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Fueling Growth at Your Early Stage B2B Startup Through Sales-Marketing Alignment, Bottom of the Funnel Campaigns, and Listening to Customers
04/10/2024
Fueling Growth at Your Early Stage B2B Startup Through Sales-Marketing Alignment, Bottom of the Funnel Campaigns, and Listening to Customers
In this episode we delve into practical strategies for marketers, including focusing on bottom-of-funnel activities, aligning marketing efforts with revenue goals, listening to customer feedback, and building strong sales and marketing alignment. We’ll also hear from Tara as she shares her journey and insights on how she transformed the marketing function within MarginEdge, and leveled up the marketing fluency within her organization. We dive deep on John Miller’s "95-5 rule" in marketing strategy which suggests that at any given time, only 5% of the addressable market is ready to buy, while the remaining 95% is not. However, the 95% should receive as much attention as the 5% because they eventually rotate through the 5%, fueling continued growth. Lastly, Joe Matar and Tara Clever discuss the importance of alignment between marketing and sales teams in achieving common goals. They emphasize the need to move away from blame, shame, and credit towards taking responsibility for outcomes. Tara shares tactical insights on measurement, attribution, data cleanliness, and consistency in reporting. They stress the significance of commitment and collaboration within the organization to foster growth and success. I hope you enjoy episode number one!
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