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Elevating the Value Conversation in Buyer Representation with Jessica LeDoux
08/25/2025
Elevating the Value Conversation in Buyer Representation with Jessica LeDoux
Welcome to Open House: Everyday Excellence—the podcast where we bring you real conversations with agents doing the work thoughtfully, skillfully, and with heart. Every episode digs into the moments that define us as professionals: the shifts, the challenges, and the lessons that shape how we show up for our clients and for one another. 🎧 Episode 3: Elevating the Value Conversation in Buyer Representation with Jessica LeDoux The real estate industry is undergoing one of its biggest changes in decades. With the NAR settlement reshaping how buyer representation is handled, agents are being asked to lead difficult conversations about value, compensation, and trust. In this episode, Jessica LeDoux joins me to share how she approaches those conversations—with clarity, calm, and confidence. For Jessica, this shift isn’t about defending a commission. It’s about elevating the profession and helping both clients and colleagues grow. She shares: What the NAR settlement means for buyer agents and why it creates new opportunities How to frame your value early in client relationships so compensation conversations feel natural Why agents may struggle more with these changes than their clients How experience—both personal and brokerage-wide—creates confidence and trust Why clarity beats fear every time This conversation is for agents navigating the new world of buyer representation. If you’ve ever stumbled over how to talk about your fee, wondered how to prove your worth without sounding like a résumé, or wanted to shift tense industry conversations into collaborative ones—this episode is for you. You’ll walk away with language you can use right now, plus a deeper mindset shift: when we own our value, we create more space for trust, wisdom, and leadership. The NAR settlement has forced our industry to confront how we talk about what we do. For some, it’s created fear. For others, frustration. But as Jessica reminds us, this is an opportunity to step forward—not shrink back. Clear, confident conversations raise the bar for everyone. They create more informed clients, more collaborative colleagues, and a stronger profession. As she puts it: “Don’t let this moment make us reactive. Let it make us wise.”
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