Dear Art Producer
Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.
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119: Hannah Wolfert and Kim Roemer
06/30/2025
119: Hannah Wolfert and Kim Roemer
In this episode of Dear Art Producer' host Heather Elder sits down with Hannah Wolfert, a Senior Content Producer at Syneos Health, and Kim Roemer, a Content Production Business Manager, who have collaborated for nearly 17 years. The discussion delves into their unique career paths, spanning from art history classes to diverse roles in content production and business management. They reflect on their early professional encounters, the importance of industry relationships, and the evolving landscape marked by AI and integrated media projects. The conversation also touches on the complexities of licensing, the relevance of advances in production, and the integral role of business affairs in streamlining workflow. Tune in for insights on staying adaptable in a rapidly changing industry and the blend of creative and administrative skills required to thrive. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Connect with Hannah Wolfert: Connect with Kim Roemer: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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118: Kathleen Candelaria, Freelance Senior Art / Integrated Producer
06/26/2025
118: Kathleen Candelaria, Freelance Senior Art / Integrated Producer
In this episode of Dear Art Producer' host Heather Elder welcomes back freelance art producer Kathleen Candelaria. Discussing the shifts in the art production world, including the impact of the global pandemic, the rise of AI-generated content, and the changing dynamics of work and production, the duo discuss Kathleen's extensive experience working with renowned clients and her new journey as a freelancer. Kathleen shares her insights on the evolving roles of art producers, the importance of mentoring, and offers valuable tips for artists on marketing themselves, navigating the bidding process, and the significance of creative calls and treatments. The episode also touches on the integration of AI in art production, the complexities of CGI, and trends in the industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Kathleen Candelaria : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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117: John Ancona, Senior Producer
05/09/2025
117: John Ancona, Senior Producer
In this episode of Dear Art Producer, host Heather Elder welcomes John Ancona, a Senior Producer at PXP Studios, who shares his decade-long journey in creative and agency operations, experience with healthcare accounts, and insights into producing groundbreaking motion media campaigns. John emphasizes the importance of communication, the evolving role of AI in creative processes, and how to effectively connect with artists and clients. He also discusses the significance of detailed treatments, budget transparency, and offers advice on landing jobs in the creative field. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with John Ancona: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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116: Jessica Mirolla, Freelance Senior Producer
05/02/2025
116: Jessica Mirolla, Freelance Senior Producer
In this episode of Dear Art Producer, host Heather Elder is joined by freelance senior producer Jessica Mirolla. The conversation covers Jessica's extensive experience in production, her passion for art, and her insights on the ever-evolving nature of the industry. They discuss the importance of being multifaceted in today's market, the impact of AI and CGI in creative roles, and the value of treatments and creative calls in the bidding process. Jessica shares her thoughts on current trends, especially in automotive photography, and stresses the need for artists to stay culturally relevant and inspired. The episode concludes with personal reflections and aspirations in the realm of production, making it a must-listen for anyone interested in art production and the dynamic changes within the industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Jessica Mirolla: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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115: Sari Rowe and Julie Maxham
04/28/2025
115: Sari Rowe and Julie Maxham
In this episode of Dear Art Producer, hosted by Heather Elder, freelance art producer Sari Rowe and Julie Maxham, senior art producer at IPG Health, share their extensive experiences and unique perspectives on the ever-evolving art production industry. With backgrounds in multimedia, print, motion, CGI, experiential, and illustration, both Sari and Julie discuss their career journeys, the importance of relationships and networking in their roles, the impact of AI and CGI in modern productions, and how they adapt to industry trends. They also explore the nuances of producing treatments, staying connected with the creative community, and their predictions for the future of art production in 2025. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Connect with Sari Rowe on LinkedIn: Connect with Julie Maxham on LinkedIn: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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114: Mary Olson, Studio Director
03/21/2025
114: Mary Olson, Studio Director
In this episode of Dear Art Producer, Heather Elder sits down with Mary Olson, the Studio Director at Calcium + Company, to explore her multifaceted career and passion for problem-solving in the arts. Mary speaks about her journey from fine art photography to engineering cutting-edge production designs for high-profile clients like Ferrari, Sony, and Boston University. The two discuss the evolving challenges in the creative industry, the role of AI, the importance of sketch-based collaboration, and the unpredictable nature of art production. Mary also shares valuable tips for artists striving to land projects and the significance of maintaining a diverse and adaptive skill set. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Mary Olson on LinkedIn: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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113: Cleo Montagnana, Associate Art Producer
03/14/2025
113: Cleo Montagnana, Associate Art Producer
In this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into the dynamic world of art production, emphasizing the importance of adaptability and continuous learning. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Cleo Montagnana on LinkedIn: Cleo’s website: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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112: Melissa Le Nicol, Freelance Senior Art Producer
12/05/2024
112: Melissa Le Nicol, Freelance Senior Art Producer
In this episode of Dear Art Producer, host Heather Elder is joined by Melissa Le Nicol, a freelance senior art producer with over 20 years of experience in the industry. Melissa shares her journey from working at renowned agencies such as Leo Burnett and Ogilvy to her passion for discovering top photographers and production solutions. They discuss the evolving role of an art producer, the importance of treatments, budget transparency, and the dynamics of creative calls. Additionally, Melissa reveals her fascinating background as an acupuncturist and forensic genealogist, highlighting the diverse interests and skills she has developed alongside her illustrious career in art production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Melissa Le Nicol on LinkedIn: Melissa’s website: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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111: Lisa Lee, Executive Freelance Art Producer
11/21/2024
111: Lisa Lee, Executive Freelance Art Producer
In this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Lisa Lee on LinkedIn More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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110: Mindy Miller, Vice President and Executive Producer
10/25/2024
110: Mindy Miller, Vice President and Executive Producer
In this episode of Dear Art Producer, Heather Elder welcomes Vice President and Executive Producer, Mindy Miller, for a deep dive into various aspects of the creative industry and a discussion that explores topics such as collaboration, empathy, and the need for fair practices to foster a thriving creative ecosystem. Heather interviews Mindy on her unique career journey from fitness training to a leadership role in art production, emphasizing the necessity of creative problem-solving and better communication between agency staff and artists. The conversation expands to the complexities of agency operations, the inefficiencies of the triple bidding process, and the benefits of firm bids. They also explore talent management, the influence of social media in discovering talent, and emerging trends in authentic photography. Additionally, there is a critical examination of industry treatment practices and the potential roles of AI and standardization. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Mindy Miller on LinkedIn More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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109: George Qatsha, Executive Producer, Global Brand Creative Production, and Social Impact Producer
10/15/2024
109: George Qatsha, Executive Producer, Global Brand Creative Production, and Social Impact Producer
In this episode of Dear Art Producer, host Heather Elder interviews George Qatsha, a seasoned executive producer with extensive experience in marketing, entertainment, and brand-focused companies. They discuss George's background in photography and his journey into production, highlighting his expertise in visual storytelling and team coordination for major brands like Apple, Nike, and Google. The conversation delves into the importance of integrating creative visions with business needs, transparency in the production process, and the evolving landscape of AI in creative industries. They also touch on trends such as the need for motion in artistic reels, the role of websites, and the potential use of AI as a tool rather than a replacement in production work. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with George Qatsha on LinkedIn More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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108: Elisa Morse, Executive Producer and Piece Mill Founder
09/06/2024
108: Elisa Morse, Executive Producer and Piece Mill Founder
In this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the significance of female leadership. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Elisa and Piece Mill More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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107: Mary Ann Guglietta, VP, Executive Producer, Creative Production
05/31/2024
107: Mary Ann Guglietta, VP, Executive Producer, Creative Production
In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mary Ann on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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106: Cassie Bull, Freelance Producer
04/26/2024
106: Cassie Bull, Freelance Producer
In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cassie on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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105: Alexis Coulter, Head of Production
04/15/2024
105: Alexis Coulter, Head of Production
In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alexis on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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104: Ilana Galang, Senior Integrated Art Producer
04/05/2024
104: Ilana Galang, Senior Integrated Art Producer
In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ilana on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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103: Madi Nauta, Art Producer
03/27/2024
103: Madi Nauta, Art Producer
In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi’s transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Madi on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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102: Chris Wurst, Executive Producer
02/09/2024
102: Chris Wurst, Executive Producer
In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chris on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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101: Pete Anderson and Robyn Swierk of Freshworks
11/13/2023
101: Pete Anderson and Robyn Swierk of Freshworks
In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Robyn on : Find Pete on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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100: Sandra Gomez, SVP, Group Director, Creative Production
10/26/2023
100: Sandra Gomez, SVP, Group Director, Creative Production
The 100th episode of the "Dear Art Producer," Heather Elder welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra’s illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra’s criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sandra on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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099: Christina Cort, Executive Producer
10/19/2023
099: Christina Cort, Executive Producer
In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chris on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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098: Aggie Ryan, Assistant Producer
10/12/2023
098: Aggie Ryan, Assistant Producer
In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Aggie on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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097: Ali Berk, Director of Art + Print Production
09/15/2023
097: Ali Berk, Director of Art + Print Production
In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ali on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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096: Liz Aviles, SVP Strategy and Cultural Insights
06/22/2023
096: Liz Aviles, SVP Strategy and Cultural Insights
In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen! In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Liz on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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095: Erika Henke, Photo Production Manager
06/01/2023
095: Erika Henke, Photo Production Manager
Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Erika on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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094: Cliff Lewis, Director of Art Production
05/12/2023
094: Cliff Lewis, Director of Art Production
Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff’s world and cover topics such as social media, finding your voice, and being ambitiously creative. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cliff on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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093: Kim Stoerker, Senior Integrated Producer
05/05/2023
093: Kim Stoerker, Senior Integrated Producer
Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Kim on : More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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092: Karen Blatchford, Senior Art Producer
04/27/2023
092: Karen Blatchford, Senior Art Producer
Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer’s attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen on : More about your host: Heather Elder’s : Heather Elder’s Heather Elder on @heatherelderrepresents Heather Elder on @heathereldersf Heather Elder on : Heather Elder on :
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091: Nicole Schiavo, Associate Producer
10/28/2022
091: Nicole Schiavo, Associate Producer
On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago. Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes. In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nicole on : Resources Mentioned: Artist Management Association Usage Glossary More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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090: Andy Anderson, Photographer
07/20/2022
090: Andy Anderson, Photographer
We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it. Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind ; visit for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Learn more about Andy Anderson and see some of his work here: More about your host: Heather Elder’s Heather Elder’s Heather Elder on Heather Elder on Heather Elder on Heather Elder on
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