Digital Marketing Madness

Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness.

AI Content Generation With John Cass 11/22/2022

AI Content Generation With John Cass In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI. /episode/index/show/digitalmarketingmadness/id/25094568

What Is Google Business Profile and How Do You Claim Your Listing? 08/30/2022

What Is Google Business Profile and How Do You Claim Your Listing? In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles. /episode/index/show/digitalmarketingmadness/id/24142245

How to Develop Good Writing Habits and Write More Words Per Hour 08/23/2022

How to Develop Good Writing Habits and Write More Words Per Hour In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies. /episode/index/show/digitalmarketingmadness/id/24142209

What Is Google Business Profile and Claiming Your Listing 05/27/2022

What Is Google Business Profile and Claiming Your Listing John Maher and John McDougall talk about Google Business Profile, how to claim your listing, find your reviews link, and optimize your business for local search. /episode/index/show/digitalmarketingmadness/id/23222015

Top 5 Website Redesign Mistakes 05/25/2022

Top 5 Website Redesign Mistakes John Maher and John McDougall talk about mistakes that people often make when redesigning a website, which can negatively affect your SEO. /episode/index/show/digitalmarketingmadness/id/23221865

What Is SEO and Much Does It Cost? 04/18/2022

What Is SEO and Much Does It Cost? John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools. /episode/index/show/digitalmarketingmadness/id/22749599

Tips on Hiring a Search Engine Optimization Agency 04/11/2022

Tips on Hiring a Search Engine Optimization Agency John Maher speaks with McDougall Interactive President John McDougall on hiring a search engine optimization agency, and offers tips for making the right choice. /episode/index/show/digitalmarketingmadness/id/22749548

What Is a Keyword Tool? 03/24/2022

What Is a Keyword Tool? In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try. /episode/index/show/digitalmarketingmadness/id/22554230

Essential Tools to Get Your Podcast Started 05/05/2021

Essential Tools to Get Your Podcast Started John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps. /episode/index/show/digitalmarketingmadness/id/18983237

Digital Marketing Madness - New Trends in SEO for 2017 05/18/2017

Digital Marketing Madness - New Trends in SEO for 2017 McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media. /episode/index/show/digitalmarketingmadness/id/5367674

The Beginners Guide to Mobile Optimization 01/05/2017

The Beginners Guide to Mobile Optimization John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible. /episode/index/show/digitalmarketingmadness/id/4964873

Digital Marketing Winners & Losers of 2016 12/22/2016

Digital Marketing Winners & Losers of 2016 John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017. /episode/index/show/digitalmarketingmadness/id/4932152

Digital Marketing News Bulletin - Nov 2016 11/08/2016

Digital Marketing News Bulletin - Nov 2016 A round table discussion of the latest tools, and updates on what’s happening in the digital marketing and search engine optimization world. /episode/index/show/digitalmarketingmadness/id/4932143

Blog Writing and Writer’s Block 08/12/2016

Blog Writing and Writer’s Block Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively. /episode/index/show/digitalmarketingmadness/id/4588462

How to Generate Blog Topic Ideas & Other Helpful Resources 02/05/2016

How to Generate Blog Topic Ideas & Other Helpful Resources Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. /episode/index/show/digitalmarketingmadness/id/4128734

How To Do Competitive Analysis and Leapfrog Your Competitors 01/13/2016

How To Do Competitive Analysis and Leapfrog Your Competitors Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors. /episode/index/show/digitalmarketingmadness/id/4080315

How To Do Keyword Research and What To Do With It 01/06/2016

How To Do Keyword Research and What To Do With It John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. /episode/index/show/digitalmarketingmadness/id/4080311

How and Why To Share Content That’s Behind A Paywall 10/30/2015

How and Why To Share Content That’s Behind A Paywall In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers. /episode/index/show/digitalmarketingmadness/id/3902030

Content Marketing With Podcasts - Part 2 10/15/2015

Content Marketing With Podcasts - Part 2 In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software. /episode/index/show/digitalmarketingmadness/id/3865113

Content Marketing With Podcasts - Part 1 10/08/2015

Content Marketing With Podcasts - Part 1 In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog. /episode/index/show/digitalmarketingmadness/id/3849316

How Your Website Hosting Can Affect SEO 09/01/2015

How Your Website Hosting Can Affect SEO In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites. /episode/index/show/digitalmarketingmadness/id/3849311

Is Your Social Media Marketing Working? 08/25/2015

Is Your Social Media Marketing Working? In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools. /episode/index/show/digitalmarketingmadness/id/3849307

Using WordPress Plugins: Updates, Support, and More 08/07/2015

Using WordPress Plugins: Updates, Support, and More Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more. /episode/index/show/digitalmarketingmadness/id/3849301

Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics 08/04/2015

Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how. /episode/index/show/digitalmarketingmadness/id/3849299

What Are Google Analytics Dashboards? 07/31/2015

What Are Google Analytics Dashboards? Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast. /episode/index/show/digitalmarketingmadness/id/3849278

What Is The Google Disavow Tool? 07/29/2015

What Is The Google Disavow Tool? In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool. /episode/index/show/digitalmarketingmadness/id/3849274

Highlighting Value in PPC Ads and Landing Pages 07/29/2015

Highlighting Value in PPC Ads and Landing Pages In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages. /episode/index/show/digitalmarketingmadness/id/3685722

Web Design Wireframes 07/27/2015

Web Design Wireframes In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective. /episode/index/show/digitalmarketingmadness/id/3685716

PPC Strategies: Integrating Relevancy 07/22/2015

PPC Strategies: Integrating Relevancy In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages. /episode/index/show/digitalmarketingmadness/id/3685714

Important Things to Consider When Launching a Website 07/20/2015

Important Things to Consider When Launching a Website In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing. /episode/index/show/digitalmarketingmadness/id/3685709

Digital Marketing Madness

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