#dogoodwork

#dogoodwork is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

Transforming Agency Growth: Beyond Revenue Goals with Dan Englander 04/25/2024

The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung 04/22/2024

The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components. Who’s The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he’s the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more! Episode Highlights The significance of learning and evolving in the advertising industry. The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data. The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model. The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing. The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader. Tracking and data accuracy issues. Episode Resources Connect with Raul Hernandez Ochoa Connect with Jason Hornung Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/30933148

Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll 04/17/2024

Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities. Who’s The Guest? Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money. Episode Highlights Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners. His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success. In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing. He has gained recognition for his expertise in lean marketing, helping clients make more money. Mike transitioned from being an agency owner to a solopreneur sales coach. The interview highlights his journey as an entrepreneur and his shift in career focus. Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies. Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success. His innovative marketing approach has set him apart in the competitive coaching industry. The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth. Episode Resources Connect with Raul Hernandez Ochoa Connect with Mike Moll Website: Instagram: Youtube: Linkedin: Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/30889488

What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson 03/22/2024

What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses. Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity. Episode Highlights How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience Their process of onboarding a new client and how they manage expectations for long-term growth The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances Advantages of having a holistic approach in dealing with clients Importance of building relationships at scale rather than focusing only on product revenue The difficulties of pricing their services to match their values while considering the financial capability of their clients Episode Resources Connect with Raul Hernandez Ochoa Connect with Aaron Parkinson Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/30356048

The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu 03/19/2024

Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks 02/12/2024

Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty. Who’s The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice. Episode Highlights The premise of Derek’s book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch Episode Resources Connect with Raul Hernandez Ochoa Connect with Derek Weeks Web: LinkedIn: (please DM me) X: @weekstweets Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/29863278

How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz 02/09/2024

How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations. Who’s The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners. Episode Highlights Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for Episode Resources Connect with Raul Hernandez Ochoa Connect with Tracey Saenz LinkedIn: Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/29903878

Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good 02/06/2024

Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge. Who’s The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small. This multi prong approach is very much linked to Claire’s background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit. Episode Highlights Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failures Episode Resources Connect with Raul Hernandez Ochoa Connect with Claire Angelle Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/29760453

How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann 12/15/2023

How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who’s The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what’s necessary How influential and effective individualized communication can be Episode Resources Connect with Raul Hernandez Ochoa Connect with Ben Guttmann Website: Book: Free Chapter: LinkedIn: Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/29054778

Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People 12/12/2023

Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group 12/07/2023

How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time 12/01/2023

How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms. Who’s The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time. With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being. Episode Highlights Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance The loop between thoughts, feelings, actions, and its impact on one's life Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues The importance of releasing emotions in healthy ways, such as expressing anger constructively Why there’s a need to clear emotions for rationality to genuinely take place Mario's openness to conversations, contemplation, and further exploration How you can connect to Mario Lanzarotti Episode Resources Connect with Raul Hernandez Ochoa Connect with Mario Lanzarotti Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28842553

How to Leverage An Audience of 1 to Feed Your Media Strategy with Mary Ann Pruitt, CEO & President of Mosaic Media 11/22/2023

How to Leverage An Audience of 1 to Feed Your Media Strategy with Mary Ann Pruitt, CEO & President of Mosaic Media Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking. Who’s The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Episode Highlights Mary Ann’s journey in the media world and how things have evolved over time How media choices used to be limited and how the scope has broadened now with advanced targeting strategies The value of fine-tuning your target audience and the signs that indicate you're on the right path Identifying the 'audience of one' as a central figure for your marketing campaigns What media means today with the evolution of technologies and platforms Being strategic about which media channels to focus on and deny being everywhere just for the sake of it The importance of focusing on conversions rather than just collecting vanity metrics Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy The evolution of media and how drastically things change Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience How Mary Ann positions her business Importance of collaboration, sharing info, owning their expertise, and being helpful Strategic data targeting and specific marketing execution based on consumer data Episode Resources Connect with Raul Hernandez Ochoa Connect with Mary Ann Pruitt Website: LinkedIn: Facebook: Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28671718

Human Centered Operations with Gisell Paula from Get Scrategy 11/20/2023

Human Centered Operations with Gisell Paula from Get Scrategy Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes. Who’s The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don’t work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations. Episode Highlights Human-centered design and operations, team-building culture, and growth with empathy Perspectives on implementing operational changes with a focus on people and change management A team's natural workflow as a key part of implementing operational changes Applying external solution tools to internal solutions The difficulty in quantifying employee happiness and addressing operational solutions Importance of the alignment of the teams with the core values and mission of the business Generation Z's expectations in the workplace Being true to the values of the company in effecting change management Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences The most common error Gisell observes in teams is poor data management and ineffective use of project management systems Her admiration for the inventive collaboration strategies of remote teams. The personal level of communication in remote work can build vulnerability and trust among team members. Episode Resources Connect with Raul Hernandez Ochoa Connect with Gisell Paula Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28719623

Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi 11/13/2023

Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers. Who’s The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need. Episode Highlights Bee’s background in marketing, engineering and strategy How he acts as a conduit between business owners and marketing teams The start of Bee's story: His background as an engineer and his shift to the marketing world Type of workload agencies of different sizes can manage The importance of understanding the inner workings of an agency when vetting them The differentiation of B's approach from other vetting services The unique competitive advantages agencies are using nowadays The importance of agencies knowing what businesses actually need before implementing services like SEO Tips for agencies or service providers on what to focus on in order to survive the competitive market Episode Resources Connect with Raul Hernandez Ochoa Connect with Behdad Jamshidi Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28543721

A Conversation with Steve Preda, Author of Buyable, Pinnacle and Strategy OS 10/09/2023

A Conversation with Steve Preda, Author of Buyable, Pinnacle and Strategy OS Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses. Who’s The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast. Episode Highlights Who is Steve Preda? Steve's process and framework thinking Pinnacle and it’s function for other people’s business The six principles in Strategy OS Steve's approach to strategy Importance of determining positioning Transforming business constraints into opportunities The process of turning constraints into solutions How constraints and positioning can lead to competitive advantages How to decide which constraints to capitalize on Using business as a vehicle to achieve an ideal life. The importance of a self-managing, profitable, and growing business for reaching the ideal life Different options to transition from business like passing on to children, management teams or sellin Importance of designing for the journey to the end outcome. Episode Resources Connect with Raul Hernandez Ochoa Connect with Steve Preda Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28257959

Saving The Planet Through Waste with Samuele Barrili 10/02/2023

Doing the Inner Work with Mike King: A Path to Emotional Freedom 09/25/2023

Leah Rae Getts of Digital Trailblazer 09/18/2023

Leah Rae Getts of Digital Trailblazer Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing. Who’s The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months. Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more. Episode Highlights The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy Building relationships with leads organically and connecting with them in different ways Insight on finding effective ways to reach specific audiences Importance of giving value to leads before pitching a business or product The difference between prospecting and building relationships with leads that know you The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business Episode Resources Connect with Raul Hernandez Ochoa Connect with Leah Rae Getts Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/28047918

The 4 Secrets of High Performance with Tony Castillo 09/11/2023

B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu 09/04/2023

Top Issues Service Companies Face & What To Do About Them with Matt Shields 08/04/2023

Top Issues Service Companies Face & What To Do About Them with Matt Shields Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure. Who’s The Guest? Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom. Episode Highlights His experience living in a van and shedding the need for a facade of success. Mentoring startups and the importance of understanding real-world business struggles. Illustration of common problems in service-based companies that lead to negative financial situations. The top common pitfalls in business Understanding the importance of managing business expectations throughout the process to turn a profit. The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day. Exciting future prospects Helping such business owners to build a valuable, potentially legacy-driven business. Transition of active income into passive income and transforming a business into an asset. Episode Resources Connect with Raul Hernandez Ochoa Connect with Matt Shields LinkedIn: Website: Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/27648168

Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand 08/02/2023

From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema 07/31/2023

Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach 07/28/2023

Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants 07/26/2023

Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He’s also a former high school and college sports play-by-play broadcaster in Texas. Doug’s been married for 27 years and the father of two great kids, Kyle who is 25 and Kaitlyn who is 19. Episode Highlights How businesses learn to make improvements during the pandemic Challenges these businesses face during COVID-19 and how they sustain it Importance of having streamlined systems in place to handle unpredictable situations in the business world How big companies like Microsoft and Apple grew amid economic downturns The significance of community branding in businesses and personal connections with customers The importance of using digital devices for business promotion given their wide reach and cost-effectiveness Example of a successful Mother's Day marketing strategy employing more social interaction over traditional promotions Mindsets that business owners must have to transform their ventures into more sales and a better experience for their team Tactics to create a habit of repeat visits for the customers Episode Resources Connect with Raul Hernandez Ochoa Connect with Douglas Smith Review, Subscribe and Share If you like what you hear please leave a review by clicking here /episode/index/show/dogoodwork/id/27559545

Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing 07/24/2023

The Art of Workflow with Andy Hickman 07/22/2023

The Art of Workflow with Andy Hickman Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who’s The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the Getting Things Done® methodology, he's been invited to speak for members of the U.S. congress, Business leaders at organizations like Ernst & Young, and popular podcasts. Episode Highlights A deep dive into Andy Hickman's philosophy on the mind and the unique framework he uses with his clients Unraveling the essence of how all humans think, which he believes offers a greater opportunity to enhance thinking quality Andy shares his personal journey to discovering his methodology, relating to overwhelming pressure he faced while working at an educational startup which seeped into his personal life The concept of thinking as more of a personal activity than a mental one How thinking involves the use of our entire bodies, not just our minds Questions to facilitate better understanding of ideas and tasks The importance of holistic thinking as he cites a quote from a book called The Intellectual Life Practices to maintain critical thinking: Proper articulation of thoughts through writing and fostering creativity through hobbies The importance of externalizing thoughts and viewing them critically Episode Resources Connect with Raul Hernandez Ochoa Connect with Andy Hickman Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/27534366

Transforming the Men's Grooming Industry One Skin Care System at a Time with Kelley Thornton, Founder & CEO of Tiege Hanley 07/21/2023

Transforming the Men's Grooming Industry One Skin Care System at a Time with Kelley Thornton, Founder & CEO of Tiege Hanley Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy. Who’s The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. Episode Highlights Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities Being at peace with his career path and feeling in the right place at the right time for himself How the experience with a company reflects how its leadership thinks The seven core values of his company Examples of “acting like an owner” and how these values are discussed on a daily basis The impact of COVID on people's mental health and how self-care trends can continue to be beneficial in the future The upcoming trends in self-acceptance versus the end outcome of personal development Episode Resources Connect with Raul Hernandez Ochoa Connect with Kelley Thornton Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/27518790

Purpose Driven Revenue Reimagined: How Lori Zoss Kraska is Transforming Fundraising with Growth Owl 07/19/2023

Purpose Driven Revenue Reimagined: How Lori Zoss Kraska is Transforming Fundraising with Growth Owl Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach. Who’s The Guest? Lori Zoss Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and marketing strategy roles. She is also the founder and CEO of Growth Owl, a purpose-driven organization that empowers nonprofits, startups, and associations with the tools needed to achieve their funding goals. As an MBA graduate with a Fundraising Executive Certification (CFRE), Lori has established a reputation for exceeding revenue and fundraising goals, building high-performance teams, and developing relationships quickly. Episode Highlights How reaching out to large corporations for support can empower startups and nonprofits The importance of follow-up communications in building a healthy relationship with corporations How she adapted her business to continue growing even during the COVID-19 pandemic How to balance demands from clients and work-life integration, with a focus on maintaining personal health and creating safe boundaries in a professional environment The value and realization of personal growth overtime in establishing self-confidence and comfort level The implementation of new business models and the importance of consistency in achieving considerable growth over time Episode Resources Connect with Raul Hernandez Ochoa Connect with Lori Kraska Review, Subscribe and Share If you like what you hear please leave a review /episode/index/show/dogoodwork/id/27496926

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