The Brand Photographer's Lounge
Whether you're just starting out, making the transition from weddings or wanting to scale your existing business. I will be sharing insights, practical strategies and stories along with guest expert interviews.
info_outline
Unsexy but Confident Pricing
01/06/2026
Unsexy but Confident Pricing
At the start of a new year, pricing has a funny way of bringing up a quiet wobble. You might have already updated your prices. You might have hit publish on your shiny new price list. And yet… the moment that first enquiry lands, or someone replies with “I’ll think about it”, everything suddenly feels a lot louder. In this episode, I’m talking about pricing confidence, not from a “just charge more” or push-through-the-fear angle, but from a calm, grounded place. We’re exploring why charging your prices can feel uncomfortable even when you know they’re right, why moving up a price bracket is often an identity shift (not just a financial one), and how comparison can quietly undermine your confidence without you even realising. I also share how my own approach to pricing has evolved over the years, what undercharging often really comes from, and why confidence is something that’s built after you make a decision, not something you need to magically feel before you send the quote. If you’re starting 2026 feeling steady on paper but a little shaky in practice, this episode is here to help you hold your nerve, stand behind your numbers, and price yourself like the strategic partner your clients actually need. 🎧 Press play if pricing feels uncomfortable, even though you’ve “done the work” and you want to move forward with more calm and certainty this year. Timestamps: 00:00: The pricing wobble no one talks about 01:30: Why this isn’t a “charge more” conversation 03:00: When pricing becomes an identity shift 05:30: Confidence doesn’t come before action 07:30: Why comparing prices undermines you 09:30: What clients are actually paying for 11:30: Undercharging, empathy, and burnout 13:00: Holding your nerve in January 14:30: Pricing confidence is built, not felt
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/39624795
info_outline
An Honest Catch Up
12/23/2025
An Honest Catch Up
This episode isn’t a highlight reel. After a long pause from the podcast, I’m back with an honest, reflective conversation about what this year has really been like behind the scenes; the growth, the pressure, the things that quietly unravelled, and the lessons that only come when you stop pretending everything’s fine. In this episode, I share what happens when success comes faster than sustainability, why “fully booked” doesn’t always mean healthy, and how fear can subtly drive decisions long after you think you’ve outgrown it. I talk about the moments that forced me to step back, the boundaries I’m learning to rebuild, and the mindset shifts that are shaping how I’m approaching business and visibility moving forward. This is a conversation for photographers who: Feel proud of what they’ve built, but quietly exhausted by it Are questioning whether their version of success still fits Have had a year that looks impressive on paper, but complicated in reality Need reminding that growth isn’t linear, and it isn’t meant to be This episode is reflective, raw, and intentionally unscripted. It’s a chance to pause before the noise of a new year begins, to take stock of what this season has really asked of you, and to decide what you’re carrying forward… and what you’re ready to let go of. If you’ve had a year that challenged you more than you expected, or changed you in ways you didn’t see coming... this one’s for you. Join me in the free Facebook Group -
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/39515625
info_outline
Don't be a busy fool!
08/19/2025
Don't be a busy fool!
After an unplanned break from the mic, I’m back on The Brand Photographer’s Lounge, and I’m keeping it real about why I pressed pause. In this episode, I open up about what pulled me away, the mindset hurdles that crept in, and the small but powerful shifts I’m making to bring more structure (and joy) back into my business. If you’ve ever felt stuck in the busy cycle of client work, or caught yourself making excuses that keep you from doing the things you actually love, this one will resonate. Join me as I share the lessons I’ve learned, what’s changing behind the scenes, and how I’m re-finding my rhythm. Timestamps: 00:00 – Welcome back to the podcast 00:36 – Why I stopped recording episodes 01:15 – Getting stuck in my own head 02:01 – Calling out my own excuses 02:45 – Returning with new energy and focus 03:53 – Lessons from a busy season 05:00 – Clearing my inbox and rediscovering time blocking 06:32 – The relief of structure and productivity 07:40 – Advice for photographers in busy season 09:00 – Protecting time and managing deadlines 10:42 – Avoiding burnout and finding breathing space 12:38 – Exciting milestone: going limited 13:43 – Looking ahead to future podcast plans 14:30 – Wrapping up and what’s next
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/37867535
info_outline
Those 3am Ideas Are Often The Best
05/13/2025
Those 3am Ideas Are Often The Best
In this episode of The Brand Photographer’s Lounge, Amanda shares the unexpected, middle-of-the-night idea that turned into one of her most successful offers to date. From shifting the way she approaches mini shoots to launching an annual pass that sold out in just two weeks, Amanda dives into the data-driven thinking, client behaviour insights, and timing strategy that made it all work. Whether you offer mini shoots or are just looking for smarter ways to package your services, this episode is packed with practical takeaways - and a big dose of inspiration for trusting your gut. Join the free facebook group - Timestamps 01:15 My approach: a mini version of a full shoot 02:24 Who actually books mini shoots—and it’s not just newbies 03:38 What the data told me after a decade of minis 04:44 The 3am idea that changed everything 06:00 How I launched the Mini Shoot Annual Pass 07:37 The surprising results (and no objections!) 09:00 Pricing, structure, and what’s included 10:15 Why timing your offer matters 11:16 Planning, clarity, and what clients really need 13:05 Not capping images—and why that works for brand shoots 14:30 Solving real problems with simple offers 15:50 Launch timing tips for your niche 16:50 Final thoughts on trusting your gut and giving it a go
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/36538775
info_outline
Embracing Video In Your Business with Vikki Hutton
04/29/2025
Embracing Video In Your Business with Vikki Hutton
Thinking about adding video to your photography services - but feeling overwhelmed by the tech, the editing, or just where to start? In this episode, Amanda chats with Vikki from Featured, an award-winning videographer and course creator, about breaking into video as a photographer. They explore what’s really holding people back, how the industry is evolving, and why now might be the perfect time to expand your skillset. If you’ve ever wondered whether video is worth the investment (spoiler: it just might be!), this conversation will leave you inspired, informed, and ready to take the next step. Timestamps 00:00 – Intro and Tech Woes 01:45 – Why Amanda Added Video to Her Services 04:00 – Meet Vikki: Background and Journey into Videography 07:30 – The Gender Gap in Videography 10:00 – The Shift in Client Video Needs 13:10 – AI, Video Trends, and Staying Current 15:00 – Why Amanda Took the Pro Video Course 17:00 – Inside the Pro Video Course 20:40 – Real-Life Results from the Course 23:30 – The Importance of Community and Support 25:00 – Final Thoughts: Confidence, Competence & What Photographers Need to Know 27:00 – Course Details and What’s Next About Vikki Hutton Vikki is the founder of Featured - an all-female video team based in London, creating content for national women's brands and female founders. Her clients include Dune, ghd, Women's Health and the British Beauty Council. When she's not on set, Vikki is a regular speaker at industry events and runs the Pro Video Course for photographers who are excited to expand their businesses with videography. Website: Socials: To get all the details of the next Pro Video Course in your inbox, register your interest here:
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/36351625
info_outline
When images and words come together with Chantelle Davison
04/15/2025
When images and words come together with Chantelle Davison
In this episode of The Brand Photographer’s Lounge, Amanda is joined by her long-time friend, copywriter, client and fellow storytelling enthusiast, Chantelle Davison. From rabbit holes about wax seals to the power of vulnerability in content, this conversation unpacks why storytelling matters more than ever—for your copy, your photos, and your connection with clients. Chantelle shares her journey into copywriting, the fears business owners face when outsourcing their words, and why the most “mundane” stories are often the most powerful. If you’ve ever felt like you don’t have a story worth telling or struggled to sound like you in your marketing, this chat is the warm hug and gentle nudge you didn’t know you needed. They also dive into Chantelle’s membership, Copy College, and why mindset plays such a huge role in showing up confidently online. Timestamps 00:00 – Welcome back and introducing Chantel Davison 01:10 – From corporate sales to becoming a copywriter 02:40 – Why outsourcing copy can feel scary 03:35 – The magic of sounding like “you” in your copy 04:55 – Why storytelling is so powerful in marketing 06:10 – “I’m not interesting” – busting the biggest storytelling myth 08:00 – Beauty in the mundane: relatable stories connect 09:25 – Vulnerability, visibility, and letting people in 11:10 – How images and copy work hand-in-hand 12:40 – When being too honest actually converts 14:30 – Turning rants into valuable, shareable content 16:00 – What is Copy College? Inside Chantel’s membership 18:00 – The difference between content and copy 19:25 – How mindset support supercharges your visibility 21:10 – Creating a safe space for neurodiverse business owners 22:45 – Advice for photographers: start where you are 24:20 – Everyone has a story – even in the small moments 25:30 – The power of “sonder” and inviting others in 26:40 – Wrapping up with love (and maybe pigeons next time) Where to find Chantelle Instagram: Website: Copy College:
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/36135975
info_outline
The Art of Storytelling with Arif Isikgun
04/01/2025
The Art of Storytelling with Arif Isikgun
In this episode of The Brand Photographer’s Lounge, Amanda is joined by Arif from AI Beauty Consulting, a master of romantic storytelling in sales. They dive deep into how emotional storytelling transforms the way we connect with clients, craft our marketing, and ultimately grow our businesses. From luxury perfume tales to heartfelt brand journeys, Arif shares how vulnerability, connection, and intentional storytelling can elevate your brand and lead to greater client loyalty and conversions. Plus, discover how photographers can draw out stories from clients and themselves to create meaningful visual narratives—and hear all about Arif’s collaboration with PR expert Nicola Rowley on their storytelling-meets-sales program, StorySeller. You can find Arif on Instagram here - Timestamps 00:00 – Welcome & Guest Intro 03:00 – Arif’s Background in Luxury Retail 06:00 – The Story of Shalimar 09:00 – Storytelling vs. Marketing 11:30 – Why It’s Hard to Sell Yourself 14:00 – Vulnerability as a Strength 17:30 – Helping Clients Share Their Story 20:30 – The Photographer’s Superpower 24:00 – Arif’s Journey with Social Media 27:00 – Behind the Scenes of StorySeller 29:00 – Storytelling That Converts 31:00 – Where to Find Arif & Final Thoughts
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/35942605
info_outline
The Power of PR with Nicola Rowley
03/18/2025
The Power of PR with Nicola Rowley
What if the key to getting noticed by the media wasn’t just about having great visuals, but about telling the right story? In this episode, I sit down with PR expert (and former photographer!) Nicola Rowley to dive into how photographers and business owners can use storytelling to land features, build credibility, and get seen in all the right places. We discuss the essential elements that make an image media-friendly, why some branding photos never make the cut, and how photographers can position themselves (and their clients) for press success. Plus, Nicola shares her own unexpected career journey—from journalism to PR to photography and back again—offering insights you won’t want to miss. If you’ve ever wondered why some brands seem to be everywhere while others struggle for visibility, this episode is for you. Tune in now and start thinking about your PR strategy in a whole new way! Where to find Nicola Instagram - Her book - Her podcast - Timestamps 00:00 – Introduction and meeting Nicola 08:00 – Nicola’s Journey from Journalism to PR 09:50 – How Photography Led to PR 16:00 – The Role of Storytelling in PR 19:30 – What Makes an Image Media-Friendly? 23:45 – Why Light and Bright Images Work Best 26:40 – Encouraging Clients to Celebrate Their PR 30:10 – The Power of Personal Stories in PR 33:30 – Overcoming Visibility Fears 35:40 – Why Photographers Need PR Too 37:00 – How to Get Started with PR
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/35735350
info_outline
Passive Income for Photographers with Lisa Johnson
03/04/2025
Passive Income for Photographers with Lisa Johnson
What if you could make more money while working fewer hours? In this episode, I sit down with the brilliant Lisa Johnson—business strategist and the "Queen of Passive Income"—to talk about the game-changing power of recurring revenue. Lisa shares her journey from wedding planner to building a multi-million-pound business, the biggest mistakes entrepreneurs make when trying to create passive income, and why every photographer (yes, even you!) should be thinking beyond trading time for money. We also get real about the mindset blocks that hold creatives back from scaling, the unexpected ways photographers can diversify their income, and what it really takes to build a sustainable revenue stream that works for you—even while you sleep. Whether you're new to the idea of passive income or ready to take your next big step, this episode is packed with inspiration and actionable insights. Tune in now and start rethinking how you earn! Where to find Lisa: Instagram: Website: Facebook: One To Many (course is open until the 10th March): Timestamps: 00:00 | Intro & Guest Introduction 01:11 | Lisa’s Journey: From Wedding Planner to Passive Income Strategist 04:21 | The Reality of Passive Income & Why Photographers Struggle With It 07:51 | How Photographers Can Create Recurring Revenue Streams 12:06 | Biggest Mistakes People Make with Passive Income 15:31 | Scaling Without Burnout & Mindset Shifts Around Pricing 18:46 | Why Passive Income Takes Work—But Is Worth It 20:31 | Wrap-Up & Where to Find Lisa
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/35519765
info_outline
I Let Down a Client - Learning from the Unexpected
02/18/2025
I Let Down a Client - Learning from the Unexpected
In this vulnerable solo episode, I share an experience I never expected to have—letting a client down. As a brand photographer, my priority is always to deliver the best service possible, but sometimes life throws unexpected challenges our way. I open up about a situation that rocked me, how I handled it, and the lessons I learned about communication, contingency planning, and emotional resilience. Whether you're a photographer or any other service-based business owner, this episode will help you think about your own backup plans and how to navigate setbacks with professionalism and integrity. Timestamps: 00:00 – Introduction: Why this episode feels a little different 01:30 – The Morning Everything Went Wrong: What happened and why I couldn’t make it to the shoot 02:45 – First Lesson Learned: Why I should have picked up the phone 04:10 – Making Things Right: How I handled compensation and client expectations 05:30 – Gaps in My Contingency Plan: The hard truth about crisis management in my business 07:15 – What This Taught Me: Key takeaways for solo business owners 08:45 – Final Thoughts: How setbacks help us grow and what to do next If you've ever had to navigate a difficult situation with a client, I'd love to hear how you handled it. Let’s continue the conversation—DM me or join the . And if this episode resonated with you, don’t forget to share it with a fellow business owner who might need to hear this!
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/35319235
info_outline
Building a Portfolio that sells
02/04/2025
Building a Portfolio that sells
Your portfolio isn’t just a collection of pretty pictures—it’s your most powerful marketing tool. In this episode of The Brand Photographer’s Lounge, I dive into the strategy behind building a portfolio that not only showcases your skills but actively attracts and converts your ideal clients. Whether you're just starting out or looking to refresh your existing portfolio, I’ll share insights on how to curate with intention, avoid common mistakes, and ensure your work resonates with the right audience. Plus, I reveal a simple yet game-changing approach to portfolio building—without working for free. Tune in to learn how to make your portfolio work for you and set yourself apart in the world of brand photography. Timestamps [00:00] - Introduction [01:30] - The Purpose of Your Portfolio [04:00] - Key Elements of a High-Impact Portfolio [07:00] - Common Portfolio Mistakes to Avoid [10:30] - Building a Portfolio Without Working for Free [14:00] - Updating & Maintaining Your Portfolio [17:30] - The Role of Video in Portfolio Building [19:00] - Final Takeaways & Next Steps [20:00] - Outro Join us in the Brand Photographers Lounge Free to continue the discussion
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/35088785
info_outline
How brand shoots should be a collaboration between photographer and client
01/21/2025
How brand shoots should be a collaboration between photographer and client
In this episode of The Brand Photographer’s Lounge, Amanda dives into the art of collaboration and why it’s the secret ingredient to a successful brand shoot. From understanding your client’s vision to balancing their ideas with your expertise, Amanda shares insights on creating a seamless, collaborative process that builds trust, reduces client nerves, and delivers impactful results. Whether you’re a seasoned photographer or just starting out, this episode is packed with practical tips to elevate your client relationships and take your shoots to the next level. Tune in to learn how collaboration can transform your work—and your client’s confidence in front of the camera! Timestamps 00:00 - Introduction to the episode and the importance of collaboration in photography shoots. 00:15 - Why collaboration leads to better results for both photographers and clients. 02:30 - How brainstorming and combining experiences can create unique and impactful visuals. 04:00 - Addressing client fears and building a safe, comfortable space for shoots. 06:15 - The importance of creating a team effort and fostering long-term client relationships. 07:30 - Practical tips for building collaboration during the planning process. 10:00 - Encouraging authenticity and guiding clients to showcase their true selves. 12:00 - Problem-solving during shoots and keeping clients engaged in the process. 14:30 - The role of client preparation in the success of a collaborative shoot. 17:00 - Clear communication and setting expectations to improve the shoot experience. 20:00 - Addressing common challenges like unclear visions, nervousness, and lack of preparation. 23:30 - Final takeaways: the importance of preparation, trust, and communication. 24:30 - Call to action: join the Facebook group, share experiences, and leave a review. You can join the facebook group here -
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/34932335
info_outline
Welcome Back! It's a New Year
01/07/2025
Welcome Back! It's a New Year
Welcome to 2025! In this first episode of the year, Amanda sets the tone with practical tips, inspiration, and a sneak peek at what’s ahead on The Brand Photographer’s Lounge. Whether you're looking to set meaningful goals, refine your business processes, or explore new ways to grow as a brand photographer, this episode is packed with insights to kickstart your year. Plus, Amanda shares her own 2025 focus areas and invites you to join the conversation about your goals. Tune in for a mix of motivation, community vibes, and exciting plans for the months ahead! Timestamps 00:00 - Introduction and Welcome 01:38 - Setting Intentions for 2025 02:55 - Focus Areas for Amanda in 2025 05:04 - Practical Start-of-Year Tips 06:03 - Visibility and Content Creation 07:19 - Skill Development 08:10 - Sneak Peek of Upcoming Episodes 09:10 - Building a Photographer Community 10:11 - Closing Remarks
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/34745955
info_outline
End of a season: Review of 2024
12/03/2024
End of a season: Review of 2024
As we wrap up the first season of The Brand Photographer’s Lounge, Amanda reflects on the highs and lows of 2024, sharing the lessons she’s learned and the wins worth celebrating. With 2025 on the horizon, this episode is packed with thoughtful insights on balancing growth and well-being, refining services, and setting the tone for a successful new year. Whether you’re looking for inspiration to tackle your own goals or simply want to unwind with a festive chat, this episode is a must-listen for creative business owners ready to thrive. Timestamps: 00:00 - Introduction and reflection on completing the first podcast season. 00:15 - Reflecting on 2024: celebrating wins, challenges, and lessons learned. 02:30 - Celebrating wins: starting the podcast, mentoring clients, and expanding into corporate photography. 05:30 - Lessons learned: enforcing boundaries with clients and updating postponement and payment policies. 07:30 - Evaluating services: reevaluating packages and adapting to client needs. 09:00 - Overcoming overwhelm: using time-blocking to stay organized and productive. 10:30 - Setting intentions for 2025: focusing on business growth, balance, and personal well-being. 12:00 - Using December for rest and strategic planning to start 2025 strong. 13:30 - Encouragement to reflect, plan, and take intentional downtime over the festive season. 14:30 - Conclusion: a look ahead to 2025, gratitude for listeners, and holiday wishes.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/34254235
info_outline
Planning for a successful 2025
11/19/2024
Planning for a successful 2025
Are you ready to hit the ground running in 2025? In this episode, I’m sharing how you can use the quieter weeks of December to set yourself up for success in the new year. From reflecting on what worked in 2024 to creating intentional goals and streamlining your workflows, we’ll cover the key steps to plan for a thriving business. I’ll also explore the importance of balancing growth with creativity, maintaining a healthy work-life balance, and fostering a supportive community as you build your brand photography business. Whether you’re a seasoned photographer or just starting out, this episode is packed with insights to help you think bigger and work smarter next year. Tune in for practical tips and strategies to take your business—and yourself—to the next level! Join the to continue the conversation Timestamps: 00:00 - Introduction and focus on planning for 2025. 00:15 - Encouragement to use December as a quiet time for strategic planning. 01:00 - Reflecting on 2024: identifying successes, challenges, and insights. 03:00 - Setting SMART goals for 2025 and breaking them into categories: financial, creative, business growth, and work-life balance. 05:30 - Breaking down big goals into smaller, manageable steps with actionable plans. 07:00 - Marketing strategy: consistency, content planning, and diversifying marketing channels. 09:00 - Streamlining business processes: automation, delegation, and efficiency improvements. 11:00 - Establishing standard workflows for client onboarding, shoot planning, and editing. 12:00 - Importance of community and support: fostering relationships and networking. 14:30 - Protecting time for planning and being intentional with goal setting. 16:00 - Conclusion: Amanda’s 11th business anniversary, preview of the next episode, and a call to share the podcast.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/33991767
info_outline
Working on the business not just in the business
11/05/2024
Working on the business not just in the business
In this episode of The Brand Photographer’s Lounge, we dive deep into what it truly means to work on your business rather than just in it. As creatives, it’s easy to get wrapped up in client projects, editing, and day-to-day tasks, but carving out time for strategic planning is essential for growth, avoiding burnout, and setting a foundation for long-term success. Amanda shares her tried-and-true methods, like dedicated CEO days, marketing days, and even seasonal downtime in December to recalibrate, set new goals, and refocus. Plus, she offers practical tips on accountability, tracking progress, and the importance of celebrating every win—big or small. Whether you’re a seasoned business owner or just starting out, this episode is packed with insights to help you shift from hustling to thriving in your business. Tune in to discover how a few mindful adjustments can propel your brand to the next level! Timestamps: 00:00 - Introduction and episode focus on working on the business vs. in the business. 00:30 - Importance of CEO days for strategic planning and avoiding burnout. 02:00 - Quarterly review with a business buddy: reviewing goals, client feedback, and financials. 04:00 - Setting monthly marketing days for planning and scheduling consistent content. 05:30 - Weekly financial check-in to stay on top of receipts and invoices. 07:00 - December downtime for year-end reflection, system improvements, and projects. 09:00 - Starting small with “on the business” work, treating tasks as appointments. 11:00 - Accountability and progress tracking with partners. 12:30 - Celebrating wins and sharing achievements with peers. 14:00 - Final thoughts and call to action: share business tips, leave reviews, and join the next episode.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/33783192
info_outline
Bridging the Gap: How Wedding Photography Skills Enhance Brand Shoots
10/22/2024
Bridging the Gap: How Wedding Photography Skills Enhance Brand Shoots
In this episode of "The Brand Photographer's Lounge," Amanda delves into the similarities and differences between brand photography and wedding photography. Reflecting on her own transition from weddings to brand work, she discusses how both types of photography require building trust, capturing authentic moments, and telling compelling stories. Amanda shares insights on the detailed planning involved in each, from pre-shoot calls and questionnaires to creating mood boards and shoot plans. She also explores how wedding photographers can leverage their skills to enhance their brand photography services, adding a unique touch to each client's story. Timestamps: [00:00] Introduction Amanda introduces the episode and the topic of comparing wedding photography to brand photography. [00:45] Transitioning from Weddings to Brand Photography Reflecting on her decision to step away from wedding photography and how recent wedding shoots for friends sparked insights. [02:30] Key Differences: Flexibility and Creative Control Amanda discusses how brand photography offers more creative freedom compared to the time constraints of wedding days. [04:15] The Collaborative Nature of Brand Photography How working closely with clients to bring their brand vision to life differs from documenting a wedding. [06:00] Building Trust in Both Fields Why establishing trust is essential for making clients feel at ease, whether they’re couples or business owners. [07:30] Authenticity in Brand vs. Wedding Photography The role of capturing genuine moments to convey a story in both types of photography. [09:00] The Detailed Planning Process Comparing the preparation stages for weddings and brand shoots, including calls, questionnaires, and shoot plans. [11:15] Storytelling Across Photography Genres How storytelling elements carry over from weddings to branding, with examples from client shoots. [13:00] Attention to Detail: From Weddings to Brands The significance of detail-oriented shooting, whether it’s a wedding heirloom or a brand prop. [15:00] Advice for Wedding Photographers Exploring Brand Work Tips for those considering a shift or addition to brand photography. [17:00] Closing Thoughts and Invitation to Join the Community Encouragement to share insights, join the Facebook group, and engage with fellow photographers. Join the Brand Photographers Lounge and follow on
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/33536447
info_outline
Funnels and Evergreen with Charlotte Wibberley
10/08/2024
Funnels and Evergreen with Charlotte Wibberley
Today, I’m so excited to introduce you to the amazing Charlotte Wibberley, an Evergreen, Launch & Funnel Strategist. In this episode, we dive deep into how photographers—and other service-based business owners—can set up evergreen systems that keep your business growing without burning out. We all know that being the bottleneck in our businesses is real, especially when we’re constantly behind the camera. Charlotte explains the magic behind funnels, how they work to consistently attract and nurture clients, and why setting up an evergreen ecosystem could be a game-changer for scaling your photography business. We talk about everything from creating lead magnets to setting up funnels that do the heavy lifting, and Charlotte even shares some of the biggest mistakes people make when setting these up (so you can avoid them!). Whether you’re brand new to the idea of evergreen marketing or looking for tips to optimize what you’ve already got, this episode is packed with insights that can help you bring in more clients while freeing up your time. Plus, I share a little about my own journey with evergreen marketing and how it's become a focus for me next year. If you're ready to make your business work for you (instead of the other way around), this episode is one you don’t want to miss! Timestamps: 00:00 – Introduction to the episode and guest, Charlotte Wibberley 01:35 – Charlotte’s background in Evergreen strategies, launching, and funnels 05:15 – What is an Evergreen ecosystem and how it can benefit photographers 10:45 – Funnels explained: What they are and how they work for businesses 15:30 – Amanda’s experience with evergreen marketing and how it’s helping her business 20:10 – Common mistakes to avoid when setting up a funnel or evergreen system 26:45 – How photographers can start creating their first funnel and lead magnet 31:30 – The importance of data in optimizing funnels and evergreen systems 36:15 – Why sales calls can help photographers build personal connections and increase bookings 42:20 – Final tips from Charlotte on getting started with funnels and evergreen marketing 45:10 – Wrap-up and key takeaways from the episode To follow Charlotte Website - Instagram - Freebies and useful links -
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/33311377
info_outline
Email Marketing with Kirsty Bartholomew
09/24/2024
Email Marketing with Kirsty Bartholomew
In this episode of The Brand Photographer’s Lounge, Amanda sits down with email marketing strategist Kirsty Bartholomew to dive into the power of email marketing for photographers. Kirsty shares her journey from travel blogger to email expert and explains why every photographer should have an email list. Together, they explore the essentials of building and nurturing an engaged email audience, the common misconceptions photographers have about email marketing, and practical tips for growing your list. Whether you’re just starting out or need to revive your email strategy, Kirsty’s insights will help you create a consistent and authentic connection with your audience. Tune in to learn how to transform your email list into a tool that drives engagement and bookings! Timestamps [00:00] – Introduction to Kirsty Bartholomew and her background in email marketing [06:00] – Why photographers need an email list: Building trust and staying connected [12:45] – How Kirsty helped Amanda create a successful email marketing strategy that led to international bookings [17:30] – Where to start: How to get your first subscribers and the importance of freebies [23:15] – Tools and resources to get started with email marketing on a budget [29:00] – The importance of consistency in email marketing and how often to send emails [34:00] – How to nurture your email list and keep subscribers engaged with valuable content [41:00] – Can you sell in your nurture sequence? Tips for strategically promoting your services [47:30] – Wrapping up: Kirsty’s freebie and next steps for building a successful email list Kirsty's Details: | | | Freebie: And don't forget to join the to continue the chat
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/33160637
info_outline
Managing Multi Day Shoots
09/10/2024
Managing Multi Day Shoots
In this episode of The Brand Photographer’s Lounge, I’m sharing my tried-and-tested strategies for managing multi-shoot days without burning out. Whether you're already familiar with back-to-back shoots or just starting to book them, I’ll walk you through how I handle everything from client communication and scheduling breaks to staying hydrated and keeping my energy up. I’ll also talk about the importance of setting realistic client expectations, building in editing time, and even the benefits of having an assistant to help on those extra busy days. If you want to keep enjoying your shoot days and avoid the overwhelm, this episode is for you! Timestamps [00:00] Introduction to Multi-Shoot Days [01:15] Why Multi-Shoot Days Can Be Draining [03:05] Planning and Scheduling Breaks [05:10] Communicating Boundaries with Clients [07:00] Efficient Workflow During Busy Days [09:00] Pacing Yourself Throughout the Day [10:45] Staying Hydrated and Energized [12:20] Managing Editing and Client Expectations [14:00] Keeping Your Creative Energy High [16:25] Unwinding After Multi-Shoot Days
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/32977787
info_outline
You're not JUST a photographer!
08/27/2024
You're not JUST a photographer!
Join me on the Brand Photographers Lounge as I explore the diverse roles of brand photographers. Discover how photographers go beyond just taking photos to become brand strategists, marketing consultants, creative directors, problem solvers, and confidants. Learn why professional imagery is crucial for business success in areas like social media and websites, even without direct financial attribution. Hear a powerful testimonial that highlights the significant impact of brand photography on a client's business success and visibility. Don't miss out on this episode that celebrates the collective influence that you as a photographer has on shaping your client's confidence and success. Timestamps: [00:00:03] "Stop saying 'I'm just a photographer'" [00:01:32] Photographers help clients define brand, storytelling. [00:03:27] Marketing consultants, brand strategists, creative directors. [00:05:19] Photographers are more than just photographers. [00:06:45] Professional imagery crucial for online success. [00:08:24] Professional photos essential for business success. [00:10:12] Photographer's impact goes beyond photos. [00:12:05] Photographer impacts clients' success and beyond. [00:13:31] Creating impact through photography and teamwork. [00:15:01] Celebrate wins, share testimonials, cheerlead others. Have you joined the facebook community? If not, head Follow me on and and if you want more tailored support with your business check out the
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/32673657
info_outline
Discovering the Perfect Location with Styled Home Studios
08/13/2024
Discovering the Perfect Location with Styled Home Studios
Join Amanda as she interviews Helen Holt from Styled Home Studios. Helen and her friend Tamryn created a platform that connects photographers with curated locations for shoots, focusing on on-brand spaces. They delve into the significance of strategic location choices in brand photography and how their platform offers diverse locations, an hourly booking model, and upcoming features like maps and reviews. Helen also shares how the platform democratizes access to high-quality locations for small businesses. Find them here: Website: Instagram: Timestamps: [00:00:12] Photographers lounge podcast with Helen from Styled Home Studios discussing shoot houses and industry insights. [00:03:11] Design-led, inspirational spaces curated by friends. [00:06:03] Professional platform for creative location rentals. [00:09:23] Choose locations intentionally for brand photography. [00:12:42] Brand photographer offers amazing service, variety. [00:16:15] Brand photography industry embracing hourly model. [00:19:26] Small business shoots in affordable locations. [00:21:39] Improved dashboards, peer reviews, professional directory. [00:23:55] Connecting creative professionals with beautiful locations. [00:26:54] Stylish home studios for photo shoots.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/32556272
info_outline
AI isn't stealing our jobs, with Tom Stanhope
07/30/2024
AI isn't stealing our jobs, with Tom Stanhope
Today, we have a special guest, Tom Stanhope, who is not only a talented videographer but also an expert in the field of artificial intelligence (AI). In this episode, we dive deep into the positive impact of AI on various industries and how it can enhance productivity without replacing jobs. Tom shares his experience using AI tools like ChatGPT and Airtable to streamline content creation. These tools have not only saved him time but also allowed him to tap into AI's creative potential. As a videographer, Tom has witnessed firsthand the evolution of AI in photography workflows. He emphasizes the importance of striking a balance between AI automation and human creativity. Follow Tom at AI Survival Skills: Timestamps [00:00:12] AI expert Tom Stanhope discusses AI. [00:02:53] AI revolutionizing content creation industry. [00:05:36] AI technology is changing industries rapidly. [00:09:02] Outsourcing help is expensive but necessary. Utilizing AI for content creation. [00:12:12] AI streamlines content creation process, saves time. [00:15:19] AI streamlines video editing process, saves time. [00:18:23] Efficient editing with AI technology. [00:21:48] AI usage in business and ethics. [00:25:03] Clients may be surprised by AI use in editing. Embrace the tool, don't fear it. [00:27:36] AI and machine learning in advertising.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/32279922
info_outline
Other photographers aren't your competition - with Philippa Sian Photography
07/16/2024
Other photographers aren't your competition - with Philippa Sian Photography
In this episode, Amanda Hutchinson and Philippa Lawley Barrett delve into the collaborative and supportive nature of the photography industry. They emphasize the importance of mentorship, community, and feedback in fostering personal and professional growth. The conversation highlights the value of building business friendships, sharing knowledge, and creating teams of associates to support each other's businesses. Amanda and Philippa stress the significance of promoting a culture of community over competition and working together to achieve success. They also discuss the creation of a safe space like the Brand Photographers Lounge Facebook group to connect professionals and provide support. Amanda plans to host monthly Zoom calls to further build a supportive community for brand photographers globally. You can follow Philippa on instagram: Timestamps: [00:00:12] Photographer promotes community over competition. [00:02:53] Passion for photography led to career. [00:06:05] Friendship formed through wedding photography. [00:09:01] Networking led to unexpected collaboration and support. [00:12:22] Business friendship exceeds competition in photography. [00:15:33] Collaborative approach benefits wedding photographers. [00:19:08] Friendship and collaboration in business. [00:21:54] Community support is essential for growth. [00:25:53] Supportive industry relationships are crucial. [00:29:15] Strategic decisions, networking, and community building.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/32110142
info_outline
The Art of Personal Branding for Photographers with Jacquie Lawes
07/02/2024
The Art of Personal Branding for Photographers with Jacquie Lawes
Join me and Jacquie Lawes from Bailey & Roo on this exciting episode as we explore the significance of personal branding in photography. Discover how establishing a unique personal brand beyond visuals can help you as a photographer connect authentically with clients. From identifying ideal clients and values to maintaining consistent messaging, we are sharing valuable tips on successful branding. Learn how showcasing personality quirks, maintaining consistency online and offline, and infusing unique traits into branding can effectively attract ideal clients. Don't miss out on this insightful conversation about the power of authenticity, storytelling, and personal connection in building trust. Timestamps [00:00:12] Podcast with Jackie Lawes on personal branding. [00:02:46] Discover your personal brand identity first. [00:06:14] Define mission, envision future, target ideal clients. [00:08:56] Personal brand photography is essential for showcasing values and connecting with clients. [00:12:15] Personal brand building through faceless accounts. [00:14:30] Workbook with valuable content for branding. [00:17:23] Global branding expert helps clients evolve. [00:19:45] Personal brand is ever-changing, stay authentic. [00:22:31] Review branding from ideal client's perspective. [00:25:18] Evaluate content for ideal client attraction. Jacquie Lawes' details Website: Instagram: Freebie: Podcast: Watch the free masterclass to help you position yourself as a leader and sell out your high ticket offers using the power of your personal brand -
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/31884847
info_outline
Marketing and Metrics with Clare Tebbet
06/18/2024
Marketing and Metrics with Clare Tebbet
On this episode of the podcast, Amanda Hutchinson interviews marketing expert Clare Tebbet. They dive into effective marketing strategies for photographers, emphasizing the importance of a comprehensive approach that includes brand development, data analysis, and understanding lead sources. Clare highlights the value of tracking data to improve marketing efforts and focuses on quality leads over quantity. She also discusses fundamental marketing strategies, such as conversion rates and client lifetime value, and how businesses can build strong foundations and create predictable income streams based on strategic data analysis. Clare Tebbet's details Instagram: Website: Free Quiz "Find The Gaps in Your Marketing": Free Metrics Calculator:
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/31770589
info_outline
Overcoming overwhelm in your business
06/04/2024
Overcoming overwhelm in your business
Discover powerful strategies to conquer overwhelm in your brand photography business with Amanda on this episode. Amanda dives into time management techniques like the Pomodoro method and setting specific business tasks monthly. She also emphasises the benefits of outsourcing tasks and using systems like Dubsado for client management. Amanda highlights the importance of mindfulness and self-care practices such as meditation, deep breathing, and exercise to combat overwhelm. Don't forget to listen for her recommendations on asking for help, engaging in co-working sessions, and proactive measures like outsourcing and delegating to prevent future overwhelm. Time stamps [00:00:12] Podcast on managing overwhelm in business. [00:01:34] Photography helped combat overwhelm at work. [00:02:58] Left corporate job, faced overwhelm, adjusted. [00:04:32] Lockdown helped me manage overwhelm, schedule tasks. [00:06:31] Childcare on Tuesdays, Wednesdays, Thursdays. Shoot days on Tuesdays and Thursdays. Flexibility, outsourcing tasks, using Dubsado. [00:07:27] Dubsado streamlines client support, AI reduces overwhelm. [00:09:02] Workaholic, AI support, mindfulness, self-care. [00:10:26] Seeking support prevents overwhelm, ask for help. [00:11:31] Reach out for help, don't struggle alone. [00:12:55] Diversify income, reduce overwhelm, support each other.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/31585567
info_outline
How crisis management is like brand photography
05/21/2024
How crisis management is like brand photography
Join me as I uncover the key skills that overlap my background in Crisis Management and Brand Photography, such as adaptability, quick thinking, preparedness, and stress management. Discover how crisis management experience can enhance a photography business, leading to a seamless client experience.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/31376472
info_outline
Welcome to the Brand Photographer's Lounge
05/02/2024
Welcome to the Brand Photographer's Lounge
Join Amanda on The Brand Photographers Lounge podcast as she takes you on a journey through the business aspects of brand photography, after 10 years as a brand photographer and a background in crisis management. Amanda will be sharing her experiences and tips for success in the industry; from AI to marketing, personal branding to legalities, finances to client experiences, she covers it all. Don't miss out on the opportunity to learn from expert guests and take a look behind the scenes of the business.
/episode/index/show/eaefca3b-eef0-401e-9049-63ab9383491f/id/31093638