eCommerce Evolution
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Episode 231 - The 100 Million Dollar Mindset: How to Think Differently to Scale
04/19/2023
Episode 231 - The 100 Million Dollar Mindset: How to Think Differently to Scale
What got you here won’t get you there. What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs. I first met Will when he was the Head of Growth for Organifi. He helped grow the brand from an $18 million per year run rate to a $100 million per year run rate in short order. In today’s episode, Will Hughes wants to help you think differently. And not just a philosophical kind of thinking, but big, business-altering, breakthrough kind of thinking. Here’s a look at what we cover: The remarkable story of the Hollywood Blacklist and how we can find treasure in what others are rejecting. Using creative thinking as a competitive advantage. How to avoid being a copycat (while still paying attention to competitors). What Google vs. Yahoo can teach us as entrepreneurs. The power of reticular activators.
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Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine
04/12/2023
Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine
Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I’m convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here’s a look at what we cover: The “Divine 7” for choosing the right product to advertise. The 10 TNT (Tried-and-True) elements of DRTV. Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame. The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening. Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos. Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.
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Episode 229 - How DTC Brands Sabotage Their Own Success
04/05/2023
Episode 229 - How DTC Brands Sabotage Their Own Success
Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce’s co-founder. Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also consult with large-scaling eComm brands. Through our perspectives, we’d like to highlight ways in which great brands get in their own way and offer some candid advice when it comes to working with agencies. We love the brands we talk to and the clients we serve. But, like anyone else, brands can sometimes overlook how they inadvertently hinder their own growth. Here are a few topics we cover that we hope you’ll find helpful: Having goals that aren’t battle-tested. Still thinking like it’s 2020 in some areas of your business. Prioritizing automation and tools over strategy. Shooting for perfect data and ignoring actionable data. Stopping short of getting results. When you shouldn’t hire an agency. How to get the most from an agency relationship. Plus more!
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Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
03/22/2023
Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
Jeremy Horowitz is one of my favorite follows on LinkedIn. He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now. Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show too). Jeremy has been in the DTC SaaS space for years, having previously managed marketing for a large DTC brand. Jeremy is now the Sr. Partner Manager at Gorgias, and he and his team run the DTCX events, which have become some of my favorites to speak at and attend. Here's a look at what we cover. Some of it's heavy, but it also speaks to the amount of opportunity on the horizon: What keeps Jeremy up at night? A potential consumer debt crisis? More at this 64% of Americans live paycheck to paycheck. Those making over $100k per year are in the same boat. What you can learn from Liquid Death. Understanding how and where your customers want to buy. Avoiding the discount doom loop. Getting your inventory as close to "just-in-time" as possible. A different way to look at your marketing budget and performance.
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Episode 227 - AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School
03/15/2023
Episode 227 - AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School
At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas. In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his framework for success. Here’s a look at what we cover: How Facebook Advantage Plus ads give you an unfair advantage - and what you should do about it right now. If you want to win more customers, you have to BE your customer. How chasing “what’s working now” with Facebook creatives is likely to make you a second-rate advertiser - and what to do instead. The AI Charles was using before Chat GPT and how you should use it. Creative ways to use Chat GPT to speed up your marketing process. How TikTok is different from all the other platforms. How to win with TikTok organic and paid ads. How to land on the right creatives for your brand. Plus MORE!
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Episode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro Athletes
03/08/2023
Episode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro Athletes
This episode of the eCommerce Evolution podcast is truly unique. It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes. Ashton and I have a lot in common. We go to church together (how we met), share an affinity for professional basketball, lost a parent when we were teens, and experienced some fun and wild entrepreneurial journeys. Here’s what we cover: How growing up in an entrepreneurial family and losing his father as a teenager shaped Ashton’s faith and professional accomplishments. How inviting Michael Jordan to his birthday party as a child influenced Ashton’s belief that the world is full of possibilities. The crazy story of Ashton’s first meeting with Steph Curry and Under Armor. The meaning behind the Steph Curry logo and how it relates to storytelling. Ashton's belief that most people count themselves out before they start and how to shift their thinking. Plus more!
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Episode 225 - The Art & Science of Pricing and Profitability on Amazon with Chad Rubin
02/22/2023
Episode 225 - The Art & Science of Pricing and Profitability on Amazon with Chad Rubin
According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He’s now the founder of Profasee a dynamic AI repricing tool for Amazon sellers to help you maximize profits without hurting your ranking on Amazon. Here’s a look at what we cover: Prepping your business to sell and how Chad successfully exited Skubana. The fallacy of managing your Amazon ad spend to an ACoS goal. The art & science of Amazon pricing. How to price on other marketplaces so you maximize sales on amazon and preserve margin. Product assortment strategies on and off Amazon and where Chad would launch a new eComm brand if he started today.
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Episode 224 - The Latest Shopify and Amazon News with Rick Watson
02/15/2023
Episode 224 - The Latest Shopify and Amazon News with Rick Watson
In this episode, you’ll hear Rick Watson’s unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff! Here’s a look at what we cover: How Rick grew from 0 to 45,000 followers on LinkedIn in a few years (fun side notes for anyone wanting to grow their social following). The recent Shopify rate increases - people are complaining, but no one is leaving. Headless Commerce and Shopify Components - it’s new(ish), it’s sexy, and everyone is talking about it. Is it right for you? Amazon FBA changes related to IPI - this shows that Amazon is smarter than the rest of us. Buy with Prime - what is it, when does it make sense vs. when does it not? Walmart, Target+, and the other marketplaces - should you care?
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Episode 223 - How Bear Handlon Built Born Primitive Into An Apparel Standout
02/08/2023
Episode 223 - How Bear Handlon Built Born Primitive Into An Apparel Standout
Bear Handlon is a former Yale football player, Naval Officer, and the Co-Founder and CEO of Born Primitive, one of the hottest brands in the fitness, athleisure, and outdoor apparel space. Bear’s story is truly unique and full of valuable insights. Bear had a simple idea, $4,000 in the bank, and was about to ship off to officer candidate school, but he decided to launch a company anyway. He parlayed the success of his initial product, custom-made compression shorts, to build a large and diverse brand with a wide array of products. Here’s a look at what we cover: When to focus vs. when to expand your product offering. Born Primitive’s 3 keys to building a growth flywheel. How to turn mistakes into extreme customer loyalty. How getting the product right fuels everything else. Why being face-to-face with customers is the key to product innovation and marketing. While products can be replicated, a strong and unique “brand identity” cannot.
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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
01/25/2023
Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
Rabah Rahil has done it all when it comes to marketing. Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a leader (and one of my favorites) in the world of 3rd-Party Attribution tools. Triple Whale helps you make sense of what channels, campaigns, and ads are moving the needle. It also brings all of your important data from Shopify, Amazon, and your ad channel into a single dashboard. In this episode, we talk about attribution from a high level and what platforms are getting the most ad spend right now. Here’s a look at what we cover: Why trying to get perfect attribution data is impossible (and why it’s not the point). A "party" analogy that could shift the way you view your ad channels. With data from 6,000 Shopify stores, where are most advertisers spending their ad budgets? Is TikTok where you should focus your time and budget in 2023 (the answer may surprise you)? Is Facebook slipping? Where should I prioritize Snapchat?
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Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
01/18/2023
Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
Brendan Bannister, the CEO of , is one smart marketer. We first met in 2018 when he was the CMO and Creative Director at William Painter. After taking my YouTube/Google course, he scaled ad spend on YouTube from $2k per day to $100k per day! We decided to start meeting and swapping ideas, war stories, and things we were testing. We soon realized the value of sharing this knowledge with others and decided to record a session and bring it to the world! In this episode, we dive into CRO, creatives, data-driven marketing, R&D for marketing departments, and the golden years for YouTube and Facebook Ads and how they achieved 13x growth for William Painter. Here are some highlights: How the famous da Vinci quote, “Simplicity is Ultimate Sophistication” should be a guiding principle for marketers. Is media buying dead? If so, what is taking its place? How good brands are sort of like algorithms. “Design is hack” and what that means for your marketing efforts. The role “brand” plays in your ability to scale. Why Brendan is now living and working full-time in Dubai. Plus more!
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Episode 220 - Retention Marketing: Your Key to Strength and Profitability
01/04/2023
Episode 220 - Retention Marketing: Your Key to Strength and Profitability
Retention marketing is crucial for any business. When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out. When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it’s critical to get the most out of your marketing efforts. The most effective way to accomplish this is to maximize your Lifetime Value (LTV) through retention and loyalty marketing. That’s why, at OMG, we launched email and SMS marketing as a service last year. (email [email protected] to find out more). In this episode, I had the pleasure of hosting Daniel Budai, a retention marketing expert and the founder of Budai Media. Here’s a look at what we cover: The mindset shift needed to impact how you approach retention marketing and loyalty. Why you are likely not emailing your list enough and how emailing LESS has the opposite effect. How to maximize your results by combining SMS and email marketing. How to create a user-friendly loyalty program that incentivizes desired actions, such as referrals. How to use postcards as part of your retention and loyalty efforts.
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Episode 219 - GA4: What You Need to Know and How to Get Ready
12/28/2022
Episode 219 - GA4: What You Need to Know and How to Get Ready
Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023. GA4 isn’t just an upgrade. It’s an entirely different animal. It has to be! Given how technology, user preferences, and policies around privacy have changed over recent years - Google is forced to abandon UA and build something completely new. In this episode, we talk about what’s new, what’s different, what we’re excited about, and what you can do to prepare.Here’s a glimpse of what we cover: A simple way to understand events and how Google measures them in GA4. Data storage and how to hold onto your data - If nothing is done, your data will be gone in 2-14 months. What’s going away vs. what’s here to stay? How to use GA4 to make better decisions.
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Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
12/21/2022
Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
The most difficult aspect of eCommerce is attracting new customers. With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers. That’s where building a brand marketplace comes into play. Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV. But if done poorly, it can actually hurt your brand. Here’s what we dive into in this episode: How Brooklinen thinks about brand marketplace and gives customers the option to "shop the room.” How Realtree expands its product line beyond camo to include high-quality rain gear and more products through their brand marketplace. How to structure a marketplace to strengthen your brand, not erode it. How a kayak brand used drop shipping competitors products to increase sales, trust, and customer loyalty for their own goods. How Flxpoint makes it easy!
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Episode 217 - Cyber 5 2022: Recap, Surprises & Insights
12/14/2022
Episode 217 - Cyber 5 2022: Recap, Surprises & Insights
Cyber 5 2022 is in the books! In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM. Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with scaling on Amazon in the most competitive niches! This year’s data was both fascinating and surprising. Some speculated that high inflation and economic concerns could squash the holiday sales rush and turn Cyber 5 into a downer. However, the data tells a VERY different story. Here’s some of what we covered: How did Cyber 5 2022 compare to last year? How did BF compare to CM? When we looked at Amazon sales versus DTC sales, the answer was different. Did Prime Early Access - Amazon’s sale in October - impact Cyber 5 or holiday sales in general? What was the level of discounting this year vs. last year? How did ad costs change during Cyber 5?
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Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers
11/30/2022
Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers
Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut! In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage. To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Drive for show, putt for dough." That’s where offers, audience building, and list nurturing come into play. Here’s just a few nuggets you'll learn: How to completely change the math on your cold traffic by creating irresistible offers that don't cheapen your brand. How to utilize tripwires and micro offers as an eComm brand. Audience building and how it can lower ad costs (especially during peak seasons like a holiday). The best book written on remarketing and loyalty (hint: you’ve probably read it to your kids before).
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Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel
11/16/2022
Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel
What you don’t know about YouTube is hurting you. Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG. He’s been running ads and geeking out on YouTube organic growth since 2012. He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses both regularly. Justin is a sharp dude with a wealth of YouTube knowledge. Here’s what we dive into in this episode: Misconceptions about YouTube holding you back from growth. How to capture top-performing YouTube ads to learn from - for FREE! What’s changing on YouTube, including some of our favorite targeting options? Why Google’s first-party data and AI is second to none. Some YouTube SEO tips you probably haven’t thought of. Do you need a 2nd YouTube channel? Video Discovery ads - what are they and how to make them work for you? Plus more!
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Episode 214 - Split-Test Everything with Kurt Elster
11/09/2022
Episode 214 - Split-Test Everything with Kurt Elster
Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything. An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.) Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won! Does free shipping always result in better performance (and is it even worth testing)? Should I put a slider on my home page? What about hero images and banners on my category pages? Do add-to-cart buttons on your collections pages help or hurt conversions? What about stuffy old early 2000s breadcrumbs - are they helpful or not? Plus, favorite tools, tips, and tricks that Kurt uses often.
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Episode 213 - Rethinking Facebook Ads & ClickFunnels 2.0
11/02/2022
Episode 213 - Rethinking Facebook Ads & ClickFunnels 2.0
John Parkes and I go way back. In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational. Fast forward to today, and John is the Chief Traffic Architect for ClickFunnels. Or CTA for short, which is a nerdy and satisfying job title for a media buyer. John is a great media buyer, strategist, and marketer. He’s wicked smart and fun to talk to! In this episode, we dive into rethinking Facebook Ads. Plus, we talk about the grandfather of direct response marketing - Dan Kennedy. Interestingly, many people (myself included) thought Dan was dead. He’s not, and now he’s part of the ClickFunnels team. Here’s a look at what we dive into: The experience of buying Dan Kennedy’s company and brand. Opening up new markets and introducing the current market to The Godfather of direct response marketing. D.W.E.L.L. - audience strategy for focusing. How to build “set it and forget it” remarketing ads. How Google and Facebook Ads work together - this can really unlock growth when you understand it. Is TikTok really a game changer from a marketing and business growth perspective? A sneak peek at ClickFunnels 2.0.
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Episode 212 - Tips from Brands Who Consistently Win The Holidays
10/26/2022
Episode 212 - Tips from Brands Who Consistently Win The Holidays
Preparation is the backbone for success during the holiday season. Today I am talking to a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists. This holiday season should be quite interesting. Inflation, rising ad costs, privacy issues, and new campaign types have this year shaping up to be anything but ordinary. In this episode we cover how to: Drive MORE traffic profitably Go omnichannel Turn every interaction (even support) into sales opportunities
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Episode 211 - Turn Every Customer Touchpoint Into A Sales Opportunity and Going OmniChannel
10/26/2022
Episode 211 - Turn Every Customer Touchpoint Into A Sales Opportunity and Going OmniChannel
Preparation is the backbone for success during the holiday season. Recently we just recorded a holiday webinar featuring Kristina Muntean and Jenna Galardi. Kristina works for Gorgias, an online customer support service who has worked with big brands such as Steve Madden and OLIPOP. Jenna Galardi has over a decade of experience helping businesses grow online. In current role as Senior Omnichannel Growth Manager at BigCommerce, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. This holiday season should be quite interesting. Inflation, rising ad costs, privacy issues, and new campaign types have this year shaping up to be anything but ordinary. In this episode we cover how to: Drive MORE traffic profitably Go omnichannel Turn every interaction (even support) into sales opportunities
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Episode 210 - How Brand Building Can Generate 50% Month-over-Month Growth with Nish Samantray from Arrae
10/19/2022
Episode 210 - How Brand Building Can Generate 50% Month-over-Month Growth with Nish Samantray from Arrae
I love Arrae as a brand and as a group of products. I also think Nish Samantray is one of the brightest up-and-coming eCommerce founders in the game right now. Arrae is unique because it’s a supplement brand that combines natural ingredients with amazing packaging and design. Their supplements are designed to work in under an hour. So their bloat pill allows you to eat pizza and not feel terrible afterward. And the jars are a work of art. So are the labels. It’s truly a product you would love to see in your medicine cabinet or sitting on the counter. Nish and the team are doing a LOT right in creating Arrae’s meteoric growth. Here are a few things we discuss in today’s episode: Why asking what customers want next is a terrible question and what to ask instead. How to think about in-store growth. When everything gets more challenging, how you get better. Influencer marketing with events and thinking more like a mom who loves to host neighbor kids. Nish’s favorite books and resources for growth Plus more!
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Episode 209 - Scaling your eCommerce Brand with Creators and UGC
10/12/2022
Episode 209 - Scaling your eCommerce Brand with Creators and UGC
Content is King. Regardless of the platform. Want to scale on TikTok? You’re only as good as your content. Want to step up your IG game? Content, baby. Want to finally scale on YouTube? Hire OMG (ha!) and create great content! Today I’m interviewing Danil Saliukov, CEO and Co-Founder of Insense. I met Danil when we both spoke at Geek Out in San Diego a few months ago. Insense is a marketplace that connects creators with brands and facilitates the creation of great content. Creating great content comes down to 3 things: Find the right creator for your brand Build authentic content that highlights why your product is great Create content specifically geared toward the platforms you want to run on Here’s a look at what we breakdown on the show: Where brands go wrong when creating content for marketing - Not every creator is an influencer, and not every influencer is a creator. What separates brands that do really well from the rest? The key to finding creators that best fit a brand. How brands can help creators create great content. How brands should approach TikTok. Actors vs. content creators vs. real customers for UGC.
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Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand
10/05/2022
Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand
Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey. Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out. Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye product, but what began as a product-focused company shifted to a customer-focused business. Here’s a look at what we cover: How to cultivate raving fans. How Travis and Jenna shifted from selling plastic to serving a person. How and why they built a YouTube channel. How they almost sold the business for nothing but then turned things around. His most important lessons from success and failure.
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Episode 207 - Optimizations as a Way of Doing Business
09/28/2022
Episode 207 - Optimizations as a Way of Doing Business
My guest today is a longtime friend and colleague, Jon MacDonald. Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers. He’s one of the best conversion rate optimization specialists I know. In this interview, we wanted to go beyond the typical hacks and quick tips and look at principle-based optimization or optimization as a way of doing business. This approach will yield far greater results over the long haul than just trying the CRO-hack “flavor of the day.” Here’s a look at what we cover: Why best practices are for beginners and how you should think about CRO in general. What most eComm brand owners forget about the scientific method and why chasing “silver bullets” is killing your results. New visitors are at your site for two reasons, and it’s not just to hang out or learn all about you. How Jon’s simple yet effective “Trust Trifecta” will help you earn more conversions. What Kim Kardashian’s assistant can teach you about "surprise and delight" user experiences. How discounting isn’t optimization; it’s margin drain. And what you can do instead of discounting. Plus more!
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Episode 206 - How to 10x Your Traffic with SEO
09/21/2022
Episode 206 - How to 10x Your Traffic with SEO
Long-time fans of the show might remember me saying that SEO was the first online marketing skill I learned and was also the first service OMG offered. We got out of the SEO game years ago, but I still love it. And I believe it's a massive area of opportunity that most eComm brands are missing. I first heard my guests speak at Geek Out in San Diego. Their talk was so good I asked them to come on the podcast. Kevin is the CEO of GR0, and Jon is the Chief Growth Officer. Both are wicked smart. In this episode, we bust SEO myths and misunderstandings and talk about how they've helped eComm brands 10x their organic traffic through consistent SEO practices. Here's a look at what we cover: The most common SEO mistakes or misunderstandings from eComm brands. Where in the funnel does SEO fit? How SEO is just storytelling in a lot of different ways. Content must haves when creating content for organic growth. Favorite SEO tools. How someone could get started with SEO.
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Episode 205 - 23+ Email Marketing Hacks To Scale Your Revenue
09/14/2022
Episode 205 - 23+ Email Marketing Hacks To Scale Your Revenue
Email marketing is the ultimate money maker for eCommerce companies. When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and on. Nick Flint is the lead Email Strategist here at OMG Commerce. He took his knowledge from building his own eCommerce brand while in college and scaled that into successfully running email marketing for brands for the past 6+ years. Here’s the deal. Even if you think you’re doing pretty well with email marketing, there are at least a few things you can improve on. Grab your pencil if you know you have holes in your email game. You’re about to unlock some serious growth for your brand. Here’s a look at what I cover with Nick in this episode. Three simple ways to make any subject line better. What to do with your winning email tests. The paradox of sending more emails. How to properly combine email and SMS marketing for better results (without bugging your customers). Two super-fast email hacks that you can digest and implement tomorrow. A simple, no-brainer way to improve your flows. Plus more!
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Episode 204 - What do Dollar Share Club, Manscapped, and Candy Can Know about Affiliate Marketing that You Don’t
09/07/2022
Episode 204 - What do Dollar Share Club, Manscapped, and Candy Can Know about Affiliate Marketing that You Don’t
My guest today is Krik Angacian, the co-founder of Candy Can. Krik’s background is first as an investment banker and then as a founder of a protein popcorn business that he sold a few years ago. Candy Can is a phenomenal product (full disclosure - I am an investor) and somewhat addictive. If you’re like me, you’ve been known to snack on children’s gummy vitamins (it’s actually a pretty common vice, it turns out). The trouble is, that’s not so healthy. Enter Candy Can, the keto-friendly gummy snacks packed with vitamins (but not too many) and free of junk like gelatin and nasty fillers. Candy Can is on a tear of growth right now, but it’s not from the traditional channels like Google and Facebook. It’s from affiliate marketing. Here’s a look at what we covered in the interview: Where to get started and where to learn affiliate marketing. Should you hire an affiliate agency or go it alone (most charge $10k per month or more)? Why landing page is everything and what Krik has learned through testing. How fraud is a real issue and what to do about it. Why starting with low-quality traffic and then upgrading could be a good strategy for you (or even a must). Top affiliate marketing tools. Understanding the metrics behind affiliate marketing.
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Episode 203 - Why Your Ads Aren’t Scaling and How to Fix it with Jacques Spitzer of Raindrop
08/31/2022
Episode 203 - Why Your Ads Aren’t Scaling and How to Fix it with Jacques Spitzer of Raindrop
What’s the secret behind the runaway success of Dr. Squach, Manscapped, William Painter, Ruggable, Lume, and more? Product design that people love is part of it.They also leveraged FANTASTIC creatives. They didn’t just create ads that converted; they had ads that viewers loved. This allowed for scaling. They entered the rare space of being able to scale profitably to 10 million, 20 million, several hundred million views - profitably. Dr. Squatch rode the wave of incredible creatives from a $3 million annual run rate to hundreds of millions in yearly sales. How did they do it? They tapped into Raindrop’s creative genius and its CEO Jacques Spitzer. Raindrop is one of my favorite creative shops and the creators of the videos for brands listed above, plus Native (also an OMG Client), Worx, Happy Egg, and more. Here’s a look at what we cover in the episode: Why you shouldn’t start a video project by deciding what YOU want to say. Follow Jacques advice instead. How you’re likely assuming way more attention than your prospects are giving. How ads that scale can completely change the game. What people are really buying when they buy your product. Do shoppers actually care about your why? What branded performance creative is and why it makes scale and brand lift so much easier.
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Episode 202 - The $30 Million Instagram DM Funnel
08/24/2022
Episode 202 - The $30 Million Instagram DM Funnel
What if you could cut your lead costs in half? What if you could shorten your sales cycle from several weeks to just a few hours? What if you could leverage organic and paid traffic for better connections, delightful customer interactions, and more sales? That is what Chatbots can create for you. I heard Natasha Willis speak at Blue Ribbon Miami a few months ago, and I loved her presentation so much that I invited her to be on the show! In this episode, we unpack her $30 million Instagram DM funnel. Here’s a look at what we cover: How to use IG DMs to run quiz funnels. How to combine bots and human creativity for outstanding results. How Natasha helped cut lead costs in half for companies like Foundr. Top mistakes people make with Chat marketing. Misconceptions about Chat marketing.
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