talk all things board and leadership setup. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36690530

Communicating About Funding Loss & Program Closure 05/16/2025

Communicating About Funding Loss & Program Closure Communicating tough news is never easy—but it can be done with clarity, compassion, and impact. In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change. Listen now and feel more confident leading through transitions. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36592155

60 Days on Donor Stewardship 05/09/2025

60 Days on Donor Stewardship What if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it’s time to double down on donor relationships. Grab the printable resource to keep on hand at wearemarketingforgood.com. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36535615

Facing Modern Funding Challenges 05/02/2025

Facing Modern Funding Challenges Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on. In this week’s segment, Colleen breaks down what’s happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it through! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36411710

Optimizing your Social Media 04/25/2025

Optimizing your Social Media Are you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit’s content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic. /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36314205

A Compelling Call to Action 04/18/2025

A Compelling Call to Action A great story means nothing without a clear call to action. In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it’s all about how you ask. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36219925

Promoting your Town's Small Businesses 04/18/2025

Promoting your Town's Small Businesses Small businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics. From punch cards and shop-local spotlights to digital maps and geo-targeted ads, there’s something here for every town to try. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36219525

The Language of Storytelling 04/11/2025

The Language of Storytelling Storytelling isn’t just a buzzword—it’s the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it’s all about crafting a story that inspires action and builds lasting support. Ready to tell stories that make a difference? Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/36084810

How to Integrate a Consultant Successfully 04/04/2025

How to Integrate a Consultant Successfully In this quick Marketing Minutes episode, Colleen shares how to set your consultant up for success—and how to avoid some common mistakes nonprofits make when bringing one in. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35995805

Building Relationships with Funders 03/28/2025

Building Relationships with Funders Strong grant writing is only part of the equation—lasting funder relationships are what lead to long-term success! In this Marketing Minutes episode, we talk about how to: ✔️ Identify the right funders ✔️ Engage before submitting an ask ✔️ Strengthen stewardship and follow-up ✔️ Use collaboration and data to build credibility Whether you're on the marketing or development side, this quick segment is packed with practical tips to support sustainable funding. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35908850

Structuring Your Grant Proposal 03/21/2025

Structuring Your Grant Proposal Grant writing doesn’t have to be overwhelming—if you know how to structure it right. Want to increase your chances of securing funding? Watch this quick video for key insights that can make all the difference! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35796465

Crafting a Compelling Grant Narrative 03/14/2025

Crafting a Compelling Grant Narrative In today’s evolving funding landscape, nonprofits must sharpen their grant narratives to stand out. A strong narrative isn’t just about what you do—it’s about why it matters and how funders can create a measurable impact through their support. Colleen breaks down how to craft a clear, compelling, and data-driven story that aligns with funders’ priorities, builds emotional connections, and strengthens your proposals. Listen now and start securing the funding your nonprofit needs! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35693025

Leaning on Volunteers to add Capacity 03/14/2025

Leaning on Volunteers to add Capacity Nonprofits often operate with limited resources, but volunteers can be a game-changer in expanding capacity and impact! In this quick video, we share how to strategically engage volunteers to support your mission effectively. Listen now and learn how to maximize volunteer contributions! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35691955

Communicating Marketing Adjustments to Your Board 03/07/2025

Communicating Marketing Adjustments to Your Board Your nonprofit's marketing strategy should evolve, but how do you effectively communicate changes to your board? In this video, we break down key strategies for keeping your board informed, aligned, and engaged when marketing adjustments are necessary. Watch now and ensure your board sees marketing as an investment, not an expense. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35684585

Cultivating Positive Donor Communications 02/28/2025

Cultivating Positive Donor Communications Are you engaging your donors in a way that fosters trust and long-term support? We break down strategies for cultivating positive donor relationships that lead to stronger connections and increased giving. Liten now, and take your donor engagement to the next level! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35480970

Finding Success with Nonprofit Sponsorships 02/28/2025

Finding Success with Nonprofit Sponsorships Maximize Your Nonprofit Partnerships! If you're treating partnerships as transactions, you're missing out on BIG opportunities! Strengthen your impact by organizing a roundtable discussion with your team and asking key questions: -Who truly owns the relationship? -How can you streamline communication? -What will take this partnership to the next level? It's time to be intentional about managing partnerships and unlocking their full potential! Listen now, and start building stronger, more strategic collaborations! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35480950

Navigating Marketing while Downsizing 02/21/2025

Navigating Marketing while Downsizing Downsizing doesn't mean disappearing! When budgets tighten and teams shrink, prioritizing the right marketing efforts is key. In this episode, Colleen shares smart strategies to help nonprofits stay visible, engaged, and effective—even with fewer resources. 💡 From leveraging high-ROI tactics to maximizing partnerships, this is a must-listen for any organization navigating change. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35481000

Clear Communication in Uncertain Times 02/18/2025

Clear Communication in Uncertain Times Nonprofits thrive on trust, transparency, and engagement—especially in times of uncertainty. In light of the recent back-and-forth on a federal funding freeze, and the possibility that a number of initiatives may ultimately loose support, many nonprofits are facing significant financial uncertainties. This pause in federal grants and loans has led to disruptions in funding streams for numerous organizations, causing widespread concern within the nonprofit sector. We address these pressing challenges and offer key strategies to help nonprofit leaders communicate with clarity, confidence, and impact during these turbulent times. Whether you're navigating funding uncertainties or striving to inspire action, these insights will help you connect with your audience, build resilience, and drive your mission forward. Listen now to strengthen your nonprofit’s messaging amidst the current funding challenges. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35336440

Building Awareness and Impact at Community Events 02/07/2025

Building Awareness and Impact at Community Events Resource fairs and community events are game-changers for nonprofits! From growing awareness and forging connections to inspiring donors and learning directly from your community, these events can amplify your mission like never before. Discover how your nonprofit can make the most of these powerful opportunities! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35190385

Maintaining Financial Stability for your Nonprofit in the New Year 02/07/2025

Maintaining Financial Stability for your Nonprofit in the New Year Start 2025 off strong with these expert insights from Colleen on keeping your nonprofit financially stable. From strategic planning to maximizing resources, this is advice you won’t want to miss! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35190350

Building Strong Patient Relations And Recovering When Things Go Wrong 02/07/2025

Building Strong Patient Relations And Recovering When Things Go Wrong We’ve all been there – building trust, navigating tough moments, and learning along the way. But what if you had expert strategies to make it all easier? Join Melissa Vola, our Director of Marketing & Community Engagement, as she shares insights from her rich experience in marketing, nonprofit management, and direct patient care. From creating strong connections to bouncing back when things don’t go as planned, her tips are a game-changer. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/35190325

Nonprofit Planning for the New Year 01/15/2025

Nonprofit Planning for the New Year Kickstart Your Nonprofit's New Year! Wondering how to set your nonprofit up for success in the first week of the year? 💡 Check out our top tips for planning, prioritizing, and staying focused as you tackle your goals. From organizing campaigns to streamlining tasks, this episode is packed with actionable insights to help you hit the ground running in 2025. Let’s make this year your most impactful yet! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/34851370

Creating Targeted Lists for your Nonprofit's Email Marketing 10/10/2024

Creating Targeted Lists for your Nonprofit's Email Marketing It all starts with targeted lists! Learn how to segment your audience for tailored, impactful communication. Listen for tips on refining your strategy. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/33390147

What goes into your nonprofit’s newsletters? 10/03/2024

What goes into your nonprofit’s newsletters? Struggling with your nonprofit's email newsletters? Check out this guide on how to engage your audience and make your monthly updates more impactful! From success stories to volunteer opportunities, we’ve got tips to help you connect. Stay tuned for more insights! /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/33297542

Finding the Perfect Email Frequency for your Nonprofit 09/26/2024

Finding the Perfect Email Frequency for your Nonprofit How often should your nonprofit send emails to stay top of mind without overwhelming your supporters? It’s a tricky balance, but getting it right can make all the difference. In this episode, we’ll break down how to establish a consistent email schedule that keeps your organization on your stakeholders' radar while respecting their time and preferences. From monthly newsletters to event updates and donation appeals, we’ll explore how to tailor your email frequency for maximum engagement. Stay tuned to discover the strategies that can help your nonprofit hit the sweet spot with email communication! /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/33210012

The Biggest Mistakes and Complaints in Email Marketing 09/19/2024

The Biggest Mistakes and Complaints in Email Marketing We’ve all been there—overloaded inboxes, impersonal messages, unclear calls to action. But what if your nonprofit’s emails are causing frustration instead of engagement? In this episode, we tackle the most common email complaints and how your organization can avoid them. From managing email frequency to creating personalized, impactful messages, we’ve got the inside scoop. Stay tuned to learn how you can fine-tune your email strategy and keep your supporters happy and engaged! /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/33071182

Setting Goals for Email Marketing 09/12/2024

Setting Goals for Email Marketing Want to know the secrets of a successful email campaign? Colleen explores the crucial process of setting and measuring goals for your email marketing campaigns. Whether you aim to increase donations, boost donor retention, expand your subscriber base, or drive event attendance, Colleen breaks down how to align these goals with your nonprofit's mission and measure progress effectively. Hear tips on leveraging email to raise awareness, promote advocacy, and build stronger relationships with your supporters. /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/32442157

Getting started with Email Marketing 09/05/2024

Getting started with Email Marketing Are you ready to start email marketing for your organization? Now is the perfect time! Colleen explores the essentials of launching your email marketing strategy. Listen now to learn how to effectively reach and engage your supporters. Your email list is a powerful tool—make the most of it! /episode/index/show/dbe4b097-d443-4f14-a42b-2ac3431e8a07/id/32442127

Nonprofit Marketing Minutes

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